{"id":21712,"date":"2020-12-02T02:50:50","date_gmt":"2020-12-02T02:50:50","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=21712"},"modified":"2021-03-10T09:19:32","modified_gmt":"2021-03-10T09:19:32","slug":"kickbox%e8%a8%8e%e8%ab%96%e7%b6%ad%e6%8c%81-%e9%83%b5%e4%bb%b6%e5%88%b0%e9%81%94%e7%8e%87-%e7%9a%84%e5%9f%ba%e6%9c%ac%e6%a9%9f%e5%88%b6%e8%88%87%e6%9c%80%e6%96%b0%e8%b6%a8%e5%8b%a2","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/kickbox%e8%a8%8e%e8%ab%96%e7%b6%ad%e6%8c%81-%e9%83%b5%e4%bb%b6%e5%88%b0%e9%81%94%e7%8e%87-%e7%9a%84%e5%9f%ba%e6%9c%ac%e6%a9%9f%e5%88%b6%e8%88%87%e6%9c%80%e6%96%b0%e8%b6%a8%e5%8b%a2\/","title":{"rendered":"Kickbox\u8a0e\u8ad6\u7dad\u6301 \u90f5\u4ef6\u5230\u9054\u7387\u7684\u57fa\u672c\u6a5f\u5236\u8207\u6700\u65b0\u8da8\u52e2"},"content":{"rendered":"<h2><strong>\u90f5\u4ef6\u5230\u9054\u7387<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">2020 \u5e74 8 \u6708\u5e95\uff0c\u63d0\u4f9b\u65e5\u672c\u7528\u6236<\/span><span style=\"font-weight: 400\">\u300c\u540d\u55ae\u54c1\u8cea\u6aa2\u6e2c\u300d\u670d\u52d9<\/span><span style=\"font-weight: 400\">\u7684 Kickbox \u516c\u53f8\u8207 Benchmark Internet Group\uff0c\u5171\u540c\u8209\u8fa6\u4e86\u95dc\u65bc\u96fb\u5b50 \u90f5\u4ef6\u5230\u9054\u7387 \u7684\u7814\u8a0e\u6703\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21716\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/12\/\u7dda\u4e0a\u7814\u8a0e\u6703-2020-09-28-13.08.28-1024x318-1.png\" alt=\"\u90f5\u4ef6\u9032\u5230\u6536\u4ef6\u5323\u7684\u57fa\u672c\u77e5\u8b58\" width=\"1024\" height=\"318\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/12\/\u7dda\u4e0a\u7814\u8a0e\u6703-2020-09-28-13.08.28-1024x318-1.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/12\/\u7dda\u4e0a\u7814\u8a0e\u6703-2020-09-28-13.08.28-1024x318-1-300x93.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/12\/\u7dda\u4e0a\u7814\u8a0e\u6703-2020-09-28-13.08.28-1024x318-1-768x239.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21717 alignleft\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/12\/LaurenMeyer-300x234-1.png\" alt=\"Kickbox\u516c\u53f8\u526f\u7e3d\u88c1\" width=\"300\" height=\"234\" \/><strong>Kickbox\uff1a<\/strong>\u63d0\u4f9b\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u7684\u6709\u6548\u6027\u8a3a\u65b7\u670d\u52d9\u3001\u638c\u63a7\u96fb\u5b50\u90f5\u4ef6\u5230\u9054\u7387\u7684\u7f8e\u570b\u4f01\u696d\u3002<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>\u7814\u8a0e\u6703\u4e3b\u8b1b\u4eba\uff1a<\/strong>Kickbox \u516c\u53f8\u526f\u7e3d\u88c1 Lauren Meyer<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">\u6211\u5011\u5c07 