{"id":34691,"date":"2023-07-27T09:28:45","date_gmt":"2023-07-27T09:28:45","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=34691"},"modified":"2023-07-28T02:18:37","modified_gmt":"2023-07-28T02:18:37","slug":"google%e5%b0%8deat%e7%9a%84%e9%87%8d%e8%a6%96%ef%bc%9a%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98%e3%80%81%e6%ac%8a%e5%a8%81%e6%80%a7%e5%92%8c%e5%8f%af%e4%bf%a1%e5%ba%a6%e5%a6%82%e4%bd%95%e5%b9%ab%e6%82%a8","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/google%e5%b0%8deat%e7%9a%84%e9%87%8d%e8%a6%96%ef%bc%9a%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98%e3%80%81%e6%ac%8a%e5%a8%81%e6%80%a7%e5%92%8c%e5%8f%af%e4%bf%a1%e5%ba%a6%e5%a6%82%e4%bd%95%e5%b9%ab%e6%82%a8\/","title":{"rendered":"Google\u5c0dEAT\u7684\u91cd\u8996\uff1a\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u5982\u4f55\u5e6b\u60a8 \u6700\u4f73\u5316 \u5167\u5bb9"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u60a8\u60f3<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/increase-website-traffic\/\"><span style=\"font-weight: 400\">\u5438\u5f15\u66f4\u591a\u8a2a\u5ba2\u700f\u89bd\u7db2\u7ad9<\/span><\/a><span style=\"font-weight: 400\">\u6216\u63d0\u9ad8\u60a8\u5728 Google \u641c\u5c0b\u5f15\u64ce\u7684\u6392\u540d\uff0c\u537b\u4e0d\u77e5\u5f9e\u4f55\u8457\u624b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e00\u63d0\u5230\u641c\u5c0b\u5f15\u64ce<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6700\u4f73\u5316 (SEO)\uff0c\u7a76\u7adf\u61c9\u8a72\u8058\u8acb SEO \u9867\u554f\u6216\u662f\u81ea\u5df1\u8655\u7406\uff1f\u6700\u4f73\u5316\u904e\u7a0b\u6709\u53ef\u80fd\u8017\u6642\u8017\u529b\uff0c\u4e5f\u6709\u53ef\u80fd\u8f15\u8f15\u9b06\u9b06\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7576\u6d88\u8cbb\u8005\u4e0a\u7db2\u641c\u5c0b\u6642\uff0c<\/span><a href=\"https:\/\/greysmokemedia.com\/law-firm-seo-experts\/\"><span style=\"font-weight: 400\">SEO \u5c08\u5bb6<\/span><\/a><span style=\"font-weight: 400\">\u6216\u9867\u554f\u516c\u53f8\u78ba\u4fdd\u60a8\u7684\u7db2\u7ad9\u51fa\u73fe\u5728\u6d88\u8cbb\u8005\u7684\u9996\u6279\u641c\u5c0b\u7d50\u679c\u3002\u4f46\u662f\u5728\u60a8\u4ed8\u8cbb\u8acb\u6c42\u6539\u5584\u524d\uff0c\u60a8\u53ef\u4ee5\u5148\u5617\u8a66\u4e00\u4e9b DIY \u6280\u5de7\u4f86<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/what-is-technical-seo\/\"><span style=\"font-weight: 400\">\u63d0\u5347 SEO<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b\u662f\u5c0f\u4f01\u696d\u8058\u8acb SEO \u9867\u554f\u524d\u53ef\u4ee5\u81ea\u5df1\u52d5\u624b\u505a\u7684 16 \u500b SEO \u6280\u5de7\uff1a<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 1. \u5f9e\u4eba\u7269\u8a8c\u8457\u624b<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u8981\u5438\u5f15\u66f4\u591a\u8a2a\u5ba2\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\uff0c\u9996\u5148\u8981\u4e86\u89e3\u7406\u60f3\u9867\u5ba2\u7684\u6027\u683c\u4e26\u4e86\u89e3\u4ed6\u5011\u7684\u8cfc\u8cb7\u52d5\u6a5f\u3002\u539f\u56e0\u5728\u65bc\u7db2\u7ad9\u8aaa\u5230\u5e95\u662f\u70ba\u4eba\u985e\u800c\u8a2d\u7f6e\uff0c\u4e0d\u662f\u70ba\u4e86\u6a5f\u5668\u4eba\u3002\u56e0\u6b64\uff0c\u8acb\u6df1\u5165\u4e86\u89e3\u9867\u5ba2\u9762\u81e8\u7684\u6311\u6230\u3001\u4e86\u89e3\u4ed6\u5011\u7684\u8cfc\u8cb7\u52d5\u6a5f\uff0c\u4e26\u5efa\u7acb\u9867\u5ba2\u4eba\u7269\u8a8c\u3002\u9019\u5c07\u5e6b\u52a9\u60a8\u8abf\u6574 SEO \u548c\u7db2\u7ad9\u7b56\u7565\uff0c\u4ee5\u4fbf\u7406\u60f3\u9867\u5ba2\u5728\u7db2\u4e0a\u627e\u7684\u5230\u60a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8981\u5efa\u7acb\u4eba\u7269\u8a8c\uff0c\u8acb\u5148\u7814\u7a76\u60a8\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/tips-for-discovering-your-target-audience\/\"><span style=\"font-weight: 400\">\u76ee\u6a19\u53d7\u773e<\/span><\/a><span style=\"font-weight: 400\">\u3002\u76e1\u91cf\u641c\u96c6\u9867\u5ba2\u7684\u6578\u64da\uff0c\u4f8b\u5982\u5e74\u9f61\u3001\u6027\u5225\u3001\u6536\u5165\u6c34\u6e96\u548c\u8077\u696d\u884c\u696d\u3002\u6b64\u5916\uff0c\u8acb\u5c07\u9867\u5ba2\u7684\u4eba\u7269\u8a8c\u8207\u611b\u597d\u5217\u5165\u8003\u91cf\uff0c\u4ee5\u66f4\u6df1\u5165\u4e86\u89e3\u9867\u5ba2\u4ee5\u53ca\u9a45\u4f7f\u4ed6\u5011\u8cfc\u8cb7\u7684\u539f\u56e0\u3002\u6aa2\u8996\u5f15\u8d77\u9867\u5ba2\u5171\u9cf4\u7684\u5167\u5bb9\u5c6c\u65bc\u4ec0\u9ebc\u985e\u578b\uff0c\u751a\u81f3\u76f4\u63a5\u8207\u9867\u5ba2\u5c0d\u8ac7\uff0c\u8a62\u554f\u504f\u597d\u3001\u7591\u616e\u548c\u9700\u6c42\u3002\u641c\u96c6\u5b8c\u6240\u6709\u6578\u64da\u4e26\u52a0\u4ee5\u5206\u6790\uff0c\u4fbf\u53ef\u767c\u73fe\u9867\u5ba2\u884c\u70ba\u6a21\u5f0f\uff0c\u9019\u5c07\u5e6b\u52a9\u60a8\u5efa\u7acb\u7cbe\u6e96\u7684\u4eba\u7269\u8a8c\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 2. \u7814\u7a76\u95dc\u9375\u5b57<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u5728\u60a8\u653e\u4e0a\u4e00\u5806\u5167\u5bb9\u5230\u7db2\u7ad9\u524d\uff0c\u8acb\u5148\u898f\u5283\u95dc\u9375\u5b57\u7b56\u7565\u3002\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u5728\u5c0b\u627e\u7522\u54c1\u6216\u670d\u52d9\u6216\u662f\u5728 Google \u548c Bing \u7b49\u641c\u5c0b\u5f15\u64ce\u4e2d\u6703\u4f7f\u7528\u7684\u5b57\u8a5e\u6216\u77ed\u8a9e\uff0c\u5c31\u53eb\u505a\u95dc\u9375\u5b57\u3002Google \u4e4b\u985e\u7684\u641c\u5c0b\u5f15\u64ce\u5c07\u6700\u76f8\u95dc\u7684\u5167\u5bb9\u8207\u8a2a\u5ba2\u641c\u5c0b\u76f8\u4e92\u5339\u914d\uff0c\u4e26\u5f9e\u7db2\u7ad9\u3001\u90e8\u843d\u683c\u548c\u5716\u7247\u641c\u51fa\u6700\u7cbe\u6e96\u7684\u7d50\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8a31\u591a\u5de5\u5177\u8b93\u60a8\u6df1\u5165\u4e86\u89e3\u61c9\u8a72\u95dc\u6ce8\u54ea\u4e9b\u95dc\u9375\u5b57\uff0c\u4f8b\u5982 <\/span><a href=\"http:\/\/www.wordstream.com\/\"><span style=\"font-weight: 400\">Wordstream<\/span><\/a><a href=\"http:\/\/ubersuggest.org\/\"><span style=\"font-weight: 400\">\u3001Ubersuggest<\/span><\/a><span style=\"font-weight: 400\"> \u548c <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/google-keyword-planner\/\"><span style=\"font-weight: 400\">Google Keyword Planner<\/span><\/a><span style=\"font-weight: 