{"id":35531,"date":"2023-10-11T05:51:46","date_gmt":"2023-10-11T05:51:46","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=35531"},"modified":"2023-10-11T05:51:46","modified_gmt":"2023-10-11T05:51:46","slug":"%e7%94%a8-utm-%e5%92%8c-ga4-%e8%bf%bd%e8%b9%a4-edm-%e8%a1%8c%e9%8a%b7%e8%bd%89%e6%8f%9b%e6%88%90%e6%95%88","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e7%94%a8-utm-%e5%92%8c-ga4-%e8%bf%bd%e8%b9%a4-edm-%e8%a1%8c%e9%8a%b7%e8%bd%89%e6%8f%9b%e6%88%90%e6%95%88\/","title":{"rendered":"\u7528 UTM \u548c GA4 \u8ffd\u8e64 EDM \u884c\u92b7\u8f49\u63db\u6210\u6548"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33988\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/05\/Demi_TW_V2_20230419.png\" alt=\"\u6587\u7ae0\u4f5c\u8005\u4ecb\u7d39\" width=\"1200\" height=\"320\" 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ez-toc-heading-12\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e7%94%a8-utm-%e5%92%8c-ga4-%e8%bf%bd%e8%b9%a4-edm-%e8%a1%8c%e9%8a%b7%e8%bd%89%e6%8f%9b%e6%88%90%e6%95%88\/#%E7%B5%90%E8%AA%9E%EF%BC%9A%E7%94%A8%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E9%83%B5%E4%BB%B6%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5\" >\u7d50\u8a9e\uff1a\u7528\u6578\u64da\u9a45\u52d5\u90f5\u4ef6\u884c\u92b7\u7b56\u7565<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E9%80%8F%E9%81%8E_UTM_%E5%8F%83%E6%95%B8%E5%9C%A8_GA4_%E4%B8%AD%E5%8D%80%E5%88%86%E6%B5%81%E9%87%8F%E4%BE%86%E6%BA%90\"><\/span><span style=\"font-weight: 400\">\u900f\u904e UTM \u53c3\u6578<\/span><span style=\"font-weight: 400\">\u5728<\/span><span style=\"font-weight: 400\"> GA4 <\/span><span style=\"font-weight: 400\">\u4e2d\u5340\u5206\u6d41\u91cf\u4f86\u6e90<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E7%94%9A%E9%BA%BC%E6%98%AF_UTM_%E5%8F%83%E6%95%B8%EF%BC%9F\"><\/span><span style=\"font-weight: 400\">\u751a\u9ebc\u662f<\/span><span style=\"font-weight: 400\"> UTM <\/span><span style=\"font-weight: 400\">\u53c3\u6578\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">UTM \u662f Urchin Tracking Module \u7684\u7e2e\u5beb\uff0c\u80fd\u7528\u65bc\u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u7684\u4f86\u6e90\uff1b\u53ea\u8981\u5728\u4f60\u60f3\u8981\u8ffd\u8e64\u7684\u7db2\u9801\u7db2\u5740\u5f8c\u65b9\u52a0\u4e0a UTM \u7684\u6a19\u8a18\u53c3\u6578\uff0c GA4 \u5c31\u80fd\u8fa8\u8b58\u4e26\u4e14\u986f\u793a\u7db2\u7ad9\u8a2a\u5ba2\u662f\u5f9e\u54ea\u88e1\u770b\u5230\u9019\u500b\u7db2\u9801\u9023\u7d50\u4e26\u4e14\u9ede\u64ca\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5047\u5982\u539f\u672c\u7684\u7db2\u5740\u662f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">https:\/\/www.benchmarkemail.com\/tw\/<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u60f3\u8981\u5340\u5206\u8fa8\u8b58\u51fa\u300c\u5f9e FB \u770b\u5230 Benchmark Email \u5ee3\u544a\uff0c\u4e26\u4e14\u9ede\u64ca\u5ee3\u544a\u9032\u5165\u7db2\u7ad9\u300d\u7684\u4eba\uff0c\u6211\u5011\u53ef\u4ee5\u9019\u6a23\u8a2d\u5b9a FB \u5ee3\u544a\u7684\u9023\u7d50\u70ba\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">https:\/\/www.benchmarkemail.com\/tw\/<strong>?<\/strong><span style=\"color: #ff9900\">utm_source=facebook<\/span><strong>&amp;<\/strong><span style=\"color: #0000ff\">utm_medium=ads<\/span><strong>&amp;<\/strong><span style=\"color: #008080\">utm_campaign=halloween_202310<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u5728\u7db2\u5740\u5c3e\u7aef\u52a0\u5165 UTM \u53c3\u6578\uff0c GA4 \u5c31\u53ef\u4ee5\u8fa8\u8b58\u900f\u904e\u4e0a\u5217\u7db2\u5740\u9032\u5165\u7db2\u7ad9\u7684\u8a2a\u5ba2\uff0c\u5c31\u662f\u5f9e FB \u770b\u5230\u54c1\u724c\u842c\u8056\u7bc0\u5ee3\u544a\u800c\u9032\u5165\u7db2\u7ad9\u7684\u4eba\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"UTM_%E5%8F%83%E6%95%B8%E6%9C%89%E5%93%AA%E4%BA%9B%E9%A1%9E%E5%9E%8B%EF%BC%9F\"><\/span><span style=\"font-weight: 400\">UTM \u53c3\u6578\u6709\u54ea\u4e9b\u985e\u578b\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">UTM \u53c3\u6578\u6709\u591a\u7a2e\u985e\u578b\uff0c\u5206\u5225\u7528\u4f86\u8a18\u9304\u4e0d\u540c\u5ee3\u544a\u6d3b\u52d5\u7684\u7279\u6027\uff0c\u65b9\u4fbf\u4f7f\u7528\u8005\u5340\u5225\u5ee3\u544a\u6d3b\u52d5\u7684\u6578\u64da\u3002\u5e38\u898b\u7684 