{"id":35449,"date":"2023-08-25T08:36:44","date_gmt":"2023-08-25T08:36:44","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=35449"},"modified":"2023-08-25T08:36:44","modified_gmt":"2023-08-25T08:36:44","slug":"%e5%a6%82%e4%bd%95%e5%bb%ba%e7%ab%8b%e6%9c%89%e6%95%88%e7%9a%84%e9%83%b5%e4%bb%b6%e6%b6%93%e6%bb%b4%e8%a1%8c%e9%8a%b7","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e5%bb%ba%e7%ab%8b%e6%9c%89%e6%95%88%e7%9a%84%e9%83%b5%e4%bb%b6%e6%b6%93%e6%bb%b4%e8%a1%8c%e9%8a%b7\/","title":{"rendered":"\u5982\u4f55\u5efa\u7acb\u6709\u6548\u7684\u90f5\u4ef6\u6d93\u6ef4\u884c\u92b7"},"content":{"rendered":"<p><a href=\"https:\/\/www.benchmarkone.com\/blog\/email-drip-campaigns\/\"><span style=\"font-weight: 400\">\u6d93\u6ef4\u884c\u92b7 <\/span><\/a><span style=\"font-weight: 400\">\u5c31\u662f\u60a8\u61c9\u7576<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e7%99%bc%e9%80%81%e4%b8%8d%e5%90%8c%e9%a1%9e%e5%9e%8b-%e8%a1%8c%e9%8a%b7%e9%83%b5%e4%bb%b6-%e7%9a%84%e7%9b%ae%e7%9a%84\/\"><span style=\"font-weight: 400\">\u4e3b\u63a8\u7684\u884c\u92b7\u90f5\u4ef6\u985e\u578b\u4e4b\u4e00<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u5c0d\u65bc\u6559\u80b2\u3001\u57f9\u990a\u3001\u8f49\u5316\u6f5b\u5728\u5ba2\u6236\u76f8\u7576\u91cd\u8981\u3002\u6d93\u6ef4\u884c\u92b7\u662f\u884c\u92b7\u548c\u92b7\u552e\u6230\u4e2d\u7684\u660e\u661f\u6253\u624b\uff0c\u8acb\u6df1\u601d\u719f\u616e\u5982\u4f55\u5305\u88dd\u6d93\u6ef4\u884c\u92b7\uff0c\u52a0\u4e0a\u5c0f\u5fc3\u5475\u8b77\u3001\u601d\u8003\u7b56\u7565\u3002\u60a8\u9084\u9700\u8981\u7262\u7262\u638c\u63e1\u6f5b\u5728\u5ba2\u6236\u7684\u9700\u6c42\uff0c\u4ee5\u4fbf\u60a8\u904b\u7528<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/improve-open-rates-targeted-emailing\/\"><span style=\"font-weight: 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400\">\u7531\u65bc\u6d93\u6ef4\u884c\u92b7\u81ea\u52d5\u5316\uff0c\u60a8\u7121\u9700\u8cbb\u529b\u4e00\u5c01\u4e00\u5c01\u767c\u4fe1\u3002\u76f8\u53cd\u5730\uff0c\u60a8\u53ef\u9810\u8a2d EDM \u884c\u92b7\u8edf\u9ad4\u7684\u89f8\u767c\u3001\u689d\u4ef6\u548c\u884c\u52d5\u4f86\u6c7a\u5b9a\u4f55\u6642\u767c\u9001\u54ea\u5c01\u90f5\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u89f8\u767c\u4e5f\u5c31\u662f\u555f\u52d5\u6d93\u6ef4\u884c\u92b7\u7684\u9810\u8a2d\u4e8b\u4ef6\u3002\u5e38\u898b\u7684\u6d93\u6ef4\u884c\u92b7\u89f8\u767c\u5305\u62ec\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u9867\u5ba2\u653e\u68c4\u8cfc\u7269\u8eca<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6f5b\u5728\u5ba2\u6236\u6c92\u6709\u63a1\u53d6\u884c\u52d5\uff08\u4f8b\u5982\u8a02\u95b1\u6216\u8cfc\u8cb7\uff09\u5373\u96e2\u958b\u7db2\u7ad9<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8a02\u95b1\u96fb\u5b50\u5831\u7684\u5ba2\u6236<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