{"id":23278,"date":"2021-05-05T07:02:18","date_gmt":"2021-05-05T07:02:18","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=23278"},"modified":"2023-07-03T02:27:36","modified_gmt":"2023-07-03T02:27:36","slug":"7%e5%a4%a7%e7%ad%96%e7%95%a5%e6%94%bb%e4%bd%94gmail%e7%86%b1%e9%96%80%e7%b2%be%e9%81%b8%e9%83%b5%e4%bb%b6","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/7%e5%a4%a7%e7%ad%96%e7%95%a5%e6%94%bb%e4%bd%94gmail%e7%86%b1%e9%96%80%e7%b2%be%e9%81%b8%e9%83%b5%e4%bb%b6\/","title":{"rendered":"7\u5927\u7b56\u7565\u653b\u4f54Gmail\u71b1\u9580\u7cbe\u9078\u90f5\u4ef6"},"content":{"rendered":"<p>\u300c\u4fc3\u92b7\u5167\u5bb9\u300d<\/p>\n<p><span style=\"font-weight: 400\">\u81ea\u5f9e Google \u767c\u5e03 Gmail \u7684\u5206\u9801\u6a19\u7c64\u529f\u80fd\u958b\u59cb\uff0c\u884c\u92b7\u4eba\u54e1\u4f7f\u7528\u90f5\u4ef6\u884c\u92b7\u7684\u65b9\u5f0f\u5c31\u6b64\u6539\u8b8a\u3002\u591a\u6578<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/can-create-successful-promotional-emails\/\"><span style=\"font-weight: 400\">\u4fc3\u92b7\u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\u4e0d\u518d\u6536\u9032\u5175\u5bb6\u5fc5\u722d\u4e4b\u5730\u7684\u300c\u4e3b\u8981\u6536\u4ef6\u5323\u300d\uff0c\u53cd\u5012\u88ab\u4e1f\u9032\u300c\u4fc3\u92b7\u5167\u5bb9\u300d\u5206\u9801\uff0c\u6210\u70ba<a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-deliverability\/whats-read-rate-emails-gmails-promotions-tab\/\">Gmail\u4fc3\u92b7\u5167\u5bb9\u90f5\u4ef6<\/a>\uff0c\u8a72\u5206\u9801<\/span><span style=\"font-weight: 400\">\u53ea\u670919.2\uff05\u7684\u90f5\u4ef6\u88ab\u958b\u555f\u95b1\u8b80<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4fc3\u92b7\u90f5\u4ef6\u91cd\u65b0\u9032\u5230\u300c\u4e3b\u8981\u6536\u4ef6\u5323\u300d\u7684\u6700\u4f73\u6a5f\u6703\u4fbf\u662f\u8981\u6c42\u8a02\u95b1\u7528\u6236<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-move-your-emails-from-gmails-promotions-tab-to-primary\/\"><span style=\"font-weight: 400\">\u624b\u52d5\u8a2d\u5b9a<\/span><\/a><span style=\"font-weight: 400\">\u60a8\u7684\u7db2\u57df\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f46\u662f\uff0c\u90a3\u4e9b\u5c0d\u60a8\u51b7\u6de1\u3001\u7f6e\u4e4b\u4e0d\u7406\u7684\u6f5b\u5728\u5ba2\u6236\u5462\uff1f\u60a8\u7684\u90f5\u4ef6\u53ef\u80fd<\/span><span style=\"font-weight: 400\">\u6700\u7d42\u88ab\u6b78\u985e\u81f3\u5ba2\u6236\u7684\u300c\u4fc3\u92b7\u5167\u5bb9\u300d\u5206\u9801<\/span><span style=\"font-weight: 400\">\uff0c\u7a76\u7adf\u8a72\u5982\u4f55\u5f9e\u90a3\u580619.2\uff05\u4fc3\u92b7\u90f5\u4ef6\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u589e\u52a0<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e6%a0%bc%e5%b1%80%e6%94%be%e5%a4%a7%ef%bc%81%e5%85%a8%e6%96%b9%e4%bd%8d%e5%84%aa%e5%8c%96%e9%83%b5%e4%bb%b6%e6%8f%90%e5%8d%87%e9%96%8b%e5%95%9f%e7%8e%87\/\">Gmail\u4fc3\u92b7\u5167\u5bb9\u90f5\u4ef6\u958b\u555f\u7387<\/a>\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7b54\u6848\u5728\u65bc\u9396\u5b9a\u300c\u4fc3\u92b7\u5167\u5bb9\u300d\u7684\u300c\u71b1\u9580\u7cbe\u9078\u300d\u5340\u584a\uff0c\u8b93\u60a8\u7684Gmail\u71b1\u9580\u7cbe\u9078\u90f5\u4ef6\u8e8d\u5347\u5230\u6536\u4ef6\u5323\u6700\u4e0a\u65b9\u7684\u4f4d\u7f6e\u3002\u5efa\u7acb