{"id":26131,"date":"2022-04-13T08:53:59","date_gmt":"2022-04-13T08:53:59","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=26131"},"modified":"2023-07-03T01:20:34","modified_gmt":"2023-07-03T01:20:34","slug":"2022%e5%b9%b4%e5%93%aa%e5%80%8b-edm-%e8%a1%8c%e9%8a%b7%e5%b9%b3%e5%8f%b0%e6%95%88%e6%9e%9c%e5%a5%bd%ef%bc%8c%e6%88%91%e5%80%91%e4%be%86%e6%95%99%e6%95%99%e4%bd%a0%e9%81%b8%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/2022%e5%b9%b4%e5%93%aa%e5%80%8b-edm-%e8%a1%8c%e9%8a%b7%e5%b9%b3%e5%8f%b0%e6%95%88%e6%9e%9c%e5%a5%bd%ef%bc%8c%e6%88%91%e5%80%91%e4%be%86%e6%95%99%e6%95%99%e4%bd%a0%e9%81%b8%ef%bc%81\/","title":{"rendered":"2022\u5e74\u54ea\u500b EDM \u884c\u92b7\u5e73\u53f0\u6548\u679c\u597d\uff0c\u6211\u5011\u4f86\u6559\u6559\u4f60\u9078\uff01"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21756\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204.png\" alt=\"\" width=\"1200\" height=\"320\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204.png 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204-300x80.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204-1024x273.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204-768x205.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u6709\u4eba\u8aaa\uff0c2022 \u5e74\u884c\u92b7\u8da8\u52e2\u8981\u5c08\u6ce8\u65bc KOL \u884c\u92b7\uff0c\u5f71\u7247\u884c\u92b7\uff0c\u9ad4\u9a57\u5f0f\u884c\u92b7\uff0c\u793e\u5a92\u76f4\u64ad\u884c\u92b7&#8230;\u53ef\u898b\uff0c\u884c\u92b7\u4e16\u754c\u4ee5\u5149\u901f\u98db\u8f49\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u5a92\u4ecb\u548c\u65b9\u5f0f\u6bcf\u5e74\u90fd\u5728\u4e0d\u65b7\u66f4\u65b0\u8b8a\u5316\uff0c\u800cEDM \u884c\u92b7\u5e73\u53f0\u57fa\u65bc\u4f4e\u6210\u672c\u3001\u9ad8\u6548\u7387\u3001\u9ad8\u8986\u84cb\u7387\u3001\u4fe1\u606f\u8ca0\u8f09\u91cf\u5927\u7b49\u591a\u91cd\u512a\u52e2\uff0c\u5b83\u4ecd\u7136\u662f\u975e\u5e38\u6709\u6548\u4e0d\u904e\u6642\u7684\u884c\u92b7\u6e20\u9053\u3002\u900f\u904e\u641c\u7d22\u5f15\u64ce\uff0c\u5728\u7db2\u8def\u4e0a\u7be9\u9078 EDM 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href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%9b%bb%e5%ad%90%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e5%b9%b3%e5%8f%b0%e6%80%8e%e9%ba%bc%e9%81%b8%e6%93%87%ef%bc%9f%e6%af%94%e8%bc%83%e4%b8%80%e4%b8%8b%e5%b0%b1%e7%9f%a5%e9%81%93%ef%bc%81\/\">\u96fb\u5b50\u5831\u884c\u92b7\u5e73\u53f0<\/a>\uff0c\u9069\u7528\u65bc\u591a\u500b\u884c\u696d\uff0c\u8b6c\u5982\u96fb\u5546\u884c\u696d\uff0c\u6703\u5c55\u884c\u696d\uff0c\u800c\u4e14\u5728\u73fe\u4eca\u65b0\u51a0\u75c5\u6bd2\uff08COVID-19\uff09\u5f71\u97ff\u5404\u884c\u5404\u696d\u6642\uff0c\u4f01\u696d\u7784\u6e96\u9019\u4e00\u500b\u96fb\u5b50\u5831\u884c\u92b7\u5e73\u53f0\uff0c\u628a\u63e1\u75ab\u60c5\u4e0b\u7684\u5546\u6a5f\uff0c\u4ee5\u6b64\u4fdd\u6301\u751f\u610f\u7a69\u5b9a\u3002\u7528\u6236\u4f7f\u7528 EDM \u884c\u92b7\u5e73\u53f0\uff0c\u5176\u4e3b\u8981\u76ee\u7684\u662f\u70ba\u4e86\u80fd\u5920\u7372\u53d6\u5ba2\u6236\u8cc7\u6599\uff0c\u62d3\u5c55\u540d\u55ae\uff0c\u63a8\u5ee3\u54c1\u724c\uff0c\u92b7\u552e\u7522\u54c1\uff0c\u7dad\u8b77\u5ba2\u6236\u95dc\u4fc2\u7b49\uff0c\u5177\u9ad4\u6d3b\u52d5\u8868\u73fe\u6709\uff1a<\/p>\n<ol>\n<li>\u767c\u9001\u5916\u8cbf\u958b\u767c\u4fe1\uff0c\u62d3\u5c55\u589e\u52a0 