6f5b\u5728\u5ba2\u6236\u5728\u60a8\u7684\u7db2\u8def\u5546\u5e97\u5efa\u7acb\u5e33\u6236<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u9664\u6b64\u4e4b\u5916\uff0c\u6d93\u6ef4\u884c\u92b7\u5229\u7528\u7279\u5b9a\u689d\u4ef6\u555f\u52d5\u4e92\u52d5\u884c\u70ba\u3002\u6240\u8b02\u7684\u7279\u5b9a\u689d\u4ef6\u5373\u662f\u9810\u5148\u8a2d\u5b9a\u7684\u898f\u5247\uff0c\u7528\u65bc\u78ba\u5b9a\u4f55\u6642\u767c\u9001\u90f5\u4ef6\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u7576\u5ba2\u6236\u5b8c\u6210\u8cfc\u8cb7\u6642\uff0c\u767c\u9001\u78ba\u8a8d\u90f5\u4ef6\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5ba2\u6236\u8a02\u95b1\u96fb\u5b50\u5831\u5f8c\uff0c\u767c\u9001\u6b61\u8fce\u90f5\u4ef6\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5728\u767c\u9001\u8cfc\u7269\u8eca\u653e\u68c4\u90f5\u4ef6\u4e4b\u524d\uff0c\u7b49\u5f85\u7279\u5b9a\u5929\u6578\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u7279\u5b9a\u884c\u52d5\u610f\u6307\u60a8\u7684\u54c1\u724c\u548c\u5ba2\u6236\u4e4b\u9593\u5efa\u7acb\u4e92\u52d5\u7684\u5be6\u8cea\u6210\u5206\u3002\u96fb\u5b50\u90f5\u4ef6\u662f\u6d93\u6ef4\u884c\u92b7\u4e2d\u7684\u5178\u578b\u884c\u52d5\uff08\u9019\u5176\u4f86\u6709\u81ea\uff0c\u56e0\u70ba<\/span><a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\"><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u7684\u6295\u5831\u7387\u70ba36%<\/span><\/a><span style=\"font-weight: 400\">\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u53e6\u5916\uff0c\u4f9d\u64da\u4e0d\u540c\u6d93\u6ef4\u884c\u92b7\u7b56\u7565\uff0c\u60a8\u53ef\u52a0\u5165\u5176\u4ed6\u884c\u52d5\uff0c\u4f8b\u5982\u7c21\u8a0a\u3001\u63a8\u64ad\u901a\u77e5\u6216\u793e\u7fa4\u5a92\u9ad4\u79c1\u8a0a\u3002<\/span><\/p>\n<h2><b>\u70ba\u4ec0\u9ebc\u6d93\u6ef4\u884c\u92b7\u6709\u5176\u6548\u7528\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u6d93\u6ef4\u884c\u92b7\u53ef\u81ea\u52d5\u5316\u96fb\u5b50\u90f5\u4ef6\u7bc0\u594f\u548c\u5de5\u4f5c\u6d41\u7a0b\uff0c\u70ba\u6f5b\u5728\u5ba2\u6236\u63d0\u4f9b\u773e\u591a\u8cc7\u8a0a\u4ee5\u505a\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\u3002\u5b83\u4f7f\u60a8\u80fd\u5920\u8207\u5ba2\u6236\u5efa\u7acb\u4e26\u52a0\u6df1\u4fe1\u4efb\uff0c\u56e0\u70ba\u60a8\u53ef\u4ee5\u767c\u9001\u500b\u4eba\u5316\u96fb\u5b50\u90f5\u4ef6\u3002\u9019\u6a23\u505a\u6709\u52a9\u65bc\u6355\u6349\u6f5b\u5728\u5ba2\u6236\u4e26\u5c07\u4ed6\u5011\u57f9\u990a\u6210\u8cb7\u5bb6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6d93\u6ef4\u884c\u92b7\u81ea\u52d5\u5316\u610f\u5473\u8457\u884c\u52d5\u81ea\u52d5\u9032\u884c\u3002\u60a8\u8a2d\u5b9a\u597d\u96fb\u5b50\u90f5\u4ef6\u81ea\u52d5\u5316\u8edf\u9ad4\u4e26\u8b93\u5b83\u8f15\u9b06\u63a8\u52d5\u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u3002\u9019\u53ef\u4ee5\u70ba\u60a8\u7bc0\u7701\u5927\u91cf\u6