Gmail \u5ee3\u544a\u4e5f\u53ef\u9054\u5230\u9019\u500b\u6548\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u767c\u9001 Gmail \u5ee3\u544a\u7684\u539f\u56e0\u6578\u4e0d\u52dd\u6578\uff0c\u4e3b\u56e0\u5c31\u5728\u5373\u4f7f\u9084\u4e0d\u77e5\u9053\u6f5b\u5728\u5ba2\u6236\u7684\u96fb\u5b50\u4fe1\u7bb1\uff0c\u60a8\u9084\u662f\u53ef\u4ee5\u5c07 Gmail \u5ee3\u544a\u767c\u9001\u7d66\u4ed6\u5011\u3002\u53e6\u5916\uff0cGmail \u5ee3\u544a\u4e5f\u80fd\u505a\u5230\u5176\u4ed6\u96fb\u5b50\u90f5\u4ef6\u7684\u529f\u80fd\uff0c\u548c\u6536\u4ef6\u4eba\u9032\u884c\u4e92\u52d5\uff1a\u6536\u4ef6\u4eba\u53ef\u81ea\u884c\u4fdd\u7559\u60a8\u7684 Gmail \u5ee3\u544a\uff0c\u7136\u5f8c\u8f49\u767c\u7d66\u670b\u53cb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60f3\u8981\u7372\u5f97<\/span><a href=\"https:\/\/ignitevisibility.com\/gmail-ads-7-tips-improve-results\/\"><span style=\"font-weight: 400\">\u4e0a\u8ff0\u597d\u8655<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u60a8\u7684Gmail\u5ee3\u544a\u5f97\u8981\u505a\u7684\u76e1\u5584\u76e1\u7f8e\u3002\u672c\u6587\u5c07\u4ecb\u7d39\u4e00\u4e9b\u7b56\u7565\u52a9\u60a8\u555f\u52d5\u7cbe\u6e96\u7684 Gmail \u5ee3\u544a\uff0c\u653b\u4f54Gmail\u71b1\u9580\u7cbe\u9078\u90f5\u4ef6\uff0c\u8b93\u6536\u4ef6\u4eba\u5c0d\u60a8\u7684<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a9%a6%e8%a9%a6%e9%80%995%e7%a8%ae%e6%96%b9%e6%b3%95%ef%bc%81%e7%88%ad%e5%8f%96%e8%ae%93%e4%bd%a0%e7%9a%84%e9%83%b5%e4%bb%b6%e8%90%bd%e5%85%a5gmail%e4%b8%bb%e8%a6%81%e6%a8%99%e7%b1%a4\/\">Gmail\u4fc3\u92b7\u5167\u5bb9EDM<\/a>\u5927\u52a0\u8b9a\u8cde\u3002<br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23282 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/05\/Gmails-Promotion-Tab-Main-Image.png\" alt=\"Gmail\u71b1\u9580\u7cbe\u9078\u90f5\u4ef6\" width=\"622\" height=\"625\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/05\/Gmails-Promotion-Tab-Main-Image.png 622w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/05\/Gmails-Promotion-Tab-Main-Image-300x300.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/05\/Gmails-Promotion-Tab-Main-Image-150x150.png 150w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/05\/Gmails-Promotion-Tab-Main-Image-60x60.png 60w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/p>\n<h2><b>Gmail\u71b1\u9580\u7cbe\u9078\u90f5\u4ef6\u986f\u793a\u7b56\u7565<\/b><\/h2>\n<p><b>1. \u5c07\u60a8\u7684 Gmail \u5ee3\u544a\u8996\u70ba\u8457\u9678\u9801<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u5f9e\u57fa\u672c\u529f\u8457\u624b\uff1a<\/span><i><span style=\"font-weight: 400\">\u53bb\u856a\u5b58\u83c1\u00a0 <\/span><\/i><span style=\"font-weight: 400\">Gmail \u5ee3\u544a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u80fd\u5920\u4e3b\u52d5\u4e00\u9ede\u5f15\u5c0e\u6f5b\u5728\u5ba2\u6236\u9054\u5230\u60a8\u7684\u76ee\u7684\u807d\u8d77\u4f86\u5f88\u68d2\uff0c\u4f46 Google \u4e26\u6c92\u6709\u63d0\u4f9b\u592a\u591a\u63ee\u7051\u7a7a\u9593\uff0c\u5c24\u5176\u662f<\/span><span