{"id":26719,"date":"2022-05-10T08:52:04","date_gmt":"2022-05-10T08:52:04","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=26719"},"modified":"2023-06-29T06:38:40","modified_gmt":"2023-06-29T06:38:40","slug":"%e5%85%a5%e6%89%8b%e9%83%b5%e4%bb%b6%e7%be%a4%e7%99%bc%e8%bb%9f%e9%ab%94%ef%bc%8c%e8%a6%81%e7%9c%8b%e5%93%aa%e5%85%ad%e5%a4%a7%e5%bf%85%e5%82%99%e5%b7%a5%e5%85%b7%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%85%a5%e6%89%8b%e9%83%b5%e4%bb%b6%e7%be%a4%e7%99%bc%e8%bb%9f%e9%ab%94%ef%bc%8c%e8%a6%81%e7%9c%8b%e5%93%aa%e5%85%ad%e5%a4%a7%e5%bf%85%e5%82%99%e5%b7%a5%e5%85%b7%ef%bc%9f\/","title":{"rendered":"\u5165\u624b\u90f5\u4ef6\u7fa4\u767c\u8edf\u9ad4\uff0c\u8981\u770b\u54ea\u516d\u5927\u5fc5\u5099\u5de5\u5177\uff1f"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21756 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204.png\" alt=\"\u4f5c\u8005\u4ecb\u7d39\" width=\"1200\" height=\"320\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204.png 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204-300x80.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204-1024x273.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/11\/Summer_TW_V2_20201204-768x205.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" 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alt=\"\u516d\u5927\u90f5\u4ef6\u7fa4\u767c\u8edf\u9ad4\u5fc5\u5099\u5de5\u5177\" width=\"867\" height=\"459\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/05\/QQ\u622a\u56fe20230612130451.png 867w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/05\/QQ\u622a\u56fe20230612130451-300x159.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/05\/QQ\u622a\u56fe20230612130451-768x407.png 768w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" 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href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/gathering-data-the-easy-way\/\">\u554f\u5377\u8abf\u67e5\u90f5\u4ef6\uff0c\u5354\u52a9\u4f60\u6e05\u6670\u7684\u6536\u4fe1\u8005\u8f2a\u5ed3<\/a><\/span>\uff0c\u4e26\u6839\u64da\u4e0d\u540c\u5ba2\u6236\u7684\u7279\u5fb5\u548c\u9700\u6c42\u88fd\u4f5c\u7fa4\u767c\u90f5\u4ef6\u5167\u5bb9\u3002<\/p>\n<h3><strong><span style=\"color: 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#000000\">3.\u5275\u5efa\u6709\u50f9\u503c\u7684email\u7fa4\u767c\u5167\u5bb9<\/span><\/strong><\/h3>\n<p>\u63d0\u4f9b\u6709\u7528\u7684\u8cc7\u8a0a\u3001\u6559\u5b78\u6216\u63d0\u793a\uff0c\u8b93\u8b80\u8005\u5f9e\u90f5\u4ef6\u4e2d\u7372\u5f97\u50f9\u503c\uff0c\u5118\u91cf\u907f\u514d\u904e\u5ea6\u63a8\u92b7\u6216\u5167\u5bb9\u91cd\u8907\uff0c\u76f8\u53cd\uff0c\u95dc\u6ce8\u8b80\u8005\u7684\u9700\u6c42\u4e26\u63d0\u4f9b\u89e3\u6c7a\u65b9\u6848\u3001\u7279\u5225\u512a\u60e0\u6216\u7368\u5bb6\u8cc7\u8a0a\uff0c\u53ef\u4ee5\u6fc0\u767c\u8b80\u8005\u7684\u8208\u8da3\u548c\u884c\u52d5\u3002<\/p>\n<h2><strong>\u7fa4\u767c\u90f5\u4ef6\u5206\u6790\u8edf\u9ad4<\/strong><\/h2>\n<p><span