{"id":27248,"date":"2022-09-02T03:06:40","date_gmt":"2022-09-02T03:06:40","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=27248"},"modified":"2022-09-05T02:19:22","modified_gmt":"2022-09-05T02:19:22","slug":"%e6%83%b3%e6%8f%90%e5%8d%87seo%e6%90%9c%e5%b0%8b%e5%bc%95%e6%93%8e%e6%8e%92%e5%90%8d-3%e5%84%aa%e5%8c%96%e6%8a%80%e5%b7%a7%e8%ae%93%e6%9b%9d%e5%85%89%e6%a9%9f%e6%9c%83%e5%a2%9e%e5%8a%a0%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e6%83%b3%e6%8f%90%e5%8d%87seo%e6%90%9c%e5%b0%8b%e5%bc%95%e6%93%8e%e6%8e%92%e5%90%8d-3%e5%84%aa%e5%8c%96%e6%8a%80%e5%b7%a7%e8%ae%93%e6%9b%9d%e5%85%89%e6%a9%9f%e6%9c%83%e5%a2%9e%e5%8a%a0%ef%bc%81\/","title":{"rendered":"\u60f3\u63d0\u5347SEO\u641c\u5c0b\u5f15\u64ce\u6392\u540d? 3\u512a\u5316\u6280\u5de7\u8b93\u66dd\u5149\u6a5f\u6703\u589e\u52a0\uff01"},"content":{"rendered":"

\"\u7c3d\u540d\u6a94\"<\/h2>\n

SEO\u662f\u4ec0\u9ebc?\u70ba\u4ec0\u9ebc\u4e00\u5b9a\u8981\u512a\u5316SEO?<\/b><\/h2>\n

SEO\u9700\u8981\u512a\u5316\u8207\u7d93\u71df\u662f\u884c\u92b7\u5708\u516c\u958b\u7684\u79d8\u5bc6\uff0c\u4f46\u70ba\u4ec0\u9ebc\u4e00\u5b9a\u8981\u512a\u5316\u8ddf\u7d93\u71dfSEO\u5462?\u56e0\u70ba\u597d\u7684SEO\u6587\u7ae0\u53ef\u4ee5\u8b93\u4f60\u7684\u54c1\u724c\u5b98\u7db2\u5728Google\u641c\u7d22\u5f15\u64ce\u4e2d\u300c\u514d\u4ed8\u8cbb\u300d\u5373\u80fd\u540d\u5217\u524d\u8305\uff0c\u70ba\u4f60\u7684\u7db2\u7ad9\u5e36\u4f86\u4e0d\u5c0f\u7684\u6d41\u91cf\uff01<\/span>\u76f8\u6bd4\u65bcGoogle\u7684SEM\u4ed8\u8cbb\u5f0f\u7af6\u50f9\u5ee3\u544a\uff0c\u5982\u679c\u4f60\u662f\u65b0\u5275\u54c1\u724c\u525b\u8d77\u6b65\u9084\u6c92\u6709\u592a\u591a\u9810\u7b97\u6295\u653e\u5ee3\u544a\u6642\uff0c\u5c31\u66f4\u8981\u5b9a\u671f\u7522\u51fa\u300c\u539f\u5275\u9ad8\u8cea\u91cf\u300d\u4e14\u7b26\u5408\u300c\u641c\u7d22\u8005\u610f\u5716\u300d\u8207\u300c\u54c1\u724c\u7522\u54c1\u300d\u7684SEO\u6587\u7ae0\uff0c\u9019\u6a23\u7684\u64cd\u4f5c\u9664\u4e86\u63d0\u5347SEO\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u70ba\u54c1\u724c\u5e36\u4f86\u514d\u8cbb\u6d41\u91cf\u5916\uff0c\u540c\u6642\u4e5f\u63d0\u5347\u4e86\u81ea\u8eab\u7684\u7db2\u7ad9\u6b0a\u91cd\uff0c\u70ba\u65e5\u5f8c\u884c\u92b7\u6253\u4e0b\u4e86\u512a\u826f\u7684\u57fa\u790e\uff0c\u66f4\u8b93\u6587\u7ae0\u53ef\u4ee5\u5728SEO\u81ea\u7136\u6392\u5e8f\u4e0a\u5f80\u524d\uff0c\u589e\u52a0SEO\u6587\u7ae0\u51fa\u73fe\u5728google\u9996\u9801\u66dd\u5149\u7684\u6a5f\u6703\u3002<\/span><\/p>\n