642\u9593\uff0c\u60a8\u53ef\u5c07\u9019\u4e9b\u6642\u9593\u82b1\u5728\u5176\u4ed6\u91cd\u8981\u6d3b\u52d5\u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6b64\u5916\uff0c\u5b83\u9084\u964d\u4f4e\u4e86\u53d6\u5f97\u6bcf\u500b\u5ba2\u6236\u7684\u6210\u672c\u3002\u96fb\u5b50\u90f5\u4ef6\u7cfb\u5217\u81ea\u52d5\u5316\u4e26\u7531\u7528\u6236\u884c\u70ba\u89f8\u767c\uff1a\u6f5b\u5728\u5ba2\u6236\u6cbf\u8457\u6f5b\u5728\u5ba2\u6236\u7ba1\u9053\u6b65\u6b65\u79fb\u52d5\uff0c\u7121\u9700\u624b\u52d5\u6216\u4e00\u5c0d\u4e00\u92b7\u552e\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u6e1b\u5c11\u5de5\u4f5c\u91cf\u4e26\u7372\u5f97\u66f4\u591a\u5408\u683c\u7684\u6f5b\u5728\u5ba2\u6236\uff08\u4f7f\u7528\u6d93\u6ef4\u884c\u92b7\u7684\u54c1\u724c\u767c\u73fe<\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/28943\/25-jaw-dropping-marketing-automation-stats-data.aspx?__hstc=126677522.9e5acfe2e94797844ef9e3ebd771c95d.1651493993195.1651493993195.1651493993195.1&amp;__hssc=126677522.1.1651493993195&amp;__hsfp=1521050508\"><span style=\"font-weight: 400\">\u5408\u683c\u7684\u6f5b\u5728\u5ba2\u6236\u589e\u52a0\u4e86451%<\/span><\/a><span style=\"font-weight: 400\">\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u66f4\u91cd\u8981\u7684\u662f\uff0c\u6d93\u6ef4\u884c\u92b7\u6bd4\u8f03\u4e0d\u6703\u60f9\u6012\u6f5b\u5728\u5ba2\u6236\u3002\u5982\u679c\u6c92\u6709\u6d93\u6ef4\u884c\u92b7\uff0c\u60a8\u5c31\u5fc5\u9808\u7d66\u6f5b\u5728\u5ba2\u6236\u6253\u964c\u751f\u958b\u767c\u96fb\u8a71\u6216\u767c\u9001\u90f5\u4ef6\u3002\u7528\u4e0d\u5408\u6642\u5b9c\u7684\u90f5\u4ef6\u8f5f\u70b8\u6f5b\u5728\u5ba2\u6236\u9020\u6210\u5ba2\u6236\u53cd\u611f\uff1b\u4ed6\u5011\u53ef\u80fd\u6703\u5c07\u60a8\u7684\u90f5\u4ef6\u6a19\u8a18\u70ba\u5783\u573e\u4fe1\u3002\u900f\u904e\u6d93\u6ef4\u884c\u92b7\uff0c\u60a8\u53ef\u5728\u4ed6\u5011\u8003\u616e\u60a8\u7684\u54c1\u724c\u4e3b\u5f35\u4e26\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\u7684\u540c\u6642\uff0c\u6eab\u548c\u5730\u57f9\u990a\u9867\u5ba2\u95dc\u4fc2\u3002<\/span><\/p>\n<h2><b>\u6d93\u6ef4\u884c\u92b7\u90f5\u4ef6\u7684\u597d\u8655<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u8aaa\u5230\u884c\u92b7\uff0c\u5206\u79d2\u90fd\u662f\u95dc\u9375\uff0c\u6bcf\u9805\u7b56\u7565\u90fd\u5fc5\u9808\u767c\u63ee\u6548\u679c\u3002\u8b93\u6211\u5011\u6df1\u5165\u4e86\u89e3\u6295\u5165\u6642\u9593\u548c\u8cc7\u6e90\u9032\u884c\u6d93\u6ef4\u884c\u92b7\u7684\u597d\u8655\u6709\u54ea\u4e9b\u3002<\/span><\/p>\n<ol>\n<li><b> \u500b\u4eba\u5316\u5167\u5bb9<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u500b\u4eba\u5316\u90f5\u4ef6\u7684\u4e0b\u55ae\u7387\u6bd4\u975e\u500b\u4eba\u5316\u90f5\u4ef6\u7684\u4e0b\u55ae\u7387<\/span><a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\"><span style=\"font-weight: 400\">\u9ad8\u51fa 6 \u500d<\/span><\/a><span style=\"font-weight: 400\">\u3002\u6d93\u6ef4\u884c\u92b7\u7684\u552f\u4e00\u76ee\u7684\u662f\u70ba\u60a8\u7684\u5ba2\u7fa4\u63d0\u4f9b\u4e00\u500b\u9023\u8cab\u7684\u63a5\u89f8\u9ede\uff0c\u4f9d\u64da\u5ba2\u7fa4\u7684\u9700\u6c42\u4ee5\u53ca\u4ed6\u5011\u5728\u8cb7\u5bb6\u65c5\u7a0b\u4f4d\u8655\u4f55\u8655\uff0c\u8a2d\u8a08\u500b\u4eba\u5316\u5167\u5bb9\u3002\u6d93\u6ef4\u884c\u92b7\u4e2d\u7684\u6bcf\u5c01\u90f5\u4ef6\u90fd\u662f\u76f8\u8f14\u76f8\u6210\uff0c\u6bcf\u6b21\u63d0\u4f9b\u4e00\u4e9b\u5167\u5bb9\uff0c\u5e6b\u52a9\u89e3\u6c7a\u6f5b\u5728\u5ba2\u6236\u9047\u5230\u7684\u554f\u984c\u3002<\/span><\/p>\n<ol start=\"2\">\n<li><b> \u7a69\u7d2e\u7a69\u6253<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u6d93\u6ef4\u884c\u92b7\u4e0d\u662f\u70ba\u4e86\u50ac\u4fc3\u6f5b\u5728\u5ba2\u6236\u66f4\u5feb\u901a\u904e\u884c\u92b7\u6f0f\u6597\u3002\u53cd\u4e4b\uff0c\u6d93\u6ef4\u884c\u92b7\u4ee5\u7a69\u5065\u7684\u901f\u5ea6\u5f15\u5c0e\u5ba2\u6236\uff0c\u9010\u6f38\u5e6b\u52a9\u4ed6\u5011\u6d1e\u6089\u60c5\u6cc1\uff0c\u4f7f\u5ba2\u6236\u9081\u5411\u6c7a\u7b56\u3002\u6b63\u5982\u6211\u5728\u7b2c\u4e00\u9ede\u4e2d\u63d0\u5230\uff0c\u6bcf\u5c01\u90f5\u4ef6\u90fd\u662f\u70ba\u4e86\u8655\u7406\u4e4b\u524d\u767c\u9001\u7684\u90f5\u4ef6\u3002\u5b83\u5011\u5e6b\u52a9\u60a8\u70ba\u6f5b\u5728\u5ba2\u6236\u5275\u9020\u7a69\u5b9a\u9032\u5c55\uff0c\u900f\u904e\u6bcf\u5c01\u90f5\u4ef6\u5411\u4ed6\u5011\u63d0\u4f9b\u8d8a\u4f86\u8d8a\u591a\u7684\u8a0a\u606f\uff0c\u63a7\u5236\u901f\u5ea6\u4f7f\u5ba2\u6236\u5fc3\u6eff\u610f\u8db3\uff0c\u6210\u529f\u63a8\u52d5\u5ba2\u6236\u7a7f\u8d8a\u884c\u92b7\u6f0f\u6597\u3002<\/span><\/p>\n<ol start=\"3\">\n<li><b> \u8070\u660e\u7684\u6f5b\u5728\u5ba2\u6236<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u53d7\u904e\u6559\u80b2\u7684\u6f5b\u5728\u5ba2\u6236\u662f\u512a\u8cea\u7684\u6f5b\u5728\u5ba2\u6236\u3002\u900f\u904e\u6d93\u6ef4\u884c\u92b7\uff0c\u60a8\u4e0d\u9593\u65b7\u7684\u5f15\u5c0e\u6f5b\u5728\u5ba2\u6236\u3001\u8b49\u660e\u60a8\u7684\u50f9\u503c\u4e26\u5efa\u7acb\u4fe1\u4efb\u3002\u6700\u7d42\u5f97\u5230\u4e00\u500b\u8070\u660e\u7684\u6f5b\u5728\u5ba2\u6236\u3002\u6211\u5011\u90fd\u77e5\u9053\uff0c\u77e5\u8b58\u6df5\u535a\u7684\u6f5b\u5728\u5ba2\u6236\u53ef\u4ee5\u5efa\u7acb\u7a69\u56fa\u3001\u6301\u4e45\u7684\u5ba2\u6236\u95dc\u4fc2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u90a3\u9ebc\uff0c\u73fe\u5728\u662f\u52d5\u624b\u958b\u59cb\u7684\u6642\u5019\u4e86\uff01\u7b2c\u4e00\u6b65\u7576\u7136\u662f<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/-software\/\"><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u81ea\u52d5\u5316<\/span><\/a><span style=\"font-weight: 400\">\u8edf\u9ad4\u3002\u7576\u60a8\u642d\u914d<\/span><a href=\"https:\/\/www.benchmarkone.com\/all-in-one-crm-comparison-guide\/\"><span