{"id":27030,"date":"2022-07-15T06:37:35","date_gmt":"2022-07-15T06:37:35","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=27030"},"modified":"2022-07-15T06:55:56","modified_gmt":"2022-07-15T06:55:56","slug":"%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/","title":{"rendered":"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684 EDM \u884c\u92b7\u8853\u8a9e"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u7406\u89e3 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u8853\u8a9e\u6709\u6642\u50cf\u5b78\u7fd2\u4e00\u9580\u65b0\u7684\u8a9e\u8a00\uff0c\u611f\u5230\u832b\u7136\u4e0d\u89e3\u76f8\u7576\u6b63\u5e38\u3002\u8853\u8a9e\u56fa\u7136\u8271\u6f80\u96e3\u61c2\uff0c\u4f46\u5c0d\u57fa\u790e\u77e5\u8b58\u8d77\u78bc\u8981\u4e86\u7136\u65bc\u80f8\uff0c\u9019\u9ede\u975e\u5e38\u91cd\u8981\u3002\u6709\u4e9b\u8853\u8a9e\u5177\u6709\u6cd5\u5f8b\u610f\u6db5\uff0c\u9700\u8981\u8b39\u8a18\u5728\u5fc3\uff0c\u5176\u4ed6\u8853\u8a9e\u6307\u7684\u662f\u60a8\u9700\u8981\u52aa\u529b\u7d0d\u5165\u884c\u92b7\u7b56\u7565\u7684\u8da8\u52e2\u548c\u5be6\u52d9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8207\u5176\u5728<\/span><a href=\"https:\/\/hypercontext.com\/blog\/meetings\/6-marketing-meeting-agenda-tips\"><span style=\"font-weight: 400\">\u884c\u92b7\u6703\u8b70<\/span><\/a><span style=\"font-weight: 400\">\u4f6f\u88dd\u5fae\u7b11\u6216\u9ede\u982d\u793a\u610f\uff0c\u4e0d\u5982\u91d0\u6e05\u4e00\u4e9b\u5e38\u7528\u8853\u8a9e\u3002\u672c\u6587\u6574\u7406\u4e00\u4efd\u60a8\u9700\u8981\u4e86\u89e3\u7684 EDM \u884c\u92b7\u8853\u8a9e\u6e05\u55ae\u4ee5\u53ca\u6211\u5011\u7684\u8cc7\u6e90\uff0c\u5354\u52a9\u60a8\u5feb\u901f\u4e0a\u624b\uff0c\u5e36\u60a8\u6df1\u5165\u4e86\u89e3\u696d\u754c\u77e5\u8b58\u3002\u8a71\u4e0d\u591a\u8aaa\uff0c\u7acb\u5373\u958b\u59cb\u3002<\/span><\/p>\n<h2><b>A\/B\u6e2c\u8a66<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\u5728\u54ea\u4e9b\u65b9\u9762\uff08\u90f5\u4ef6\u4e3b\u65e8\u3001\u884c\u70ba\u53ec\u559a (CTA) \u6216\u4e3b\u52d5\u8a02\u95b1\u8868\u683c\uff09\u7522\u751f\u6700\u4f73\u7d50\u679c\uff0c\u5176\u5be6\u5f88\u96e3\u5224\u65b7\u3002A\/B \u6e2c\u8a66\u8b93\u60a8\u6e2c\u8a66\u55ae\u4e00\u9805\u76ee\u7684\u5169\u7a2e\u8b8a\u6578\uff0c\u770b\u770b\u54ea\u500b\u6700\u6709\u6548\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/a-b-testing\/\"><span style=\"font-weight: 400\">\u5982\u4f55\u9032\u884c A\/B \u6e2c\u8a66\u4ee5\u53ca\u7b87\u4e2d\u7de3\u7531<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-testing\/\"><span style=\"font-weight: 400\">\u70ba\u4f55\u60a8\u61c9\u7559\u610f\u90f5\u4ef6\u6e2c\u8a66\uff1f<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u63a5\u53d7\u7387<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u63a5\u53d7\u7387\u610f\u5373\u767c\u51fa\u7684\u90f5\u4ef6\u88ab\u6536\u4ef6\u4eba\u7684\u90f5\u4ef6\u4f3a\u670d\u5668\u6240\u63a5\u53d7\u7684\u767e\u5206\u6bd4\uff0c\u6709\u6642\u4e5f\u7a31\u90f5\u4ef6\u5230\u9054\u7387\u3002\u63a5\u53d7\u7387\u4e0d\u4ee3\u8868\u4e00\u5c01\u90f5\u4ef6\u6210\u529f\u9001\u9054\u6536\u4ef6\u5323\uff0c\u53ea\u662f\u8868\u793a\u90f5\u4ef6\u6c92\u6709\u88ab\u9000\u56de\u3002<\/span><\/p>\n<h2><b>\u9000\u4ef6\u7387<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u8aaa\u5230\u9000\u4ef6\uff0c\u9000\u4ef6\u7387\u610f\u6307\u767c\u51fa\u7684\u90f5\u4ef6\u672a\u88ab\u6536\u4ef6\u4eba\u7684\u90f5\u4ef6\u4f3a\u670d\u5668\u6240\u63a5\u53d7\u7684\u767e\u5206\u6bd4\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/last-campaign-scary-bounce-rate\/\"><span style=\"font-weight: 400\">\u4e0a\u6b21\u884c\u92b7\u5ee3\u544a\u6d3b\u52d5\u7684\u9000\u4ef6\u7387\u5947\u6158\u7121\u6bd4\uff0c\u6211\u8a72\u5982\u4f55\u662f\u597d\uff1f<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/expected-bounce-rate\/\"><span style=\"font-weight: 400\">\u6211\u7684\u9810\u671f\u9000\u4ef6\u61c9\u8a72\u662f\u591a\u5c11\uff1f<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u5927\u91cf\u96fb\u5b50\u90f5\u4ef6<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u4e00\u6b21\u5411\u4e00\u7fa4\u4eba\u767c\u9001\u7684\u884c\u92b7\/\u5ee3\u544a\u90f5\u4ef6\u901a\u5e38\u5c6c\u65bc\u7f50\u982d\u90f5\u4ef6\uff0c\u5373\u4f7f\u4ed6\u5011\u4ecd\u6709\u53ef\u80fd\u9396\u5b9a\u7279\u5b9a\u5ba2\u7fa4\uff0c\u4f46\u9019\u985e\u90f5\u4ef6\u4e0d\u6703\u91dd\u5c0d\u500b\u5225\u6536\u4ef6\u4eba\u9032\u884c\u5ba2\u88fd\u5316\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/targeted-bulk-email-is-much-better-than-regular-bulk-email\/\"><span style=\"font-weight: 400\">\u9396\u5b9a\u7279\u5b9a\u5ba2\u7fa4\u7684\u5927\u91cf\u90f5\u4ef6\u6bd4\u666e\u901a\u7684\u5927\u91cf\u90f5\u4ef6\u597d\u5f97\u591a<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/what-is-a-bulk-email-sender\/\"><span style=\"font-weight: 400\">\u4ec0\u9ebc\u662f\u5927\u91cf\u90f5\u4ef6\u5bc4\u4ef6\u4eba\uff1f<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u6d88\u8cbb\u8005\u4eba\u7269\u8a8c<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u6d88\u8cbb\u8005\u4eba\u7269\u8a8c\u865b\u64ec\u7406\u60f3\u5ba2\u6236\uff0c\u5305\u542b\u5404\u7a2e\u7279\u5fb5\uff1a\u5e74\u9f61\u3001\u8208\u8da3\u3001\u6240\u5728\u5340\u57df\u3001\u8077\u696d\u3001\u5a5a\u59fb\u72c0\u6cc1\u3001\u6536\u5165\u7b49\u3002\u4ee5\u865b\u64ec\u9762\u5b54\u9762\u5c0d\u7121\u540d\u5ba2\u7fa4\u53ef\u4ee5\u5b8c\u5584\u5ba2\u88fd\u5316\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\"><span style=\"font-weight: 400\">\u4f55\u8b02\u90f5\u4ef6\u5ba2\u88fd\u5316\uff0c\u70ba\u4f55\u5b83\u7684\u529b\u91cf\u5982\u6b64\u5f37\u5927\uff1f<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkone.com\/resources\/buyer-persona-workbook\/\"><span style=\"font-weight: 400\">\u6d88\u8cbb\u8005\u4eba\u7269\u8a8c\u5c0f\u8a66\u8eab\u624b<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkone.com\/blog\/email-marketing-with-buyer-personas\/\"><span style=\"font-weight: 