\"SEO\u8207SEM\u5dee\u5225\"<\/p>\n

\u521d\u5165\u884c\u92b7\u5708\uff0cSEO\u6587\u7ae0\u8a72\u600e\u9ebc\u5beb?<\/b><\/h2>\n

\u8a31\u591a\u4eba\u5728\u521d\u671f\u5bebSEO\u6587\u7ae0\u7684\u6642\u5019\uff0c\u90fd\u6703\u89ba\u5f97\u585e\u5165\u8d8a\u591a\u7684SEO\u95dc\u9375\u5b57\uff0c\u5c0dSEO\u6392\u540d\u64cd\u4f5c\u8d8a\u597d\uff0c\u6240\u4ee5\u4e0d\u592a\u7ba1\u95dc\u9375\u5b57\u7684\u8cea\u91cf\u5982\u4f55\u5c31\u901a\u901a\u653e\u5165SEO\u6587\u7ae0\uff0c\u7136\u800c\u9019\u6a23\u7684\u505a\u6cd5\u53cd\u800c\u9069\u5f97\u5176\u53cd\u8b93\u4f60\u7684SEO\u6587\u7ae0\u7121\u6cd5\u88abGoogle\u559c\u6b61\u3002<\/span>\u56e0\u6b64\u521d\u671f\u5728\u64b0\u5bebSEO\u6587\u7ae0\u5c0d\u65bcSEO\u95dc\u9375\u5b57\u9084\u6c92\u6709\u4e00\u5b9a\u5224\u65b7\u80fd\u529b\u7684\u4f60\uff0c\u5efa\u8b70\u5728\u5bebSEO\u6587\u7ae0\u6642\uff0c\u5c07\u300c\u60f3\u6cd5\u512a\u5148\u95dc\u9375\u5b57\u653e\u5f8c\u300d\uff0c\u610f\u5373\u9996\u8981\u6b65\u9a5f\u662f\u628a\u4f60\u8a8d\u70ba\u7684\u6587\u7ae0\u8108\u7d61\u3001\u6a19\u984c\u7f85\u5217\u51fa\u4f86\uff0c\u518d\u900f\u904e<\/span>google\u641c\u7d22\u8207goole\u95dc\u9375\u5b57\u4f01\u5283\u66f8<\/span><\/a>\uff0c\u627e\u51fa\u6700\u5408\u9069\u7684\u6d41\u91cf\u95dc\u9375\u5b57\uff0c\u78ba\u8a8dSEO\u6587\u7ae0\u8108\u7d61\u8207\u6a19\u984c\u65b9\u5411\u6b63\u78ba\u5f8c\uff0c\u5c31\u53ef\u4ee5\u5fc3\u7121\u65c1\u9da9\u7684\u958b\u59cb\u64b0\u5bebSEO\u6587\u7ae0\u3002<\/span>\u64b0\u5beb\u5b8c\u6210\u5f8c\u518d\u5c07\u5beb\u7684\u5167\u5bb9\u9010\u6b65\u6392\u67e5\uff0c\u5be9\u6838\u662f\u5426\u6709\u55ae\u8a5e\u80fd\u66f4\u6539\u6216\u662f\u52a0\u5165\u6709\u6d41\u91cf\u7684SEO\u95dc\u9375\u5b57\uff0c\u56e0\u70ba\u6211\u5011\u601d\u8003\u7684\u89d2\u5ea6\u8207\u641c\u7d22\u8005\u5be6\u969b\u884c\u70ba\u7e3d\u662f\u6703\u6709\u843d\u5dee\uff0c\u4f8b\u5982\uff1a\u4f60\u7684\u7522\u54c1\u540d\u7a31\u53d6\u540d\u70ba\u300cMail\u884c\u92b7\u300d\u4f46\u5be6\u969b\u5927\u5bb6\u90fd\u518d\u641c\u7d22\u7684\u6703\u662f\u300cEDM\u884c\u92b7\u300d\u3001\u6216\u662f\u901a\u4fd7\u6613\u61c2\u7684\u300c\u81ea\u5df1\u8216\u6728\u5730\u677f\u300d\u4f46\u5176\u5be6\u5927\u5bb6\u90fd\u518d\u641c\u7d22\u7684\u662f\u300c\u6728\u5730\u677fDIY\u300d\u3002<\/span><\/p>\n

