{"id":21034,"date":"2020-07-14T07:06:52","date_gmt":"2020-07-14T07:06:52","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=21034"},"modified":"2020-07-14T07:21:14","modified_gmt":"2020-07-14T07:21:14","slug":"%e5%85%ad%e5%a4%a7%e9%97%9c%e9%8d%b5%e6%8a%80%e5%b7%a7%ef%bc%8c%e9%80%86%e8%bd%89%e4%bd%a0%e7%9a%84%e9%9b%bb%e5%ad%90%e5%a0%b1%e8%a1%8c%e9%8a%b7%e7%b8%be%e6%95%88","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%85%ad%e5%a4%a7%e9%97%9c%e9%8d%b5%e6%8a%80%e5%b7%a7%ef%bc%8c%e9%80%86%e8%bd%89%e4%bd%a0%e7%9a%84%e9%9b%bb%e5%ad%90%e5%a0%b1%e8%a1%8c%e9%8a%b7%e7%b8%be%e6%95%88\/","title":{"rendered":"\u516d\u5927\u95dc\u9375\u6280\u5de7\uff0c\u9006\u8f49\u4f60\u7684\u96fb\u5b50\u5831\u884c\u92b7\u7e3e\u6548"},"content":{"rendered":"<h2>\u5e74\u4e2d\u7684\u96fb\u5b50\u5831\u7e3e\u6548\u6539\u5584\u5927\u4f5c\u6230\uff01<\/h2>\n<p>\u8f49\u773c\u9593\uff0c2020\u5e74\u5df2\u7d93\u904e\u4e86\u4e00\u534a\uff0c\u4f60\u7684EDM\u884c\u92b7\u662f\u5426\u6bd4\u4e0a\u4e00\u5b63\u66f4\u9032\u6b65\u4e86\u5462\uff1f\u7136\u800c\uff0c\u8eab\u70baEDM\u884c\u92b7\u4eba\u54e1\u7684\u6211\u5011\u9664\u4e86\u5bc4\u9001\u96fb\u5b50\u5831\u4e4b\u5916\uff0c\u4e5f\u8981\u7559\u610f\u96fb\u5b50\u5831\u7684\u7e3e\u6548\uff0c\u96a8\u6642\u6ce8\u610f\u5206\u6790\u5831\u544a\u4e2d\u6578\u64da\u7684\u8b8a\u5316\uff0c\u624d\u80fd\u91dd\u5c0d\u554f\u984c\u5c0d\u75c7\u4e0b\u85e5\u3002\u6211\u5011\u5e38\u8aaaEDM\u884c\u92b7\u9700\u8981\u908a\u505a\u908a\u8abf\u6574\uff0c\u624d\u80fd\u5c07\u6b64\u884c\u92b7\u5de5\u5177\u767c\u63ee\u6700\u5927\u6548\u76ca\uff0c\u53ef\u662f\u8981\u600e\u9ebc\u8abf\u6574\u5462\uff1f\u5225\u7169\u60f1\u4e86\uff0c\u6211\u5011\u6574\u7406\u4e86\u767c\u9001\u96fb\u5b50\u5831\u524d\u3001\u5f8c\u7684\u6aa2\u67e5\u6e05\u55ae\uff0c\u4ee5\u53ca\u6539\u5584\u7684\u65b9\u6cd5\u6fc3\u7e2e\u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\u3002<br 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srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u767c\u9001\u5f8c\u7e3e\u6548\u8a55\u4f30\u6e05\u55ae.png 690w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u767c\u9001\u5f8c\u7e3e\u6548\u8a55\u4f30\u6e05\u55ae-230x300.png 230w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21036\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u5404\u884c\u696d\u958b\u4fe1\u7387.png\" alt=\"\" width=\"690\" height=\"650\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u5404\u884c\u696d\u958b\u4fe1\u7387.png 690w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u5404\u884c\u696d\u958b\u4fe1\u7387-300x283.png 