{"id":35631,"date":"2023-11-10T07:33:42","date_gmt":"2023-11-10T07:33:42","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=35631"},"modified":"2023-11-10T08:21:00","modified_gmt":"2023-11-10T08:21:00","slug":"%e6%8f%90%e5%8d%87%e9%9b%bb%e5%ad%90%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7-roi%ef%bc%9a%e5%be%9e%e9%a1%a7%e5%ae%a2%e5%8f%96%e5%be%97%e9%95%b7%e6%9c%9f%e9%97%9c%e4%bf%82%e7%9a%84%e5%85%a8%e6%96%b9","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e6%8f%90%e5%8d%87%e9%9b%bb%e5%ad%90%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7-roi%ef%bc%9a%e5%be%9e%e9%a1%a7%e5%ae%a2%e5%8f%96%e5%be%97%e9%95%b7%e6%9c%9f%e9%97%9c%e4%bf%82%e7%9a%84%e5%85%a8%e6%96%b9\/","title":{"rendered":"\u63d0\u5347\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 ROI\uff1a\u5f9e\u9867\u5ba2\u53d6\u5f97\u9577\u671f\u95dc\u4fc2\u7684\u5168\u65b9\u4f4d\u7b56\u7565"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27021\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/Summer_TW_V2_20201204.png\" alt=\"\u7c3d\u540d\u6a94\" width=\"1200\" height=\"320\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/Summer_TW_V2_20201204.png 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/Summer_TW_V2_20201204-300x80.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/Summer_TW_V2_20201204-1024x273.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2022\/07\/Summer_TW_V2_20201204-768x205.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u8f49\u773c\u9032\u5165\u5e74\u5e95\u5927\u4fc3\u74b0\u7bc0\u4e86\uff0c\u5404\u5927\u5546\u5bb6\u5728\u8ce3\u529b PK\uff0c\u8207\u6b64\u540c\u6642\u5728\u4eca\u5e74\u6700\u5f8c\u4e00\u5b63\u5ea6\uff0c\u610f\u5473\u8457\u8981\u6e96\u5099\u958b\u59cb\u76e4\u7b97\u4eca\u5e74\u7684\u696d\u7e3e\u71df\u904b\u56de\u5831\u72c0\u6cc1\u3002\u6709\u4e9b\u96fb\u5546\u4f01\u696d\u901a\u5e38\u6703\u4f7f\u7528\u6295\u8cc7\u5831\u916c\u7387 (ROI) \u4f5c\u70ba\u4e00\u500b\u91cd\u8981\u6307\u6a19\uff0c\u7528\u65bc\u8a55\u4f30\u6295\u8cc7\u60c5\u6cc1\u3002\u5728\u9019\u5834\u96fb\u5546\u7af6\u722d\u4e2d\uff0c\u8015\u8018\u90f5\u4ef6\u884c\u92b7\u9818\u57df\u7684\u884c\u92b7\u4eba\u54e1\u60f3\u5fc5\u4e5f\u5df2\u7d93\u958b\u59cb\u898f\u5283\u4f48\u5c40\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387\u7b56\u7565\uff0c\u8861\u91cf\u884c\u92b7\u548c\u5927\u4fc3\u7684\u6709\u6548\u6027\u3002<\/p>\n<h2><strong>\u6dfa\u6dfa\u4e86\u89e3\u90f5\u4ef6\u884c\u92b7 ROI<\/strong><\/h2>\n<p>ROI\uff0c\u5c31\u662f\u884c\u92b7\u9818\u57df\u6240\u8aaa\u7684\u6295\u8cc7\u5831\u916c\u7387 (Return on