{"id":34764,"date":"2023-08-14T09:28:53","date_gmt":"2023-08-14T09:28:53","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=34764"},"modified":"2023-08-16T05:43:57","modified_gmt":"2023-08-16T05:43:57","slug":"%e5%9b%9b%e5%80%8b%e6%82%a8%e5%b8%b8%e7%8a%af%e7%9a%84%e9%83%b5%e4%bb%b6%e8%87%aa%e5%8b%95%e5%8c%96%e8%a1%8c%e9%8a%b7%e9%8c%af%e8%aa%a4","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%9b%9b%e5%80%8b%e6%82%a8%e5%b8%b8%e7%8a%af%e7%9a%84%e9%83%b5%e4%bb%b6%e8%87%aa%e5%8b%95%e5%8c%96%e8%a1%8c%e9%8a%b7%e9%8c%af%e8%aa%a4\/","title":{"rendered":"\u56db\u500b\u60a8\u5e38\u72af\u7684\u90f5\u4ef6\u81ea\u52d5\u5316\u884c\u92b7\u932f\u8aa4"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u884c\u92b7\u9867\u554f\u516c\u53f8 (Mastrat Digital) \u5275\u8fa6\u4eba Tabish Bhimani \u63d0\u5230\uff1a\u90f5\u4ef6\u81ea\u52d5\u5316\u884c\u92b7\u662f\u4e8b\u534a\u529f\u500d\u7684\u79d8\u8a23\u3002\u9019\u6bb5\u8a71\u89e3\u91cb\u70ba\u4ec0\u9ebc<\/span><a href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/pdf\/2021-state-of-email-report.pdf?utm_campaign=wc-2021-10-state_of_email-get_more_followup&amp;utm_source=email&amp;mkt_tok=ODY0LVZQWi0xMzEAAAGBQ9RwRYlcCCH88D2DlrXdN0sAXZiKhZY5daHqyQh4HEIhnoSgzwEaWgORFV5JDUPwd8RiPSFXaiCoc3u_sC9uJulr1cPzpqC_kM7z3aX9Jw\"><span style=\"font-weight: 400\">\u8d85\u904e 59% \u7684\u884c\u92b7\u4eba\u54e1\u64f4\u5927\u4f7f\u7528\u81ea\u52d5\u5316\u90f5\u4ef6\u8edf\u9ad4<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u70ba\u4ec0\u9ebc\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u6703\u8ddf\u4e0a\u9019\u80a1\u71b1\u6f6e\uff0c\u539f\u56e0\u5f88\u5bb9\u6613\u7406\u89e3\u3002\u90f5\u4ef6\u81ea\u52d5\u5316\u884c\u92b7\u7701\u6642\u53c8\u80fd\u5275\u9020\u8f49\u5316\u589e\u52a0\u7684\u6a5f\u6703\u3002\u4f46\u8981\u7372\u5f97\u9019\u9805\u597d\u8655\uff0c\u60a8\u4e00\u5b9a\u8981\u907f\u514d\u5e38\u898b\u7684\u81ea\u52d5\u5316\u90f5\u4ef6\u9677\u9631\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e0b\u5217\u662f\u4f7f\u7528\u81ea\u52d5\u5316 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/manage-email-campaigns\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u8981\u907f\u514d\u7684\u932f\u8aa4\uff1a<\/span><\/p>\n<h2><span style=\"font-weight: 