Meyer \u5728\u672c\u6b21\u7814\u8a0e\u6703\u7684\u767c\u8a00\u91cd\u9ede\u505a\u7e3d\u7d50\uff0c\u4e26\u5728<\/span><span style=\"font-weight: 400\"> Benchmark \u7684<\/span><span style=\"font-weight: 400\">\u90e8\u843d\u683c\u4e2d\u5206\u56db\u6b21\u516c\u958b\u3002<\/span><\/p>\n<div class=\"ez-toc-title-container\">\n<h3><\/h3>\n<h3 class=\"ez-toc-title\">\u76ee\u9304<\/h3>\n<\/div>\n<nav>\n<ul class=\"ez-toc-list ez-toc-list-level-1\">\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\">\u672c\u65e5\u7684\u7814\u8a0e\u6703\u884c\u7a0b<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\">\u5230\u9054\u7387\u662f\u4ec0\u9ebc\uff1f -What is Deliverability?-\n<ul class=\"ez-toc-list-level-3\">\n<li class=\"ez-toc-heading-level-3\">\u5f71\u97ff\u5b83\u7684\u4e94\u500b\u8981\u7d20<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/nav>\n<h3><strong>\u672c\u65e5\u7684\u7814\u8a0e\u6703\u65e5\u7a0b<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u5728\u9019\u6578\u5341\u5e74\u7576\u4e2d\uff0c\u64d4\u4efb\u91cd\u8981\u7684\u96c6\u5ba2\u6a4b\u6a11\u89d2\u8272\uff0c\u91cd\u8981\u6027\u65e5\u6f38\u500d\u589e\uff0c\u4f01\u696d\u6bcf\u5e74\u7684\u96fb\u5b50\u90f5\u4ef6\u767c\u4fe1\u91cf\u7d00\u9304\u5c62\u5275\u65b0\u9ad8\uff0c\u800c\u4e14\u6c92\u6709\u8870\u9000\u7684\u8de1\u8c61\u3002\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u53ea\u9700 1 \u5143\u7684\u6210\u672c\uff0c\u5c31\u53ef\u4ee5\u6709 42 \u5143\u7684\u6210\u679c\uff1b\u6bd4\u8d77\u5176\u4ed6\u6578\u4f4d\u884c\u92b7\u624b\u6cd5\uff0c\u53ef\u4ee5\u6709 4 \u500d\u5230 10 \u500d\u7684\u6210\u672c\u5dee\u8ddd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7136\u800c\uff0c\u96fb\u5b50\u90f5\u4ef6\u6c92\u6709\u5bc4\u5230\u4fe1\u7bb1\u5c31\u4e0d\u6703\u88ab\u95b1\u8b80\uff0c\u800c\u4e14\u96fb\u5b50\u90f5\u4ef6\u7684\u5230\u9054\u7387\u53c8\u662f\u7279\u5225\u8907\u96dc\u7684\u7d44\u6210\u7d50\u69cb\u3002\u4eca\u5929\u7684\u7814\u8a0e\u6703\u4e2d\uff0c\u6703\u91dd\u5c0d\u8a72\u7d50\u69cb\u7684\u57fa\u672c\u90e8\u5206\u9032\u884c\u89e3\u8aaa\u3002<\/span><\/p>\n<p><strong>1.\u5230\u9054\u7387\u662f\u4ec0\u9ebc\uff1f<\/strong><\/p>\n<p><span style=\"font-weight: 400\">2.\u6536\u4ef6\u4eba\u7684\u4e92\u52d5\u7387\u6703\u5982\u4f55\u5f71\u97ff\u96fb\u5b50\u90f5\u4ef6\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">3.\u540d\u55ae\u6536\u96c6 &amp; \u7ba1\u7406\u7684\u8a23\u7ac5<\/span><\/p>\n<p><span style=\"font-weight: 400\">4.\u5bc4\u9001\u96fb\u5b50\u90f5\u4ef6\u7684\u5e38\u898b\u8aa4\u89e3<\/span><\/p>\n<h3><strong>\u90f5\u4ef6\u5230\u9054\u7387\u662f\u4ec0\u9ebc\uff1f -What is Deliverability?