investment) \u3002\u6b63\u5982\u6211\u5011\u958b\u982d\u63d0\u5230\u6295\u8cc7\u56de\u5831\u7387\uff0c\u5b83\u662f\u96fb\u5546\u4f01\u696d\u7684\u4e00\u500b\u91cd\u8981\u6307\u6a19\uff0c\u96fb\u5546\u516c\u53f8\u7528\u5176\u8861\u91cf\u884c\u92b7\u548c\u4fc3\u92b7\u6d3b\u52d5\u7684\u6709\u6548\u6027\uff0c\u6bd4\u5982\u5c0d\u6bd4\u5e7e\u500b\u6708\u3001\u5e7e\u5e74\u524d\u7684\u6536\u5165\u8b8a\u5316\uff0c\u540c\u6642\u4e5f\u80fd\u8ffd\u8e2a \u5c55\u73fe\u51fa\u5ba2\u6236\u5c0d\u516c\u53f8\u8b8a\u5316\u7684\u53cd\u61c9\u3002<\/p>\n<p>\u76ee\u524d\uff0c\u5c0d\u96fb\u5546\u4f86\u8aaa\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u662f\u96fb\u5546\u6d3b\u52d5\u6700\u6709\u5229\u7684\u7ba1\u9053\u4e4b\u4e00\u3002\u82e5\u5c07\u6b64\u6307\u6a19\u8207\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7ba1\u9053\u7d50\u5408\u8d77\u4f86\uff0c\u90f5\u4ef6\u884c\u92b7 ROI \u5c31\u662f\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5\u7522\u751f\u7684\u6de8\u5229\u6f64\uff0c\u8868\u793a\u90f5\u4ef6\u884c\u92b7\u6210\u529f\u7684\u7a0b\u5ea6\uff0c\u80fd\u70ba\u5f8c\u7e8c\u884c\u92b7\u5ba2\u88fd\u5316\u53ef\u6301\u7e8c\u7684\u6210\u9577\u7b56\u7565\u3002<\/p>\n<p><strong>\u4ec0\u9ebc\u56e0\u7d20\u5f71\u97ff\u90f5\u4ef6\u884c\u92b7 ROI\uff1f<\/strong><\/p>\n<p>\u4e0d\u5c11\u4eba\u53ef\u80fd\u6703\u4e0d\u4e86\u89e3\uff1a\u4ee5\u70ba\u90f5\u4ef6\u767c\u51fa\u53bb\u5c31\u662f\u767c\u51fa\u53bb\u4e86\u3002\u5176\u5be6\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\u4e5f\u53ef\u4ee5\u8861\u91cf ROI\uff0c\u8a55\u4f30\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7ba1\u9053\u7684\u7e3e\u6548\u8207\u56de\u5831\u72c0\u6cc1\u3002\u900f\u904e\u56de\u994b\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 ROI\uff0c\u5e6b\u52a9\u6539\u5584\u4f01\u696d\u884c\u92b7\u6d3b\u52d5\u3002<\/p>\n<p>\u7576\u884c\u92b7\u4eba\u54e1\u958b\u59cb\u5411\u5ba2\u6236\u767c\u9001\u884c\u92b7\u90f5\u4ef6\uff0c\u60f3\u8981\u77e5\u9053\u6bcf\u6b21\u767c\u9001\u7b56\u7565\u70ba\u696d\u52d9\u5e36\u4f86\u591a\u5927\u7684\u5229\u6f64\uff0c\u90a3\u9ebc\uff0c\u8981\u5148\u77e5\u9053\u5f71\u97ff\u90f5\u4ef6\u884c\u92b7\u6295\u8cc7\u5831\u916c\u7387\u7684\u95dc\u9375\u5404\u500b\u8981\u9ede\uff1a\u958b\u555f\u3001\u9ede\u64ca\u3001\u8f49\u63db\u3001\u53d6\u6d88\u8a02\u95b1\u3001 \u9000\u4ef6\u7387\u3002\u6839\u64da\u5404\u500b\u95dc\u9375\u8981\u9ede\u63d0\u4f9b\u6578\u64da\u56de\u994b\uff0c\u7136\u5f8c\u9032\u884c\u5177\u9ad4\u5316\u6578\u64da\u5206\u6790\u3002<\/p>\n<h2><strong>\u63d0\u5347\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 ROI \u5168\u65b9\u4f4d\u7b56\u7565<\/strong><\/h2>\n<p>\u96fb\u5546\u4eba\u54e1\u548c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4eba\u54e1\u6df1\u77e5\u82e5\u80fd\u8af3\u719f\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e4b\u9053\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u53ef\u4ee5\u70ba\u4ed6\u5011\u7684\u696d\u52d9\u5e36\u4f86\u597d\u8655\uff0c\u7121\u8ad6\u5f9e\u6f5b\u5728\u5ba2\u6236\u958b\u767c\uff0c\u9084\u662f\u6253\u9020\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u57f9\u990a\u7a69\u5b9a\u53ef\u4fe1\u7684\u9577\u4e45\u5ba2\u6236\u95dc\u4fc2.. .