{"id":34000,"date":"2023-05-10T09:08:36","date_gmt":"2023-05-10T09:08:36","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/tw\/?p=34000"},"modified":"2023-05-10T09:33:38","modified_gmt":"2023-05-10T09:33:38","slug":"%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e8%a6%96%e8%a6%ba%e8%a8%ad%e8%a8%88%e6%8c%87%e5%8d%97%ef%bc%9a%e5%a6%82%e4%bd%95%e5%90%b8%e5%bc%95%e7%94%a8%e6%88%b6%e4%b8%a6%e6%8f%90%e9%ab%98%e9%bb%9e%e6%93%8a","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e8%a6%96%e8%a6%ba%e8%a8%ad%e8%a8%88%e6%8c%87%e5%8d%97%ef%bc%9a%e5%a6%82%e4%bd%95%e5%90%b8%e5%bc%95%e7%94%a8%e6%88%b6%e4%b8%a6%e6%8f%90%e9%ab%98%e9%bb%9e%e6%93%8a\/","title":{"rendered":"\u90f5\u4ef6\u884c\u92b7\u8996\u89ba\u8a2d\u8a08\u6307\u5357\uff1a\u5982\u4f55\u5438\u5f15\u7528\u6236\u4e26\u63d0\u9ad8\u9ede\u64ca\u7387"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27021\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/Summer_TW_V2_20201204.png\" alt=\"\u7c3d\u540d\u6a94\" width=\"1200\" height=\"320\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/Summer_TW_V2_20201204.png 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/Summer_TW_V2_20201204-300x80.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/Summer_TW_V2_20201204-1024x273.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/Summer_TW_V2_20201204-768x205.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u5728\u6578\u5b57\u6642\u4ee3\u7684\u7af6\u722d\u6fc0\u70c8\u74b0\u5883\u4e2d\uff0c\u90f5\u4ef6\u884c\u92b7\u662f\u4e00\u7a2e\u6709\u6548\u7684\u7dda\u4e0a\u63a8\u5ee3\u65b9\u5f0f\u3002\u90f5\u4ef6\u9ede\u64ca\u7387\u662f\u90f5\u4ef6\u884c\u92b7\u7e3e\u6548\u6a19\u6e96\u4e4b\u4e00\uff0c\u90f5\u4ef6\u9ede\u64ca\u7387\u4ee3\u8868\u6536\u4ef6\u4eba\u7684\u4e92\u52d5\u884c\u70ba\uff0c\u9ede\u64ca\u4e86\u90f5\u4ef6\u5167\u5bb9\u6dfb\u52a0\u9023\u7d50\u7684\u5730\u65b9\u5f8c\uff0c\u9032\u5165\u5230\u5bc4\u4ef6\u4eba\u60f3\u8981\u4ed6\u5011\u524d\u5f80\u7684\u76ee\u6a19\u9801\u9762\uff0c\u4e14\u5e0c\u671b\u4ed6\u5011\u63a1\u53d6\u4e0b\u4e00\u6b65\u7684\u884c\u52d5\uff0c\u5b8c\u6210\u5bc4\u4ef6\u4eba\u8a2d\u5b9a\u7684\u8f49\u63db\u76ee\u6a19\u3002\u90f5\u4ef6\u9ede\u64ca\u7387\u7684\u6210\u6548\u8207\u90f5\u4ef6\u8996\u89ba\u8a2d\u8a08\u6709\u5f88\u5927\u7684\u95dc\u4fc2\uff0c\u512a\u8cea\u7684\u90f5\u4ef6\u8a2d\u8a08\u53ef\u4ee5\u6253\u7834\u8207\u6f5b\u5728\u5ba2\u6236\u7684\u50f5\u5c40\uff0c\u77ac\u9593\u5438\u5f15\u6536\u4ef6\u4eba\u7684\u6ce8\u610f\u529b\uff0c\u8b93\u4ed6\u5011\u70ba\u6b64\u773c\u524d\u4e00\u4eae\uff0c\u9032\u800c\u958b\u555f\u90f5\u4ef6\uff0c\u751a\u81f3\u9ede\u64ca\u90f5\u4ef6\u5167\u5bb9\u9023\u7d50\u3002<\/p>\n<p>\u5982\u679c\u4e0d\u77e5\u9053\u5982\u4f55\u8a2d\u8a08\u90f5\u4ef6\u589e\u52a0\u9ede\u64ca\u7387\uff0c\u73fe\u5728\u8d95\u7dca\u8ddf\u8457 