{"id":26891,"date":"2022-05-27T04:32:26","date_gmt":"2022-05-27T04:32:26","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=26891"},"modified":"2024-09-18T11:31:08","modified_gmt":"2024-09-18T11:31:08","slug":"%e7%b4%94%e6%96%87%e5%ad%97%e9%83%b5%e4%bb%b6%e8%88%87-html-%e9%83%b5%e4%bb%b6%e5%84%aa%e7%bc%ba%e9%bb%9e%e6%af%94%e8%bc%83","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e7%b4%94%e6%96%87%e5%ad%97%e9%83%b5%e4%bb%b6%e8%88%87-html-%e9%83%b5%e4%bb%b6%e5%84%aa%e7%bc%ba%e9%bb%9e%e6%af%94%e8%bc%83\/","title":{"rendered":"\u7d14\u6587\u5b57\u90f5\u4ef6\u8207 HTML \u90f5\u4ef6\u512a\u7f3a\u9ede\u6bd4\u8f03"},"content":{"rendered":"<p>HTML \u90f5\u4ef6<\/p>\n<p><span style=\"font-weight: 400;\">\u8ab0\u8f38\u8ab0\u8d0f\uff1a\u7d14\u6587\u5b57\u90f5\u4ef6\u6216 HTML \u90f5\u4ef6\uff1f\u9019\u5834\u722d\u8faf\u6b77\u53f2\u60a0\u4e45\uff0c\u5e7e\u4e4e\u8207 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\"><span style=\"font-weight: 400;\">EDM\u884c\u92b7<\/span><\/a><span style=\"font-weight: 400;\"> \u4e00\u6a23\u53e4\u8001\u4e45\u9060\u3002HubSpot \u6578\u4f4d\u884c\u92b7\u516c\u53f8\u5206\u5225\u65bc 2011 \u5e74\u8207 2014 \u5e74<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/plain-text-vs-html-emails-data\"><span style=\"font-weight: 400;\">\u8abf\u67e5\u53d7\u8a2a\u8005<\/span><\/a><span style=\"font-weight: 400;\">\u559c\u6b61\u54ea\u7a2e\u90f5\u4ef6\u3002\u7d50\u679c\u5927\u90e8\u5206\u7684\u4eba\u9078\u64c7\u4e86 HTML \u90f5\u4ef6\u3002\u5be6\u969b\u4e0a\uff0c\u7c21\u55ae\u7684\u7d14\u6587\u5b57\u90f5\u4ef6\u8a2d\u8a08\u5728 A\/B \u6e2c\u8a66\u4e2d\u5c62\u6230\u5c62\u52dd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c31\u6b64\u653e\u68c4 HTML \u90f5\u4ef6\u4e26\u975e\u660e\u667a\u7684\u4f5c\u6cd5\u3002\u5176\u5be6\uff0c\u5716\u7247\u3001\u5f71\u7247\u548c\u5177\u5275\u610f\u7684\u8a2d\u8a08\u5143\u7d20\u662f<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-tips-for-successful-email-marketing-automation\/\"><span style=\"font-weight: 400;\">\u6210\u529f\u7684 EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400;\">\u6700\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u4e00\u4e9b\u7279\u8272\u3002\u90a3\u9ebc\u9019\u4e00\u5834\u722d\u8faf\u7a76\u7adf\u610f\u7fa9\u4f55\u5728\uff1f\u672c\u6587\u5c07\u4ecb\u7d39\u7d14\u6587\u5b57\u90f5\u4ef6\u548c <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/3-elements-effective-newsletter-templates\/\"><span style=\"font-weight: 400;\">HTML \u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u57fa\u672c\u77e5\u8b58\u4ee5\u53ca\u5404\u81ea\u7684\u512a\u3001\u7f3a\u9ede\uff0c\u8b80\u5b8c\u672c\u6587\u518d\u6c7a\u5b9a\u54ea\u7a2e\u96fb\u90f5\u503c\u5f97\u60a8\u8cbb\u6642\u8015\u8018\u4e5f\u9084\u4f86\u5f97\u53ca\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/03\/The-Small-Business-Guide-to-Going-Remote-SOCIAL.png\" \/><\/p>\n<h2><b>\u7d14\u6587\u5b57\u90f5\u4ef6<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u7d14\u6587\u5b57\u90f5\u4ef6\u5c31\u662f\u50c5\u6709\u6587\u5b57\u7684\u8a0a\u606f\uff0c\u6c92\u6709\u984d\u5916\u7684\u98a8\u683c\u3001\u5b57\u9ad4\u3001\u984f\u8272\u6216\u8a2d\u8a08\u5143\u7d20\uff0c\u4e5f\u6c92\u6709\u5d4c\u5165\u5176\u4ed6\u5167\u5bb9\u3001\u5716\u7247\u6216\u9023\u7d50\u3002\u7d14\u6587\u5b57\u90f5\u4ef6\u5982\u540c\u4e00\u584a\u749e\u7389\uff0c\u767c\u9001\u7c21\u55ae\u7684\u7d14\u6587\u5b57\u8a0a\u606f\uff0c\u5c31\u50cf\u60a8\u5e73\u5e38\u5bc4\u7d66\u670b\u53cb\u6216\u540c\u4e8b\u7684\u96fb\u5b50\u90f5\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u96fb\u5b50\u90f5\u4ef6\u9996\u898b\u65bc\u884c\u92b7\u696d\u754c\u6642\uff0c\u7d14\u6587\u5b57\u90f5\u4ef6\u4fbf\u5df2\u76f8\u7576\u666e\u53ca\u3002\u539f\u56e0\u986f\u800c\u6613\u898b\uff0c\u7576\u6642\u696d\u754c\u5c1a\u672a\u6316\u6398\u96fb\u5b50\u90f5\u4ef6\u7684\u6f5b\u529b\u8207\u524d\u666f\uff0c\u4e5f\u5c1a\u672a\u5efa\u7acb<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/best-free-email-marketing-tools\/\"><span style=\"font-weight: 400;\">\u96fb\u5b50\u90f5\u4ef6\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">\u548c\u5e73\u53f0\u7b49\u57fa\u790e\u8a2d\u5099\u5e6b\u52a9\u96fb\u5b50\u90f5\u4ef6\u8f49\u578b\u3002<\/span><\/p>\n<h3><b>\u512a\u9ede<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u7d14\u6587\u5b57\u90f5\u4ef6\u8f03\u9069\u5408\u4e00\u5c0d\u4e00\u7684\u5f80\u4f86\u806f\u7d61\uff1a<\/strong>\u92b7\u552e\u90f5\u4ef6\u6216\u8cc7\u8a0a\u66f4\u65b0\u90f5\u4ef6\u4f7f\u7528\u7d14\u6587\u5b57\u66f4\u70ba\u59a5\u7576\uff0c\u56e0\u70ba\u7d14\u6587\u5b57\u7684\u672c\u8cea\u8f03\u70ba\u500b\u4eba\uff0c\u53ef\u4ee5\u63d0\u4f9b\u5feb\u901f\u3001\u7c21\u6f54\u7684\u8a0a\u606f\uff0c\u4e0d\u591a\u9918\u82b1\u4fcf\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u7d14\u6587\u5b57\u90f5\u4ef6\u4e0b\u8f09\u901f\u5ea6\u5feb\u901f\uff1a<\/strong>\u4e0d\u9700\u7de9\u885d\u6642\u9593\uff0c\u56e0\u70ba\u5b83\u4e0d\u9700\u8981\u592a\u591a\u7684\u5167\u5bb9\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u7d14\u6587\u5b57\u90f5\u4ef6\u9069\u61c9\u5404\u7a2e\u4f5c\u696d\u74b0\u5883\uff1a<\/strong>\u884c\u52d5\u88dd\u7f6e\u3001\u684c\u6a5f\u3001\u7b46\u96fb\uff0c\u4f60\u60f3\u5f97\u5230\u7684\u88dd\u7f6e\uff0c\u7d14\u6587\u5b57\u90f5\u4ef6\u7686\u904b\u884c\u7121\u7919\u3002\u4f7f\u7528 