style=\"font-weight: 400\">\u300c\u6536\u5408\u5f0f\u5ee3\u544a\u300d\u88e1\u7684\u6587\u5b57<\/span><span style=\"font-weight: 400\">\uff0c\u5b83\u7684\u4e3b\u65e8\u53ea\u5141\u8a31 20 \u500b\u5b57\u5143\uff0c\u5167\u6587\u4e5f\u53ea\u80fd\u653e\u4e0a 90 \u500b\u5b57\u5143\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-subject-line-tips-that-truly-work\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u4e3b\u65e8<\/span><\/a><span style=\"font-weight: 400\">\u52d9\u5fc5\u5b57\u53e5\u659f\u914c\uff0c\u5beb\u5dee\u4e86\u4e0d\u50c5\u53ef\u80fd\u906d\u6f5b\u5728\u5ba2\u6236\u5ffd\u7565\uff0c\u751a\u81f3\u906d\u5230\u88ab\u8209\u5831\u7684\u98a8\u96aa\u3002\u907f\u514d\u4f7f\u7528\u5177\u6709\u98a8\u96aa\u6216\u639b\u7f8a\u982d\u8ce3\u72d7\u8089\u7684\u6587\u5b57\uff0c\u4e0d\u7136\u60a8\u7684\u5ee3\u544a\u6050\u906d Google \u8aa4\u5224\u70ba<\/span><a href=\"https:\/\/privacyaustralia.net\/how-to-avoid-phishing\/\"><span style=\"font-weight: 400\">\u7db2\u8def\u91e3\u9b5a<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u5c07 Gmail \u5ee3\u544a\u8996\u70ba<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%9a%86%e9%87%8d%e6%8e%a8%e5%87%ba%ef%bc%9abenchmark-email-%e8%91%97%e9%99%b8%e9%a0%81landing-page\/\"><span style=\"font-weight: 400\">\u8457\u9678\u9801<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u8a2d\u8a08\u5438\u775b\u7684\u8996\u89ba\u6548\u679c\uff0c\u5f15\u5c0e\u7528\u6236\u9ede\u64ca\u884c\u70ba\u53ec\u559a(CTA)\u6309\u9215\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e00\u500b\u597d\u7684\u8457\u9678\u9801\u4e00\u5b9a\u6709\u5438\u5f15\u773c\u7403\u7684CTA\u6309\u9215\u4ee5\u53ca\u9069\u5408\u884c\u52d5\u88dd\u7f6e\u700f\u89bd\uff0c\u88e1\u9762\u4e0d\u8981\u653e\u4e0a\u904e\u591a\u7684\u591a\u5a92\u9ad4\u5167\u5bb9\uff0c\u9019\u6a23\u6703\u62d6\u7d2f\u7db2\u9801\u4e0b\u8f09\u6642\u9593\u3002\u8457\u9678\u9801\u4e0d\u8981\u653e\u592a\u591a\u9023\u7d50\u6216\u6b04\u4f4d\uff0c\u56e0\u70ba\u9019\u6703\u5206\u6563\u6f5b\u5728\u5ba2\u6236\u7684\u6ce8\u610f\u529b\u3002\u5b83\u61c9\u8a72<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-landing-pages-a-guide\/\"><span style=\"font-weight: 400\">\u51f8\u986f\u60a8\u63d0\u4f9b\u7684\u597d\u8655<\/span><\/a><span style=\"font-weight: 400\">\u548c\u50f9\u503c\u3002<\/span><\/p>\n<p><b>2. \u5584\u7528\u60a8\u7684 EDM \u884c\u92b7\u6578\u64da<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u9996\u5148\uff0c\u5c07\u60a8\u7684 Gmail \u5ee3\u544a\u8996\u70ba\u8457\u9678\u9801\u3002\u63a5\u4e0b\u4f86\u5247\u662f\u9075\u5faa\u5148\u524d\u6210\u529f\u7684\u7b56\u7565\u4f86\u512a\u5316\u9019\u4e9b\u5ee3\u544a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u82e5\u60a8\u6b63\u5728\u8003\u616e\u63a1\u7528\uff08\u6216\u6b63\u5728\u4f7f\u7528\uff09Gmail \u5ee3\u544a\uff0c\u60a8\u53ef\u80fd\u5df2\u6709\u4e00\u4e9b EDM \u884c\u92b7\u7684\u7d93\u9a57\u3002\u505a\u904e\u7684 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/manage-email-campaigns\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u7d2f\u7a4d\u5927\u91cf\u73cd\u8cb4\u6578\u64da\uff0c\u60a8\u53ef\u904b\u7528<\/span><a