{"id":27302,"date":"2022-09-12T03:57:49","date_gmt":"2022-09-12T03:57:49","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=27302"},"modified":"2022-10-25T05:13:41","modified_gmt":"2022-10-25T05:13:41","slug":"%e9%9b%bb%e5%ad%90%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e5%b9%b3%e5%8f%b0%e6%80%8e%e9%ba%bc%e9%81%b8%e6%93%87%ef%bc%9f%e6%af%94%e8%bc%83%e4%b8%80%e4%b8%8b%e5%b0%b1%e7%9f%a5%e9%81%93%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%9b%bb%e5%ad%90%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e5%b9%b3%e5%8f%b0%e6%80%8e%e9%ba%bc%e9%81%b8%e6%93%87%ef%bc%9f%e6%af%94%e8%bc%83%e4%b8%80%e4%b8%8b%e5%b0%b1%e7%9f%a5%e9%81%93%ef%bc%81\/","title":{"rendered":"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u600e\u9ebc\u9078\u64c7\uff1f\u6bd4\u8f03\u4e00\u4e0b\u5c31\u77e5\u9053\uff01"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u4e5f\u8a31\u6bcf\u7576\u6211\u5011\u8aaa\u5230\u884c\u92b7\u6642\uff0c\u7b2c\u4e00\u500b\u5ff5\u982d\u6703\u662f\u793e\u7fa4\u884c\u92b7\u6216\u662f\u5f71\u7247\u884c\u92b7\u7b49\u9014\u5f91\uff0c\u4f46\u884c\u4e4b\u6709\u5e74\u7684\u90f5\u4ef6\u884c\u92b7\u53cd\u800c\u662f\u6700\u6709\u6548\u7684\u884c\u92b7\u65b9\u6cd5\u3002\u6211\u5011\u5982\u4f55\u8a55\u65b7\u4e00\u500b\u884c\u92b7\u624b\u6cd5\u662f\u5426\u6709\u6548\uff1f\u9019\u5c31\u5fc5\u9808\u8aaa\u5230\u6295\u8cc7\u5831\u916c\u7387\uff08Return On Investment, ROI\uff09\u4e86\u3002\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u662f\u91cf\u5316\u884c\u92b7\u7e3e\u6548\u7684\u91cd\u8981\u6307\u6a19\uff0c\u8a08\u7b97\u7684\u516c\u5f0f\u70ba\uff1a\u6de8\u5229\uff08=\u4f86\u81ea\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u5229\u6f64 &#8211; \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6210\u672c\uff09\/ \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6210\u672c\u3002<\/span><\/p>\n<p><span style=\"font-family: Georgia, 'Times New Roman', 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>1.\u6536\u96c6\u540d\u55ae\u2014\u8a02\u95b1\u8868\u683c\u8207\u806f\u7d61\u4eba\u532f\u5165<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%9b%bb%e5%ad%90%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e5%b9%b3%e5%8f%b0%e6%80%8e%e9%ba%bc%e9%81%b8%e6%93%87%ef%bc%9f%e6%af%94%e8%bc%83%e4%b8%80%e4%b8%8b%e5%b0%b1%e7%9f%a5%e9%81%93%ef%bc%81\/#2%E8%A3%BD%E4%BD%9C%E9%83%B5%E4%BB%B6%E5%85%A7%E5%AE%B9%E2%80%94%E6%8B%96%E6%9B%B3%E5%BC%8F%E7%B7%A8%E8%BC%AF%E5%99%A8\" >2.