{"id":23315,"date":"2021-05-24T06:21:49","date_gmt":"2021-05-24T06:21:49","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=23315"},"modified":"2021-05-24T06:21:49","modified_gmt":"2021-05-24T06:21:49","slug":"%e5%8d%83%e9%87%91%e9%9b%a3%e8%b2%b7%e6%97%a9%e7%9f%a5%e9%81%93-10%e7%a8%ae%e4%bd%a0%e6%97%a9%e8%a9%b2%e7%ad%96%e7%95%ab%e7%9a%84-%e5%85%a7%e5%ae%b9%e8%a1%8c%e9%8a%b7","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%8d%83%e9%87%91%e9%9b%a3%e8%b2%b7%e6%97%a9%e7%9f%a5%e9%81%93-10%e7%a8%ae%e4%bd%a0%e6%97%a9%e8%a9%b2%e7%ad%96%e7%95%ab%e7%9a%84-%e5%85%a7%e5%ae%b9%e8%a1%8c%e9%8a%b7\/","title":{"rendered":"\u5343\u91d1\u96e3\u8cb7\u65e9\u77e5\u9053 \u2014 10 \u7a2e\u4f60\u65e9\u8a72\u7b56\u756b\u7684\u5167\u5bb9\u884c\u92b7"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u60a8\u6216\u8a31\u65e9\u5df2\u77e5\u9053 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/multiple-domains-content-marketing-strategy\/\"><span style=\"font-weight: 400\">\u5167\u5bb9\u884c\u92b7 <\/span><\/a><span style=\"font-weight: 400\">\u53ef\u4ee5\u70ba\u60a8\u7684\u4f01\u696d\u5e36\u4f86\u5f88\u68d2\u7684\u6548\u679c\uff0c\u4f46\u7a76\u7adf\u8a72\u95dc\u6ce8\u54ea\u4e9b\u985e\u578b\u5462\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7121\u8ad6\u73fe\u5728\u624d\u8981\u63a1\u7528 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-create-a-content-strategy\/\"><span style=\"font-weight: 400\">\u5167\u5bb9\u884c\u92b7 \u7b56\u7565<\/span><\/a><span style=\"font-weight: 400\">\u6216\u662f\u60f3\u8981\u6539\u5584\u73fe\u6709\u7b56\u7565\uff0c\u60a8\u90fd\u61c9\u8a72\u805a\u7126\u7b56\u7565\u8207<\/span><span style=\"font-weight: 400\">\u54c1\u724c\u8a8d\u540c\/\u8b58\u5225<\/span><span style=\"font-weight: 400\">\uff0c\u9078\u64c7\u9069\u5408\u60a8\u7684\u5167\u5bb9\u884c\u92b7\uff0c\u4e5f\u5c31\u662f\u5e6b\u52a9\u60a8\u6649\u5347\u6392\u540d\u8207\u89f8\u53ca\u6838\u5fc3\u5ba2\u7fa4\u7684\u5167\u5bb9\u884c\u92b7\uff0c\u540c\u6642\u63d0\u5347\u54c1\u724c\u5b8c\u6574\u5ea6\u8207\u76f8\u95dc\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u7262\u8a18\u4e0a\u8ff0\u91cd\u9ede\uff0c\u4e26\u5c07\u4ee5\u4e0b 10 \u7a2e\u985e\u578b\u7684\u5167\u5bb9\u878d\u5165\u60a8\u7684\u884c\u92b7\u7b56\u7565\u3002<\/span><\/p>\n<h2><b>1. \u9577\u7bc7\u90e8\u843d\u683c\u6587\u7ae0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u53ea\u8981\u60a8\u7684\u8a02\u95b1\u7528\u6236\u9858\u610f\u95dc\u6ce8\u9577\u7bc7\u6587\u7ae0\uff0c\u8acb\u7d66\u4ed6\u5011\u4e00\u4e9b\u9f13\u52f5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8a31\u591a\u4eba\u559c\u6b61\u9577\u7bc7\u6587\u7ae0\u3002\u5c0d\u641c\u7d22\u5f15\u64ce\u4f86\u8aaa\u4e5f\u7121\u50b7\u5927\u96c5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9577\u7bc7\u6587\u7ae0\uff08\u81f3\u5c112,000\u5b57\u6216\u4ee5\u4e0a\uff09\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/seo-social-media-study\"><span