400\">\u4f7f\u7528\u6d88\u8cbb\u8005\u4eba\u7269\u8a8c\u5efa\u7acb\u6548\u7387\u8d85\u5f37\u7684\u90f5\u4ef6\u2014\u4e94\u7a2e\u65b9\u6cd5<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u884c\u70ba\u53ec\u559a (CTA)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u5408\u9069\u7684 CTA \u53ef\u5f15\u5c0e\u5ba2\u7fa4\u63a1\u53d6\u6700\u70ba\u76f8\u95dc\u7684\u52d5\u4f5c\uff0c\u4f8b\u5982\u8cfc\u8cb7\u3001\u958b\u59cb\u514d\u8cbb\u8a66\u7528\u6216\u8a3b\u518a\u3002CTA \u9080\u8acb\u6f5b\u5728\u5ba2\u6236\u63a1\u53d6\u52d5\u4f5c\uff0c\u9032\u800c\u5e6b\u52a9\u60a8\u5be6\u73fe\u884c\u92b7\u76ee\u6a19\u3002\u5c08\u6ce8\u65bc\u6253\u9020\u6bcf\u500b CTA \u53ef\u512a\u5316\u8f49\u63db\u7387\uff0c\u512a\u5316\u7bc4\u570d\u5305\u542b\u90f5\u4ef6\u7bc4\u672c\u5230\u8457\u9678\u9801\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-design-powerful-email-call-to-actions-that-convert\/\"><span style=\"font-weight: 400\">\u5982\u4f55\u8a2d\u8a08\u9069\u5408\u96fb\u5b50\u90f5\u4ef6\u7684 CTA\uff0c\u63a8\u9ad8\u8f49\u63db\u7387\uff1f<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/power-strong-call-action-make-click-worthy\/\"><span style=\"font-weight: 400\">CTA \u7684\u529b\u9053\uff1a\u5982\u4f55\u8b93\u60a8\u7684\u5167\u5bb9\u503c\u5f97\u9ede\u64ca\uff1f<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u53cd\u5783\u573e\u90f5\u4ef6\u6cd5 (<\/b><b>CAN-SPAM)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">2003 \u5e74\u901a\u904e\u7684\u53cd\u5783\u573e\u90f5\u4ef6\u6cd5\u898f\u5b9a\u4f01\u696d\u5728\u767c\u9001\u5546\u696d\u90f5\u4ef6\u6642\u5fc5\u9808\u9075\u5faa\u7684\u6307\u5c0e\u65b9\u91dd\u3002\u4f9d\u64da\u7531\u806f\u90a6\u8cbf\u6613\u59d4\u54e1\u6703\u57f7\u884c\u7684 CAN-SPAM \u6cd5\u6848\uff0c\u5bc4\u4ef6\u4eba\u5fc5\u9700\u63d0\u4f9b\u6536\u4ef6\u4eba\u6e05\u695a\u597d\u64cd\u4f5c\u7684\u65b9\u5f0f\u9000\u8a02\u96fb\u5b50\u5831\uff0c\u800c\u4e14\u60a8\u7684\u90f5\u4ef6\u5fc5\u9700\u63d0\u4f9b\u6e96\u78ba\u7684\u5bc4\u4ef6\u4eba\u8cc7\u8a0a\u7b49\u8af8\u5982\u6b64\u985e\u7684\u898f\u5b9a\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-dangers-of-failing-to-meet-can-spam-compliance\/\"><span style=\"font-weight: 400\">\u672a\u80fd\u9075\u5b88 CAN-SPAM \u6cd5\u6848\u7684\u6f5b\u85cf\u5371\u6a5f<\/span><\/a><\/li>\n<\/ul>\n<h2><b>CTR\uff08\u9ede\u64ca\u7387\uff09<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u6536\u4ef6\u4eba\u9ede\u64ca\u90f5\u4ef6\u88e1\u7684\u9023\u7d50\u7684\u767e\u5206\u6bd4\u7a31\u70ba\u9ede\u64ca\u7387\uff0c\u8a08\u7b97\u65b9\u6cd5\uff1a\u5c07\u9ede\u64ca\u9023\u7d50\u7684\u6b21\u6578\u9664\u4ee5\u767c\u9001\u90f5\u4ef6\u6578\u3002\u9ede\u95b1\u7387\u8d8a\u9ad8\u8d8a\u597d\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/resources\/email-marketing-metrics\/\"><span style=\"font-weight: 400\">EDM\u884c\u92b7\u6307\u6a19\u624b\u518a<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-email-marketing-metrics-watch-depending-goals\/\"><span style=\"font-weight: 400\">\u4f9d\u64da\u60a8\u7684\u76ee\u6a19\uff0c\u95dc\u6ce8\u4e94\u500bEDM\u884c\u92b7\u6307\u6a19<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-metrics-paying-attention\/\"><span style=\"font-weight: 400\">\u6211\u61c9\u7576\u6ce8\u610f\u54ea\u4e9b\u90f5\u4ef6\u6307\u6a19\uff1f<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u5167\u5bb9\u884c\u92b7<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u9867\u540d\u601d\u7fa9\uff0c\u5167\u5bb9\u884c\u92b7\u5c31\u662f\u96c6\u5ba2\u5f0f\u884c\u92b7\u7b56\u7565\uff0c\u4f7f\u7528\u5167\u5bb9\u63d0\u9ad8\u5c0d\u7522\u54c1\/\u670d\u52d9\u7684\u8a8d\u8b58\u548c\u9700\u6c42\u3002\u7576\u60a8\u5efa\u7acb\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u60a8\u53ef\u5229\u7528EDM\u884c\u92b7\u5c07\u5176\u5bc4\u767c\u7d66\u60a8\u7684\u5ba2\u7fa4\uff0c\u63a8\u52d5\u6d88\u8cbb\u8005\u4e0b\u55ae\u8cfc\u8cb7\uff0c\u9032\u800c\u7522\u751f\u71df\u6536\u3002<\/span><\/p>\n<h2><b>\u8f49\u63db\u7387<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u90f5\u4ef6\u88e1\u7684 CTA \u5305\u542b\u9ede\u64ca\u3001\u4e0b\u8f09\u3001\u8cfc\u8cb7\u6216\u5176\u4ed6\u52d5\u4f5c\uff0c\u57f7\u884c\u9019\u4e9b\u52d5\u4f5c\u7684\u4eba\u6578\u53ef\u8aaa\u662f\u90f5\u4ef6\u7e3e\u6548\u7684\u5176\u4e2d\u4e00\u9805\u95dc\u9375\u6307\u6a19\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/resources\/email-deliverability-webinar\/\"><span style=\"font-weight: 400\">\u5982\u4f55\u5229\u7528\u6709\u6548\u7684\u81ea\u52d5\u5316\u6f5b\u5728\u5ba2\u6236\u57f9\u990a\u90f5\u4ef6\u63d0\u9ad8\u8f49\u63db\u7387<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u9867\u5ba2\u8cfc\u7f6e\u6210\u672c (CAC)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u7576\u5ba2\u6236\u63a1\u53d6\u884c\u52d5\uff0c\u6211\u5011\u7a31\u4e4b\u70ba\u8f49\u63db\u3002\u9867\u5ba2\u8cfc\u7f6e\u6210\u672c (CAC) \u662f\u60a8\u70ba\u4e86\u7522\u751f\u8f49\u63db\u6240\u82b1\u8cbb\u7684\u7d2f\u8a08\u91d1\u984d\u3002\u63db\u53e5\u8a71\u8aaa\uff0cCAC \u8861\u91cf\u7684\u662f\u7372\u5f97\u65b0\u5ba2\u6236\u6240\u82b1\u8cbb\u7684\u6210\u672c\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4f55\u8b02<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/clv-and-cac-equal-roi-understanding-the-alphabet-soup\/\"><span style=\"font-weight: 400\">\u9867\u5ba2\u7d42\u751f\u50f9\u503c (CLV) &amp; \u9867\u5ba2\u8cfc\u7f6e\u6210\u672c (CAC) = \u6295\u5831\u7387 (ROI)\uff1f<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u96d9\u91cd\u8a8d\u8b49<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u96d9\u91cd\u8a8d\u8b49\u610f\u5373\u8981\u6c42\u8a02\u95b1\u7528\u6236\u901a\u904e\u5169\u9053\u6b65\u9a5f\u8a3b\u518a\u52a0\u5165\uff0c\u7b2c\u4e00\u6b65\u9a5f\u662f\u6a19\u6e96\u8a3b\u518a\uff0c\u63a5\u8457\u6536\u5230\u78ba\u8a8d\u90f5\u4ef6\u4e26\u9ede\u64ca\u5176\u4e2d\u7684\u9023\u7d50\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/double-opt-in-email-lists-creating-permission-based-lists\/\"><span style=\"font-weight: 