\u88fd\u4f5c\u90f5\u4ef6\u5167\u5bb9\u2014\u62d6\u66f3\u5f0f\u7de8\u8f2f\u5668<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" 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class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%9b%bb%e5%ad%90%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e5%b9%b3%e5%8f%b0%e6%80%8e%e9%ba%bc%e9%81%b8%e6%93%87%ef%bc%9f%e6%af%94%e8%bc%83%e4%b8%80%e4%b8%8b%e5%b0%b1%e7%9f%a5%e9%81%93%ef%bc%81\/#%E9%9A%B1%E8%97%8F%E9%81%B8%E6%93%87%E5%9B%A0%E7%B4%A0\" >\u96b1\u85cf\u9078\u64c7\u56e0\u7d20<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%9b%bb%e5%ad%90%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e5%b9%b3%e5%8f%b0%e6%80%8e%e9%ba%bc%e9%81%b8%e6%93%87%ef%bc%9f%e6%af%94%e8%bc%83%e4%b8%80%e4%b8%8b%e5%b0%b1%e7%9f%a5%e9%81%93%ef%bc%81\/#%E9%83%B5%E4%BB%B6%E8%A1%8C%E9%8A%B7%E5%B9%B3%E5%8F%B0%E6%AF%94%E8%BC%83%E8%A1%A8%E6%A0%BC\" >\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u6bd4\u8f03\u8868\u683c<\/a><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6839\u64da<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/roi-of-email-marketing\/\"><span style=\"font-weight: 400\">\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u6bcf\u5728\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e2d\u6295\u51651\u5143\u7f8e\u91d1\uff0c\u5e73\u5747\u80fd\u5920\u7372\u5f9738\u7f8e\u5143\u7684\u6536\u76ca\uff0c\u4e5f\u5c31\u662f\u67093800%\u7684ROI\u3002\u6211\u5011\u7576\u7136\u4e0d\u80fd\u7be4\u5b9a\u6211\u5011\u6c38\u9060\u80fd\u62ff\u523038\u500d\u7684\u56de\u5831\uff0c\u4f46\u5728\u4e00\u822c\u60c5\u6cc1\u4e0b\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u80af\u5b9a\u662f\u5404\u5927\u4f01\u696d\u4e0d\u9858\u6368\u68c4\u7684\u4e00\u584a\u3002\u800c\u4f60\u4e5f\u61c9\u8a72\u9078\u64c7\u9019\u500b\u4f4e\u6210\u672c\u537b\u6709\u8d85\u9ad8\u6548\u7387\u7684\u884c\u92b7\u65b9\u6cd5\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27304\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae01.jpg\" alt=\"\u96fb\u5b50\u90f5\u4ef6\u7684\u5e73\u5747ROI\" width=\"512\" height=\"384\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae01.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae01-300x225.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae01-768x576.jpg 768w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%94%9A%E9%BA%BC%E6%99%82%E5%80%99%E8%A6%81%E4%BD%BF%E7%94%A8%E9%83%B5%E4%BB%B6%E8%A1%8C%E9%8A%B7%EF%BC%9F\"><\/span><span style=\"font-weight: 400\">\u751a\u9ebc\u6642\u5019\u8981\u4f7f\u7528\u90f5\u4ef6\u884c\u92b7\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u5f9e\u4f60\u7684\u4e8b\u696d\u525b\u8d77\u6b65\u6642\uff0c\u5c31\u662f\u8457\u624b\u898f\u5283\u90f5\u4ef6\u884c\u92b7\u7684\u597d\u6642\u6a5f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">Harvard Business Review<\/span><a href=\"https:\/\/hbr.org\/1990\/09\/zero-defections-quality-comes-to-services\"><span style=\"font-weight: 400\">\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400\">\u767c\u73fe\uff0c\u4f01\u696d\u53ea\u8981\u7559\u4f4f 