Benchmark\uff0c\u901a\u904e\u5b78\u7fd2\u548c\u5be6\u8e10\u672c\u6307\u5357\u4e2d\u7684\u65b9\u6cd5\u548c\u6280\u5de7\uff0c\u300c3C\u8a2d\u8a08\u539f\u5247\u300d\uff1aClear\uff08\u76ee\u6a19\u6e05\u6670\uff09\uff0cCaptivating\uff08\u6293\u4f4f\u6ce8\u610f\u529b\uff09\uff0cCreative\uff08\u5275\u610f\u5341\u8db3\uff09\u3002\u7d50\u5408\u8996\u89ba\u8a2d\u8a08\u7684\u5c64\u7d1a\u3001\u9130\u8fd1\u5ea6\u548c\u5e73\u8861\u6027\u539f\u5247\uff0c\u6539\u5584\u90f5\u4ef6\u8996\u89ba\u8a2d\u8a08\uff0c\u6293\u4f4f\u6536\u4ef6\u4eba\u7684\u773c\u5149\uff0c\u5438\u5f15\u4ed6\u5011\u53c3\u8207\u9032\u4f86\uff0c\u4e26\u4fc3\u4f7f\u9ede\u64ca\u8cfc\u8cb7\u7522\u54c1\u6216\u670d\u52d9\u3002<\/p>\n<h2><strong>\u4e00.\u76ee\u6a19\u6e05\u6670<\/strong><\/h2>\n<p>\u90f5\u4ef6\u884c\u92b7\u8996\u89ba\u8a2d\u8a08\u9700\u9075\u5faa\u300c3C\u8a2d\u8a08\u539f\u5247\u300d\uff0c\u5373\u6e05\u6670\u7684\u76ee\u6a19\u3001\u9192\u76ee\u7684 CTA \u548c\u54c1\u724c\u4fe1\u4efb\u52a0\u6301\u3002\u9078\u64c7\u9069\u7576\u7684\u90f5\u4ef6\u6392\u7248\uff0c\u5982Z\u578b\u3001F\u578b\u6216\u91d1\u5b57\u5854\u578b\uff0c\u80fd\u8b93\u7528\u6236\u66f4\u5bb9\u6613\u6355\u6349\u5230\u4fe1\u606f\uff0c\u5f9e\u800c\u63d0\u9ad8\u90f5\u4ef6\u7684\u9ede\u64ca\u7387\u3002\u6b64\u5916\uff0c\u8a2d\u8a08\u9192\u76ee\u7684 CTA \u548c\u904b\u7528\u54c1\u724c\u5143\u7d20\uff0c\u4e5f\u80fd\u5920\u589e\u5f37\u7528\u6236\u5c0d\u90f5\u4ef6\u5167\u5bb9\u7684\u4fe1\u4efb\u5ea6\uff0c\u9032\u800c\u63d0\u5347\u90f5\u4ef6\u884c\u92b7\u7684\u6548\u679c\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34006\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230501.jpg\" alt=\"\" width=\"2000\" height=\"1414\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230501.jpg 2000w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230501-300x212.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230501-1024x724.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230501-768x543.jpg 768w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230501-1536x1086.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p><strong>1.\u90f5\u4ef6\u6392\u7248<\/strong><\/p>\n<p>\u5e38\u898b\u7684\u90f5\u4ef6\u6392\u7248\u6709Z\u578b\u3001F\u578b\u4ee5\u53ca\u91d1\u5b57\u5854\u578b\u9019\u4e09\u7a2e\u65b9\u5f0f\u3002 