style=\"font-weight: 400\">\u7372\u53d6\u66f4\u591a\u9023\u7d50\u3001\u793e\u7fa4\u5a92\u9ad4\u5206\u4eab\u8207\u6d41\u91cf<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5728 Google \u7684\u641c\u7d22\u7d50\u679c\u6392\u540d\u7ac4\u5347<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u7dad\u6301\u66f4\u4e45\u7684\u4e92\u52d5<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u4e0d\u662f\u6bcf\u7bc7\u90e8\u843d\u683c\u6587\u7ae0\u5b57\u6578\u90fd\u8981\u8d85\u904e 2,000 \u5b57\uff0c\u800c\u662f\u5584\u52a0\u5229\u7528\u9577\u7bc7\u6587\u7ae0\u7684\u597d\u8655\uff0c\u50cf\u662f\u64cd\u4f5c\u6307\u5357\u53ca\u6df1\u5165\u5206\u6790\u4fbf\u5f88\u9069\u5408\u4f7f\u7528\u9577\u7bc7\u5167\u5bb9\u4f86\u63a2\u8a0e\u3002<\/span><\/p>\n<h2><b>2. \u77ed\u7bc7\u90e8\u843d\u683c\u6587\u7ae0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u77ed\u7bc7\u7684\u5167\u5bb9\u7c21\u6f54\u627c\u8981\uff0c\u5bb9\u6613\u53d6\u5f97\u5175\u5bb6\u5fc5\u722d\u4e4b\u5730\u7684\u300c\u7cbe\u9078\u6458\u8981\u300d\u4f4d\u7f6e\uff08Google \u641c\u5c0b\u5f15\u64ce\uff09\uff0c\u6216\u662f\u70ba\u7d93\u5e38\u641c\u5c0b\u7684\u95dc\u9375\u5b57\u589e\u52a0\u6d41\u91cf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u76f8\u8f03\u65bc\u9577\u7bc7\u6587\u7ae0\uff0c\u77ed\u6587\u96d6\u96e3\u805a\u7a4d\u5927\u91cf\u826f\u597d\u7684\u4e92\u52d5\u53c3\u8207\u3002\u4f46\u662f\uff0c\u77ed\u6587\u662f\u5438\u5f15\u7db2\u7ad9\u700f\u89bd\u6578\u8207\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u7d55\u4f73\u9078\u64c7\u3002\u8acb\u5c07\u91cd\u9ede\u653e\u5728\u95dc\u9375\u5b57\uff0c\u5225\u5fd8\u4e86\u9644\u4e0a\u9023\u7d50\u4f86\u589e\u52a0\u77ed\u6587\u7684\u5be6\u7528\u50f9\u503c\u3002<\/span><\/p>\n<h2><b>3. \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u4f5c\u70ba\u767c\u4fe1\u5e73\u53f0\uff0c\u9664\u4e86\u50b3\u9001\u6bcf\u4e00\u5247\u60a8\u5efa\u7acb\u7684\u5167\u5bb9\uff0c\u540c\u6642\u5e6b\u60a8<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/tools-for-mapping-content-and-tone\/\"><span style=\"font-weight: 400\">\u9396\u5b9a\u8a0a\u606f\uff0c\u50b3\u7d66\u6b63\u78ba\u7684\u53d7\u773e<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f7f\u7528 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\"><span style=\"font-weight: 