{"id":23014,"date":"2021-01-12T08:54:00","date_gmt":"2021-01-12T08:54:00","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=23014"},"modified":"2021-01-14T03:06:31","modified_gmt":"2021-01-14T03:06:31","slug":"2021%e5%b9%b4%e4%b8%8d%e5%8f%af%e9%8c%af%e9%81%8e%e7%9a%84%e8%a1%8c%e9%8a%b7%e9%80%9a%e8%b7%af%ef%bc%8c%e4%bd%a0%e8%b7%9f%e4%b8%8a%e8%85%b3%e6%ad%a5%e4%ba%86%e5%97%8e%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/2021%e5%b9%b4%e4%b8%8d%e5%8f%af%e9%8c%af%e9%81%8e%e7%9a%84%e8%a1%8c%e9%8a%b7%e9%80%9a%e8%b7%af%ef%bc%8c%e4%bd%a0%e8%b7%9f%e4%b8%8a%e8%85%b3%e6%ad%a5%e4%ba%86%e5%97%8e%ef%bc%9f\/","title":{"rendered":"2021\u5e74\u4e0d\u53ef\u932f\u904e\u7684\u884c\u92b7\u901a\u8def\uff0c\u4f60\u8ddf\u4e0a\u8173\u6b65\u4e86\u55ce\uff1f"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21756\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204.png\" alt=\"\" width=\"1200\" height=\"320\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204.png 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204-300x80.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204-1024x273.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204-768x205.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" 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https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-1-300x190.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-1-1024x647.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-1-768x485.png 768w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\" 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23017\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-2.png\" alt=\"\" width=\"1091\" height=\"688\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-2.png 1091w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-2-300x189.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-2-1024x646.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-2-768x484.png 768w\" sizes=\"auto, (max-width: 1091px) 100vw, 1091px\" \/><\/p>\n<h2>\u793e\u7fa4\u5a92\u9ad4<\/h2>\n<p>\u793e\u7fa4\u5a92\u9ad4\uff08Social Media\uff09\u4e5f\u662f\u5f37\u6709\u529b\u7684\u884c\u92b7\u901a\u8def\u4e4b\u4e00\uff0c\u793e\u7fa4\u5a92\u9ad4\u6709\u9f90\u5927\u7528\u6236\u57fa\u5e95\uff0c\u50cf Line\uff0cFacebook\uff0c\u9019\u985e\u793e\u7fa4\u5a92\u9ad4\u5de5\u5177\uff0c\u9664\u4e86\u627f\u8f09\u57fa\u672c\u7684\u65e5\u5e38\u4ea4\u6d41\u5de5\u5177\u4e4b\u5916\uff0c\u7576\u7136\u4e5f\u662f\u773e\u591a\u884c\u92b7\u4eba\u54e1\u4e0d\u5bb9\u932f\u904e\u7684\u7d55\u4f73\u884c\u92b7\u901a\u8def\u4e4b\u4e00\u3002\u6839\u64da Statista \u7814\u7a76\u6578\u64da\u8abf\u67e5\u986f\u793a\uff0c\u622a\u81f32020\u5e74\uff0c\u7528\u6236\u91cf\u5c31\u9ad8\u9054 40 \u5104\u7684\u7528\u6236\u91cf\u3002\u793e\u7fa4\u5a92\u9ad4\u7684\u884c\u92b7\u91cd\u9ede\u5728\u65bc\u5efa\u7acb\u54c1\u724c\u5716\u7247\uff0c\u7dad\u8b77\u8207\u7528\u6236\u4e4b\u9593\u7684\u806f\u7e6b\uff0c\u6216\u8005\u662f\u4f5c\u70ba\u8207\u7528\u6236\u6e9d\u901a\u7684\u6e20\u9053\uff0c\u540c\u6642\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\uff0c\u5f15\u4f86\u6f5b\u5728\u5ba2\u6236\u548c\u8f49\u63db\u7387\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23018\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-3.png\" alt=\"\" width=\"1091\" height=\"689\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-3.png 1091w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-3-300x189.