400\">\u96d9\u91cd\u8a8d\u8b49\u90f5\u4ef6\u540d\u55ae\uff1a\u5efa\u7acb\u8a31\u53ef\u5f0f\u90f5\u4ef6\u540d\u55ae<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-dos-and-donts-of-a-mailing-list\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u540d\u55ae\u4e4b\u6ce8\u610f\u4e8b\u9805<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u884c\u92b7\u90f5\u4ef6<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u5e36\u8457\u7279\u5b9a\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u767c\u9001\u4e00\u5c01\u6216\u4e00\u7cfb\u5217\u7684\u90f5\u4ef6\u7a31\u4e4b\u70ba\u884c\u92b7\u90f5\u4ef6\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/7-methods-increase-effectivity-email-campaigns-15\/\"><span style=\"font-weight: 400\">\u4e03\u7a2e\u65b9\u6cd5\u5c07\u60a8\u7684 EDM \u884c\u92b7\u6548\u7387\u63d0\u9ad8\u8fd1 15%<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/lifecycle-email-marketing-campaigns\/\"><span style=\"font-weight: 400\">\u5982\u4f55\u9032\u884c\u4e00\u9023\u4e32 EDM \u884c\u92b7<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-build-an-effective-email-drip-campaign\/\"><span style=\"font-weight: 400\">\u5982\u4f55\u5efa\u7acb\u6709\u6548\u7684\u6d93\u6ef4\u884c\u92b7\u90f5\u4ef6<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/mobile-friendly-email-campaign\/\"><span style=\"font-weight: 400\">\u60a8\u5728\u512a\u5316\u884c\u52d5\u88dd\u7f6e\u90f5\u4ef6\u4e2d\u6240\u72af\u7684\u516d\u500b\u932f\u8aa4<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u4e92\u52d5\u7387<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u4e92\u52d5\u7387\u8861\u91cf\u4eba\u5011\u5728\u54c1\u724c\u7db2\u7ad9\u3001\u793e\u7fa4\u5a92\u9ad4\u6216\u90f5\u4ef6\u4e0a\u5c0d\u60a8\u7684\u5167\u5bb9\u6709\u4f55\u53cd\u61c9\u548c\u4e92\u52d5\uff08\u559c\u6b61\u3001\u5206\u4eab\u548c\u8a55\u8ad6\uff09\u3002\u4e92\u52d5\u7387\u9ad8\u8868\u793a\u60a8\u7684\u5167\u5bb9\u76f8\u7576\u5f15\u4eba\u6ce8\u76ee\u3002<\/span><\/p>\n<h2><b>\u786c\u9000\u4ef6<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u88ab\u9000\u56de\u7684\u90f5\u4ef6\u7531\u65bc\u5e38\u898b\u539f\u56e0\uff08\u96fb\u5b50\u4fe1\u7bb1\u88ab\u963b\u64cb\u6216\u88ab\u5224\u7121\u6548\uff09\u5c0e\u81f4\u5bc4\u51fa\u5931\u6557\u3002<\/span><\/p>\n<h2><b>HTML \u90f5\u4ef6<\/b><\/h2>\n<p><span style=\"font-weight: 400\">HTML \u90f5\u4ef6\u8b93\u60a8\u5ba2\u88fd\u5316\u8a2d\u8a08\u90f5\u4ef6\u8207\u683c\u5f0f\uff0c\u6bd4\u8d77\u7d14\u6587\u672c\u90f5\u4ef6\u66f4\u80fd\u9748\u6d3b\u904b\u7528\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e7%b4%94%e6%96%87%e5%ad%97%e9%83%b5%e4%bb%b6%e8%88%87-html-%e9%83%b5%e4%bb%b6%e5%84%aa%e7%bc%ba%e9%bb%9e%e6%af%94%e8%bc%83\/\"><span style=\"font-weight: 400\">\u7d14\u6587\u5b57\u90f5\u4ef6\u8207 HTML \u90f5\u4ef6\u512a\u7f3a\u9ede\u6bd4\u8f03<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/tw\/resources\/free-html-email-templates\/\"><span style=\"font-weight: 400\">\u514d\u8cbb HTML \u90f5\u4ef6\u7248\u578b<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4e09\u5927\u7981\u5fcc\uff1a<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/send-html-emails-that-work-3-things-to-avoid\/\"><span style=\"font-weight: 400\">\u767c\u9001\u6709\u6548\u7387\u7684 HTML \u90f5\u4ef6<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4f55\u8b02<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/what-is-html-for-email-and-how-to-use-it-effectively\/\"><span style=\"font-weight: 400\">\u300cHTML\u90f5\u4ef6\u300d\uff1f\u8a72\u5982\u4f55\u5584\u7528\uff1f<\/span><\/a><\/li>\n<\/ul>\n<h2><b>IP \u6696\u8eab<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u4e00\u9ede\u4e00\u6ef4\u589e\u52a0\u5bc4\u4ef6\u6578\u91cf\uff0c\u9010\u6b65\u7d2f\u7a4d\u60a8\u7684 IP \u4f4d\u5740\u95dc\u806f\u6027\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/ip-warming-how-to-do-it-right\/\"><span style=\"font-weight: 400\">IP \u6696\u8eab\uff1a\u5982\u4f55\u6b63\u78ba\u6696\u8eab\uff1f<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u8457\u9678\u9801<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u8457\u9678\u9801\u662f\u4e00\u500b\u7368\u7acb\u7db2\u9801\uff0c\u900f\u904e EDM \u884c\u92b7\u6d3b\u52d5\uff0c\u81ea\u7136\u7db2\u8def\u6d41\u91cf\u3001\u9ede\u64ca\u4ed8\u8cbb\u6d3b\u52d5\u7b49\uff0c\u60a8\u53ef\u4ee5\u5728\u8457\u9678\u9801\u5c0e\u5f15\u7db2\u8def\u6d41\u91cf\u3002\u8a72\u9801\u9762\u4ee5\u8f49\u63db\u70ba\u91cd\u9ede\uff0c\u4e26\u9644\u4e0a\u4e00\u500b CTA \u6309\u9215\u3002\u8457\u9678\u9801\u7684 CTA \u5305\u62ec\u8a02\u95b1\u96fb\u5b50\u5831\u3001\u8a3b\u518a\u7db2\u8def\u7814\u8a0e\u6703\u3001\u4e0b\u8f09\u767d\u76ae\u66f8\u6216\u4e0b\u55ae\u8cfc\u8cb7\u3002\u4f7f\u7528\u55ae\u4e00 CTA \u5c07\u7279\u5b9a\u5ba2\u7fa4\u8f49\u81f3\u76ee\u6a19\u7db2\u9801\uff0c\u4fbf\u53ef\u512a\u5316\u8f49\u63db\u7387\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e6%89%93%e9%80%a0%e6%88%90%e5%8a%9f%e8%91%97%e9%99%b8%e9%a0%81-landing-page-5-%e5%a4%a7%e8%a6%81%e7%b4%a0\/\"><span style=\"font-weight: 400\">\u6253\u9020\u6210\u529f\u8457\u9678\u9801 (landing page) 5 \u5927\u8981\u7d20<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-conversion-tips-for-email-landing-pages\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u767b\u9678\u9801\u7684\u4e94\u500b\u8f49\u63db\u6280\u5de7<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u6f5b\u5728\u5ba2\u6236<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u7576\u8a2a\u5ba2\u9ede\u64ca CTA \u6309\u9215\u4e26\u63a1\u53d6\u52d5\u4f5c\uff08\u8a3b\u518a\u7db2\u8def\u7814\u8a0e\u6703\u6216\u9810\u7d04\u793a\u7bc4\uff09\uff0c\u4ed6\u5011\u5c31\u6703\u6210\u70ba\u6f5b\u5728\u5ba2\u6236\u3002\u6f5b\u5728\u5ba2\u6236\u662f\u5c0d\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u8868\u73fe\u51fa\u8208\u8da3\u7684\u500b\u4eba\u6216\u4f01\u696d\u3002<\/span><\/p>\n<h2><b>\u57f9\u990a\u6f5b\u5728\u5ba2\u6236<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u57f9\u990a\u6f5b\u5728\u5ba2\u6236\u5c31\u662f\u900f\u904e\u4e00\u7cfb\u5217\u63a5\u89f8\u9ede\uff08\u81ea\u52d5\u5316\u884c\u92b7\u90f5\u4ef6\u6216\u6d93\u6ef4\u90f5\u4ef6\uff09\uff0c\u5206\u4eab\u6709\u50f9\u503c\u8207\u76f8\u95dc\u5167\u5bb9\u7684\u904e\u7a0b\uff0c\u5c07\u6f5b\u5728\u5ba2\u6236\u8f49\u63db\u70ba\u6b63\u5f0f\u5ba2\u6236\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5b8c\u6574\u6307\u5357 \u2014 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/nurturing-leads-with-email-marketing\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u57f9\u990a\u6f5b\u5728\u5ba2\u6236<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u540d\u55ae\u518d\u5206\u985e<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u5c07\u60a8\u7684\u90f5\u4ef6\u540d\u55ae\u5206\u6210\u4e0d\u540c\u7fa4\u7d44\uff08\u901a\u5e38\u662f\u4f4d\u8655\u884c\u92b7\u6f0f\u6597\u540c\u4e00\u968e\u6bb5\u7684\u7fa4\u7d44\uff09\uff0c\u4ee5\u4fbf\u767c\u9001\u5ba2\u88fd\u5316\u53ca\u76f8\u95dc\u5167\u5bb9\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-segmentation-4-ways-to-divide-your-list\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u518d\u5206\u985e\uff1a\u56db\u62db\u7d30\u5206\u540d\u55ae<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u884c\u92b7\u6f0f\u6597<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u884c\u92b7\u6f0f\u6597\u63cf\u7e6a\u4e86\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u6d41\u7a0b\uff0c\u901a\u5e38\u5177\u6709\u4e09\u500b\u968e\u6bb5\uff1a\u8a8d\u8b58\u54c1\u724c\u3001\u8003\u616e\u9700\u6c42\u3001\u6210\u529f\u8f49\u63db\u3002\u6574\u500b\u6d41\u7a0b\u5c31\u50cf\u4e00\u500b\u6f0f\u6597\uff0c\u56e0\u70ba\u7b2c\u4e00\u500b\u4ee5\u53ca\u6700\u9802\u7aef\u6d41\u7a0b\u64c1\u6709\u6700\u591a\u7684\u6f5b\u5728\u5ba2\u6236\uff08\u8a8d\u8b58\u54c1\u724c\uff09\uff0c\u53ea\u6709\u5c11\u6578\u6f5b\u5728\u5ba2\u6236\u6703\u6cbf\u8457\u6f0f\u6597\u5411\u4e0b\u79fb\u52d5\uff0c\u9032\u884c\u8f49\u63db\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/edm%e8%87%aa%e5%8b%95%e5%8c%96%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%e5%be%9e%e9%a0%ad%e5%88%b0%e5%b0%be%e5%84%aa%e5%8c%96%e6%82%a8%e7%9a%84%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97\/\"><span style=\"font-weight: 400\">EDM \u81ea\u52d5\u5316\u884c\u92b7\u7b56\u7565\u5f9e\u982d\u5230\u5c3e\u512a\u5316\u60a8\u7684\u884c\u92b7\u6f0f\u6597<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u5168\u901a\u8def\u884c\u92b7<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u5168\u901a\u8def\u884c\u92b7\u4e5f\u5c31\u662f\u5728\u6240\u6709\u901a\u8def\uff08\u6578\u4f4d\u6216\u50b3\u7d71\u901a\u8def\uff09\u4e0a\u8207\u60a8\u7684\u5ba2\u6236\u6703\u9762\u3001\u4e92\u52d5\u3002\u76ee\u6a19\u5728\u6240\u6709\u5a92\u9ad4\u4e0a\u767c\u9001\u4e00\u81f4\u8a0a\u606f\uff0c\u4ee5\u6539\u5584\u7576\u4eca\u5ba2\u6236\u6240\u6e34\u671b\u7684\u5ba2\u6236\u9ad4\u9a57\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/omnichannel-marketing-practices\/\"><span style=\"font-weight: 400\">\u4e94\u7a2e\u5168\u901a\u8def\u884c\u92b7\u5be6\u52d9\u767c\u5c55\u96fb\u5b50\u5546\u52d9<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u958b\u555f\u7387<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u958b\u555f\u7387\u5c31\u662f\u5bc4\u51fa\u7684\u90f5\u4ef6\u88ab\u6536\u4ef6\u4eba\u6253\u958b\u7684\u767e\u5206\u6bd4\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/improve-open-rates-targeted-emailing\/\"><span style=\"font-weight: 400\">\u91dd\u5c0d\u7279\u5b9a\u5ba2\u7fa4\u5bc4\u767c\u90f5\u4ef6\u63d0\u9ad8\u958b\u555f\u7387<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u4e3b\u52d5\u8a02\u95b1<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u6f5b\u5728\u5ba2\u6236\u4e3b\u52d5\u8a02\u95b1\u5f88\u91cd\u8981\uff0c\u9019\u8868\u793a\u4ed6\u5011\u6709\u8208\u8da3\u807d\u53d6\u60a8\u7684\u610f\u898b\uff0c\u66f4\u6709\u53c3\u8207\u53ef\u80fd\u3002\u5411\u672a\u4e3b\u52d5\u8a02\u95b1\u7684\u8a2a\u5ba2\u767c\u9001\u90f5\u4ef6\u53ef\u80fd\u640d\u53ca\u60a8\u7684 IP \u4fe1\u8b7d\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/opt-in-email-marketing-vs-bulk-email-spam\/\"><span style=\"font-weight: 400\">\u4e3b\u52d5\u8a02\u95b1 EDM \u884c\u92b7v.s.\u5927\u91cf\u5783\u573e\u90f5\u4ef6<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u53d6\u6d88\u8a02\u95b1<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u8acb\u70ba\u6536\u4ef6\u4eba\u63d0\u4f9b\u4e00\u7a2e\u660e\u78ba\u7684\u65b9\u5f0f\u9000\u8a02\u60a8\u7684\u90f5\u4ef6\uff0c\u4e26\u63a5\u53d7\u4ed6\u5011\u63d0\u51fa\u9000\u8a02\u7684\u8acb\u6c42\u3002<\/span><\/p>\n<h2><b>\u5ba2\u88fd\u5316<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u70ba\u6536\u4ef6\u4eba\u63d0\u4f9b\u5ba2\u88fd\u5316\u529f\u80fd\uff0c\u5305\u62ec\u4f7f\u7528\u59d3\u540d\u3001\u4f9d\u64da\u6536\u4ef6\u4eba\u7684\u504f\u597d\u8f38\u5165\u7522\u54c1\u63a8\u85a6\u3001\u4f9d\u64da\u6240\u8655\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6d41\u7a0b\u7684\u968e\u6bb5\u767c\u9001\u7368\u7279\u5167\u5bb9\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/can-personalization-and-marketing-automation-play-well-together\/\"><span style=\"font-weight: 400\">\u5ba2\u88fd\u5316\u548c\u81ea\u52d5\u5316\u884c\u92b7\u53ef\u4ee5\u5354\u540c\u4f5c\u7528\u3001\u76f8\u4e92\u8f1d\u6620\uff1f<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u53e3\u7891\u884c\u92b7<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u7576\u60a8\u6eff\u8db3\u5ba2\u6236\u9700\u6c42\uff0c\u4ed6\u5011\u6703\u5c0d\u60a8\u7684\u54c1\u724c\u611f\u5230\u8208\u596e\uff0c\u4e26\u6beb\u4e0d\u7336\u8c6b\u5730\u5c07\u60a8\u7684\u54c1\u724c\u63a8\u85a6\u7d66\u670b\u53cb\u53ca\u5bb6\u4eba\u3002\u82e5\u4ed6\u5011\u9080\u8acb\u7684\u670b\u53cb\u6216\u5bb6\u4eba\u5c0d\u60a8\u7684 CTA \u6309\u9215\u6216\u63d0\u4f9b\u7684\u7522\u54c1\u6709\u6240\u56de\u61c9\uff0c\u4ed6\u5011\u5c31\u6703\u6210\u70ba\u63a8\u85a6\u4eba\u3002\u63a8\u85a6\u4eba\u662f\u60a8\u7372\u5f97\u56de\u61c9\u901f\u5ea6\u6700\u5feb\u3001\u54c1\u8cea\u6700\u9ad8\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u56e0\u70ba\u4ed6\u5011\u4fe1\u4efb\u63a8\u85a6\u4eba\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/customer-retention-strategies\/\"><span