style=\"font-weight: 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href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e7%b8%be%e6%95%88%e6%80%8e%e9%ba%bd%e5%88%a4%e6%96%b7%e5%a5%bd%e5%a3%9e%ef%bc%9f%e9%83%b5%e4%bb%b6%e5%88%86%e6%9e%90%e5%a0%b1%e5%91%8a%e6%9b%bf%e4%bd%a0%e8%a7%a3%e8%ae%80\/\">\u6578\u64da\u5316\u5448\u73fe\u958b\u555f\u7387\u3001\u9000\u4ef6\u7387\u3001\u9ede\u64ca\u7387\u3001\u5783\u573e\u90f5\u4ef6\u6295\u8a34\u7387<\/a><\/span>\uff0c\u9019\u4e9b\u90fd\u662f\u6709\u50f9\u503c\u7684\u7fa4\u767c\u90f5\u4ef6\u6578\u64da\uff0c\u4e00\u9375\u4e0b\u8f09\u6240\u6709\u6a94\u6848\uff0c\u53ef\u4f5c\u70ba\u5f8c\u7e8c\u7684\u90f5\u4ef6\u884c\u92b7\u4f48\u5c40\u53c3\u8003\u3002<\/span><\/p>\n<h2><strong>\u7fa4\u767c\u90f5\u4ef6\u8ffd\u8e64\u8edf\u9ad4<\/strong><\/h2>\n<p>\u638c\u63e1\u4e86\u7fa4\u767c\u90f5\u4ef6\u6578\u64da\uff0c\u610f\u5473\u8457\u64c1\u6709\u66f4\u591a\u7684\u6f5b\u5728\u6210\u4ea4\u6a5f\u6703\uff0c\u4f7f\u7528<span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/marketingplatform.google.com\/about\/\">Google Analytics<\/a><\/span>\u8ffd\u8e64\u5de5\u5177\u8207\u7fa4\u767c\u90f5\u4ef6\u8edf\u9ad4\u4e32\u63a5\uff0c\u53ef\u4ee5<span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8-google-analytics-%e5%88%86%e6%9e%90%e8%bf%bd%e8%b9%a4%e9%9b%bb%e5%ad%90%e5%a0%b1\/\">Google Analytic 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style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/www.benchmarkemail.com\/tw\/features\/marketing-automation\/\">Benchmark\u6eff\u5ba2\u90f5\u4ef6\u81ea\u52d5\u884c\u92b7\u8edf\u9ad4<\/a><\/span>\uff0c\u8b93\u7cfb\u7d71\u6839\u64da\u81ea\u5df1\u90f5\u4ef6\u884c\u92b7\u767c\u9001\u908f\u8f2f\uff0c\u8a2d\u8a08\u81ea\u52d5\u5316\u6d41\u7a0b\u65b9\u5f0f\uff0c\u751a\u81f3\u662f\u7d50\u5408\u8ffd\u8e64\u5de5\u5177\uff0c\u7121\u8ad6\u662f\u7372\u53d6\u7528\u6236\u7db2\u7ad9\u6d3b\u52d5\u8cc7\u8a0a\uff0c\u9084\u662f\u8a66\u5716\u7fa4\u767c\u90f5\u4ef6<span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e5%82%99%e3%80%8c%e8%b3%bc%e7%89%a9%e8%bb%8a%e6%9c%aa%e7%b5%90%e5%b8%b3%e6%8f%90%e9%86%92%e3%80%8d%ef%bc%8c%e5%8a%a9%e4%bd%a0%e8%bf%8e%e5%9b%9e%e6%b5%81\/\">\u633d\u56de\u5c1a\u672a\u7d50\u5e33\u7684\u5ba2\u6236<\/a><\/span>\uff0c\u90fd\u50c5\u9808\u8a2d\u5b9a\u4e00\u6b21\uff0c\u7121\u7591\u90f5\u4ef6\u7fa4\u767c\u81ea\u52d5\u5316\u7684\u6700\u4f73\u9078\u64c7\uff01<\/p>\n<h2><strong>\u81ea\u52d5\u7fa4\u767c\u90f5\u4ef6\u8edf\u9ad4<\/strong><\/h2>\n<h3><strong><span style=\"color: #000000\">1.