5% \u9867\u5ba2\uff0c\u7372\u5229\u5c31\u53ef\u4ee5\u6210\u9577 100%\uff1b\u670960%\u7684\u65b0\u5ba2\uff0c\u4f86\u81ea\u65bc\u719f\u5ba2\u7684\u63a8\u85a6\u3002\u4f60\u770b\u51fa\u5176\u4e2d\u7684\u8e4a\u8e7a\u4e86\u55ce\uff1f\u9019\u4ee3\u8868\u6211\u5011\u6700\u597d\u5f9e\u4e00\u958b\u59cb\u5c31\u4e0d\u8981\u653e\u904e\u4efb\u4f55\u4e00\u500b\u8001\u5ba2\u6236\uff0c\u56e0\u70ba\u4ed6\u5011\u6709\u975e\u5e38\u9ad8\u7684\u6a5f\u6703\u7e7c\u7e8c\u63a5\u89f8\u4f60\u7684\u4e8b\u696d\uff0c\u4e26\u4e14\u5927\u5e45\u964d\u4f4e\u958b\u767c\u65b0\u5ba2\u6236\u7684\u6210\u672c\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27305\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae02.jpg\" alt=\"\u7559\u4f4f\u8001\u5ba2\u6236\u7684\u91cd\u8981\u6027\" width=\"512\" height=\"384\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae02.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae02-300x225.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae02-768x576.jpg 768w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u66f4\u6e96\u78ba\u5730\u4f86\u8aaa\uff0c\u4f60\u61c9\u8a72\u8981\u5728\u4e8b\u696d\u525b\u8d77\u6b65\u6642\uff0c\u5c31\u958b\u59cb\u6536\u96c6\u540d\u55ae\uff0c\u7528\u65bc\u90f5\u4ef6\u884c\u92b7\u4e0a\u3002\u6536\u96c6\u8a2a\u5ba2\u81ea\u9858\u7559\u4e0b\u7684\u4fe1\u7bb1\uff0c\u5c0a\u91cd\u8a2a\u5ba2\u7684\u610f\u9858\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u70ba\u9019\u80fd\u5920\u7be9\u9078\u51fa\u5be6\u969b\u6709\u6548\u7684\u6f5b\u5728\u5ba2\u6236\u3002\u800c\u6536\u96c6\u540d\u55ae\u6700\u597d\u7684\u505a\u6cd5\uff0c\u5c31\u662f\u8a2d\u7f6e\u8a02\u95b1\u8868\u683c\uff1b\u56e0\u6b64\uff0c\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u4e2d\u6709\u6c92\u6709\u5efa\u7f6e\u8a02\u95b1\u8868\u683c\u7684\u529f\u80fd\u975e\u5e38\u91cd\u8981\uff0c\u662f\u9078\u64c7\u5e73\u53f0\u7684\u5176\u4e2d\u4e00\u9805\u91cd\u8981\u6307\u6a19\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%83%BD%E5%9C%A8%E5%93%AA%E4%BA%9B%E5%9C%B0%E6%96%B9%E9%81%8B%E7%94%A8%E9%83%B5%E4%BB%B6%E8%A1%8C%E9%8A%B7%EF%BC%9F\"><\/span><span style=\"font-weight: 400\">\u80fd\u5728\u54ea\u4e9b\u5730\u65b9\u904b\u7528\u90f5\u4ef6\u884c\u92b7\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5982\u679c\u4f60\u662f\u96fb\u5546\uff0c\u53ef\u4ee5\u904b\u7528\u90f5\u4ef6\u884c\u92b7\u63d0\u9192\u90a3\u4e9b\u653e\u68c4\u8cfc\u7269\u8eca\u7684\u9867\u5ba2\u56de\u4f86\u7d50\u5e33\uff0c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/emailing-cart-abandoners-can-bring-back-real-business\/\"><span style=\"font-weight: 400\">\u66fe\u6709\u96fb\u5546<\/span><\/a><span style=\"font-weight: 