{"id":25325,"date":"2021-11-25T09:29:32","date_gmt":"2021-11-25T09:29:32","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=25325"},"modified":"2023-07-28T08:48:15","modified_gmt":"2023-07-28T08:48:15","slug":"%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8-google-analytics-%e5%88%86%e6%9e%90%e8%bf%bd%e8%b9%a4%e9%9b%bb%e5%ad%90%e5%a0%b1","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8-google-analytics-%e5%88%86%e6%9e%90%e8%bf%bd%e8%b9%a4%e9%9b%bb%e5%ad%90%e5%a0%b1\/","title":{"rendered":"\u5982\u4f55\u4f7f\u7528 Google Analytics (\u5206\u6790)\u8ffd\u8e64\u96fb\u5b50\u5831"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u60a8\u662f\u5426\u53ad\u5026\u4e86\u6700\u8fd1 Apple \u63a8\u51fa\u7684 iOS 15 \u66f4\u65b0\uff1f\u6211\u5011\u4e5f\u672a\u5617\u4e0d\u662f\uff0c<\/span><span style=\"font-weight: 400\">\u4e0d\u5e78\u7684\u662f\uff0c\u6211\u5011\u597d\u4e00\u9663\u5b50\u90fd\u8981\u8a0e\u8ad6\u9019\u500b\u72c0\u6cc1\u4e86\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/2021-ios-15-%e6%9b%b4%e6%96%b0%e5%b0%87%e5%a6%82%e4%bd%95%e6%94%b9%e8%ae%8a%e6%82%a8%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7\/\"><span style=\"font-weight: 400\">2021 iOS 15 \u66f4\u65b0\u5c07\u5982\u4f55\u6539\u8b8a\u60a8\u7684 EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u3002\u82e5\u60a8\u4e4b\u524d\u6e96\u5099\u4e0d\u53ca\uff0c\u60a8\u73fe\u5728\u53ef\u80fd\u6b63\u5728\u8655\u7406\u60a8\u7684 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/why-having-an-email-marketing-strategy-is-important\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400\">\u6240\u906d\u53d7\u7684\u885d\u64ca\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apple 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400\">\u7121\u6cd5\u700f\u89bd\u771f\u6b63\u7684\u90f5\u4ef6\u4f4d\u5740<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u4e0d\u7528\u6211\u63d0\u9192\uff0c\u60a8\u73fe\u5728\u61c9\u8a72\u4fee\u6b63 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/are-your-emails-successful\/\"><span style=\"font-weight: 400\">\u8ffd\u8e64\u65b9\u5f0f<\/span><\/a><span style=\"font-weight: 400\">\u3002\u5e78\u904b\u7684\u662f\uff0c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/ios-15-email-marketing-kpis\/\"><span style=\"font-weight: 400\">\u4ecd\u6709\u5176\u4ed6\u90f5\u4ef6\u7684\u95dc\u9375\u7e3e\u6548\u6307\u6a19(KPIs)\u503c\u5f97\u95dc\u6ce8<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4ee5\u53ca\u5176\u4ed6\u65b9\u6cd5\u6e2c\u8a66\u54ea\u4e9b\u5ee3\u544a\u6d3b\u52d5\u6709\u6548\uff0c\u54ea\u4e9b\u7121\u6548\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u53e6\u5916\uff0cBenchmark Email\u8f15\u9b06\u5c07\u60a8\u7684\u96fb\u5b50\u5831\u8207\u771f\u6b63\u53ef\u8861\u91cf\u7684\u6307\u6a19\u9023\u7d50\u8d77\u4f86\u3002\u63a5\u4e0b\u4f86\u6211\u5011\u5c07\u8a0e\u8ad6\u5982\u4f55\u4f7f\u7528 