\u7686\u53ef\u517c\u6536\u3002\u56e0\u6b64\uff0c\u5b78\u7fd2\u6700\u5927\u5316 ROI \u7684\u5168\u65b9\u4f4d\u7b56\u7565\u8207\u6280\u5de7\uff0c\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<h3><strong>\u5ba2\u6236\u7372\u53d6\u589e\u52a0 ROI<\/strong><\/h3>\n<p><strong>1.\u53ef\u9760\u7684\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0<\/strong><\/p>\n<p>\u4e0d\u8981\u518d\u5bc4\u671b\u5f9e\u81ea\u5df1\u7684\u4fe1\u7bb1\u624b\u52d5\u767c\u9001\u90f5\u4ef6\uff0c\u4f86\u63d0\u9ad8\u90f5\u4ef6\u884c\u92b7 ROI\uff0c\u7279\u5225\u662f\u7576\u60a8\u624b\u4e0a\u7d2f\u7a4d\u5230\u6578\u5343\u4e0a\u842c\u7684\u4fe1\u7bb1\u6642\uff0c\u6b64\u6642\u61c9\u8a72\u5bc4\u8a17\u65bc\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\uff0c\u751a\u81f3\u662f\u81ea\u52d5\u5316\u5e73\u53f0\u66ff\u60a8 \u5b8c\u6210\u90f5\u4ef6\u5de5\u4f5c\u3002 \u9019\u4e9b\u5e73\u53f0\u5de5\u5177\u4f8b\u5982 Benchmark Email\u3001Mailchimp \u7b49\u5927\u54c1\u724c\uff0c\u4e00\u822c\u63d0\u4f9b\u5c08\u696d\u90f5\u4ef6\u7bc4\u672c\u3001\u5177\u9ad4\u5316\u7684\u8cc7\u6599\u5206\u6790\u5831\u8868\u3001\u81ea\u52d5\u5316\u89f8\u767c\u90f5\u4ef6\u3001\u8a02\u95b1\u8868\u55ae\u3001\u9069\u7528\u884c\u52d5\u88dd\u7f6e&#8230;\u7b49\u597d\u7528\u529f\u80fd\uff0c\u5354\u52a9\u958b\u767c\u53d6\u5f97\u5ba2\u6236\u4f86\u6e90\u3002 \u56e0\u6b64\uff0c\u4e0d\u59a8\u514d\u8cbb\u8a66\u7528\uff0c\u5617\u8a66\u6548\u679c\uff0c\u518d\u6c7a\u5b9a\u8cfc\u8cb7\uff0c\u4eab\u7528\u66f4\u591a\u667a\u6167\u529f\u80fd\uff0c\u8f15\u9b06\u589e\u52a0\u6709\u6548 Email \u540d\u55ae\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35633\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231101.jpg\" alt=\"\" width=\"2000\" height=\"1414\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231101.jpg 2000w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231101-300x212.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231101-1024x724.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231101-768x543.jpg 768w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231101-1536x1086.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p><strong>2.