400\">\u3002\u82e5\u60a8\u9700\u8981\u5e6b\u52a9\uff0c\u8acb\u8a73\u95b1\u520a\u767b\u5728 AudienceBloom \u7684<\/span><a href=\"http:\/\/www.audiencebloom.com\/2012\/08\/how-to-perform-keyword-research-with-google-adwords-keyword-tool\/\"><span style=\"font-weight: 400\">\u6587\u7ae0<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4f5c\u8005 Jason Demers \u70ba\u8b80\u8005\u9010\u6b65\u5206\u6790\u95dc\u9375\u5b57\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u81ea\u7136\u800c\u7136\u5728\u884c\u92b7\u5167\u5bb9\u4e2d\u4f7f\u7528\u95dc\u9375\u5b57\uff0c\u4f7f\u95dc\u9375\u5b57\u81ea\u7136\u878d\u5165\u5167\u5bb9\uff0c\u4e0d\u6703\u683c\u683c\u4e0d\u5165\u3002\u8aaa\u5230\u81ea\u7136\u904b\u7528\u95dc\u9375\u5b57\uff0c\u8acb\u8a18\u5f97\u5728\u884c\u92b7\u5167\u5bb9\u4e2d\u4f7f\u7528\u76f8\u95dc\u7684\u9577\u5c3e\u95dc\u9375\u5b57\u5438\u5f15\u66f4\u591a\u7279\u5b9a\u53d7\u773e\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 3. \u5728\u9577\u5c3e\u95dc\u9375\u5b57\u6316\u6398\u9ec3\u91d1<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u5c0d\u8a31\u591a\u884c\u696d\u4f86\u8aaa\uff0c\u5c0d\u6d41\u91cf\u6700\u5927\u7684\u95dc\u9375\u5b57\u9032\u884c\u6392\u540d\u975e\u5e38\u6709\u6548\u3002\u4e0d\u904e\uff0c\u5c0d\u90a3\u4e9b\u7af6\u722d\u6fc0\u70c8\u7684\u95dc\u9375\u5b57\u9032\u884c\u6392\u540d\u53ef\u80fd\u8017\u6642\u53c8\u71d2\u9322\u3002\u5207\u5fcc\u50c5\u95dc\u6ce8\u53d7\u6b61\u8fce\u7684\u95dc\u9375\u5b57\uff0c\u60a8\u53ef\u7a0d\u5fae\u82b1\u4e9b\u6642\u9593\u91dd\u5c0d\u9577\u5c3e\u95dc\u9375\u5b57\u5236\u5b9a\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9577\u5c3e\u95dc\u9375\u5b57\u662f\u8a2a\u5ba2\u5728\u5feb\u8981\u4e0b\u55ae\u8cfc\u8cb7\u6216\u627e\u5230\u6240\u9700\u5167\u5bb9\u6642\u6240\u4f7f\u7528\u7684\u8f03\u9577\u4e14\u66f4\u5177\u9ad4\u7684\u5b57\u8a5e\u3002\u9577\u5c3e\u95dc\u9375\u5b57\u5c0d\u65bc\u5b8c\u5584\u7684\u7db2\u8def\u6210\u9577\u7b56\u7565\u4f54\u6709\u8209\u8db3\u8f15\u91cd\u7684\u5730\u4f4d\u3002\u5be6\u969b\u4e0a\uff0c\u5b83\u5011\u4f54\u6240\u6709\u641c\u5c0b\u5f15\u64ce\u6d41\u91cf\u7684\u5927\u5b97\uff1a<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/xOWxZoiPKCQZzQsAK6EdQQlNeUI9sc7pnL6v23aOWG-_rPDBNxG0SrgQDwY6CMeHHjiTDPnsWD6W4xfU0R2rgC-9cd58vLCOIUmxoVL-2DqsTEjIaKAmFjSn8B80gwQFB8JeOHj4\" \/><\/p>\n<p><i><span style=\"font-weight: 400\">\u5716\u7247\u4f86\u6e90\uff1ahttp:\/\/www.ohow.co\/<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">\u56e0\u6b64\uff0c\u82e5\u60a8\u64c1\u6709\u4e00\u5bb6\u6703\u8a08\u8edf\u9ad4\u516c\u53f8\uff0c\u8207\u5176\u5617\u8a66\u7af6\u722d\u6fc0\u70c8\u7684\u95dc\u9375\u5b57\u9032\u884c\u6392\u540d\uff0c\u50cf\u662f\u9019\u500b\u5927\u7d04 5200 \u842c\u6b21\u641c\u5c0b\u91cf\u7684\u300c\u6703\u8a08\u8edf\u9ad4\u300d\u95dc\u9375\u5b57\uff0c\u540c\u6642\u53c8\u8981\u548c\u5168\u570b\u6027\u54c1\u724c\u722d\u596a\u540d\u6b21\uff0c\u4e0d\u5982\u5617\u8a66\u66f4\u7cbe\u6e96\u7684\u95dc\u9375\u5b57\uff0c\u4f8b\u5982\u300c\u623f\u5730\u7522\u7d93\u7d00\u4eba\u7684\u6703\u8a08\u8edf\u9ad4\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5f9e\u641c\u5c0b\u6578\u91cf\u8f03\u5c11\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/long-tail-keywords\/\"><span style=\"font-weight: 400\">\u9577\u5c3e\u95dc\u9375\u5b57<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u60a8\u53ef\u7372\u5f97\u66f4\u7cbe\u6e96\u7684\u6d41\u91cf\uff0c\u9032\u800c\u66f4\u63a5\u8fd1\u8cfc\u8cb7\u3002\u70ba\u9019\u4e9b\u95dc\u9375\u5b57\u5efa\u7acb\u5167\u5bb9\u9700\u8981\u4e00\u9ede\u6642\u9593\uff0c\u4f46\u4ee5\u9577\u5c3e\u95dc\u9375\u5b57\u5efa\u7acb\u5167\u5bb9\uff0c\u60a8\u53ef\u958b\u59cb\u7372\u5f97\u76f8\u95dc\u95dc\u9375\u5b57\u7684\u5438\u5f15\u529b\u4e26\u958b\u59cb\u5c0d\u5176\u4ed6\u641c\u5c0b\u9032\u884c\u6392\u540d\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 4. \u7814\u7a76\u7af6\u722d\u5c0d\u624b<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u4e00\u65e6\u64ec\u5b9a\u95dc\u9375\u5b57\u7b56\u7565\uff0c\u63a5\u4e0b\u4f86\u5c31\u662f\u78ba\u8a8d\u6bcf\u500b\u95dc\u9375\u5b57\u7684\u7af6\u722d\u5c0d\u624b\u4ee5\u53ca\u4ed6\u5011\u5728\u54ea\u4e9b\u65b9\u9762\u904b\u7528\u5f97\u7576\uff0c\u4ee5\u4fbf\u5728\u641c\u5c0b\u5f15\u64ce\u4e4b\u795e\u7684\u9752\u775e\u4e0b\u7372\u5f97\u6392\u540d\u3002 <\/span><a href=\"http:\/\/www.spyfu.com\/\"><span style=\"font-weight: 400\">SpyFu<\/span><\/a><span style=\"font-weight: 400\"> \u662f\u4e00\u7a2e\u7c21\u55ae\u4e14\u7d93\u6fdf\u6709\u6548\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u6e05\u695a\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u4ed8\u8cbb\u53ca\u81ea\u7136\u641c\u5c0b\u8a08\u756b\u3002\u8acb\u8a18\u4f4f\uff0c\u96d6\u7136\u7af6\u722d\u5c0d\u624b\u7684\u8a0a\u606f\u53ef\u4ee5\u5e6b\u52a9\u5851\u9020\u60a8\u7684 SEO \u8a08\u756b\uff0c\u4f46\u5207\u5fcc\u5b8c\u5168\u4f9d\u8cf4\u7af6\u722d\u5c0d\u624b\u3002\u7562\u7adf\uff0c\u6700\u597d\u7684\u7db2\u7ad9\u8f49\u5316\u7387\u4f86\u81ea\u90a3\u4e9b\u6700\u7b26\u5408\u7406\u60f3\u9867\u5ba2\u689d\u4ef6\u7684\u8a2a\u5ba2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5206\u6790\u7af6\u722d\u5c0d\u624b\u7684\u53cd\u5411\u9023\u7d50\uff0c\u770b\u770b\u54ea\u4e9b\u9023\u7d50\u6b63\u5728\u63a8\u52d5\u4ed6\u5011\u7684\u6392\u540d\u3002\u5217\u51fa\u9019\u4e9b\u7db2\u57df\u4e26\u8a18\u4e0b\u6709\u7121\u91cd\u8907\u51fa\u73fe\u7684\u6a21\u5f0f\uff0c\u8b93\u60a8\u6df1\u5165\u4e86\u89e3\u4ed6\u5011\u5982\u4f55\u5efa\u7acb\u9023\u7d50\uff0c\u4ee5\u53ca\u4e86\u89e3\u60a8\u81ea\u8eab\u61c9\u8a72\u5c07<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-ethical-ways-to-get-more-backlinks\/\"><span style=\"font-weight: 400\">\u9023\u7d50\u5b9a\u4f4d<\/span><\/a><span style=\"font-weight: 400\">\u5b9a\u5728\u4f55\u8655\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8ffd\u8e64\u60a8\u7684\u7af6\u722d\u5c0d\u624b\u7684\u54ea\u4e9b\u5167\u5bb9\u8868\u73fe\u826f\u597d\uff0c\u4e26\u5c07\u5176\u5167\u5bb9\u7576\u4f5c\u5efa\u7acb\u60a8\u7684\u5167\u5bb9\u7684\u57fa\u6e96\u3002\u6b64\u5916\uff0c\u8acb\u6ce8\u610f\u7af6\u722d\u5c0d\u624b\u7684\u793e\u7fa4\u5a92\u9ad4\u7684\u6307\u6a19\uff0c\u4ee5\u4e86\u89e3\u5728\u6bcf\u500b\u5e73\u53f0\u4e0a\u4ec0\u9ebc\u6700\u6709\u6548\u3002 \u82e5\u60a8\u80fd\u627e\u51fa\u54ea\u4e9b\u7db2\u7ad9\u9023\u7d50\u5230\u60a8\u7af6\u722d\u5c0d\u624b\u7684\u5167\u5bb9\uff0c\u60a8\u4e5f\u6709\u6a5f\u6703\u8d0f\u5f97\u9019\u4e9b\u9023\u7d50\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 5. \u6301\u7e8c\u64b0\u5beb\u90e8\u843d\u683c<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u7db2\u7ad9\u5167\u5bb9\u4e0d\u6703\u6bcf\u5929\u8b8a\u5316\uff0c\u4f46\u662f Google \u4e00\u76f4\u5728\u5c0b\u627e\u65b0\u7684\u5167\u5bb9\uff0c\u56e0\u6b64\u64b0\u5beb\u90e8\u843d\u683c\u66f4\u65b0\u6700\u65b0\u5167\u5bb9\uff0c\u53ef\u70ba\u641c\u5c0b\u5f15\u64ce\u63d0\u4f9b\u7d22\u5f15\u3002\u8acb\u8a18\u4f4f\uff0c\u5728\u60a8\u64b0\u5beb\u90e8\u843d\u683c\u6642\uff0c\u8a18\u5f97\u70ba\u60a8\u7684\u7406\u60f3\u9867\u5ba2\u548c\u4ed6\u5011\u6bcf\u5929\u9762\u81e8\u7684\u6311\u6230\u64b0\u5beb\u5167\u5bb9\u3002\u4e0d\u8981\u53ea\u7528\u95dc\u9375\u5b57\u52a0\u5165\u60a8\u7684\u90e8\u843d\u5ba2\u6587\u7ae0\u3002 \u60a8\u6700\u7d42\u5728\u5617\u8a66\u8207\u4eba\u5efa\u7acb\u806f\u7e6b\uff0c\u800c\u4e0d\u662f\u8207\u641c\u5c0b\u5f15\u64ce\u6a5f\u5668\u4eba\u5efa\u7acb\u806f\u7e6b\u3002\u4e0d\u8981\u5806\u780c\u95dc\u9375\u5b57\uff0c\u8acb\u70ba\u60a8\u7684\u8cbc\u6587\u9078\u64c7\u4e00\u500b\u4e3b\u8981\u95dc\u9375\u5b57\uff0c\u4e26\u7d50\u5408 <\/span><a href=\"https:\/\/www.google.com\/trends\/\"><span style=\"font-weight: 400\">Google \u8da8\u52e2<\/span><\/a><span style=\"font-weight: 400\">\u7684\u7814\u7a76\uff0c\u8b93\u60a8\u7684\u5167\u5bb9\u76e1\u53ef\u80fd\u88ab\u767c\u73fe\u3002\u78ba\u4fdd\u95dc\u9375\u5b57\u51fa\u73fe\u5728\u6a19\u984c\u3001\u6b63\u6587\u3001\u7db2\u5740(URL)\u548c<\/span><a href=\"https:\/\/yoast.com\/meta-descriptions\/\"><span style=\"font-weight: 400\">\u63cf\u8ff0\u6a19\u7c64<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4ee5\u4fbf\u5c0d\u60a8\u7684\u8cbc\u6587\u9032\u884c\u6700\u4f73\u6700\u4f73\u5316\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u53e6\u4e00\u500b\u90e8\u843d\u683c\u6280\u5de7\u5247\u662f\u5728\u60a8\u7684\u7b56\u7565\u4e2d\u9080\u8acb\u5ba2\u5ea7\u90e8\u843d\u5ba2\u3002\u8acb\u627e\u51fa\u9818\u57df\u4e2d\u64b0\u5beb\u512a\u8cea\u5167\u5bb9\u7684\u7db2\u7d05\u548c\u610f\u898b\u9818\u8896\uff0c\u4e26\u8207\u4ed6\u5011\u5408\u4f5c\uff0c\u5efa\u7acb\u53cd\u5411\u9023\u7d50\uff0c\u9023\u56de\u60a8\u7684\u7db2\u7ad9\u3002\u9019\u662f\u63d0\u9ad8\u7db2\u8def\u6d41\u91cf\u3001\u4f54\u6bd4\u548c\u54c1\u724c\u8cc7\u7522\u7684\u597d\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6700\u5f8c\uff0c\u8acb\u5229\u7528 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u8b93\u60a8\u7684\u8a02\u95b1\u7528\u6236\u548c\u7c89\u7d72\u99ac\u4e0a\u77e5\u9053\u60a8\u6240\u767c\u5e03\u7684\u5167\u5bb9\u3002\u78ba\u4fdd\u60a8\u7684\u5ba2\u7fa4\u8f15\u9b06\u700f\u89bd\u548c\u53c3\u8207\u5167\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6301\u7e8c\u5c08\u6ce8\u7d93\u71df\u90e8\u843d\u683c\u4e26\u5229\u7528\u793e\u7fa4\u5a92\u9ad4\u3001\u96fb\u5b50\u90f5\u4ef6\u548c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/mastering-your-influencer-marketing\/\"><span style=\"font-weight: 400\">\u7db2\u7d05\u5408\u4f5c\u95dc\u4fc2<\/span><\/a><span style=\"font-weight: 400\">\u7b49\u6578\u4f4d\u7ba1\u9053\uff0c\u60a8\u5c07\u6709\u6a5f\u6703\u70ba\u6f5b\u5728\u9867\u5ba2\u5efa\u7acb\u65b0\u5167\u5bb9\u4e26<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/increase-website-traffic\/\"><span style=\"font-weight: 400\">\u70ba\u7db2\u7ad9\u5e36\u4f86\u6d41\u91cf<\/span><\/a><span style=\"font-weight: 400\">\u3002 \u9019\u4e5f\u5c07\u5e6b\u52a9\u60a8\u627e\u5c0b\u5fe0\u5be6\u9867\u5ba2\uff0c\u4ed6\u5011\u91cd\u8996\u60a8\u7684\u512a\u8cea\u5167\u5bb9\uff0c\u6703\u5c0b\u627e\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u4f5c\u70ba\u6eff\u8db3\u9700\u6c42\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 6. \u522a\u9664\u91cd\u8907\u5167\u5bb9<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u8907\u88fd\u5167\u5bb9\u6700\u5bb9\u6613\u88ab\u964d\u4f4e\u6392\u540d\u4e26\u53d7\u5230\u641c\u5c0b\u5f15\u64ce\u61f2\u7f70\u3002\u7576 Google \u5728\u591a\u500b\u7db2\u9801\u641c\u5c0b\u5230\u76f8\u540c\u5167\u5bb9\u6642\uff0c\u5b83\u53ea\u6703\u986f\u793a\u4e00\u500b\u7db2\u9801\u4e26\u5c07\u5176\u4ed6\u91cd\u8907\u5167\u5bb9\u7684\u7db2\u9801\u6392\u9664\u5728\u641c\u5c0b\u6392\u540d\u4e4b\u5916\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7576\u8a2a\u5ba2\u4f7f\u7528\u95dc\u9375\u5b57\u641c\u5c0b\u6642\uff0cGoogle \u548c\u641c\u5c0b\u5f15\u64ce\u5c07\u539f\u5275\/\u76f8\u95dc\u5167\u5bb9\u641c\u51fa\u6392\u65bc\u9996\u4f4d\uff0c\u4e26\u6392\u9664\u91cd\u8907\u5167\u5bb9\u548c\u4e0d\u5177\u50f9\u503c\u7684\u7db2\u9801\u3002\u56e0\u6b64\uff0c\u82e5\u60a8\u60f3\u5f9e\u53e6\u4e00\u500b\u7db2\u7ad9\u589e\u52a0\u5167\u5bb9\uff0c\u6700\u7c21\u55ae\u7684\u505a\u6cd5\u5c31\u662f\u7522\u751f\u4e00\u500b\u9023\u7d50\u4e26\u5f15\u7528\u539f\u59cb\u4f86\u6e90\uff0c\u6216\u8005\u5c07\u4efb\u4f55\u91cd\u8907\u7684\u7db2\u9801<\/span><span style=\"font-weight: 400\">\u4f7f\u7528 <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/duplicate-content\"><span style=\"font-weight: 400\">301 \u8f49\u5740<\/span><\/a><span style=\"font-weight: 400\">\u9023\u7d50\u5230\u539f\u59cb\u7db2\u9801\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u78ba\u4fdd\u60a8\u70ba\u7db2\u7ad9\u5efa\u7acb\u7368\u4e00\u7121\u4e8c\u4e14\u6700\u65b0\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-ultimate-guide-for-content-creation\/\"><span style=\"font-weight: 400\">\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u641c\u5c0b\u5f15\u64ce\u5373\u53ef\u8fa8\u8b58\u51fa\u5b83\u7684\u50f9\u503c\uff0c\u4e26\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801 (SERP) \u6392\u540d\u66f4\u9ad8\u3002\u8acb\u52ff\u5728\u60a8\u7684\u7db2\u7ad9\u88e1\u7684\u591a\u500b\u7db2\u9801\u4f7f\u7528\u76f8\u4f3c\u6a19\u984c\u548c\u63cf\u8ff0\u6a19\u7c64\uff0c\u56e0\u70ba\u9019\u4e5f\u53ef\u80fd\u88ab\u8996\u70ba\u91cd\u8907\u5167\u5bb9\u3002\u8acb\u7559\u610f\u4e0d\u540c\u5927\u5c0f\u5beb\u5b57\u6bcd\u548c\u6700\u5f8c\u659c\u69d3\u7684\u76f8\u540c\u7db2\u5740\uff0c\u56e0\u70ba\u641c\u5c0b\u5f15\u64ce\u5c07\u5b83\u5011\u8996\u70ba\u4e0d\u540c\u7db2\u9801\u3002\u5b9a\u671f\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\uff0c\u78ba\u4fdd\u6240\u6709\u5167\u5bb9\u5c0d\u60a8\u7684\u53d7\u773e\u90fd\u662f\u7368\u7279\u3001\u6709\u50f9\u503c\u7684\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 7. \u767c\u5e03\u548c\u5206\u4eab<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u7576\u60a8\u7684\u5167\u5bb9\u904b\u4f5c\u6b63\u5e38\u6642\uff0c\u8acb\u5c0b\u627e\u5404\u7a2e\u7ba1\u9053\u767c\u5e03\u767d\u76ae\u66f8\u3001\u64cd\u4f5c\u6307\u5357\u3001\u90e8\u843d\u5ba2\u6587\u7ae0\u548c\u8cc7\u6e90\u3002\u5167\u5bb9\u767c\u5e03\u5e73\u53f0 <\/span><a href=\"http:\/\/www.outbrain.com\/\"><span style=\"font-weight: 400\">Outbrain<\/span><\/a><span style=\"font-weight: 400\"> \u63d0\u4f9b\u4ee5\u4e0b\u5e7e\u7a2e\u65b9\u5f0f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>\u7372\u5f97\u5167\u5bb9\u767c\u9001\uff1a<\/strong>\u9019\u662f\u7b2c\u4e09\u65b9\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u3001\u5ba2\u5ea7\u8cbc\u6587\u3001\u5a92\u9ad4\u5831\u5c0e\u6216\u7522\u54c1\u8a55\u8ad6\u5171\u4eab\u6216\u767c\u5e03\u60a8\u7684\u5167\u5bb9\u3002\u9019\u7a2e\u65b9\u5f0f\u53ef\u4ee5\u5e6b\u52a9\u60a8\u6db5\u84cb\u5ee3\u6cdb\u7684\u53d7\u773e\u4e26\u5efa\u7acb\u4fe1\u8b7d\u3002\u5b9a\u671f\u6aa2\u8996\u7dda\u4e0a\u5c0d\u8a71\u975e\u5e38\u91cd\u8981\uff0c\u53ef\u4e86\u89e3\u662f\u5426\u6709\u5c0d\u8a71\u63d0\u53ca\u60a8\u7684\u54c1\u724c\u3001\u7522\u54c1\u6216\u670d\u52d9\u3002\u6b64\u5916\uff0c\u8acb\u7559\u610f\u60a8\u662f\u5426\u6709\u6a5f\u6703\u5728\u51fa\u7248\u54c1\u767c\u5e03\u5167\u5bb9\u6216\u7372\u5f97\u7279\u5225\u5831\u5c0e\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>\u81ea\u6709\u5167\u5bb9\u767c\u5e03\uff1a<\/strong>\u5305\u62ec\u5c07\u5167\u5bb9\u767c\u5e03\u5230\u60a8\u7684\u7db2\u8def\uff0c\u4f8b\u5982\u90e8\u843d\u683c\u3001\u96fb\u5b50\u5831\u6216\u793e\u7fa4\u5a92\u9ad4\u3002\u9019\u662f\u63a5\u89f8\u53d7\u773e\u6700\u91cd\u8981\u7684\u65b9\u5f0f\u4e4b\u4e00\u3002\u8acb\u8a2d\u5b9a\u4e00\u500b\u5408\u9069\u7684\u7de8\u8f2f\u65e5\u66c6\uff0c\u5229\u7528\u81ea\u52d5\u5316\u5de5\u5177\u7c21\u5316\u4f60\u6240\u6709\u7db2\u8def\u7ba1\u9053\u7684\u5167\u5bb9\u767c\u5e03\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>\u4ed8\u8cbb\u5167\u5bb9\u767c\u5e03\uff1a<\/strong>\u9867\u540d\u601d\u7fa9\uff0c\u9019\u662f\u4ed8\u8cbb\u7ba1\u9053\uff0c\u4f7f\u7528<a href=\"http:\/\/www.outbrain.com\/blog\/2015\/05\/12-pay-per-click-professionals-crushing-the-ppc-game.html\">\u9ede\u64ca\u4ed8\u8cbb<\/a>\u7684\u5ee3\u544a\u6a21\u5f0f\u3002\u4ed8\u8cbb\u5167\u5bb9\u767c\u5e03\u6709\u52a9\u65bc\u5c07\u5167\u5bb9\u5feb\u901f\u5448\u73fe\u5728\u5408\u9069\u7684\u53d7\u773e\u9762\u524d\u3002\u60a8\u53ef\u5229\u7528 Google Ads\u3001Facebook Ads \u548c Outbrain \u7b49\u5e73\u53f0\u6709\u6548\u63a8\u5ee3\u5167\u5bb9\u3002\u8acb\u5b9a\u671f\u6aa2\u8996\u60a8\u7684\u96fb\u5b50\u5831\u4e26\u8996\u9700\u8981\u8abf\u6574\uff0c\u6e2c\u8a66\u4e0d\u540c\u7b56\u7565\u53ef\u5e6b\u52a9\u5f9e\u60a8\u7684\u5167\u5bb9\u9810\u7b97\u4e2d\u7372\u5f97\u6700\u5927\u50f9\u503c\u3002<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 8. \u4f7f\u7528\u5167\u90e8\u9023\u7d50<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u96a8\u8457\u7576\u4eca\u5c0d\u884c\u92b7\u5167\u5bb9\u7684\u9ad8\u5ea6\u95dc\u6ce8\uff0c\u5167\u90e8\u9023\u7d50\u662f\u63d0\u5347 SEO 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400\">\u662f\u63d0\u9ad8\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u7684\u597d\u65b9\u6cd5\u3002\u540c\u6a23\uff0c\u5167\u90e8\u9023\u7d50\u5c07\u60a8\u7684\u7db2\u7ad9\u7684\u4e00\u500b\u7db2\u9801\u9023\u7d50\u5230\u7ad9\u5167\u53e6\u4e00\u500b\u7db2\u9801\uff0c\u4e26\u4e14\u5e6b\u52a9\u60a8\u5411 Google \u986f\u793a\u54ea\u4e9b\u7db2\u9801\u975e\u5e38\u91cd\u8981\uff0c\u61c9\u8a72\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u6392\u540d\u66f4\u9ad8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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\u7684\u57fa\u790e\uff0c\u4e5f\u662f\u63d0\u9ad8\u6392\u540d\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u53cd\u5411\u9023\u7d50\u7684\u76ee\u6a19\u662f\u5f9e\u5177\u6709\u53ef\u9760\u7db2\u57df\u7684\u7db2\u7ad9\u3001\u76ee\u9304\u548c\u8ad6\u58c7\u7372\u53d6\u5916\u90e8\u9023\u7d50\uff0c\u4e26\u5c07\u5b83\u5011\u9023\u56de\u60a8\u7684\u7db2\u7ad9\u3002 \u4f8b\u5982\uff0c\u82e5\u60a8\u7684\u516c\u53f8\u5728<\/span><a href=\"http:\/\/www.huffingtonpost.com\/larry-alton\/the-ultimate-tech-cred-co_b_8830986.html\"><span style=\"font-weight: 400\">\u300a\u54c8\u82ac\u767b\u90f5\u5831\u300b<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">\u88ab\u63d0\u53ca\uff0c\u7531\u65bc\u5b83\u7684\u7db2\u9801\u6392\u540d\u9ad8\u65bc\u60a8\u7684\u7db2\u7ad9\uff0c\u9019\u5c07\u63d0\u9ad8\u60a8\u7684\u7db2\u7ad9\u6392\u540d\uff0c Google \u548c\u5176\u4ed6\u641c\u5c0b\u5f15\u64ce\u5c07\u900f\u904e\u6392\u540d\u4e0a\u5347\u4f86\u734e\u52f5\u60a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7576\u60a8\u9023\u7d50\u81f3\u5176\u4ed6\u7db2\u7ad9\u6642\uff0c\u8acb\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u9019\u4e9b\u5167\u5bb9\u5c07\u88ab\u5206\u4eab\u4e26\u9023\u56de\u60a8\u7684\u7db2\u7ad9\u3002\u60a8\u9084\u53ef\u4ee5\u4f7f\u7528<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-become-a-guest-contributor\/\"><span style=\"font-weight: 400\">\u5ba2\u5ea7\u90e8\u843d\u5ba2<\/span><\/a><span style=\"font-weight: 400\">\u3001\u793e\u7fa4\u5a92\u9ad4\u548c\u8ad6\u58c7\u767c\u6587\u7372\u5f97\u53cd\u5411\u9023\u7d50\uff0c\u8acb\u5148\u6aa2\u67e5\u5167\u5bb9\u662f\u5426\u76f8\u95dc\u4e14\u7dad\u6301\u54c1\u8cea\uff0c\u70ba\u8a2a\u5ba2\u63d0\u4f9b\u50f9\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u9084\u53ef\u4ee5\u5728\u53cd\u5411\u9023\u7d50\u4e2d\u4f7f\u7528\u9328\u9ede\u6587\u5b57\uff0c\u5c07\u8a2a\u5ba2\u5f9e\u60a8\u7684\u7db2\u9801\u5f15\u5c0e\u81f3\u53e6\u4e00\u500b\u7db2\u9801\u3002\u9019\u5c07\u5e6b\u52a9\u8a2a\u5ba2\u66f4\u8f15\u9b06\u5730\u700f\u89bd\u4e26\u589e\u52a0\u4ed6\u5011\u5728\u7db2\u9801\u7684\u505c\u7559\u6642\u9593\uff0c\u6709\u5229 