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n<p>\u90f5\u4ef6\u7e3e\u6548\u958b\u555f\u7387\u6709\u5177\u9ad4\u6578\u5b57\u7e3e\u6548\u6a19\u6e96\u53ef\u53c3\u8003\u55ce\uff1f\u5982\u4f55\u5224\u5225\u90f5\u4ef6\u958b\u555f\u7e3e\u6548\u662f\u5426\u9054\u5230\u6a19\u6e96\u5462\uff1f\u7531\u65bcEDM \u884c\u92b7\u4f5c\u6cd5\u8ddf\u7d50\u679c\u53d6\u6c7a\u65bc\u8a31\u591a\u4e0d\u540c\u56e0\u7d20\uff0c\u5c07\u60a8\u7684 EDM \u884c\u92b7\u7d50\u679c\u548c\u60a8\u6240\u5728\u7684\u5176\u4ed6\u884c\u696d\u9032\u884c\u6bd4\u8f03\uff0c\u9019\u4e5f\u662f\u4e00\u9805\u7d55\u4f73\u7684\u6aa2\u9a57\u65b9\u5f0f\u5594\u3002<\/p>\n<p>Benchmark Email \u505a\u904e\u6bd4\u8f03\uff0c\u6536\u96c6\u6211\u5011\u7684\u7528\u6236\u8cc7\u6599\u4ee5\u53ca\u884c\u696d\u57f7\u884c EDM \u884c\u92b7\u7684\u8a73\u7d30\u8cc7\u6599\u4e00\u89bd\u8868\u3002\uff08\u4ee5\u4e0a\u6578\u64da\u5747\u4f86\u81ea\u65bc Benchmark Email \u7528\u6236\uff0c\u8abf\u67e510,000\u540d\u7528\u6236\u7684\u7d71\u8a08\u7d50\u679c\u3002\uff09<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21037\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u63d0\u5347\u958b\u4fe1.png\" alt=\"\" width=\"690\" height=\"200\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u63d0\u5347\u958b\u4fe1.png 690w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u63d0\u5347\u958b\u4fe1-300x87.png 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n<p>1.\u540d\u55ae\u5206\u773e<\/p>\n<p>\u5c0d\u7684\u5167\u5bb9\u8981\u50b3\u9001\u7d66\u5c0d\u7684\u4eba\u3002\u5982\u4f55\u627e\u771f\u6b63\u60f3\u8981\u63a5\u6536\u4f60\u96fb\u5b50\u90f5\u4ef6\u7684\u4eba\u5462\uff1f\u597d\u6bd4\u5982\u4f55\u627e\u5230\u76ee\u6a19\u5ba2\u6236\uff0c\u9700\u8981\u5728\u90f5\u4ef6\u884c\u92b7\u4e2d\u5c0d\u540d\u55ae\u5206\u773e\u7ba1\u7406\u3002\u63d0\u4f9b\u4ee5\u4e0b\u5206\u773e\u65b9\u5f0f\u7d66\u5927\u5bb6\u53c3\u8003\uff1a<\/p>\n<ul>\n<li>\u8eab\u4efd\u5206\u773e\uff1a\u6309\u7167\u6027\u5225\u3001\u5e74\u9f61\u4ee5\u53ca\u570b\u5bb6\u5730\u5340<\/li>\n<li>\u884c\u70ba\u5206\u773e\uff1a\u662f\u5426\u958b\u555f\u3001\u9ede\u64ca<\/li>\n<li>\u6d88\u8cbb\u529b\u5206\u773e\uff1a\u6703\u54e1\u6d88\u8cbb\u8a18\u9304\uff0c\u91d1\u984d\uff0c\u6b21\u6578\u7b49\u3002<\/li>\n<\/ul>\n<p>2.\u90f5\u4ef6\u4e3b\u65e8<\/p>\n<p>EDM\u884c\u92b7\u65e2\u662f\u4e00\u9580\u85dd\u8853\uff0c\u4e5f\u8981\u8b1b\u7a76\u79d1\u5b78\u3002\u6210\u529f\u7684\u90f5\u4ef6\u4e3b\u65e8\u53ef\u4ee5\u589e\u52a0\u90f5\u4ef6\u958b\u555f\u7387\uff0c\u5438\u5f15\u6536\u4ef6\u4eba\u7684\u6ce8\u610f\u529b\u4e26\u7522\u751f\u9ede\u64ca\u3002\u64b0\u5beb\u90f5\u4ef6\u4e3b\u65e8\u6700\u91cd\u8981\u7684\u662f\u8981\u907f\u958b\u5783\u573e\u90f5\u4ef6\u8a5e\u5f59\uff0c\u4e00\u65e6\u89f8\u767c\u5783\u573e\u90f5\u4ef6\u573e\u90f5\u4ef6\u5075\u6e2c\u7cfb\u7d71\uff0c\u90f5\u4ef6\u5c07\u6703\u88ab\u6b78\u985e\u5783\u573e\u90f5\u4ef6\uff0c\u7121\u6cd5\u6210\u529f\u5bc4\u9001\u3002<br \/>\n\u64b0\u5beb\u7d55\u4f73\u90f5\u4ef6\u4e3b\u65e8\u7684\u898f\u5247\u4e26\u975e\u7121\u8de1\u53ef\u5c0b\u3002\u91dd\u5c0d\u5783\u573e\u90f5\u4ef6\u5075\u6e2c\u7cfb\u7d71\uff0c\u9664\u4e86\u8981\u907f\u958b\u4e00\u4e9b\u660e\u986f\u7684\u5ee3\u544a\u8a5e\u5f59\uff0c\u53e6\u5916\u50cf\u662f\u7d05\u5229\u9ede\u6578\u3001\u9a5a\u4eba\u6298\u6263\u3001\u7d05\u5305\u62bd\u734e\u3002\u6b64\u5916\uff0c\u5783\u573e\u90f5\u4ef6\u7be9\u6aa2\u7a0b\u5f0f\u4e0d\u6703\u53ea\u6839\u64da\u5b57\u5f59\u8a5e\u8a9e\u5c01\u9396\u96fb\u5b50\u90f5\u4ef6\uff0c\u4e5f\u6703\u5c01\u9396\u6feb\u7528\u7b26\u865f\u3001\u5168\u90e8\u5927\u5beb\u3001\u6025\u8feb\u7528\u8a9e\u2026\u7b49\u7b49\u7684\u767c\u4fe1\u7aef\u3002<\/p>\n<p>3.\u767c\u4fe1\u6642\u9593<\/p>\n<p>\u5982\u679c\u4f60\u7684\u90f5\u4ef6\u7684\u5bc4\u4ef6\u4eba\u540d\u7a31\u3001\u4e3b\u65e8\u548c\u9810\u89bd\u5167\u6587\u90fd\u5beb\u5f97\u5341\u5206\u51fa\u8272\uff0c\u96fb\u5b50\u5831\u958b\u4fe1\u7387\u4ecd\u4e0d\u5982\u9810\u671f\uff0c\u8a72\u600e\u9ebc\u8fa6\uff1f\u563f\uff01\u5148\u5225\u6025\u8457\u653e\u68c4\uff0c\u6709\u6c92\u6709\u60f3\u904e\uff0c\u6216\u8a31\u662f\u767c\u9001\u6642\u9593\u7684\u554f\u984c\u5462\uff1f\u90f5\u4ef6\u7684\u958b\u4fe1\u7387\u548c\u8207\u767c\u9001\u6642\u9593\u606f\u606f\u76f8\u95dc\u3002\u8a66\u60f3\u4e0b\uff0c\u7531\u65bc\u5b58\u5728\u6642\u5dee\uff0c\u5047\u8a2d\u5bc4\u4ef6\u4eba\u6240\u5728\u7684\u6642\u5340\u70ba\u767d\u5929\u5bc4\u9001\u90f5\u4ef6\uff0c\u800c\u6536\u4ef6\u4eba\u6240\u5728\u6642\u537b\u662f\u665a\u4e0a\u63a5\u5230\u4f86\u4fe1\uff0c\u5b8c\u5168\u964d\u4f4e\u90f5\u4ef6\u958b\u555f\u7684\u5e7e\u7387\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u90f5\u4ef6\u767c\u9001\u4e4b\u524d\u8981\u7d93\u904e\u6e2c\u8a66\uff0c\u9078\u5b9a\u597d\u201c\u826f\u8fb0\u5409\u65e5\u201d\uff0c\u6293\u4f4f\u958b\u4fe1\u7684\u9ad8\u5cf0\u671f\uff0c\u5177\u9ad4\u8981\u7d30\u5206\u5230\u6bcf\u6708\u3001\u6bcf\u9031\u3001\u6bcf\u65e5\u7684\u6700\u4f73\u767c\u9001\u6642\u9593\u3002\u9078\u64c7\u56fa\u5b9a\u7684\u767c\u9001\u6642\u9593\uff0c\u6536\u4ef6\u4eba\u80fd\u5920\u5b9a\u671f\u6536\u5230\u4f60\u7684\u4f86\u4fe1\uff0c\u4e0d\u50c5\u80fd\u5920\u9010\u6f38\u57f9\u990a\u7528\u6236\u7684\u719f\u6089\u611f\uff0c\u751a\u81f3\u57f9\u990a\u7528\u6236\u6700\u5f8c\u90fd\u5f88\u671f\u5f85\u4f60\u7684\u4f86\u4fe1\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21038\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u5404\u884c\u696d\u9ede\u64ca\u7387.png\" alt=\"\" width=\"690\" height=\"650\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u5404\u884c\u696d\u9ede\u64ca\u7387.png 