400\">\u85c9\u7531\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7d66\u653e\u68c4\u8cfc\u7269\u8eca\u7684\u9867\u5ba2\uff0c\u63d0\u5347\u4e86122%\u7684\u6536\u5165\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5982\u679c\u4f60\u662f\u4f01\u696d\u4e3b\uff0c\u53ef\u4ee5\u5229\u7528\u90f5\u4ef6\u884c\u92b7\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\uff0c\u85c9\u7531\u5b9a\u671f\u767c\u9001\u5be6\u7528\u7684\u5167\u5bb9\uff0c\u548c\u9867\u5ba2\u7a69\u5b9a\u4e92\u52d5\uff0c\u63d0\u5347\u9867\u5ba2\u7684\u5fe0\u8aa0\u5ea6\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5982\u679c\u4f60\u662f\u81ea\u5a92\u9ad4\u5275\u4f5c\u8005\uff0c\u548c\u4f01\u696d\u4e3b\u985e\u4f3c\uff0c\u53ef\u4ee5\u5728\u81ea\u5a92\u9ad4\u7db2\u7ad9\u6216\u5a92\u4ecb\u7f6e\u5165\u8a02\u95b1\u8868\u683c\uff0c\u6536\u96c6\u8b80\u8005\u7684\u540d\u55ae\uff0c\u63d0\u4f9b\u5c08\u5c6c\u7684\u5167\u5bb9\uff0c\u589e\u52a0\u7c89\u7d72\u7684\u9ecf\u8457\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e4b\u6240\u4ee5\u80fd\u5920\u975e\u5e38\u5ee3\u6cdb\u5730\u904b\u7528\uff0c\u4e5f\u662f\u6e90\u81ea\u65bc<\/span><a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\"><span style=\"font-weight: 400\">\u9f90\u5927\u7684email\u4f7f\u7528\u8005\u57fa\u6578<\/span><\/a><span style=\"font-weight: 400\">\uff0c2020\u5e74\u5168\u7403\u96fb\u5b50\u90f5\u4ef6\u7528\u6236\u6578\u91cf\u9054\u523040\u5104\uff0c\u4e14\u9810\u4f302025\u5e74\u5c07\u589e\u9577\u523046\u5104\u500b\u7528\u6236\u3002\u96fb\u5b50\u90f5\u4ef6\u5f9e1970\u8a95\u751f\u81f3\u4eca50\u5e7e\u5e74\uff0c\u4f3c\u4e4e\u5f9e\u4f86\u6c92\u6709\u9000\u5834\u904e\uff0c\u7531\u6b64\u53ef\u77e5\u5b83\u5df2\u7d93\u7528\u6642\u9593\u8b49\u660e\u4e86\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u53ef\u9760\u6027\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%83%B5%E4%BB%B6%E8%A1%8C%E9%8A%B7%E5%B9%B3%E5%8F%B0%E6%87%89%E8%A9%B2%E8%A6%81%E6%9C%89%E5%93%AA%E4%BA%9B%E5%8A%9F%E8%83%BD%EF%BC%9F\"><\/span><span style=\"font-weight: 400\">\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u61c9\u8a72\u8981\u6709\u54ea\u4e9b\u529f\u80fd\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27306\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae03.jpg\" alt=\"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d41\u7a0b\" width=\"512\" height=\"384\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae03.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae03-300x225.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae03-768x576.jpg 