HTML \u90f5\u4ef6\u5c31\u4e0d\u662f\u9019\u9ebc\u56de\u4e8b\uff0c\u60a8\u5f97\u64d4\u5fc3\u67d0\u4e9b\u529f\u80fd\u7121\u6cd5\u5728\u5404\u7a2e\u4f5c\u696d\u74b0\u5883\u9806\u5229\u986f\u793a\uff0c\u800c\u7121\u8ad6\u60a8\u5f9e\u54ea\u7a2e\u88dd\u7f6e\u958b\u555f\u7d14\u6587\u5b57\u90f5\u4ef6\uff0c\u6587\u5b57\u5167\u5bb9\u90fd\u80fd\u5982\u5be6\u5448\u73fe\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u8eab\u5fc3\u969c\u7919\u4eba\u58eb\u65b9\u4fbf\u4f7f\u7528\u7d14\u6587\u5b57\u90f5\u4ef6\uff1a<\/strong>\u8a31\u591a\u4eba\u9700\u8981\u4f7f\u7528\u6717\u8b80\u8edf\u9ad4\u4f86\u700f\u89bd\u90f5\u4ef6\u3002\u7136\u800c\uff0cHTML \u90f5\u4ef6\u53ef\u80fd\u9020\u6210\u8f38\u51fa\u6df7\u6dc6\uff0c\u5716\u7247\u548c\u683c\u5f0f\u7a7f\u63d2\u6703\u6253\u65b7\u6574\u5c01\u90f5\u4ef6\u7684\u6587\u5b57\u3002\u82e5\u4f7f\u7528\u7d14\u6587\u5b57\u90f5\u4ef6\uff0c\u8a0a\u606f\u76f4\u63a5\u4e86\u7576\uff0c\u6e05\u6670\u7121\u7919\u3002<\/span><\/li>\n<\/ul>\n<h3><b>\u7f3a\u9ede<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u7d14\u6587\u5b57\u96fb\u90f5\u7684\u683c\u5f0f\u4e0d\u662f\u60a8\u8aaa\u4e86\u7b97\uff1a<\/strong>\u7576\u60a8\u5728EDM\u884c\u92b7\u4f7f\u7528\u7d14\u6587\u5b57\uff0c\u60a8\u7684\u8a0a\u606f\u662f\u4ee5<\/span><a href=\"https:\/\/text-symbols.com\/ascii\/\"><span style=\"font-weight: 400;\">\u5b57\u5143\u96c6\u7de8\u78bc(ASCII text)<\/span><\/a><span style=\"font-weight: 400;\">\u767c\u9001\uff0c\u6240\u4ee5\u60a8\u7121\u6cd5\u63a7\u5236\u6b64\u985e\u90f5\u4ef6\u7684\u683c\u5f0f\u3002\u6536\u4ef6\u4eba\u53ef\u80fd\u770b\u5230\u652f\u96e2\u7834\u788e\u7684\u8a0a\u606f\uff0c\u6216\u662f\u5b57\u9ad4\u8a2d\u5b9a\u4e82\u6389\uff0c\u65e9\u5df2\u4e0d\u662f\u60a8\u7576\u521d\u8a2d\u5b9a\u7684\u5b57\u9ad4\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u7d14\u6587\u5b57\u90f5\u4ef6\u4e0d\u5438\u775b\uff1a<\/strong>\u96d6\u7136\u6b64\u985e\u90f5\u4ef6\u78ba\u5be6\u7c21\u6377\u6709\u529b\u5730\u8868\u9054\u60a8\u7684\u89c0\u9ede\uff0c\u4f46\u6b64\u985e\u90f5\u4ef6\u7f3a\u4e4f\u5d4c\u5165\u529f\u80fd\u80fd\uff08\u4f8b\u5982\u5716\u7247\u3001\u5f71\u7247\u7b49\uff09\u5e36\u4f86\u7684\u6a02\u8da3\u8207<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/content-strategists-guide-creating-engaging-email-content\/\"><span style=\"font-weight: 400;\">\u5f15\u4eba\u5165\u52dd\u7684\u4e92\u52d5<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5e7e\u4e4e\u7121\u5f9e\u5438\u5f15\u6ce8\u610f\u529b\uff0c\u60a8\u7684\u8a0a\u606f\u5f71\u97ff\u529b\u55ae\u9760\u6587\u5b57\u50b3\u9054\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u7d14\u6587\u5b57\u90f5\u4ef6\u6c92\u6709\u9023\u7d50\uff1a<\/strong>\u6c92\u6709\u9023\u7d50\u7684\u90f5\u4ef6\u5c0d\u65bc