Google \u5206\u6790\u8ffd\u8e64Benchmark Email \u96fb\u5b50\u5831\u662f\u5426\u6210\u529f\u3002\u6e96\u5099\u597d\u4e86\u55ce\uff1f<\/span><\/p>\n<h2><b>\u4f7f\u7528 Google \u5206\u6790\u7684\u597d\u8655<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u9762\u5c0d\u73fe\u5be6\u5427\uff0c\u4e0d\u662f\u6bcf\u500b\u4f01\u696d\u90fd\u6709\u4e00\u7b46\u9f90\u5927\u7684\u884c\u92b7\u9810\u7b97\u3002\u5f8c\u7aef\u7db2\u7ad9\u5206\u6790\u5de5\u5177\u53ef\u80fd\u53c8\u8cb4\u53c8\u82b1\u6642\u9593\u3002\u6bcf\u6a23\u5de5\u5177\u90fd\u6709\u5176\u7af6\u722d\u512a\u52e2\uff0c\u4e0d\u77e5\u4e0d\u89ba\u9593\uff0c\u60a8\u8a3b\u518a\u4e86\u4e00\u5806\u5206\u6790\u5de5\u5177\uff0c\u88e1\u9762\u7684\u529f\u80fd\u591a\u5230\u60a8\u6839\u672c\u7528\u4e0d\u8457\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google \u5206\u6790\u7684\u597d\u8655\u8aaa\u4e0d\u76e1\uff0c\u6700\u5927\u597d\u8655\u5728\u65bc\u4f7f\u7528 Google \u5e33\u6236\u6642\uff0c\u9019\u5957\u5de5\u5177\u5b8c\u5168\u514d\u8cbb\u3002\u662f\u7684\uff0c\u4e00\u6bdb\u9322\u90fd\u4e0d\u7528\u4ed8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u7121\u9700\u5132\u5b58\u4e00\u5806\u8a66\u7b97\u8868\uff0cGoogle \u5206\u6790\u6703\u70ba\u60a8\u8ffd\u8e64\u6240\u6709\u7db2\u7ad9\u6578\u64da\u3002\u800c\u4e14\uff0c\u82e5\u60a8\u9700\u8981\u9032\u884c\u8abf\u6574\uff0c\u60a8\u53ef\u5ba2\u88fd\u5316\u5831\u544a\uff0c\u4ee5\u4fbf\u6e96\u78ba\u67e5\u770b\u8ffd\u8e64\u6578\u64da\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google \u5206\u6790\u5e6b\u52a9\u60a8\u6df1\u5165\u4e86\u89e3\u7528\u6236\u548c\u8a2a\u5ba2\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/increase-website-traffic\/\"><span style=\"font-weight: 400\">\u7db2\u7ad9\u6d41\u91cf<\/span><\/a><span style=\"font-weight: 400\">\u4ee5\u53ca\u7279\u5b9a\u7db2\u7ad9\u884c\u70ba\u3002\u60a8\u53ef\u67e5\u770b\u793e\u7fa4\u5a92\u9ad4\u5982\u4f55\u63a8\u52d5\u6d41\u91cf\u548c\u8f49\u63db\u7387\uff0c\u54ea\u4e9b\u90e8\u843d\u683c\u6587\u7ae0\u7372\u5f97\u6700\u591a\u700f\u89bd\u91cf\uff0c\u54ea\u4e9b\u7db2\u9801\u4e92\u52d5\u6700\u591a\u3002Google \u5206\u6790\u5f9e\u6b64\u62c9\u958b\u5e37\u5e55\uff0c\u60a8\u53ef\u767c\u73fe\u5dee\u8ddd\u3001\u9700\u8981\u512a\u5316\u7684\u5167\u5bb9\u4ee5\u53ca\u6210\u529f\u4e4b\u8655\u3002Google \u5206\u6790\u662f\u884c\u92b7\u548c\u92b7\u552e\u5718\u968a\u4ee5\u53ca\u700f\u89bd <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/manage-email-campaigns\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u6d3b\u52d5<\/span><\/a><span style=\"font-weight: 400\">\u7e3e\u6548\u7684\u91cd\u8981\u5de5\u5177\u3002<\/span><\/p>\n<h2><b>\u4f7f\u7528 Google \u5206\u6790\u6df1\u5165\u4e86\u89e3\u60a8\u7684 EDM \u884c\u92b7\u6295\u5831\u7387<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u82e5\u60a8\u5c1a\u672a\u6210\u70ba Benchmark Email \u7528\u6236\uff0c<\/span><span