\u589e\u52a0\u5065\u5eb7\u7684\u8a02\u95b1\u540d\u55ae<\/strong><\/p>\n<p>\u7e7c\u9078\u64c7\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u5f8c\uff0c\u6536\u96c6\u540d\u55ae\u5c0d\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\u4e5f\u662f\u4e00\u9805\u91cd\u8981\u7684\u5de5\u7a0b\uff0c\u56e0\u70ba\u60f3\u8981\u589e\u52a0\u90f5\u4ef6\u884c\u92b7 ROI\uff0c\u9700\u8981\u6536\u96c6\u6709\u6548\u5065\u5eb7\u7684 Email \u540d\u55ae\u3002\u5728\u65e5\u5e38\u767c\u9001\uff0c\u9700\u8981\u5207\u95dc\u6ce8\u8a02\u95b1\u8005\u7684\u884c\u70ba\uff0c\u4e26\u5b9a\u671f\u6aa2\u67e5 Email \u540d\u55ae\uff0c\u53ca\u6642\u522a\u9664\u7121\u6548\u7684\u4fe1\u7bb1\u3001\u5f9e\u4e0d\u4e92\u52d5\u7684\u4fe1\u7bb1\uff0c\u9019\u6a23\u7684\u76ee\u6a19\u662f\u8207\u8a02\u95b1\u8005\u5efa\u7acb\u5065\u5eb7\u7684\u95dc\u4fc2\uff0c\u4e26\u900f\u904e\u78ba\u5be6\u5c0d\u60a8\u7684\u5167\u5bb9\u611f \u6709\u8208\u8da3\u7684\u7528\u6236\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u90f5\u4ef6\u884c\u92b7 ROI\u3002<\/p>\n<p><strong>3.\u6ce8\u610f\u6642\u6a5f<\/strong><\/p>\n<p>\u6642\u6a5f\u5c31\u662f\u6a5f\u6703\u3002\u6642\u6a5f\u5728\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e2d\u81f3\u95dc\u91cd\u8981\uff0c\u5728\u9069\u5408\u7684\u65e5\u671f\u6642\u9593\u9ede\uff0c\u5c07\u90f5\u4ef6\u9001\u51fa\u5230\u6536\u4ef6\u8005\u4fe1\u7bb1\uff0c\u5f88\u5927\u7a0b\u5ea6\u589e\u52a0\u958b\u555f\u7684\u6a5f\u6703\u3002\u6839\u64da\u53d7\u773e\u4e0d\u540c\u7684\u884c\u70ba\uff0c\u5728\u4ed6\u5011\u5e0c\u671b\u958b\u555f\u7684\u6642\u9593\u767c\u9001\uff0c\u4f8b\u5982\u5927\u90e8\u5206\u7528\u6236\u53ef\u80fd\u5728\u5468\u4e8c\u4e0a\u5348\u700f\u89bd\u90f5\u4ef6\uff0c\u800c\u90e8\u5206\u5e74\u8f15\u7528\u6236\u559c\u6b61\u5728\u665a\u4e0a\u958b\u555f\u700f\u89bd\u3002\u70ba\u4e86\u4e0d\u932f\u904e\u7d55\u4f73\u767c\u9001\u6642\u6a5f\uff0c\u63a8\u85a6\u4f7f\u7528\u6d3b\u52d5\u65e5\u66c6\uff0c\u7d50\u5408\u884c\u92b7\u6d3b\u52d5\u6642\u9593\uff0c\u7d44\u5408\u6210\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u65e5\u66c6\uff0c\u78ba\u4fdd\u9075\u5faa\u6240\u6709\u8a08\u5283\u65b9\u6848\u4e0d\u6703\u88ab\u5fd8\u8a18\u3002\u5f88\u591a\u5e73\u53f0\u6703\u63d0\u4f9b\u4e00\u5e74\u7684\u884c\u92b7\u884c\u4e8b\u66c6\u7d66\u7528\u6236\u53c3\u8003\uff0c\u65b9\u4fbf\u7528\u6236\uff0c\u50cf\u662f\u4e0b\u5716\u4e2d mailjet \u96fb\u5b50\u7248\u65e5\u66c6\u3001Benchmark \u9001\u7d66\u7528\u6236\u7684\u514d\u8cbb\u5be6\u9ad4\u684c\u6b77\uff01<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35635\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231102-1.png\" alt=\"\" width=\"2000\" height=\"1414\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231102-1.png 2000w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231102-1-300x212.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231102-1-1024x724.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231102-1-768x543.png 768w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-20231102-1-1536x1086.