Email \u540d\u55ae\u3002<\/li>\n<li>\u8209\u8fa6\u4fc3\u92b7\u6d3b\u52d5\uff0c\u589e\u52a0\u8a02\u55ae\u8f49\u5316\u3002<\/li>\n<li>\u6703\u54e1\u6578\u64da\u7d93\u71df\uff0c\u589e\u52a0\u8907\u8cfc\u7387\u3002<\/li>\n<li>\u5b9a\u671f\u767c\u9001\u5468\u520a\/\u6708\u520a\uff0c\u7dad\u8b77\u5ba2\u6236\u95dc\u4fc2\u3002<\/li>\n<\/ol>\n<h2><strong>EDM \u884c\u92b7\u5e73\u53f0\u4f7f\u7528\u5c0d\u8c61<\/strong><\/h2>\n<p>\u7121\u8ad6\u4f60\u662f\u5f9e\u4e8b\u54ea\u500b\u884c\u696d\uff0c EDM \u884c\u92b7\u5e73\u53f0\u90fd\u53ef\u4ee5\u9069\u7528\u65bc\u60a8\u6240\u5728\u7684\u884c\u696d\uff01<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/benchmark-%e6%bb%bf%e5%ae%a2%e9%83%b5%e4%bb%b6%e6%a8%b9%e7%ab%8b%e8%a1%8c%e6%a5%ad%e6%a8%99%e6%a6%9c%ef%bc%8c%e5%bc%95%e9%a0%98%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e9%96%8b%e7%99%bc%e6%96%b0%e5%ae%a2\/\">EDM \u767c\u4fe1\u670d\u52d9<\/a>\u6db5\u84cb\u7684\u884c\u696d\u7bc4\u570d\u5ee3\uff0c\u56e0\u6b64\uff0c EDM \u884c\u92b7\u5e73\u53f0\u4f7f\u7528\u5c0d\u50cf\u4e5f\u5f88\u5ee3\uff01\u6bd4\u5982\uff1a\u5fae\u578b\u4f01\u696d\u4ee5\u53ca\u500b\u4eba\u5de5\u4f5c\u5ba4\uff0c\u54e1\u5de5\u8077\u54e1\u6578\u91cf\u5c11\uff0c\u53ef\u652f\u914d\u4eba\u54e1\u5c11\uff0c\u5728\u6b64\u60c5\u6cc1\u4e0b\uff0c\u53ef\u80fd\u6703\u6709\u4e00\u4eba\u8eab\u517c\u591a\u8077\uff0c\u65e2\u8981\u505a\u696d\u52d9\u958b\u767c\uff0c\u53c8\u8981\u505a\u884c\u92b7\u5de5\u4f5c\u3002\u6b64\u5916\uff0c\u5728\u884c\u92b7\u65b9\u9762\u6295\u5165\u7684\u9810\u7b97\u8cc7\u91d1\u6709\u9650\uff0c\u6240\u4ee5\u6bcf\u4e00\u7b46\u8cc7\u91d1\u90fd\u9700\u8981\u82b1\u5728\u5200\u5203\u4e0a\uff0c\u8b93\u6295\u5165\u7684\u8cc7\u91d1\u6536\u76ca\u6700\u5927\u5316\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34372 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-20220401-\u538b\u7f29.png\" alt=\"EDM \u884c\u92b7\u5e73\u53f0\" width=\"1166\" height=\"549\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-20220401-\u538b\u7f29.png 1166w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-20220401-\u538b\u7f29-300x141.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-20220401-\u538b\u7f29-1024x482.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-20220401-\u538b\u7f29-768x362.png 768w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\" \/><\/p>\n<h2><strong>\u4f7f\u7528 EDM \u884c\u92b7\u5e73\u53f0\u7684\u597d\u8655<\/strong><\/h2>\n<p>\u8fc4\u4eca\u70ba\u6b62\uff0c\u70ba\u4f55 EDM \u884c\u92b7\u65b9\u5f0f\u9084\u662f\u53d7\u5230\u90a3\u9ebc\u591a\u884c\u92b7\u4eba\u8ffd\u6367\uff1f\u7576\u7136\u662f\u56e0\u70ba\u5176\u6709\u5927\u5927\u7684\u76ca\u8655\uff01<a href=\"https:\/\/www.benchmarkemail.com\/tw\/features\/email-builder\/\">EDM\u96fb\u5b50\u5831\u88fd\u4f5c\u5e73\u53f0<\/a>\u53ef\u4ee5\u5305\u652c<a href=\"https:\/\/blog.hubspot.com\/marketing\/benefits-of-email-marketing\">EDM \u767c\u4fe1\u670d\u52d9<\/a>\u3001\u7bc0\u7701\u884c\u92b7\u6210\u672c\u3001\u7ba1\u7406\u5ba2\u6236\u8cc7\u6599\u3001\u63a8\u5ee3\u6d3b\u52d5\u7b49\u591a\u65b9\u4f4d\u5de5\u4f5c\uff01<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26135 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-20220402.png\" alt=\"EDM \u884c\u92b7\u5e73\u53f0\" width=\"1200\" height=\"715\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-20220402.png 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-20220402-300x179.