style=\"font-weight: 400\">\u60a8\u53ef\u624b\u52d5\u5c07 <\/span><a href=\"https:\/\/www.benchmarkone.com\/blog\/guide-to-utm-parameters\/\"><span style=\"font-weight: 400\">UTM \u53c3\u6578<\/span><\/a><span style=\"font-weight: 400\">\u653e\u5728\u96fb\u5b50\u5831\u88e1\u7684\u6bcf\u500b\u9023\u7d50\u3002<\/span><span style=\"font-weight: 400\">\u82e5\u60a8\u5df2\u662fBenchmark \u90f5\u4ef6\u7528\u6236\uff0c\u60a8\u53ea\u9700<\/span><a href=\"https:\/\/kb.benchmarkemail.com\/tw\/can-i-add-google-analytics-tracking-to-my-email-campaigns\/\"><span style=\"font-weight: 400\">\u9023\u63a5\u60a8\u7684 Google \u5206\u6790\u5e33\u865f<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u6211\u5011\u4fbf\u6703\u81ea\u52d5\u5728 Google \u5206\u6790\u4e2d\u8ffd\u8e64\u60a8\u7684\u96fb\u5b50\u5831\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\uff08p.s. \u9084\u6c92\u7533\u8acb Benchmark \u5e33\u6236\uff1f<\/span><a href=\"https:\/\/ui.benchmarkemail.com\/tw\/register\"><span style=\"font-weight: 400\">\u9ede\u64ca\u5373\u53ef\u514d\u8cbb\u8a3b\u518a<\/span><\/a><span style=\"font-weight: 400\">\u3002\uff09<\/span><\/p>\n<h3><span style=\"color: #999999\"><b>Google 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\u5206\u6790\u5e33\u6236\u63a5\u8457\u9ede\u9078\u300c\u5ba2\u6236\u958b\u767c\u300d\u88e1\u7684\u300c\u5ee3\u544a\u6d3b\u52d5\u300d\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25327\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/11\/Google-Analytics.png\" alt=\"google-analytics\" width=\"920\" height=\"816\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/11\/Google-Analytics.png 920w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/11\/Google-Analytics-300x266.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2021\/11\/Google-Analytics-768x681.png 768w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u9019\u500b\u529f\u80fd\u53ef\u700f\u89bd\uff1a<\/span><\/p>\n<h2><b>\u5ba2\u6236\u958b\u767c\u6307\u6a19<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u60a8\u7684\u96fb\u5b50\u5831\u70ba\u60a8\u7684\u7db2\u7ad9\u5e36\u4f86\u591a\u5c11\u6d41\u91cf\uff1f<\/span><\/p>\n<h3><strong><span style=\"color: #999999\">\u5de5\u4f5c\u968e\u6bb5<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u5f9e\u60a8\u9078\u64c7\u7684\u96fb\u5b50\u5831\u8ffd\u8e64\u700f\u89bd\u91cf\u3002\u9019\u9805\u6578\u64da\u53ef\u7528\u65bc\u67e5\u770b\u60a8\u7684\u90f5\u4ef6\u6d3b\u52d5\u70ba\u7db2\u7ad9\u5e36\u4f86\u591a\u5c11\u6d41\u91cf\u3002\u9019\u4e9b\u700f\u89bd\u91cf\u4e0d\u50c5\u5305\u62ec\u96fb\u5b50\u5831\u6536\u4ef6\u4eba\uff0c\u9084\u5305\u62ec\u6536\u5230\u8f49\u5bc4\u90f5\u4ef6\u6216\u6536\u5230\u9023\u7d50\u7684\u8a2a\u5ba2\u3002<\/span><\/p>\n<h3><strong><span style=\"color: #999999\">\u4f7f\u7528\u8005\u548c\u65b0\u4f7f\u7528\u8005<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u900f\u904e\u60a8\u7684\u96fb\u5b50\u5831\u9032\u5230\u7db2\u7ad9\u7684\u8a2a\u5ba2\u6578\u91cf\u548c\u4f7f\u7528\u8005\u76f8\u95dc\u3002\u56e0\u70ba\u4f7f\u7528\u8005\u53ef\u80fd\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\u5f88\u591a\u6b21\uff0c\u8a2a\u5ba2\u6578\u91cf\u6703\u7565\u4f4e\u65bc\u5de5\u4f5c\u968e\u6bb5\u7684\u6578\u91cf\u3002\u60a8\u4e5f\u53ef\u4ee5\u628a\u9996\u6b21\u700f\u89bd\u7db2\u9801\u7684\u8a2a\u5ba2\u6578\u91cf\u9023\u7d50\u5230\u60a8\u7684\u96fb\u5b50\u5831\u3002\u9019\u662f\u4e00\u500b\u6709\u7528\u7684\u8861\u91cf\u6a19\u6e96\uff0c\u53ef\u4ee5\u770b\u51fa\u60a8\u7684\u96fb\u5b50\u5831\u662f\u5426\u8207\u60a8\u5148\u524d\u6c92\u6709\u806f\u7d61\u904e\u7684\u53d7\u773e\u7522\u751f\u5171\u9cf4\u3002<\/span><\/p>\n<h2><b>\u884c\u70ba\u6307\u6a19<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u4f7f\u7528\u8005\u5230\u9054\u60a8\u7684\u7db2\u7ad9\u6642\u5728\u505a\u4ec0\u9ebc\uff1f<\/span><\/p>\n<h3><span style=\"color: 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style=\"font-weight: 400\">\u5584\u7528 Google \u5206\u6790\u7684\u5de5\u5177\u548c\u529f\u80fd\uff0c\u60a8\u5c07\u7372\u5f97\u5168\u65b9\u4f4d\u8996\u91ce\uff0c\u4e86\u89e3\u60a8\u7684\u90f5\u4ef6\u57f7\u884c\u60c5\u6cc1\u4e5f\u4f7f\u60a8\u8a2d\u5b9a\u76ee\u6a19\u66f4\u70ba\u7cbe\u7d30\uff0c\u56e0\u70ba\u60a8\u53ef\u4ee5\u8ffd\u8e64\u8f49\u63db\u7387\u548c\u6536\u5165\u7b49\u7d30\u7bc0\uff0c\u771f\u6b63\u5c07 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/roi-of-email-marketing\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u548c\u6295\u8cc7\u56de\u5831\u7387<\/span><\/a><span style=\"font-weight: 400\">\u9023\u7d50\u5728\u4e00\u8d77\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u82e5\u60a8\u5c0d\u6211\u5011\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u5982\u4f55\u9023\u63a5 Google \u5206\u6790\u5e33\u6236\u611f\u5230\u597d\u5947\uff0c\u4e26\u60f3\u4e86\u89e3\u66f4\u591a\u8a0a\u606f\u5b78\u7fd2\u5982\u4f55\u64cd\u4f5c\uff0c<\/span><a href=\"https:\/\/kb.benchmarkemail.com\/tw\/can-i-add-google-analytics-tracking-to-my-email-campaigns\/\"><span style=\"font-weight: 400\">\u9ede\u64ca\u6b64\u9023\u7d50\u7372\u53d6\u8a73\u7d30\u8a0a\u606f<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6700\u5f8c\uff0c\u82e5\u60a8\u76ee\u524d\u4e0d\u662f\u00a0 Benchmark Email \u7528\u6236\u4f46\u6709\u8208\u8da3\u8a3b\u518a\uff0c<\/span><a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/register\"><span style=\"font-weight: 400\">\u8acb\u7acb\u5373\u52a0\u5165\u6211\u5011\u7684\u514d\u8cbb\u8a08\u5283<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u770b\u770b\u6211\u5011\u7684\u5b8c\u6574\u5167\u5bb9\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60a8\u662f\u5426\u53ad\u5026\u4e86\u6700\u8fd1 Apple \u63a8\u51fa\u7684 iOS 15 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