768w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u4e00\u500b\u597d\u7684\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\uff0c\u6700\u597d\u53ef\u4ee5\u4e00\u689d\u9f8d\u5f0f\u628a\u90f5\u4ef6\u884c\u92b7\u7684\u6240\u6709\u7a0b\u5e8f\u5305\u5728\u4e00\u8d77\uff0c\u7701\u53bb\u5728\u591a\u5e73\u53f0\u64cd\u4f5c\u53ef\u80fd\u9047\u5230\u7684\u5404\u7a2e\u6642\u9593\u6216\u662f\u6574\u5408\u6210\u672c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6211\u5011\u53ef\u4ee5\u5f9e\u90f5\u4ef6\u884c\u92b7\u7684\u6d41\u7a0b\u4f86\u601d\u8003\uff0c\u6211\u5011\u6703\u5e0c\u671b\u4e00\u500b\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u5177\u5099\u751a\u9ebc\u6a23\u7684\u529f\u80fd\u6216\u8f14\u52a9\u4f86\u5e6b\u52a9\u6211\u5011\u7701\u6642\u53c8\u7701\u529b\u5730\u57f7\u884c\u90f5\u4ef6\u884c\u92b7\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1%E6%94%B6%E9%9B%86%E5%90%8D%E5%96%AE%E2%80%94%E8%A8%82%E9%96%B1%E8%A1%A8%E6%A0%BC%E8%88%87%E8%81%AF%E7%B5%A1%E4%BA%BA%E5%8C%AF%E5%85%A5\"><\/span><span style=\"font-weight: 400\">1.\u6536\u96c6\u540d\u55ae\u2014\u8a02\u95b1\u8868\u683c\u8207\u806f\u7d61\u4eba\u532f\u5165<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u7576\u6211\u5011\u525b\u958b\u59cb\u9032\u884c\u90f5\u4ef6\u884c\u92b7\uff0c\u6700\u8981\u7dca\u7684\u5c31\u662f\u6536\u96c6\u540d\u55ae\uff0c\u56e0\u6b64\u8a02\u95b1\u8868\u683c\u5e7e\u4e4e\u662f\u5fc5\u5099\u7684\u5de5\u5177\u3002\u82e5\u5df2\u7d93\u6536\u96c6\u904e\u4e00\u4e9b\u540d\u55ae\uff0c\u6216\u662f\u96fb\u5546\u4e8b\u696d\u5df2\u7d93\u7d2f\u7a4d\u4e86\u4e00\u4e9b\u9867\u5ba2\u8cc7\u6599\uff0c\u90a3\u9ebc\u5e73\u53f0\u4e5f\u61c9\u8a72\u8981\u548c\u5176\u4ed6\u806f\u7d61\u4eba\u6216\u96fb\u5546\u5e73\u53f0\u6709\u826f\u597d\u7684\u76f8\u5bb9\u6027\uff0c\u591a\u6a23\u7684\u65b9\u5f0f\uff08\u4f8b\uff1a\u652f\u63f4API\u6574\u5408\uff09\u65b9\u4fbf\u8f15\u9b06\u5730\u532f\u5165\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E8%A3%BD%E4%BD%9C%E9%83%B5%E4%BB%B6%E5%85%A7%E5%AE%B9%E2%80%94%E6%8B%96%E6%9B%B3%E5%BC%8F%E7%B7%A8%E8%BC%AF%E5%99%A8\"><\/span><span style=\"font-weight: 400\">2.\u88fd\u4f5c\u90f5\u4ef6\u5167\u5bb9\u2014\u62d6\u66f3\u5f0f\u7de8\u8f2f\u5668<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u90f5\u4ef6\u884c\u92b7\u61c9\u8a72\u5c08\u6ce8\u65bc\u5167\u5bb9\u7684\u7522\u51fa\uff0c\u800c\u4e0d\u662f\u88ab\u8907\u96dc\u7684\u7a0b\u5f0f\u78bc\u8017\u6389\u4e00\u500b\u4e0b\u5348\u3002\u76f4\u89ba\u7684\u62d6\u66f3\u5f0f\u7de8\u8f2f\u5668\u80fd\u5920\u8b93\u4f7f\u7528\u8005\u5feb\u901f\u7de8\u6392\u7f8e\u89c0\u7684\u6392\u7248\uff0c\u6700\u597d\u662f\u6709\u9f90\u5927\u7684\u6a21\u677f\u5eab\uff0c\u8b93\u4f7f\u7528\u8005\u53ea\u7ba1\u52aa\u529b\u8f38\u51fa\u512a\u8cea\u7684\u5167\u5bb9\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E5%88%86%E6%9E%90%E6%88%90%E6%95%88%E4%B8%A6%E5%84%AA%E5%8C%96%E2%80%94%E5%88%86%E6%9E%90%E5%A0%B1%E5%91%8A\"><\/span><span style=\"font-weight: 400\">3.