style=\"font-weight: 400\">\u4e03\u7a2e\u9867\u5ba2\u4fdd\u7559\u7b56\u7565\uff0c\u7528\u4f86\u4fc3\u9032\u92b7\u552e\u6210\u9577<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u6295\u8cc7\u5831\u916c\u7387 (ROI)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u8207\u5176\u4ed6\u6295\u8cc7\u4e00\u6a23\uff0c\u60a8\u5fc5\u9700\u6295\u5165\u884c\u92b7\u6210\u672c\u3002\u4f46\u662f\uff0c\u60a8\u5e0c\u671b\u5c07\u8cc7\u91d1\u6295\u5165\u5230\u7e3e\u6548\u6700\u512a\u7684\u884c\u92b7\u6d3b\u52d5\u4e2d\u3002\u6295\u8cc7\u5831\u916c\u7387\u662f\u4e00\u9805\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI)\uff0c\u5b83\u6703\u63d0\u9192\u60a8\u5f9e\u6bcf\u500b\u884c\u92b7\u6d3b\u52d5\u8cfa\u5230\u591a\u5c11\u9322\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-calculate-email-marketing-roi\/\"><span style=\"font-weight: 400\">\u5982\u4f55\u8a08\u7b97 EDM \u884c\u92b7\u6295\u8cc7\u5831\u916c\u7387<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u641c\u7d22\u5f15\u64ce\u512a\u5316 (SEO)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u60a8\u7684\u5167\u5bb9\u9700\u8981\u5728\u641c\u7d22\u5f15\u64ce\u7d50\u679c\u4e2d\u7a81\u51fa\u986f\u793a\uff0c\u4f7f\u76ee\u6a19\u5ba2\u7fa4\u5bb9\u6613\u627e\u5230\u3002\u641c\u7d22\u5f15\u64ce\u512a\u5316\u80fd\u5920\u5be6\u73fe\u6b64\u76ee\u6a19\u3002SEO \u6709\u5404\u7a2e\u5c64\u9762\uff0c\u5305\u62ec\u4f7f\u7528\u6b63\u78ba\u7684\u95dc\u9375\u5b57\u64b0\u7a3f\u3001\u63d0\u9ad8\u7db2\u9801\u52a0\u8f09\u901f\u5ea6\u3001\u5efa\u7acb\u53cd\u5411\u9023\u7d50\u7b49\u7b49\u3002SEO <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/increase-website-traffic\/\"><span style=\"font-weight: 400\">\u70ba\u60a8\u7684\u7db2\u7ad9\u5e36\u4f86\u66f4\u591a\u6d41\u91cf<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u53ef\u5c07\u8a2a\u5ba2\u8f49\u70ba\u8a02\u95b1\u7528\u6236\u548c\u6b63\u5f0f\u5ba2\u6236\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/what-is-search-intent\/\"><span style=\"font-weight: 400\">\u4f55\u8b02\u641c\u7d22<\/span><span style=\"font-weight: 400\">\u610f\u5716\uff1f\u5982\u4f55\u512a\u5316\u641c\u7d22\u610f\u5716\uff1f<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/quick-seo-tips\/\"><span style=\"font-weight: 400\">11 \u500b\u5feb\u901f\u548c\u9577\u671f\u7684 SEO \u6280\u5de7\uff0c\u8b93\u60a8\u7684\u7db2\u7ad9\u540d\u5217\u524d\u8305<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-tactics-help-boost-seo\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u7b56\u7565\u5e6b\u52a9\u63d0\u6607 SEO<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u5bc4\u4ef6\u4eba\u8a55\u5206<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u60a8\u7684 IP \u4f4d\u5740\u7684\u4fe1\u8b7d\u8a55\u5206\u5f9e 0 \u5230 100\uff0c\u5b83\u5c31\u50cf\u4fe1\u7528\u8a55\u5206\uff0c\u5206\u6578\u8d8a\u9ad8\uff0c\u60a8\u7684 IP \u4fe1\u8b7d\u5c31\u8d8a\u9ad8\u3002\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546\u4f7f\u7528\u9019\u9053\u5206\u6578\u4f86\u6c7a\u5b9a\u54ea\u5c01\u90f5\u4ef6\u53ef\u6210\u529f\u9001\u81f3\u6536\u4ef6\u593e\uff0c\u54ea\u5c01\u62d2\u65bc\u9580\u5916\u3002<\/span><\/p>\n<h2><b>\u55ae\u6b21\u78ba\u8a8d<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u55ae\u6b21\u78ba\u8a8d\u8a02\u95b1\u8207\u96d9\u91cd\u8a02\u95b1\u4e0d\u540c\uff0c\u524d\u8005\u53ef\u80fd\u5c0e\u81f4\u6536\u4ef6\u4eba\u7684\u53c3\u8207\u5ea6\u964d\u4f4e\uff0c\u56e0\u70ba\u4ed6\u5011\u9084\u4e0d\u78ba\u5b9a\u5c0d\u60a8\u7684\u54c1\u724c\u662f\u5426\u6709\u8208\u8da3\u3002<\/span><\/p>\n<h2><b>\u8edf\u9000\u4ef6<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u8edf\u9000\u4ef6\u610f\u6307\u90f5\u4ef6\u88ab\u4f3a\u670d\u5668\u63a5\u53d7\u4f46\u4ecd\u672a\u62b5\u9054\u6536\u4ef6\u593e\uff0c\u767c\u751f\u9019\u7a2e\u60c5\u6cc1\u6709\u591a\u7a2e\u539f\u56e0\uff0c\u5305\u62ec\u90f5\u7bb1\u88ab\u585e\u7206\u548c\u90f5\u4ef6\u5bb9\u91cf\u592a\u5927\u3002<\/span><\/p>\n<h2><b>\u5783\u573e\u90f5\u4ef6<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u6feb\u767c\u90f5\u4ef6\u4ea6\u7a31\u70ba\u5783\u573e\u90f5\u4ef6\uff0c\u9019\u4e9b\u90f5\u4ef6\u4e0d\u8acb\u81ea\u4f86\u3001\u591a\u9918\u7121\u7528\uff0c\u56e0\u6b64\u7121\u6cd5\u5bc4\u9054\u6536\u4ef6\u593e\u3002\u82e5\u90f5\u4ef6\u5bc4\u7d66\u672a\u66fe\u4e3b\u52d5\u8a02\u95b1\u60a8\u90f5\u4ef6\u7684\u6536\u4ef6\u4eba\uff0c\u5b83\u5011\u53ef\u80fd\u88ab\u6b78\u985e\u70ba\u5783\u573e\u90f5\u4ef6\u3002\u9664\u4e86\u932f\u904e\u6536\u4ef6\u593e\uff0c\u767c\u9001\u5783\u573e\u90f5\u4ef6\u9084\u6703\u640d\u5bb3\u60a8\u7684 IP \u4fe1\u8b7d\uff0c\u4e26\u964d\u4f4e\u60a8\u7684\u63a5\u53d7\u7387\uff0c\u4e5f\u53ef\u80fd\u5f15\u767c\u6cd5\u5f8b\u5f8c\u679c\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-spam-trigger-words\/\"><span style=\"font-weight: 400\">\u5783\u573e\u90f5\u4ef6\u89f8\u767c\u95dc\u9375\u5b57<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%83%b5%e4%bb%b6%e7%82%ba%e4%bb%80%e9%ba%bc%e8%a2%ab%e7%95%b6%e5%9e%83%e5%9c%be%e4%bf%a1%ef%bc%9f%e7%b5%82%e7%b5%90%e6%96%b9%e6%b3%95%e5%a0%b1%e4%bd%a0%e7%9f%a5\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u70ba\u4ec0\u9ebc\u88ab\u7576\u5783\u573e\u4fe1\uff1f\u7d42\u7d50\u65b9\u6cd5\u5831\u4f60\u77e5<\/span><\/a><\/li>\n<\/ul>\n<h2><b>\u7368\u7279\u7684\u92b7\u552e\u4e3b\u5f35 (USP)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u7576\u60a8\u5efa\u7acb\u7522\u54c1\u6216\u670d\u52d9\uff0c\u5e02\u5834\u5f88\u53ef\u80fd\u5df2\u6709\u8a72\u985e\u7522\u54c1\u6216\u670d\u52d9\u7684\u5148\u9a45\uff0c\u751a\u81f3\u5e02\u4f54\u7387\u6975\u9ad8\u3002\u70ba\u4e86\u8b93\u60a8\u7684\u7522\u54c1\u812b\u7a4e\u800c\u51fa\uff0c\u5fc5\u9808\u8a2d\u60f3\u4e00\u500b\u7368\u7279\u7684\u92b7\u552e\u4e3b\u5f35\u3002USP \u53ef\u4ee5\u662f\u7522\u54c1\u7279\u6027\u6216\u512a\u52e2\uff0c\u4f7f\u7522\u54c1\u8207\u773e\u4e0d\u540c\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5982\u4f55<\/span><a