href=\"https:\/\/kb.benchmarkemail.com\/can-i-add-google-analytics-tracking-to-my-email-campaigns\/\"><span style=\"font-weight: 400\">\u9019\u4e9b\u6578\u64da\u5f37\u5316 Gmail \u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u91cd\u65b0\u700f\u89bd\u60a8\u7684 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-email-marketing-metrics-watch-depending-goals\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u6307\u6a19<\/span><\/a><span style=\"font-weight: 400\">\u3002\u54ea\u4e9b\u90f5\u4ef6\u7684\u958b\u555f\u7387\u6700\u9ad8\uff1f\u958b\u555f\u7387\u9ad8\u7684\u56e0\u7d20\u6709\u54ea\u4e9b\uff1f\u662f\u4e3b\u65e8\u53e5\u5beb\u5f97\u597d\u55ce\uff1f\u6216\u662f CTA \u6309\u9215\u7684\u8a2d\u8a08\u5438\u775b\u5462\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5f9e\u524d\u594f\u6548\u7684\u884c\u92b7\u7b56\u7565\uff0c\u62ff\u4f86\u61c9\u7528\u65bc\u4ed8\u8cbb\u5ee3\u544a\uff0c\u53ef\u80fd\u66f4\u70ba\u6709\u6548\uff0c\u56e0\u70ba Gmail \u5ee3\u544a\u770b\u8d77\u4f86\u5c31\u50cf EDM \u884c\u92b7\u5ee3\u544a\uff0c\u904b\u4f5c\u65b9\u5f0f\u5982\u51fa\u4e00\u8f4d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u4e5f\u60f3\u4e86\u89e3\u904e\u5f80\u54ea\u4e9b\u76ee\u6a19\u5ba2\u7fa4\u5e36\u4f86\u6700\u9ad8\u7684\u958b\u555f\u7387\uff0c\u751a\u81f3\u900f\u904e\u4fc3\u92b7\u90f5\u4ef6\u8f49\u70ba\u4ed8\u8cbb\u5ba2\u6236\u3002\u7576\u60a8\u9700\u8981\u70ba Gmail \u5ee3\u544a\u9078\u64c7\u5ba2\u7fa4\u4ee5\u53ca\u5730\u7406\u4f4d\u8cc7\u8a0a\u6642\uff0c\u9019\u4e9b\u8a73\u7d30\u8a0a\u606f\u6703\u975e\u5e38\u6709\u7528\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9396\u5b9a\u6709\u8cb7\u55ae\u4e14\u7b26\u5408\u9867\u5ba2\u6a21\u578b\uff08\u6216\u9867\u5ba2\u4eba\u7269\u8a8c\uff09\u7684\u6f5b\u5728\u5ba2\u6236\u3002<\/span><\/p>\n<p><b>3. \u76e3\u8996\u7af6\u722d\u5c0d\u624b<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u9396\u5b9a\u54ea\u4e9b\u95dc\u9375\u5b57\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u91dd\u5c0d Gmail \u5ee3\u544a\uff0c\u60a8\u61c9\u540c\u6642\u5b9a\u4f4d\u60a8\u7684\u5c08\u5c6c<\/span><a href=\"https:\/\/www.hatchbuck.com\/blog\/keyword-research\/\"><span style=\"font-weight: 400\">\u54c1\u724c\u95dc\u9375\u5b57<\/span><\/a><span style=\"font-weight: 400\">\u4ee5\u53ca\u7af6\u722d\u5c0d\u624b\u4f7f\u7528\u7684\u54c1\u724c\u95dc\u9375\u5b57\u3002\u5982\u6b64\u4e00\u4f86\u5c31\u6709\u6a5f\u6703\u6f5b\u5165\u5c0d\u624b\u5ba2\u6236\u7684\u6536\u4ef6\u5323\uff0c\u8b93\u4ed6\u5011\u77e5\u9053\u60a8\u7684\u5b58\u5728\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5145\u5206\u5229\u7528 Gmail \u5ee3\u544a\u7684\u57df\u540d\u5b9a\u4f4d\u529f\u80fd\uff0c<\/span><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/gmail-ads\/\"><span style=\"font-weight: 400\">\u9396\u5b9a\u8207\u60a8\u76f8\u95dc\u7684\u8f14\u52a9\u57df\u540d<\/span><\/a><span style=\"font-weight: 400\">\u3002Google \u7684\u5b9a\u4f4d\u529f\u80fd<\/span><span style=\"font-weight: 