{"id":24518,"date":"2021-09-07T09:07:19","date_gmt":"2021-09-07T09:07:19","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=24518"},"modified":"2023-06-29T07:30:58","modified_gmt":"2023-06-29T07:30:58","slug":"%e4%b8%89%e5%a4%a7%e9%83%b5%e4%bb%b6%e8%b3%80%e5%8d%a1%e8%a8%ad%e8%a8%88%e6%8a%80%e5%b7%a7%ef%bc%8c%e4%b8%ad%e7%a7%8b%e7%af%80-email-%e7%a5%9d%e7%a6%8f%e4%b8%8d%e9%81%b2%e5%88%b0","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e4%b8%89%e5%a4%a7%e9%83%b5%e4%bb%b6%e8%b3%80%e5%8d%a1%e8%a8%ad%e8%a8%88%e6%8a%80%e5%b7%a7%ef%bc%8c%e4%b8%ad%e7%a7%8b%e7%af%80-email-%e7%a5%9d%e7%a6%8f%e4%b8%8d%e9%81%b2%e5%88%b0\/","title":{"rendered":"\u4e09\u5927\u90f5\u4ef6\u8cc0\u5361\u8a2d\u8a08\u6280\u5de7\uff0c\u4e2d\u79cb\u7bc0 email \u795d\u798f\u4e0d\u9072\u5230"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21763 size-full\" 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rel=\"noopener\">\u4e2d\u79cb\u7bc0\u76f8\u95dc\u7684\u5716\u50cf\u548c\u5716\u6848<\/a>\uff0c\u4f8b\u5982\u660e\u6708\u3001\u5154\u5b50\u3001\u82b1\u71c8\u7b49\u3002\u9019\u4e9b\u5716\u50cf\u80fd\u5920\u559a\u8d77\u4eba\u5011\u5c0d\u65bc\u4e2d\u79cb\u7bc0\u7684\u7f8e\u597d\u56de\u61b6\uff0c\u540c\u6642\u8207\u4f60\u7684\u54c1\u724c\u76f8\u7d50\u5408\uff0c\u589e\u5f37\u54c1\u724c\u5f62\u8c61\u548c\u8fa8\u8b58\u5ea6\u3002<\/p>\n<p>\u767c\u9001\u4e2d\u79cb\u7bc0\u96fb\u5b50\u8cc0\u5361\u662f\u4e00\u500b\u6709\u6548\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u5927\u5e45\u964d\u4f4e\u6210\u672c\uff0c\u540c\u6642\u8fc5\u901f\u4e14\u7cbe\u78ba\u5730\u50b3\u9054\u4fe1\u606f\u3002\u5728\u64b0\u5beb\u4e2d\u79cb\u7bc0 email \u5167\u5bb9\u6642\uff0c\u9664\u4e86\u8868\u9054\u5c0d\u5ba2\u6236\u7684\u4e2d\u79cb\u795d\u798f\u5916\uff0c\u4f60\u4e5f\u53ef\u4ee5\u878d\u5165\u4e00\u4e9b\u4fc3\u92b7\u5167\u5bb9\uff0c\u8b93\u5ba2\u6236\u5728\u7bc0\u65e5\u8cfc\u7269\u6642\u4eab\u53d7\u5230\u7279\u5225\u512a\u60e0\u3002\u5728\u958b\u59cb\u88fd\u4f5c\u4e2d\u79cb\u96fb\u5b50\u8cc0\u5361\u524d\uff0c\u4f60\u9700\u8981\u6e96\u5099\u4e00\u4e9b\u8a2d\u8a08\u7d20\u6750\uff0c\u5982\u4e0b\uff1a<\/p>\n<ol>\n<li>\u4f01\u696d\u6216\u54c1\u724cLOGO<\/li>\n<li>\u4e2d\u79cb\u7bc0\u65e5\u4e3b\u984cBanner<\/li>\n<li>\u5c0d\u5ba2\u6236\u7684\u795d\u798f\u8a9e<\/li>\n<li>\u4f01\u696d\u7684\u806f\u7d61\u65b9\u5f0f<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34241 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/09\/TW-\u51c6\u5907\u9636\u6bb5.jpg\" alt=\"\u4e2d\u79cb\u7bc0\u96fb\u5b50\u8cc0\u5361\u7684\u4e8b\u524d\u6e96\u5099\u9805\u76ee\" width=\"959\" height=\"867\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/09\/TW-\u51c6\u5907\u9636\u6bb5.jpg 959w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/09\/TW-\u51c6\u5907\u9636\u6bb5-300x271.