{"id":23236,"date":"2021-04-07T06:18:15","date_gmt":"2021-04-07T06:18:15","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=23236"},"modified":"2021-04-07T08:28:54","modified_gmt":"2021-04-07T08:28:54","slug":"%e5%b0%8f%e7%9c%8b-edm-%e8%a1%8c%e9%8a%b7%e5%a8%81%e5%8a%9b%ef%bc%9f%e4%b8%8d%e9%81%8e%e6%99%82%e7%9a%84%e8%a1%8c%e9%8a%b7%e6%89%8b%e6%b3%95%e9%80%a0%e5%b0%b1%e6%88%90%e5%8a%9f%e7%b8%be%e6%95%88","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%b0%8f%e7%9c%8b-edm-%e8%a1%8c%e9%8a%b7%e5%a8%81%e5%8a%9b%ef%bc%9f%e4%b8%8d%e9%81%8e%e6%99%82%e7%9a%84%e8%a1%8c%e9%8a%b7%e6%89%8b%e6%b3%95%e9%80%a0%e5%b0%b1%e6%88%90%e5%8a%9f%e7%b8%be%e6%95%88\/","title":{"rendered":"\u5c0f\u770b EDM \u884c\u92b7\u5a01\u529b\uff1f\u4e0d\u904e\u6642\u7684\u884c\u92b7\u624b\u6cd5\u9020\u5c31\u6210\u529f\u7e3e\u6548"},"content":{"rendered":"

\"\"<\/h2>\n

EDM \u884c\u92b7\u5c1a\u672a\u201c\u9000\u4f0d\u201d<\/strong><\/h2>\n

\u6642\u81f3\u4eca\u65e5\uff0cEDM \u884c\u92b7\u624b\u6cd5\u5df2\u7d93\u9000\u4f0d\u4e86\u55ce\uff1f\u6642\u4e0b\u793e\u7fa4\u5a92\u9ad4\u52e2\u982d\u6b63\u731b\uff0c\u4e5f\u662f\u5f37\u6709\u529b\u884c\u92b7\u5229\u5668\u3002\u5404\u985e\u793e\u7fa4\u5a92\u9ad4\u76db\u884c\u4e4b\u524d\uff0c\u96fb\u5b50\u90f5\u4ef6\u4f5c\u70ba\u5728\u696d\u52d9\u5f80\u4f86\u3001\u5efa\u7acb\u9867\u5ba2\u95dc\u4fc2\u7684\u91cd\u8981\u6e9d\u901a\u5de5\u5177\uff0c\u5176\u4f5c\u7528\u8207\u884c\u92b7\u5a01\u529b\u4ecd\u7136\u4e0d\u5bb9\u6211\u5011\u5ffd\u8996\uff0cEDM \u884c\u92b7\u65b9\u5f0f\u4e5f\u6703\u9806\u61c9\u6642\u4ee3\u7684\u767c\u5c55\uff0c\u8ffd\u8d95\u6642\u4ee3\u6f6e\u6d41\uff0c\u7e7c\u7e8c\u767c\u63ee\u5de8\u5927\u7684\u884c\u92b7\u512a\u52e2\u3002<\/p>\n

\u4e86\u89e3 EDM \u884c\u92b7<\/h2>\n

\u95dc\u65bc EDM \u884c\u92b7\uff0c\u5f88\u591a\u4eba\u90fd\u7565\u77e5\u4e00\u4e8c\u3002 EDM \u884c\u92b7\u82f1\u6587\u6307\u7684\u662f Electronic Direct Mail\uff0c\u6216\u8005\u662f Email Marketing\uff0c\u4e5f\u5c31\u662f\u6211\u5011\u6240\u8aaa\u7684\u90f5\u4ef6\u6216\u96fb\u5b50\u5831\u884c\u92b7\u3002\u884c\u92b7\u63a8\u5ee3\u4eba\u54e1\u5c07\u90f5\u4ef6\u4f5c\u70ba\u884c\u92b7\u6e20\u9053\u6216\u8005\u884c\u92b7\u5de5\u5177\uff0c\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u50b3\u9054\u884c\u92b7\u7684\u5167\u5bb9\uff0c\u6700\u7d42\u5b8c\u6210\u8f49\u63db\u8a02\u55ae\uff0c\u9054\u6210\u884c\u92b7\u76ee\u7684\u3002<\/p>\n