href=\"https:\/\/www.benchmarkone.com\/blog\/small-business-value-proposition\/\"><span style=\"font-weight: 400\">\u5b9a\u7fa9\u5c0f\u4f01\u696d\u7684\u50f9\u503c\u4e3b\u5f35\uff1f<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkone.com\/blog\/make-value-proposition-stronger\/\"><span style=\"font-weight: 400\">\u5982\u4f55\u51f8\u986f\u60a8\u7684\u50f9\u503c\u4e3b\u5f35\uff0c\u5f37\u58d3\u7af6\u722d\u5c0d\u624b\uff1f<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u5e0c\u671b\u672c\u6587\u5c0d\u60a8\u6709\u6240\u52a9\u76ca\uff01\u82e5\u5c1a\u6709\u907a\u6f0f\u4e4b\u8655\uff0c\u656c\u8acb\u544a\u77e5\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7406\u89e3 EDM \u884c\u92b7\u8853\u8a9e\u6709\u6642\u50cf\u5b78\u7fd2\u4e00\u9580\u65b0\u7684\u8a9e\u8a00\uff0c\u611f\u5230\u832b\u7136\u4e0d\u89e3\u76f8\u7576\u6b63\u5e38\u3002\u8853\u8a9e\u56fa\u7136\u8271\u6f80\u96e3\u61c2\uff0c\u4f46\u5c0d\u57fa\u790e\u77e5\u8b58\u8d77\u78bc\u8981\u4e86\u7136\u65bc\u80f8\uff0c\u9019\u9ede\u975e\u5e38\u91cd\u8981\u3002\u6709\u4e9b\u8853\u8a9e\u5177\u6709\u6cd5\u5f8b\u610f\u6db5\uff0c\u9700\u8981\u8b39\u8a18\u5728\u5fc3\uff0c\u5176\u4ed6\u8853\u8a9e\u6307\u7684\u662f\u60a8\u9700\u8981\u52aa\u529b\u7d0d\u5165\u884c\u92b7\u7b56\u7565\u7684\u8da8\u52e2\u548c\u5be6\u52d9\u3002 \u8207\u5176\u5728\u884c\u92b7\u6703\u8b70\u4f6f\u88dd\u5fae\u7b11\u6216\u9ede\u982d\u793a\u610f\uff0c\u4e0d\u5982\u91d0\u6e05\u4e00\u4e9b\u5e38\u7528\u8853\u8a9e\u3002\u672c\u6587\u6574\u7406\u4e00\u4efd\u60a8\u9700\u8981\u4e86\u89e3\u7684 EDM \u884c\u92b7\u8853\u8a9e\u6e05\u55ae\u4ee5\u53ca\u6211\u5011\u7684\u8cc7\u6e90\uff0c\u5354\u52a9\u60a8\u5feb\u901f\u4e0a\u624b\uff0c\u5e36\u60a8\u6df1\u5165\u4e86\u89e3\u696d\u754c\u77e5\u8b58\u3002\u8a71\u4e0d\u591a\u8aaa\uff0c\u7acb\u5373\u958b\u59cb\u3002 A\/B\u6e2c\u8a66 \u60a8\u7684\u884c\u92b7\u6d3b\u52d5\u5728\u54ea\u4e9b\u65b9\u9762\uff08\u90f5\u4ef6\u4e3b\u65e8\u3001\u884c\u70ba\u53ec\u559a (CTA) \u6216\u4e3b\u52d5\u8a02\u95b1\u8868\u683c\uff09\u7522\u751f\u6700\u4f73\u7d50\u679c\uff0c\u5176\u5be6\u5f88\u96e3\u5224\u65b7\u3002A\/B \u6e2c\u8a66\u8b93\u60a8\u6e2c\u8a66\u55ae\u4e00\u9805\u76ee\u7684\u5169\u7a2e\u8b8a\u6578\uff0c\u770b\u770b\u54ea\u500b\u6700\u6709\u6548\u3002 \u5982\u4f55\u9032\u884c A\/B \u6e2c\u8a66\u4ee5\u53ca\u7b87\u4e2d\u7de3\u7531 \u70ba\u4f55\u60a8\u61c9\u7559\u610f\u90f5\u4ef6\u6e2c\u8a66\uff1f \u63a5\u53d7\u7387 \u63a5\u53d7\u7387\u610f\u5373\u767c\u51fa\u7684\u90f5\u4ef6\u88ab\u6536\u4ef6\u4eba\u7684\u90f5\u4ef6\u4f3a\u670d\u5668\u6240\u63a5\u53d7\u7684\u767e\u5206\u6bd4\uff0c\u6709\u6642\u4e5f\u7a31\u90f5\u4ef6\u5230\u9054\u7387\u3002\u63a5\u53d7\u7387\u4e0d\u4ee3\u8868\u4e00\u5c01\u90f5\u4ef6\u6210\u529f\u9001\u9054\u6536\u4ef6\u5323\uff0c\u53ea\u662f\u8868\u793a\u90f5\u4ef6\u6c92\u6709\u88ab\u9000\u56de\u3002 \u9000\u4ef6\u7387 \u8aaa\u5230\u9000\u4ef6\uff0c\u9000\u4ef6\u7387\u610f\u6307\u767c\u51fa\u7684\u90f5\u4ef6\u672a\u88ab\u6536\u4ef6\u4eba\u7684\u90f5\u4ef6\u4f3a\u670d\u5668\u6240\u63a5\u53d7\u7684\u767e\u5206\u6bd4\u3002 \u4e0a\u6b21\u884c\u92b7\u5ee3\u544a\u6d3b\u52d5\u7684\u9000\u4ef6\u7387\u5947\u6158\u7121\u6bd4\uff0c\u6211\u8a72\u5982\u4f55\u662f\u597d\uff1f \u6211\u7684\u9810\u671f\u9000\u4ef6\u61c9\u8a72\u662f\u591a\u5c11\uff1f \u5927\u91cf\u96fb\u5b50\u90f5\u4ef6 \u4e00\u6b21\u5411\u4e00\u7fa4\u4eba\u767c\u9001\u7684\u884c\u92b7\/\u5ee3\u544a\u90f5\u4ef6\u901a\u5e38\u5c6c\u65bc\u7f50\u982d\u90f5\u4ef6\uff0c\u5373\u4f7f\u4ed6\u5011\u4ecd\u6709\u53ef\u80fd\u9396\u5b9a\u7279\u5b9a\u5ba2\u7fa4\uff0c\u4f46\u9019\u985e\u90f5\u4ef6\u4e0d\u6703\u91dd\u5c0d\u500b\u5225\u6536\u4ef6\u4eba\u9032\u884c\u5ba2\u88fd\u5316\u3002 \u9396\u5b9a\u7279\u5b9a\u5ba2\u7fa4\u7684\u5927\u91cf\u90f5\u4ef6\u6bd4\u666e\u901a\u7684\u5927\u91cf\u90f5\u4ef6\u597d\u5f97\u591a \u4ec0\u9ebc\u662f\u5927\u91cf\u90f5\u4ef6\u5bc4\u4ef6\u4eba\uff1f \u6d88\u8cbb\u8005\u4eba\u7269\u8a8c \u6d88\u8cbb\u8005\u4eba\u7269\u8a8c\u865b\u64ec\u7406\u60f3\u5ba2\u6236\uff0c\u5305\u542b\u5404\u7a2e\u7279\u5fb5\uff1a\u5e74\u9f61\u3001\u8208\u8da3\u3001\u6240\u5728\u5340\u57df\u3001\u8077\u696d\u3001\u5a5a\u59fb\u72c0\u6cc1\u3001\u6536\u5165\u7b49\u3002\u4ee5\u865b\u64ec\u9762\u5b54\u9762\u5c0d\u7121\u540d\u5ba2\u7fa4\u53ef\u4ee5\u5b8c\u5584\u5ba2\u88fd\u5316\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\u3002 \u4f55\u8b02\u90f5\u4ef6\u5ba2\u88fd\u5316\uff0c\u70ba\u4f55\u5b83\u7684\u529b\u91cf\u5982\u6b64\u5f37\u5927\uff1f \u6d88\u8cbb\u8005\u4eba\u7269\u8a8c\u5c0f\u8a66\u8eab\u624b \u4f7f\u7528\u6d88\u8cbb\u8005\u4eba\u7269\u8a8c\u5efa\u7acb\u6548\u7387\u8d85\u5f37\u7684\u90f5\u4ef6\u2014\u4e94\u7a2e\u65b9\u6cd5 \u884c\u70ba\u53ec\u559a (CTA) \u5408\u9069\u7684 CTA \u53ef\u5f15\u5c0e\u5ba2\u7fa4\u63a1\u53d6\u6700\u70ba\u76f8\u95dc\u7684\u52d5\u4f5c\uff0c\u4f8b\u5982\u8cfc\u8cb7\u3001\u958b\u59cb\u514d\u8cbb\u8a66\u7528\u6216\u8a3b\u518a\u3002CTA \u9080\u8acb\u6f5b\u5728\u5ba2\u6236\u63a1\u53d6\u52d5\u4f5c\uff0c\u9032\u800c\u5e6b\u52a9\u60a8\u5be6\u73fe\u884c\u92b7\u76ee\u6a19\u3002\u5c08\u6ce8\u65bc\u6253\u9020\u6bcf\u500b CTA \u53ef\u512a\u5316\u8f49\u63db\u7387\uff0c\u512a\u5316\u7bc4\u570d\u5305\u542b\u90f5\u4ef6\u7bc4\u672c\u5230\u8457\u9678\u9801\u3002 \u5982\u4f55\u8a2d\u8a08\u9069\u5408\u96fb\u5b50\u90f5\u4ef6\u7684 CTA\uff0c\u63a8\u9ad8\u8f49\u63db\u7387\uff1f CTA \u7684\u529b\u9053\uff1a\u5982\u4f55\u8b93\u60a8\u7684\u5167\u5bb9\u503c\u5f97\u9ede\u64ca\uff1f \u53cd\u5783\u573e\u90f5\u4ef6\u6cd5 (CAN-SPAM) 2003 \u5e74\u901a\u904e\u7684\u53cd\u5783\u573e\u90f5\u4ef6\u6cd5\u898f\u5b9a\u4f01\u696d\u5728\u767c\u9001\u5546\u696d\u90f5\u4ef6\u6642\u5fc5\u9808\u9075\u5faa\u7684\u6307\u5c0e\u65b9\u91dd\u3002\u4f9d\u64da\u7531\u806f\u90a6\u8cbf\u6613\u59d4\u54e1\u6703\u57f7\u884c\u7684 CAN-SPAM \u6cd5\u6848\uff0c\u5bc4\u4ef6\u4eba\u5fc5\u9700\u63d0\u4f9b\u6536\u4ef6\u4eba\u6e05\u695a\u597d\u64cd\u4f5c\u7684\u65b9\u5f0f\u9000\u8a02\u96fb\u5b50\u5831\uff0c\u800c\u4e14\u60a8\u7684\u90f5\u4ef6\u5fc5\u9700\u63d0\u4f9b\u6e96\u78ba\u7684\u5bc4\u4ef6\u4eba\u8cc7\u8a0a\u7b49\u8af8\u5982\u6b64\u985e\u7684\u898f\u5b9a\u3002 \u672a\u80fd\u9075\u5b88 CAN-SPAM \u6cd5\u6848\u7684\u6f5b\u85cf\u5371\u6a5f CTR\uff08\u9ede\u64ca\u7387\uff09 \u6536\u4ef6\u4eba\u9ede\u64ca\u90f5\u4ef6\u88e1\u7684\u9023\u7d50\u7684\u767e\u5206\u6bd4\u7a31\u70ba\u9ede\u64ca\u7387\uff0c\u8a08\u7b97\u65b9\u6cd5\uff1a\u5c07\u9ede\u64ca\u9023\u7d50\u7684\u6b21\u6578\u9664\u4ee5\u767c\u9001\u90f5\u4ef6\u6578\u3002\u9ede\u95b1\u7387\u8d8a\u9ad8\u8d8a\u597d\u3002 EDM\u884c\u92b7\u6307\u6a19\u624b\u518a \u4f9d\u64da\u60a8\u7684\u76ee\u6a19\uff0c\u95dc\u6ce8\u4e94\u500bEDM\u884c\u92b7\u6307\u6a19&hellip;<\/p>\n","protected":false},"author":361,"featured_media":27033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2579],"tags":[199,287,545,2658,2697,2821,2849,2850],"class_list":["post-27030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2579","tag-roi","tag-cta","tag-seo","tag-2658","tag-edm","tag-2821","tag-2849","tag-2850"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684 EDM \u884c\u92b7\u8853\u8a9e - \u6eff\u5ba2\u90f5\u4ef6<\/title>\n<meta name=\"description\" content=\"\u7406\u89e3 EDM \u884c\u92b7\u8853\u8a9e\u6709\u6642\u50cf\u5b78\u7fd2\u4e00\u9580\u65b0\u7684\u8a9e\u8a00\uff0c\u611f\u5230\u832b\u7136\u4e0d\u89e3\u76f8\u7576\u6b63\u5e38\u3002\u8853\u8a9e\u56fa\u7136\u8271\u6f80\u96e3\u61c2\uff0c\u4f46\u5c0d\u57fa\u790e\u77e5\u8b58\u8d77\u78bc\u8981\u4e86\u7136\u65bc\u80f8\uff0c\u9019\u9ede\u975e\u5e38\u91cd\u8981\u3002\u6709\u4e9b\u8853\u8a9e\u5177\u6709\u6cd5\u5f8b\u610f\u6db5\uff0c\u9700\u8981\u8b39\u8a18\u5728\u5fc3\uff0c\u5176\u4ed6\u8853\u8a9e\u6307\u7684\u662f\u60a8\u9700\u8981\u52aa\u529b\u7d0d\u5165\u884c\u92b7\u7b56\u7565\u7684\u8da8\u52e2\u548c\u5be6\u52d9\u3002\u8207\u5176\u5728\u884c\u92b7\u6703\u8b70\u4f6f\u88dd\u5fae\u7b11\u6216\u9ede\u982d\u793a\u610f\uff0c\u4e0d\u5982\u91d0\u6e05\u4e00\u4e9b\u5e38\u7528\u8853\u8a9e\u3002\u672c\u6587\u6574\u7406\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684-edm-\u884c\u92b7\u8853\u8a9e\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684 EDM \u884c\u92b7\u8853\u8a9e - \u6eff\u5ba2\u90f5\u4ef6\" \/>\n<meta property=\"og:description\" content=\"\u7406\u89e3 EDM \u884c\u92b7\u8853\u8a9e\u6709\u6642\u50cf\u5b78\u7fd2\u4e00\u9580\u65b0\u7684\u8a9e\u8a00\uff0c\u611f\u5230\u832b\u7136\u4e0d\u89e3\u76f8\u7576\u6b63\u5e38\u3002\u8853\u8a9e\u56fa\u7136\u8271\u6f80\u96e3\u61c2\uff0c\u4f46\u5c0d\u57fa\u790e\u77e5\u8b58\u8d77\u78bc\u8981\u4e86\u7136\u65bc\u80f8\uff0c\u9019\u9ede\u975e\u5e38\u91cd\u8981\u3002\u6709\u4e9b\u8853\u8a9e\u5177\u6709\u6cd5\u5f8b\u610f\u6db5\uff0c\u9700\u8981\u8b39\u8a18\u5728\u5fc3\uff0c\u5176\u4ed6\u8853\u8a9e\u6307\u7684\u662f\u60a8\u9700\u8981\u52aa\u529b\u7d0d\u5165\u884c\u92b7\u7b56\u7565\u7684\u8da8\u52e2\u548c\u5be6\u52d9\u3002\u8207\u5176\u5728\u884c\u92b7\u6703\u8b70\u4f6f\u88dd\u5fae\u7b11\u6216\u9ede\u982d\u793a\u610f\uff0c\u4e0d\u5982\u91d0\u6e05\u4e00\u4e9b\u5e38\u7528\u8853\u8a9e\u3002\u672c\u6587\u6574\u7406\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684-edm-\u884c\u92b7\u8853\u8a9e\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T06:37:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-15T06:55:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"benchmarktw\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"benchmarktw\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/\"},\"author\":{\"name\":\"benchmarktw\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/c249239e286d6cea935d5c4f46ba3dd7\"},\"headline\":\"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684 EDM \u884c\u92b7\u8853\u8a9e\",\"datePublished\":\"2022-07-15T06:37:35+00:00\",\"dateModified\":\"2022-07-15T06:55:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/\"},\"wordCount\":71,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2022\\\/07\\\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e.jpg\",\"keywords\":[\"ROI\",\"CTA\",\"SEO\",\"\u884c\u70ba\u53ec\u559a\",\"EDM\",\"\u884c\u92b7\u8853\u8a9e\",\"\u6295\u8cc7\u5831\u916c\u7387\",\"\u641c\u7d22\u5f15\u64ce\u512a\u5316\"],\"articleSection\":[\"\u884c\u92b7\u7b56\u7565\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/\",\"name\":\"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684 EDM \u884c\u92b7\u8853\u8a9e - \u6eff\u5ba2\u90f5\u4ef6\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2022\\\/07\\\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e.jpg\",\"datePublished\":\"2022-07-15T06:37:35+00:00\",\"dateModified\":\"2022-07-15T06:55:56+00:00\",\"description\":\"\u7406\u89e3 EDM \u884c\u92b7\u8853\u8a9e\u6709\u6642\u50cf\u5b78\u7fd2\u4e00\u9580\u65b0\u7684\u8a9e\u8a00\uff0c\u611f\u5230\u832b\u7136\u4e0d\u89e3\u76f8\u7576\u6b63\u5e38\u3002\u8853\u8a9e\u56fa\u7136\u8271\u6f80\u96e3\u61c2\uff0c\u4f46\u5c0d\u57fa\u790e\u77e5\u8b58\u8d77\u78bc\u8981\u4e86\u7136\u65bc\u80f8\uff0c\u9019\u9ede\u975e\u5e38\u91cd\u8981\u3002\u6709\u4e9b\u8853\u8a9e\u5177\u6709\u6cd5\u5f8b\u610f\u6db5\uff0c\u9700\u8981\u8b39\u8a18\u5728\u5fc3\uff0c\u5176\u4ed6\u8853\u8a9e\u6307\u7684\u662f\u60a8\u9700\u8981\u52aa\u529b\u7d0d\u5165\u884c\u92b7\u7b56\u7565\u7684\u8da8\u52e2\u548c\u5be6\u52d9\u3002\u8207\u5176\u5728\u884c\u92b7\u6703\u8b70\u4f6f\u88dd\u5fae\u7b11\u6216\u9ede\u982d\u793a\u610f\uff0c\u4e0d\u5982\u91d0\u6e05\u4e00\u4e9b\u5e38\u7528\u8853\u8a9e\u3002\u672c\u6587\u6574\u7406\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2022\\\/07\\\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2022\\\/07\\\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e.jpg\",\"width\":1400,\"height\":630,\"caption\":\"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684 EDM \u884c\u92b7\u8853\u8a9e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/c249239e286d6cea935d5c4f46ba3dd7\",\"name\":\"benchmarktw\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10c8d190530c68d5505a2d5fef9fabc34a4ccb710d408ed1a0bbd2edf05b1cca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10c8d190530c68d5505a2d5fef9fabc34a4ccb710d408ed1a0bbd2edf05b1cca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10c8d190530c68d5505a2d5fef9fabc34a4ccb710d408ed1a0bbd2edf05b1cca?s=96&d=mm&r=g\",\"caption\":\"benchmarktw\"},\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/benchmarktw\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684 