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/09\/TW-\u51c6\u5907\u9636\u6bb5-768x694.jpg 768w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E7%A7%8B%E8%B3%80%E5%8D%A1%E8%A8%AD%E8%A8%88%E7%A4%BA%E7%AF%84\"><\/span>\u4e2d\u79cb\u8cc0\u5361\u8a2d\u8a08\u793a\u7bc4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5c31\u5982\u540c\u5e02\u9762\u4e0a\u7684\u6708\u9905\u79ae\u76d2\u7a2e\u985e\u7e41\u591a\uff0c\u552f\u6709\u7cbe\u7f8e\u4e14\u5177\u6709\u7bc0\u65e5\u6c23\u606f\u7684\u5305\u88dd\uff0c\u66f4\u4ee4\u4eba\u9752\u775e\uff0c\u66f4\u6709\u6a5f\u6703\u6210\u70ba\u8ca8\u67b6\u4e0a\u7684\u7206\u6b3e\u3002\u540c\u7406\uff0c\u7bc0\u65e5\u8cc0\u5361\u5176\u5be6\u4e5f\u50cf\u662f\u4e00\u5834\u7d04\u6703\uff0c\u8d8a\u662f\u7528\u5fc3\u6e96\u5099\uff0c\u8d8a\u80fd\u5275\u9020\u5b8c\u7f8e\u800c\u5370\u8c61\u6df1\u523b\u7684\u56de\u61b6\u3002\u6240\u4ee5\u5728\u8a2d\u8a08\u8cc0\u5361\u7684\u6642\u5019\u4e0d\u80fd\u99ac\u864e\uff0c\u8d8a\u7528\u5fc3\u85cf\u5c0f\u7d30\u7bc0\uff0c\u8d8a\u80fd\u5438\u5f15\u4eba\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E7%A7%8B%E8%B3%80%E5%8D%A1%E8%A8%AD%E8%A8%88%E6%A8%A1%E6%9D%BF%E4%B8%80%E9%8D%B5%E5%A5%97%E7%94%A8\"><\/span>\u4e2d\u79cb\u8cc0\u5361\u8a2d\u8a08\u6a21\u677f\u4e00\u9375\u5957\u7528<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Benchmark Email \u63d0\u4f9b\u591a\u6b3e\u514d\u8cbb\u7684\u4e2d\u79cb\u7bc0 email \u6a21\u677f\uff0c\u60a8\u53ef\u4ee5\u76f4\u63a5\u5957\u7528\u4e2d\u79cb\u8cc0\u5361\u6a21\u677f\u9032\u884c\u5feb\u901f\u7de8\u8f2f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24520 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/09\/TW-\u8282\u65e5\u6a21\u677f.gif\" alt=\"\u5f9e Benchmark Email \u5f8c\u81fa\u627e\u5230\u4e2d\u79cb\u7bc0 email \u6a21\u677f\u6b65\u9a5f\" width=\"1041\" height=\"749\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E7%A7%8B%E9%9B%BB%E5%AD%90%E8%B3%80%E5%8D%A1%E5%85%A7%E5%AE%B9%E8%A8%AD%E8%A8%88\"><\/span>\u4e2d\u79cb\u96fb\u5b50\u8cc0\u5361\u5167\u5bb9\u8a2d\u8a08<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e2d\u79cb\u7bc0 email \u914d\u8272\u53ef\u4ee5\u4ee5\u7d05\u8272\u548c\u9ec3\u8272\u70ba\u4e3b\uff0c\u896f\u51fa\u7bc0\u65e5\u559c\u6176\u7684\u6c23\u6c1b\uff1b\u914d\u5716\u53ef\u4ee5\u4ee5\u7389\u5154\u3001\u7965\u96f2\u548c\u6708\u4eae\u4f86\u88dd\u98fe\uff0c\u8c61\u5fb5\u5718\u5713\u548c\u798f\u6c23\u4e4b\u610f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24521 