\u4f7f\u7528 EDM \u884c\u92b7\u7684\u597d\u8655<\/strong><\/h2>\n

\u7e31\u7136 EDM \u70ba\u50b3\u7d71\u7684\u884c\u92b7\u65b9\u5f0f\uff0c\u5b83\u4ecd\u7136\u662f\u503c\u5f97\u6295\u8cc7\u7684\u884c\u92b7\u65b9\u5f0f\uff0c\u5099\u53d7\u884c\u92b7\u4eba\u54e1\u7684\u9752\u775e\uff0c\u5177\u9ad4\u7279\u8272\u5982\u4e0b\uff1a<\/p>\n

1.\u6295\u5165\u6210\u672c\u4f4e\u4e14\u6709\u6548<\/strong><\/p>\n

\u76f8\u8f03\u65bc LINE \u63a8\u64ad\uff0cFB \u7c89\u7d72\u5718\u89f8\u3001\u624b\u6a5f\u7c21\u8a0a\u63a8\u5ee3\u6295\u5165\u7684\u6210\u672c\uff0cEDM \u884c\u92b7\u958b\u767c\u7372\u53d6\u5ba2\u6236\u540d\u55ae\u7684\u6210\u672c\u4e5f\u662f\u6700\u4f4e\u7684\uff0c\u6703\u54e1\u540d\u55ae\u638c\u63e1\u5ea6\u6700\u5927\uff0c\u7dad\u7e6b\u5fe0\u5be6\u5ba2\u6236\u7684\u6295\u5165\u5fc3\u529b\u5c11\uff0c\u6709\u6548\u5ea6\u6bd4\u8f03\u9ad8\uff0c\u80fd\u722d\u53d6\u5230\u6700\u5927\u50f9\u503c\u7684\u9867\u5ba2\u3002\u56e0\u6b64\uff0cEDM \u884c\u92b7\u662f\u8a31\u591a\u4e2d\u5c0f\u578b\u4f01\u696d\u7684\u512a\u5148\u9078\u64c7\uff0c\u5f80\u5f80\u7528\u65bc\u7dad\u7e6b\u7576\u524d\u7684\u8001\u9867\u5ba2\u3002<\/p>\n

2.\u6578\u64da\u53ef\u8b80\u6027\u5f37<\/strong><\/p>\n

\u5bc4\u9001\u51fa\u53bb\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u5982\u4f55\u77e5\u9053\u767c\u9001\u7684\u6210\u6548\u5462\uff1f\u73fe\u5728\u5927\u90e8\u5206\u7684 EDM \u884c\u92b7\u5e73\u53f0\u90fd\u53ef\u4ee5\u8ffd\u8e2a\u4e26\u63d0\u4f9b\u5b8c\u6574\u6578\u64da\u5206\u6790\u5831\u544a\uff0c\u8b6c\u5982\u958b\u555f\u7387\u3001\u9ede\u64ca\u7387\u7b49\u7b49\u3002\u7528\u6236\u6839\u64da\u6578\u64da\u5206\u6790\u5831\u8868\uff0c\u8861\u91cf\u4e00\u6b21\u884c\u92b7\u767c\u9001\u7684\u6548\u679c\uff0c\u91cd\u65b0\u8abf\u6574\uff0c\u512a\u5316\u884c\u52d5\u65b9\u6848\uff0c\u6301\u7e8c\u8ffd\u8e2a\u3002<\/p>\n

3.\u500b\u4eba\u5316\u7684\u5ba2\u5236\u65b9\u5f0f<\/strong><\/p>\n

\u5728\u90f5\u4ef6\u5167\u5bb9\u63d2\u5165\u500b\u4eba\u5316\u7684\u554f\u5019\u8a9e\uff0c\u597d\u6bd4\u900f\u904e\u5c08\u5c6c\u7684\u90f5\u4ef6\u65b9\u5f0f\u8207\u5ba2\u6236\u6e9d\u901a\uff0c\u8207\u5ba2\u6236\u5c55\u958b\u5c0d\u8a71\u4e00\u822c\uff0c\u53e6\u5916\uff0c\u518d\u904b\u7528\u5230\u81ea\u52d5\u5316\u7684\u884c\u92b7\u65b9\u5f0f\u4e2d\uff0c\u4e0d\u50c5\u696d\u52d9\u8207\u92b7\u552e\u5718\u968a\u7684\u5354\u4f5c\u554f\u984c\uff0c\u57f9\u990a\u66f4\u6709\u6548\u76ca\u7684\u5ba2\u6236\u3002<\/p>\n