Z\u578b\u6392\u7248\u662f\u6536\u4ef6\u4eba\u6309\u7167\u82f1\u6587\u5b57\u6bcd\u300cZ\u300d\u7684\u5f62\u72c0\u4f86\u95b1\u8b80\uff0c\u56e0\u6b64\u5728\u8a2d\u8a08\u6642\u8981\u5c07\u91cd\u8981\u5143\u7d20\u7f6e\u65bcZ\u578b\u8ecc\u8de1\u4e0a\uff0c\u7a81\u51fa\u91cd\u8981\u7684\u5167\u5bb9\uff0cZ\u578b\u66f4\u52a0\u9069\u5408\u90f5\u4ef6\u5167\u6587\u591a\u7684\u6392\u7248\uff0c\u800cF\u578b\u6392\u7248\u7684\u65b9\u5f0f\u6bd4Z\u578b\u7c21\u55ae\uff0c\u6839\u64da\u8b80\u8005\u7684\u6536\u4ef6\u4eba\u7fd2\u6163\uff0c\u5c07\u90f5\u4ef6\u5167\u5bb9\u6309\u7167\u300cF\u300d\u7684\u5f62\u72c0\u6392\u5217\uff0c\u6a19\u984c\u548c\u6458\u8981\u653e\u7f6e\u5728\u6700\u4e0a\u65b9\uff0c\u6838\u5fc3\u5167\u5bb9\u5728\u5de6\u5074\uff0c\u5176\u4ed6\u6b21\u8981\u5167\u5bb9\u5247\u6cbf\u8457\u53f3\u5074\u6392\u5217\u3002\u91d1\u5b57\u5854\u578b\u4e3b\u8981\u5206\u5012\u7acb\u548c\u6b63\u7acb\u5169\u7a2e\uff0c\u5012\u7acb\u578b\u6392\u7248\u6574\u9ad4\u5448\u73fe\u7e2e\u5c0f\u6587\u5b57\u5167\u5bb9\uff0c\u6b63\u7acb\u578b\u6392\u7248\u6574\u9ad4\u5448\u73fe\u64f4\u5927\u6587\u5b57\u5167\u5bb9\u3002\u7121\u8ad6\u662fZ\u578b\u3001F\u578b\u9084\u662f\u91d1\u5b57\u5854\u578b\uff0c\u90f5\u4ef6\u5167\u5bb9\u7d50\u5c3e\u5c0e\u5411\u6309\u9215\uff0c\u5f15\u5c0e\u6536\u4ef6\u4eba\u7684\u8996\u7dda\u96c6\u4e2d\u8f49\u5411 CTA\u3002<\/p>\n<p><strong>2.\u9192\u76ee\u7684 CTA<\/strong><\/p>\n<p>CTA\uff08Call-to-Action\uff09\u662f\u90f5\u4ef6\u884c\u92b7\u7684\u5716\u5f62\u5143\u7d20\uff0c\u5728\u90f5\u4ef6\u4e2d\u52a0\u5165 CTA \u6309\u9215\uff0c\u6700\u80fd\u89f8\u767c\u6536\u4ef6\u4eba\u7684\u9ede\u64ca\u52d5\u4f5c\u3002 CTA \u6309\u9215\u5728\u90f5\u4ef6\u4f48\u5c40\u4e2d\u96d6\u7136\u770b\u8d77\u4f86\u5f88\u5c0f\uff0c\u78ba\u5be6\u4f54\u64da\u91cd\u4e2d\u4e4b\u91cd\u7684\u5730\u4f4d\uff0c\u4e3b\u8981 CTA \u7528\u65bc\u805a\u7126\u90f5\u4ef6\u5167\u5bb9\u95dc\u9375\u8cc7\u8a0a\u548c\u884c\u52d5\u53ec\u559a\u3002\u5728\u8a2d\u8a08 CTA \u6309\u9215\u6642\uff0c\u6700\u597d\u907f\u514d\u5c07\u6309\u9215\u5d4c\u5165\u90f5\u4ef6\u6b63\u6587\u5716\u7247\u4e2d\uff0c\u82e5\u653e\u7f6e\u65bc\u5716\u7247\u4e2d\uff0c\u6536\u4ef6\u4eba\u5bb9\u6613\u932f\u5c07\u5176\u70ba\u5716\u7247\u7684\u4e00\u90e8\u5206\uff0c\u7121\u6cd5\u9ede\u64ca\u3002\u56e0\u6b64\uff0c\u53ef\u5c07 CTA \u7f6e\u65bc\u5716\u7247\u4e0b\u65b9\uff0c\u8b93\u6536\u4ef6\u4eba\u4e00\u773c\u4fbf\u53ef\u6ce8\u610f\u5230\u5b83\u662f CTA\uff0c\u4e26\u65b9\u4fbf\u9ede\u64ca\u3002<\/p>\n<p><strong>3.\u54c1\u724c\u4fe1\u4efb\u52a0\u6301<\/strong><\/p>\n<p>\u54c1\u724c\u4fe1\u4efb\u611f\u5728\u90f5\u4ef6\u9ede\u64ca\u7e3e\u6548\u65b9\u9762\u6709\u8457\u8209\u8db3\u8f15\u91cd\u7684\u4f5c\u7528\uff0c\u5c0d\u8f49\u63db\u7387\u4e5f\u6709\u8457\u6975\u5927\u7684\u5f71\u97ff\u529b\u3002\u96d6\u7136\u54c1\u724c\u7684\u4fe1\u4efb\u611f\u770b\u8d77\u4f86\u8207\u4e0d\u5c6c\u65bc\u90f5\u4ef6\u884c\u92b7\u8996\u89ba\u8a2d\u8a08\u7121\u5e72\u7cfb\uff0c\u800c\u5b83\u5c0d\u65bc\u90f5\u4ef6\u7121\u5f62\u7684\u8f49\u5316\u6548\u76ca\uff0c\u4e0d\u5bb9\u6211\u5011\u8f15\u5ffd\u3002\u56e0\u70ba\u53ef\u4ee5\u5584\u7528\u54c1\u724c\u8cc7\u8a0a\u7684\u95dc\u806f\u6027\