400\">\u53ef\u80fd\u8b93\u60a8\u7684\u5ee3\u544a\u6210\u529f\u843d\u5165\u6f5b\u5728\u5ba2\u6236\u6536\u4ef6\u5323\u4e2d\uff0c\u56e0\u70ba\u4ed6\u5011\u66fe\u7d93\u6536\u5230\u4f86\u81ea\u9019\u4e9b\u57df\u540d\u7684\u975e\u5783\u573e\u90f5\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u82e5\u60a8\u63a1\u53d6\u4e0a\u8ff0\u7b56\u7565\uff0c\u8acb\u78ba\u4fdd\u60a8\u7684\u5ee3\u544a\u6587\u6848\u53ef\u4ee5\u8aaa\u670d\u6f5b\u5728\u5ba2\u6236\u70ba\u4f55\u8981\u9078\u64c7\u60a8\u7684\u54c1\u724c\u3002\u60a8\u53ef\u5728\u5c55\u958b\u5f0f\u5ee3\u544a<\/span><a href=\"https:\/\/searchengineland.com\/a-quick-and-dirty-guide-to-winning-with-gmail-ads-310461\"><span style=\"font-weight: 400\">\u63d0\u4f9b\u6298\u6263<\/span><\/a><span style=\"font-weight: 400\">\u6216\u7a81\u986f\u7368\u7279\u8ce3\u9ede\u3002<\/span><\/p>\n<p><b>4. \u4f7f\u7528\u300c\u9396\u5b9a\u95dc\u9375\u5b57\u300d\u53d6\u4ee3\u300c\u518d\u884c\u92b7\u300d<\/b><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/1-2-3-strategy-boost-sales-using-lead-magnets-remarketing\/\"><span style=\"font-weight: 400\">\u518d\u884c\u92b7\u5c0d\u65bc Gmail \u5ee3\u544a\u76f8\u7576\u68d8\u624b<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u56e0\u70ba\u7528\u6236\u96b1\u79c1\u6b0a\u4f7f\u60a8\u7121\u6cd5\u91dd\u5c0d\u90a3\u4e9b\u8207\u60a8\u7684\u54c1\u724c\u4e92\u52d5\u904e\u7684\u7528\u6236\u518d\u6b21\u884c\u92b7\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f46\u662f\uff0c\u60a8\u4ecd\u7136\u53ef\u4ee5\u900f\u904e<\/span><a href=\"https:\/\/blog.markgrowth.com\/how-to-measure-and-optimize-gmail-ads-performance-7705642f1ec9\"><span style=\"font-weight: 400\">\u54c1\u724c\u95dc\u9375\u5b57<\/span><\/a><span style=\"font-weight: 400\">\u4ee5\u53ca\u60a8\u7684\u57df\u540d\u7576\u4f5c\u95dc\u9375\u5b57\u91cd\u65b0\u91dd\u5c0d\u9019\u4e9b\u5ba2\u7fa4\u518d\u884c\u92b7\uff0c\u6700\u7d42\u9032\u5165\u4ed6\u5011\u7684\u6536\u4ef6\u5323\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u5e0c\u671b\u90f5\u4ef6\u6700\u7d42\u9032\u5165\u4ed6\u5011\u7684\u6536\u4ef6\u5323\uff0c\u56e0\u70ba\u4ed6\u5011\u4e4b\u524d\u5df2\u807d\u805e\u60a8\u7684\u54c1\u724c\uff0c\u5f88\u6709\u53ef\u80fd\u6703\u9ede\u64ca\u60a8\u7684\u5ee3\u544a\u3002\u7576\u4ed6\u5011\u6e96\u5099\u597d\u518d\u6b21\u8207\u60a8\u7684\u54c1\u724c\u4e92\u52d5\u6642\uff0c\u9019\u6b21\u53ef\u80fd\u662f\u64c4\u7372\u4ed6\u5011\u7684\u66f4\u597d\u6642\u6a5f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8a2d\u5b9a\u76ee\u6a19\u5ee3\u544a\u6642\uff0c\u8acb\u4f9d\u64da\u5ee3\u544a\u9810\u7b97\u8a2d\u5b9a\u81ea\u52d5\u5316\u6d41\u7a0b\u3002\u82e5\u662f\u9810\u7b97\u8f03\u4f4e\uff0c\u8acb<\/span><a href=\"https:\/\/www.disruptiveadvertising.com\/adwords\/gmail-ads\/\"><span style=\"font-weight: 400\">\u624b\u52d5\u5b9a\u4f4d\u6216\u4fdd\u5b88\u76ee\u6a19<\/span><\/a><span style=\"font-weight: 400\">\u4ee5\u81ea\u884c\u8a2d\u5b9a\u53c3\u6578\u3002\u82e5\u60a8\u7684\u9810\u7b97\u5145\u88d5\u4e26\u5e0c\u671b\u958b\u62d3\u5e02\u5834\uff0c\u8acb\u8a2d\u5b9a\u7a4d\u6975\u81ea\u52d5\u5316\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9664\u4e86\u660e\u78ba\u9396\u5b9a\u95dc\u9375\u5b57\uff0c\u4e5f\u53ef\u6392\u9664\u95dc\u9375\u5b57\u3001\u7db2\u7ad9\u985e\u5225\u3001\u4e3b\u984c\u3002<\/span><\/p>\n<p><b>5. \u5ee3\u544a\u683c\u5f0f\u591a\u6a23\u5316<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u5343\u842c\u4e0d\u53ef\u505c\u7559\u5728\u540c\u4e00\u500b