400\">EDM \u81ea\u52d5\u5316\u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u5de5\u5177\u5c07\u806f\u7d61\u4eba\u9032\u884c\u5206\u985e\uff0c\u4e26\u767c\u9001\u6700\u6709\u53ef\u80fd\u8f49\u5316\u7684\u5167\u5bb9\u3002\u53e6\u5916\u9084\u8981\u76e3\u7763\u60a8\u7684\u5206\u6790\u6578\u64da\uff0c\u4ee5\u4fbf\u67e5\u770b\u54ea\u4e9b\u5167\u5bb9\u5728\u884c\u92b7\u6f0f\u6597\u7684\u5404\u500b\u968e\u6bb5\u6548\u679c\u6700\u597d\u3002<\/span><\/p>\n<h2><b>4. \u8a2d\u5b9a\u9580\u6abb\u53d6\u5f97\u767d\u76ae\u66f8\u3001\u6e05\u55ae\u8207\u64cd\u4f5c\u6307\u5357<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u5efa\u7acb\u512a\u8cea\u5167\u5bb9\u76f8\u7576\u91cd\u8981\uff0c\u5fc5\u9808\u5305\u542b\u7368\u7279\u4e14\u6709\u7528\u7684\u5c0f\u6487\u6b65\u3002\u4f8b\u5982\uff1a<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-put-together-a-whitepaper\/\"><span style=\"font-weight: 400\">\u767d\u76ae\u66f8<\/span><\/a><span style=\"font-weight: 400\">\u3001\u6e05\u55ae\u3001\u64cd\u4f5c\u6307\u5357\u7b49\u3002\u6211\u5011\u5efa\u8b70\u91dd\u5c0d\u9019\u4e9b\u8cc7\u6e90\u8a2d\u5b9a\u9580\u6abb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8a2d\u5b9a\u9580\u6abb\uff0c\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u8981\u6c42\u8a2a\u5ba2<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/website-forms-101\/\"><span style=\"font-weight: 400\">\u586b\u5beb\u8a02\u95b1\u8868\u683c<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u8acb\u8a2a\u5ba2\u63d0\u4f9b\u500b\u8cc7\uff0c\u7528\u4f86\u63db\u53d6\u9019\u4e9b\u7cbe\u5f69\u5167\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5177\u6b0a\u5a01\u6027\u3001\u7cbe\u5fc3\u7814\u7a76\u7684\u5167\u5bb9\u9700\u8981\u8017\u8cbb\u4e9b\u8a31\u6642\u9593\u4f86\u5efa\u7acb\uff0c\u4f46\u5b83\u53ef\u9032\u4e00\u6b65\u6a39\u7acb\u54c1\u724c\u5728\u696d\u754c\u7684\u6b0a\u5a01\uff0c\u4ee5\u53ca\u7522\u751f<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-identify-your-most-qualified-leads\/\"><span style=\"font-weight: 400\">\u512a\u8cea\u6f5b\u5728\u5ba2\u6236<\/span><\/a><span style=\"font-weight: 400\">\u7684\u80fd\u529b\u3002\u52aa\u529b\u5efa\u7acb\u8207\u7522\u54c1\/\u670d\u52d9\u76f8\u95dc\u7684\u4e3b\u984c\uff0c\u5c07\u4ed6\u5011\u8b8a\u6210\u5168\u9762\u6027\u7684\u8cc7\u7522\u3002<\/span><\/p>\n<h2><b>5. \u5c08\u6709\u7814\u7a76<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u5c08\u6709\u7814\u7a76\u4e5f\u5c31\u662f\u60a8\u7684\u76ee\u6a19\u5ba2\u7fa4\u7121\u6cd5\u5f9e\u4ed6\u8655\u7372\u5f97\u7684\u5831\u544a\u8207\u7814\u7a76\u3002\u5982\u540c\u767d\u76ae\u66f8\