UTM \u53c3\u6578\u6709\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">utm_source\uff1a\u4f86\u6e90<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u6d41\u91cf\u6e90\u81ea\u65bc\u54ea\u4e00\u500b\u54c1\u724c\u6216\u7db2\u57df\uff0c\u5982\u679c\u6211\u5011\u60f3\u5340\u9694 google\u3001Bing \u548c\u767e\u5ea6\u7684\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a\u6d41\u91cf\uff0c\u6211\u5011\u53ef\u4ee5\u5728\u9019\u500b\u9805\u76ee\u586b\u4e0a\u300cgoogle\u300d\u3001\u300cbing\u300d\u548c\u300cbaidu\u300d\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">utm_medium\uff1a\u5a92\u4ecb<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u5411\u53d7\u773e\u50b3\u9001\u8a0a\u606f\u7684\u6a5f\u5236\u6216\u65b9\u6cd5\uff0c\u4f8b\u5982 EDM \u884c\u92b7\u6703\u586b\u300cemail\u300d\u3001\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a\u6703\u586b\u300ccpc\u300d\u3001\u806f\u64ad\u7db2\u5ee3\u544a\u6703\u586b\u300cgdn\u300d\u3001\u6a6b\u5e45\u5ee3\u544a\u6703\u586b\u300cbanner\u300d\u2026\u2026\u4ee5\u6b64\u985e\u63a8\uff0c\u57fa\u672c\u4e0a\u662f\u6307\u884c\u92b7\u6d3b\u52d5\u7684\u5f62\u5f0f\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">utm_campaign\uff1a\u5ee3\u544a\u6d3b\u52d5<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u7528\u4f86\u6a19\u793a\u884c\u92b7\u6d3b\u52d5\u7684\u540d\u7a31\uff0c\u5340\u5225\u4e0d\u540c\u6a94\u671f\u7684\u6d3b\u52d5\u5167\u5bb9\uff0c\u4f8b\u5982\uff1a\u300c201502_chinese-new-year\u300d\u3001\u300c201610_halloween\u300d\u548c\u300c202209_back-to-school\u300d\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35533 aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e00\uff1aUTM\u53c3\u6578\u985e\u578b\u8aaa\u660e.png\" alt=\"\u5716\u4e00\uff1aUTM\u53c3\u6578\u985e\u578b\u8aaa\u660e\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e00\uff1aUTM\u53c3\u6578\u985e\u578b\u8aaa\u660e.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e00\uff1aUTM\u53c3\u6578\u985e\u578b\u8aaa\u660e-300x150.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e00\uff1aUTM\u53c3\u6578\u985e\u578b\u8aaa\u660e-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u203b UTM \u53c3\u6578\u6703\u5c07\u540c\u4e00\u55ae\u5b57\u4e0d\u540c\u5927\u5c0f\u5beb\u7684\u5167\u5bb9\u8996\u70ba\u4e0d\u540c\u7684\u9805\u76ee\uff0c\u6bd4\u5982\u300cBenchmark\u300d\u4e0d\u7b49\u65bc\u300cbenchmark\u300d\uff0c\u56e0\u6b64\u5efa\u8b70 UTM \u53c3\u6578\u6700\u597d\u90fd\u7528\u82f1\u6587\u5c0f\u5beb\u53d6\u540d\uff0c\u4e26\u4e14\u7528\u300c &#8211; \u300d\u548c\u300c _ \u300d\u53d6\u4ee3 (space) \u7a7a\u767d\u9375\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%9C%A8_EDM_%E7%9A%84%E9%80%A3%E7%B5%90%E7%B6%B2%E5%9D%80%E5%8A%A0%E5%85%A5_UTM_%E5%8F%83%E6%95%B8\"><\/span><span style=\"font-weight: 400\">\u5728 EDM \u7684\u9023\u7d50\u7db2\u5740\u52a0\u5165 UTM \u53c3\u6578<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u4f60\u53ef\u4ee5\u4f7f\u7528 Google \u5b98\u65b9\u7684 <\/span><a href=\"https:\/\/ga-dev-tools.google\/ga4\/campaign-url-builder\/\"><span style=\"font-weight: 400\">UTM \u5de5\u5177<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u7528\u66f4\u8996\u89ba\u5316\u7684\u65b9\u5f0f\u4f86\u66ff\u7db2\u5740\u52a0\u5165 UTM \u53c3\u6578\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5f97\u5230\u5305\u542b UTM \u53c3\u6578\u7684\u7db2\u5740\u5f8c\uff0c\u5c31\u53ef\u4ee5\u63d2\u5165 EDM \u5167\uff0c\u8b93 GA4 \u8ffd\u8e64\u6536\u4ef6\u4eba\u9ede\u64ca EDM \u7684\u9023\u7d50\u5f8c\uff0c\u6703\u5728\u7db2\u7ad9\u505a\u751a\u9ebc\u884c\u70ba\u3002<\/span><\/p>\n<blockquote><p><span style=\"color: #000000\"><strong>\uff0a\u5982\u679c\u60a8\u662f\u4f7f\u7528 Benchmark Email \u767c\u9001\u90f5\u4ef6<a href=\"https:\/\/kb.benchmarkemail.com\/tw\/can-i-add-google-analytics-tracking-to-my-email-campaigns\/\" target=\"_blank\" rel=\"noopener\">\uff08\u77e5\u8b58\u5eab\uff09<\/a>\uff1a<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>\u6240\u6709\u900f\u904e Benchmark Email \u767c\u9001\u7684\u90f5\u4ef6\uff0c\u88e1\u9762\u7684\u9023\u7d50\u90fd\u6703\u81ea\u52d5\u5e36\u5165\u9810\u8a2d\u7684\u300c\u4f86\u6e90\/\u5a92\u4ecb\u300d\u70ba\u300cBenchmarkEmail \/ email\u300d\uff0c\u4e14\u4e0d\u53ef\u66f4\u6539\uff1b\u800c\u5ee3\u544a\u6d3b\u52d5\u540d\u7a31\u5247\u9810\u8a2d\u70ba\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\u7684\u540d\u7a31\uff08\u975e\u4e3b\u65e8\uff09\uff0c\u82e5\u8981\u4fee\u6539\uff0c\u53ef\u5728\u9019\u500b\u4ecb\u9762\u9032\u884c\u66f4\u6539\uff1a<\/strong><\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35534\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e8c\uff1aBME\u81ea\u8a02UTM\u5ee3\u544a\u6d3b\u52d5\u53c3\u6578.png\" alt=\"\u5716\u4e8c\uff1aBME\u81ea\u8a02UTM\u5ee3\u544a\u6d3b\u52d5\u53c3\u6578\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e8c\uff1aBME\u81ea\u8a02UTM\u5ee3\u544a\u6d3b\u52d5\u53c3\u6578.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e8c\uff1aBME\u81ea\u8a02UTM\u5ee3\u544a\u6d3b\u52d5\u53c3\u6578-300x150.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e8c\uff1aBME\u81ea\u8a02UTM\u5ee3\u544a\u6d3b\u52d5\u53c3\u6578-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AE%A1%E7%90%86_UTM_%E5%8F%83%E6%95%B8%EF%BC%9A%E4%BD%A0%E9%9C%80%E8%A6%81%E4%B8%80%E5%80%8B_UTM_%E6%B8%85%E5%96%AE\"><\/span><span style=\"font-weight: 400\">\u7ba1\u7406 UTM \u53c3\u6578\uff1a\u4f60\u9700\u8981\u4e00\u500b UTM \u6e05\u55ae<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u4f60\u7684\u54c1\u724c\u540c\u6642\u6709\u591a\u500b\u4eba\u5728\u591a\u500b\u884c\u92b7\u6e20\u9053\u9032\u884c\u591a\u7a2e\u5ee3\u544a\u7684\u63a8\u64ad\uff0c\u5148\u4e0d\u8aaa\u5718\u968a\u6210\u54e1\u7684 UTM \u53c3\u6578\u547d\u540d\u898f\u5247\u662f\u5426\u4e00\u81f4\uff08 \u4f8b\uff1aFB \u53ef\u80fd\u5beb\u6210 Meta\u3001facebook\u3001Facebook\u2026\u2026\uff09\uff0c\u4f60\u4e00\u5b9a\u540c\u6642\u6709\u8a31\u591a\u4e0d\u540c UTM \u53c3\u6578\u7684\u6392\u5217\u7d44\u5408\u9700\u8981\u505a\u6838\u5c0d\u548c\u6574\u7406\uff0c\u624d\u80fd\u5728\u672a\u4f86\u56de\u9867\u904e\u53bb\u540c\u985e\u578b\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\uff0c\u4f5c\u70ba\u672a\u4f86\u884c\u92b7\u6d3b\u52d5\u7b56\u7565\u548c\u76ee\u6a19\u7684\u501f\u93e1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f60\u53ef\u4ee5\u5efa\u7acb\u4e00\u500b UTM \u53c3\u6578\u7ba1\u7406\u6e05\u55ae\uff0c\u8b93\u672a\u4f86\u5206\u6790\u6b77\u53f2\u6578\u64da\u7684\u5de5\u4f5c\u80fd\u4e0d\u90a3\u9ebc\u75db\u82e6\uff1a<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35535\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/UTM-\u6e05\u55ae\u7bc4\u4f8b.jpg\" alt=\"\u5716\u4e09\uff1aUTM \u6e05\u55ae\u7bc4\u4f8b\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/UTM-\u6e05\u55ae\u7bc4\u4f8b.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/UTM-\u6e05\u55ae\u7bc4\u4f8b-300x150.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/UTM-\u6e05\u55ae\u7bc4\u4f8b-768x384.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.youtube.com\/watch?v=gfHX2Jknvkc\" target=\"_blank\" rel=\"noopener\">\u5716\u7247\u4f86\u6e90\uff1aAnalyticsMania<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E7%94%A8_GA4_%E8%BF%BD%E8%B9%A4_EDM_%E8%A1%8C%E9%8A%B7%E7%B8%BE%E6%95%88\"><\/span><span style=\"font-weight: 400\">\u5982\u4f55\u7528 GA4 \u8ffd\u8e64 EDM \u884c\u92b7\u7e3e\u6548<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b\u6240\u6709 GA4 \u793a\u7bc4\u756b\u9762\uff0c\u5c07\u4ee5 <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/6367342?hl=zh-Hant#zippy=%2C%E6%9C%AC%E6%96%87%E5%85%A7%E5%AE%B9\"><span style=\"font-weight: 400\">Google \u63d0\u4f9b\u7684 DEMO \u793a\u7bc4\u5e33\u6236\u300cGA4 &#8211; Google Merchandise Store\u300d<\/span><\/a><span style=\"font-weight: 400\">\u70ba\u4f8b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5728\u6211\u5011\u9032\u5165 GA4 \u89c0\u770b EDM \u884c\u92b7\u5e36\u4f86\u7684\u6210\u6548\u4e4b\u524d\uff0c\u6211\u5011\u9700\u8981\u5148\u4e86\u89e3 GA4 \u7684\u4e8b\u4ef6\u548c\u8f49\u63db\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4_%E4%BA%8B%E4%BB%B6%E8%88%87%E8%BD%89%E6%8F%9B%E8%A8%AD%E5%AE%9A\"><\/span><span