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-20220402-1024x610.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-20220402-768x458.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3><strong>1.\u7bc0\u7701\u5ee3\u544a\u82b1\u8cbb<\/strong><\/h3>\n<p>EDM \u884c\u92b7\u6210\u672c\u5c0d\u65bc\u5176\u4ed6\u884c\u92b7\u65b9\u5f0f\u4f86\u8aaa\uff0c\u53ef\u4ee5\u8aaa\u662f\u5f88\u4f4e\u4e86\uff01\u64da\u7d71\u8a08\uff0c\u9032\u884c Facebook \u63a8\u5ee3\uff0cFB \u7c89\u7d72\u5718\u89f8\u53ca\u6210\u672c\u70ba 0.58\u5143\/\u4eba\uff0c\u90f5\u4ef6\u7fa4\u767c\u6bcf\u5c01\u90f5\u4ef6\u7684\u6210\u672c\u50f9\u53ea\u9700\u89810.18\u5143\u800c\u5df2\uff0c<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/benchmark-email-%e6%96%b0%e6%89%8b%e7%94%a8%e6%88%b6%e5%b8%b8%e8%a6%8b%e5%95%8f%e9%a1%8c%e5%a4%a7%e8%a7%a3%e7%ad%94\/\">EDM \u767c\u4fe1\u670d\u52d9<\/a>\u6210\u672c\u53ef\u7b97\u4e0d\u9ad8\u4e86\uff01<\/p>\n<h3><strong>2.\u5e6b\u696d\u52d9\u904e\u6ffe\u4e00\u7dda\u540d\u55ae<\/strong><\/h3>\n<p>\u5982\u4f55\u5340\u5225\u54ea\u4e9b\u662f\u9ad8\u8cea\u91cf\u5ba2\u6236\u5462\uff1f\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u9664\u4e86\u7fa4\u767c\u57fa\u672c\u529f\u80fd\u5916\uff0c\u9084\u5177\u6709\u540d\u55ae\u7ba1\u7406\u529f\u6548\u3002\u7528\u6236\u904b\u7528\u9019\u500b\u5de5\u5177\u5c07\u540d\u55ae\u6309\u7167\u7fa4\u7d44\u5340\u9694\u7ba1\u7406\uff0c\u5e6b\u4f60\u7be9\u9078\u51fa\u6700\u6709\u53ef\u80fd\u5b8c\u6210\u8a02\u55ae\u8cfc\u8cb7\u7684\u5ba2\u6236\u8cc7\u6599\uff0c\u63d0\u9ad8\u696d\u7e3e\u3002<\/p>\n<h3><strong>3.\u589e\u52a0\u6d3b\u52d5\u53c3\u8207\u4eba\u6578<\/strong><\/h3>\n<p>\u8209\u8fa6\u7dda\u4e0b\u8b1b\u5ea7\u6d3b\u52d5\uff0c\u7dda\u4e0a\u8ab2\u7a0b\u6559\u5b78\uff0c\u9080\u8acb\u7528\u6236\u53c3\u8207 \uff0c\u5982\u4f55\u63d0\u9ad8\u6d3b\u52d5\u7684\u53c3\u5ea7\u7387\uff1f\u904b\u7528 EDM 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EDM \u884c\u92b7\u5e73\u53f0<\/strong><\/h2>\n<p>\u9078\u64c7EDM\u96fb\u5b50\u5831\u88fd\u4f5c\u5e73\u53f0\u6642\uff0c\u9700\u8981\u512a\u5148\u7d9c\u5408\u8003\u616e\u4ee5\u4e0b\u56e0\u7d20\uff1a\u50f9\u683c\u3001\u6703\u54e1\u6578\u3001\u767c\u9001\u91cf\u3001\u662f\u5426\u6709\u8a2d\u8a08\u4eba\u54e1\u3001\u5e73\u53f0\u7fa4\u767c\u5230\u9054\u7387\u3001\u5206\u6790\u5831\u544a\u7b49\u3002<\/p>\n<h3><strong>1.\u96fb\u5b50\u5831\u884c\u92b7\u5e73\u53f0\u50f9\u683c VS \u6703\u54e1\u6578\u3001\u767c\u9001\u91cf<\/strong><\/h3>\n<p>\u5e73\u53f0\u50f9\u683c\u53ef\u80fd\u662f\u4f60\u8981\u8003\u616e\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u4e5f\u5c31\u662f\u6295\u5165\u6210\u672c\u3002\u5728\u6c7a\u5b9a\u4f7f\u7528 EDM 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loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26147 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204003.png\" alt=\"EDM \u884c\u92b7\u5e73\u53f0\" width=\"1459\" height=\"405\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204003.png 1459w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204003-300x83.