\u5206\u6790\u6210\u6548\u4e26\u512a\u5316\u2014\u5206\u6790\u5831\u544a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u7576\u90f5\u4ef6\u767c\u9001\u51fa\u53bb\u5f8c\uff0c\u9084\u8981\u6301\u7e8c\u8ffd\u8e64\u8a02\u95b1\u8005\u7684\u53cd\u61c9\uff0c\u5982\u679c\u958b\u555f\u7387\u4f4e\u8ff7\uff0c\u53ef\u80fd\u9700\u8981\u512a\u5316\u4e3b\u65e8\u548c\u9810\u89bd\u6587\u5b57\uff1b\u5982\u679c\u9ede\u64ca\u7387\u6b20\u4f73\uff0c\u53ef\u80fd\u9700\u8981\u512a\u5316\u5167\u5bb9\u548c\u6392\u7248\u3002\u4e5f\u53ef\u4ee5\u900f\u904e\u5206\u6790\u6578\u64da\u5f97\u5230\u4f7f\u7528\u8005\u7fd2\u6163\u7684\u958b\u4fe1\u6642\u9593\uff0c\u7784\u6e96\u8a72\u6642\u6bb5\u9001\u4fe1\u5c31\u5c0d\u4e86\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4%E8%87%AA%E5%8B%95%E8%A1%8C%E9%8A%B7%E2%80%94%E8%A1%8C%E9%8A%B7%E6%B5%81%E7%A8%8B%E5%9C%96\"><\/span><span style=\"font-weight: 400\">4.\u81ea\u52d5\u884c\u92b7\u2014\u884c\u92b7\u6d41\u7a0b\u5716<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u7d2f\u7a4d\u4e00\u5b9a\u7684\u90f5\u4ef6\u884c\u92b7\u7d93\u9a57\u5f8c\uff0c\u6211\u5011\u5efa\u8b70\u4f60\u958b\u59cb\u9032\u884c\u81ea\u52d5\u884c\u92b7\u3002\u4ee5\u90f5\u4ef6\u7684\u958b\u555f\u6216\u662f\u9ede\u64ca\u52d5\u4f5c\u8fa8\u5225\u8a02\u95b1\u8005\u7684\u6d3b\u8e8d\u5ea6\uff0c\u900f\u904e\u89f8\u767c\u689d\u4ef6\u81ea\u52d5\u5bc4\u51fa\u7279\u5b9a\u7684\u4fe1\u4ee5\u6295\u5176\u6240\u597d\uff0c\u85c9\u6b64\u63d0\u9ad8\u958b\u4fe1\u7387\u548c\u8f49\u63db\u7387\uff0c\u9032\u884c\u66f4\u7cbe\u6e96\u7684\u884c\u92b7\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%9A%B1%E8%97%8F%E9%81%B8%E6%93%87%E5%9B%A0%E7%B4%A0\"><\/span>\u96b1\u85cf\u9078\u64c7\u56e0\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u9664\u4e86\u5be6\u969b\u7684\u64cd\u4f5c\u4e4b\u5916\uff0c\u9084\u6709\u5169\u500b\u4e0d\u5bb9\u5ffd\u7565\u7684\u96b1\u85cf\u670d\u52d9\u4e5f\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\uff0c\u5c31\u662f\u884c\u92b7\u8cc7\u6e90\u548c\u5373\u6642\u5ba2\u670d\u3002\u76f8\u4fe1\u5927\u5bb6\u90fd\u6709\u63a5\u89f8\u964c\u751f\u6280\u8853\u7684\u6642\u5019\uff0c\u5f97\u5230\u76f8\u95dc\u5de5\u5177\u5f8c\uff0c\u4ecd\u7136\u9700\u8981\u6709\u76f8\u95dc\u77e5\u8b58\u7684\u5438\u6536\u624d\u80fd\u5920\u4e0a\u624b\u3002\u56e0\u6b64\u4e00\u500b\u5e73\u53f0\u6709\u6c92\u6709\u76f8\u95dc\u7684\u5b78\u7fd2\u8cc7\u6e90\u548c\u4f7f\u7528\u4e0a\u7684\u8aee\u8a62\u5c0d\u8c61\u4e5f\u662f\u975e\u5e38\u91cd\u8981\u7684\u9078\u64c7\u6307\u6a19\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27307\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae04.jpg\" alt=\"\u96b1\u85cf\u7684\u5b78\u7fd2\u6210\u672c\uff1a\u5b78\u7fd2\u8cc7\u6e90\u3001\u5c08\u696d\u5ba2\u670d\" width=\"512\" height=\"384\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae04.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae04-300x225.