u3001\u6e05\u55ae\u3001\u64cd\u4f5c\u6307\u5357\uff0c\u9019\u4e9b\u5c08\u6709\u7814\u7a76\u5728\u67d0\u4e9b\u91cd\u8981\u7684\u5730\u65b9\u5e6b\u52a9\u60a8\u6a39\u7acb\u54c1\u724c\u6b0a\u5a01\u548c\u4fe1\u8b7d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u53ef\u4ee5\u5584\u7528\u76ee\u6a19\u5ba2\u7fa4<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/customer-surveys\/\"><span style=\"font-weight: 400\">\u9032\u884c\u8abf\u67e5<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4e5f\u53ef\u4ee5\u8058\u8acb\u7814\u7a76\u5718\u968a\u8490\u96c6\u696d\u754c\u8da8\u52e2\u53ca\u6d3b\u52d5\u7684\u7d71\u8a08\u6578\u64da\u3002\u4f7f\u7528\u60a8\u627e\u5230\u7684\u8cc7\u6599\u8f49\u5beb\u5831\u544a\uff0c\u9032\u4e00\u90e8\u8aaa\u660e\u9019\u4e9b\u6578\u64da\uff0c\u4e26\u78ba\u4fdd\u60a8\u900f\u904e\u5404\u7a2e\u7ba1\u9053\u5927\u529b\u63a8\u5ee3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u662f\u5426\u60f3\u9032\u4e00\u6b65\u64f4\u5927\u6548\u76ca\uff1f\u8acb\u8003\u616e\u5c0d\u60a8\u7684\u5c08\u6709\u7814\u7a76\u8a2d\u5b9a\u9818\u53d6\u9580\u6abb\uff0c\u9664\u4e86\u4e0d\u8981\u767d\u8cbb\u64b0\u5beb\u5831\u544a\u7684\u52aa\u529b\u4e4b\u5916\uff0c\u66f4\u53ef\u5e6b\u52a9\u60a8\u4fc3\u6210\u6f5b\u5728\u5ba2\u6236\u3002<\/span><\/p>\n<h2><b>6. \u5f71\u7247\u6559\u5b78\u8207<\/b><b>\u6307\u4ee4\u8aaa\u660e<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u5f71\u7247\u662f\u4e00\u7a2e\u975e\u5e38\u6709\u6548\u7684\u6578\u4f4d\u884c\u92b7\u6a21\u5f0f\uff0c\u9810\u8a08\u5230 2022 \u5e74\u4e4b\u524d\uff0c<\/span><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html#_Toc529314185\"><span style=\"font-weight: 400\">\u5f71\u7247\u5c07\u4f54\u6240\u6709 IP \u6d41\u91cf\u7684 82\uff05<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u70ba\u4e86\u5438\u5f15\u76ee\u5149\u4e26\u7d66\u89c0\u773e\u4e00\u4e9b\u503c\u5f97\u4e00\u770b\u7684\u5167\u5bb9\uff0c\u8acb\u7e7c\u7e8c\u52aa\u529b\u88fd\u4f5c\u5177\u6709\u5be6\u969b\u76ee\u7684\u7684\u5f71\u7247\uff0c\u4f8b\u5982\u6559\u5b78\u8207\u6307\u4ee4\u8aaa\u660e\u3002\u5728\u5be6\u969b\u64cd\u4f5c\u4e2d\u5c55\u793a\u60a8\u7684\u670d\u52d9\uff0c\u6216\u63d0\u4f9b<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e7%94%a2%e5%93%81%e4%bf%83%e9%8a%b7%e5%bd%b1%e7%89%87%e7%89%b9%e6%80%a7%ef%bc%9a%e5%85%a7%e5%ae%b9%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%e5%bf%85%e5%82%99%e4%bd%9c%e6%b3%95\/\"><span style=\"font-weight: 400\">\u7522\u54c1\u4f7f\u7528\u8aaa\u660e<\/span><\/a><span style=\"font-weight: 