uff0c\u4f7f\u7528\u5ba2\u6236\u719f\u6089\u7684\u8996\u89ba\u5143\u7d20\u878d\u5165\u90f5\u4ef6\u8a2d\u8a08\uff0c\u90f5\u4ef6\u7684\u8a2d\u8a08\u53ef\u4ee5\u5ef6\u4f38\u81ea\u8eab\u54c1\u724c\u7db2\u7ad9\u7684\u8a2d\u8a08\u98a8\u683c\uff0c\u8a2d\u8a08\u8207\u7db2\u7ad9\u76f8\u4f3c\u7684\u90f5\u4ef6\u4f48\u5c40\uff0c\u63a1\u7528\u76f8\u540c\u7684\u8272\u5f69\u548c\u5b57\u9ad4\uff0c\u5728\u54c1\u724c\u4fe1\u4efb\u611f\u548c\u719f\u6089\u611f\u7684\u96d9\u91cd\u52a0\u6301\u4e0b\uff0c\u4ed6\u5011\u80fd\u5920\u7522\u751f\u9ede\u64ca\u3002<\/p>\n<h2><strong>\u4e8c.\u6293\u4f4f\u6ce8\u610f\u529b<\/strong><\/h2>\n<p>\u6293\u4f4f\u7528\u6236\u6ce8\u610f\u529b\u662f\u90f5\u4ef6\u884c\u92b7\u7684\u91cd\u8981\u7b56\u7565\u3002\u904b\u7528 FOMO \u548c\u5012\u6578\u8a08\u6642\u5668\uff0c\u80fd\u8fc5\u901f\u6fc0\u9aee\u7528\u6236\u7684\u597d\u5947\u5fc3\u548c\u6436\u5148\u5fc3\u7406\uff1b\u540c\u6642\uff0c\u5728\u90f5\u4ef6\u4e3b\u65e8\u4e2d\u52a0\u5165\u500b\u4eba\u5316\u5143\u7d20\u548c emoji\uff0c\u5247\u80fd\u8b93\u90f5\u4ef6\u66f4\u5177\u5438\u5f15\u529b\u3002\u9019\u4e9b\u8996\u89ba\u8a2d\u8a08\u7b56\u7565\u6709\u52a9\u65bc\u63d0\u9ad8\u90f5\u4ef6\u7684\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387\uff0c\u9032\u800c\u63d0\u5347\u90f5\u4ef6\u884c\u92b7\u7684\u6548\u679c\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34007\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230502.jpg\" alt=\"\" width=\"2000\" height=\"1414\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230502.jpg 2000w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230502-300x212.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230502-1024x724.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230502-768x543.jpg 768w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230502-1536x1086.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p><strong>1.FOMO +\u5012\u6578\u8a08\u6642\u5668<\/strong><\/p>\n<p>FOMO\uff08Fear of Missing Out\uff0c\u932f\u5931\u6050\u61fc\u75c7\uff09\u662f\u6307\u56e0\u70ba\u81ea\u5df1\u7684\u9078\u64c7\u4e0d\u7576\u800c\u932f\u5931\u4e86\u67d0\u4e9b\u4e8b\u60c5\u6216\u6a5f\u6703\u6642\uff0c\u6240\u5f15\u767c\u7684\u4e00\u7a2e\u6301\u7e8c\u7684\u7126\u616e\u60c5\u7dd2\u3002\u5728\u90f5\u4ef6\u8a2d\u8a08\u4e2d\u53ef\u4ee5\u71df\u9020\u4e00\u7a2e\u7dca\u8feb\u611f\uff0c\u63a8\u51fa\u9650\u6642\u512a\u60e0\u6d3b\u52d5\uff0c\u544a\u8a34\u6536\u4ef6\u4eba\u300c\u4e0d\u8981\u932f\u904e\u300d\uff0c\u642d\u914d\u9069\u5408\u7684 CTA \u7528\u8a9e\uff0c\u5982\u300c\u6d3b\u52d5\u540d\u984d\u6709\u9650\u300d\uff0c\u8db3\u4ee5\u5c07\u7dca\u5f35\u6c23\u6c1b\u63a8\u5411\u6975\u9ede\uff0c\u6536\u4ef6\u4eba\u8feb\u4e0d\u53ca\u5f85\u5730\u60f3\u8981\u6293\u4f4f\u6a5f\u6703\u9ede\u64ca\u3002\u5e38\u898b\u7684 FOMO \u8996\u89ba\u8a2d\u8a08\u65b9\u5f0f\u662f\u5728\u90f5\u4ef6\u4e2d\u52a0\u5165\u5012\u6578\u8a08\u6642\u5668\uff0c\u52d5\u614b\u6548\u679c\u7684\u5012\u6578\u6642\u9593\uff0c\u975e\u5e38\u5bb9\u6613\u6293\u4f4f\u6536\u4ef6\u4eba\u7684\u773c\u7403\u3002<\/p>\n<p><strong>2.