SEO \u6392\u540d\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 10. \u4f7f\u7528 SEO \u53cb\u5584\u7db2\u5740<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u82e5\u60a8\u60f3\u5728 SERP 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src=\"https:\/\/lh4.googleusercontent.com\/0uEOkO-_hsCuMelltIDBwT7tB8xjQmswi7H9BzLT3ty2DMhDjs-UiacpfEew6nNBkXzcN-aWRnyssB-SwRghTEPWQbPXbtIruQeD3YmuprmvzIUF6ERWfTC74MQIg-URLE4HZXAR\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u6ce8\u610f\uff0cNordstrom \u4f4d\u5c45\u6392\u540d\u9996\u4f4d\uff0c\u5176\u7db2\u5740\u547d\u540d\u70ba\uff1a<\/span><a href=\"http:\/\/shop.nordstrom.com\/c\/men-socks\/red\"><span style=\"font-weight: 400\">http:\/\/shop.nordstrom.com\/c\/men-socks\/red<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">\u53e6\u5916\uff0c\u9019\u662f Saks Fifth Avenue \u7684\u7db2\u5740\uff0c\u6392\u540d\u4f4d\u5c45\u641c\u5c0b\u7d50\u679c\u7b2c 10 \u9801\uff1a<\/span><a href=\"http:\/\/www.saksfifthavenue.com\/Men\/Apparel\/Underwear-and-Socks\/Socks\/shop\/_\/N-52k84v\/Ne-6lvnb5\"><span style=\"font-weight: 400\">http:\/\/www.saksfifthavenue.com\/Men\/Apparel\/Underwear-and-Socks\/Socks\/shop\/_\/N-52k84v\/Ne-6lvnb5<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">\u5f9e\u4ee5\u4e0a\u5169\u4f8b\u6211\u5011\u5f97\u77e5\uff1a\u9996\u5148\uff0cNordstrom \u5efa\u7acb\u7684\u6587\u5b57\u63cf\u8ff0\u548c\u7c21\u6f54\u7684\u7db2\u5740\u7d50\u69cb\u5e6b\u52a9\u5b83\u9818\u5148 Saks Fifth Avenue \u7684\u6392\u540d\u3002\u5176\u6b21\uff0c\u8eab\u70ba\u8a2a\u5ba2\uff0c\u7576\u6211\u9ede\u64ca\u95dc\u9375\u5b57\u300c\u7d05\u8272\u7537\u896a\u300d\u7684\u5169\u500b\u7db2\u9801\u6642\uff0cNordstrom \u7db2\u9801\u986f\u793a\u7d05\u896a\uff0c\u800c Saks Fifth Avenue \u7db2\u9801\u50c5\u986f\u793a\u7537\u896a\uff0c\u6c92\u6709\u7d05\u896a\u3002\u8acb\u8a18\u4f4f\uff0cGoogle \u8d8a\u8da8\u91cd\u8996\u95dc\u806f\u6027\u3002\u56e0\u6b64\uff0c\u5c07\u7db2\u5740\u548c\u5167\u5bb9\u76f8\u4e92\u5339\u914d\u65e2\u53ef\u6539\u5584\u60a8\u7684\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\uff0c\u4e5f\u53ef\u63d0\u9ad8\u8f49\u5316\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u984d\u5916\u5c0f\u6487\u6b65\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u76e1\u91cf\u7dad\u6301\u7db2\u5740\u7c21\u6f54\u6709\u529b\uff0c\u4ee5\u4fbf\u6253\u5b57\u641c\u5c0b\u548c\u95b1\u8b80\u3002\u6b64\u5916\uff0c\u8acb\u522a\u9664\u5197\u8d05\u5b57\u8a5e\uff0c\u4f8b\u5982\uff1aand\u3001the\u548c\u7b26\u865f @\u3002\u82e5\u60a8\u9700\u8981\u5728\u7db2\u5740\u5206\u9694\u5b57\u8a5e\uff0c\u8acb\u4f7f\u7528\u9023\u5b57\u865f\uff0c\u4e0d\u8981\u4f7f\u7528\u4e0b\u5e95\u7dda\uff0c\u56e0\u70ba Google \u4e0d\u6703\u5206\u8fa8\u4e0b\u5e95\u7dda\uff0c\u4e0d\u6703\u70ba\u60a8\u7684\u7db2\u9801\u7de8\u5236\u7d22\u5f15\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b\u662f MySiteAuditor \u7684 10 \u500b\u6709\u7528\u5c0f\u6487\u6b65\uff0c\u78ba\u4fdd\u60a8\u7684\u7db2\u5740\u7dad\u6301\u7c21\u6f54\u548c\u53cb\u5584\uff1a<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/efyU5c0cNMknNTaV6ELKLAeXytQ3WXmljtKPgNtEXwDRPSc0wYHV-n4fTG0S8GtD2rzO-iqnNDhuw_fGSn7rLYnr7mFkr5sCJ4RTeSpgAoWLO3I-BZAdfnF3n8EURtxMJQiVYupQ\" \/><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 11. \u6eff\u8db3\u5c0d\u901f\u5ea6\u7684\u9700\u6c42<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u4fe1\u4e0d\u4fe1\u7531\u4f60\uff0c\u60a8\u7684\u7db2\u7ad9\u548c\u7db2\u9801\u7684\u4e0b\u8f09\u901f\u5ea6\u5c0d\u65bc <\/span><a href=\"https:\/\/googlewebmastercentral.blogspot.com\/2010\/04\/using-site-speed-in-web-search-ranking.html\"><span style=\"font-weight: 400\">Google<\/span><\/a><span style=\"font-weight: 400\"> \u5982\u4f55\u5c0d\u60a8\u7684\u7db2\u7ad9\u9032\u884c SEO \u6392\u540d\u76f8\u7576\u91cd\u8981\u3002\u4e0b\u8f09\u901f\u5ea6\u4e0d\u50c5\u5f71\u97ff\u641c\u5c0b\u6392\u540d\uff0c\u9084\u6703\u5f71\u97ff\u8a2a\u5ba2\u5728\u8207\u60a8\u7684\u7db2\u7ad9\u4e92\u52d5\u6642\u7684\u9ad4\u9a57\u3002\u5728\u64c1\u6709\u773e\u591a\u9078\u9805\u7684\u7db2\u8def\u4e16\u754c\u88e1\uff0c\u8a2a\u5ba2\u4e0d\u6703\u505c\u7559\u7b49\u5f85\u4e0b\u8f09\u7db2\u9801\u3001\u5716\u7247\u548c\u5f71\u7247\u3002\u4e8b\u5be6\u4e0a\uff0c\u4e0b\u8f09\u6642\u9593\u8d8a\u4e45\u7684\u7db2\u9801\u8df3\u51fa\u7387\u8d8a\u9ad8\uff0c\u8f49\u5316\u7387\u8d8a\u4f4e\u3002<\/span><a href=\"https:\/\/moz.com\/learn\/seo\/page-speed\"><span style=\"font-weight: 400\">Moz<\/span><\/a><span style=\"font-weight: 400\"> \u9019\u7bc7\u6587\u7ae0\u53ef\u5e6b\u52a9\u60a8\u6700\u4f73\u5316\u7db2\u9801\u901f\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google \u6f14\u7b97\u6cd5\u8861\u91cf\u60a8\u7684\u7db2\u9801\u4e0b\u8f09\u901f\u5ea6\uff0c\u901f\u5ea6\u8d8a\u5feb\uff0c\u8a55\u5206\u8d8a\u9ad8\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4e0b\u8f09\u901f\u5ea6\u4e0d\u50c5\u50c5\u5f71\u97ff\u5f9e\u96fb\u8166\u641c\u5c0b\u7684\u6392\u540d\u7d50\u679c \u2014 \u91dd\u5c0d\u884c\u52d5\u88dd\u7f6e\u4e0b\u8f09\u901f\u5ea6\u6700\u4f73\u5316\u7684\u7db2\u7ad9\u4e5f\u6703\u7372\u5f97\u8f03\u9ad8\u7684\u641c\u5c0b\u6392\u540d\u3002\u6b64\u5916\uff0c\u82e5\u60a8\u60f3\u78ba\u4fdd\u60a8\u7684\u6240\u6709\u7db2\u9801\u90fd\u88ab\u5217\u5165\u7d22\u5f15\u4e26\u5305\u542b\u5728 Google \u641c\u5c0b\u4e2d\uff0c\u8acb\u78ba\u4fdd\u7db2\u9801\u4e0b\u8f09\u7684\u901f\u5ea6\u5920\u5feb\u3002\u5426\u5247\uff0cGoogle \u53ef\u80fd\u5b8c\u5168\u5ffd\u7565\u5b83\u5011\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u57fa\u65bc\u4e0a\u8ff0\u91cd\u8981\u56e0\u7d20\uff0c\u60a8\u53ef\u63a1\u53d6\u4ee5\u4e0b\u6b65\u9a5f\u6700\u4f73\u5316\u7db2\u7ad9\uff0c\u63d0\u9ad8\u4e0b\u8f09\u901f\u5ea6\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6e1b\u5c11\u8f49\u5740\u548c HTTP \u8acb\u6c42<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5408\u4f75 CSS \u548c JavaScrip \u6a94\u6848<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4f7f\u7528\u5167\u5bb9\u50b3\u905e\u7db2\u8def (CDN)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6700\u4f73\u5316\u5716\u7247\u548c\u5176\u4ed6\u5a92\u9ad4<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u6e1b\u5c11\u8f49\u5740\u8868\u793a\u767c\u9001\u5230\u670d\u52d9\u5668\u7684 HTTP \u8acb\u6c42\u8f03\u5c11\uff0c\u9032\u800c\u6e1b\u5c11\u5ef6\u9072\u4e26\u52a0\u5feb\u7db2\u9801\u901f\u5ea6\u3002\u7d50\u5408 CSS \u548cJavaScript \u6a94\u6848\u9084\u53ef\u6e1b\u5c11\u670d\u52d9\u5668\u8ca0\u8f09\u4f86\u7e2e\u77ed\u4e0b\u8f09\u6642\u9593\uff0c\u540c\u6642\u4f7f\u7528 CDN \u53ef\u5feb\u901f\u767c\u5e03\u5167\u5bb9\u3002\u6700\u4f73\u5316\u5716\u7247\u6216\u5c07\u5f71\u7247\/\u5927\u578b\u5ee3\u544a\u7b49\u975e\u5fc5\u8981\u5143\u7d20\u5ef6\u5f8c\u5230\u9996\u9801\u4e0b\u8f09\u4e4b\u5f8c\uff0c\u4ea6\u53ef\u6e1b\u5c11\u7db2\u9801\u4e0b\u8f09\u6642\u9593\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6240\u6709\u9019\u4e9b\u7b56\u7565\u90fd\u53ef\u4ee5\u660e\u986f\u63d0\u9ad8\u7db2\u7ad9\u7684\u4e0b\u8f09\u901f\u5ea6\uff0c\u540c\u6642\u63d0\u9ad8\u60a8\u5728\u96fb\u8166\u548c\u884c\u52d5\u88dd\u7f6e\u4e0a\u7684 SEO \u6392\u540d\u3002\u9664\u4e86\u63d0\u9ad8\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u4e4b\u5916\uff0c\u7db2\u7ad9\u4e0b\u8f09\u901f\u5ea6\u4e5f\u53ef\u5927\u5927\u6539\u5584\u8a2a\u5ba2\u9ad4\u9a57\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 12. \u884c\u52d5\u88dd\u7f6e\u6700\u4f73\u5316<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u8d8a\u4f86\u8d8a\u591a\u4eba\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u4e0a\u7db2\uff0c\u9019\u8868\u793a\u884c\u52d5\u88dd\u7f6e\u53ef\u80fd\u6210\u70ba\u7db2\u7ad9\u7684\u4e3b\u8981\u6d41\u91cf\u548c\u8f49\u5316\u4f86\u6e90\u3002\u5be6\u969b\u4e0a\uff0c<\/span><a href=\"http:\/\/www.forbes.com\/sites\/cherylsnappconner\/2013\/11\/12\/fifty-essential-mobile-marketing-facts\/#2715e4857a0b327103b7b7e5\"><span style=\"font-weight: 400\">\u7814\u7a76\u986f\u793a<\/span><\/a><span style=\"font-weight: 400\">\uff0c70% \u7684\u884c\u52d5\u88dd\u7f6e\u641c\u5c0b\u5728\u50c5\u50c5\u4e00\u5c0f\u6642\u6703\u4fc3\u6210\u7dda\u4e0a\u884c\u52d5\u3002\u6700\u8fd1 Google \u63a8\u51fa<\/span><a href=\"http:\/\/searchengineland.com\/library\/google\/google-mobile-friendly-update\"><span style=\"font-weight: 400\">\u884c\u52d5\u88dd\u7f6e\u53cb\u597d\u66f4\u65b0<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u76ee\u7684\u5728\u8b9a\u63da\u90a3\u4e9b\u5df2\u7d93\u505a\u4e86\u884c\u52d5\u88dd\u7f6e\u6700\u4f73\u5316\u7684\u7db2\u9801\u3002\u641c\u5c0b\u5f15\u64ce\u9f8d\u982d\u8ffd\u6c42\u641c\u5c0b\u7522\u54c1\u548c\u670d\u52d9\u6642\u70ba\u8a2a\u5ba2\u63d0\u4f9b\u6700\u4f73\u9ad4\u9a57\u3002\u82e5\u60a8\u60f3\u4e86\u89e3\u60a8\u7684\u7db2\u9801\u662f\u5426\u9069\u5408\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u7684\u8981\u6c42\uff0c\u60a8\u53ef\u4f7f\u7528 <\/span><a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\"><span style=\"font-weight: 400\">Google \u5de5\u5177<\/span><\/a><span style=\"font-weight: 400\">\u6aa2\u67e5\u60a8\u7684\u7db2\u5740\u662f\u5426\u5177\u5099\u9019\u6a23\u7684\u689d\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u70ba\u4e86\u9032\u4e00\u6b65\u6700\u4f73\u5316\u60a8\u7684\u7db2\u7ad9\u9069\u7528\u884c\u52d5\u88dd\u7f6e\uff0c\u60a8\u53ef\u4ee5\u78ba\u4fdd\u7db2\u9801\u7684\u6240\u6709\u5167\u5bb9\u90fd\u662f\u97ff\u61c9\u5f0f\u3002\u97ff\u61c9\u5f0f\u7db2\u9801\u8a2d\u8a08 (RWD) \u8868\u793a\u7db2\u9801\u5167\u5bb9\u6703\u4f9d\u64da\u6b63\u5728\u67e5\u770b\u7684\u88dd\u7f6e\u5927\u5c0f\u9032\u884c\u8abf\u6574\u3002\u82e5\u60a8\u7684\u7db2\u7ad9\u4e0b\u8f09\u901f\u5ea6\u5feb\uff0c\u5b83\u4e5f\u6703\u6709\u6240\u5e6b\u52a9\uff1b\u6b63\u5982\u6211\u5011\u4e4b\u524d\u6240\u8a0e\u8ad6\uff0c\u4e0b\u8f09\u7de9\u6162\u53ef\u80fd\u5c0e\u81f4\u8a2a\u5ba2\u653e\u68c4\u700f\u89bd\u60a8\u7684\u7db2\u9801\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6b64\u5916\uff0c\u8acb\u78ba\u4fdd\u6309\u9215\u548c\u9023\u7d50\u7684\u5927\u5c0f\u9069\u4e2d\uff0c\u6613\u65bc\u9ede\u64ca\u3002\u4e0d\u8981\u5fd8\u8a18\u589e\u52a0\u641c\u5c0b\u6b04\u4f4d\uff0c\u4ee5\u4fbf\u8a2a\u5ba2\u5feb\u901f\u8f15\u9b06\u627e\u5230\u4ed6\u5011\u60f3\u8981\u7684\u5167\u5bb9\u3002\u91dd\u5c0d\u884c\u52d5\u88dd\u7f6e\u9032\u884c\u6700\u4f73\u5316\u7684\u53e6\u4e00\u500b\u95dc\u9375\u56e0\u7d20\u662f\u78ba\u4fdd\u7db2\u7ad9\u4e0a\u7684\u6240\u6709\u5716\u7247\u90fd\u91dd\u5c0d\u884c\u52d5\u88dd\u7f6e\u9032\u884c\u6700\u4f73\u5316\u3002\u78ba\u4fdd\u5716\u7247\u5df2\u7d93\u58d3\u7e2e\u4e26\u4ee5\u6b63\u78ba\u5c3a\u5bf8\u986f\u793a\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u5716\u7247\u4e0b\u8f09\u7684\u6642\u9593\u5c31\u4e0d\u6703\u592a\u9577\uff0c\u4e5f\u4e0d\u6703\u904e\u5927\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 13. \u4f7f\u7528\u8457\u9678\u9801<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u8457\u9678\u9801\u662f\u7db2\u7ad9\u4e0a\u7684\u7368\u7acb\u7db2\u9801\uff0c\u8a2a\u5ba2\u5f9e\u641c\u5c0b\u5f15\u64ce\u3001\u9ede\u64ca\u4ed8\u8cbb\u5ee3\u544a (PPC)\u3001\u793e\u7fa4\u7db2\u7ad9\u548c EDM \u884c\u92b7\u7b49\u4f86\u6e90\u9032\u5165\u7db2\u9801\u3002\u9019\u662f\u4e00\u500b\u5f88\u597d\u7684\u5de5\u5177\uff0c\u53ef\u5c07\u91cd\u9ede\u6d41\u91cf\u5438\u5f15\u81f3\u60a8\u7684\u7db2\u7ad9\u4e26\u6700\u4f73\u5316\u8f49\u5316\u7387\u3002\u591a\u6578\u8457\u9678\u9801\u901a\u5e38\u4f7f\u7528\u8a02\u95b1\u8868\u683c\u4f86\u6355\u7372\u6f5b\u5728\u5ba2\u6236\u4e26\u7372\u5f97\u8f49\u5316\u7387\u3002\u5728 WordPress \u6216 <\/span><a href=\"https:\/\/instapage.com\/blog\/how-to-get-google-to-like-your-landing-pages\"><span style=\"font-weight: 400\">Instapage<\/span><\/a><span style=\"font-weight: 400\"> \u7b49\u8457\u9678\u9801\u5de5\u5177\u5efa\u7acb\u8457\u9678\u9801\u6642\uff0c\u8a18\u5f97\u4f7f\u7528\u95dc\u9375\u5b57\u6700\u4f73\u5316 SEO\uff0c\u4e26\u4f7f\u7528\u5177\u6709\u7279\u5b9a\u5167\u5bb9\u7684\u884c\u70ba\u53ec\u559a (CTA) \u6309\u9215\u3002\u4f7f\u7528\u5f15\u4eba\u6ce8\u76ee\u7684\u6a19\u984c\u3001\u8ff7\u4eba\u7684\u8996\u89ba\u6548\u679c\u548c\u8a98\u4eba\u7684 CTA \u6309\u9215\uff0c\u60a8\u7684\u8457\u9678\u9801\u61c9\u80fd\u7372\u5f97\u6210\u529f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u53e6\u5916\uff0c\u5728\u5efa\u7acb\u8457\u9678\u9801\u6642\u8981\u8003\u616e\u8a2a\u5ba2\u9ad4\u9a57\uff0c\u78ba\u4fdd\u8457\u9678\u9801\u4e0d\u6703\u592a\u9577\u6216\u592a\u8907\u96dc\u3002\u60a8\u53ef\u4f7f\u7528 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/a-b-testing\/\"><span style=\"font-weight: 400\">A\/B \u6e2c\u8a66<\/span><\/a><span style=\"font-weight: 400\">\u4f86\u8861\u91cf\u540c\u4e00\u7db2\u9801\u7684\u5169\u500b\u7248\u672c\uff0c\u4ee5\u78ba\u5b9a\u54ea\u500b\u7248\u672c\u7684\u8868\u73fe\u66f4\u597d\u3002 \u85c9\u7531 A\/B \u6e2c\u8a66\uff0c\u60a8\u53ef\u78ba\u5b9a\u6700\u9069\u5408\u60a8\u53d7\u773e\u7684\u5167\u5bb9\u4e26\u76f8\u61c9\u7684\u6700\u4f73\u5316\u8a2d\u5b9a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u9084\u53ef\u70ba\u6bcf\u500b\u6d3b\u52d5\u5efa\u7acb\u7279\u5b9a\u7684\u8457\u9678\u9801\uff0c\u4ee5\u4fbf\u7cbe\u6e96\u63a7\u5236\u54ea\u4e9b\u4eba\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\u4ee5\u53ca\u4ed6\u5011\u5982\u4f55\u8207\u60a8\u7684\u7db2\u7ad9\u4e92\u52d5\u3002\u9019\u5c07\u4f7f\u60a8\u6e96\u78ba\u8ffd\u8e64\u8f49\u5316\u7387\u4e26\u5206\u6790\u8a2a\u5ba2\u5728\u9019\u4e9b\u7db2\u9801\u4e0a\u7684\u884c\u70ba\u3002\u900f\u904e\u6f5b\u5728\u5ba2\u6236\u767b\u5165\u8868\u683c\u3001\u500b\u4eba\u5316\u512a\u60e0\u548c\u5f15\u4eba\u6ce8\u76ee\u7684\u6587\u672c\u7b49\u5143\u7d20\uff0c\u60a8\u53ef\u5efa\u7acb\u5f37\u5927\u7684\u8457\u9678\u9801\u4f86\u63a8\u52d5\u8f49\u5316\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6b63\u5982\u6211\u5011\u4e4b\u524d\u6240\u63d0\uff0c\u7db2\u9801\u8a2d\u8a08\u5f88\u91cd\u8981\uff0c\u8acb\u78ba\u4fdd\u7db2\u9801\u8a2d\u8a08\u73fe\u4ee3\u7c21\u7d04\u3001\u884c\u52d5\u88dd\u7f6e\u53cb\u597d\uff0c\u56e0\u70ba\u73fe\u5728\u8a31\u591a\u8a2a\u5ba2\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u700f\u89bd\u7db2\u7ad9\u3002\u53e6\u5916\uff0c\u8acb\u78ba\u4fdd\u6240\u6709\u8457\u9678\u9801\u90fd\u80fd\u5feb\u901f\u4e0b\u8f09\uff0c\u5feb\u901f\u7684\u4e0b\u8f09\u6642\u9593\u5c07\u6709\u52a9\u65bc\u8b93\u8a2a\u5ba2\u5728\u60a8\u7684\u7db2\u7ad9\u505c\u7559\u66f4\u4e45\uff0c\u9032\u800c\u63d0\u9ad8\u8f49\u5316\u7387\u3002\u6700\u5f8c\uff0c\u8acb\u8ffd\u8e64\u6bcf\u500b\u8457\u9678\u9801\u7684\u6548\u679c\uff0c\u78ba\u5b9a\u54ea\u4e9b\u9801\u9762\u7684\u6548\u679c\u826f\u597d\uff0c\u54ea\u4e9b\u9700\u8981\u6539\u5584\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 14. \u4e0d\u8981\u5fd8\u8a18\u8a2a\u5ba2<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u591a\u6578\u7db2\u7ad9\u4f9d\u7136\u6309\u7167 Google <\/span><b>\u904e\u53bb\u7684<\/b><span style=\"font-weight: 400\">\u6392\u540d\u65b9\u5f0f\u5efa\u7acb\u3002\u7db2\u7ad9\u6709\u904e\u591a\u7684\u95dc\u9375\u5b57\u884c\u8a71\uff0c\u800c\u4e14\u6c92\u6709\u6700\u4f73\u5316\u3002 \u4f46\u7576\u4eca\u7684\u641c\u5c0b\u5f15\u64ce\u5df2\u63a1\u7528\u6f14\u7b97\u6cd5\u8861\u91cf\u7db2\u7ad9\u7684<\/span><a href=\"http:\/\/seopressor.com\/blog\/user-experience-and-seo\/\"><span style=\"font-weight: 400\">\u8a2a\u5ba2\u9ad4\u9a57<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4e26\u734e\u52f5\u5c07 UX\uff08\u8a2a\u5ba2\u9ad4\u9a57\uff09\u4ed8\u8af8\u5be6\u8e10\u7684\u7db2\u7ad9\u3002\u7c21\u6f54\u7684\u7db2\u7ad9\u548c\u7db2\u7ad9\u5730\u5716\u7b49\u5143\u7d20\u53ef\u5e6b\u52a9\u8a2a\u5ba2\u66f4\u8f15\u9b06\u767c\u73fe\u5167\u5bb9\u4e26\u5e6b\u52a9\u60a8\u7684\u7db2\u7ad9\u6709\u6548\u5efa\u7acb\u7d22\u5f15\uff0c\u78ba\u4fdd\u641c\u5c0b\u5f15\u64ce\u8f15\u9b06\u6293\u53d6\u60a8\u7684\u7db2\u7ad9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9019\u662f\u63d0\u5347\u6d41\u91cf\u7684<\/span><b>\u8cea\u91cf<\/b><span style=\"font-weight: 400\">\uff0c\u800c\u4e0d\u5728\u885d\u9ad8\u6d41\u91cf\u7684<\/span><b>\u6578\u91cf<\/b><span style=\"font-weight: 400\">\uff0c\u6b64\u8209\u53ef\u589e\u52a0\u5ba2\u6236\u7fa4\u3002\u7576\u60a8\u91dd\u5c0d\u8a2a\u5ba2\u5efa\u7acb\u7db2\u7ad9\u4e26\u5c08\u6ce8\u70ba\u8a2a\u5ba2\u589e\u52a0\u50f9\u503c\u6642\uff0c\u8a2a\u5ba2\u5c07\u5728\u60a8\u7684\u7db2\u7ad9\u505c\u7559\u66f4\u4e45\uff0c\u6d88\u5316\u66f4\u591a\u5167\u5bb9\uff0c\u52a0\u5165\u60a8\u7684\u90f5\u4ef6\u540d\u55ae\uff0c\u4e26\u8207\u60a8\u806f\u7d61\u4ee5\u4e86\u89e3\u66f4\u591a\u8a0a\u606f\u3002\u8df3\u51fa\u7387\u6703\u4e0b\u964d\uff0c\u800c\u8f49\u5316\u7387\u5247\u6703\u6500\u5347\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u9075\u5faa\u4ee5\u4e0b\u57fa\u672c\u6280\u5de7\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4f7f\u7528\u6dfa\u986f\u6613\u61c2\u3001\u5c0d\u8a71\u6027\u7684\u8a9e\u8a00\uff0c\u4e26\u76f4\u63a5\u8207\u5ba2\u7fa4\u4ea4\u8ac7\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5716\u7247\u3001\u5f71\u7247\u3001\u5716\u8868\u548c\u8cc7\u8a0a\u5716\u8868\u7b49\u8996\u89ba\u6548\u679c\u53ef\u652f\u63f4\u60a8\u7684\u8a0a\u606f\u4e26\u8b93\u8a2a\u5ba2\u99d0\u8db3\u66f4\u4e45\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5229\u7528\u63cf\u8ff0\u6a19\u7c64\u3001\u6a19\u984c\u6a19\u7c64\u548c\u5716\u7247\u66ff\u4ee3\u6587\u672c\u7b49\u5be6\u8e10 SEO\uff0c\u4ee5\u4fbf\u641c\u5c0b\u5f15\u64ce\u6b63\u78ba\u7d22\u5f15\u60a8\u7684\u5167\u5bb9\uff0c\u63d0\u9ad8 SERP \u80fd\u898b\u5ea6\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4f7f\u7528\u6b63\u78ba\u683c\u5f0f\uff0c\u4f8b\u5982\u6a19\u984c\u548c\u689d\u5217\u8981\u9ede\u6709\u52a9\u65bc\u5c07\u8f03\u9577\u7684\u6587\u5b57\u5206\u89e3\u70ba\u6dfa\u986f\u6613\u61c2\u7684\u6bb5\u843d\u6587\u5b57\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u52a0\u5165 CTA \u6309\u9215\uff0c\u9080\u8acb\u8a2a\u5ba2\u63a1\u53d6\u9032\u4e00\u6b65\u884c\u52d5\uff0c\u7121\u8ad6\u662f\u8a02\u95b1\u96fb\u5b50\u5831\u6216\u662f\u95dc\u6ce8\u793e\u7fa4\u5a92\u9ad4\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u91dd\u5c0d\u53ef\u7528\u6027\u6700\u4f73\u5316\u53ef\u8b93\u6392\u540d\u5f80\u524d\u8e8d\u9032\uff0c\u56e0\u70ba\u5b83\u63d0\u4f9b\u66f4\u597d\u7684\u8a2a\u5ba2\u9ad4\u9a57\uff0c\u4f7f\u66f4\u591a\u4eba\u5f9e SERP \u9ede\u64ca\u7db2\u7ad9\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 15. \u8ddf\u4e0a\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\u8da8\u52e2<\/span><\/h2>\n<p><span