EDM \u884c\u92b7\u4e00\u9ede\u610f\u7fa9\u4e5f\u6c92\u6709\uff0c\u56e0\u70ba\u4e00\u5c01\u90f5\u4ef6\u6c92\u6709\u8457\u9678\u9801\u7684\u884c\u70ba\u53ec\u559a\u6309\u9215(CTA) \u4fbf\u7121\u6cd5\u5438\u5f15\u6d41\u91cf\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u7121\u6cd5\u4ee5\u6578\u64da\u8861\u91cf\u7d14\u6587\u5b57\u90f5\u4ef6\uff1a<\/strong>HTML \u90f5\u4ef6\u53ef\u9644\u9023\u7d50\uff0c\u8490\u96c6\u6578\u64da\u76f8\u7576\u5bb9\u6613\u3002\u7d14\u6587\u5b57\u90f5\u4ef6\u53ea\u80fd\u5f97\u77e5\u8ab0\u56de\u4e86\u4fe1\u3002<\/span><\/li>\n<\/ul>\n<h3><b>HTML \u90f5\u4ef6<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">HTML\uff08\u8d85\u6587\u672c\u6a19\u8a18\u8a9e\u8a00\uff09\u90f5\u4ef6\u6bd4\u8f03\u50cf<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/6-top-email-marketing-design-tips-to-keep-your-readers-engaged\/\"><span style=\"font-weight: 400;\">\u8996\u89ba\u5f0f EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u60a8\u53ef\u7d50\u5408\u984f\u8272\u3001\u6a23\u5f0f\u548c\u5716\u7247\uff0c\u4ee5\u53ca\u60a8\u60f3\u9644\u4e0a\u7684\u5404\u7a2e\u9023\u7d50\u3002\u96d6\u7136\u9019\u985e\u90f5\u4ef6\u6700\u521d\u9020\u6210\u8a31\u591a<\/span><span style=\"font-weight: 400;\">\u6e32\u67d3\u554f\u984c<\/span><span style=\"font-weight: 400;\">\uff0c\u5c24\u5176\u662f\u884c\u52d5\u88dd\u7f6e\uff0c\u4f46\u97ff\u61c9\u5f0f\u8a2d\u8a08\u5df2\u4fee\u5fa9\u9019\u500b\u554f\u984c\uff0c\u60f3\u8981\u767c\u9001\u60a8\u8a2d\u5b9a\u7684 HTML \u90f5\u4ef6\u8b8a\u5f97\u975e\u5e38\u7c21\u55ae\u3002<\/span><\/p>\n<h3><b>\u512a\u9ede<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>HTML \u90f5\u4ef6\u63d0\u4f9b\u66f4\u591a\u8a2d\u8a08\u4e3b\u5c0e\u6b0a\uff1a<\/strong>\u60a8\u53ef\u91dd\u5c0d\u54c1\u724c\u5f62\u8c61\u548c\u8eab\u4efd\u512a\u5316\u6bcf\u500b\u8a2d\u8a08\u529f\u80fd\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>HTML \u90f5\u4ef6\u66f4\u5be6\u7528\uff1a<\/strong>\u90f5\u4ef6\u4e2d\u7684\u5716\u7247\u3001\u9023\u7d50\u548c\u5176\u4ed6\u5a92\u9ad4\u90fd\u6709\u7368\u7279\u7528\u9014\u3002HTML \u90f5\u4ef6\u8b93\u60a8\u5584\u7528\uff08\u6216\u81f3\u5c11\u5617\u8a66\uff09\u9019\u4e9b\u7d20\u6750\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>HTML \u90f5\u4ef6\u4e92\u52d5\u6027\u9ad8\uff1a<\/strong>\u60a8\u653e\u5728\u9019\u985e\u90f5\u4ef6\u7684\u8a2d\u8a08\u5143\u7d20\u5438\u5f15\u773e\u591a\u6ce8\u610f\u529b\uff0c\u52a0\u4e0a\u9801\u9762\u591a\u6a23\u5316\uff0c\u7686\u6709\u52a9\u63d0\u9ad8\u90f5\u4ef6\u6210\u6548\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>HTML \u90f5\u4ef6\u53ef\u8ffd\u8e64\u7e3e\u6548\uff1a<\/strong>\u60a8\u53ef\u8f15\u9b06\u8ffd\u8e64<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-email-marketing-metrics-watch-depending-goals\/\"><span style=\"font-weight: 400;\">\u958b\u555f\u7387<\/span><\/a><span style=\"font-weight: 400;\">\u3001<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-email-marketing-metrics-watch-depending-goals\/\"><span style=\"font-weight: 400;\">\u9ede\u64ca\u7387<\/span><\/a><span style=\"font-weight: 400;\">\u548c\u5404\u7a2e\u8f49\u63db\u7387\u3002<\/span><\/li>\n<\/ul>\n<h3><b>\u7f3a\u9ede<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>HTML \u90f5\u4ef6\u6bd4\u8f03\u4e0d\u53d7\u4fe1\u4efb\uff1a<\/strong>\u73fe\u5728\u7684\u6d88\u8cbb\u8005\u76f8\u7576\u7cbe\u660e\uff0c\u5c24\u5176\u63d0\u5230\u96fb\u5b50\u90f5\u4ef6\u7684\u60e1\u610f\u8edf\u9ad4\u3002\u4ed6\u5011\u53ef\u80fd\u5c0d\u9023\u7d50\u548c\u9644\u4ef6\u6709\u6240\u8b66\u60d5\uff0c\u56e0\u70ba\u4ed6\u5011\u6703\u6563\u64ad\u75c5\u6bd2\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>HTML \u90f5\u4ef6\u5bb9\u6613\u88ab\u6b78\u985e\u70ba\u5783\u573e\u90f5\u4ef6\uff1a<\/strong>\u90f5\u4ef6\u4f9b\u61c9\u5546\u8a2d\u7f6e\u773e\u591a\u95dc\u5361\u4f86\u6c7a\u5b9a<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-email-marketing-metrics-watch-depending-goals\/\"><span style=\"font-weight: 400;\">\u54ea\u4e9b\u5167\u5bb9\u8996\u70ba\u5783\u573e\u90f5\u4ef6\u4ee5\u53ca\u54ea\u4e9b\u5167\u5bb9\u9001\u9032\u6536\u4ef6\u5323<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u7531\u65bc HTML \u90f5\u4ef6\u7684\u529f\u80fd\u5305\u5c71\u5305\u6d77\uff0c\u5f80\u5f80\u6bd4\u7d14\u6587\u5b57\u90f5\u4ef6\u66f4\u5bb9\u6613\u51fa\u73fe\u8b66\u544a\u8a0a\u606f\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u8eab\u5fc3\u969c\u7919\u4eba\u58eb\u4e0d\u65b9\u4fbf\u4f7f\u7528 HTML \u90f5\u4ef6\uff1a<\/strong>\u9019\u985e\u90f5\u4ef6\u5f88\u96e3\u8b93\u6717\u8b80\u8edf\u9ad4\u8b80\u53d6\uff0c\u8868\u793a\u60a8\u7684\u8a0a\u606f\u7121\u6cd5\u6e05\u695a\u50b3\u9054\u3002<\/span><\/li>\n<\/ul>\n<h2><b>HTML \u90f5\u4ef6\u8207\u7d14\u6587\u5b57\u90f5\u4ef6\uff1a\u54ea\u500b\u52dd\u51fa\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u611b\u7528 HTML \u90f5\u4ef6\uff0c\u56e0\u70ba\u5b83\u5011\u6bd4\u7d14\u6587\u5b57\u90f5\u4ef6\u66f4\u597d\u8a2d\u8a08\u64cd\u63a7\u3002\u7136\u800c\uff0c<\/span><span style=\"font-weight: 