\u672a\u958b\u555f\u91cd\u65b0\u767c\u9001\u90f5\u4ef6<\/span><\/strong><\/h3>\n<p>\u7b2c\u4e00\u6b21\u767c\u9001\u51fa\u4f86\u7684\u90f5\u4ef6\uff0c\u6709\u4e9b\u5ba2\u6236\u7531\u65bc\u67d0\u4e9b\u539f\u56e0\uff0c\u5fd8\u8a18\u958b\u555f\u4f60\u7684\u90f5\u4ef6\uff0c\u9019\u6a23\u5c31\u6b64\u932f\u904e\u7cbe\u5f69\u7684\u90f5\u4ef6\u5167\u5bb9\u5c31\u592a\u53ef\u60dc\u5566\uff01\u6c92\u95dc\u4fc2\uff01\u7cfb\u7d71\u6709\u91dd\u5c0d\u672a\u958b\u555f\u7684\u4fe1\u7bb1\uff0c\u91cd\u65b0\u767c\u9001\u5de5\u5177\uff0c\u4e0d\u9700\u8981\u53e6\u5916\u6574\u7406\u51fa\u672a\u958b\u555f\u7684\u540d\u55ae\uff0c\u91cd\u65b0\u88fd\u4f5c\u6216\u8005\u8907\u88fd\u90f5\u4ef6\uff0c\u5b8c\u5168\u7701\u53bb\u9019\u4e9b\u6b65\u9a5f\uff0c\u5229\u7528\u91cd\u65b0\u767c\u9001\u5de5\u5177\u4e00\u9375\u767c\u9001\u5373\u53ef\uff0c\u589e\u52a0\u8b93\u6536\u4ef6\u4eba\u770b\u5230\u4f60\u7684\u90f5\u4ef6\u6a5f\u6703\uff01<\/p>\n<h3><strong><span style=\"color: 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400\">\u88fd\u4f5c\u5b8c\u96fb\u5b50\u90f5\u4ef6\uff0c\u4f60\u4e00\u5b9a\u6703\u7fd2\u6163\u65bc\u9810\u89bd\u90f5\u4ef6\u7684\u6a23\u5b50\uff0c\u9664\u4e86\u9810\u89bd\uff0c\u9084\u53ef\u4ee5\u767c\u9001\u6e2c\u8a66\u4fe1\uff0c\u5373\u662f\u884c\u92b7\u90f5\u4ef6\u7fa4\u767c\u524d\u7684\u6e96\u5099\u5de5\u4f5c\uff0c\u7576\u7136\uff0c\u5927\u90e8\u5206\u7684\u90f5\u4ef6\u7fa4\u767c\u7cfb\u7d71\u90fd\u6709\u63d0\u4f9b\u514d\u8cbb\u7684\u6e2c\u8a66\u984d\u5ea6\uff0c\u4e5f\u53ef\u4ee5\u4ed8\u8cbb\u589e\u52a0\u4e00\u5b9a\u7684\u984d\u5ea6\u3002<\/span><\/p>\n<h3><strong><span style=\"color: #000000\">2.A\/B\u6e2c\u8a66\u529f\u80fd<\/span><\/strong><\/h3>\n<p>\u501f\u52a9\u6211\u5011\u5f37\u5927\u7684 A\/B 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400\">\u90f5\u4ef6\u7528\u6236\u7fa4\u9ad4\u5ee3\u6cdb\uff0c\u591a\u7a2e\u6536\u4fe1\u5ba2\u6236\u7aef\u5171\u5b58\u3002\u4e0d\u540c\u7684\u5ba2\u6236\u7aef\u6536\u4fe1\uff0c\u986f\u793a\u7684\u6548\u679c\u6709\u6240\u5dee\u7570\u3002\u4f7f\u7528\u6536\u4ef6\u5323\u6e2c\u8a66\u529f\u80fd\uff0c\u652f\u63f4\u591a\u500b\u5ba2\u6236\u7aef\u6e2c\u8a66\u986f\u793a\uff0c\u53ef\u4ee5\u5177\u9ad4\u770b\u5230\u90f5\u4ef6\u8a2d\u8a08\u6392\u7248\u5728\u50cfGmail\uff0cOutlook\u7b49\u5ba2\u6236\u7aef\u5448\u73fe\u7684\u6a23\u5b50\uff0c\u53ca\u6642\u8abf\u6574\u4fee\u6b63\u3002<\/span><\/p>\n<h2><strong>\u6211\u53ef\u4ee5\u5165\u624b\u54ea\u500b\u7fa4\u767c\u90f5\u4ef6\u8edf\u9ad4\u5462\uff1f<\/strong><\/h2>\n<p>Benchmark \u6eff\u5ba2\u90f5\u4ef6\u884c\u92b7\u8edf\u9ad4\uff0c\u96c6\u5408\u591a\u65b9\u4f4d\u5de5\u5177\u65bc\u4e00\u9ad4\uff0c\u5206\u6790\u8ffd\u8e2a\u3001\u500b\u4eba\u5316\u5de5\u5177\u3001\u6e2c\u8a66\u5de5\u5177\u7b49\uff0c\u4e00\u7db2\u6253\u76e1\uff0c\u5168\u6e20\u9053\u667a\u80fd\u5316\uff0c\u5e6b\u52a9\u5ba2\u6236\u7372\u5ba2\uff0c\u4e00\u7ad9\u5f0f\u51fa\u6d77\u7121\u58d3\u529b\uff0c\u5728\u90f5\u4ef6\u884c\u92b7\u4e4b\u8def\u4e0a\u8207\u4f60\u651c\u624b\u524d\u9032\u3002\u4e8b\u4e0d\u5b9c\u9072\uff0c\u7533\u8acb\u5373\u53ef\u514d\u8cbb\u8a66\u7528\uff01<\/p>\n<p><a