style=\"font-weight: 400\">\u6709\u6548\u7684\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM)<\/span><\/a><span style=\"font-weight: 400\"> \u904b\u7528\u6642\uff0c\u6b63\u78ba\u7684\u81ea\u52d5\u5316\u5e73\u53f0\u53ef\u5e6b\u52a9\u60a8\u8ffd\u8e64\u548c\u5206\u6790\u6f5b\u5728\u5ba2\u6236\uff0c\u4e86\u89e3\u4ed6\u5011\u5728\u8cb7\u5bb6\u65c5\u7a0b\u4e2d\u7684\u4f4d\u7f6e\uff0c\u4e26<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/harnessing-power-email-marketing-segmentation\/\"><span style=\"font-weight: 400\">\u5206\u985e\u60a8\u7684\u540d\u55ae<\/span><\/a><span style=\"font-weight: 400\">\u3002\u751a\u81f3\u8b93\u60a8\u6574\u5408\u6d93\u6ef4\u884c\u92b7\u9054\u5230\u81ea\u52d5\u5316\uff0c\u65b9\u4fbf\u7701\u529b\u3002<\/span><\/p>\n<p><b>\u4f55\u6642\u4f7f\u7528\u6d93\u6ef4\u884c\u92b7\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b\u662f\u4f7f\u7528\u6d93\u6ef4\u884c\u92b7\u7684\u6848\u4f8b\uff1a<\/span><\/p>\n<h3><b>1. \u57f9\u990a\u51b7\u6de1\u7684\u6f5b\u5728\u5ba2\u6236<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u6d93\u6ef4\u884c\u92b7\u5c31\u50cf\u662f\u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u8a08\u756b\u7684\u96a8\u8eab\u52a9\u624b\u3002\u5b83\u78ba\u4fdd\u6f5b\u5728\u5ba2\u6236\u5728\u8cfc\u8cb7\u9031\u671f\u7684\u5408\u9069\u6642\u9593\u548c\u968e\u6bb5\u7372\u5f97\u6b63\u78ba\u7684\u8cc7\u8a0a\u3002\u7372\u53d6\u548c\u57f9\u80b2\u6f5b\u5728\u5ba2\u6236\u662f\u6d93\u6ef4\u884c\u92b7\u7684\u6700\u4e3b\u8981\u7528\u9014\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f8b\u5982\uff0c\u82e5\u60a8\u8ce3\u7684\u662f\u8edf\u9ad4\uff0c\u6f5b\u5728\u5ba2\u6236\u4e0b\u8f09\u4e86\u4e00\u4e9b\u5167\u5bb9\uff0c\u60a8\u53ef\u767c\u9001\u4e00\u7cfb\u5217\u90f5\u4ef6\uff0c\u5305\u542b\u5176\u4ed6\u5c0f\u6487\u4e0d\u3001\u4ed6\u5011\u53ef\u80fd\u9700\u8981\u7684\u529f\u80fd\u4ee5\u53ca\u7576\u4e0b\u53ef\u7528\u7684\u4fc3\u92b7\u8cc7\u8a0a\u3002<\/span><\/p>\n<h3><b>2. \u5f15\u5c0e\u5ba2\u6236<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u6b64\u5916\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u6d93\u6ef4\u884c\u92b7\u4f86\u7c21\u5316\u521d\u59cb\u5ba2\u6236\u751f\u6210\u7684\u904e\u7a0b\u3002\u5047\u8a2d\u60a8\u6709\u4e00\u500b\u5eab\u5b58\u7ba1\u7406\u61c9\u7528\u7a0b\u5f0f\u3002 \u7576\u65b0\u7528\u6236\u8a3b\u518a\u6642\uff0c\u60a8\u53ef\u5f15\u5c0e\u4ed6\u5011\u5b8c\u6210\u6574\u500b\u904e\u7a0b\uff0c\u76f4\u5230\u4ed6\u5011\u53ef\u4ee5\u81ea\u5df1\u64cd\u4f5c\u8a72\u7a0b\u5f0f\u70ba\u6b62\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u5411\u5ba2\u6236\u767c\u9001\u4e00\u7cfb\u5217\u90f5\u4ef6\uff0c\u5c55\u793a\u5982\u4f55\u8a2d\u5b9a\u5e33\u6236\u3001\u4e86\u89e3\u7522\u54c1\u529f\u80fd\u4ee5\u53ca\u5f9e\u6bcf\u500b\u529f\u80fd\u4e2d\u7372\u53d6\u50f9\u503c\u3002\u8a72\u7cfb\u5217\u90f5\u4ef6\u53ef\u5305\u62ec