400\">1. \u90f5\u4ef6\u884c\u92b7\u6c92\u6709\u4f7f\u7528\u300c\u81ea\u9858\u8a02\u95b1\u300d\u540d\u55ae<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u6211\u5011\u90fd\u6709\u9019\u6a23\u7684\u7d93\u9a57\uff1a\u6709\u4eba\u6572\u4e86\u9580\uff0c\u4f46\u6211\u5011\u6c92\u6709\u9810\u671f\u6703\u6709\u4eba\u4f86\u3002\u970e\u90a3\u9593\u6211\u5011\u6574\u500b\u5446\u4f4f\u751a\u81f3\u9a5a\u6050\uff0c\u4e0d\u78ba\u5b9a\u8a72\u600e\u9ebc\u8fa6\u3002\u61c9\u8a72\u61c9\u9580\u55ce\uff1f\u4e00\u60f3\u5230\u9019\u7a2e\u7a81\u5982\u5176\u4f86\u7684\u6572\u9580\u6703\u4f7f\u4eba\u5fc3\u7169\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u540c\u6a23\u7684\u60c5\u6cc1\u4e5f\u6703\u767c\u751f\u5728\u90f5\u4ef6\u884c\u92b7\u3002\u5982\u679c\u60a8\u8981\u4ed6\u4eba\u96fb\u5b50\u4fe1\u7bb1\uff0c\u5728\u6c92\u6709\u7d93\u904e\u5141\u8a31\u7684\u60c5\u6cc1\u4e0b\u5c31\u767b\u8a18\u5230\u60a8\u7684\u90f5\u4ef6\u884c\u92b7\u540d\u55ae\uff0c\u901a\u5e38\u6703\u5c0e\u81f4\u8ca0\u9762\u53cd\u61c9\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/double-opt-in-email-lists-creating-permission-based-lists\/\"><span style=\"font-weight: 400\">\u300c\u81ea\u9858\u8a02\u95b1\u300d\u7684\u90f5\u4ef6\u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u662f\u975e\u5e38\u91cd\u8981\u7684\u4f5c\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4eca\u65e5\u7684\u6d88\u8cbb\u8005\u5e0c\u671b\u80fd\u638c\u63e1\u63a7\u5236\u6b0a\uff0c\u8d8a\u591a\u8d8a\u597d\u3002\u5982\u679c\u4ed6\u5011\u60f3\u8981\u6536\u5230\u4fe1\u4ef6\uff0c\u6700\u597d\u662f\u4ed6\u5011\u9078\u64c7\u8a02\u95b1\u4e26\u8868\u793a\u9858\u610f\u63a5\u6536\u7684\u96fb\u5b50\u90f5\u4ef6\u3002\u6b64\u5916\uff0c\u704c\u8f38\u884c\u92b7\u4eba\u54e1\u63a1\u7528\u4e3b\u52d5\u8a02\u95b1\u662f\u4e00\u7a2e\u975e\u5e38\u597d\u7684\u884c\u92b7\u624b\u6cd5\u3002\u5b83\u7b26\u5408 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a8%ad%e8%a8%88%e7%ac%a6%e5%90%88-gdpr-%e7%9a%84%e8%a8%82%e9%96%b1%e8%a1%a8%e6%a0%bc\/\"><span style=\"font-weight: 400\">GDPR \u898f\u5b9a<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u53ef\u4ee5\u5e36\u4f86\u66f4\u9ad8\u7684\u4e92\u52d5\u7387\uff0c\u4e26\u4e14<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-deliverability-101\/\"><span style=\"font-weight: 400\">\u7dad\u6301\u90f5\u4ef6\u5230\u9054\u7387<\/span><\/a><span style=\"font-weight: 400\">\uff08\u56e0\u70ba\u60a8\u7684\u90f5\u4ef6\u6bd4\u8f03\u4e0d\u6703\u88ab\u6a19\u8a18\u5783\u573e\u90f5\u4ef6\uff09\u3002\u6240\u4ee5\uff0c\u5728\u65b0\u589e\u8a02\u95b1\u8868\u683c\u5230\u60a8\u7684\u7db2\u7ad9\u4e4b\u524d\uff08\u4e5f\u5c31\u662f\u8a2d\u5b9a\u90f5\u4ef6\u81ea\u52d5\u5316\u7684\u7b2c\u4e00\u6b65\uff09\uff0c\u78ba\u4fdd\u8868\u683c\u6709\u81ea\u9858\u8a02\u95b1\u7684\u6838\u53d6\u65b9\u5757 (checkbox)\uff0c\u6216\u81f3\u5c11\u8aaa\u660e\u901a\u904e\u586b\u5beb\u8868\u683c\uff0c\u4ee3\u8868\u500b\u4eba\u540c\u610f\u63a5\u6536\u4f86\u81ea\u60a8\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/cold-emails-vs-marketing-emails\/\"><span style=\"font-weight: 400\">\u884c\u92b7\u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\u3002\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">2. \u767c\u9001\u592a\u591a\u90f5\u4ef6\uff0c\u983b\u7387\u592a\u9ad8<\/span><\/h2>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/get-started-email-automation\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u81ea\u52d5\u5316<\/span><\/a><span style=\"font-weight: 400\">\u89e3\u6c7a\u60a8\u5de5\u4f5c\u4e2d\u91cd\u8907\u7684\u4efb\u52d9\u3002\u4ee5\u90f5\u4ef6\u6d41\u7a0b\u70ba\u4f8b\uff0c\u4f7f\u7528\u53ef\u4fe1\u8cf4\u7684\u90f5\u4ef6\u8edf\u9ad4\uff0c\u60a8\u53ef\u4ee5\u8a2d\u5b9a\u6d41\u7a0b\uff0c\u6839\u64da\u8a02\u95b1\u7528\u6236\u7684\u52d5\u4f5c\u767c\u9001\u90f5\u4ef6\u8a0a\u606f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9019\u5e6b\u60a8\u7701\u53bb\u624b\u52d5\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7684\u9ebb\u7169\u3002\u9019\u5c0d\u90f5\u4ef6\u6d41\u7a0b\u4f86\u8aaa\u662f\u597d\u7684\u4e00\u90e8\u5206\u3002\u4e0d\u597d\u7684\u90e8\u4efd\u5247\u662f\uff0c\u6709\u6642\u5f8c\uff0c\u81ea\u52d5\u5316\u8edf\u9ad4\u53ef\u80fd\u5c07\u540c\u4e00\u4f4d\u8a02\u95b1\u7528\u6236\u653e\u5230\u592a\u591a\u81ea\u52d5\u5316\u6d41\u7a0b\u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u51fa\u767c\u9ede\u53ef\u80fd\u662f\u597d\u7684 &#8211; <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\"><span style=\"font-weight: 400\">\u63d0\u4f9b\u8a72\u8a02\u95b1\u7528\u6236\u500b\u4eba\u5316\u9ad4\u9a57<\/span><\/a><span style=\"font-weight: 400\"> &#8211; \u4f46\u628a\u4ed6\u653e\u5230\u592a\u591a\u5de5\u4f5c\u6d41\u7a0b\u53ef\u80fd\u6703\u51fa\u932f\u3002\u5982\u679c\u60a8\u767c\u9001\u4e00\u9023\u4e32\u7684\u90f5\u4ef6\u8a0a\u606f\u7d66\u8a02\u95b1\u7528\u6236\uff0c\u4ed6\u5011\u5f88\u6709\u53ef\u80fd\u6703\u611f\u5230\u75b2\u52de\u8f5f\u70b8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7d50\u679c\u5c31\u662f\uff0c\u8a02\u95b1\u7528\u6236\u53ef\u80fd\u6703\u9000\u51fa\u8a02\u95b1\uff0c\u6216\u66f4\u906d\uff0c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%83%b5%e4%bb%b6%e7%82%ba%e4%bb%80%e9%ba%bc%e8%a2%ab%e7%95%b6%e5%9e%83%e5%9c%be%e4%bf%a1%ef%bc%9f%e7%b5%82%e7%b5%90%e6%96%b9%e6%b3%95%e5%a0%b1%e4%bd%a0%e7%9f%a5\/\"><span