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/09\/TW-\u5185\u5bb9\u8bbe\u8ba1.gif\" alt=\"\u4fee\u6539\u4e2d\u79cb\u8cc0\u5361\u6a21\u677f\u6a6b\u5e45\u5716\u7247\u6b65\u9a5f\" width=\"1041\" height=\"749\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%AE%A2%E8%A3%BD%E5%8C%96%E4%B8%AD%E7%A7%8B%E7%AF%80%E8%B3%80%E5%8D%A1%E5%95%8F%E5%80%99%E8%AA%9E\"><\/span>\u5ba2\u88fd\u5316\u4e2d\u79cb\u7bc0\u8cc0\u5361\u554f\u5019\u8a9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u52a0\u5165<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%b7%a7%e7%94%a8%e5%80%8b%e6%80%a7%e5%8c%96%e5%8a%9f%e8%83%bd%ef%bc%8c%e8%ae%93%e4%bd%a0%e7%9a%84%e9%83%b5%e4%bb%b6%e8%88%87%e7%9c%be%e4%b8%8d%e5%90%8c\/\" target=\"_blank\" rel=\"noopener\">\u500b\u6027\u5316<\/a>\u554f\u5019\u8a9e\uff0c\u53ef\u4ee5\u8b93\u6bcf\u4e00\u5c01\u90f5\u4ef6\u90fd\u662f\u7279\u5225\u5b9a\u5236\u7684\uff0c\u7d66\u5ba2\u6236\u4e00\u7a2e\u7368\u4e00\u7121\u4e8c\u7684\u5c08\u5c6c\u611f\uff0c\u5f9e\u800c\u62c9\u8fd1\u8207\u4ed6\u5011\u4e4b\u9593\u7684\u8ddd\u96e2\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24522 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/09\/TW-\u52a0\u5165\u95ee\u5019\u8bed.gif\" alt=\"\u63d2\u5165\u500b\u4eba\u5316\u554f\u5019\u8a9e\u6b65\u9a5f\" width=\"1041\" height=\"749\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%80%9F%E5%8B%A2%E4%B8%AD%E7%A7%8B_email_%E6%94%B6%E9%9B%86%E7%A4%BE%E7%BE%A4%E6%9C%83%E5%93%A1\"><\/span>\u501f\u52e2\u4e2d\u79cb email \u6536\u96c6\u793e\u7fa4\u6703\u54e1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u52a0\u5165\u54c1\u724c\u793e\u7fa4\u5340\u584a\uff0c\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u5f15\u5c0e\u5ba2\u6236\u81f3\u5b98\u7db2\u6216\u793e\u7fa4\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u5f9e\u800c\u4f86\u6316\u6398\u6f5b\u5728\u7684\u6d88\u8cbb\u6a5f\u9047\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24523 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/09\/TW-\u52a0\u5165\u793e\u7fa4.gif\" alt=\"\u5982\u4f55\u63d2\u5165\u793e\u7fa4\u8ffd\u8e64\u5340\u584a\u6b65\u9a5f\" width=\"1041\" height=\"749\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E7%A7%8B%E7%AF%80_email_%E7%99%BC%E9%80%81%E6%99%82%E9%96%93%E5%BB%BA%E8%AD%B0\"><\/span>\u4e2d\u79cb\u7bc0 email \u767c\u9001\u6642\u9593\u5efa\u8b70<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6708\u9905\u53ea\u6709\u5728\u4e2d\u79cb\u7bc0\u624d\u6703\u6536\u5230\u95dc\u6ce8\uff0c\u540c\u6a23\uff0c\u54c1\u724c\u5982\u679c\u4e0d\u65b7\u7684\u5411\u7528\u6236\u63a8\u9001\u7522\u54c1\uff0c\u6700\u5f8c\u7684\u7d50\u679c\u5c31\u662f\u88ab\u52a0\u5165\u9ed1\u540d\u55ae\u3002\u5100\u5f0f\u611f\u6eff\u6eff\u7684\u7d00\u5ff5\u65e5\u7d04\u6703\uff0c\u5c0d\u65b9\u624d\u6703\u8a18\u5f97\u4f60\u7684\u597d\uff0c\u9078\u64c7\u5408\u9069\u7684\u767c\u9001\u6642\u9593\u624d\u662f\u738b\u9053\u3002 Benchmark Email \u63d0\u4f9b\u5e7e\u500b\u6700\u4f73\u767c\u9001\u6642\u9593\u7d66\u60a8\u53c3\u8003\uff0c\u6839\u64da\u7bc0\u65e5\u4f86\u8abf\u6574\u60a8\u7684\u90f5\u4ef6\u884c\u92b7\u898f\u5283\u3002<\/p>\n<ol>\n<li>\u6700\u4f73\u5bc4\u4ef6\u65e5\u5b50\uff1a\u9031\u56db &gt; \u9031\u4e8c &gt; \u9031\u4e09<\/li>\n<li>\u6700\u4f73\u5bc4\u4ef6\u6642\u9593\uff1a\u65e9\u4e0a\u5341\u9ede &gt; \u4e0b\u5348\u5169\u9ede &gt; \u665a\u4e0a\u516b\u9ede<\/li>\n<li>\u6ce8\u610f\uff1a\u76e1\u91cf\u907f\u514d\u5728\u5468\u672b\u5bc4\u9001\u90f5\u4ef6\uff0c\u56e0\u9031\u672b\u5c6c\u65bc\u4f11\u9592\u6642\u5149\uff0c\u6aa2\u8996\u96fb\u5b50\u4fe1\u7bb1\u7684\u6642\u9593\u8f03\u5c11\u3002<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96%EF%BC%9A%E6%8A%8A%E6%8F%A1%E4%B8%AD%E7%A7%8B%E7%AF%80_email_%E6%8F%90%E9%AB%98%E5%AE%A2%E6%88%B6%E5%A5%BD%E6%84%9F%E5%BA%A6\"><\/span>\u7d50\u8ad6\uff1a\u628a\u63e1\u4e2d\u79cb\u7bc0 email \u63d0\u9ad8\u5ba2\u6236\u597d\u611f\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7c21\u800c\u8a00\u4e4b\uff0c\u4e2d\u79cb\u7bc0\u662f\u4e00\u500b\u8207\u5ba2\u6236\u5efa\u7acb\u60c5\u611f\u806f\u7e6b\u7684\u7d55\u4f73\u6642\u6a5f\uff0c\u5229\u7528\u4e2d\u79cb\u8cc0\u5361\u548c\u96fb\u5b50\u90f5\u4ef6\u53ef\u4ee5\u6709\u6548\u5730\u300c\u64a9\u52d5\u300d\u5ba2\u6236\u3002<\/p>\n<p>\u5728\u8a2d\u8a08\u8cc0\u5361\u6642\uff0c\u9078\u64c7\u8207\u4e2d\u79cb\u7bc0\u76f8\u95dc\u7684\u5716\u50cf\u548c\u5b57\u9ad4\uff0c\u50b3\u9054\u771f\u646f\u7684\u795d\u798f\uff1b\u5728\u64b0\u5beb\u90f5\u4ef6\u5167\u5bb9\u6642\uff0c\u878d\u5165\u4e2d\u79cb\u7bc0\u7684\u95dc\u9375\u8a5e\uff0c\u540c\u6642\u63d0\u4f9b\u7279\u5225\u512a\u60e0\uff0c\u90fd\u80fd\u5920\u5e6b\u52a9\u4f60\u5438\u5f15\u66f4\u591a\u5ba2\u6236\u7684\u95dc\u6ce8\uff0c\u540c\u6642\u63d0\u5347\u54c1\u724c\u5f62\u8c61\u548c\u696d\u7e3e\u3002<\/p>\n<p>\u5176\u5be6\uff0c\u7bc0\u6176\u65e5\u4e0d\u7ba1\u662f\u5c0d\u65b0\u8001\u5ba2\u6236\u9032\u884c\u6d3b\u52d5\u5ba3\u50b3\uff0c\u9084\u662f\u767c\u9001\u4e00\u5c01<a href=\"https:\/\/www.benchmarkemail.com\/blog\/holiday-email-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\u7bc0\u65e5\u795d\u798f\u90f5\u4ef6<\/a>\uff0c\u90fd\u662f\u63d0\u9ad8\u4f01\u696d\u5728\u5ba2\u6236\u5fc3\u88e1\u7684\u597d\u611f\u5ea6\uff0c\u4e0d\u59a8\u6293\u4f4f\u9019\u500b\u6a5f\u6703\uff0c\u4e00\u8d77\u4f86<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%8e%ad%e5%80%a6%e4%b8%80%e6%88%90%e4%b8%8d%e8%ae%8a%ef%bc%9f%e4%b8%ad%e7%a7%8b%e9%9b%bb%e5%ad%90%e5%a0%b1%e8%a8%ad%e8%a8%88%e4%b8%89%e5%a4%a7%e5%bf%83%e6%b3%95\/\" target=\"_blank\" rel=\"noopener\">\u89e3\u9396\u7bc0\u65e5\u884c\u92b7\u96fb\u5b50\u8cc0\u5361\u8a2d\u8a08<\/a>\u7684\u6280\u80fd\uff0c\u8b93\u4f60\u7684\u4e2d\u79cb\u7bc0 email 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