\u5e38\u898b\u554f\u984c\u89e3\u7b54\u3001\u6559\u7a0b\u4ee5\u53ca\u9054\u5230\u9810\u5b9a\u91cc\u7a0b\u7891\u6642\u89f8\u767c\u7684\u64cd\u4f5c\u6307\u5357\u3002<\/span><\/p>\n<h3><b>3. \u8ffd\u52a0\u92b7\u552e\u548c\u4ea4\u53c9\u92b7\u552e<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u60a8\u9084\u53ef\u4ee5\u5c07\u6d93\u6ef4\u884c\u92b7\u64f4\u5c55\u5230\u8f49\u5316\u4e4b\u5916\u3002\u4f8b\u5982\uff0c\u7576\u5ba2\u6236\u8cfc\u8cb7\u4e00\u96d9\u978b\u5b50\u6642\uff0c\u60a8\u53ef\u767c\u9001\u4e00\u5c01\u611f\u8b1d\u90f5\u4ef6\uff0c\u4e26\u5305\u542b\u4fdd\u990a\u6e05\u6f54\u7528\u5177\u7684\u4fc3\u92b7\u8cc7\u8a0a\u3002<\/span><\/p>\n<h2><b>\u5982\u4f55\u5efa\u7acb\u884c\u92b7\u90f5\u4ef6\u6d93\u6ef4\u884c\u92b7<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u4e00\u65e6\u60a8\u64c1\u6709\u5408\u9069\u7684\u5de5\u5177\uff0c\u958b\u59cb\u6d93\u6ef4\u884c\u92b7\u6bd4\u60a8\u60f3\u50cf\u7684\u66f4\u5bb9\u6613\u3002\u8acb\u6309\u7167\u4ee5\u4e0b\u6b65\u9a5f\u5efa\u7acb\u884c\u92b7\u6d3b\u52d5\u4fc3\u9032\u8f49\u5316\u3002<\/span><\/p>\n<h3><b>\u7b2c\u4e00\u6b65\uff1a\u5c0d\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\u9032\u884c\u5206\u7d1a<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u70ba\u4e86\u78ba\u4fdd\u5c07\u6b63\u78ba\u7684\u5167\u5bb9\u767c\u9001\u7d66\u5408\u9069\u7684\u4eba\uff0c\u8acb\u4f9d\u64da\u6f5b\u5728\u5ba2\u6236\u5728\u8cb7\u5bb6\u65c5\u7a0b\u4e2d\u7684\u6240\u8655\u4f4d\u7f6e\uff0c\u5c0d\u4ed6\u5011\u9032\u884c\u7d30\u5206\u3002\u4ee5\u4e0b\u662f\u7d30\u5206\u6b65\u9a5f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6f5b\u5728\u5ba2\u6236 &#8211; \u610f\u8b58\u968e\u6bb5\u3002\u53ea\u8981\u662f\u4f86\u700f\u89bd\u7db2\u7ad9\u7684\u4eba\u90fd\u662f\u6f5b\u5728\u5ba2\u6236\u3002\u4ed6\u5011\u5c0d\u60a8\u7684\u7522\u54c1\u4e86\u89e3\u4e0d\u591a\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u9032\u968e\u6f5b\u5728\u5ba2\u6236 &#8211; \u4ecb\u65bc\u610f\u8b58\u548c\u8003\u616e\u968e\u6bb5\u3002\u53ea\u8981\u662f\u5728\u7db2\u7ad9\u4e0b\u8f09\u5167\u5bb9\u4e26\u8a02\u95b1\u96fb\u5b50\u5831\u7684\u4eba\u7686\u5c6c\u65bc\u9019\u500b\u968e\u6bb5\uff0c\u4ed6\u5011\u53ef\u80fd\u5c0d\u60a8\u7684\u7522\u54c1\u4e86\u89e3\u591a\u4e86\u4e00\u4e9b\uff0c\u4f46\u4ecd\u5728\u6478\u7d22\u4e2d\u3002\u6b64\u6642\u4fbf\u662f\u884c\u92b7\u90f5\u4ef6\u6d93\u6ef4\u884c\u92b7\u767c\u63ee\u4f5c\u7528\u7684\u6642\u5019\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6a5f\u6703\u5ba2\u6236 &#8211; \u8003\u616e\u968e\u6bb5\u3002\u7576\u6f5b\u5728\u5ba2\u6236\u9032\u968e\u81f3\u6b64\uff0c\u4ed6\u5011\u53ef\u80fd\u8981\u6c42\u8a66\u7528\u60a8\u7684\u670d\u52d9\u6216\u7522\u54c1\uff0c\u4e26\u8a8d\u771f\u8003\u616e\u8207\u60a8\u5408\u4f5c\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6b63\u5f0f\u5ba2\u6236 &#8211; \u6c7a\u7b56\u968e\u6bb5\u3002\u5ba2\u6236\u986f\u7136\u6c7a\u5b9a\u8207\u60a8\u5408\u4f5c\u4e26\u4f7f\u7528\u60a8\u7684\u670d\u52d9\u6216\u7522\u54c1\u3002 \u4f60\u6210\u529f\u4e86\uff01\u60a8\u6210\u529f\u5c07\u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u70ba\u6b63\u5f0f\u5ba2\u6236\uff01<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5df2\u7d50\u6848\u6216\u5df2\u6d41\u5931\u5ba2\u6236 &#8211; \u4efb\u4f55\u4f4d\u65bc\u8003\u616e\u968e\u6bb5\u4f46\u4e4b\u5f8c\u57fa\u65bc\u67d0\u4e9b\u539f\u56e0\uff0c\u6c7a\u5b9a\u4e0d\u518d\u7e7c\u7e8c\u524d\u9032\u7684\u4eba\u3002\u5be6\u5728\u662f\u76f8\u7576\u53ef\u60dc\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5931\u806f\u5ba2\u6236 &#8211; \u8981\u6c42\u8a66\u7528\u5f8c\u537b\u9677\u5165\u4f11\u7720\uff0c\u6c92\u6709\u56de\u61c9\u3002\u8d70\u5230\u9019\u500b\u6b7b\u80e1\u540c\u8b93\u4eba\u975e\u5e38\u60cb\u60dc\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u9019\u4e9b\u5206\u985e\u4e2d\uff0c\u6bcf\u500b\u90fd\u5b58\u5728\u4e00\u500b\u6a5f\u6703\uff0c\u53ef\u4ee5\u7528\u63a8\u9032\u95dc\u4fc2\u7684\u65b9\u5f0f\u9032\u884c\u4e92\u52d5\uff08\u4ee5\u53ca\u518d\u6b21\u4e92\u52d5\uff09\u3002\u8981\u505a\u5230\u9019\u9ede\uff0c\u8acb\u9032\u5165\u7b2c\u4e8c\u6b65\u3002<\/span><\/p>\n<h3><b>\u7b2c\u4e8c\u6b65\uff1a\u70ba\u6bcf\u500b\u968e\u6bb5\u5efa\u7acb\u5167\u5bb9<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u8207\u60a8\u7684\u92b7\u552e\u5718\u968a\u548c\u5ba2\u6236\u5718\u968a\u5408\u4f5c\uff0c\u4e86\u89e3\u4e0a\u8ff0\u6bcf\u500b\u968e\u6bb5\u88e1\u5ba2\u6236\u96e2\u958b\u7684\u539f\u56e0\u3002 \u4ed6\u5011\u60f3\u77e5\u9053\u4ec0\u9ebc\uff1f\u6709\u54ea\u4e9b\u662f\u4ed6\u5011\u61c9\u77e5\u800c\u4e0d\u77e5\u7684\uff1f\u5728\u9019\u500b\u968e\u6bb5\u4ed6\u5011\u53ef\u80fd\u6703\u70ba\u4ec0\u9ebc\u611f\u5230\u56f0\u60d1\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e00\u65e6\u60a8\u6df1\u5165\u7814\u7a76\u4e26\u70ba\u6bcf\u500b\u7fa4\u9ad4\u5efa\u7acb<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/\"><span style=\"font-weight: 400\">\u5ba2\u7fa4\u4eba\u7269\u8a8c<\/span><\/a><span style=\"font-weight: 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400\">\u5982\u4f55\u5e6b\u52a9\u60a8\u78ba\u5b9a\u6f5b\u5728\u5ba2\u6236\u7684\u8cc7\u683c\u3002\u6709\u4e9b\u8edf\u9ad4\u8b93\u60a8\u8003\u616e\u5f88\u591a\u56e0\u7d20\uff0c\u4f8b\u5982\u5ba2\u6236\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u63a1\u53d6\u7684\u884c\u52d5\u3001\u5ba2\u6236\u7684\u6240\u5728\u884c\u696d\u4ee5\u53ca\u5ba2\u6236\u516c\u53f8\u7684\u898f\u6a21\u3002\u4f46\u6700\u7d42\uff0c\u60a8\u61c9\u70ba\u6bcf\u500b\u90f5\u4ef6\u540d\u55ae\u5206\u6210\u6578\u500b\u968e\u6bb5\uff0c\u4ee5\u4fbf\u5728\u6bcf\u500b\u884c\u92b7\u6d3b\u52d5\u4e2d\u8f15\u9b06\u9023\u63a5\u7ba1\u7406\u3002<\/span><\/p>\n<h3><b>\u7b2c\u56db\u6b65\uff1a\u88fd\u4f5