{"id":23370,"date":"2021-06-10T09:14:36","date_gmt":"2021-06-10T09:14:36","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=23370"},"modified":"2021-06-11T08:17:17","modified_gmt":"2021-06-11T08:17:17","slug":"%e7%ac%ac%e4%b8%89%e6%96%b9-cookie-%e7%9a%84%e4%b8%ad%e6%ad%a2%e6%88%90%e4%ba%86%e4%bb%a4%e4%ba%ba%e9%a0%ad%e7%97%9b%e7%9a%84%e5%95%8f%e9%a1%8c","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e7%ac%ac%e4%b8%89%e6%96%b9-cookie-%e7%9a%84%e4%b8%ad%e6%ad%a2%e6%88%90%e4%ba%86%e4%bb%a4%e4%ba%ba%e9%a0%ad%e7%97%9b%e7%9a%84%e5%95%8f%e9%a1%8c\/","title":{"rendered":"\u7b2c\u4e09\u65b9 cookie \u7684\u4e2d\u6b62\u6210\u4e86\u4ee4\u4eba\u982d\u75db\u7684\u554f\u984c"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u7b2c\u4e09\u65b9 cookie<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u60a8\u5efa\u69cb\u4e86\u5b8c\u5584\u7684<\/span><a 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400\">\u4fc3\u92b7\u60a8\u7684\u5546\u54c1<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9019\u6a23\u7684\u4f5c\u6cd5\u5f88\u5e38\u898b\uff0c\u56e0\u70ba\u6839\u64da Epsilon \u91dd\u5c0d\u7f8e\u570b\u884c\u92b7\u4eba\u54e1\u8fd1\u671f\u6240\u505a\u7684\u4e00\u4efd\u8abf\u67e5\u767c\u73fe\uff0c<\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/insights\/us\/articles\/6963_global-marketing-trends\/DI_2021-Global-Marketing-Trends_US.pdf\"><span style=\"font-weight: 400\">\u5c07\u8fd1 70% \u7684\u884c\u92b7\u4eba\u54e1<\/span><\/a><span style=\"font-weight: 400\">\u8868\u793a\uff0c\u79fb\u9664\u7b2c\u4e09\u65b9 cookie \u6bd4\u8d77\u96b1\u79c1\u6b0a\u6cd5\uff08\u50cf\u662f GDPR\uff09\u9020\u6210\u7684\u5f71\u97ff\u66f4\u5927\u3002<\/span><\/p>\n<h2><strong>\u505c\u6b62 Cookie \u5c0d\u6211\u7684\u5f71\u97ff\u7a0b\u5ea6\u6709\u591a\u5927\uff1f<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u79fb\u9664\u7b2c\u4e09\u65b9 cookie \u5c0d\u60a8\u7684\u5f71\u97ff\u7a0b\u5ea6\uff0c\u53d6\u6c7a\u65bc\u60a8\u7684\u6578\u4f4d\u884c\u92b7\u7cfb\u7d71\u5b8c\u5584\u7a0b\u5ea6\u3002\u4f46\u6574\u9ad4\u4f86\u8aaa\uff0c\u6dd8\u6c70\u9019\u985e cookie \u5f88\u6709\u53ef\u80fd\u6703\u5c0d\u4e0b\u5217\u4e09\u500b\u95dc\u9375\u5730\u65b9\u9020\u6210\u5f71\u97ff\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6839\u64da\u7b2c\u4e09\u65b9 cookie \u7684\u6240\u505a\u7684\u5206\u6790\u53ca\u6b78\u56e0\u6548\u529b\u9060\u9060\u4e0d\u8db3\uff0c\u4e5f\u5c31\u662f\u8aaa\u8a55\u4f30\u5ee3\u544a\u6548\u76ca\u66f4\u52a0\u56f0\u96e3\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u56e0\u70ba\u7b2c\u4e09\u65b9 