-<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u300c\u5230\u9054\u7387\u300d\u662f\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e2d\u6642\u5e38\u6703\u7528\u5230\u7684\u540d\u8a5e\uff0c\u901a\u5e38\u5305\u542b 2 \u7a2e\u610f\u601d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5c31\u662f <strong>Delivery Rates<\/strong> \u548c <strong>Deliverability<\/strong>\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Delivery Rates<\/strong> \u662f\u6307\uff0c\u901a\u904e Gmail \u548c Hotmail \u7b49 ESP\uff08\u96fb\u5b50\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546\uff09\u4f3a\u670d\u5668\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\uff0c\u8b93\u767c\u4fe1\u8005\u80fd\u5920\u638c\u63e1\u96fb\u5b50\u90f5\u4ef6\u662f\u5426\u6709\u9032\u5165\u53d7\u8a66\u8005\u7684\u96fb\u5b50\u90f5\u4ef6\u4fe1\u7bb1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u53e6\u4e00\u500b <strong>Deliverability<\/strong> \u6307\u7684\u662f\u5c07\u6536\u5230\u7684\u90f5\u4ef6\u5206\u5230\u6536\u4ef6\u4eba\u7684\u6536\u4ef6\u61c9\u7528\u7a0b\u5f0f\u3002\u767c\u4fe1\u8005\u7121\u6cd5\u638c\u63e1\u90f5\u4ef6\u9032\u5230\u6536\u4ef6\u5323\u6216\u662f\u5783\u573e\u90f5\u4ef6\u8cc7\u6599\u593e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f9d ESP \u7684\u4e0d\u540c\uff0c\u96fb\u5b50\u90f5\u4ef6\u5206\u985e\u7684\u6a19\u6e96\uff08\u6f14\u7b97\u6cd5\uff09\u4e5f\u4e0d\u540c\uff0c\u4e26\u4e14\u6703\u4e0d\u65b7\u66f4\u65b0\u3002ESP \u662f\u70ba\u4e86\u8b93\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u7684\u4fdd\u6709\u8005\uff08\u95b1\u8b80\u8005\uff09\u5b89\u5168\u7684\u6536\u5230\u96fb\u5b50\u90f5\u4ef6\uff0c\u8a2d\u6709\u591a\u91cd\u904e\u6ffe\u6a5f\u5236\uff0c\u5145\u5206\u5730\u904b\u7528\u6a5f\u5668\u5b78\u7fd2\u3001AI \u7b49\u6280\u8853\u6aa2\u6e2c\u5783\u573e\u4fe1\u4ef6\u3001\u91e3\u9b5a\u90f5\u4ef6\u3002\u5783\u573e\u4fe1\u4ef6\u7684\u624b\u6cd5\u4e00\u6539\u8b8a\uff0c\u76f8\u61c9\u7684\u6f14\u7b97\u6cd5\u4e5f\u6703\u9023\u52d5\u3002<\/span><span style=\"font-weight: 400\">\u56e0\u6b64\u6703\u767c\u751f\u540c\u4e00\u5c01\u4fe1\uff0c\u6628\u5929\u5bc4\u5230\u60a8\u7684\u6536\u4ef6\u5323\uff0c\u53e6\u4e00\u500b\u6536\u4ef6\u4eba\u9694\u5929\u624d\u6536\u5230\u7684\u60c5\u6cc1\u3002\u56e0\u6b64\u6703\u767c\u751f\u76f4\u5230\u6628\u5929\u9084\u5bc4\u5230\u6536\u4ef6\u5323\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u9694\u5929\u537b\u5bc4\u5230\u5225\u7684\u6536\u4ef6\u5323\u7684\u60c5\u5f62\u3002<\/span><\/p>\n<h3><strong>\u5f71\u97ff Deliverability \u7684\u4e94\u500b\u8981\u7d20<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u5f71\u97ff