EDM \u5be6\u969b\u61c9\u7528<\/strong><\/h2>\n

EDM \u884c\u92b7\u5de5\u5177\u9069\u5408\u7528\u591a\u7a2e\u7522\u696d\uff0c\u8af8\u5982\u5916\u8cbf\u9032\u51fa\u53e3\u3001\u96fb\u5b50\u5546\u52d9\u3001\u6559\u80b2\u884c\u696d\u3001\u91d1\u878d\u670d\u52d9\u7b49\u7b49\uff0c\u4f7f\u7528\u7684\u65b9\u5f0f\u4e5f\u56e0\u500b\u4eba\u76ee\u7684\u800c\u6709\u6240\u4e0d\u540c\uff0c\u5e38\u898b\u4f7f\u7528\u958b\u767c\u5ba2\u6236\u4ee5\u53ca\u7dad\u7e6b\u5ba2\u6236\u3002<\/p>\n

\u25cf\u7372\u53d6\u65b0\u7528\u6236\u8cc7\u6599\uff0c\u5f15\u5c0e\u8a3b\u518a
\n\u25cf\u5206\u4eab\u65e5\u5e38\u3001\u7368\u5bb6\u3001\u6700\u65b0\u6d88\u606f
\n\u25cf\u96fb\u5b50\u5546\u52d9\u512a\u60e0\u6d3b\u52d5\u63d0\u5347\u92b7\u91cf
\n\u25cf\u91cd\u5927\u7bc0\u6176\u5047\u65e5\u884c\u92b7\u6d3b\u52d5\u63a8\u5ee3<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\u2605\u2605\u4ee5\u4e0a\u6848\u4f8b\u7d20\u6750\u5747\u4f86\u6e90\u65bc\u54c1\u724c\u661f\u5df4\u514b\u3001LA MER<\/p>\n

5 \u5927\u6b65\u9a5f\u641e\u5b9a EDM \u767c\u9001<\/strong><\/h2>\n

\u5982\u4f55\u958b\u59cb\u90f5\u4ef6\u767c\u9001\u5462\uff1f\u4e00\u822c\u4f86\u8aaa\uff0c\u53ef\u4ee5\u5148\u9078\u64c7\u5e02\u5834\u4e0a\u7684\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\uff0c\u8b6c\u5982 Benchmark Email<\/a> \u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u3002\u90f5\u4ef6\u884c\u92b7\u7684\u64cd\u4f5c\u4e5f\u4e0d\u96e3\uff0c\u5728\u6b64\u6211\u5011\u7e3d\u7d50\u70ba 5 \u500b\u6b65\u9a5f\uff0c\u597d\u6bd4\u4e00\u822c\u5eda\u5e2b\u958b\u767c\u65b0\u83dc\u5f0f\uff0c\u6216\u662f\u75ab\u60c5\u671f\u9593\u5927\u5bb6\u5b85\u5728\u5bb6\u7814\u7a76\u65b0\u83dc\u5f0f\uff0c\u5148\u5c07\u98df\u6750\u3001\u914d\u6599\u5206\u985e\u6e96\u5099\u597d\uff08\u540d\u55ae\u7ba1\u7406\uff09\uff0c\u83dc\u5f0f\u5bd3\u610f\uff08\u90f5\u4ef6\u5305\u88dd\uff09\uff0c\u69cb\u601d\u64fa\u76e4\uff08\u90f5\u4ef6\u8a2d\u8a08\uff09\uff0c\u83dc\u5f0f\u51fa\u7522\uff0c\u54c1\u5690\u5473\u9053\uff08\u767c\u9001\u90f5\u4ef6\uff09\uff0c\u9ede\u8a55\u6216\u6539\u5584\u83dc\u5f0f\u4e0d\u8db3\u7684\u5730\u65b9\uff0c\u4e0b\u6b21\u505a\u51fa\u66f4\u52a0\u7f8e\u5473\u7684\u83dc\u5f0f\uff08\u5206\u6790\u5831\u544a\uff09\u3002<\/p>\n

\"\"<\/p>\n

1.\u540d\u55ae\u7ba1\u7406\uff1a<\/strong>\u78ba\u8a8d\u767c\u9001\u76ee\u6a19\u5c0d\u8c61\uff0c\u53ef\u80fd\u4f60\u7684\u540d\u55ae\u662f\u900f\u904e\u7db2\u7ad9\u8a02\u95b1\u8868\u55ae\u7684\u6703\u54e1\u8a3b\u518a\uff0c\u7dda\u4e0b\u6d3b\u52d5\u3001\u5c55\u6703\u540d\u7247\u4ea4\u63db\u7b49\u7b49\uff0c\u53ea\u8981\u4e0d\u662f\u5f9e\u7db2\u8def\u79df\u8cc3\u8cfc\u8cb7\u7684\u540d\u55ae\uff0c\u8868\u793a\u662f\u5408\u6cd5\u767c\u9001\uff0c\u6574\u7406\u4e0a\u50b3\u4f86\u6e90\uff0c\u6703\u6e1b\u5c11\u6210\u70ba\u5783\u573e\u90f5\u4ef6\u7684\u6a5f\u7387\u3002<\/p>\n