cookie \u5e36\u6709\u700f\u89bd\u6578\u64da\u7684\u8cc7\u8a0a\uff0c\u4f9d\u8cf4\u4ed6\u5011\u7684\u884c\u92b7\u4eba\u54e1\u5c31\u66f4\u96e3\u5728\u5ee3\u544a\u4e2d\u5957\u7528<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\"><span style=\"font-weight: 400\">\u500b\u4eba\u5316<\/span><\/a><span style=\"font-weight: 400\">\u8a2d\u5b9a\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6709\u4e9b\u884c\u92b7\u7cfb\u7d71\u4f7f\u7528\u7b2c\u4e09\u65b9 cookie \u57f7\u884c\u57fa\u672c\u4e14\u5fc5\u8981\u7684\u4efb\u52d9\uff08\u50cf\u662f\u5c55\u793a\u983b\u7387\u4e0a\u9650\uff09\u3002\u5c0d\u65bc\u4f9d\u8cf4\u7b2c\u4e09\u65b9 cookie \u7684\u7dda\u4e0a\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\u53ef\u80fd\u6703\u5e36\u4f86\u554f\u984c\uff0c\u4f46\u5927\u90e8\u5206\u884c\u92b7\u79d1\u6280\u4f9b\u61c9\u5546\u5f88\u6709\u53ef\u80fd\u53ef\u4ee5\u627e\u5230\u61c9\u5c0d\u7684\u65b9\u6cd5\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u53e6\u5916\u4e00\u65b9\u9762\uff0c\u8acb\u8a18\u5f97\uff0c\u505c\u6b62\u652f\u63f4\u7b2c\u4e09\u65b9 cookie 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eMarketer \u505a\u7684\u8abf\u67e5\u986f\u793a\uff0c\u5728\u7f8e\u570b\u53ca\u6b50\u6d32\u6709<\/span><a href=\"https:\/\/www.emarketer.com\/content\/what-is-the-future-of-third-party-data?ecid=NL1010\"><span style=\"font-weight: 400\">\u8d85\u904e1\/3\u7684\u884c\u92b7\u4eba\u54e1<\/span><\/a><span style=\"font-weight: 400\">\u6307\u51fa\uff0c\u63d0\u6607\u7b2c\u4e00\u65b9\u6578\u64da\u7684\u4f7f\u7528\u662f\u4ed6\u5011\u7684\u4e3b\u8981\u76ee\u6a19<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5c0d\u65bc\u90a3\u4e9b\u8981\u6253\u9020\u9019\u985e\u7cfb\u7d71\u7684\u4eba\u4f86\u8aaa\uff0c\u6709\u58de\u6d88\u606f\u4e5f\u6709\u597d\u6d88\u606f\u3002\u58de\u6d88\u606f\u6307\u7684\u662f\uff0c\u5efa\u9020\u80fd\u5920\u5f9e\u60a8\u7684\u9867\u5ba2\u7aef\u6536\u96c6\u9ad8\u54c1\u8cea\u6578\u64da\u4e14\u53ef\u9760\u7684\u7cfb\u7d71\u633a\u96e3\u7684\u3002\u597d\u6d88\u606f\u5247\u662f\uff0c\u5e02\u9762\u4e0a\u6709\u8a31\u591a\u5de5\u5177\u53ef\u4ee5\u5e6b\u60a8\u5728\u5efa\u9020\u7684\u904e\u7a0b\u4e2d\u6e1b\u8f15\u8a31\u591a\u58d3\u529b\u3002<\/span><\/p>\n<h2><strong>\u5f9e\u7b2c\u4e00\u65b9\u6578\u64da\u958b\u59cb<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u7b2c\u4e00\u6b65\u901a\u5e38\u662f\u6c7a\u5b9a\u5c0d\u60a8\u662f\u6700\u91cd\u8981\u7684\u662f\u54ea\u4e00\u985e\