EDM \u884c\u92b7\u8853\u8a9e - \u6eff\u5ba2\u90f5\u4ef6","description":"\u7406\u89e3 EDM \u884c\u92b7\u8853\u8a9e\u6709\u6642\u50cf\u5b78\u7fd2\u4e00\u9580\u65b0\u7684\u8a9e\u8a00\uff0c\u611f\u5230\u832b\u7136\u4e0d\u89e3\u76f8\u7576\u6b63\u5e38\u3002\u8853\u8a9e\u56fa\u7136\u8271\u6f80\u96e3\u61c2\uff0c\u4f46\u5c0d\u57fa\u790e\u77e5\u8b58\u8d77\u78bc\u8981\u4e86\u7136\u65bc\u80f8\uff0c\u9019\u9ede\u975e\u5e38\u91cd\u8981\u3002\u6709\u4e9b\u8853\u8a9e\u5177\u6709\u6cd5\u5f8b\u610f\u6db5\uff0c\u9700\u8981\u8b39\u8a18\u5728\u5fc3\uff0c\u5176\u4ed6\u8853\u8a9e\u6307\u7684\u662f\u60a8\u9700\u8981\u52aa\u529b\u7d0d\u5165\u884c\u92b7\u7b56\u7565\u7684\u8da8\u52e2\u548c\u5be6\u52d9\u3002\u8207\u5176\u5728\u884c\u92b7\u6703\u8b70\u4f6f\u88dd\u5fae\u7b11\u6216\u9ede\u982d\u793a\u610f\uff0c\u4e0d\u5982\u91d0\u6e05\u4e00\u4e9b\u5e38\u7528\u8853\u8a9e\u3002\u672c\u6587\u6574\u7406","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684-edm-\u884c\u92b7\u8853\u8a9e\/","og_locale":"en_US","og_type":"article","og_title":"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684 EDM \u884c\u92b7\u8853\u8a9e - \u6eff\u5ba2\u90f5\u4ef6","og_description":"\u7406\u89e3 EDM \u884c\u92b7\u8853\u8a9e\u6709\u6642\u50cf\u5b78\u7fd2\u4e00\u9580\u65b0\u7684\u8a9e\u8a00\uff0c\u611f\u5230\u832b\u7136\u4e0d\u89e3\u76f8\u7576\u6b63\u5e38\u3002\u8853\u8a9e\u56fa\u7136\u8271\u6f80\u96e3\u61c2\uff0c\u4f46\u5c0d\u57fa\u790e\u77e5\u8b58\u8d77\u78bc\u8981\u4e86\u7136\u65bc\u80f8\uff0c\u9019\u9ede\u975e\u5e38\u91cd\u8981\u3002\u6709\u4e9b\u8853\u8a9e\u5177\u6709\u6cd5\u5f8b\u610f\u6db5\uff0c\u9700\u8981\u8b39\u8a18\u5728\u5fc3\uff0c\u5176\u4ed6\u8853\u8a9e\u6307\u7684\u662f\u60a8\u9700\u8981\u52aa\u529b\u7d0d\u5165\u884c\u92b7\u7b56\u7565\u7684\u8da8\u52e2\u548c\u5be6\u52d9\u3002\u8207\u5176\u5728\u884c\u92b7\u6703\u8b70\u4f6f\u88dd\u5fae\u7b11\u6216\u9ede\u982d\u793a\u610f\uff0c\u4e0d\u5982\u91d0\u6e05\u4e00\u4e9b\u5e38\u7528\u8853\u8a9e\u3002\u672c\u6587\u6574\u7406","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684-edm-\u884c\u92b7\u8853\u8a9e\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2022-07-15T06:37:35+00:00","article_modified_time":"2022-07-15T06:55:56+00:00","og_image":[{"width":1400,"height":630,"url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e.jpg","type":"image\/jpeg"}],"author":"benchmarktw","twitter_card":"summary_large_image","twitter_misc":{"Written by":"benchmarktw","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/"},"author":{"name":"benchmarktw","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/c249239e286d6cea935d5c4f46ba3dd7"},"headline":"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684 EDM \u884c\u92b7\u8853\u8a9e","datePublished":"2022-07-15T06:37:35+00:00","dateModified":"2022-07-15T06:55:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/"},"wordCount":71,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e.jpg","keywords":["ROI","CTA","SEO","\u884c\u70ba\u53ec\u559a","EDM","\u884c\u92b7\u8853\u8a9e","\u6295\u8cc7\u5831\u916c\u7387","\u641c\u7d22\u5f15\u64ce\u512a\u5316"],"articleSection":["\u884c\u92b7\u7b56\u7565"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/","name":"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684 EDM \u884c\u92b7\u8853\u8a9e - \u6eff\u5ba2\u90f5\u4ef6","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e.jpg","datePublished":"2022-07-15T06:37:35+00:00","dateModified":"2022-07-15T06:55:56+00:00","description":"\u7406\u89e3 EDM \u884c\u92b7\u8853\u8a9e\u6709\u6642\u50cf\u5b78\u7fd2\u4e00\u9580\u65b0\u7684\u8a9e\u8a00\uff0c\u611f\u5230\u832b\u7136\u4e0d\u89e3\u76f8\u7576\u6b63\u5e38\u3002\u8853\u8a9e\u56fa\u7136\u8271\u6f80\u96e3\u61c2\uff0c\u4f46\u5c0d\u57fa\u790e\u77e5\u8b58\u8d77\u78bc\u8981\u4e86\u7136\u65bc\u80f8\uff0c\u9019\u9ede\u975e\u5e38\u91cd\u8981\u3002\u6709\u4e9b\u8853\u8a9e\u5177\u6709\u6cd5\u5f8b\u610f\u6db5\uff0c\u9700\u8981\u8b39\u8a18\u5728\u5fc3\uff0c\u5176\u4ed6\u8853\u8a9e\u6307\u7684\u662f\u60a8\u9700\u8981\u52aa\u529b\u7d0d\u5165\u884c\u92b7\u7b56\u7565\u7684\u8da8\u52e2\u548c\u5be6\u52d9\u3002\u8207\u5176\u5728\u884c\u92b7\u6703\u8b70\u4f6f\u88dd\u5fae\u7b11\u6216\u9ede\u982d\u793a\u610f\uff0c\u4e0d\u5982\u91d0\u6e05\u4e00\u4e9b\u5e38\u7528\u8853\u8a9e\u3002\u672c\u6587\u6574\u7406","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e.jpg","width":1400,"height":630,"caption":"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684EDM\u884c\u92b7\u8853\u8a9e"},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u884c\u92b7\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684 EDM \u884c\u92b7\u8853\u8a9e"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/c249239e286d6cea935d5c4f46ba3dd7","name":"benchmarktw","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/10c8d190530c68d5505a2d5fef9fabc34a4ccb710d408ed1a0bbd2edf05b1cca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/10c8d190530c68d5505a2d5fef9fabc34a4ccb710d408ed1a0bbd2edf05b1cca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/10c8d190530c68d5505a2d5fef9fabc34a4ccb710d408ed1a0bbd2edf05b1cca?s=96&d=mm&r=g","caption":"benchmarktw"},"url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/benchmarktw\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/27030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/361"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=27030"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/27030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media\/27033"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=27030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=27030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=27030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}