style=\"font-weight: 400\">\u56de\u5831\u60a8\u7684\u90f5\u4ef6\u70ba\u5783\u573e\u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\u3002\u6b64\u8209\u6703\u50b7\u5bb3\u60a8\u7684\u767c\u4fe1\u8a55\u7b49\uff0c\u4e26\u4e14\u9020\u6210\u60a8\u7684\u90f5\u4ef6\u6548\u76ca\u8b8a\u5dee\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6176\u5e78\u7684\u662f\uff0c\u9019\u500b\u932f\u8aa4\u662f\u53ef\u4ee5\u907f\u514d\u7684\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u60a8\u521d\u6b21\u63a5\u89f8\u90f5\u4ef6\u81ea\u52d5\u5316\u884c\u92b7\uff0c\u6162\u6162\u4f86\uff0c\u5225\u64cd\u4e4b\u904e\u6025\u3002\u96d6\u7136\u8a2d\u5b9a\u6db5\u84cb\u4e0d\u540c\u60c5\u6cc1\u7684\u6d41\u7a0b\u662f\u4ef6\u597d\u4e8b\uff0c\u4f46\u5c11\u4e00\u9ede\u4e5f\u7121\u59a8\u3002\u4e00\u958b\u59cb\u5148\u5617\u8a66\u5169\u500b\u6216\u4e09\u500b\uff0c\u719f\u6089\u8a23\u7ac5\u5f8c\u518d\u589e\u52a0\u6d41\u7a0b\u3002\u898f\u5283\u6574\u500b\u6d41\u7a0b\u751f\u614b\uff0c\u522a\u53bb\u53ef\u6709\u53ef\u7121\uff0c\u5c24\u5176\u662f\u6703\u5c0e\u81f4\u91cd\u8907\u7684\u90a3\u5e7e\u500b\u6d41\u7a0b\u3002\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">3. \u807d\u8d77\u4f86\u50cf\u6a5f\u5668\u4eba\uff0c\u4e00\u6210\u4e0d\u8b8a<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u81ea\u52d5\u5316\u884c\u92b7\u5de5\u5177\u53ef\u4ee5\u7bc0\u7701\u60a8\u7684\u9593\uff0c\u4e26\u5141\u8a31\u60a8\u5728\u6700\u9069\u7576\u6642\u6a5f\u8207\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\u60a8\u3002\u8209\u4f8b\uff1a\u60a8\u53ef\u4ee5\u8a2d\u5b9a\u4e00\u7d44\u81ea\u52d5\u5316\u6d41\u7a0b\uff0c\u5728\u5ba2\u6236\u8cfc\u8cb7\u60a8\u7684\u7522\u54c1\u6642\uff0c\u81ea\u52d5\u767c\u9001\u4e00\u5c01\u300c\u611f\u8b1d\u4fe1\u300d\u7684\u90f5\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u81ea\u52d5\u5316\u5f88\u68d2\uff0c\u4ed6\u8b93\u5ba2\u6236\u5728\u6574\u500b\u8cfc\u8cb7\u904e\u7a0b\u4e2d\u611f\u53d7\u5230\u60a8\u7684\u5b58\u5728\u3002\u4f46\u662f\uff0c\u5982\u679c\u8a2d\u5b9a\u4e0d\u6b63\u78ba\uff0c\u4ed6\u5011\u6703\u8b93\u60a8\u5931\u53bb\u4eba\u60c5\u5473\u548c\u771f\u5be6\u611f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6211\u5011\u770b\u5230\u8a31\u591a\u65b0\u624b\u72af\u4e86\u9019\u6a23\u7684\u932f\u8aa4 \u2013 \u5efa\u7acb\u901a\u7528\u7684\u7fa4\u767c\u90f5\u4ef6\u3002\u4e0b\u9762\u662f\u4e00\u5c01\u901a\u7528\u90f5\u4ef6\u7684\u4f8b\u5b50\uff1a<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2022\/06\/image1-1-1.webp\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u9019\u5c01\u90f5\u4ef6\u6709\u8a31\u591a\u901a\u7528\u90f5\u4ef6\u7684\u660e\u986f\u86db\u7d72\u99ac\u8de1\u3002 \u5b83\u7f3a\u5c11\u500b\u4eba\u8da3\u4e8b\uff0c\u4e5f\u6c92\u6709\u500b\u4eba\u5316\u7684\u554f\u5019\u8a9e\uff0c\u7121\u6cd5\u5438\u5f15\u8b80\u8005\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e0d\u8981\u7576\u6a5f\u6c23\u4eba\u3002\u8a18\u4f4f\uff1a\u60a8\u8981\u5728\u8a02\u95b1\u8005\u7684\u6536\u4ef6\u5323\u548c\u5e7e\u767e\u500b\u54c1\u724c\u7af6\u722d\uff0c\u5438\u5f15\u8a02\u95b1\u8005\u7684\u6ce8\u610f\u529b\u3002\u5982\u679c\u60a8\u60f3\u812b\u7a4e\u800c\u51fa\uff0c\u8a2d\u8a08\u500b\u4eba\u5316\u90f5\u4ef6\u5c31\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8a2d\u8a08\u81ea\u52d5\u5316\u884c\u92b7\u90f5\u4ef6\u6642\uff0c\u8acb\u62bd\u51fa\u4e00\u4e9b\u6642\u9593\u5efa\u7acb\u80fd\u5177\u9ad4\u8868\u9054\u60a8\u7684\u8a9e\u6c23\u53ca\u8a9e\u8abf\u7684\u90f5\u4ef6\u3002\u5728\u90f5\u4ef6\u52a0\u5165\u500b\u4eba\u5316\u5143\u7d20\uff0c\u6d88\u9664\u4efb\u4f55\u6a5f\u5668\u4eba\u56de\u8986\u7684\u75d5\u8de1\u3002\u8209\u4f8b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u7a31\u547c\u8a02\u95b1\u8005\u7684\u59d3\u540d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5c07\u300c\u8acb\u52ff\u56de\u8986\u300d\u4fe1\u7bb1\u66ff\u63db\u70ba\u60a8\u7684\u96fb\u5b50\u4fe1\u7bb1\uff0c\u6216\u54e1\u5de5\u7684\u96fb\u5b50\u4fe1\u7bb1\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u65b0\u589e\u5438\u5f15\u4eba\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-design\/\"><span style=\"font-weight: 400\">\u8996\u89ba\u5143\u7d20<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u8b93\u4eba\u5c0d\u60a8\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-design\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u8a2d\u8a08<\/span><\/a><span style=\"font-weight: 400\">\u5370\u8c61\u6df1\u523b\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/blog\/make-your-email-copy-dazzle\/\"><span style=\"font-weight: 400\">\u4f7f\u7528\u5438\u775b\u7684\u90f5\u4ef6\u5167\u6587<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u5438\u5f15\u4eba\u5011\u7e7c\u7e8c\u95b1\u8b80\u3002<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">4. \u5ffd\u7565\u7e3e\u6548\u6307\u6a19<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u4e00\u90e8\u5206\u7684\u6210\u529f <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u7b56\u7565\uff0c\u4ee3\u8868\u60a8\u5728\u8a31\u591a\u65b9\u9762\u90fd\u80fd\u53d6\u5f97\u9032\u5c55\u3002\u60a8\u5fc5\u9808\u77e5\u9053\u4ec0\u9ebc\u80fd\u63d0\u9ad8\u958b\u555f\u7387\u3001\u90f5\u4ef6\u5230\u9054\u7387\u3001\u9000\u4ef6\u7387\u4ee5\u53ca\u5176\u4ed6\u95dc\u9375\u6307\u6a19\u3002\u8a2d\u5b9a\u81ea\u52d5\u5316\u7684\u904e\u7a0b\u4e2d\uff0c\u4e0d\u8981\u5ffd\u7565\u9019\u500b\u771f\u77e5\u707c\u898b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8209\u4f8b\uff0c\u5982\u679c\u60a8\u5728\u81ea\u52d5\u5316\u4e92\u52d5\u7684\u90f5\u4ef6\u4e2d\uff0c\u770b\u5230\u7279\u5b9a\u4e3b\u65e8\u5e36\u4f86\u5f88\u9ad8\u7684\u958b\u555f\u7387\uff0c\u8acb\u7e7c\u7e8c\u4eff\u6548\u6709\u6548\u7684\u4f5c\u6cd5\u3002\u4f46\u662f\uff0c\u4e0d\u8981\u5bb3\u6015\u5c0d\u4e3b\u65e8\u9032\u884c <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/a-b-testing\/\"><span style=\"font-weight: 400\">A\/B \u6e2c\u8a66<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u9019\u6a23\u60a8\u5c31\u80fd\u77e5\u9053\u4e0d\u540c\u7684\u65b9\u6cd5\u662f\u5426\u80fd\u7522\u751f\u66f4\u597d\u7684\u7d50\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e0d\u8981\u53ea\u9867\u8457\u555f\u52d5\u81ea\u52d5\u5316\u90f5\u4ef6\u884c\u92b7\uff0c\u7136\u5f8c\u5c31\u5fd8\u4e86\u5b83\u7684\u5b58\u5728\u3002\u76e1\u53ef\u80fd\u96a8\u6642\u76e3\u63a7\u6bcf\u500b\u884c\u92b7\u6d3b\u52d5\uff0c\u4e26\u7d00\u9304\u7d50\u679c\u3002\u5617\u8a66\u4e0d\u540c\u7684\u767c\u4fe1\u983b\u7387\u3001\u7248\u9762\u8a2d\u8a08\u3001\u90f5\u4ef6\u5167\u6587\u3001CTA \u6309\u9215\u6587\u5b57\uff0c\u770b\u770b\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u4e0d\u884c\u3002\u5fae\u8abf\u60a8\u7684\u81ea\u52d5\u5316\u8a2d\u8a08\u4e26\u6700\u4f73\u5316\u6d41\u7a0b\uff0c\u627e\u5230\u80fd\u5920\u7522\u751f\u6700\u4f73\u6548\u679c\u7684\u7d44\u5408\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u5c07\u90f5\u4ef6\u81ea\u52d5\u5316\uff0c\u53d6\u5f97\u6700\u4f73\u6548\u76ca<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u907f\u958b\u9019\u4e9b\u56b4\u91cd\u7684\u932f\u8aa4\uff0c\u6709\u52a9\u65bc\u60a8\u5145\u5206\u767c\u63ee EDM \u884c\u92b7\u7684\u6700\u4f73\u6548\u679c\u3002\u60a8\u4f7f\u7528\u7684 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/-software\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u8edf\u9ad4<\/span><\/a><span style=\"font-weight: 400\">\u61c9\u8a72\u5e6b\u60a8\u907f\u514d\u9019\u4e9b\u932f\u8aa4\u3002\u6211\u5011\u63a8\u85a6\u4f7f\u7528\u8005\u53cb\u5584\u7684 