style=\"font-weight: 400\">SEO \u4e0d\u65b7\u8b8a\u5316\uff0c\u60f3\u8981\u59cb\u7d42\u4fdd\u6301\u5728\u641c\u5c0b\u6392\u540d\u9996\u4f4d\u9700\u8981\u7dca\u8ddf\u6642\u52e2\u3001\u65b0\u805e\u548c\u65b0\u89c0\u5ff5\u3002\u8a02\u95b1 SEO \u96fb\u5b50\u5831\u3001\u67e5\u95b1 Moz\u3001<\/span><a href=\"http:\/\/searchenginewatch.com\/\"><span style=\"font-weight: 400\">Search Engine Watch<\/span><\/a><span style=\"font-weight: 400\">\u3001<\/span><a href=\"http:\/\/searchengineland.com\/\"><span style=\"font-weight: 400\">Search Engine Land<\/span><\/a><span style=\"font-weight: 400\"> \u548c\u696d\u754c\u9818\u5148\u7684 <\/span><a href=\"http:\/\/www.ebizmba.com\/articles\/seo-websites\"><span style=\"font-weight: 400\">SEO \u7db2\u7ad9\u7b49<\/span><\/a><span style=\"font-weight: 400\">\u3002\u5176\u4ed6\u5be6\u7528\u8cc7\u6e90\u5305\u542b Moz \u7684 <\/span><a href=\"http:\/\/moz.com\/blog\/category\/whiteboard-friday\"><span style=\"font-weight: 400\">Whiteboard Friday<\/span><\/a><span style=\"font-weight: 400\"> \u548c <\/span><a href=\"http:\/\/www.youtube.com\/user\/GoogleWebmasterHelp\"><span style=\"font-weight: 400\">Google Webmasters YouTube \u983b\u9053<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u67e5\u770b Twitter \u7684\u71b1\u9580\u8a71\u984c\u6a19\u7c64\uff0c\u4e86\u89e3 SEO \u5c08\u696d\u4eba\u58eb\u7684\u8a0e\u8ad6\u8a71\u984c\uff0c\u4e26\u8490\u96c6\u53ef\u4ee5\u89aa\u81ea\u6216\u7dda\u4e0a\u53c3\u52a0\u7684\u696d\u754c\u7279\u5b9a\u6d3b\u52d5\u3002\u95dc\u6ce8\u76f8\u95dc\u7684 SEO \u9818\u8896\uff0c\u4f8b\u5982\u4f01\u696d\u5bb6 Rand Fishkin \u548c SEO \u5c08\u5bb6 Aleyda Solis\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u6700\u65b0\u60f3\u6cd5\u548c\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e00\u65e6\u60a8\u78ba\u5b9a\u4e86\u4e00\u4e9b\u6709\u5229\u65bc SEO \u7b56\u7565\u7684\u8da8\u52e2\uff0c\u8acb\u52d9\u5fc5\u7559\u610f\u6b63\u5728\u958b\u767c\u7684\u65b0\u5de5\u5177\uff0c\u9019\u4e9b\u5de5\u5177\u53ef\u4ee5\u4f7f\u5be6\u65bd\u9019\u4e9b\u8da8\u52e2\u66f4\u5bb9\u6613\u3002Google\uff08\u4f8b\u5982 Panda \u548cPenguin\uff09\u4e5f\u9032\u884c\u91cd\u5927\u6f14\u7b97\u6cd5\u66f4\u65b0\uff0c\u9019\u5c0d\u7db2\u7ad9\u5728\u641c\u5c0b\u7d50\u679c\u7db2\u9801\u4e0a\u7684\u6392\u540d\u7522\u751f\u91cd\u5927\u5f71\u97ff\uff0c\u8acb\u52d9\u5fc5\u6ce8\u610f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8ddf\u4e0a SEO \u7684\u8173\u6b65\u9700\u8981\u5b9a\u671f\u6aa2\u8996\u7db2\u7ad9\u5728 Google Search Console \u548c\u5176\u4ed6\u5206\u6790\u5de5\u5177\u4e0a\u7684\u6d41\u91cf\u3001\u95dc\u9375\u5b57\u548c\u6392\u540d\uff0c\u4ee5\u4fbf\u60a8\u4f9d\u64da\u6578\u64da\u9032\u884c\u5fc5\u8981\u4fee\u6b63\u3002\u7d50\u5408\u81ea\u4e3b\u5b78\u7fd2\u3001\u904b\u7528\u5206\u6790\u6578\u64da\u4ee5\u53ca\u638c\u63e1 SEO \u65b0\u805e\u548c\u8da8\u52e2\u7684\u6700\u65b0\u8a0a\u606f\u4fbf\u53ef\u4f7f\u60a8\u7684\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u7dad\u6301\u7af6\u722d\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6700\u5f8c\uff0c\u8acb\u8a18\u5f97\u8ffd\u8e64\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff08\u4f8b\u5982\u81ea\u7136\u6d41\u91cf\u6210\u9577\u7387\u3001\u8f49\u5316\u7387\u3001\u8df3\u51fa\u7387\u3001\u7db2\u7ad9\u505c\u7559\u6642\u9593\u6307\u6a19\u3001\u95dc\u9375\u5b57\u6392\u540d\u6d41\u52d5\u6027\u7b49\uff09\u4f86\u8861\u91cf\u548c\u6aa2\u8996\u60a8\u7684\u7b56\u7565\u662f\u5426\u6210\u529f\u3002\u9019\u4f7f\u60a8\u4e86\u89e3\u8a2a\u5ba2\u4f86\u81ea\u4f55\u8655\u4ee5\u53ca\u4ed6\u5011\u5982\u4f55\u8207\u60a8\u7db2\u7ad9\u7684\u5167\u5bb9\u4e92\u52d5\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00a0 \u00a0 16. \u904b\u7528\u5206\u6790\u6578\u64da<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u7576\u60a8\u9032\u884c\u4fee\u6b63\u4ee5\u6539\u5584 SEO \u6642\uff0c\u60a8\u9700\u8981\u6df1\u5165\u4e86\u89e3\u54ea\u4e9b\u7b56\u7565\u594f\u6548\uff0c\u54ea\u4e9b\u7121\u6548\u3002Google Analytics \u662f\u4e00\u6b3e\u514d\u8cbb\u5de5\u5177\uff0c\u53ef\u5e6b\u52a9\u60a8\u6aa2\u8996\u6d41\u91cf\uff0c\u67e5\u770b\u5927\u90e8\u5206\u6d41\u91cf\u7684\u4f86\u6e90\uff0c\u4e86\u89e3\u54ea\u4e9b\u8457\u9678\u9801\u5c07\u6700\u591a\u6d41\u91cf\u8f49\u5316\u70ba\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u4e26\u8861\u91cf\u7db2\u7ad9\u7684\u6574\u9ad4\u8f49\u5316\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9664\u4e86\u7db2\u7ad9\u5206\u6790\u4e4b\u5916\uff0c\u60a8\u9084\u9700\u8981\u78ba\u4fdd\u6240\u5438\u5f15\u7684\u6d41\u91cf\u6700\u7d42\u8f49\u5316\u70ba\u65b0\u5ba2\u6236\u3002\u5728\u60a8\u7684\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM) \u8ffd\u8e64\u6bcf\u500b\u6f5b\u5728\u5ba2\u6236\u7684\u4e3b\u8981\u4f86\u6e90\uff0c\u4e26\u8861\u91cf\u6709\u591a\u5c11\u4eba\u5f9e\u7db2\u8def\u627e\u5230\u60a8\u7684\u7db2\u7ad9\u6210\u70ba\u6b63\u5f0f\u5ba2\u6236\u3002\u9019\u9805\u6578\u64da\u5e6b\u52a9\u60a8\u4e86\u89e3\u54ea\u4e9b SEO \u7b56\u7565\u594f\u6548\uff0c\u4ee5\u53ca\u7b56\u7565\u662f\u5426\u70ba\u60a8\u7684\u751f\u610f\u5e36\u4f86\u771f\u6b63\u7684\u50f9\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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\u6280\u5de7\u76ee\u7684\u5728\u70ba\u60a8\u63d0\u4f9b\u7a69\u5065\u7684\u57fa\u790e\uff0c\u5efa\u7acb\u6709\u6548\u7684 SEO \u7b56\u7565\u4e26\u5728\u7db2\u8def\u62d3\u5c55\u80fd\u898b\u5ea6\u3002\u4e0d\u904e\uff0c\u4f9d\u64da\u60a8\u6240\u8655\u884c\u696d\u7684\u7af6\u722d\u529b\u548c\u60a8\u7684\u751f\u610f\u8cc7\u6e90\uff0c\u60a8\u6216\u8a31\u5e0c\u671b\u5c0b\u6c42 SEO \u9867\u554f\u516c\u53f8\u7684\u5354\u52a9\u3002<\/span><a href=\"http:\/\/www.forbes.com\/sites\/joshsteimle\/2013\/09\/23\/4-tips-for-hiring-the-right-seo-firm\/#2715e4857a0b27d39a051444\"><span style=\"font-weight: 400\">\u5c0b\u627e\u5408\u9069\u7684 SEO \u9867\u554f\u516c\u53f8\u6642<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u60a8\u53ef\u8003\u616e\u5c0b\u627e <\/span><a href=\"https:\/\/linkbuilder.io\/\"><span style=\"font-weight: 400\">Linkbuilder.io<\/span><\/a><span style=\"font-weight: 400\"> 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