\u500b\u4eba\u5316+emoji<\/strong><\/p>\n<p>\u90f5\u4ef6\u4e3b\u65e8\u662f\u90f5\u4ef6\u7684\u9580\u9762\uff0c\u4e5f\u662f\u958b\u555f\u90f5\u4ef6\u7684\u6572\u9580\u78da\u3002\u9700\u8981\u5bc4\u4ef6\u4eba\u5728\u90f5\u4ef6\u4e3b\u65e8\u4e0a\u82b1\u8cbb\u5fc3\u601d\uff0c\u7cbe\u5fc3\u8a2d\u8a08\u300c\u9580\u9762\u300d\u3002\u904b\u7528\u8a9e\u6cd5\u898f\u5247\uff0c\u5141\u8a31\u63d2\u5165\u6536\u4ef6\u4eba\u7684\u76f8\u95dc\u8cc7\u8a0a\uff0c\u5f62\u6210\u500b\u6027\u5316\u7684\u4e3b\u65e8\uff0c\u6bcf\u500b\u6536\u4ef6\u4eba\u770b\u5230\u81ea\u5df1\u7684\u76f8\u95dc\u5167\u5bb9\uff0c\u5f15\u8d77\u4ed6\u5011\u7684\u597d\u5947\u5fc3\uff0c\u9032\u800c\u958b\u555f\u90f5\u4ef6\uff0c\u6b64\u5916\uff0c\u9078\u64c7\u76f8\u95dc\u7684 emoji \u8868\u60c5\u7b26\u865f\uff0c\u589e\u52a0\u8996\u89ba\u6548\u679c\u3002\u540c\u6a23\u64cd\u4f5c\u53ef\u5728\u90f5\u4ef6\u6b63\u6587\u5be6\u73fe\uff0c\u52a0\u5165\u500b\u4eba\u5316\u7684\u5143\u7d20\uff0c\u8b93\u6536\u4ef6\u4eba\u500d\u611f\u89aa\u5207\uff0c\u6b63\u597d\u64ca\u4e2d\u6536\u4ef6\u4eba\u5fc3\u4e2d\u6240\u9700\uff0c\u9032\u800c\u4fc3\u9032\u9ede\u64ca\u3002<\/p>\n<h2><strong>\u4e09.\u5275\u610f\u5341\u8db3<\/strong><\/h2>\n<p>\u5275\u610f\u7121\u9650\uff0c\u8a2d\u8a08\u7121\u9650\u53ef\u80fd\u3002\u5f80\u5f80\u5275\u610f\u5341\u8db3\u7684\u90f5\u4ef6\u8a2d\u8a08\u662f\u7279\u5225\u7684\u3002\u767c\u63ee\u60f3\u50cf\u529b\uff0c\u958b\u5c55\u982d\u8166\u98a8\u66b4\uff0c\u505a\u5230\u8207\u773e\u4e0d\u540c\uff0c\u6bd4\u5982\u4f7f\u7528\u52d5\u614b\u5716\u7247\u4ee3\u66ff\u975c\u614b\u5716\u7247\u3001\u5225\u51fa\u5fc3\u88c1\u4f7f\u7528 PS \u5340\u584a\uff0c\u9019\u4e9b\u5275\u610f\u8a2d\u8a08\u4e5f\u6709\u52a9\u65bc\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u9032\u4e00\u6b65\u64f4\u5927\u90f5\u4ef6\u884c\u92b7\u7684\u5f71\u97ff\u529b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34008\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230503-1.jpg\" alt=\"\" width=\"2000\" height=\"1414\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230503-1.jpg 2000w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230503-1-300x212.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230503-1-1024x724.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230503-1-768x543.jpg 768w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-20230503-1-1536x1086.