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-3-1024x647.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-3-768x485.png 768w\" sizes=\"auto, (max-width: 1091px) 100vw, 1091px\" \/><\/p>\n<h2>\u90f5\u4ef6\u884c\u92b7<\/h2>\n<p>\u90f5\u4ef6\u884c\u92b7\uff08Email Marketing \uff09\u662f\u4e00\u7a2e\u50b3\u7d71\u7684\u3001\u4ecd\u4e0d\u904e\u6642\u7684\u884c\u92b7\u624b\u6cd5\u3002\u5728\u904e\u53bb\u4e00\u5e74\u7576\u4e2d\uff0c\u5118\u7ba1\u5927\u5bb6\u53d7\u5230\u75ab\u60c5\u7684\u56f0\u64fe\uff0cROI \u6709\u6240\u4e0b\u964d\uff0c\u6839\u64da Statista \u6578\u64da\u5831\u544a\u5206\u6790\uff0c78%\u7684\u884c\u92b7\u4eba\u54e1\u8a8d\u70ba\u90f5\u4ef6\u884c\u92b7\u9084\u662f\u6709\u6548\u7684\u884c\u92b7\u901a\u8def\u4e4b\u4e00\uff0c\u70ba\u4f01\u696d\u5e36\u4f86\u6210\u529f\u7684\u71df\u6536\u3002\u90f5\u4ef6\u884c\u92b7\u70ba\u4f55\u5982\u6b64\u6709\u9b44\u529b\uff0c\u7d93\u4e45\u4e0d\u8870\u5462\uff1f\u5728\u65bc\uff1a<\/p>\n<p>\u2022\u6613\u64cd\u4f5c\u9ad8\u5ea6\u500b\u4eba\u5316\u64cd\u4f5c\uff1b<br \/>\n\u2022\u6210\u6548\u6709\u7e3e\u6548\u6578\u64da\u53ef\u8861\u91cf\uff1b<br \/>\n\u2022\u4eba\u5011\u67e5\u770b\u700f\u89bd\u90f5\u4ef6\u7684\u7fd2\u6163\uff1b<br \/>\n\u2022\u90f5\u4ef6\u5167\u5bb9\u7684\u81ea\u4e3b\u53ef\u63a7\u6027\uff0c\u6587\u5b57\u5716\u7247\u5f71\u7247\u7b49\uff1b<br \/>\n\u2022\u767c\u9001\u7d93\u904e\u8a02\u95b1\u7528\u6236\u8a31\u53ef\uff0c\u5408\u7406\u5408\u6cd5\u7684\u5bc4\u9001\uff1b<br \/>\n\u2022\u6b63\u5f0f\u767c\u9001\u524d\u53ef\u4ee5\u652f\u63f4 AB \u8b8a\u91cf\u6e2c\u8a66\uff0c\u964d\u4f4e\u4e86\u767c\u9001\u7121\u6548\u6027\u7684\u6a5f\u7387\uff1b<br \/>\n\u2022\u90f5\u4ef6\u652f\u63f4\u591a\u6a23\u6574\u5408\uff0c\u8457\u9678\u9801\u3001\u554f\u5377\u8abf\u67e5\u3001\u5f71\u7247\u884c\u92b7\u3001\u793e\u7fa4\u5a92\u9ad4\u76f8\u7d50\u5408\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23019\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-4.png\" alt=\"\" width=\"1091\" height=\"688\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-4.png 1091w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-4-300x189.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-4-1024x646.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-4-768x484.png 768w\" sizes=\"auto, (max-width: 1091px) 100vw, 1091px\" \/><\/p>\n<h2>\u5167\u5bb9\u884c\u92b7+SEO<\/h2>\n<p>\u5927\u5343\u7db2\u8def\u4e16\u754c\uff0c\u5167\u5bb9\u7d1b\u96dc\u773e\u591a\uff0c\u5982\u4f55\u8b93\u885d\u6d6a\u7684\u8a2a\u5ba2\u770b\u5230\u4f60\u7684\u5167\u5bb9\uff1f\u6216\u8005\u5982\u4f55\u8b93\u4f60\u7684\u5167\u5bb9\u5728\u773e\u591a\u8a0a\u606f\u6d77\u4e2d\u812b\u7a4e\u800c\u51fa\u5462\uff1f\u9700\u8981\u4f60\u5728\u5167\u5bb9\u884c\u92b7\uff08Content