u6578\u64da\u3002\u7b2c\u4e00\u65b9\u6578\u64da\u6536\u96c6\u901a\u5e38\u805a\u7126\u5728\u5c11\u91cf\u7684\u6578\u64da\u9ede\uff0c\u800c\u4e0d\u662f\u900f\u904e\u7b2c\u4e09\u65b9\u5074\u9304\u6536\u96c6\u7684\u8a73\u7d30\u8cc7\u8a0a\u3002\u7576\u7136\uff0c\u60a8\u9084\u662f\u53ef\u4ee5\u6536\u96c6\u4e0b\u5217\u8cc7\u8a0a\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u65cf\u7fa4\u5206\u4f48<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u700f\u89bd\u7684\u7db2\u7ad9\u53ca\u4e92\u52d5<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8cfc\u8cb7\u7d00\u9304<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8208\u8da3<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u700f\u89bd\u7db2\u7ad9\u7684\u6642\u9593<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u5c0d\u65bc\u500b\u5225\u7684\u7db2\u7ad9\u8a2a\u5ba2\u4f86\u8aaa\uff0c\u6240\u6709\u9019\u985e\u7684\u6578\u64da\u9ede\u90fd\u662f\u5177\u9ad4\u7684\uff0c\u4f46\u5c0d\u65bc\u60a8\u4ee5\u7fd2\u6163\u7684\u7b2c\u4e09\u65b9\u6578\u64da\u4f86\u8aaa\uff0c\u9019\u4e9b\u8cc7\u8a0a\u53ef\u80fd\u5c31\u4e0d\u5920\u805a\u7126\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u76f8\u8f03\u76ee\u524d\u60a8\u5728\u5176\u4ed6\u7db2\u7ad9\u6216\u5e73\u53f0\u6536\u96c6\u5230\u7684\u7b2c\u4e09\u65b9\u6578\u64da\uff0c\u7b2c\u4e00\u65b9\u6578\u64da\u6709\u6bd4\u8f03\u597d\u4e5f\u6709\u6bd4\u8f03\u58de\u7684\u5730\u65b9\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u96d6\u7136\u7b2c\u4e00\u65b9\u6578\u64da\u6c92\u90a3\u9ebc\u8a73\u7d30\uff0c\u6536\u96c6\u4e0a\u4e5f\u6bd4\u8f03\u56f0\u96e3\uff0c\u4f46\u4e00\u65e6\u6709\u4e86\u9019\u985e\u6578\u64da\uff0c\u60a8\u53ef\u4ee5\u62ff\u4f86\u61c9\u7528\u7684\u7bc4\u570d\u5c31\u66f4\u5ee3\u3002\u53ea\u8981\u6536\u96c6\u6578\u64da\u7684\u65b9\u6cd5\u7b26\u5408\u76f8\u95dc\u7684\u6578\u64da\u96b1\u79c1\u6cd5\uff08\u5176\u4e2d\u6700\u56b4\u683c\u7684\u662f\u300c\u52a0\u5dde\u6d88\u8cbb\u8005\u96b1\u79c1\u4fdd\u8b77\u6cd5\u300d\u4ee5\u53ca\u300c\u4e00\u822c\u8cc7\u6599\u4fdd\u8b77\u898f\u5b9a\u300d)\u898f\u7bc4\uff0c\u90a3\u60a8\u5c31\u53ef\u4ee5\u8655\u7406\u3001\u4f7f\u7528\uff0c\u751a\u81f3\u5206\u4eab\u9019\u4e9b\u6578\u64da\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u60a8\u4e0d\u7528\u53d7\u5230\u73fe\u6709\u7b2c\u4e09\u65b9\u6578\u64da\u4f9b\u61c9\u5546\u7684\u670d\u52d9\u5354\u5b9a\u9650\u5236\u3002<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e5f\u5c31\u662f\u8aaa\uff0c\u5373\u4f7f\u7b2c\u4e09\u65b9 cookie \u6c92\u6709\u4e2d\u6b62\uff0c\u7b2c\u4e00\u65b9\u6578\u64da\u5c0d\u4f01\u696d\u4f86\u8aaa\u4ecd\u7136\u662f\u975e\u5e38\u5bf6\u8cb4\u7684\u8cc7\u7522\uff0c\u958b\u59cb\u6536\u96c6\u9019\u985e\u6578\u64da\u5c31\u4f01\u696d\u4f86\u8aaa\u662f\u975e\u5e38\u660e\u667a\u7684\u4f5c\u6cd5\u3002<\/span><\/p>\n<h2><strong>\u6536\u96c6\u7b2c\u4e00\u65b9\u6578\u64da<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u5c0d\u65bc\u525b\u63a5\u89f8\u9019\u500b\u6982\u5ff5\u7684\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u6536\u96c6\u7b2c\u4e00\u65b9\u6578\u64da\u53ef\u80fd\u6703\u662f\u5f88\u5927\u7684\u6311\u6230\u3002\u4e0d\u8ad6\u60a8\u7684\u9867\u5ba2\u591a\u559c\u611b\u60a8\u7684\u54c1\u724c\uff0c\u4f60\u5f88\u96e3\u60f3\u50cf\u4ed6\u5011\u6703\u9858\u610f\u5206\u4eab\u500b\u4eba\u8cc7\u8a0a\u7d66\u60a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9019\u500b\u8b1b\u6cd5\u53ea\u6709\u90e8\u4efd\u662f\u5c0d\u7684\u3002\u4f46\u6709\u5169\u7a2e\u65b9\u6cd5\u53ef\u4ee5\u8655\u7406\u9019\u500b\u6311\u6230\u3002\u5176\u4e00\u662f\u6e05\u695a\u8aaa\u660e\u9019\u4e9b\u6578\u64da\u6703\u5609\u60e0\u60a8\u7684\u9867\u5ba2\uff0c\u7121\u8ad6\u662f\u5be6\u8cea\u7684\u597d\u8655\uff0c\u50cf\u662f\u63d0\u4f9b\u512a\u60e0\u6216\u4e0b\u6b21\u8cfc\u7269\u4eab\u6709\u6298\u6263\uff0c\u6291\u6216\u5c31\u662f\u5f37\u8abf\u60a8\u53ef\u4ee5\u5f37\u5316\u63d0\u4f9b\u771f\u5be6\u7684\u500b\u4eba\u5316\u7d93\u9a57\u9019\u500b\u80fd\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7b2c\u4e8c\u7a2e\u65b9\u6cd5\u5c31\u662f\u78ba\u4fdd\u60a8\u53ef\u4ee5\u76e1\u53ef\u80fd\u6536\u96c6\u591a\u6a23\u5316\u7684\u6578\u64da\u3002\u5728\u8a2a\u5ba2\u4e00\u9032\u5230\u7db2\u7ad9\u5c31\u8981\u6c42\u4ed6\u5011\u8f38\u5165\u500b\u4eba\u8cc7\u6599\u5f88\u6709\u53ef\u80fd\u6703\u8b93\u4ed6\u5011\u7e2e\u624b\u4e0d\u524d\uff0c\u5728\u7db2\u7ad9\u4e0a\u5404\u500b\u5730\u65b9\u653e\u4e0a\u6536\u96c6\u8cc7\u6599\u7684\u8868\u683c\u4f5c\u6cd5\u66f4\u597d\uff0c\u6548\u679c\u66f4\u52a0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u57fa\u672c\u4e0a\uff0c\u60a8\u53ef\u4ee5\u900f\u904e\u4e09\u7a2e\u5de5\u5177\u6536\u96c6\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u800c\u4e14\u4ed6\u5011\u5728\u60a8\u5927\u65b9\u5411\u7684\u7b56\u7565\u88e1\u90fd\u626e\u6f14\u8457\u91cd\u8981\u7684\u89d2\u8272\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e6%89%93%e9%80%a0%e6%88%90%e5%8a%9f%e8%91%97%e9%99%b8%e9%a0%81-landing-page-5-%e5%a4%a7%e8%a6%81%e7%b4%a0\/\"><span