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<h3><strong>\u7dad\u7e6b\u9577\u671f\u5ba2\u6236\u95dc\u4fc2\u589e\u52a0 ROI<\/strong><\/h3>\n<p><strong>1.\u52a0\u5165\u5f15\u4eba\u5165\u52dd\u7684\u8a2d\u8a08\u5143\u7d20<\/strong><\/p>\n<p>\u5982\u679c\u60f3\u8981\u8a02\u95b1\u8005\u6301\u7e8c\u958b\u555f\u96fb\u5b50\u90f5\u4ef6\uff0c\u9700\u8981\u5f9e\u4ed6\u5011\u6536\u5230\u7684\u5176\u4ed6\u90f5\u4ef6\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u53ef\u4ee5\u5617\u8a66\u4f7f\u7528 GIF \u52d5\u5716\u548c\u5373\u6642\u5167\u5bb9\uff0c\u6253\u52d5\u6536\u4ef6\u8005\u3002\u5145\u5206\u5229\u7528\u624b\u4e0a\u5145\u8db3\u7684\u8a2d\u8a08\u8cc7\u6e90\uff0c\u9080\u8acb\u6536\u4ef6\u4eba\u8207\u90f5\u4ef6\u5167\u5bb9\u4e92\u52d5\uff1b\u6b64\u5916\uff0c\u52a0\u5165\u5373\u6642\u5167\u5bb9\uff0c\u884c\u92b7\u6d3b\u52d5\u8a08\u6642\u5668\u3001\u5373\u6642\u8abf\u67e5\u7b49\u90fd\u53ef\u5728\u8003\u616e\u7bc4\u570d\u5167\u3002<\/p>\n<p><strong>2.\u512a\u5316\u90f5\u4ef6\u767c\u9001\u983b\u7387<\/strong><\/p>\n<p>\u6839\u64da\u884c\u92b7\u7814\u7a76\u767c\u73fe\uff0c\u767c\u9001 9-16 \u5c01\u96fb\u5b50\u90f5\u4ef6\u7684\u5e73\u5747 ROI \u662f 46:1\uff0c\u800c\u767c\u9001\u6975\u5c11\u6216\u904e\u5ea6\u767c\u9001\u6703\u5c0e\u81f4\u8f03\u4f4e\u7684 ROI\u3002\u56e0\u6b64\uff0c\u70ba\u4e86\u907f\u514d\u90f5\u4ef6\u6df9\u6c92\u5728\u6536\u4ef6\u8005\u7684\u4fe1\u7bb1\uff0c\u6216\u88ab\u7576\u6210\u5783\u573e\u90f5\u4ef6\uff0c\u53ef\u898f\u5283\u597d\u90f5\u4ef6\u767c\u9001\u7684\u983b\u7387\uff0c\u5728\u9577\u671f\u767c\u9001\u4e2d\u6e2c\u8a66\u767c\u9001\u983b\u7387\uff0c\u6700\u5f8c\u5f62\u6210\u56fa\u5b9a\u7684\u767c\u9001\u983b\u7387\uff0c\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u4e5f\u80fd\u5f62\u6210 \u826f\u597d\u7684\u6536\u4ef6\u4eba\u8b80\u4fe1\u7fd2\u6163\u3002<\/p>\n<p><strong>3.\u8ffd\u8e64\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7e3e\u6548<\/strong><\/p>\n<p>\u5728\u6700\u521d\u5165\u624b\u90f5\u4ef6\u5e73\u53f0\u6642\uff0c\u5982\u540c\u6211\u5011\u5728\u524d\u9762\u6240\u63d0\u53ca\u7684\uff0c\u90f5\u4ef6\u5206\u6790\u5831\u544a\u662f\u91cd\u8981\u7684\u8003\u91cf\u56e0\u7d20\uff0c\u6bcf\u500b\u96fb\u5b50\u90f5\u4ef6\u5e73\u53f0\u5e7e\u4e4e\u90fd\u6703\u63d0\u4f9b\u4e00\u6574\u5957\u8cc7\u6599\u5206\u6790\u529f\u80fd\u3002\u5206\u6790\u5831\u544a\u8cc7\u6599\u958b\u555f\u7387\u3001\u9ede\u64ca\u7387\u3001\u53d6\u6d88\u8a02\u95b1\u7387\u7b49\u6307\u6a19\uff0c\u8868\u793a\u90f5\u4ef6\u7684\u767c\u9001\u7e3e\u6548\uff0c\u4f9d\u64da\u6578\u64da\u7e3e\u6548\u8a55\u4f30\u6bcf\u6b21\u884c\u92b7\u6d3b\u52d5\u7684\u6548\u679c\uff0c\u5f9e\u800c\u4e86\u89e3\u5f9e\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\u4e2d\u5be6\u969b\u8cfa\u53d6\u7684\u6536\u5165\u3002<\/p>\n<h2><strong>\u7559\u4f4f\u5ba2\u6236\uff0c\u589e\u52a0 