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae04-768x576.jpg 768w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%83%B5%E4%BB%B6%E8%A1%8C%E9%8A%B7%E5%B9%B3%E5%8F%B0%E6%AF%94%E8%BC%83%E8%A1%A8%E6%A0%BC\"><\/span><span style=\"font-weight: 400\">\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u6bd4\u8f03\u8868\u683c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u7d9c\u5408\u4ee5\u4e0a\u5e7e\u500b\u9078\u64c7\u56e0\u7d20\u548c\u50f9\u683c\u8003\u91cf\uff0c\u5feb\u4f86\u770b\u770b\u6211\u5011\u63a8\u85a6\u54ea\u4e00\u500b\u5e73\u53f0\u5427\uff01<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27308\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae05.jpg\" alt=\"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u529f\u80fd\u6bd4\u8f03\" width=\"512\" height=\"384\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae05.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae05-300x225.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae05-768x576.jpg 768w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">*09:00-18:00\u7e41\u9ad4\u4e2d\u6587\u5ba2\u670d\uff1b\u5176\u4ed6\u6642\u9593\u70ba\u82f1\u6587\u5ba2\u670d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27309\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae06.jpg\" alt=\"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u50f9\u683c\u6bd4\u8f03\" width=\"512\" height=\"384\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae06.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae06-300x225.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/09\/2022.09\u90e8\u843d\u683c\u6587\u7ae06-768x576.jpg 768w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>\u63a8\u85a6\u540c\u6642\u6709\u5b8c\u5584\u7684\u529f\u80fd\u548c\u5be6\u60e0\u7684\u50f9\u9322Benchmark Email\uff0c\u4e5f\u63d0\u4f9b\u806f\u7d61\u4eba\u548c\u90f5\u4ef6\u6578\u91cf\u5169\u7a2e\u8a08\u8cbb\u65b9\u5f0f\uff0c\u8b93\u4f60\u80fd\u5f48\u6027\u9078\u64c7\u6700\u9069\u5408\u81ea\u5df1\u7684\u65b9\u6848\uff01\u5982\u679c\u9084\u662f\u4e0d\u78ba\u5b9a\u9069\u4e0d\u9069\u5408\uff0c\u4e5f\u6b61\u8fce\u514d\u8cbb\u8a66\u7528Benchmark Email\uff0c\u8a66\u7528\u5e33\u865f\u6bcf\u500b\u6708\u53ef\u4ee5\u767c\u9001250\u5c01\u90f5\u4ef6\uff0c\u5feb\u4f86\u5617\u8a66\u4e00\u689d\u9f8d\u5f0f\u7684\u90f5\u4ef6\u884c\u92b7\u9ad4\u9a57\u5427\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e5f\u8a31\u6bcf\u7576\u6211\u5011\u8aaa\u5230\u884c\u92b7\u6642\uff0c\u7b2c\u4e00\u500b\u5ff5\u982d\u6703\u662f\u793e\u7fa4\u884c\u92b7\u6216\u662f\u5f71\u7247\u884c\u92b7\u7b49\u9014\u5f91\uff0c\u4f46\u884c\u4e4b\u6709\u5e74\u7684\u90f5\u4ef6\u884c\u92b7\u53cd\u800c\u662f\u6700\u6709\u6548\u7684\u884c\u92b7\u65b9\u6cd5\u3002\u6211\u5011\u5982\u4f55\u8a55\u65b7\u4e00\u500b\u884c\u92b7\u624b\u6cd5\u662f\u5426\u6709\u6548\uff1f\u9019\u5c31\u5fc5\u9808\u8aaa\u5230\u6295\u8cc7\u5831\u916c\u7387\uff08Return