690w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u5404\u884c\u696d\u9ede\u64ca\u7387-300x283.png 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n<p>Benchmark \u9664\u4e86\u7d71\u8a08\u884c\u696d\u7684\u5e73\u5747\u958b\u555f\u7387\uff0c\u540c\u6642\u4e5f\u8a08\u7b97\u4e26\u63d0\u4f9b\u5404\u500b\u884c\u696d\u5e73\u5747\u9ede\u64ca\u7387\u3002<br \/>\n\uff08\u4ee5\u4e0a\u6578\u64da\u5747\u4f86\u81ea\u65bc Benchmark Email \u7528\u6236\uff0c\u8abf\u67e510,000\u540d\u7528\u6236\u7684\u7d71\u8a08\u7d50\u679c\u3002\uff09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21039\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u63d0\u5347\u9ede\u64ca.png\" alt=\"\" width=\"690\" height=\"200\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u63d0\u5347\u9ede\u64ca.png 690w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/07\/TW_\u63d0\u5347\u9ede\u64ca-300x87.png 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><br \/>\n\u90f5\u4ef6\u9ede\u64ca\u7387\u4ee3\u8868\u90f5\u4ef6\u8f49\u63db\u7684\u53ef\u80fd\u6027\uff0c\u524d\u63d0\u662f\u5148\u8981\u548c\u6536\u4ef6\u4eba\u7522\u751f\u4e92\u52d5\u3002\u5982\u4f55\u6539\u5584\u4e26\u63d0\u9ad8\u90f5\u4ef6\u7684\u9ede\u64ca\u7387\uff1f\u6211\u5011\u63d0\u4f9b\u4ee5\u4e0b3\u5927\u5efa\u8b70\u3002<\/p>\n<p>1.\u97ff\u61c9\u5f0f\u90f5\u4ef6\u8a2d\u8a08<\/p>\n<p>\u64daPew Research Center\u7d71\u8a08\uff0c\u4eba\u5011\u95b1\u8b80\u90f5\u4ef6\u4e0d\u518d\u50c5\u9650\u5236\u65bc\u96fb\u8166\u4e2d\uff0c2020\u5e74\uff0c\u667a\u6167\u578b\u624b\u6a5f\u7684\u6578\u91cf\u5c07\u5f9e15%\u589e\u52a0\u523020%\u3002<\/p>\n<p>\u97ff\u61c9\u5f0f\u8a2d\u8a08\uff08RWD\uff0cResponsive Web Design)\u80fd\u5920\u70ba\u7528\u6236\u63d0\u4f9b\u66f4\u597d\u7684\u700f\u89bd\u9ad4\u9a57\uff0c\u4e26\u4e14\u6574\u5408\u5f9e\u96fb\u8166\u684c\u9762\u5230\u624b\u6a5f\u7684\u5404\u7a2e\u87a2\u5e55\u5c3a\u5bf8\u548c\u89e3\u6790\u5ea6\uff0c\u7528\u6280\u8853\u4f86\u4f7f\u7db2\u9801\u9069\u61c9\u5f9e\u5c0f\u5230\u5927\u4e0d\u540c\u89e3\u6790\u5ea6\u7684\u87a2\u5e55\u3002\u97ff\u61c9\u5f0f\u90f5\u4ef6\u8a2d\u8a08\u66f4\u52a0\u65b9\u4fbf\u7528\u6236\u95b1\u8b80\u90f5\u4ef6\uff0c\u4f7f\u5176\u5bb9\u6613\u589e\u52a0\u8207\u6536\u4ef6\u4eba\u7684\u4e92\u52d5\uff0c\u5728\u7522\u751f\u9ede\u64ca\u4e92\u52d5\u4e4b\u524d\uff0c\u4fbf\u6253\u9020\u826f\u597d\u7684\u8996\u89ba\u95b1\u8b80\u9ad4\u9a57\u3002\u56e0\u6b64\uff0c\u5728\u6b63\u5f0f\u5bc4\u9001\u90f5\u4ef6\u4e4b\u524d\uff0c\u9700\u8981\u9032\u884c\u5167\u90e8\u6e2c\u8a66\uff0c\u6e2c\u8a66\u97ff\u61c9\u5f0f\u90f5\u4ef6\u5728\u4e0d\u540c\u7684\u88dd\u7f6e\u8a2d\u5099\u4e0a\u6548\u679c\u5982\u4f55\uff0c\u4e26\u9069\u6642\u8abf\u6574\u3002<\/p>\n<p>2.EDM\u5167\u5bb9<\/p>\n<p>\u4f60\u77e5\u9053\u55ce\uff1f\u90f5\u4ef6\u5167\u5bb9\u5c07\u6c7a\u5b9a\u90f5\u4ef6\u7684\u9ede\u64ca\u7387\u5594\uff0c\u53ef\u662f\u8a72\u600e\u9ebc\u505a\u624d\u80fd\u8b93\u90f5\u4ef6\u5167\u5bb9\u66f4\u52a0\u751f\u52d5\uff0c\u4f7f\u6536\u4ef6\u8005\u770b\u4e86\u4e4b\u5f8c\u60f3\u8981\u9ede\u64ca\u5462\uff1f\u4e5f\u8a31\u4f60\u53ef\u4ee5\u5617\u8a66\u4ee5\u4e0b\u5e7e\u7a2e\u505a\u6cd5\uff1a<br \/>\n\u4ee5\u8996\u89ba\u5316\u7684\u90f5\u4ef6\u5167\u5bb9\uff0c\u4ee3\u66ff\u6587\u5b57\uff0c\u4f8b\u5982GIF\u52d5\u5716\u3001\u5f71\u7247\u2026\u7b49\u7b49\uff0c\u6253\u52d5\u6536\u4ef6\u4eba\u7684\u5fc3\u3002<br \/>\n\u90f5\u4ef6\u7684\u6392\u7248\u8a2d\u8a08\u4ee3\u8868\u54c1\u724c\u5f62\u8c61\uff0c\u904b\u7528\u5275\u610f\u7684\u6392\u7248\u65b9\u5f0f\uff0c\u5c07\u63d0\u5347\u6536\u4ef6\u8005\u700f\u89bd\u90f5\u4ef6\u7684\u610f\u9858\uff0c\u5e38\u898b\u7684\u6709\uff3a\u578b\u6392\u7248\u3001\u9069\u6642\u52a0\u5165CTA\u6309\u9215\uff0c\u4ee5\u53ca\u5c07\u90f5\u4ef6\u91cd\u9ede\u653e\u5927\u2026\u9019\u4e9b\u90fd\u662f\u512a\u5316\u7684\u65b9\u5411\u3002<br \/>\n\u907f\u514d\u4f7f\u7528\u7e2e\u5740\u3001\u77ed\u7db2\u5740\uff1a\u4e5f\u8a31\u4f60\u6703\u56e0\u70ba\u60f3\u8ffd\u8e64\u7e3e\u6548\u800c\u5efa\u7acb\u7e2e\u5740\uff0c\u4ee5\u5f8c\u8acb\u76e1\u91cf\u907f\u514d\uff01\u7e2e\u5740\u4ee5\u53ca\u77ed\u7db2\u5740\u5bb9\u6613\u88ab\u5224\u5b9a\u70ba\u5783\u573e\u90f5\u4ef6\uff0c\u77ed\u7db2\u5740\u5247\u56e0\u70ba\u57df\u540d\u7684\u95dc\u4fc2\uff0c\u4e5f\u6703\u88ab\u52a0\u5165\u9ed1\u540d\u55ae\u5594\u3002<\/p>\n<p>3.CTA\u8a2d\u8a08<\/p>\n<p>\u5275\u5efa\u5f37\u5927\u7684\u884c\u70ba\u547c\u7c72\u6309\u9215\uff08call to action\uff09\u3002CTA\u662f\u7528\u4f86\u5f37\u5316\u4f7f\u7528\u8005\u63a1\u53d6\u884c\u52d5\u7684\u6309\u9215\uff0c\u4e5f\u662f\u4fc3\u6210\u9ede\u64ca\u8f49\u63db\u7684\u91cd\u8981\u6b65\u9a5f\uff0c\u5916\u89c0\u8a2d\u8a08\u9700\u8981\u8003\u91cfCTA\u984f\u8272\u3001\u6587\u6848\u3001\u4f4d\u7f6e\u7b49\u7d30\u7bc0\u3002<\/p>\n<ul>\n<li>CTA \u984f\u8272\uff1a\u984f\u8272\u9078\u53d6\u898f\u5247\uff1a\u6309\u9215\u548c\u80cc\u666f\u984f\u8272\u61c9\u8a72\u8db3\u5920\u5f62\u6210\u53cd\u5dee\u3002\u6839\u64da\u90f5\u4ef6\u7e3d\u9ad4\u7684\u4f48\u5c40\uff0c\u9078\u64c7\u5f62\u6210\u53cd\u5dee\u7684\u984f\u8272\u3002<\/li>\n<li>CTA \u6587\u6848\uff1a\u6587\u6848\u9700\u76f4\u63a5\u4e14\u6436\u773c\uff0c\u9019\u6a23\u624d\u4e0d\u6703\u5f15\u8d77\u6536\u4ef6\u8005\u7684\u6df7\u6dc6\u548c\u7336\u8c6b\uff0c\u53e6\u5916\u4f7f\u7528\u6307\u5c0e\u6027\u7684\u6587\u5b57\u4f86\u5f15\u5c0e\u4f7f\u7528\u8005\uff0c\u5982\uff1a\u7acb\u5373\u8a3b\u518a\u3001\u9818\u53d6\u798f\u5229\u6216\u514d\u8cbb\u9818\u53d6\u2026\u7b49\u3002<\/li>\n<li>CTA \u4f4d\u7f6e\uff1a\u5fc5\u9808\u653e\u5728\u660e\u986f\u7684\u4f4d\u7f6e\uff0c\u540c\u6642\u9078\u7528\u9069\u5408\u7684\u6587\u5b57\u548c\u8ce3\u9ede\u9032\u884c\u6307\u5f15\u3002\u4e5f\u53ef\u9069\u6642\u904b\u7528\u7559\u767d\uff0c\u5c07\u6709\u52a9\u65bc\u5438\u5f15\u4f7f\u7528\u8005\u7684\u6ce8\u610f\u529b\uff0c\u4f7fCTA\u8b8a\u5f97\u66f4\u52a0\u660e\u986f\u3002<\/li>\n<\/ul>\n<h2 style=\"text-align: center\">\u6301\u4e4b\u4ee5\u6046\u662f\u505a\u597d\u96fb\u5b50\u5831\u884c\u92b7\u7684\u552f\u4e00\u79d8\u8a23\u3002<\/h2>\n<p>\u70ba\u4e86\u5354\u52a9\u5927\u5bb6\u5728\u57f7\u884cEDM\u884c\u92b7\u6642\u80fd\u5920\u5982\u9b5a\u5f97\u6c34\uff0c\u6211\u5011\u5beb\u4e86\u5f88\u591a\u63d0\u5347\u90f5\u4ef6\u7e3e\u6548\u7684\u6587\u7ae0\uff0c\u88e1\u9762\u63d0\u4f9b\u4e86\u8a31\u591a\u6709\u7528\u7684\u65b9\u6cd5\uff0c\u4f46\u9019\u4e26\u4e0d\u662f\u4e00\u500b\u7d55\u5c0d\u6210\u529f\u7684\u516c\u5f0f\uff0c\u512a\u5316\u96fb\u5b50\u5831\u7684\u65b9\u5f0f\u6703\u56e0\u70ba\u884c\u696d\u7684\u4e0d\u540c\uff0c\u800c\u6709\u6240\u5dee\u7570\uff0c\u6240\u4ee5\uff0c\u5225\u56e0\u70baEDM\u884c\u92b7\u7e3e\u6548\u4f4e\u843d\u800c\u611f\u5230\u6cae\u55aa\uff0c\u9019\u662f\u4e00\u500b\u9577\u671f\u7684\u884c\u92b7\u7b56\u7565\uff0c\u9996\u5148\u6211\u5011\u53ef\u4ee5\u900f\u904e\u6578\u64da\u89c0\u5bdf\u6536\u4ef6\u8005\u7684\u559c\u597d\uff0c\u9032\u884c\u96fb\u5b50\u5831\u5167\u5bb9\u7684\u8abf\u6574\u3002\u5f9e\u73fe\u5728\u958b\u59cb\u5230\u5e74\u5e95\u524d\uff0c\u4e0d\u59a8\u8a66\u8a66\u770b\u672c\u7bc7\u6587\u7ae0\u63d0\u4f9b\u7684EDM\u512a\u5316\u65b9\u5f0f\u5427\uff01<\/p>\n<p><a href=\"https:\/\/secure.livechatinc.com\/licence\/1067033\/open_chat.cgi?groups=8\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20176 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/\u806f\u7d61\u6211\u5011.png\" alt=\"\" width=\"364\" height=\"122\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/\u806f\u7d61\u6211\u5011.png 364w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/\u806f\u7d61\u6211\u5011-300x101.png 300w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/ui.benchmarkemail.com\/tw\/register?p=906205&amp;utm_source=EDM&amp;utm_medium=referral&amp;utm_campaign=EDM202007_B\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20174 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/\u7533\u8acb\u514d\u8cbb\u8a66\u7528.png\" alt=\"\" width=\"364\" height=\"122\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/\u7533\u8acb\u514d\u8cbb\u8a66\u7528.png 364w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/\u7533\u8acb\u514d\u8cbb\u8a66\u7528-300x101.png 300w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e74\u4e2d\u7684\u96fb\u5b50\u5831\u7e3e\u6548\u6539\u5584\u5927\u4f5c\u6230\uff01 \u8f49\u773c\u9593\uff0c2020\u5e74\u5df2\u7d93\u904e\u4e86\u4e00\u534a\uff0c\u4f60\u7684EDM\u884c\u92b7\u662f\u5426\u6bd4\u4e0a\u4e00\u5b63\u66f4\u9032\u6b65\u4e86\u5462\uff1f\u7136\u800c\uff0c\u8eab\u70baEDM\u884c\u92b7\u4eba\u54e1\u7684\u6211\u5011\u9664\u4e86\u5bc4\u9001\u96fb\u5b50\u5831\u4e4b\u5916\uff0c\u4e5f\u8981\u7559\u610f\u96fb\u5b50\u5831\u7684\u7e3e\u6548\uff0c\u96a8\u6642\u6ce8\u610f\u5206\u6790\u5831\u544a\u4e2d\u6578\u64da\u7684\u8b8a\u5316\uff0c\u624d\u80fd\u91dd\u5c0d\u554f\u984c\u5c0d\u75c7\u4e0b\u85e5\u3002\u6211\u5011\u5e38\u8aaaEDM\u884c\u92b7\u9700\u8981\u908a\u505a\u908a\u8abf\u6574\uff0c\u624d\u80fd\u5c07\u6b64\u884c\u92b7\u5de5\u5177\u767c\u63ee\u6700\u5927\u6548\u76ca\uff0c\u53ef\u662f\u8981\u600e\u9ebc\u8abf\u6574\u5462\uff1f\u5225\u7169\u60f1\u4e86\uff0c\u6211\u5011\u6574\u7406\u4e86\u767c\u9001\u96fb\u5b50\u5831\u524d\u3001\u5f8c\u7684\u6aa2\u67e5\u6e05\u55ae\uff0c\u4ee5\u53ca\u6539\u5584\u7684\u65b9\u6cd5\u6fc3\u7e2e\u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\u3002 \u5c0d\u65bcEDM\u884c\u92b7\u7684\u512a\u5316\u7e3d\u662f\u6beb\u7121\u65b9\u5411\u55ce\uff1f \u6211\u5011\u5728\u57f7\u884cEDM\u884c\u92b7\u6642\uff0c\u61c9\u79c9\u6301\u8457\u63d0\u4f9b\u300c\u6709\u50f9\u503c\u7684\u5167\u5bb9\u300d\u7d66\u6536\u4ef6\u8005\uff0c\u4f46\u662f\u5728\u9019\u5feb\u901f\u7684\u6b65\u8abf\u4e2d\u6211\u5011\u7e3d\u6703\u5fd8\u8a18\u9808\u7559\u610f\u7684\u7d30\u7bc0\uff0c\u6240\u4ee5\u6211\u5011\u6e96\u5099\u4e86\u5169\u4efd\u6e05\u55ae\uff0c\u5354\u52a9\u4f60\u5728\u57f7\u884cEDM\u884c\u92b7\u6642\u53ef\u4ee5\u66f4\u9806\u5229\uff01\u9019\u5169\u4efd\u6e05\u55ae\u5206\u5225\u662f\u96fb\u5b50\u5831\u767c\u9001\u524d\u4ee5\u53ca\u767c\u9001\u5f8c\u7684\u78ba\u8a8d\u6e05\u55ae\uff0c\u6e05\u55ae\u4e2d\u5217\u8209\u61c9\u6ce8\u610f\u53ca\u7d00\u9304\u7684\u4e8b\u9805\uff0c\u6211\u5011\u4f9d\u7167\u6e05\u55ae\u4e2d\u5c07\u9700\u8981\u52a0\u5f37\u6539\u5584\u7e3e\u6548\u7684\u90f5\u4ef6\u8cc7\u6599\u586b\u5165\u5f8c\u4fbf\u53ef\u9032\u800c\u8a55\u4f30\u9700\u8981\u6539\u5584\u7684\u5730\u65b9\u3002 &nbsp; \u90f5\u4ef6\u7e3e\u6548\u958b\u555f\u7387\u6709\u5177\u9ad4\u6578\u5b57\u7e3e\u6548\u6a19\u6e96\u53ef\u53c3\u8003\u55ce\uff1f\u5982\u4f55\u5224\u5225\u90f5\u4ef6\u958b\u555f\u7e3e\u6548\u662f\u5426\u9054\u5230\u6a19\u6e96\u5462\uff1f\u7531\u65bcEDM \u884c\u92b7\u4f5c\u6cd5\u8ddf\u7d50\u679c\u53d6\u6c7a\u65bc\u8a31\u591a\u4e0d\u540c\u56e0\u7d20\uff0c\u5c07\u60a8\u7684 EDM \u884c\u92b7\u7d50\u679c\u548c\u60a8\u6240\u5728\u7684\u5176\u4ed6\u884c\u696d\u9032\u884c\u6bd4\u8f03\uff0c\u9019\u4e5f\u662f\u4e00\u9805\u7d55\u4f73\u7684\u6aa2\u9a57\u65b9\u5f0f\u5594\u3002 Benchmark Email \u505a\u904e\u6bd4\u8f03\uff0c\u6536\u96c6\u6211\u5011\u7684\u7528\u6236\u8cc7\u6599\u4ee5\u53ca\u884c\u696d\u57f7\u884c EDM \u884c\u92b7\u7684\u8a73\u7d30\u8cc7\u6599\u4e00\u89bd\u8868\u3002\uff08\u4ee5\u4e0a\u6578\u64da\u5747\u4f86\u81ea\u65bc Benchmark Email \u7528\u6236\uff0c\u8abf\u67e510,000\u540d\u7528\u6236\u7684\u7d71\u8a08\u7d50\u679c\u3002\uff09 &nbsp; 1.