style=\"font-weight: 400\">\u8457\u9678\u9801<\/span><\/a><span style=\"font-weight: 400\">\u6307\u7684\u662f\u5305\u542b\u4e00\u7cfb\u5217\u7522\u54c1\u6216\u670d\u52d9\u8cc7\u8a0a\u7684\u7db2\u9801\uff0c\u901a\u5e38\u662f\u9867\u5ba2\u9032\u5230\u60a8\u7684\u7db2\u7ad9\uff0c\u7b2c\u4e00\u773c\u770b\u5230\u7684\u9801\u9762\u3002\u56e0\u70ba\u5b83\u80fd\u5f15\u4f86\u9ad8\u6d41\u91cf\uff0c\u6240\u4ee5\u975e\u5e38\u9069\u5408\u6536\u96c6\u9867\u5ba2\u7684\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u4e5f\u8a31\u53ef\u4ee5\u900f\u904e\u5f48\u51fa\u5f0f\u8868\u55ae\u8a62\u554f\u96fb\u5b50\u4fe1\u7bb1\uff0c\u63db\u53d6\u6298\u6263\u512a\u60e0\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/website-forms-101\/\"><span style=\"font-weight: 400\">\u7db2\u7ad9\u8868\u683c<\/span><\/a><span style=\"font-weight: 400\">\u76f8\u8f03\u4f86\u8aaa\u662f\u7c21\u55ae\u7684\u5de5\u5177\uff0c\u4f46\u6548\u679c\u4e26\u4e0d\u6703\u56e0\u6b64\u6253\u6298\u6263\u3002\u4f7f\u7528\u9032\u968e\u7684\u7db2\u7ad9\u7de8\u8f2f\u5668\uff0c\u5728\u7db2\u7ad9\u7684\u5404\u500b\u5730\u65b9\u653e\u7f6e\u6536\u96c6\u8cc7\u6599\u7684\u8868\u683c\uff0c\u50cf\u662f\u5982\u679c\u9867\u5ba2\u5206\u4eab\u8cc7\u8a0a\u5c31\u63d0\u4f9b\u4ed6\u5011\u7522\u54c1\u6298\u6263\uff0c\u6216\u662f\u7d50\u5e33\u6642\uff0c\u8acb\u4ed6\u5011\u63d0\u4f9b\u984d\u5916\u8cc7\u8a0a\u3002\u88fd\u4f5c\u591a\u6a23\u5316\u8868\u683c\uff0c\u60a8\u5f88\u5feb\u5c31\u6703\u767c\u73fe\u60a8\u6536\u96c6\u6578\u64da\u7684\u80fd\u529b\u6709\u6240\u63d0\u6607\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u66f4\u76f4\u63a5\u7684\u4f5c\u6cd5\u662f\u4f7f\u7528<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/customer-surveys\/\"><span style=\"font-weight: 400\">\u7dda\u4e0a\u7968\u9078\u548c\u554f\u5377\u8abf\u67e5<\/span><\/a><span style=\"font-weight: 400\">\u3002\u60a8\u53ef\u4ee5\u900f\u904e\u7db2\u7ad9\u3001\u793e\u7fa4\u5a92\u9ad4\u52d5\u614b\u6d88\u606f\uff0c\u6216\u60a8\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/resources\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u3002\u76ee\u7684\u6709\u5169\u500b\uff1a\u5176\u4e00\u662f\u6536\u96c6\u60a8\u7684\u884c\u92b7\u505a\u5f97\u5982\u4f55\u7684\u56de\u994b\uff0c\u5176\u4e8c\u662f\u91dd\u5c0d\u586b\u5beb\u554f\u5377\u8abf\u67e5\u7684\u53d7\u773e\uff0c\u6536\u96c6\u7b2c\u4e00\u65b9\u7684\u65cf\u7fa4\u5206\u4f48\u8cc7\u8a0a\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 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