Gmail \u5ee3\u544a\u3002\u85c9\u7531\u6e2c\u8a66\u4e0d\u540c\u7684\u5ee3\u544a\uff0c\u512a\u5316\u60a8\u7684\u96fb\u5b50\u5831\u3002\u60a8\u53ef\u8a2d\u5b9a\u4e0d\u540c\u7684\u5ee3\u544a\u5728 Google \u5ee3\u544a\u4e0a\u8f2a\u64ad\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google \u63d0\u4f9b\u56db\u7a2e\u6a21\u677f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gmail \u5716\u7247\uff1a\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u9ede\u64ca\u67d0\u5f35\u5716\u7247\uff0c\u5c07\u5176\u8f49\u5230\u60a8\u7684\u767b\u9678\u9801<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u55ae\u4e00\u7522\u54c1\uff1a\u5e36\u6709\u8aaa\u660e\u548c CTA \u6309\u9215\u7684\u5716\u7247<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u591a\u7a2e\u7522\u54c1\uff1a\u8f2a\u64ad\u5c55\u793a\u4e0d\u540c\u7522\u54c1<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u81ea\u5b9a\u7fa9 HTML<\/span><span style=\"font-weight: 400\"> \u2013\u4e0a\u50b3<\/span><span style=\"font-weight: 400\">\u81ea\u5b9a\u7fa9\u7de8\u78bc<\/span><span style=\"font-weight: 400\">\u5ee3\u544a<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u82e5\u53d7\u9650\u65bc Gmail \u7684\u9810\u8a2d\u7248\u578b\uff0c<\/span><a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/register\"><span style=\"font-weight: 400\">\u8acb\u8a3b\u518aBenchmark Email<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u5b83\u662f EDM \u884c\u92b7\u5de5\u5177\uff0c\u5177\u6709\u5f37\u5927\u7684\u7de8\u8f2f\u5668\uff0c\u80fd\u5920\u8f15\u9b06\u88fd\u4f5c\u51fa<a href=\"https:\/\/www.benchmarkemail.com\/tw\/features\/email-builder\/\">Gmail\u4fc3\u92b7\u5167\u5bb9EDM<\/a>\uff0c\u5354\u52a9\u60a8\u88fd\u4f5c\u812b\u7a4e\u800c\u51fa\u7684\u96fb\u5b50\u90f5\u4ef6\u5ee3\u544a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9664\u4e86<\/span><span style=\"font-weight: 400\">\u81ea\u5b9a\u7fa9 HTML <\/span><span style=\"font-weight: 400\">\u529f\u80fd\uff0c\u9084\u53ef\u4ee5\u4f7f\u7528\u5ee3\u544a<\/span><span style=\"font-weight: 400\">\u64f4\u5145\u529f\u80fd<\/span><span style=\"font-weight: 400\">\u3002\u4f8b\u5982\u5efa\u7acb\u4e00\u7a2e\u5ee3\u544a\uff0c<\/span><a href=\"https:\/\/www.searchenginejournal.com\/gmail-sponsored-promotions-5-tactics-to-boost-performance\/201474\/\"><span style=\"font-weight: 400\">\u6536\u4ef6\u4eba\u53ef\u76f4\u63a5\u5f9e\u5ee3\u544a\u81f4\u96fb\u7d66\u60a8<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u7121\u9700\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8ffd\u6c42\u5ee3\u544a\u683c\u5f0f\u591a\u6a23\u5316\u540c\u6642\uff0c\u5225\u5fd8\u4e86\u5167\u5bb9\u4e5f\u8981\u591a\u6a23\u5316\uff0c\u4ee5\u884c\u92b7\u7ba1\u9053\u7684\u4e0d\u540c\u968e\u6bb5\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u6ce8\u610f<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7300283?hl=en\"><span style=\"font-weight: 400\">\u60a8\u60f3\u8ffd\u8e64\u7684\u6307\u6a19<\/span><\/a><span style=\"font-weight: 