c\u96fb\u5b50\u90f5\u4ef6<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u4e00\u65e6\u5206\u597d\u90f5\u4ef6\u540d\u55ae\uff0c\u8acb\u958b\u59cb\u70ba\u6d93\u6ef4\u884c\u92b7\u6574\u7406\u4e00\u7cfb\u5217\u90f5\u4ef6\u3002\u70ba\u4e86\u8b93\u60a8\u81ea\u5df1\u548c\u5718\u968a\u8f15\u9b06\u7ba1\u7406\uff0c\u8acb\u4e00\u6b21\u8655\u7406\u4e00\u500b\u6f5b\u5728\u5ba2\u6236\u3002\u7576\u60a8\u7ad9\u7a69\u8173\u6b65\u5f8c\uff0c\u5148\u5f9e\u5c0f\u4e8b\u505a\u8d77\uff0c\u770b\u770b\u54ea\u4e9b\u65b9\u6cd5\u6709\u6548\uff0c\u63a5\u8457\u9032\u884c\u76f8\u61c9\u8abf\u6574\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/content-strategists-guide-creating-engaging-email-content\/\"><span style=\"font-weight: 400\">\u8acb\u78ba\u4fdd\u60a8\u7684\u90f5\u4ef6\u5167\u5bb9\u5f15\u4eba\u5165\u52dd<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u8b93\u6f5b\u5728\u5ba2\u6236\u6eff\u610f\u3002\u60a8\u5e0c\u671b\u4ed6\u5011\u559c\u6b61\u6536\u5230\u60a8\u7684\u90f5\u4ef6\u4e26\u671f\u5f85\u6253\u958b\u95b1\u8b80\u3002\u4e0d\u8981\u5fd8\u8a18\u52a0\u4e0a\u73fe\u6709\u5167\u5bb9\u7684\u9023\u7d50\uff0c\u4ee5\u4fbf\u4f7f\u9019\u4e9b\u5167\u5bb9\u66f4\u52a0\u500b\u4eba\u5316\u548c\u5be6\u7528\u3002<\/span><\/p>\n<h3><b>\u7b2c\u4e94\u6b65\uff1a\u6aa2\u67e5\u8861\u91cf\u6210\u529f<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u8acb\u8b93\u60a8\u7684\u6d93\u6ef4\u884c\u92b7\u904b\u4f5c\u500b\u5e7e\u500b\u6708\uff0c\u63a5\u8457\u6aa2\u67e5\u6548\u679c\u5982\u4f55\u3002\u91cd\u9ede\u5728\u65bc\u95dc\u6ce8\u5ba2\u6236\u901a\u904e\u6f0f\u6597\u662f\u5426\u9806\u5229\u6d41\u66a2\uff0c\u4ee5\u53ca\u5438\u5f15\u5ba2\u6236\u7684\u80fd\u529b\uff0c\u4e26\u67e5\u770b\u60a8\u7684\u92b7\u552e\u5718\u968a\u662f\u5426\u6536\u5230\u4efb\u4f55\u6539\u9032\u56de\u994b\u3002\u6b64\u5916\uff0c\u8acb\u67e5\u770b\u958b\u4fe1\u5f8c\u9ede\u64ca\u7387\u3001\u958b\u555f\u7387\u548c\u8f49\u5316\u7387\uff0c\u4ee5\u78ba\u5b9a\u90f5\u4ef6\u6709\u7121\u5bc4\u9001\u6210\u529f\u3002\u6709\u6642\uff0c\u4e00\u4e9b\u7c21\u55ae\u7684\u5c0f\u4e8b\uff08\u4f8b\u5982\u66ff\u63db\u66f4\u65b0\u5167\u5bb9\u548c\/\u6216\u4ee5\u5176\u4ed6\u5f37\u5316\u7684\u5167\u5bb9\uff09\u5c31\u8db3\u4ee5\u514b\u670d\u969c\u7919\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u8a18\u4f4f\uff1a\u6d93\u6ef4\u884c\u92b7\u662f\u4e00\u5957\u8010\u4e45\u6301\u7e8c\u7684\u7b56\u7565\u3002\u4f9d\u64da\u9700\u8981\u8abf\u6574\u505a\u6cd5\u548c\u5167\u5bb9\uff0c\u4e26\u4f7f\u7528\u76f8\u95dc\u6578\u64da\u4f86\u5e6b\u52a9\u6539\u9032\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\u3002\u5f88\u5feb\u5730\uff0c\u60a8\u5c31\u6703\u64c1\u6709\u4e00\u500b\u6709\u6548\u4e14\u51fa\u8272\u7684\u6d93\u6ef4\u884c\u92b7\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6d93\u6ef4\u884c\u92b7 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