style=\"font-weight: 400\">GA4 \u4e8b\u4ef6\u8207\u8f49\u63db\u8a2d\u5b9a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4e8b\u4ef6\uff1a<\/span><span style=\"font-weight: 400\">\u5728 GA4 \u4e2d\uff0c\u4e8b\u4ef6\u6307\u7684\u662f\u8a2a\u5ba2\u5728\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u4e2d\u7684\u7279\u5b9a\u4e92\u52d5\u6216\u60c5\u6cc1\uff0c\u4f8b\u5982\u4f55\u6642\u8f09\u5165\u7db2\u9801\u3001\u9ede\u64ca\u9023\u7d50\u3001\u5b8c\u6210\u8cfc\u7269\uff0c\u6216\u662f\u8a55\u4f30\u61c9\u7528\u7a0b\u5f0f\u505c\u6b62\u904b\u4f5c\u6216\u5ee3\u544a\u66dd\u5149\u7b49\u7cfb\u7d71\u884c\u70ba\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u4f60\u53ef\u4ee5\u628a\u5b83\u60f3\u50cf\u6210\u6709\u5ba2\u4eba\u9032\u5165\u5be6\u9ad4\u5e97\u9762\uff0c\u505a\u4e86\u901b\u8857\u3001\u67e5\u770b\u5546\u54c1\u6210\u5206\u8868\u6216\u8cfc\u8cb7\u7b49\u7b49\u884c\u70ba\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8f49\u63db\uff1a\u8f49\u63db\u5247\u662f\u6307\u5c0d\u81ea\u5bb6\u696d\u52d9\u6709\u50f9\u503c\u7684\u4efb\u4f55\u4e92\u52d5\u6216\u60c5\u6cc1\uff0c\u4e5f\u5c31\u662f\u6709\u5546\u696d\u610f\u6db5\u7684\u4e8b\u4ef6\u3002\u4f60\u53ef\u4ee5\u628a\u5b83\u60f3\u50cf\u6210\u5ba2\u4eba\u9032\u5165\u5be6\u9ad4\u5e97\u9762\uff0c\u505a\u4e86\u62ff\u5e97\u5bb6\u540d\u7247\u3001\u62ff\u4e86 DM \u6216\u662f\u8cfc\u8cb7\u7684\u884c\u70ba\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u8f49\u63db\u540c\u6642\u4e5f\u662f\u4e8b\u4ef6\uff0c\u4f46\u4e8b\u4ef6\u4e0d\u7b49\u65bc\u8f49\u63db\uff0c\u5f97\u770b\u9019\u500b\u4e8b\u4ef6\u662f\u4e0d\u662f\u5c0d\u5e97\u5bb6\u7684\u696d\u52d9\u6709\u50f9\u503c\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35536\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u56db\uff1aGA4\u4e8b\u4ef6\u548c\u8f49\u63db\u7684\u95dc\u4fc2.png\" alt=\"\u5716\u56db\uff1aGA4\u4e8b\u4ef6\u548c\u8f49\u63db\u7684\u95dc\u4fc2\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u56db\uff1aGA4\u4e8b\u4ef6\u548c\u8f49\u63db\u7684\u95dc\u4fc2.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u56db\uff1aGA4\u4e8b\u4ef6\u548c\u8f49\u63db\u7684\u95dc\u4fc2-300x150.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u56db\uff1aGA4\u4e8b\u4ef6\u548c\u8f49\u63db\u7684\u95dc\u4fc2-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u8a73\u7d30\u7684\u4e8b\u4ef6\u8207\u8f49\u63db\u4e8b\u4ef6\u8a2d\u5b9a\u65b9\u5f0f\uff0c\u8acb\u53c3\u8003<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/12844695?hl=zh-Hant\"><span style=\"font-weight: 400\"> GA4 \u7684\u5b98\u65b9\u6587\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BE%9E_GA4_%E6%89%BE%E5%88%B0_EDM_%E8%A1%8C%E9%8A%B7%E5%B8%B6%E4%BE%86%E7%9A%84%E6%B5%81%E9%87%8F\"><\/span><span style=\"font-weight: 400\">\u5f9e GA4 \u627e\u5230 EDM \u884c\u92b7\u5e36\u4f86\u7684\u6d41\u91cf<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u900f\u904e GA4 \u7dad\u5ea6\u300c\u5de5\u4f5c\u968e\u6bb5\u4f86\u6e90\/\u5a92\u4ecb\u300d\u642d\u914d\u641c\u7d22\u529f\u80fd\u7be9\u9078\u300cEmail\u300d\u5a92\u4ecb\u95dc\u9375\u8a5e\uff0c\u5c31\u53ef\u4ee5\u770b\u5230\u6240\u6709\u900f\u904e EDM \u4f86\u5230\u7db2\u7ad9\u4e0a\u7684\u6d41\u91cf\u6578\u64da\u3002<\/span><\/p>\n<blockquote><p><b>\uff0a\u5982\u679c\u60a8\u662f\u4f7f\u7528 Benchmark Email \u767c\u9001\u90f5\u4ef6\uff1a\u8acb\u7528\u300cBenchmarkEmail\u300d\u4f5c\u70ba<\/b><b>\u7be9\u9078\u5de5\u4f5c\u968e\u6bb5\u4f86\u6e90\u7684\u95dc\u9375\u5b57\u3002<\/b><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35537\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e94\uff1a\u5f9e-GA4-\u627e\u5230-EDM-\u884c\u92b7\u5e36\u4f86\u7684\u6d41\u91cf.gif\" alt=\"GIF \u5716\u4e94\uff1a\u5f9e GA4 \u627e\u5230 EDM \u884c\u92b7\u5e36\u4f86\u7684\u6d41\u91cf\n\" width=\"1024\" height=\"512\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u4e5f\u80fd\u9032\u4e00\u6b65\u9ede\u958b\u6b21\u8981\u7dad\u5ea6\u300c\u5de5\u4f5c\u968e\u6bb5\u5ee3\u544a\u6d3b\u52d5\u300d\uff0c\u53bb\u5340\u5206\u662f\u54ea\u4e00\u5c01 EDM \u5e36\u4f86\u7684\u6210\u6548<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35538\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u516d\uff1a\u958b\u555f\u6b21\u8981\u7dad\u5ea6\u6aa2\u8996\u5404\u5c01-EDM-\u5e36\u4f86\u7684\u6210\u6548.gif\" alt=\"\u5716\u516d\uff1a\u958b\u555f\u6b21\u8981\u7dad\u5ea6\u6aa2\u8996\u5404\u5c01 EDM \u5e36\u4f86\u7684\u6210\u6548\" width=\"1024\" height=\"512\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u6709\u5728 GA4 \u4e0a\u6b63\u78ba\u8a2d\u5b9a\u4e8b\u4ef6\u6216\u8f49\u63db\uff08\u4f8b\u5982\uff1a\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u8cfc\u8cb7\u3001\u9001\u51fa\u8868\u55ae\u2026\u2026\u7b49\u7b49\uff09\uff0c\u4e5f\u53ef\u4ee5\u5f9e\u9019\u88e1\u770b\u5230 EDM \u884c\u92b7\u6d3b\u52d5\u662f\u4e0d\u662f\u6709\u5e36\u4f86\u5be6\u969b\u6210\u679c\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35539\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e03\uff1a\u55ae\u4e00-EDM-\u6210\u6548\u6bd4\u8f03.png\" alt=\"\u5716\u4e03\uff1a\u55ae\u4e00 EDM \u6210\u6548\u6bd4\u8f03\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e03\uff1a\u55ae\u4e00-EDM-\u6210\u6548\u6bd4\u8f03.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e03\uff1a\u55ae\u4e00-EDM-\u6210\u6548\u6bd4\u8f03-300x150.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e03\uff1a\u55ae\u4e00-EDM-\u6210\u6548\u6bd4\u8f03-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u5982\u4e0a\u5716\uff0c\u6211\u5011\u53ef\u4ee5\u77e5\u9053\uff0cGoogle Merch Shop \u5728 2023 \u5e74 9 \u6708\u900f\u904e\u300cSept2023_Global5K_V1\u300d\u9019\u500b\u90f5\u4ef6\u884c\u92b7\u5ee3\u544a\u6d3b\u52d5\uff0c\u7372\u5f97\u4e86\u7f8e\u91d1 $22,261.28 \u7684\u6536\u76ca\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7576\u7136\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u9019\u500b\u65b9\u6cd5\u770b\u5230\u4e0d\u540c\u5a92\u4ecb\u6240\u63a8\u51fa\u7684\u884c\u92b7\u6d3b\u52d5\u5e36\u4f86\u7684\u6210\u6548\uff0c\u4f8b\u5982\u4e00\u6a23\u5728 2023 \u5e74 9 \u6708\uff0cGoogle Merch Shop \u900f\u904e\u300ccpc\u300d\u5a92\u4ecb\uff0c\u5f97\u5230\u4e86\u7f8e\u91d1 $24,034.37 \u7684\u6536\u76ca\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35540\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u516b\uff1a-\u6aa2\u8996\u300ccpc\u300d\u5a92\u4ecb\u6210\u6548.png\" alt=\"\u5716\u516b\uff1a \u6aa2\u8996\u300ccpc\u300d\u5a92\u4ecb\u6210\u6548\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u516b\uff1a-\u6aa2\u8996\u300ccpc\u300d\u5a92\u4ecb\u6210\u6548.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u516b\uff1a-\u6aa2\u8996\u300ccpc\u300d\u5a92\u4ecb\u6210\u6548-300x150.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u516b\uff1a-\u6aa2\u8996\u300ccpc\u300d\u5a92\u4ecb\u6210\u6548-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u203b GA4 \u5927\u591a\u6578\u5831\u8868\u548c\u63a2\u7d22\u53ef\u80fd\u9700\u8981<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9333790?hl=zh-Hant\"><span style=\"font-weight: 400\"> 24 \u5230 48 \u5c0f\u6642<\/span><\/a><span style=\"font-weight: 400\">\u8655\u7406\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u63d0\u4f9b\u7684\u8cc7\u6599\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A7%A3%E8%AE%80_GA4_%E5%A0%B1%E8%A1%A8%E4%B8%AD%E7%9A%84%E9%83%B5%E4%BB%B6%E8%A1%8C%E9%8A%B7%E6%B5%81%E9%87%8F%E6%95%B8%E6%93%9A\"><\/span><span style=\"font-weight: 400\">\u89e3\u8b80<\/span><span style=\"font-weight: 400\"> GA4 <\/span><span style=\"font-weight: 400\">\u5831\u8868\u4e2d\u7684\u90f5\u4ef6\u884c\u92b7\u6d41\u91cf\u6578\u64da<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u9664\u4e86\u4e8b\u4ef6\u548c\u8f49\u63db\u5916\uff0c\u6211\u5011\u4e5f\u53ef\u4ee5\u900f\u904e\u5176\u4ed6\u6307\u6a19\u4f86\u89c0\u5bdf\u900f\u904e EDM \uff08\u6216\u662f\u5176\u4ed6\u884c\u92b7\u5a92\u4ecb\uff09\u9023\u7d50\u4f86\u5230\u7db2\u7ad9\u7684\u6d41\u91cf\uff0c\u6709\u600e\u9ebc\u6a23\u7684\u7279\u6027\uff1f<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35541\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e5d\uff1aGA4\u6d41\u91cf\u958b\u767c\u5831\u8868\u7684\u6307\u6a19.png\" alt=\"\u5716\u4e5d\uff1aGA4\u6d41\u91cf\u958b\u767c\u5831\u8868\u7684\u6307\u6a19\n\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e5d\uff1aGA4\u6d41\u91cf\u958b\u767c\u5831\u8868\u7684\u6307\u6a19.