2.\u90f5\u4ef6\u5305\u88dd \uff1a<\/strong>\u4f55\u70ba\u90f5\u4ef6\u5305\u88dd\uff1f\u53ea\u662f\u767c\u9001\u90f5\u4ef6\uff0c\u9084\u9700\u8981\u5305\u88dd\uff1f\u90f5\u4ef6\u5305\u88dd\u5be6\u969b\u6307\u7684\u662f\u5728\u767c\u9001\u90f5\u4ef6\u4e4b\u524d\uff0c\u5c0d\u90f5\u4ef6\u4e3b\u65e8\u3001\u5167\u6587\u9810\u89bd\u3001\u90f5\u4ef6\u5167\u5bb9\u7cbe\u5fc3\u8a2d\u8a08\uff0c\u63d0\u9ad8\u90f5\u4ef6\u7684\u5230\u9054\u7387\uff0c\u958b\u4fe1\u7387\u4ee5\u53ca\u9ede\u64ca\u7387\u3002<\/p>\n

3.\u90f5\u4ef6\u8a2d\u8a08\uff1a<\/strong>\u4e00\u5c01\u597d\u7684\u90f5\u4ef6\u6392\u7248\u53ef\u80fd\u9700\u8981\u5716\u6587\u76f8\u8f14\uff0c\u5716\u6587\u4e26\u8302\uff0c\u7d50\u5408\u52a0\u5165\u8f49\u63db\u5143\u7d20 CTA \u6309\u9215\uff0c\u7cbe\u5fc3\u6392\u7248\u8a2d\u8a08\u3002<\/p>\n

4.\u767c\u9001\u90f5\u4ef6\uff1a<\/strong>\u90f5\u4ef6\u6b63\u5f0f\u767c\u9001\u4e4b\u524d\uff0c\u9700\u8981\u9032\u884c\u6e2c\u8a66\uff0c\u4fdd\u8b49\u6709\u826f\u597d\u7684\u767c\u9001\u6548\u679c\u3002\u9084\u6709\uff0c\u5982\u679c\u662f\u5bc4\u9001\u5916\u8cbf\u4fe1\uff0c\u56e0\u70ba\u6642\u5dee\u7684\u554f\u984c\uff0c\u8a2d\u5b9a\u597d\u90f5\u4ef6\u81ea\u52d5\u5bc4\u9001\u7684\u6642\u9593\u9ede\u3002\u50cf\u662f AB \u6e2c\u8a66\u53ef\u4ee5\u5354\u52a9\u60a8\u627e\u51fa\u6700\u4f73\u7684\u4e3b\u65e8\uff0c\u90f5\u4ef6\u5bc4\u9001\u6642\u9593\u7b49\u3002<\/p>\n

5.\u5206\u6790\u5831\u544a\uff1a<\/strong>\u5982\u4f55\u9032\u884c\u7cbe\u6e96\u884c\u92b7\uff0c\u6301\u7e8c\u8ffd\u8e2a\uff1f\u6c92\u932f\uff0c\u8b93\u6578\u64da\u5206\u6790\u4f86\u544a\u8a34\u4f60\u4e0b\u4e00\u6b65\u7684\u8a08\u5283\u8d70\u5411\uff01\u90f5\u4ef6\u767c\u9001\u4e4b\u5f8c\uff0c\u63d0\u4f9b\u6578\u64da\u5206\u6790\u5831\u544a\uff0c\u958b\u555f\u3001\u9ede\u64ca\u7b49\u6578\u64da\uff0c\u5354\u52a9\u60a8\u5f8c\u7e8c\u540d\u55ae\u5206\u985e\u7ba1\u7406\uff0c\u5f8c\u7e8c\u6301\u7e8c\u5c55\u958b\u7cbe\u6e96\u884c\u92b7\u3002<\/p>\n

\u672a\u4f86 EDM \u884c\u92b7\u8d70\u5411\u8da8\u52e2<\/strong><\/h2>\n

\u8207\u7576\u4e0b\u706b\u7206\u7684\u793e\u7fa4\u5a92\u9ad4\uff0cEDM \u884c\u92b7\u9019\u7a2e\u50b3\u7d71\u7684\u65b9\u5f0f\uff0c\u4e5f\u662f\u8207\u6642\u4ff1\u9032\uff0c\u8fce\u5408\u6642\u4ee3\u7684\u767c\u5c55\u3002\u5728\u672a\u4f86\u7684\u8da8\u52e2\uff0c\u5982\u4f55\u505a\u597d EDM \u884c\u92b7\u5462\uff1f<\/p>\n