\u540d\u55ae\u5206\u773e 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Design)\u80fd\u5920\u70ba\u7528\u6236\u63d0\u4f9b\u66f4\u597d\u7684\u700f\u89bd\u9ad4\u9a57\uff0c\u4e26\u4e14\u6574\u5408\u5f9e\u96fb\u8166\u684c\u9762\u5230\u624b\u6a5f\u7684\u5404\u7a2e\u87a2\u5e55\u5c3a\u5bf8\u548c\u89e3\u6790\u5ea6\uff0c\u7528\u6280\u8853\u4f86\u4f7f\u7db2\u9801\u9069\u61c9\u5f9e\u5c0f\u5230\u5927\u4e0d\u540c\u89e3\u6790\u5ea6\u7684\u87a2\u5e55\u3002\u97ff\u61c9\u5f0f\u90f5\u4ef6\u8a2d\u8a08\u66f4\u52a0\u65b9\u4fbf\u7528\u6236\u95b1\u8b80\u90f5\u4ef6\uff0c\u4f7f\u5176\u5bb9\u6613\u589e\u52a0\u8207\u6536\u4ef6\u4eba\u7684\u4e92\u52d5\uff0c\u5728\u7522\u751f\u9ede\u64ca\u4e92\u52d5\u4e4b\u524d\uff0c\u4fbf\u6253\u9020\u826f\u597d\u7684\u8996\u89ba\u95b1\u8b80\u9ad4\u9a57\u3002\u56e0\u6b64\uff0c\u5728\u6b63\u5f0f\u5bc4\u9001\u90f5\u4ef6\u4e4b\u524d\uff0c\u9700\u8981\u9032\u884c\u5167\u90e8\u6e2c\u8a66\uff0c\u6e2c\u8a66\u97ff\u61c9\u5f0f\u90f5\u4ef6\u5728\u4e0d\u540c\u7684\u88dd\u7f6e\u8a2d\u5099\u4e0a\u6548\u679c\u5982\u4f55\uff0c\u4e26\u9069\u6642\u8abf\u6574\u3002 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to action\uff09\u3002CTA\u662f\u7528\u4f86\u5f37\u5316\u4f7f\u7528\u8005\u63a1\u53d6\u884c\u52d5\u7684\u6309\u9215\uff0c\u4e5f\u662f\u4fc3\u6210\u9ede\u64ca\u8f49\u63db\u7684\u91cd\u8981\u6b65\u9a5f\uff0c\u5916\u89c0\u8a2d\u8a08\u9700\u8981\u8003\u91cfCTA\u984f\u8272\u3001\u6587\u6848\u3001\u4f4d\u7f6e\u7b49\u7d30\u7bc0\u3002 CTA \u984f\u8272\uff1a\u984f\u8272\u9078\u53d6\u898f\u5247\uff1a\u6309\u9215\u548c\u80cc\u666f\u984f\u8272\u61c9\u8a72\u8db3\u5920\u5f62\u6210\u53cd\u5dee\u3002\u6839\u64da\u90f5\u4ef6\u7e3d\u9ad4\u7684\u4f48\u5c40\uff0c\u9078\u64c7\u5f62\u6210\u53cd\u5dee\u7684\u984f\u8272\u3002 CTA&hellip;<\/p>\n","protected":false},"author":361,"featured_media":21042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2640],"tags":[2257,2265,2333,2334],"class_list":["post-21034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2640","tag-2257","tag-2265","tag-2333","tag-2334"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u516d\u5927\u95dc\u9375\u6280\u5de7\uff0c\u9006\u8f49\u4f60\u7684\u96fb\u5b50\u5831\u884c\u92b7\u7e3e\u6548 - Benchmark \u6eff\u5ba2\u90f5\u4ef6<\/title>\n<meta name=\"description\" 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