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e5d\uff1aGA4\u6d41\u91cf\u958b\u767c\u5831\u8868\u7684\u6307\u6a19-300x150.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u4e5d\uff1aGA4\u6d41\u91cf\u958b\u767c\u5831\u8868\u7684\u6307\u6a19-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4f7f\u7528\u8005\uff1a\u66fe\u9020\u8a2a\u7db2\u7ad9 \/ App \u7684\u4e0d\u91cd\u8907\u4f7f\u7528\u8005\u4eba\u6578\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/9191807\"><span style=\"font-weight: 400\">\u5de5\u4f5c\u968e\u6bb5<\/span><\/a><span style=\"font-weight: 400\">\uff1a\u8a2a\u5ba2\u9032\u5165\u7db2\u7ad9 \/ App \u5f8c\u7684\u4e00\u6bb5\u6642\u9593\uff0c\u5982\u679c\u8a2a\u5ba2\u6253\u958b\u7db2\u7ad9\u5f8c 30 \u5206\u9418\u5167\u90fd\u6c92\u6709\u7e7c\u7e8c\u548c\u7db2\u7ad9\u4e92\u52d5\uff08\u6ed1\u52d5\u7db2\u9801\u5377\u8ef8\u6216\u9ede\u64ca\u7db2\u9801\uff09\uff0c\u9019\u500b\u5de5\u4f5c\u968e\u6bb5\u5c31\u6703\u7d50\u675f\uff1b\u7576\u5de5\u4f5c\u968e\u6bb5\u7d50\u675f\u5f8c\uff0c\u8a2a\u5ba2\u53c8\u91cd\u65b0\u958b\u59cb\u548c\u7db2\u7ad9\u4e92\u52d5\uff0c\u4fbf\u6703\u958b\u555f\u4e0b\u4e00\u500b\u5de5\u4f5c\u968e\u6bb5\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\uff1a\u6301\u7e8c\u8d85\u904e 10 \u79d2\u3001\u66fe\u767c\u751f\u8f49\u63db\u4e8b\u4ef6\uff0c\u6216\u5305\u542b\u5169\u6b21\u4ee5\u4e0a\u756b\u9762\u6216\u7db2\u9801\u700f\u89bd\u7684\u5de5\u4f5c\u968e\u6bb5\u6578\u3002\u8a2a\u5ba2\u5c0d\u4f60\u7684\u696d\u52d9\u548c\u7db2\u7ad9\u6709\u8208\u8da3\u800c\u7559\u4e0b\u4e26\u4e92\u52d5\uff0c\u4ee3\u8868\u9019\u662f\u6709\u50f9\u503c\u7684\u6d41\u91cf\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5e73\u5747\u55ae\u6b21\u5de5\u4f5c\u968e\u6bb5\u53c3\u8207\u6642\u9593\uff1a\u6bcf\u500b\u5de5\u4f5c\u968e\u6bb5\u7684\u4f7f\u7528\u8005\u53c3\u8207\u6642\u9593\uff0c\u4e5f\u5c31\u662f\u7db2\u7ad9\u8a2a\u5ba2\u5728\u7db2\u7ad9\u4e0a\u700f\u89bd\u7684\u5e73\u5747\u6642\u9577\uff0c\u53cd\u6620\u7db2\u7ad9\u5167\u5bb9\u7684\u54c1\u8cea\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6bcf\u4f4d\u4f7f\u7528\u8005\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\uff1a\u6bcf\u4f4d\u4f7f\u7528\u8005\u7684\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u6578(\u300c\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u6578\u300d\u9664\u4ee5\u300c\u4f7f\u7528\u8005\u6578\u300d)\uff1b\u5438\u5f15\u4f86\u7684\u8a2a\u5ba2\uff0c\u5c0d\u65bc\u7db2\u7ad9\u7684\u7a4d\u6975\u7a0b\u5ea6\uff0c\u4e5f\u53ef\u4ee5\u8aaa\u662f\u300c\u6d41\u91cf\u7cbe\u6e96\u5ea6\u300d\u7684\u53c3\u8003\u6307\u6a19\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6bcf\u500b\u5de5\u4f5c\u968e\u6bb5\u7684\u6d3b\u52d5\uff1a\u5e73\u5747\u6bcf\u500b\u5de5\u4f5c\u968e\u6bb5\u6703\u767c\u751f\u7684\u4e8b\u4ef6\u6578\u3002\u6ce8\u610f\uff1a\u5305\u542b\u300csession_start\u300d\u548c\u300cpage_view\u300d\u9019\u985e\u7db2\u9801\u4e00\u6253\u958b\u5c31\u6703\u9032\u884c\u7684\u4e8b\u4ef6\uff0c\u56e0\u6b64\u9019\u500b\u6307\u6a19\u7684\u57fa\u6e96\u53c3\u8003\u503c\uff0c\u4e5f\u5f97\u770b\u81ea\u5df1\u5728 GA4 \u8a2d\u5b9a\u7684\u4e8b\u4ef6\u6578\u91cf\u800c\u5b9a\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u53c3\u8207\u5ea6\uff1a\u4e92\u52d5\u5ea6 = \u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u6578 \/ \u5de5\u4f5c\u968e\u6bb5\u7e3d\u6578\uff1b\u53ef\u4ee5\u628a\u9019\u500b\u6307\u6a19\u60f3\u50cf\u70ba\u300c\u8df3\u51fa\u7387\u300d\u7684\u76f8\u53cd\u8a5e\uff0c\u7528\u4f86\u8a55\u4f30\u7db2\u7ad9\u5167\u5bb9\u548c\u898f\u5283\u662f\u4e0d\u662f\u6709\u7b26\u5408\u884c\u92b7\u610f\u5716\u3002<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E5%88%A9%E7%94%A8_GA4_%E7%9A%84%E3%80%8C%E6%8E%A2%E7%B4%A2%E3%80%8D%E5%8A%9F%E8%83%BD%E6%B7%B1%E5%85%A5%E5%88%86%E6%9E%90\"><\/span><span style=\"font-weight: 400\">\u5229\u7528<\/span><span style=\"font-weight: 400\"> GA4 <\/span><span style=\"font-weight: 400\">\u7684\u300c\u63a2\u7d22\u300d\u529f\u80fd\u6df1\u5165\u5206\u6790<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">GA4 \u7684\u300c\u63a2\u7d22\u300d\u5831\u8868\u53ef\u4ee5\u8aaa\u662f\u6700\u7cbe\u83ef\u7684\u529f\u80fd\uff0c\u5176\u4e2d\u300c\u6f0f\u6597\u63a2\u7d22\u300d\u548c\u300c\u8def\u5f91\u63a2\u7d22\u300d\u5831\u8868\u80fd\u5e36\u9818\u884c\u92b7\u4eba\u770b\u5230\u8a2a\u5ba2\u5728\u7db2\u7ad9\u4e0a\u7684\u904e\u7a0b\u884c\u70ba\u3002\u9019\u5169\u7a2e\u5831\u8868\u90fd\u80fd\u4f5c\u70ba\u5206\u6790\u7db2\u7ad9\u4f7f\u7528\u8005\u884c\u70ba\u7684\u5de5\u5177\uff0c\u90a3\u5176\u4e2d\u53c8\u6709\u751a\u9ebc\u5dee\u7570\u5462\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>\u300c\u6f0f\u6597\u63a2\u7d22\u300d<\/strong>\uff0c\u901a\u5e38\u7528\u65bc\u5206\u6790\u4e00\u500b<\/span><span style=\"font-weight: 400\">\u660e\u78ba\u7684\u884c\u70ba\u6d41\u7a0b<\/span><span style=\"font-weight: 400\">\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u300c\u700f\u89bd\u7522\u54c1\u7db2\u9801\u2192\u52a0\u5165\u8cfc\u7269\u8eca\u2192\u89c0\u770b\u8cfc\u7269\u8eca\u2192\u52a0\u5165\u4ed8\u6b3e\u8cc7\u8a0a\u2192\u5b8c\u6210\u7d50\u5e33\u300dto C \u7aef\u8f49\u63db\u6d41\u7a0b<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u300c\u700f\u89bd\u670d\u52d9\u9801\u9762\u2192\u7559\u4e0b\u806f\u7d61\u8cc7\u6599\u2192\u958b\u59cb\u8a66\u7528\u2192\u4ed8\u8cbb\u5347\u7d1a\u65b9\u6848\u300dto B \u7aef\u8f49\u63db\u6d41\u7a0b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u50cf\u9019\u7a2e\u6211\u5011\u975e\u5e38\u78ba\u5b9a\u7684\u884c\u70ba\u6d41\u7a0b\uff0c\u5c31\u53ef\u4ee5\u900f\u904e\u300c\u6f0f\u6597\u63a2\u7d22\u300d\u89c0\u5bdf\u6bcf\u500b\u74b0\u7bc0\uff08\u4e8b\u4ef6\uff09\u7684\u6d41\u5931\u548c\u5b8c\u6210\u60c5\u6cc1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u800c<strong>\u300c\u8def\u5f91\u63a2\u7d22\u300d<\/strong>\u7684\u5f37\u9805\u5728\u65bc\uff0c\u53ef\u4ee5\u627e\u51fa\u4f60<\/span><span style=\"font-weight: 400\">\u6c92\u60f3\u5230\u7684\u7db2\u7ad9\u884c\u70ba\u6a21\u5f0f<\/span><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">GA4 \u4f9d\u9760\u4e8b\u4ef6\u532f\u96c6\u4e86\u7db2\u7ad9\u8a2a\u5ba2\u7684\u6240\u6709\u884c\u70ba\u6a21\u5f0f\u548c\u524d\u5f8c\u9806\u5e8f\uff0c\u6211\u5011\u4fbf\u53ef\u4ee5\u900f\u904e\u9019\u500b\u300c\u8def\u5f91\u63a2\u7d22\u300d\u529f\u80fd\uff0c\u53bb\u6316\u6398\u6211\u5011\u6c92\u60f3\u904e\u7684\u554f\u984c\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u300c\u512a\u5148\u700f\u89bd\u65b9\u6848\u50f9\u683c\u9801\u9762\u7684\u8a2a\u5ba2\uff0c\u548c\u512a\u5148\u700f\u89bd\u8edf\u9ad4\u529f\u80fd\u9801\u9762\u7684\u8a2a\u5ba2\uff0c\u54ea\u4e00\u985e\u4eba\u7684\u8f49\u63db\u7387\u66f4\u9ad8\uff1f\u300d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u300c\u8a2a\u5ba2\u4f86\u5230\u7db2\u7ad9\u9996\u9801\u5f8c\uff0c\u6700\u5e38\u5148\u62dc\u8a2a\u54ea\u4e00\u500b\u7db2\u9801\uff1f\u300d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u300c\u6d88\u8cbb\u8005\u5728\u79fb\u9664\u8cfc\u7269\u8eca\u524d\u6703\u6709\u4ec0\u9ebc\u884c\u70ba\uff1f\u300d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u2026\u2026\u7b49\u7b49\u554f\u984c\u3002\u7576\u7136\uff0c\u5982\u679c\u7db2\u7ad9\u7684\u6d41\u91cf\u4e0d\u9ad8\uff0c\u6703\u6bd4\u8f03\u96e3\u5f9e\u4e2d\u5f97\u5230\u6bd4\u8f03\u53ef\u4fe1\u7684\u6d1e\u898b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u6703\u793a\u7bc4\u6bd4\u8f03\u5e38\u7528\u7684\u300c\u6f0f\u6597\u63a2\u7d22\u300d\u5831\u8868\u80fd\u5c55\u73fe\u7684\u5167\u5bb9\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%BC%8F%E6%96%97%E6%8E%A2%E7%B4%A2%EF%BC%9A%E6%89%BE%E5%87%BA%E5%AE%A2%E6%88%B6%E6%B5%81%E5%A4%B1%E7%9A%84%E9%97%9C%E9%8D%B5%E7%92%B0%E7%AF%80\"><\/span><span style=\"font-weight: 400\">\u6f0f\u6597\u63a2\u7d22\uff1a\u627e\u51fa\u5ba2\u6236\u6d41\u5931\u7684\u95dc\u9375\u74b0\u7bc0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u6211\u5011\u60f3\u4e86\u89e3\u300c\u900f\u904e EDM \u5c0e\u5165\u7db2\u7ad9\u7684\u8a2a\u5ba2\uff0c\u5e73\u5747\u9593\u9694\u591a\u4e45\u5f8c\u6703\u5b8c\u6210\u8f49\u63db\u300d\uff0c\u6211\u5011\u53ef\u4ee5\u9019\u6a23\u8a2d\u5b9a\uff1a<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35542\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\uff1aEDM\u6d41\u91cf\u5e73\u5747\u8f49\u63db\u6642\u9593\u8a2d\u5b9a.png\" alt=\"\u5716\u5341\uff1aEDM\u6d41\u91cf\u5e73\u5747\u8f49\u63db\u6642\u9593\u8a2d\u5b9a\n\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\uff1aEDM\u6d41\u91cf\u5e73\u5747\u8f49\u63db\u6642\u9593\u8a2d\u5b9a.