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p><strong>1.GIF\u52d5\u5716<\/strong><\/p>\n<p>GIF \u52d5\u5716\u5728\u90f5\u4ef6\u884c\u92b7\u4e2d\u7684\u904b\u7528\u8d8a\u4f86\u8d8a\u666e\u904d\uff0c\u5716\u7247\u7684\u52d5\u614b\u6548\u679c\u4e5f\u6bd4\u975c\u614b\u6548\u679c\u66f4\u52a0\u5438\u775b\u3002\u7814\u7a76\u8868\u793a\u90f5\u4ef6\u9644\u6709\u5716\u7247\u9ede\u64ca\u7387\u9ad8\u51fa 42%\u3002\u5716\u6587\u7d50\u5408\u7684\u90f5\u4ef6\u6bd4\u7d14\u6587\u5b57\u7684\u90f5\u4ef6\u5167\u5bb9\u66f4\u52a0\u8c50\u5bcc\uff0c\u5f9e\u800c\u5e73\u8861\u6587\u5b57\u8207\u5716\u7247\u7684\u6bd4\u4f8b\u3002\u6dfb\u52a0 GIF \u52d5\u614b\u5716\u7247\u589e\u52a0\u6d3b\u6f51\u7684\u6c23\u6c1b\uff0c\u66f4\u52dd\u904e\u5927\u7bc7\u6587\u5b57\u8ad6\u8ff0\uff0c\u540c\u6642\u4e5f\u662f\u4e00\u5f35\u52d5\u5716\u76f8\u7576\u65bc\u6db5\u84cb\u591a\u5f35\u975c\u614b\u5716\u7247\uff0c\u907f\u514d\u90f5\u4ef6\u9577\u5ea6\u8b8a\u5f97\u5197\u9577\u3002<\/p>\n<p><strong>2.\u589e\u52a0 PS \u5340\u584a<\/strong><\/p>\n<p>\u5728\u90f5\u4ef6\u884c\u92b7\u4e2d\uff0c\u5584\u7528PS\u5340\u584a\u4e5f\u662f\u4e00\u7a2e\u6709\u6548\u7684\u7b56\u7565\u3002\u5927\u90e8\u5206\u4eba\u7684\u95b1\u8b80\u8996\u7dda\u548c\u95b1\u8b80\u8a18\u61b6\uff0c\u66f4\u5bb9\u6613\u8a18\u4f4f\u5167\u5bb9\u7684\u958b\u982d\u4ee5\u53ca\u7d50\u5c3e\u90e8\u5206\u3002\u5728\u96fb\u5b50\u90f5\u4ef6\u4e2d\u53ef\u5584\u7528\u9019\u500b\u539f\u7406\uff0c\u7279\u5225\u662f\u60f3\u8981\u5728\u90f5\u4ef6\u4e2d\u5f37\u8abf\u7279\u5b9a\u7684\u91cd\u9ede\uff0c\u653e\u7f6e\u5728\u96fb\u5b50\u90f5\u4ef6\u7684\u958b\u982d\u548c\u7d50\u5c3e\uff0c\u55ae\u7368\u4f5c\u70ba\u4e00\u6bb5\u5167\u5bb9\uff0c\u6bd4\u5982\u5728\u95b1\u8b80\u4e2d\u6536\u4ef6\u4eba\u53ef\u80fd\u8df3\u904e\u4e86 CTA \u6309\u9215\uff0c\u53ef\u518d\u6b21\u63d0\u9192\u6536\u4ef6\u4eba\uff0c\u56de\u982d\u9ede\u64ca CTA \u5b8c\u6210\u8f49\u5316\u3002<\/p>\n<h2><strong>\u8996\u89ba\u539f\u7406\u5728\u90f5\u4ef6\u884c\u92b7\u61c9\u7528<\/strong><\/h2>\n<p>\u904b\u7528\u8996\u89ba\u539f\u7406\uff08\u5982\u5c64\u7d1a\u3001\u9130\u8fd1\u5ea6\u548c\u5e73\u8861\u6027\uff09\u4f86\u6307\u5c0e\u90f5\u4ef6\u884c\u92b7\u8996\u89ba\u8a2d\u8a08\uff0c\u6709\u52a9\u65bc\u63d0\u9ad8\u8a0a\u606f\u50b3\u9054\u7684\u6548\u679c\u548c\u7528\u6236\u9ad4\u9a57\uff0c\u4e5f\u6709\u5229\u65bc\u63d0\u5347\u90f5\u4ef6\u7684\u9ede\u64ca\u7387\u3002<\/p>\n<p><strong>1.\u5c64\u7d1a<\/strong><\/p>\n<p>\u5c64\u7d1a\u662f\u6307\u5c64\u6b21\u7d50\u69cb\uff0c\u6309\u7167\u91cd\u8981\u6027\u6216\u6b0a\u91cd\u7684\u9806\u5e8f\u6392\u5217\uff0c\u4e5f\u5c31\u662f\u8aaa\u5982\u4f55\u6392\u5217\u91cd\u8981\u5167\u5bb9\u548c\u6b21\u91cd\u8981\u5167\u5bb9\uff0c\u91cd\u8981\u7684\u5167\u5bb9\u5f80\u5f80\u6703\u66f4\u52a0\u5438\u5f15\u7528\u6236\u7684\u6ce8\u610f\u529b\u3002\u9019\u5728\u6392\u5e8f\u904e\u