Deliverability \u7684\u5177\u9ad4\u8981\u7d20\u662f\u4ec0\u9ebc\u5462\uff1f<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21718 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/12\/\u5f71\u97ff\u5230\u9054\u7387\u4e94\u5927\u8981\u7d20.png\" alt=\"\u5f71\u97ff\u90f5\u4ef6\u5230\u9054\u7387\u4e94\u5927\u8981\u7d20\" width=\"1002\" height=\"530\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/12\/\u5f71\u97ff\u5230\u9054\u7387\u4e94\u5927\u8981\u7d20.png 1002w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/12\/\u5f71\u97ff\u5230\u9054\u7387\u4e94\u5927\u8981\u7d20-300x159.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/12\/\u5f71\u97ff\u5230\u9054\u7387\u4e94\u5927\u8981\u7d20-768x406.png 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><strong>\u2460 Reputation (IP and Domain)\uff1a\u767c\u4fe1\u8005\u7684\u4fe1\u8b7d<\/strong><\/p>\n<p><span style=\"font-weight: 400\">ESP \u904b\u7528\u4e86\u591a\u7a2e\u6280\u8853\u4f86\u8a55\u4f30\u767c\u4fe1\u4eba\u3002\u70ba\u4e86\u8b93\u6536\u4ef6\u4eba\u4fe1\u8cf4\u96fb\u5b50\u90f5\u4ef6\u7684\u767c\u4fe1\u8005\uff08IP \u53ca\u7db2\u57df\uff09\uff0cSender Reputation\uff08\u767c\u4fe1\u8005\u7684\u4fe1\u8b7d\uff09\u9700\u8981\u82b1\u8cbb\u6642\u9593\u7d2f\u7a4d\u3002\u5728\u958b\u59cb\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u6642\uff0c\u4e0d\u53ea\u6709\u8a2d\u5b9a\u8d77\u6b65\u671f\u9593\u7b49\u7684\u78ba\u5207\u6b65\u9a5f\uff0c\u9084\u6709\u8b80\u8005\u5c0d\u65bc\u96fb\u5b50\u90f5\u4ef6\u5b9a\u671f\u7684\u958b\u4fe1\u3001\u9ede\u64ca\u4e4b\u985e\u7684\u6b63\u9762\u53cd\u61c9\u3001\u5c11\u6578\u5783\u573e\u90f5\u4ef6\u56de\u5831\u4e4b\u985e\u7684\u8ca0\u9762\u53cd\u61c9\u4e5f\u662f\u5f88\u91cd\u8981\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u767c\u4fe1\u8005\u7684\u8a55\u50f9\u80fd\u5920\u7d93\u7531\u591a\u7a2e\u5de5\u5177\u4f86\u78ba\u8a8d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u53c3\u8003\uff1a<\/span><a href=\"https:\/\/www.gmail.com\/postmaster\/\"><span style=\"font-weight: 400\">Google Postmaster Tools<\/span><\/a><\/p>\n<p><strong>\u2461 Authentication (SPF, DKIM and DMARC)\uff1a\u8a8d\u8b49\u65b9\u5f0f<\/strong><\/p>\n<p><span style=\"font-weight: 400\">\u56e0\u70ba\u5fc5\u8981\u7684\u6280\u8853\u6027\u5de5\u4f5c\uff0c\u4eca\u5929\u7684\u7814\u8a0e\u6703\u5c31\u4e0d\u591a\u52a0\u8aaa\u660e\u3002\u9019\u662f\u8b93\u767c\u4fe1\u8005\u4fe1\u8cf4 ESP\u7684\u91cd\u8981\u8a2d\u5b9a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u53c2\u8003\uff1a<\/span><a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/what-is-spf-dkim-and-mark\/\"><span style=\"font-weight: 