Marketing+SEO\uff09\u4e0b\u8db3\u529f\u592b\uff0c\u4fdd\u8b49\u5167\u5bb9\u7684\u8cea\u91cf\uff0c\u50b3\u9001\u6709\u50f9\u503c\u3001\u76f8\u95dc\u7684\u5167\u5bb9\uff0c\u5c31\u662f\u738b\u9053\uff01\u80fd\u5920\u5e6b\u52a9\u4f60\u63d0\u6607\u5728\u7db2\u8def\u641c\u7d22\u5f15\u64ce\u7684\u6392\u540d\uff0c\u63d0\u5347\u81ea\u8eab\u7684\u6392\u540d\uff0c\u5728\u8d85\u904e50%\u7684\u81ea\u7136\u641c\u5c0b\u4f54\u64da\u4e00\u5b9a\u5e2d\u4f4d\uff0c\u8b93\u66f4\u591a\u4eba\u77e5\u9053\u4f60\uff0c\u900f\u904e\u81ea\u7136\u641c\u5c0b\u5e36\u52d5\u7db2\u7ad9\u7684\u6d41\u91cf\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23020\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-5.png\" alt=\"\" width=\"1091\" height=\"688\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-5.png 1091w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-5-300x189.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-5-1024x646.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/01\/TW-5-768x484.png 768w\" sizes=\"auto, (max-width: 1091px) 100vw, 1091px\" \/><\/p>\n<h2>\u9078\u64c7\u6700\u4f73\u884c\u92b7\u901a\u8def<\/h2>\n<p>\u884c\u92b7\u901a\u8def\u773e\u591a\u9078\u64c7\uff0c\u884c\u92b7\u74b0\u5883\u53ef\u80fd\u96a8\u6642\u800c\u8b8a\uff0c\u7db2\u8def\u74b0\u5883\u77ac\u606f\u842c\u8b8a\uff0c\u884c\u92b7\u901a\u8def\u7684\u65b9\u5411\u6a19\u4e5f\u53ef\u96a8\u4e4b\u8f49\u8b8a\uff0c\u7dca\u6293\u8da8\u52e2\uff0c\u9078\u64c7\u5408\u9069\u7684\u884c\u92b7\u901a\u8def\uff0c\u4e26\u4e14\u9748\u6d3b\u904b\u7528\uff0c\u624d\u80fd\u5e36\u4f86\u8f49\u63db\u6548\u76ca\u3002\u6700\u5f8c\uff0c\u5e0c\u671b\u60a8\u80fd\u57282021\u5e74\u7684\u884c\u92b7\u9053\u8def\u4e0a\u8d8a\u8d70\u8d8a\u9806\uff0c\u6d41\u91cf\u8f49\u63db\u4e00\u624b\u638c\u63e1\uff0c\u8a02\u55ae\u98db\u5954\u800c\u4f86\u3002<\/p>\n<p><a href=\"https:\/\/ui.benchmarkemail.com\/tw\/register?p=906205&amp;utm_source=EDM&amp;utm_medium=referral&amp;utm_campaign=EDM202101_B\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter 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srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/\u806f\u7d61\u6211\u5011.png 364w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/06\/\u806f\u7d61\u6211\u5011-300x101.png 300w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021\u5e74\u884c\u92b7\u901a\u8def\u4f48\u5c40 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Channel\uff0c\u7136\u800c\uff0c\u884c\u92b7\u901a\u8def\u5b9a\u7fa9\u662f\u6574\u5408\u591a\u500b\u884c\u92b7\u901a\u8def\uff0c\u5f9e\u5ba2\u6236\u63a5\u89f8\u54c1\u724c\u5230\u5b8c\u6210\u8a02\u55ae\u8cfc\u8cb7\u7684\u904e\u7a0b\u3002\u4ee5\u4e0b\u884c\u92b7\u901a\u8def\u8209\u4f8b\uff0c\u4e00\u500b\u7528\u6236\u5f9e\u521d\u59cb\u5c0d\u54c1\u724c\u9084\u6c92\u4efb\u4f55\u7684\u4e86\u89e3\uff0c\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u50cf\u662f LINE 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&nbsp;<\/p>\n","protected":false},"author":361,"featured_media":23022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2579],"tags":[18,2256,2644],"class_list":["post-23014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2579","tag-benchmark","tag-2256","tag-2644"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2021\u5e74\u4e0d\u53ef\u932f\u904e\u7684\u884c\u92b7\u901a\u8def\uff0c\u4f60\u8ddf\u4e0a\u8173\u6b65\u4e86\u55ce\uff1fBenchmark \u6eff\u5ba2\u90f5\u4ef6<\/title>\n<meta name=\"description\" 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