400\">\u3002\u8acb\u63d0\u7db1\u6308\u9818\uff0c\u4e26\u653e\u4e0a\u5b57\u5e55\u4ee5\u62d3\u5c55\u666e\u53ca\u6027\u3002<\/span><\/p>\n<h2><b>7. \u793e\u7fa4\u5a92\u9ad4<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u4e0d\u53ef\u5426\u8a8d\uff0c\u793e\u7fa4\u5a92\u9ad4\u7684\u5167\u5bb9\u5c0d\u65bc<\/span><span style=\"font-weight: 400\">\u64f4\u5927\u89f8\u53ca\u7bc4\u570d<\/span><span style=\"font-weight: 400\">\uff0c\u4ee5\u53ca\u5438\u5f15\u5ba2\u7fa4\u76f8\u7576\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u7121\u9700\u51fa\u73fe\u5728\u6240\u6709\u5e73\u53f0\u4e0a\uff08\u80fd\u5920\u591a\u591a\u76ca\u5584\u662f\u6700\u597d\uff09\u3002\u4f46\u662f\uff0c\u60a8\u61c9\u8a72\u9078\u64c7\u76ee\u6a19\u5ba2\u7fa4\u6240\u4f7f\u7528\u7684\u5e73\u53f0\uff0c\u4e26\u6574\u7406<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/social-media-calendar\/\"><span style=\"font-weight: 400\">\u793e\u7fa4\u5a92\u9ad4\u65e5\u66c6<\/span><\/a><span style=\"font-weight: 400\">\u4ee5\u4fdd\u6301\u4e00\u81f4\u7684\u4e92\u52d5\u53c3\u8207\uff0c<\/span><span style=\"font-weight: 400\">\u64f4\u5927\u89f8\u53ca\u7bc4\u570d<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<h2><b>8. \u7db2\u8def\u7814\u8a0e\u6703<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u6211\u5011\u559c\u6b61\u8209\u8fa6<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/create-a-webinar-that-builds-your-email-list\/\"><span style=\"font-weight: 400\">\u7db2\u8def\u7814\u8a0e\u6703\uff0c\u7528\u4f86\u7522\u751f\u6f5b\u5728\u5ba2\u6236\u4e26\u5efa\u7acb\u8a02\u95b1\u7528\u6236\u540d\u55ae<\/span><\/a><span style=\"font-weight: 400\">\u3002\u8a66\u8a66\u770b\u8207\u60a8\u76f8\u95dc\u4f46\u7121\u7af6\u722d\u6027\u8cea\u7684\u54c1\u724c\u5408\u4f5c\uff0c\u5438\u5f15\u66f4\u591a\u7684\u5ba2\u7fa4\uff0c\u4e26\u5438\u6536\u66f4\u591a\u806f\u7d61\u4eba\u3002\u6e96\u5099\u7814\u8a0e\u6703\u6642\uff0c\u8058\u7528\u4e00\u4f4d\u5c08\u5bb6\uff0c\u9019\u4f4d\u5c08\u5bb6\u8981\u80fd\u6d1e\u6089\u60a8\u6240\u6e96\u5099\u7684\u4e3b\u984c\uff0c\u9084\u80fd\u5c07\u4ed6\u7684\u5ba2\u7fa4\u5438\u6536\u904e\u4f86\u3002<\/span><\/p>\n<h2><b>9. \u500b\u6848\u7814\u7a76<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u500b\u6848\u7814\u7a76\u53ef\u4ee5\u8b49\u660e\u60a8\u662f\u696d\u754c\u7ff9\u695a\uff0c\u9084\u53ef\u4ee5\u517c\u7576\u6709\u6548\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-create-sales-enablement-content\/\"><span style=\"font-weight: 