400;\">\u7d50\u679c\u5c0e\u5411\u7684<\/span><span style=\"font-weight: 400;\">\u884c\u92b7\u4eba\u54e1\u770b\u5f97\u66f4\u9060\uff0c\u4ed6\u5011\u50be\u5411\u6aa2\u9a57\u90f5\u4ef6\u7684\u6210\u6548\u3002\u6211\u5011\u5f9e\u4ee5\u4e0b\u4ee5\u7d93\u9a57\u7d2f\u7a4d\u7684\u8b49\u64da\u4f86\u95e1\u660e\u5169\u7a2e\u90f5\u4ef6\u7684\u6210\u6548\u5dee\u7570\u3002<\/span><\/p>\n<h3><b>1. \u90f5\u4ef6\u5230\u9054\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u722d\u8faf\u8ab0\u8f38\u8ab0\u8d0f\u4e4b\u524d\uff0c\u8acb\u5148\u8003\u616e\u90f5\u4ef6\u5230\u9054\u7387\uff0c\u9019\u9805\u6307\u6a19\u6c7a\u5b9a\u60a8\u7684 EDM \u884c\u92b7\u6d3b\u52d5\u6210\u529f\u8207\u5426\u3002\u5206\u6578\u8d8a\u9ad8\uff0c\u60a8\u7684 EDM \u884c\u92b7\u6210\u529f\u7684\u6a5f\u6703\u5c31\u8d8a\u5927\u3002\u53cd\u4e4b\u4ea6\u7136\uff0c\u4e00\u5c01\u90f5\u4ef6\u6700\u7d42\u843d\u5165\u5783\u573e\u90f5\u4ef6\u7bb1\u53ea\u662f\u6d6a\u8cbb\u60a8\u7684\u5bf6\u8cb4\u6642\u9593\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7d14\u6587\u5b57\u90f5\u4ef6\u6bd4 HTML \u90f5\u4ef6\u7684\u5230\u9054\u7387\u66f4\u9ad8\u3002\u8655\u7406 HTML \u90f5\u4ef6\u9700\u8981\u5c0f\u5fc3\u7ffc\u7ffc\u5730\u7de8\u78bc\uff0c\u4e00\u500b\u4f4e\u7d1a\u932f\u8aa4\uff08\u4f8b\u5982<\/span><span style=\"font-weight: 400;\">\u4e0d\u5b8c\u6574\u7684\u6a19\u7c64<\/span><span style=\"font-weight: 400;\">\uff09\u4fbf\u6703\u6bc0\u4e86\u5230\u9054\u7387\u3002\u56e0\u6b64\uff0c\u82e5\u60a8\u6b63\u5728\u8bbe\u8ba1 HTML \u90ae\u4ef6\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u8acb\u518d\u4e09\u6aa2\u67e5\u7de8\u78bc\uff0c\u4e26\u4f7f\u7528\u6e2c\u8a66\u4fe1\u6aa2\u67e5\u5b83\u5728\u9032\u5165\u6536\u4ef6\u5323\u5f8c\u5982\u4f55\u5448\u73fe\u3002\u82e5\u60a8\u975e\u7de8\u78bc\u5c08\u5bb6\uff0cWYSIWYG \u7de8\u8f2f\u5668\u6216<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/features\/email-builder\/\"><span style=\"font-weight: 400;\">\u62d6\u66f3\u5f0f\u90f5\u4ef6\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">\u53ef\u78ba\u4fdd\u60a8\u7684\u90f5\u4ef6\u5b8c\u597d\u7121\u640d\u5730\u9032\u5165\u6536\u4ef6\u5323\u3002<\/span><\/p>\n<h3><b>2. \u958b\u555f\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u9032\u5165\u8a02\u95b1\u7528\u6236\u7684\u6536\u4ef6\u5323\u53ea\u662f\u7b2c\u4e00\u6b65\uff0c\u70ba\u4e86\u6210\u529f\u50b3\u9054\u60a8\u7684\u8a0a\u606f\uff0c\u8a02\u95b1\u7528\u6236\u5fc5\u9700\u958b\u555f\u90f5\u4ef6\u3002HTML \u90f5\u4ef6\u548c\u7d14\u6587\u5b57\u90f5\u4ef6\u7684<\/span><a href=\"https:\/\/blog.marketo.com\/2017\/07\/html-text-emails-better.html\"><span style=\"font-weight: 