ROI<\/strong><\/h2>\n<p>\u63d0\u9ad8\u90f5\u4ef6\u884c\u92b7 ROI \u6b78\u6839\u7a76\u5e95\u662f\u63d0\u4f9b\u5ba2\u6236\u60f3\u8981\u7684\u670d\u52d9\u3001\u7522\u54c1\u548c\u8cc7\u8a0a\uff0c\u82b1\u5fc3\u601d\u7559\u4f4f\u5ba2\u6236\uff0c\u5c31\u5f88\u5927\u53ef\u80fd\u589e\u52a0 ROI\u3002\u90f5\u4ef6\u884c\u92b7\u904e\u7a0b\u6709\u4e00\u7cfb\u5217\u7684\u5de5\u4f5c\uff0c\u800c\u4e14\u662f\u4e0d\u9593\u65b7\u7684\u512a\u5316\u904e\u7a0b\u3002\u900f\u904e\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u6240\u6709\u529f\u80fd\u5438\u5f15\u6f5b\u5ba2\u3001\u8f49\u63db\u5ba2\u6236\uff0c\u884c\u92b7\u4eba\u54e1\u518d\u7d93\u904e\u6df1\u601d\u719f\u616e\u7684\u898f\u5283\uff0c\u5236\u5b9a\u53ef\u884c\u7684\u7b56\u7565\uff0c\u63d0\u9ad8\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 ROI \u6307\u65e5\u53ef\u5f85\u3002<\/p>\n<p><a href=\"https:\/\/ui.benchmarkemail.com\/tw\/register?p=906205&amp;utm_source=EDM&amp;utm_medium=referral&amp;utm_campaign=EDM202311_B\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35636 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-202311-\u514d\u8d39\u8bd5\u7528CTA.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-202311-\u514d\u8d39\u8bd5\u7528CTA.png 700w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-202311-\u514d\u8d39\u8bd5\u7528CTA-300x86.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/secure.livechatinc.com\/licence\/1067033\/open_chat.cgi?groups=8\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35637 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-202311-\u7ebf\u4e0a\u5ba2\u670dCTA.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-202311-\u7ebf\u4e0a\u5ba2\u670dCTA.png 700w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/11\/TW-202311-\u7ebf\u4e0a\u5ba2\u670dCTA-300x86.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8f49\u773c\u9032\u5165\u5e74\u5e95\u5927\u4fc3\u74b0\u7bc0\u4e86\uff0c\u5404\u5927\u5546\u5bb6\u5728\u8ce3\u529b PK\uff0c\u8207\u6b64\u540c\u6642\u5728\u4eca\u5e74\u6700\u5f8c\u4e00\u5b63\u5ea6\uff0c\u610f\u5473\u8457\u8981\u6e96\u5099\u958b\u59cb\u76e4\u7b97\u4eca\u5e74\u7684\u696d\u7e3e\u71df\u904b\u56de\u5831\u72c0\u6cc1\u3002\u6709\u4e9b\u96fb\u5546\u4f01\u696d\u901a\u5e38\u6703\u4f7f\u7528\u6295\u8cc7\u5831\u916c\u7387 (ROI) \u4f5c\u70ba\u4e00\u500b\u91cd\u8981\u6307\u6a19\uff0c\u7528\u65bc\u8a55\u4f30\u6295\u8cc7\u60c5\u6cc1\u3002\u5728\u9019\u5834\u96fb\u5546\u7af6\u722d\u4e2d\uff0c\u8015\u8018\u90f5\u4ef6\u884c\u92b7\u9818\u57df\u7684\u884c\u92b7\u4eba\u54e1\u60f3\u5fc5\u4e5f\u5df2\u7d93\u958b\u59cb\u898f\u5283\u4f48\u5c40\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387\u7b56\u7565\uff0c\u8861\u91cf\u884c\u92b7\u548c\u5927\u4fc3\u7684\u6709\u6548\u6027\u3002 \u6dfa\u6dfa\u4e86\u89e3\u90f5\u4ef6\u884c\u92b7 ROI ROI\uff0c\u5c31\u662f\u884c\u92b7\u9818\u57df\u6240\u8aaa\u7684\u6295\u8cc7\u5831\u916c\u7387 (Return on investment) \u3002\u6b63\u5982\u6211\u5011\u958b\u982d\u63d0\u5230\u6295\u8cc7\u56de\u5831\u7387\uff0c\u5b83\u662f\u96fb\u5546\u4f01\u696d\u7684\u4e00\u500b\u91cd\u8981\u6307\u6a19\uff0c\u96fb\u5546\u516c\u53f8\u7528\u5176\u8861\u91cf\u884c\u92b7\u548c\u4fc3\u92b7\u6d3b\u52d5\u7684\u6709\u6548\u6027\uff0c\u6bd4\u5982\u5c0d\u6bd4\u5e7e\u500b\u6708\u3001\u5e7e\u5e74\u524d\u7684\u6536\u5165\u8b8a\u5316\uff0c\u540c\u6642\u4e5f\u80fd\u8ffd\u8e2a \u5c55\u73fe\u51fa\u5ba2\u6236\u5c0d\u516c\u53f8\u8b8a\u5316\u7684\u53cd\u61c9\u3002 \u76ee\u524d\uff0c\u5c0d\u96fb\u5546\u4f86\u8aaa\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u662f\u96fb\u5546\u6d3b\u52d5\u6700\u6709\u5229\u7684\u7ba1\u9053\u4e4b\u4e00\u3002\u82e5\u5c07\u6b64\u6307\u6a19\u8207\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7ba1\u9053\u7d50\u5408\u8d77\u4f86\uff0c\u90f5\u4ef6\u884c\u92b7 ROI \u5c31\u662f\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5\u7522\u751f\u7684\u6de8\u5229\u6f64\uff0c\u8868\u793a\u90f5\u4ef6\u884c\u92b7\u6210\u529f\u7684\u7a0b\u5ea6\uff0c\u80fd\u70ba\u5f8c\u7e8c\u884c\u92b7\u5ba2\u88fd\u5316\u53ef\u6301\u7e8c\u7684\u6210\u9577\u7b56\u7565\u3002 \u4ec0\u9ebc\u56e0\u7d20\u5f71\u97ff\u90f5\u4ef6\u884c\u92b7 ROI\uff1f \u4e0d\u5c11\u4eba\u53ef\u80fd\u6703\u4e0d\u4e86\u89e3\uff1a\u4ee5\u70ba\u90f5\u4ef6\u767c\u51fa\u53bb\u5c31\u662f\u767c\u51fa\u53bb\u4e86\u3002\u5176\u5be6\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\u4e5f\u53ef\u4ee5\u8861\u91cf ROI\uff0c\u8a55\u4f30\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7ba1\u9053\u7684\u7e3e\u6548\u8207\u56de\u5831\u72c0\u6cc1\u3002\u900f\u904e\u56de\u994b\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 ROI\uff0c\u5e6b\u52a9\u6539\u5584\u4f01\u696d\u884c\u92b7\u6d3b\u52d5\u3002 \u7576\u884c\u92b7\u4eba\u54e1\u958b\u59cb\u5411\u5ba2\u6236\u767c\u9001\u884c\u92b7\u90f5\u4ef6\uff0c\u60f3\u8981\u77e5\u9053\u6bcf\u6b21\u767c\u9001\u7b56\u7565\u70ba\u696d\u52d9\u5e36\u4f86\u591a\u5927\u7684\u5229\u6f64\uff0c\u90a3\u9ebc\uff0c\u8981\u5148\u77e5\u9053\u5f71\u97ff\u90f5\u4ef6\u884c\u92b7\u6295\u8cc7\u5831\u916c\u7387\u7684\u95dc\u9375\u5404\u500b\u8981\u9ede\uff1a\u958b\u555f\u3001\u9ede\u64ca\u3001\u8f49\u63db\u3001\u53d6\u6d88\u8a02\u95b1\u3001 \u9000\u4ef6\u7387\u3002\u6839\u64da\u5404\u500b\u95dc\u9375\u8981\u9ede\u63d0\u4f9b\u6578\u64da\u56de\u994b\uff0c\u7136\u5f8c\u9032\u884c\u5177\u9ad4\u5316\u6578\u64da\u5206\u6790\u3002 \u63d0\u5347\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 ROI \u5168\u65b9\u4f4d\u7b56\u7565 \u96fb\u5546\u4eba\u54e1\u548c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4eba\u54e1\u6df1\u77e5\u82e5\u80fd\u8af3\u719f\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e4b\u9053\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u53ef\u4ee5\u70ba\u4ed6\u5011\u7684\u696d\u52d9\u5e36\u4f86\u597d\u8655\uff0c\u7121\u8ad6\u5f9e\u6f5b\u5728\u5ba2\u6236\u958b\u767c\uff0c\u9084\u662f\u6253\u9020\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u57f9\u990a\u7a69\u5b9a\u53ef\u4fe1\u7684\u9577\u4e45\u5ba2\u6236\u95dc\u4fc2.. .\u7686\u53ef\u517c\u6536\u3002\u56e0\u6b64\uff0c\u5b78\u7fd2\u6700\u5927\u5316 ROI \u7684\u5168\u65b9\u4f4d\u7b56\u7565\u8207\u6280\u5de7\uff0c\u975e\u5e38\u91cd\u8981\u3002 \u5ba2\u6236\u7372\u53d6\u589e\u52a0 ROI 1.\u53ef\u9760\u7684\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0 \u4e0d\u8981\u518d\u5bc4\u671b\u5f9e\u81ea\u5df1\u7684\u4fe1\u7bb1\u624b\u52d5\u767c\u9001\u90f5\u4ef6\uff0c\u4f86\u63d0\u9ad8\u90f5\u4ef6\u884c\u92b7 ROI\uff0c\u7279\u5225\u662f\u7576\u60a8\u624b\u4e0a\u7d2f\u7a4d\u5230\u6578\u5343\u4e0a\u842c\u7684\u4fe1\u7bb1\u6642\uff0c\u6b64\u6642\u61c9\u8a72\u5bc4\u8a17\u65bc\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\uff0c\u751a\u81f3\u662f\u81ea\u52d5\u5316\u5e73\u53f0\u66ff\u60a8 \u5b8c\u6210\u90f5\u4ef6\u5de5\u4f5c\u3002 \u9019\u4e9b\u5e73\u53f0\u5de5\u5177\u4f8b\u5982 Benchmark Email\u3001Mailchimp \u7b49\u5927\u54c1\u724c\uff0c\u4e00\u822c\u63d0\u4f9b\u5c08\u696d\u90f5\u4ef6\u7bc4\u672c\u3001\u5177\u9ad4\u5316\u7684\u8cc7\u6599\u5206\u6790\u5831\u8868\u3001\u81ea\u52d5\u5316\u89f8\u767c\u90f5\u4ef6\u3001\u8a02\u95b1\u8868\u55ae\u3001\u9069\u7528\u884c\u52d5\u88dd\u7f6e&#8230;\u7b49\u597d\u7528\u529f\u80fd\uff0c\u5354\u52a9\u958b\u767c\u53d6\u5f97\u5ba2\u6236\u4f86\u6e90\u3002 \u56e0\u6b64\uff0c\u4e0d\u59a8\u514d\u8cbb\u8a66\u7528\uff0c\u5617\u8a66\u6548\u679c\uff0c\u518d\u6c7a\u5b9a\u8cfc\u8cb7\uff0c\u4eab\u7528\u66f4\u591a\u667a\u6167\u529f\u80fd\uff0c\u8f15\u9b06\u589e\u52a0\u6709\u6548 Email 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mailjet \u96fb\u5b50\u7248\u65e5\u66c6\u3001Benchmark&hellip;<\/p>\n","protected":false},"author":361,"featured_media":35644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2640],"tags":[],"class_list":["post-35631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2640"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u63d0\u5347\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 ROI\uff1a\u5f9e\u9867\u5ba2\u53d6\u5f97\u9577\u671f\u95dc\u4fc2\u7684\u5168\u65b9\u4f4d\u7b56\u7565 - Benchmark<\/title>\n<meta name=\"description\" content=\"\u8f49\u773c\u9032\u5165\u5e74\u5e95\u5927\u4fc3\u74b0\u7bc0\u4e86\uff0c\u5404\u5927\u5546\u5bb6\u5728\u8ce3\u529b 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