400\">\u92b7\u552e\u652f\u6301\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9996\u5148\u78ba\u8a8d\u60a8\u7684\u5fe0\u5be6\u5ba2\u6236\uff0c\u5f9e\u60a8\u7684\u5925\u4f34\u95dc\u4fc2\u4e2d\u7372\u5f97\u8c50\u539a\u56de\u5831\u3002\u8acb\u78ba\u5b9a\u60a8\u53ef\u986f\u793a\u7279\u5b9a\u6307\u6a19\u53ca\u7d50\u679c\uff0c\u56e0\u70ba\u6b64\u985e\u8a0a\u606f\u76f8\u7576\u9069\u5408\u5411\u4ed6\u4eba\u5c55\u793a\u4f7f\u7528\u60a8\u7684\u670d\u52d9\u5e36\u4f86\u54ea\u4e9b\u53ef\u80fd\u6027\u3002\u8acb\u8a2a\u8ac7\u5ba2\u6236\uff0c\u4e26\u8a62\u554f\u4e00\u4e9b\u5177\u9ad4\u554f\u9ad4\uff1a\u5ba2\u6236\u7684\u9700\u6c42\u70ba\u4f55\u3001\u70ba\u4ec0\u9ebc\u6c7a\u5b9a\u4f7f\u7528\u60a8\u7684\u54c1\u724c\u6216\u516c\u53f8\u3001\u96d9\u65b9\u71df\u9020\u51fa\u4f55\u7a2e\u95dc\u4fc2\u3001\u70ba\u4ec0\u9ebc\u4ed6\u5011\u4e00\u76f4\u9019\u9ebc\u6b7b\u5fe0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u70ba\u4e86\u8b93\u7248\u9762\u66f4\u6e05\u723d\uff0c\u8acb\u4f7f\u7528\u5716\u5f62\u548c\u8868\u683c\u8b93\u6574\u9ad4\u9801\u9762\u5448\u73fe\u66f4\u70ba\u660e\u4eae\uff0c\u4eba\u5011\u53ef\u4ee5\u8f15\u9b06\u627e\u51fa\u7576\u4e2d\u6700\u91cd\u8981\u7684\u8a0a\u606f\u3002\u8a18\u5f97\u5728 EDM \u884c\u92b7\u548c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-build-an-effective-email-drip-campaign\/\"><span style=\"font-weight: 400\">\u6d93\u6ef4\u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u4e2d\u4e5f\u8981\u7528\u5230\u9019\u62db\u3002<\/span><\/p>\n<h2><b>10. \u8cc7\u8a0a\u5716\u8868<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u4e00\u5247\u51fa\u8272\u7684\u8cc7\u8a0a\u5716\u8868\u901a\u5e38\u5167\u5bb9\u8c50\u5bcc\u4e14\u5177\u5171\u4eab\u6027\uff0c\u9019\u5169\u9805\u7279\u8cea\u90fd\u662f\u5438\u5f15\u773c\u7403\u4ee5\u53ca\u4fc3\u4f7f\u7528\u6236\u9ede\u64ca\u9023\u7d50\u81f3\u60a8\u7db2\u7ad9\u7684\u95dc\u9375\u3002<\/span><span style=\"font-weight: 400\">\u5fe0\u65bc\u90a3\u4e9b\u9084\u6c92\u6709\u88ab\u8a87\u5927\u7684\u4e3b\u984c\uff0c\u50cf\u662f\u6839\u64da\u60a8\u539f\u59cb\u6578\u64da\u88fd\u4f5c\u7684\u8cc7\u8a0a\u5716\u8868\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u82e5\u8981\u5145\u5206\u5229\u7528\u60a8\u5efa\u7acb\u7684\u8cc7\u8a0a\u5716\u8868\uff0c\u8acb\u70ba\u8a72\u5716\u8868\u64b0\u5beb\u4e00\u7bc7\u90e8\u843d\u683c\u6587\u7ae0\uff0c\u4e26\u5728\u60a8\u500b\u4eba\u7684\u7ba1\u9053\uff08\u5305\u62ec\u793e\u7fa4\u5a92\u9ad4\u548c\u96fb\u5b50\u90f5\u4ef6\uff09\u5ee3\u6cdb\u5206\u4eab\u3002\u8acb\u63a5\u89f8\u5916\u90e8\u51fa\u7248\u54c1\u548c\u7db2\u7ad9\uff0c\u770b\u770b\u4ed6\u5011\u662f\u5426\u4e5f\u6709\u8208\u8da3\u3002\u63d0\u4f9b\u4e00\u4efd\u5716\u5167\u5bb9\u7c21\u4ecb\uff0c\u64f7\u53d6\u4e00\u4e9b\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u8a0a\u606f