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204003-1024x284.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204003-768x213.png 768w\" sizes=\"auto, (max-width: 1459px) 100vw, 1459px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26148 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204004.png\" alt=\"EDM \u884c\u92b7\u5e73\u53f0\" width=\"1605\" height=\"373\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204004.png 1605w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204004-300x70.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204004-1024x238.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204004-768x178.png 768w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204004-1536x357.png 1536w\" sizes=\"auto, (max-width: 1605px) 100vw, 1605px\" \/><\/p>\n<h2><strong>\u9996\u63a8 Benchmark Email<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26149 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204005.png\" alt=\"EDM \u884c\u92b7\u5e73\u53f0\" width=\"1660\" height=\"405\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204005.png 1660w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204005-300x73.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204005-1024x250.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204005-768x187.png 768w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204005-1536x375.png 1536w\" sizes=\"auto, (max-width: 1660px) 100vw, 1660px\" \/><\/p>\n<p>\u9084\u5728\u7cfe\u7d50\u9078\u54ea\u500b\u5e73\u53f0\uff1f\u9078 Benchmark Email\uff0c\u5728\u4e0a\u9762\u5c0d\u6bd4\u50f9\u683c\u4e2d\uff0cBenchmark 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src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204-\u514d\u8d39\u8bd5\u7528CTA.png\" alt=\"\u514d\u8cbb\u8a66\u7528\" width=\"700\" height=\"200\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204-\u514d\u8d39\u8bd5\u7528CTA.png 700w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204-\u514d\u8d39\u8bd5\u7528CTA-300x86.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/secure.livechatinc.com\/licence\/1067033\/open_chat.cgi?groups=8\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26144 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204-\u7ebf\u4e0a\u5ba2\u670dCTA.png\" alt=\"\u7dda\u4e0a\u5ba2\u670d\" width=\"700\" height=\"200\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204-\u7ebf\u4e0a\u5ba2\u670dCTA.png 700w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/04\/TW-202204-\u7ebf\u4e0a\u5ba2\u670dCTA-300x86.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6709\u4eba\u8aaa\uff0c2022 \u5e74\u884c\u92b7\u8da8\u52e2\u8981\u5c08\u6ce8\u65bc KOL \u884c\u92b7\uff0c\u5f71\u7247\u884c\u92b7\uff0c\u9ad4\u9a57\u5f0f\u884c\u92b7\uff0c\u793e\u5a92\u76f4\u64ad\u884c\u92b7&#8230;\u53ef\u898b\uff0c\u884c\u92b7\u4e16\u754c\u4ee5\u5149\u901f\u98db\u8f49\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u5a92\u4ecb\u548c\u65b9\u5f0f\u6bcf\u5e74\u90fd\u5728\u4e0d\u65b7\u66f4\u65b0\u8b8a\u5316\uff0c\u800cEDM 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