\"seo<\/p>\n

SEO<\/span>\u512a\u5316\u6280\u5de7\u8b93\u66dd\u5149\u6a5f\u6703\u589e\u52a0<\/b><\/h2>\n

\u7576\u7136\u5f71\u97ffSEO\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u56e0\u7d20\u7684\u539f\u56e0\u6709\u5f88\u591a\uff0c\u9664\u4e86SEO\u95dc\u9375\u5b57\u5916\u9084\u6709\u4e00\u4e9b\u64cd\u4f5c\u6280\u5de7\u4e5f\u53ef\u4ee5\u4e00\u4f75\u4f7f\u7528\uff0c\u63d0\u5347\u6587\u7ae0\u5728SEO\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u7684\u66dd\u5149\u6a5f\u6703\u3002<\/span><\/p>\n

1.\u7db2\u7ad9\u6b0a\u91cd<\/b><\/h2>\n

\u610f\u5373\u7db2\u7ad9\u7522\u51fa\u5167\u5bb9\u88ab\u591a\u5c11\u641c\u7d22\u8005\u559c\u611b\uff0c\u7136\u800c\u7db2\u7ad9\u6b0a\u91cd\u9700\u8981\u9760\u7d2f\u7a4d\u7684\u800c\u975e\u4e00\u671d\u4e00\u5915\u5c31\u80fd\u7522\u751f\uff0c\u9664\u4e86\u5b9a\u671f\u7684\u7522\u51fa\u8207\u4f60\u7db2\u7ad9\u63d0\u4f9b\u7684\u7522\u54c1\u6709\u95dc\u7684\u300c\u539f\u5275\u300dSEO\u6587\u7ae0\u5916\uff0c\u5916\u9023\u7d50\u4e5f\u662fgoogle\u8a55\u65b7\u7db2\u7ad9\u6b0a\u91cd\u4e00\u500b\u5f88\u91cd\u8981\u7684\u56e0\u7d20\uff0c\u56e0\u70ba\u8d8a\u591a\u4eba\u5c07\u4f60\u7684\u6587\u7ae0\u9023\u7d50\u5206\u4eab\u81f3\u4ed6\u5011\u7684SEO\u6587\u7ae0\u4e2d\uff0c\u5c31\u4ee3\u8868\u4f60\u7684\u6587\u7ae0\u8cea\u91cf\u8d8a\u9ad8\uff0c\u56e0\u6b64\u5728\u64b0\u5beb\u300c\u539f\u5275\u300dSEO\u6587\u7ae0\u7684\u6642\u5019\u4e5f\u9700\u8981\u8003\u616e\u6587\u7ae0\u5167\u5bb9\u662f\u5426\u8207\u7db2\u7ad9\u5167\u5bb9\u6709\u95dc\uff0c\u624d\u80fd\u6709\u6548\u63d0\u5347\u7db2\u7ad9\u6b0a\u91cd\u3002<\/span><\/p>\n