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u5c07\u8cc7\u8a0a\u5716\u8868\u8207\u60a8\u7684\u884c\u92b7\u5167\u5bb9\u5169\u76f8\u878d\u5408\uff0c\u4e26\u5617\u8a66\u5408\u4f75\u4f7f\u7528\u4ee5\u4e0a\u6240\u6709\u6771\u897f\u3002\u82e5\u60a8\u60f3\u88fd\u4f5c\u512a\u8cea\u5167\u5bb9\uff0c\u7d50\u5be6\u7d2f\u7d2f\u7684\u6210\u679c\u5fc5\u5c07\u96a8\u4e4b\u800c\u4f86\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60a8\u6216\u8a31\u65e9\u5df2\u77e5\u9053 \u5167\u5bb9\u884c\u92b7 \u53ef\u4ee5\u70ba\u60a8\u7684\u4f01\u696d\u5e36\u4f86\u5f88\u68d2\u7684\u6548\u679c\uff0c\u4f46\u7a76\u7adf\u8a72\u95dc\u6ce8\u54ea\u4e9b\u985e\u578b\u5462\uff1f \u7121\u8ad6\u73fe\u5728\u624d\u8981\u63a1\u7528 \u5167\u5bb9\u884c\u92b7 \u7b56\u7565\u6216\u662f\u60f3\u8981\u6539\u5584\u73fe\u6709\u7b56\u7565\uff0c\u60a8\u90fd\u61c9\u8a72\u805a\u7126\u7b56\u7565\u8207\u54c1\u724c\u8a8d\u540c\/\u8b58\u5225\uff0c\u9078\u64c7\u9069\u5408\u60a8\u7684\u5167\u5bb9\u884c\u92b7\uff0c\u4e5f\u5c31\u662f\u5e6b\u52a9\u60a8\u6649\u5347\u6392\u540d\u8207\u89f8\u53ca\u6838\u5fc3\u5ba2\u7fa4\u7684\u5167\u5bb9\u884c\u92b7\uff0c\u540c\u6642\u63d0\u5347\u54c1\u724c\u5b8c\u6574\u5ea6\u8207\u76f8\u95dc\u6027\u3002 \u8acb\u7262\u8a18\u4e0a\u8ff0\u91cd\u9ede\uff0c\u4e26\u5c07\u4ee5\u4e0b 10 \u7a2e\u985e\u578b\u7684\u5167\u5bb9\u878d\u5165\u60a8\u7684\u884c\u92b7\u7b56\u7565\u3002 1. \u9577\u7bc7\u90e8\u843d\u683c\u6587\u7ae0 \u53ea\u8981\u60a8\u7684\u8a02\u95b1\u7528\u6236\u9858\u610f\u95dc\u6ce8\u9577\u7bc7\u6587\u7ae0\uff0c\u8acb\u7d66\u4ed6\u5011\u4e00\u4e9b\u9f13\u52f5\u3002 \u8a31\u591a\u4eba\u559c\u6b61\u9577\u7bc7\u6587\u7ae0\u3002\u5c0d\u641c\u7d22\u5f15\u64ce\u4f86\u8aaa\u4e5f\u7121\u50b7\u5927\u96c5\u3002 \u9577\u7bc7\u6587\u7ae0\uff08\u81f3\u5c112,000\u5b57\u6216\u4ee5\u4e0a\uff09\uff1a \u7372\u53d6\u66f4\u591a\u9023\u7d50\u3001\u793e\u7fa4\u5a92\u9ad4\u5206\u4eab\u8207\u6d41\u91cf \u5728 Google \u7684\u641c\u7d22\u7d50\u679c\u6392\u540d\u7ac4\u5347 \u7dad\u6301\u66f4\u4e45\u7684\u4e92\u52d5 \u4e0d\u662f\u6bcf\u7bc7\u90e8\u843d\u683c\u6587\u7ae0\u5b57\u6578\u90fd\u8981\u8d85\u904e 2,000 \u5b57\uff0c\u800c\u662f\u5584\u52a0\u5229\u7528\u9577\u7bc7\u6587\u7ae0\u7684\u597d\u8655\uff0c\u50cf\u662f\u64cd\u4f5c\u6307\u5357\u53ca\u6df1\u5165\u5206\u6790\u4fbf\u5f88\u9069\u5408\u4f7f\u7528\u9577\u7bc7\u5167\u5bb9\u4f86\u63a2\u8a0e\u3002 2. \u77ed\u7bc7\u90e8\u843d\u683c\u6587\u7ae0 \u77ed\u7bc7\u7684\u5167\u5bb9\u7c21\u6f54\u627c\u8981\uff0c\u5bb9\u6613\u53d6\u5f97\u5175\u5bb6\u5fc5\u722d\u4e4b\u5730\u7684\u300c\u7cbe\u9078\u6458\u8981\u300d\u4f4d\u7f6e\uff08Google \u641c\u5c0b\u5f15\u64ce\uff09\uff0c\u6216\u662f\u70ba\u7d93\u5e38\u641c\u5c0b\u7684\u95dc\u9375\u5b57\u589e\u52a0\u6d41\u91cf\u3002 \u76f8\u8f03\u65bc\u9577\u7bc7\u6587\u7ae0\uff0c\u77ed\u6587\u96d6\u96e3\u805a\u7a4d\u5927\u91cf\u826f\u597d\u7684\u4e92\u52d5\u53c3\u8207\u3002\u4f46\u662f\uff0c\u77ed\u6587\u662f\u5438\u5f15\u7db2\u7ad9\u700f\u89bd\u6578\u8207\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u7d55\u4f73\u9078\u64c7\u3002\u8acb\u5c07\u91cd\u9ede\u653e\u5728\u95dc\u9375\u5b57\uff0c\u5225\u5fd8\u4e86\u9644\u4e0a\u9023\u7d50\u4f86\u589e\u52a0\u77ed\u6587\u7684\u5be6\u7528\u50f9\u503c\u3002 3. \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 \u96fb\u5b50\u90f5\u4ef6\u4f5c\u70ba\u767c\u4fe1\u5e73\u53f0\uff0c\u9664\u4e86\u50b3\u9001\u6bcf\u4e00\u5247\u60a8\u5efa\u7acb\u7684\u5167\u5bb9\uff0c\u540c\u6642\u5e6b\u60a8\u9396\u5b9a\u8a0a\u606f\uff0c\u50b3\u7d66\u6b63\u78ba\u7684\u53d7\u773e\u3002 \u4f7f\u7528 EDM \u81ea\u52d5\u5316\u884c\u92b7\u5de5\u5177\u5c07\u806f\u7d61\u4eba\u9032\u884c\u5206\u985e\uff0c\u4e26\u767c\u9001\u6700\u6709\u53ef\u80fd\u8f49\u5316\u7684\u5167\u5bb9\u3002\u53e6\u5916\u9084\u8981\u76e3\u7763\u60a8\u7684\u5206\u6790\u6578\u64da\uff0c\u4ee5\u4fbf\u67e5\u770b\u54ea\u4e9b\u5167\u5bb9\u5728\u884c\u92b7\u6f0f\u6597\u7684\u5404\u500b\u968e\u6bb5\u6548\u679c\u6700\u597d\u3002 4. \u8a2d\u5b9a\u9580\u6abb\u53d6\u5f97\u767d\u76ae\u66f8\u3001\u6e05\u55ae\u8207\u64cd\u4f5c\u6307\u5357 \u5efa\u7acb\u512a\u8cea\u5167\u5bb9\u76f8\u7576\u91cd\u8981\uff0c\u5fc5\u9808\u5305\u542b\u7368\u7279\u4e14\u6709\u7528\u7684\u5c0f\u6487\u6b65\u3002\u4f8b\u5982\uff1a\u767d\u76ae\u66f8\u3001\u6e05\u55ae\u3001\u64cd\u4f5c\u6307\u5357\u7b49\u3002\u6211\u5011\u5efa\u8b70\u91dd\u5c0d\u9019\u4e9b\u8cc7\u6e90\u8a2d\u5b9a\u9580\u6abb\u3002 \u8a2d\u5b9a\u9580\u6abb\uff0c\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u8981\u6c42\u8a2a\u5ba2\u586b\u5beb\u8a02\u95b1\u8868\u683c\uff0c\u8acb\u8a2a\u5ba2\u63d0\u4f9b\u500b\u8cc7\uff0c\u7528\u4f86\u63db\u53d6\u9019\u4e9b\u7cbe\u5f69\u5167\u5bb9\u3002 \u5177\u6b0a\u5a01\u6027\u3001\u7cbe\u5fc3\u7814\u7a76\u7684\u5167\u5bb9\u9700\u8981\u8017\u8cbb\u4e9b\u8a31\u6642\u9593\u4f86\u5efa\u7acb\uff0c\u4f46\u5b83\u53ef\u9032\u4e00\u6b65\u6a39\u7acb\u54c1\u724c\u5728\u696d\u754c\u7684\u6b0a\u5a01\uff0c\u4ee5\u53ca\u7522\u751f\u512a\u8cea\u6f5b\u5728\u5ba2\u6236\u7684\u80fd\u529b\u3002\u52aa\u529b\u5efa\u7acb\u8207\u7522\u54c1\/\u670d\u52d9\u76f8\u95dc\u7684\u4e3b\u984c\uff0c\u5c07\u4ed6\u5011\u8b8a\u6210\u5168\u9762\u6027\u7684\u8cc7\u7522\u3002 5. \u5c08\u6709\u7814\u7a76 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