Benchmark Email\u3002\u6211\u5011\u7684\u8edf\u9ad4\u5177\u5099\u57fa\u672c\u548c\u9ad8\u7d1a\u7684\u81ea\u52d5\u5316\u529f\u80fd\u3002\u60a8\u53ef\u4ee5\u8a2d\u5b9a\u6b61\u8fce\u7cfb\u5217\u3001\u653e\u68c4\u8cfc\u7269\u8eca\u7cfb\u5217\u548c\u5f8c\u7e8c\u8ffd\u8e64\u7cfb\u5217\uff0c\u5c07\u6bcf\u500b\u6a5f\u6703\u8f49\u63db\u70ba\u5ba2\u6236\u3002\u73fe\u5728\u5c31\u4f86<\/span><a href=\"https:\/\/ui.benchmarkemail.com\/tw\/register\"><span style=\"font-weight: 400\">\u8a3b\u518a\u514d\u8cbb\u65b9\u6848<\/span><\/a><span style=\"font-weight: 400\">\u5427\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u884c\u92b7\u9867\u554f\u516c\u53f8 (Mastrat Digital) \u5275\u8fa6\u4eba Tabish Bhimani \u63d0\u5230\uff1a\u90f5\u4ef6\u81ea\u52d5\u5316\u884c\u92b7\u662f\u4e8b\u534a\u529f\u500d\u7684\u79d8\u8a23\u3002\u9019\u6bb5\u8a71\u89e3\u91cb\u70ba\u4ec0\u9ebc\u8d85\u904e 59% \u7684\u884c\u92b7\u4eba\u54e1\u64f4\u5927\u4f7f\u7528\u81ea\u52d5\u5316\u90f5\u4ef6\u8edf\u9ad4\u3002 \u70ba\u4ec0\u9ebc\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u6703\u8ddf\u4e0a\u9019\u80a1\u71b1\u6f6e\uff0c\u539f\u56e0\u5f88\u5bb9\u6613\u7406\u89e3\u3002\u90f5\u4ef6\u81ea\u52d5\u5316\u884c\u92b7\u7701\u6642\u53c8\u80fd\u5275\u9020\u8f49\u5316\u589e\u52a0\u7684\u6a5f\u6703\u3002\u4f46\u8981\u7372\u5f97\u9019\u9805\u597d\u8655\uff0c\u60a8\u4e00\u5b9a\u8981\u907f\u514d\u5e38\u898b\u7684\u81ea\u52d5\u5316\u90f5\u4ef6\u9677\u9631\u3002 \u4e0b\u5217\u662f\u4f7f\u7528\u81ea\u52d5\u5316 EDM \u884c\u92b7\u8981\u907f\u514d\u7684\u932f\u8aa4\uff1a 1. \u90f5\u4ef6\u884c\u92b7\u6c92\u6709\u4f7f\u7528\u300c\u81ea\u9858\u8a02\u95b1\u300d\u540d\u55ae \u6211\u5011\u90fd\u6709\u9019\u6a23\u7684\u7d93\u9a57\uff1a\u6709\u4eba\u6572\u4e86\u9580\uff0c\u4f46\u6211\u5011\u6c92\u6709\u9810\u671f\u6703\u6709\u4eba\u4f86\u3002\u970e\u90a3\u9593\u6211\u5011\u6574\u500b\u5446\u4f4f\u751a\u81f3\u9a5a\u6050\uff0c\u4e0d\u78ba\u5b9a\u8a72\u600e\u9ebc\u8fa6\u3002\u61c9\u8a72\u61c9\u9580\u55ce\uff1f\u4e00\u60f3\u5230\u9019\u7a2e\u7a81\u5982\u5176\u4f86\u7684\u6572\u9580\u6703\u4f7f\u4eba\u5fc3\u7169\u3002 \u540c\u6a23\u7684\u60c5\u6cc1\u4e5f\u6703\u767c\u751f\u5728\u90f5\u4ef6\u884c\u92b7\u3002\u5982\u679c\u60a8\u8981\u4ed6\u4eba\u96fb\u5b50\u4fe1\u7bb1\uff0c\u5728\u6c92\u6709\u7d93\u904e\u5141\u8a31\u7684\u60c5\u6cc1\u4e0b\u5c31\u767b\u8a18\u5230\u60a8\u7684\u90f5\u4ef6\u884c\u92b7\u540d\u55ae\uff0c\u901a\u5e38\u6703\u5c0e\u81f4\u8ca0\u9762\u53cd\u61c9\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u300c\u81ea\u9858\u8a02\u95b1\u300d\u7684\u90f5\u4ef6\u884c\u92b7\u662f\u975e\u5e38\u91cd\u8981\u7684\u4f5c\u6cd5\u3002 \u4eca\u65e5\u7684\u6d88\u8cbb\u8005\u5e0c\u671b\u80fd\u638c\u63e1\u63a7\u5236\u6b0a\uff0c\u8d8a\u591a\u8d8a\u597d\u3002\u5982\u679c\u4ed6\u5011\u60f3\u8981\u6536\u5230\u4fe1\u4ef6\uff0c\u6700\u597d\u662f\u4ed6\u5011\u9078\u64c7\u8a02\u95b1\u4e26\u8868\u793a\u9858\u610f\u63a5\u6536\u7684\u96fb\u5b50\u90f5\u4ef6\u3002\u6b64\u5916\uff0c\u704c\u8f38\u884c\u92b7\u4eba\u54e1\u63a1\u7528\u4e3b\u52d5\u8a02\u95b1\u662f\u4e00\u7a2e\u975e\u5e38\u597d\u7684\u884c\u92b7\u624b\u6cd5\u3002\u5b83\u7b26\u5408 GDPR \u898f\u5b9a\uff0c\u53ef\u4ee5\u5e36\u4f86\u66f4\u9ad8\u7684\u4e92\u52d5\u7387\uff0c\u4e26\u4e14\u7dad\u6301\u90f5\u4ef6\u5230\u9054\u7387\uff08\u56e0\u70ba\u60a8\u7684\u90f5\u4ef6\u6bd4\u8f03\u4e0d\u6703\u88ab\u6a19\u8a18\u5783\u573e\u90f5\u4ef6\uff09\u3002\u6240\u4ee5\uff0c\u5728\u65b0\u589e\u8a02\u95b1\u8868\u683c\u5230\u60a8\u7684\u7db2\u7ad9\u4e4b\u524d\uff08\u4e5f\u5c31\u662f\u8a2d\u5b9a\u90f5\u4ef6\u81ea\u52d5\u5316\u7684\u7b2c\u4e00\u6b65\uff09\uff0c\u78ba\u4fdd\u8868\u683c\u6709\u81ea\u9858\u8a02\u95b1\u7684\u6838\u53d6\u65b9\u5757 (checkbox)\uff0c\u6216\u81f3\u5c11\u8aaa\u660e\u901a\u904e\u586b\u5beb\u8868\u683c\uff0c\u4ee3\u8868\u500b\u4eba\u540c\u610f\u63a5\u6536\u4f86\u81ea\u60a8\u7684\u884c\u92b7\u90f5\u4ef6\u3002\u00a0 2. \u767c\u9001\u592a\u591a\u90f5\u4ef6\uff0c\u983b\u7387\u592a\u9ad8 \u90f5\u4ef6\u81ea\u52d5\u5316\u89e3\u6c7a\u60a8\u5de5\u4f5c\u4e2d\u91cd\u8907\u7684\u4efb\u52d9\u3002\u4ee5\u90f5\u4ef6\u6d41\u7a0b\u70ba\u4f8b\uff0c\u4f7f\u7528\u53ef\u4fe1\u8cf4\u7684\u90f5\u4ef6\u8edf\u9ad4\uff0c\u60a8\u53ef\u4ee5\u8a2d\u5b9a\u6d41\u7a0b\uff0c\u6839\u64da\u8a02\u95b1\u7528\u6236\u7684\u52d5\u4f5c\u767c\u9001\u90f5\u4ef6\u8a0a\u606f\u3002 \u9019\u5e6b\u60a8\u7701\u53bb\u624b\u52d5\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7684\u9ebb\u7169\u3002\u9019\u5c0d\u90f5\u4ef6\u6d41\u7a0b\u4f86\u8aaa\u662f\u597d\u7684\u4e00\u90e8\u5206\u3002\u4e0d\u597d\u7684\u90e8\u4efd\u5247\u662f\uff0c\u6709\u6642\u5f8c\uff0c\u81ea\u52d5\u5316\u8edf\u9ad4\u53ef\u80fd\u5c07\u540c\u4e00\u4f4d\u8a02\u95b1\u7528\u6236\u653e\u5230\u592a\u591a\u81ea\u52d5\u5316\u6d41\u7a0b\u4e0a\u3002 \u51fa\u767c\u9ede\u53ef\u80fd\u662f\u597d\u7684 &#8211; \u63d0\u4f9b\u8a72\u8a02\u95b1\u7528\u6236\u500b\u4eba\u5316\u9ad4\u9a57 &#8211; 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