2.SEO\u95dc\u9375\u5b57\u5bc6\u5ea6\u89e3\u6790<\/b><\/h2>\n

WordPress\u4e2d\u6703\u5c07\u6587\u7ae0\u67b6\u69cb\u5206\u70baHI~H6\u7684\u5206\u5c64\uff0c\u800c\u4e00\u7bc7\u6b63\u78ba\u7684SEO\u6587\u7ae0\u67b6\u69cb\uff0c\u901a\u5e38\u53ea\u80fd\u6709\u4e00\u500bH1\u6bb5\u843d\u8207Title\u3001\u516d\u500bH2\u5206\u6bb5\u6a19\u984c\u8207\u4e0d\u8981\u6c42\u6578\u91cf\u7684H3\u7d30\u9805\u6a19\u984c\u3002<\/span>\u5728H1\u3001H2\u3001Title\u4e2d\u653e\u5165\u7684SEO\u95dc\u9375\u5b57\uff0c\u5efa\u8b70\u9078\u64c7\u6d41\u91cf\u9054300\u2191\u7684\u95dc\u9375\u5b57\u5c0d\u65bc\u63d0\u5347SEO\u81ea\u7136\u6392\u5e8f\u8f03\u6709\u6548\u679c\uff0c\u800c\u5728H3\u6216\u662f\u5167\u6587\u4e2d\u5247\u5efa\u8b70\u653e\u5165\u6d41\u91cf20~100\u7684\u9577\u5c3eSEO\u95dc\u9375\u5b57\uff0c\u4ee5\u53ca\u78ba\u4fddSEO\u6587\u7ae0\u4e2d\u6bcf100\u5b57\u90fd\u6703\u51fa\u73fe\u4e00\u500bSEO\u95dc\u9375\u5b57\u3002<\/span><\/p>\n

3.ALT\u6587\u5b57\u8207\u5167\u9023\u7d50<\/b><\/h2>\n

\u9664\u4e86SEO\u95dc\u9375\u5b57\u5916\uff0c\u5716\u7247\u7684ALT\u6587\u5b57\u5c0d\u65bcSEO\u6587\u7ae0\u6392\u540d\u63d0\u5347\u4e5f\u6709\u5e6b\u52a9\uff0c\u56e0\u6b64\u4e0a\u50b3\u5716\u7247\u5230WordPress\u6642\u4e5f\u5225\u5fd8\u8a18\u7de8\u8f2f\u5716\u7247\u7684ALT\u6587\u5b57\uff0cALT\u6587\u5b57\u7684\u9078\u64c7\u4e0a\u4e5f\u5efa\u8b70\u9078\u64c7\u6709\u6d41\u91cf\u7684SEO\u95dc\u9375\u5b57\u70ba\u4f73\uff0c\u800c\u5167\u90e8\u9023\u7d50\u662f\u7576\u700f\u89bd\u8005\u56e0\u70ba\u4f60\u7684\u5167\u90e8\u9023\u7d50\uff0c\u53ef\u4ee5\u6d41\u66a2\u7684\u700f\u89bd\u5b8c\u7db2\u7ad9\u4e2d\u7684\u5176\u4ed6\u6587\u7ae0\uff0c\u5f9e\u4e2d\u7372\u5f97\u6975\u4f73\u7684\u700f\u89bd\u8005\u9ad4\u9a57\uff0c\u4e5f\u6703\u5f88\u597d\u7684\u63d0\u5347\u7db2\u7ad9\u6b0a\u91cd\u8207SEO\u6587\u7ae0\u7684\u6d41\u91cf\u3002<\/span><\/p>\n

4.google\u6392\u540d\u6a5f\u5236<\/b><\/h2>\n

\u505a\u5b8c\u4e0a\u8ff0\u7684SEO\u6587\u7ae0\u8207\u95dc\u9375\u5b57\u512a\u5316\u5f8c\uff0c\u6700\u91cd\u8981\u7684\u5c31\u662f\u5f8c\u7e8c\u7684\u8ffd\u8e64\uff0c\u901a\u5e38\u4f86\u8aaa\u5728\u6587\u7ae0\u767c\u5e03\u76843-7\u5929\u5167\u5c31\u53ef\u4ee5\u900f\u904e\u641c\u7d22SEO\u6587\u7ae0\u6a19\u984c\u627e\u5230\u81ea\u5df1\u7684\u4f5c\u54c1\uff0c\u9019\u4e5f\u610f\u5373\u4f60\u7684\u4f5c\u54c1\u5df2\u7d93\u88abgoogle\u7cfb\u7d71\u6536\u9304\uff0c\u800c\u5f8c\u76841\u500b\u6708\u5167\u53ef\u4ee5\u900f\u904e\u641c\u7d22\u6587\u7ae0\u4e2d\u7684SEO\u95dc\u9375\u5b57\uff0c\u78ba\u8a8dSEO\u6587\u7ae0\u662f\u5426\u6709\u88abgoogle\u9806\u5229\u63a8\u4e0a\u6392\u540d\uff0c\u5982\u679c\u6c92\u6709\u7684\u8a71\u6211\u5011\u4e5f\u53ef\u4ee5\u518d\u91dd\u5c0dSEO\u95dc\u9375\u5b57\u9032\u884c\u8abf\u6574\uff0c\u5982\u679cgoogle\u5df2\u7d93\u5c07\u4f60\u7684SEO\u6587\u7ae0\u6392\u5e8f\u5728\u9996\u9801\u7684\u8a71\uff0c\u90a3\u9ebc\u606d\u559c\u4f60\u5df2\u7d93\u638c\u63e1\u63d0\u5347SEO\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u7684\u6280\u5de7\u56c9\uff01<\/span><\/p>\n