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\uff1aEDM\u6d41\u91cf\u5e73\u5747\u8f49\u63db\u6642\u9593\u8a2d\u5b9a-300x150.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\uff1aEDM\u6d41\u91cf\u5e73\u5747\u8f49\u63db\u6642\u9593\u8a2d\u5b9a-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u9019\u9ebc\u4e00\u4f86\uff0c\u6211\u5011\u5c31\u53ef\u4ee5\u4e86\u89e3\uff0c\u5f9e EDM \u5c0e\u904e\u4f86\u7684\u7db2\u7ad9\u8a2a\u5ba2\uff0c\u5e73\u5747\u6703\u82b1 26 \u5929\u4f86\u6c7a\u7b56\u8cfc\u8cb7\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35543\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e00\uff1a\u8207\u300ccpc\u300d\u5a92\u4ecb\u5340\u9694\u6bd4\u8f03.png\" alt=\"\u5716\u5341\u4e00\uff1a\u8207\u300ccpc\u300d\u5a92\u4ecb\u5340\u9694\u6bd4\u8f03\n\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e00\uff1a\u8207\u300ccpc\u300d\u5a92\u4ecb\u5340\u9694\u6bd4\u8f03.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e00\uff1a\u8207\u300ccpc\u300d\u5a92\u4ecb\u5340\u9694\u6bd4\u8f03-300x150.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e00\uff1a\u8207\u300ccpc\u300d\u5a92\u4ecb\u5340\u9694\u6bd4\u8f03-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u518d\u5c07\u300cmedium=cpc\u300d\u52a0\u5165\u5340\u9694\u6bd4\u8f03\u9805\u76ee\uff0c\u53ef\u4ee5\u767c\u73fe\u5f9e cpc \u5c0e\u5165\u7db2\u7ad9\u7684\u8a2a\u5ba2\u6d41\u91cf\uff0c\u96d6\u7136\u5e73\u5747\u53ea\u8981 4 \u5929\u5c31\u80fd\u505a\u51fa\u6c7a\u7b56\uff0c\u4f46\u8f49\u63db\u7387\u537b\u6bd4\u4f86\u81ea EDM \u7684\u6d41\u91cf\u4f4e\u975e\u5e38\u591a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u901a\u5e38\u6211\u5011\u6703\u9810\u671f\u5f9e\u700f\u89bd\u7db2\u9801\u5230\u8cfc\u8cb7\u4e4b\u9593\uff0c\u9084\u6703\u6709\u4e00\u500b\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u300d\u7684\u884c\u70ba\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u300c\u6f0f\u6597\u63a2\u7d22\u300d\u5de5\u5177\u770b\u5230\u6d41\u5931\u7387\uff0c\u751a\u81f3\u52a0\u5165\u300c\u7d30\u5206\uff0d\u88dd\u7f6e\u985e\u5225\u300d\u689d\u4ef6\uff0c\u89c0\u5bdf\u684c\u4e0a\u96fb\u8166\u548c\u884c\u52d5\u88dd\u7f6e\u7684\u653e\u68c4\u7387\u5dee\u7570\uff0c\u6216\u662f\u4e0d\u540c\u5ee3\u544a\u6d3b\u52d5 ID \u7684 EDM \u90f5\u4ef6\u5e36\u4f86\u7684\u6548\u76ca\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35544\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e8c\uff1a\u52a0\u5165\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u300d\u6b65\u9a5f.png\" alt=\"\u5716\u5341\u4e8c\uff1a\u52a0\u5165\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u300d\u6b65\u9a5f\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e8c\uff1a\u52a0\u5165\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u300d\u6b65\u9a5f.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e8c\uff1a\u52a0\u5165\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u300d\u6b65\u9a5f-300x150.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e8c\uff1a\u52a0\u5165\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u300d\u6b65\u9a5f-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35545\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e09\uff1a\u6aa2\u8996\u55ae\u4e00-EDM-\u6210\u6548.png\" alt=\"\u5716\u5341\u4e09\uff1a\u6aa2\u8996\u55ae\u4e00 EDM \u6210\u6548\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e09\uff1a\u6aa2\u8996\u55ae\u4e00-EDM-\u6210\u6548.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e09\uff1a\u6aa2\u8996\u55ae\u4e00-EDM-\u6210\u6548-300x150.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/10\/\u5716\u5341\u4e09\uff1a\u6aa2\u8996\u55ae\u4e00-EDM-\u6210\u6548-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E%EF%BC%9A%E7%94%A8%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E9%83%B5%E4%BB%B6%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5\"><\/span><span 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