400;\">\u958b\u555f\u7387\u76f8\u7576<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u56e0\u6b64\uff0c\u5169\u8005\u5728\u6b64\u9805\u6307\u6a19\u8868\u73fe\u5e73\u624b\uff0c\u4e92\u4e0d\u76f8\u8b93\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u4e00\u65e6\u6253\u958b\u90f5\u4ef6\uff0cHTML \u90f5\u4ef6\u9700\u8981\u6e05\u9664\u984d\u5916\u969c\u7919\u3002\u9632\u6bd2\u8edf\u9ad4\u6709\u6642\u6703\u81ea\u52d5\u79fb\u9664\u9019\u985e\u90f5\u4ef6\u7684 <\/span><span style=\"font-weight: 400;\">CSS \u6a23\u5f0f<\/span><span style=\"font-weight: 400;\">\uff0c\u4f7f\u5f97\u90f5\u4ef6\u89e3\u78bc\u53d7\u5230\u963b\u7919\u3002<\/span><\/p>\n<h3><b>3. \u958b\u4fe1\u5f8c\u9ede\u64ca\u7387\u8207\u9ede\u64ca\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f9d\u64da\u7d71\u8a08\uff0c<\/span><a href=\"https:\/\/blog.marketo.com\/2017\/07\/html-text-emails-better.html\"><span style=\"font-weight: 400;\">\u7d14\u6587\u5b57\u90f5\u4ef6\u7684\u958b\u555f\u9ede\u64ca\u7387\u6bd4 HTML \u90f5\u4ef6\u7684\u958b\u4fe1\u5f8c\u9ede\u64ca\u7387\u9ad8\u51fa21%<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u9ede\u95b1\u7387\u5247\u662f\u9ad8\u51fa17%\u3002\u9019\u8868\u793a\u7d14\u6587\u5b57\u96fb\u90f5\u66f4\u80fd\u9f13\u52f5\u8a02\u95b1\u7528\u6236\u63a1\u53d6\u884c\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u904e\uff0c\u8acb\u8b39\u8a18\u5728\u5fc3\uff0c\u4e0a\u8ff0\u5169\u7a2e\u6bd4\u7387\u56e0\u884c\u696d\u800c\u6709\u6240\u5dee\u7570\uff0c\u4e5f\u56e0\u7528\u6236\u7d44\u6210\u7b49\u56e0\u7d20\u800c\u6709\u6240\u4e0d\u540c\u3002\u56e0\u6b64\uff0c\u82e5\u60a8\u8209\u68cb\u4e0d\u5b9a\u8981\u4f7f\u7528\u54ea\u7a2e\u90f5\u4ef6\uff0c\u8acb\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u78ba\u5b9a\u54ea\u4e00\u7a2e\u90f5\u4ef6\u5c0d\u60a8\u7684\u884c\u696d\u6700\u6709\u6548\u679c\u3002\u8acb\u5728\u7279\u5b9a\u6642\u6bb5\u5c07\u540c\u6a23\u5167\u5bb9\u7684\u5169\u500b\u7248\u672c\uff08\u7d14\u6587\u5b57\/ HTML\uff09\u5bc4\u7d66\u4e0d\u540c\u5ba2\u7fa4\uff0c\u4e26\u4f7f\u7528\u958b\u4fe1\u9ede\u64ca\u7387\u8207\u9ede\u95b1\u7387\u5354\u52a9\u60a8\u505a\u51fa\u660e\u667a\u7684\u6c7a\u5b9a\u3002<\/span><\/p>\n<h2><b>\u4f7f\u7528 HTML \u90f5\u4ef6\u8207\u7d14\u6587\u5b57\u90f5\u4ef6\u7684\u6642\u6a5f\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u7d71\u8a08\u6578\u64da\u986f\u793a\uff0c\u7d14\u6587\u5b57\u90f5\u4ef6\u6bd4 HTML \u90f5\u4ef6\u6210\u6548\u66f4\u70ba\u512a\u7570\u3002\u4f46\u662f\uff0c\u9019\u4e0d\u8868\u793a\u60a8\u61c9\u5b8c\u5168\u505c\u7528 HTML \u90f5\u4ef6\u3002\u82e5\u60a8\u8981\u901a\u767c\u90f5\u4ef6\u63d0\u4f9b\u8a0a\u606f\u6216\u5a1b\u6a02\uff0c\u5438\u5f15\u529b\u5f37\u7684 