\"seo<\/p>\n

SEO\u6587\u7ae0\u5982\u4f55\u9054\u6210\u8f49\u63db\u6548\u679c?<\/b><\/h2>\n

\u6700\u5f8c\u6211\u5011\u5f15\u4e86\u4e00\u5927\u5806\u6d41\u91cf\u9032\u5165\u7db2\u7ad9\u5f8c\uff0c\u7576\u7136\u5e0c\u671b\u9019\u4e9b\u76ee\u6a19\u4eba\u7269\u53ef\u4ee5\u5b8c\u6210\u671f\u671b\u7684\u8f49\u63db\u52d5\u4f5c\uff0c\u5982\u679c\u662f\u5e0c\u671b\u900f\u904eSEO\u6587\u7ae0\u589e\u52a0\u6703\u54e1\u6578\u7684\u8a71\uff0c\u7b46\u8005\u5efa\u8b70\u53ef\u4ee5\u900f\u904e\u5728\u6587\u7ae0\u4e2d\u63d2\u5165<\/span>\u8a02\u95b1\u8868\u683c<\/span><\/a>\u7684\u9023\u7d50\u8de8\u8d8a\u770b\u7684\u5230\u6478\u4e0d\u5230\u7684\u9580\u6abb\uff0c\u8207\u8b80\u8005\u5011\u5be6\u969b\u9032\u884c\u4e92\u52d5\u3002<\/span><\/p>\n

\"SEO\u641c\u7d22\u5f15\u64ce\u66dd\u5149\u6848\u4f8b\"\u7576\u7136\u8a02\u95b1\u8868\u683c\u9664\u4e86\u80fd\u7372\u53d6\u6703\u54e1\u540d\u55ae\u5916\uff0c\u66f4\u53ef\u4ee5\u8b93\u4f60\u9032\u884c\u4e00\u9023\u4e32\u7684\u518d\u884c\u92b7<\/a>\uff0c\u4ee5Benchmark\u6eff\u5ba2\u90f5\u4ef6<\/a>\u70ba\u4f8b\uff0c\u5728\u7cfb\u7d71\u4e2d\u53ef\u4ee5\u627e\u5230\u88fd\u4f5c\u8a02\u95b1\u8868\u683c<\/a>\u7684\u529f\u80fd\uff0c\u5b8c\u6210\u5f8c\u4e26\u5be6\u969b\u958b\u59cb\u7372\u53d6\u6703\u54e1\u8cc7\u6599\u6642\uff0c\u6240\u7372\u53d6\u5230\u7684\u6703\u54e1\u8cc7\u6599\u90fd\u6703\u5168\u81ea\u52d5\u7684\u4e0a\u50b3\u81f3Benchmark\u6eff\u5ba2\u90f5\u4ef6<\/a>\u4e2d\uff0c\u5b8c\u5168\u7121\u9808\u64d4\u5fc3\u8cc7\u6599\u7684seo \u6392\u540d \u64cd\u4f5c\u5f59\u6574\u8207\u5206\u985e\u5537\uff01<\/p>\n

\"Benchmark\u6eff\u5ba2\u90f5\u4ef6\u8a3b\u518a\"\"EDM\u884c\u92b7\u6848\u4f8b\" \"EDM\u884c\u92b7\u7dda\u4e0a\u5ba2\u670d\"<\/p>\n","protected":false},"excerpt":{"rendered":"

SEO\u662f\u4ec0\u9ebc?\u70ba\u4ec0\u9ebc\u4e00\u5b9a\u8981\u512a\u5316SEO? 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