7a0b\u4e2d\u9700\u8981\u8003\u91cf\u5982\u4f55\u6709\u6548\u5730\u7d44\u7e54\u5167\u5bb9\u4ee5\u53ca\u8a2d\u8a08\u5143\u7d20\uff0c\u7a81\u51fa\u986f\u793a\u91cd\u8981\u7684\u5167\u5bb9\u3001\u91cd\u8981\u8996\u89ba\u5143\u7d20\u3002\u901a\u5e38\u6392\u5217\u4f48\u5c40\u5167\u5bb9\u6642\uff0c\u501f\u52a9\u5b57\u9ad4\u3001\u984f\u8272\u3001\u5716\u5f62\u9054\u5230\u7a81\u51fa\u91cd\u8981\u5167\u5bb9\u7684\u6548\u679c\uff0c\u6bd4\u5982\u90f5\u4ef6\u6392\u7248\u7684Z\u578b\u3001F\u578b\u4ee5\u53ca\u91d1\u5b57\u5854\u578b\u4ee5\u53ca CTA \u7684\u6309\u9375\u8a2d\u8a08\uff0c\u54c1\u724c\u7db2\u7ad9\u5ef6\u7e8c\u6027\u5747\u53ef\u9075\u5faa\u6b64\u539f\u5247\u8a2d\u8a08\u4f48\u5c40\u3002<\/p>\n<p><strong>2.\u9130\u8fd1\u5ea6<\/strong><\/p>\n<p>\u9130\u8fd1\u5ea6\u6307\u7684\u662f\u5c31\u8fd1\u539f\u5247\u3001\u5143\u7d20\u9593\u7684\u95dc\u806f\u6027\uff0c\u8996\u89ba\u5143\u7d20\u5728\u8996\u89ba\u4e0a\u76f8\u4f3c\u6027\u3002\u5728\u90f5\u4ef6\u8a2d\u8a08\u4e2d\uff0cF\u578b\u7684\u90f5\u4ef6\u6392\u7248\uff0c\u91dd\u5c0d\u7684\u662f\u90f5\u4ef6\u5167\u5bb9\u6bd4\u8f03\u591a\uff0c\u53ef\u5c07\u4e0d\u540c\u5c6c\u6027\u7684\u5167\u5bb9\u5206\u584a\u8655\u7406\uff0c\u5143\u7d20\u76f8\u4f3c\u7684\u5340\u584a\uff0c\u984f\u8272\u3001\u5b57\u9ad4\u3001\u5716\u5f62\u7b49\u5143\u7d20\u53ef\u5206\u70ba\u540c\u4e00\u7d44\uff0c\u90f5\u4ef6\u4e3b\u65e8\u7684 emoji \u8868\u60c5\u7b26\u865f\u4e5f\u8981\u6ce8\u610f\u5176\u95dc\u806f\u6027\uff0c\u65b9\u4fbf\u6536\u4ef6\u4eba\u8b58\u5225\u91cd\u8981\u7684\u8cc7\u8a0a\uff0c\u4ee5\u4fbf\u4ed6\u5011\u80fd\u8f15\u9b06\u5730\u638c\u63e1\u548c\u6d88\u5316\u8cc7\u8a0a\u3002<\/p>\n<p><strong>3.\u5e73\u8861\u6027<\/strong><\/p>\n<p>\u8a2d\u8a08\u5e73\u8861\u7684\u69cb\u5716\u8b93\u4eba\u611f\u89ba\u548c\u8ae7\u4e14\u8cde\u5fc3\u6085\u76ee\uff0c\u5438\u5f15\u7528\u6236\u7684\u6ce8\u610f\u529b\u3002\u800c\u4e0d\u5e73\u8861\u7684\u8a2d\u8a08\u5bb9\u6613\u5206\u6563\u95b1\u8b80\u8005\u7684\u6ce8\u610f\u529b\uff0c\u8996\u89ba\u5143\u7d20\u4e4b\u9593\u6709\u53ef\u898b\u7684\u885d\u7a81\u6027\uff0c\u5f80\u5f80\u901a\u904e\u5927\u5c0f\u5c3a\u5bf8\u3001\u984f\u8272\u3001\u5c0d\u6bd4\u5ea6\u3001\u6578\u91cf\u548c\u5bc6\u5ea6\u7b49\u89e3\u6c7a\u9019\u4e9b\u885d\u7a81\u4f86\u9054\u5230\u5e73\u8861\u3002\u6bd4\u5982\u8a2d\u8a08\u4e00\u5c01\u90f5\u4ef6\u8981\u628a\u63e1\u5716\u6587\u6bd4\u4f8b\u5e73\u8861\uff1b\u8981\u63a7\u5236 CTA \u6309\u9215\u7684\u6578\u91cf\uff0c\u53c8\u8981\u6ce8\u610f\u5176\u984f\u8272\u3001\u5716\u5f62\u5f62\u72c0\u4ee5\u53ca\u5927\u5c0f\uff0c\u624d\u80fd\u7372\u5f97\u66f4\u9ad8\u8f49\u63db\uff1b\u5012\u6578\u8a08\u6642\u5668\u52d5\u614b\u6578\u5b57\u5c3a\u5bf8\u7b49\u8207\u5176\u4ed6\u5167\u5bb9\u7684\u5e73\u8861\u6027\u3002<\/p>\n<h2>\u90f5\u4ef6\u9ede\u64ca\u7387\u8207\u90f5\u4ef6\u8996\u89ba\u8a2d\u8a08<\/h2>\n<p>\u9ede\u64ca\u7387\u548c\u90f5\u4ef6\u5167\u5bb9\u606f\u606f\u76f8\u95dc\uff0c\u90f5\u4ef6\u8996\u89ba\u8a2d\u8a08\u5f88\u5927\u7a0b\u5ea6\u4e0a\u6c7a\u5b9a\u6536\u4ef6\u4eba\u958b\u555f\u90f5\u4ef6\u5f8c\uff0c\u76f4\u63a5\u522a\u9664\u9084\u662f\u7559\u4e0b\u7e7c\u7e8c\u95b1\u8b80\uff0c\u597d\u7684\u8a2d\u8a08\u80fd\u62c9\u52d5\u6536\u4ef6\u4eba\u524d\u5f80\u7db2\u7ad9\u9801\u4e00\u63a2\u7a76\u7adf\u7684\u60f3\u6cd5\uff0c\u540c\u6642\u4ee3\u8868\u8ffd\u8e2a\u5ba2\u6236\u7684\u8f49\u5316\u6548\u679c\uff0c\u5e0c\u671b\u9019\u7bc7\u90f5\u4ef6\u884c\u92b7\u8996\u89ba\u8a2d\u8a08\u53ef\u4ee5\u5354\u52a9\u589e\u52a0\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\u6a5f\u7387\uff0c\u65e9\u65e5\u5b8c\u6210\u8f49\u5316\u76ee\u6a19\uff01<\/p>\n<p><a href=\"https:\/\/ui.benchmarkemail.com\/tw\/register?p=906205&amp;utm_source=EDM&amp;utm_medium=referral&amp;utm_campaign=EDM202305_B\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34002 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-202305-\u514d\u8d39\u8bd5\u7528CTA.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-202305-\u514d\u8d39\u8bd5\u7528CTA.png 700w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-202305-\u514d\u8d39\u8bd5\u7528CTA-300x86.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/secure.livechatinc.com\/licence\/1067033\/open_chat.cgi?groups=8\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34003 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-202305-\u7ebf\u4e0a\u5ba2\u670dCTA.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-202305-\u7ebf\u4e0a\u5ba2\u670dCTA.png 700w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/TW-202305-\u7ebf\u4e0a\u5ba2\u670dCTA-300x86.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" 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Out\uff0c\u932f\u5931\u6050\u61fc\u75c7\uff09\u662f\u6307\u56e0\u70ba\u81ea\u5df1\u7684\u9078\u64c7\u4e0d\u7576\u800c\u932f\u5931\u4e86\u67d0\u4e9b\u4e8b\u60c5\u6216\u6a5f\u6703\u6642\uff0c\u6240\u5f15\u767c\u7684\u4e00\u7a2e\u6301\u7e8c\u7684\u7126\u616e\u60c5\u7dd2\u3002\u5728\u90f5\u4ef6\u8a2d\u8a08\u4e2d\u53ef\u4ee5\u71df\u9020\u4e00\u7a2e\u7dca\u8feb\u611f\uff0c\u63a8\u51fa\u9650\u6642\u512a\u60e0\u6d3b\u52d5\uff0c\u544a\u8a34\u6536\u4ef6\u4eba\u300c\u4e0d\u8981\u932f\u904e\u300d\uff0c\u642d\u914d\u9069\u5408\u7684 CTA \u7528\u8a9e\uff0c\u5982\u300c\u6d3b\u52d5\u540d\u984d\u6709\u9650\u300d\uff0c\u8db3\u4ee5\u5c07\u7dca\u5f35\u6c23\u6c1b\u63a8\u5411\u6975\u9ede\uff0c\u6536\u4ef6\u4eba\u8feb\u4e0d\u53ca\u5f85\u5730\u60f3\u8981\u6293\u4f4f\u6a5f\u6703\u9ede\u64ca\u3002\u5e38\u898b\u7684 FOMO 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