HTML \u90f5\u4ef6\u4fbf\u662f\u4e0d\u932f\u7684\u9078\u64c7\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u7d14\u6587\u5b57\u90f5\u4ef6\u9069\u7528\u65bc\u4e00\u5c0d\u4e00\u4e92\u52d5\u3001\u50b3\u905e\u91cd\u8981\u6216\u5373\u6642\u8a0a\u606f\uff0c\u6216\u662f\u6280\u8853\u554f\u984c\u7121\u6cd5\u514b\u670d\u6642\uff0c\u4f9b\u4f5c HTML \u90f5\u4ef6\u7684\u66ff\u4ee3\u89e3\u6c7a\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u4e9b\u884c\u92b7\u4eba\u54e1\u751a\u81f3\u7d9c\u5408\u5169\u7a2e\u90f5\u4ef6\uff0c\u4e5f\u5c31\u662f\u64b0\u5beb HTML \u90f5\u4ef6\uff0c\u4f46\u683c\u5f0f\u7c21\u5316\uff0c\u770b\u8d77\u4f86\u5c31\u50cf\u7d14\u6587\u5b57\u90f5\u4ef6\u3002\u54ea\u7a2e\u90f5\u4ef6\u9069\u5408\u60a8\u7684\u884c\u696d\u53d6\u6c7a\u65bc\u60a8\u7684<\/span><span style=\"font-weight: 400;\">\u5782\u76f4\u5e02\u5834<\/span><span style=\"font-weight: 400;\">\u4ee5\u53ca\u60a8\u5e0c\u671b\u85c9\u7531 EDM \u90f5\u4ef6\u884c\u92b7\u5be6\u73fe\u4ec0\u9ebc\u76ee\u6a19\u3002\u8acb\u5bc6\u5207\u89c0\u5bdf\u5404\u7a2e\u6307\u6a19\uff0c\u770b\u770b\u54ea\u7a2e\u90f5\u4ef6\u683c\u5f0f\u6700\u9069\u5408\u60a8\u7684\u54c1\u724c\uff0c\u4e0d\u8981\u5bb3\u6015\u5690\u65b0\uff0c\u5373\u4f7f\u6210\u679c\u4e0d\u5982\u9810\u671f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7d14\u6587\u5b57\u90f5\u4ef6\u548c HTML \u90f5\u4ef6\u90fd\u6709\u76f8\u540c\u76ee\u7684\u2014\u5be6\u73fe\u60a8\u7684\u76ee\u6a19\u3002\u8ddf\u96a8\u591a\u6578\u884c\u92b7\u4eba\u54e1\u7684\u8173\u6b65\uff0c<\/span><a href=\"https:\/\/databox.com\/html-vs-plain-text-emails\"><span style=\"font-weight: 400;\">\u7d50\u5408\u9019\u5169\u7a2e\u90f5\u4ef6\u7684\u767c\u9001<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u767c\u63ee EDM \u884c\u92b7\u7684\u6700\u5927\u7684\u6f5b\u529b\u3002\u7121\u8ad6\u60a8\u5982\u4f55\u4ea4\u53c9\u4f7f\u7528\u9019\u5169\u7a2e\u90f5\u4ef6\uff0c<\/span><span style=\"font-weight: 400;\">Benchmark Email<\/span><span style=\"font-weight: 400;\"> \u90fd\u53ef\u5e6b\u52a9\u60a8\u5438\u5f15\u8a02\u95b1\u7528\u6236\u3001\u57f9\u990a\u6f5b\u5728\u5ba2\u6236\u4e26\u8ffd\u8e64\u6210\u6548\u3002\u73fe\u5728\u8a3b\u518a<\/span><a href=\"https:\/\/ui.benchmarkemail.com\/tw\/register\"><span style=\"font-weight: 400;\">\u514d\u8cbb\u5e33\u6236<\/span><\/a><span style=\"font-weight: 400;\">\u89aa\u8eab\u9ad4\u9a57\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HTML \u90f5\u4ef6 \u8ab0\u8f38\u8ab0\u8d0f\uff1a\u7d14\u6587\u5b57\u90f5\u4ef6\u6216 HTML 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