400\">\u63d0\u5347\u96fb\u5b50\u90f5\u4ef6\u5230\u9054\u7387SPF\u3001DKIM\u3001DMARC<\/span><\/a><\/p>\n<p><strong>\u2462 Sending Infrastructure\uff1a\u5bc4\u9001\u96fb\u5b50\u90f5\u4ef6\u74b0\u5883<\/strong><\/p>\n<p><span style=\"font-weight: 400\">\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7684\u7cfb\u7d71\u4e0d\u53ea\u6709\u64b0\u5beb\u548c\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7684\u529f\u80fd<\/span><span style=\"font-weight: 400\">\uff0c\u9084\u80fd\u85c9\u7531\u958b\u4fe1\u8207\u9ede\u64ca\u985e\u7684\u6b63\u9762\u56de\u61c9\u3001\u932f\u8aa4\u8207\u89e3\u9664\u8a02\u95b1\u3001\u5ba2\u8a34\u91cf\u4e4b\u985e\u7684\u8ca0\u9762\u56de\u61c9\u7b49\u53cd\u61c9\u7372\u5f97\u7684\u6578\u64da\u4f86\u6539\u5584\u529f\u80fd\u3002<\/span><\/p>\n<p><strong>\u2463 List Collection and Management\uff1a\u540d\u55ae\u6536\u96c6\u8207\u7ba1\u7406<\/strong><\/p>\n<p><span style=\"font-weight: 400\">\u767c\u9001\u932f\u8aa4\u6703\u8b93\u767c\u4fe1\u8005\u7684\u4fe1\u8b7d\u964d\u4f4e\u3002\u5148\u53d6\u5f97\u6536\u4ef6\u8005\u7684\u6536\u4fe1\u78ba\u8a8d\u8a31\u53ef\u662f\u5fc5\u8981\u7684\uff0c\u4f46\u5982\u679c\u4ecd\u6709\u9ad8\u932f\u8aa4\u7387\uff0c\u6216\u8a31\u539f\u56e0\u5728\u540d\u55ae\u7684\u6536\u96c6\u65b9\u6cd5\uff0c\u5efa\u8b70\u4ed4\u7d30\u5730\u78ba\u8a8d\u540d\u55ae\u7684\u6536\u96c6\u65b9\u6cd5\u3002<\/span><\/p>\n<p><strong>\u2464 Content\uff1a\u96fb\u5b50\u90f5\u4ef6\u7684\u5167\u5bb9<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Subject Line\uff08\u90f5\u4ef6\u4e3b\u65e8\uff09\u3001Body\uff08\u5167\u6587\uff09\u3001Sender 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\u5728\u672c\u6b21\u7814\u8a0e\u6703\u7684\u767c\u8a00\u91cd\u9ede\u505a\u7e3d\u7d50\uff0c\u4e26\u5728 Benchmark \u7684\u90e8\u843d\u683c\u4e2d\u5206\u56db\u6b21\u516c\u958b\u3002 \u76ee\u9304 \u672c\u65e5\u7684\u7814\u8a0e\u6703\u884c\u7a0b \u5230\u9054\u7387\u662f\u4ec0\u9ebc\uff1f -What is Deliverability?- \u5f71\u97ff\u5b83\u7684\u4e94\u500b\u8981\u7d20 \u672c\u65e5\u7684\u7814\u8a0e\u6703\u65e5\u7a0b \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u5728\u9019\u6578\u5341\u5e74\u7576\u4e2d\uff0c\u64d4\u4efb\u91cd\u8981\u7684\u96c6\u5ba2\u6a4b\u6a11\u89d2\u8272\uff0c\u91cd\u8981\u6027\u65e5\u6f38\u500d\u589e\uff0c\u4f01\u696d\u6bcf\u5e74\u7684\u96fb\u5b50\u90f5\u4ef6\u767c\u4fe1\u91cf\u7d00\u9304\u5c62\u5275\u65b0\u9ad8\uff0c\u800c\u4e14\u6c92\u6709\u8870\u9000\u7684\u8de1\u8c61\u3002\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u53ea\u9700 1 \u5143\u7684\u6210\u672c\uff0c\u5c31\u53ef\u4ee5\u6709 42 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