href=\"https:\/\/ui.benchmarkemail.com\/tw\/register?p=906205&amp;utm_source=EDM&amp;utm_medium=referral&amp;utm_campaign=EDM202205_B\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26723 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/05\/TW-202205-\u514d\u8d39\u8bd5\u7528CTA.png\" alt=\"\u8a3b\u518a\u514d\u8cbb\u8a66\u7528Benchmark\u6eff\u5ba2\u90f5\u4ef6\" width=\"700\" height=\"230\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/05\/TW-202205-\u514d\u8d39\u8bd5\u7528CTA.png 700w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/05\/TW-202205-\u514d\u8d39\u8bd5\u7528CTA-300x99.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/secure.livechatinc.com\/licence\/1067033\/open_chat.cgi?groups=8\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26724 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/05\/TW-202205-\u7ebf\u4e0a\u5ba2\u670dCTA.png\" alt=\"Benchmark\u6eff\u5ba2\u90f5\u4ef6\u7dda\u4e0a\u5ba2\u670d\" width=\"700\" height=\"230\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/05\/TW-202205-\u7ebf\u4e0a\u5ba2\u670dCTA.png 700w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/05\/TW-202205-\u7ebf\u4e0a\u5ba2\u670dCTA-300x99.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c1a\u672a\u8e0f\u5165\u90f5\u4ef6\u884c\u92b7\u9818\u57df\u7684\u90e8\u5206\u884c\u92b7\u4eba\u54e1\u8a8d\u70ba\uff0c\u7fa4\u767c\u90f5\u4ef6\u8868\u793a\u5927\u91cf\u767c\u9001\u90f5\u4ef6\u800c\u5df2\uff0c\u96e3\u9053\u4e0d\u662f\u4e00\u9375\u767c\u9001\u5373\u53ef\uff1f\u7576\u7136\u4e0d\u662f\uff01\u8a66\u60f3\u4e0b\u597d\u6bd4\u6253\u904a\u6232\uff0c\u9700\u8981\u5347\u7d1a\u6253\u602a\uff0c\u6c92\u6709\u8f14\u52a9\u5de5\u5177\uff0c\u5982\u4f55\u6bba\u6575\u6649\u7d1a\uff1f\u540c\u6a23\u9053\u7406\uff0c\u5728\u7be9\u9078email\u7fa4\u767c\u8edf\u9ad4\u6642\uff0c\u7d9c\u5408\u591a\u91cd\u5de5\u5177\uff0c\u80fd\u5920\u7d66\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\u52a0\u5206\uff0c\u6e1b\u8f15\u8ca0\u91cd\u3002 \u5982\u4f55\u7fa4\u767c\u90f5\u4ef6 \u5728\u6578\u4f4d\u884c\u92b7\u7684\u4e16\u754c\u4e2d\uff0c\u7fa4\u767c\u90f5\u4ef6\u662f\u4e00\u500b\u5e38\u898b\u4e14\u6709\u6548\u7684\u884c\u92b7\u65b9\u5f0f\u3002\u7136\u800c\uff0c\u8981\u8b93\u7fa4\u767c\u90f5\u4ef6\u767c\u63ee\u6700\u5927\u7684\u6548\u679c\uff0c\u9700\u8981\u4e00\u4e9b\u6280\u5de7\u548c\u7b56\u7565\uff0c\u4ee5\u4e0b\u662f\u5e7e\u500b\u95dc\u9375\u6b65\u9a5f\u3002 1.\u78ba\u5b9aemail\u7fa4\u767c\u76ee\u6a19\u53d7\u773e 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