400\">\u90fd\u6709\u59a5\u5584\u88ab\u8ffd\u8e64\uff0c\u7559\u610f\u300cGmail \u9ede\u9032\u7db2\u7ad9\u300d\u6307\u6a19\uff0c\u8a72\u6307\u6a19\u8861\u91cf\u6253\u958b Gmail \u5ee3\u544a\u6642\uff0c\u5167\u542b\u9023\u7d50\u7684\u9ede\u64ca\u6b21\u6578\u3002<\/span><\/p>\n<p><b>6. \u5305\u542b\u8996\u89ba\u5143\u7d20<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u65e2\u7136\u4fc3\u92b7\u90f5\u4ef6\u53ef\u4ee5\u4fdd\u5b58\u3001\u8f49\u767c\uff0c\u8acb\u78ba\u4fdd\u76ee\u6a19\u5ba2\u7fa4\u9858\u610f\u4fdd\u5b58\u3001\u8f49\u767c\u60a8\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/emails-going-promotions-tab\/\">Gmail\u4fc3\u92b7\u5167\u5bb9\u90f5\u4ef6<\/a>\u3002\u5f48\u8df3\u5f0f\u90f5\u4ef6\u5373\u53ef\u8fa6\u5f97\u5230\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gmail \u5ee3\u544a\u652f\u63f4\u5716\u7247\u529f\u80fd\uff0c\u4e00\u5f35<\/span><a href=\"https:\/\/www.business.com\/articles\/keep-emails-out-of-gmails-promotions-tab\/\"><span style=\"font-weight: 400\">\u9ad8\u756b\u8cea\u5716\u7247<\/span><\/a><span style=\"font-weight: 400\">\u6bd4\u8d77\u4e00\u5806\u4f4e\u756b\u8cea\u5716\u7247\u4e0d\u65b7\u8f2a\u64ad\uff0c\u66f4\u53ef\u4ee5\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u7684\u8208\u8da3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u4f7f\u7528\u5b57\u9ad4\u6392\u7248\u7a81\u986f\u54c1\u724c\u50f9\u503c\uff0c\u4e0d\u5fc5\u4f7f\u7528\u904e\u591a\u6587\u5b57\u3002\u7528\u5b57\u5c11\u986f\u5f97\u76f4\u63a5\uff0c\u6f5b\u5728\u5ba2\u6236\u66f4\u6709\u53ef\u80fd\u88ab\u8aaa\u670d\u63a1\u53d6\u884c\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5584\u7528<\/span><span style=\"font-weight: 400\">\u81ea\u5b9a\u7fa9 HTML \u7248\u578b<\/span><span style=\"font-weight: 400\">\uff0c\u4e26\u88fd\u4f5c\u5e36\u6709\u5f71\u7247\u7684\u5ee3\u544a\u3002\u8acb\u540c\u6642\u91dd\u5c0d\u684c\u6a5f\u8207\u884c\u52d5\u88dd\u7f6e\u9032\u884c\u6e2c\u8a66\uff0c\u78ba\u4fdd\u8a0a\u606f\u6c92\u6709\u88ab\u64cb\u4f4f\u6216\u4e0d\u65b9\u4fbf\u95b1\u8b80\u3001\u67e5\u770b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u53e6\u4e00\u500b\u60a8\u53ef\u4ee5\u8003\u616e\u4f7f\u7528\u7684\u5c31\u662f\u300c\u8868\u60c5\u7b26\u865f\u300d\u3002\u4e3b\u65e8\u53e5\u52a0\u4e0a\u8868\u60c5\u7b26\u865f\u7684\u90f5\u4ef6\uff0c\u5176\u958b\u4fe1\u7387\u63d0\u9ad8 <\/span><a href=\"https:\/\/www.disruptiveadvertising.com\/adwords\/gmail-ads\/\"><span style=\"font-weight: 400\">254\uff05<\/span><\/a><span style=\"font-weight: 400\">\u3002\u7576\u7136\uff0c\u9019\u4e9b\u8868\u60c5\u7b26\u865f\u9700\u8207\u60a8\u7684\u90f5\u4ef6\u76f8\u95dc\uff0c\u4e26\u9069\u5408\u60a8\u7684\u884c\u696d\u3002<\/span><\/p>\n<p><b>7. \u7a81\u986f\u60a8\u7684\u54c1\u724c\u500b\u6027<\/b><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/importance-strong-brand-email-marketing-campaigns\/\"><span style=\"font-weight: 400\">\u60a8\u7684\u54c1\u724c<\/span><\/a><span style=\"font-weight: 