On Investment, ROI\uff09\u4e86\u3002\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u662f\u91cf\u5316\u884c\u92b7\u7e3e\u6548\u7684\u91cd\u8981\u6307\u6a19\uff0c\u8a08\u7b97\u7684\u516c\u5f0f\u70ba\uff1a\u6de8\u5229\uff08=\u4f86\u81ea\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u5229\u6f64 &#8211; \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6210\u672c\uff09\/ \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6210\u672c\u3002 \u6839\u64da\u7814\u7a76\uff0c\u6bcf\u5728\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e2d\u6295\u51651\u5143\u7f8e\u91d1\uff0c\u5e73\u5747\u80fd\u5920\u7372\u5f9738\u7f8e\u5143\u7684\u6536\u76ca\uff0c\u4e5f\u5c31\u662f\u67093800%\u7684ROI\u3002\u6211\u5011\u7576\u7136\u4e0d\u80fd\u7be4\u5b9a\u6211\u5011\u6c38\u9060\u80fd\u62ff\u523038\u500d\u7684\u56de\u5831\uff0c\u4f46\u5728\u4e00\u822c\u60c5\u6cc1\u4e0b\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u80af\u5b9a\u662f\u5404\u5927\u4f01\u696d\u4e0d\u9858\u6368\u68c4\u7684\u4e00\u584a\u3002\u800c\u4f60\u4e5f\u61c9\u8a72\u9078\u64c7\u9019\u500b\u4f4e\u6210\u672c\u537b\u6709\u8d85\u9ad8\u6548\u7387\u7684\u884c\u92b7\u65b9\u6cd5\u3002 \u751a\u9ebc\u6642\u5019\u8981\u4f7f\u7528\u90f5\u4ef6\u884c\u92b7\uff1f \u5f9e\u4f60\u7684\u4e8b\u696d\u525b\u8d77\u6b65\u6642\uff0c\u5c31\u662f\u8457\u624b\u898f\u5283\u90f5\u4ef6\u884c\u92b7\u7684\u597d\u6642\u6a5f\u3002 Harvard Business Review\u7814\u7a76\u767c\u73fe\uff0c\u4f01\u696d\u53ea\u8981\u7559\u4f4f 5% \u9867\u5ba2\uff0c\u7372\u5229\u5c31\u53ef\u4ee5\u6210\u9577 100%\uff1b\u670960%\u7684\u65b0\u5ba2\uff0c\u4f86\u81ea\u65bc\u719f\u5ba2\u7684\u63a8\u85a6\u3002\u4f60\u770b\u51fa\u5176\u4e2d\u7684\u8e4a\u8e7a\u4e86\u55ce\uff1f\u9019\u4ee3\u8868\u6211\u5011\u6700\u597d\u5f9e\u4e00\u958b\u59cb\u5c31\u4e0d\u8981\u653e\u904e\u4efb\u4f55\u4e00\u500b\u8001\u5ba2\u6236\uff0c\u56e0\u70ba\u4ed6\u5011\u6709\u975e\u5e38\u9ad8\u7684\u6a5f\u6703\u7e7c\u7e8c\u63a5\u89f8\u4f60\u7684\u4e8b\u696d\uff0c\u4e26\u4e14\u5927\u5e45\u964d\u4f4e\u958b\u767c\u65b0\u5ba2\u6236\u7684\u6210\u672c\u3002 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*09:00-18:00\u7e41\u9ad4\u4e2d\u6587\u5ba2\u670d\uff1b\u5176\u4ed6\u6642\u9593\u70ba\u82f1\u6587\u5ba2\u670d \u63a8\u85a6\u540c\u6642\u6709\u5b8c\u5584\u7684\u529f\u80fd\u548c\u5be6\u60e0\u7684\u50f9\u9322Benchmark Email\uff0c\u4e5f\u63d0\u4f9b\u806f\u7d61\u4eba\u548c\u90f5\u4ef6\u6578\u91cf\u5169\u7a2e\u8a08\u8cbb\u65b9\u5f0f\uff0c\u8b93\u4f60\u80fd\u5f48\u6027\u9078\u64c7\u6700\u9069\u5408\u81ea\u5df1\u7684\u65b9\u6848\uff01\u5982\u679c\u9084\u662f\u4e0d\u78ba\u5b9a\u9069\u4e0d\u9069\u5408\uff0c\u4e5f\u6b61\u8fce\u514d\u8cbb\u8a66\u7528Benchmark 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