1.\u5584\u7528 UGC \u5167\u5bb9<\/strong><\/p>\n

UGC\uff08User-Generated Content\uff09\u5373\u6307\u7684\u7528\u6236\u751f\u6210\u5167\u5bb9\uff0c\u5305\u62ec\u5ba2\u6236\u7684\u8a55\u50f9\u3001\u53c3\u8207\u7684\u7968\u9078\u7d50\u679c\u3001\u5716\u7247\u7b49\u7b49\u3002\u8a62\u554f\u4e26\u8207\u5ba2\u6236\u5408\u4f5c\uff0c\u5c07 UGC \u5167\u5bb9\u52a0\u5165\u5230\u96fb\u5b50\u90f5\u4ef6\u4e2d\uff0c\u5f9e\u800c\u589e\u52a0\u5ba2\u6236\u7684\u4fe1\u4efb\u611f\uff0c\u751a\u81f3\u900f\u96fb\u5b50\u90f5\u4ef6\u7684\u65b9\u5f0f\u66f4\u591a\u5e36\u52d5\u540c\u6a23\u7684 UGC \u5167\u5bb9\u3002<\/p>\n

2.\u81ea\u52d5\u5316\u90f5\u4ef6\u65b9\u5f0f<\/strong><\/p>\n

\u5982\u4f55\u6e1b\u5c11\u91cd\u8907\u7684\u90f5\u4ef6\u767c\u9001\u7684\u5de5\u4f5c\uff0c\u63d0\u9ad8\u5de5\u4f5c\u7684\u6548\u7387\uff0c\u4e26\u7cbe\u6e96\u767c\u9001\u5b9a\u4f4d\u7d66\u8cb7\u5bb6\u5ba2\u6236\uff1f\u81ea\u52d5\u5316\u884c\u92b7\u65b9\u5f0f\u53ef\u4ee5\u89e3\u6c7a\u6b64\u554f\u984c\uff01\u7121\u8ad6\u662f\u958b\u767c\u6f5b\u5728\u7684\u5ba2\u6236\u3001\u57f9\u990a\u5ba2\u6236\u6210\u70ba\u65b0\u8cb7\u5bb6\u3001\u633d\u56de\u6d41\u5931\u5ba2\u6236\u3001\u8ffd\u8e2a\u92b7\u552e\u5de5\u4f5c\u6210\u679c\u7b49\uff0c\u7e2e\u77ed\u92b7\u552e\u5faa\u74b0\u7684\u6642\u9593\uff0c\u751a\u81f3\u7d50\u5408\u500b\u4eba\u5316\u65b9\u5f0f\uff0c\u81ea\u52d5\u5316\u7684\u529f\u80fd\u66f4\u52a0\u5f37\u5927\u3002<\/p>\n

3.\u7b26\u5408\u6cd5\u5f8b\u898f\u5b9a\u7684\u90f5\u4ef6<\/strong><\/p>\n

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4.\u90f5\u4ef6\u66f4\u5177\u4e92\u52d5\u6027<\/strong><\/p>\n

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\u9069\u6642\u800c\u8b8a<\/strong><\/h2>\n

\u884c\u92b7\u65b9\u5f0f\u5404\u5f0f\u5404\u6a23\uff0c\u50cf LINE\uff0c\u5fae\u4fe1\u7b49\u65b0\u578b\u5de5\u5177\u9738\u5c4f\u6211\u5011\u7684\u7d42\u7aef\uff0cEDM \u884c\u92b7\u4f9d\u820a\u5728\u773e\u591a\u884c\u92b7\u5de5\u5177\u6d77\u4e2d\u4f54\u64da\u4e00\u5e2d\u91cd\u8981\u5730\u4f4d\u3002\u884c\u92b7\u4eba\u54e1\u8981\u9069\u6642\u800c\u8b8a\uff0c\u5b78\u6703\u8fa8\u8b58\u5404\u985e\u884c\u92b7\u5de5\u5177\u7279\u8272\u8207\u7279\u6027\uff0c\u9078\u64c7\u54ea\u4e00\u7a2e\u9019\u4e5f\u662f\u6975\u5177\u6311\u6230\u6027\u7684\u5de5\u4f5c\uff0c\u624d\u80fd\u6700\u7d42\u5354\u52a9\u4f60\u7c89\u788e\u6700\u7d42\u76ee\u6a19\uff0c\u8b93\u884c\u92b7\u6210\u6548\u66f4\u4e0a\u4e00\u5c64\u6a13\u3002<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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