400\">\u4e0d\u50c5\u4ee3\u8868\u54c1\u724c\u7684\u5916\u89c0\uff0c\u4e5f\u662f\u60a8\u8207\u5ba2\u6236\u53ca\u6f5b\u5728\u5ba2\u6236\u4ea4\u6d41\u7684\u65b9\u5f0f\u3002\u5f9e\u8996\u89ba\u6548\u679c\u5230\u6587\u6848\u63aa\u8fad\uff0c\u90fd\u6703\u5f71\u97ff\u5ee3\u544a\u80fd\u5426\u6210\u529f\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u52ff\u5f37\u8feb\u63a8\u92b7\uff0c\u5ee3\u544a\u6587\u6848\u76e1\u91cf\u300c<\/span><a href=\"https:\/\/klientboost.com\/ppc\/gmail-sponsored-promotions\/\"><span style=\"font-weight: 400\">\u964d\u4f4e\u5a01\u8105<\/span><\/a><span style=\"font-weight: 400\">\u300d\uff0c\u4e0d\u8981\u8b93\u95b1\u8b80\u5ee3\u544a\u7684\u5ba2\u7fa4\u6df1\u611f\u5a01\u8105\u3002\u4e0d\u8981\u53e8\u5538\u300c\u7acb\u5373\u8cfc\u8cb7\u300d\uff0c\u53cd\u800c\u8981\u8acb\u4ed6\u5011\u300c\u591a\u591a\u700f\u89bd\u300d\u3002\u6f5b\u5728\u5ba2\u6236\u4e0d\u592a\u53ef\u80fd\u7acb\u5373\u8cfc\u8cb7\uff0c\u5c24\u5176\u7b2c\u4e00\u6b21\u8a8d\u8b58\u60a8\u7684\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u78ba\u4fdd\u60a8\u7684\u54c1\u724c\u8207\u5ee3\u544a\u5916\u89c0\u4e00\u81f4\u3002\u60a8\u53ef\u4e0d\u5e0c\u671b\u6f5b\u5728\u5ba2\u6236\u9ede\u64ca CTA \u6309\u9215\u5f8c\uff0c\u537b\u767c\u73fe\u4ed6\u5011\u88ab\u622a\u7136\u4e0d\u540c\u7684\u54c1\u724c\u8aa4\u5c0e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6703\u8a08\u8edf\u9ad4 <\/span><a href=\"https:\/\/www.freshbooks.com\/\"><span style=\"font-weight: 400\">Freshbooks <\/span><\/a><span style=\"font-weight: 400\">\u7684\u96fb\u5b50\u90f5\u4ef6\u4f7f\u7528\u8207\u5b98\u7db2\u76f8\u540c\u7684\u98a8\u683c\u548c\u8a9e\u8abf\u3002\u4ed6\u5011\u7684\u54c1\u724c\u5b9a\u4f4d\u4e00\u81f4\uff0c\u4ee5\u597d\u4e0a\u624b\u7684\u6703\u8a08\u670d\u52d9\u800c\u805e\u540d\u3002<\/span><\/p>\n<h3><b>Gmail\u4fc3\u92b7\u5167\u5bb9EDM\u884c\u92b7<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u5c0d\u65bc\u4f01\u696d\u800c\u8a00\uff0cGmail \u7684\u300c\u4fc3\u92b7\u5167\u5bb9\u300d\u5206\u9801\u7d55\u975e\u6b7b\u89d2\uff0c\u963b\u6b62\u4f01\u696d\u900f\u904e <\/span><a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u548c\u6f5b\u5728\u5ba2\u6236\u4e92\u52d5\u3002\u7cbe\u5fc3\u8a2d\u8a08\u96fb\u5b50\u90f5\u4ef6\u4e26\u5145\u5206\u5229\u7528Gmail\u5ee3\u544a\uff0c\u53ef\u4f7f\u4fc3\u92b7\u90f5\u4ef6\u5728<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%83%b5%e4%bb%b6%e5%af%84%e5%88%b0gmail%e7%9a%84%e4%bf%83%e9%8a%b7%e5%85%a7%e5%ae%b9%e6%a8%99%e7%b1%a4%e4%b8%ad%ef%bc%81%e6%9f%a5%e7%9c%8b%e9%9b%bb%e5%ad%90%e5%a0%b1%e8%a6%81%e7%9f%a5%e9%81%93\/\">Gmail\u4fc3\u92b7\u5167\u5bb9EDM\u884c\u92b7<\/a>\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6c92\u6709\u5176\u4ed6\u90f5\u4ef6\u7b56\u7565\u53ef\u8b93\u60a8\u5728\u7372\u5f97\u96fb\u5b50\u4fe1\u7bb1\u4e4b\u524d\u5c31\u53ef\u4ee5\u5411\u76ee\u6a19\u5ba2\u7fa4\u767c\u9001\u90f5\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7576\u7136\uff0c\u8207\u6240\u6709\u7b56\u7565\u4e00\u6a23\uff0c\u8acb\u8a2d\u7f6e\u95dc\u9375\u7e3e\u6548\u6307\u6a19(KPIs)\uff0c\u5bc6\u5207\u95dc\u6ce8\u6307\u6a19\uff0c\u85c9\u6b64\u4e0d\u65b7\u6539\u9032\u60a8\u7684\u884c\u92b7\u5de5\u4f5c\u3002\u53ea\u8981\u7167\u8457\u505a\uff0c\u60a8\u7684\u90f5\u4ef6\u5c07\u4e0d\u53ea\u662f Google 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