{"id":35795,"date":"2023-12-11T06:38:24","date_gmt":"2023-12-11T06:38:24","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=35795"},"modified":"2023-12-11T06:41:26","modified_gmt":"2023-12-11T06:41:26","slug":"a-b%e6%b8%ac%e8%a9%a6%e6%a1%88%e4%be%8b%e5%88%86%e4%ba%ab%ef%bc%9a%e6%88%90%e5%8a%9f%e6%8f%90%e9%ab%98%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e7%b8%be%e6%95%88%e7%9a%84%e5%af%a6%e8%ad%89%e7%a0%94","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-b%e6%b8%ac%e8%a9%a6%e6%a1%88%e4%be%8b%e5%88%86%e4%ba%ab%ef%bc%9a%e6%88%90%e5%8a%9f%e6%8f%90%e9%ab%98%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e7%b8%be%e6%95%88%e7%9a%84%e5%af%a6%e8%ad%89%e7%a0%94\/","title":{"rendered":"A\/B\u6e2c\u8a66\u6848\u4f8b\u5206\u4eab\uff1a\u6210\u529f\u63d0\u9ad8\u90f5\u4ef6\u884c\u92b7\u7e3e\u6548\u7684\u5be6\u8b49\u7814\u7a76"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21763\" 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class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7c21\u55ae\u4f86\u8aaa\uff0cA\/B\u6e2c\u8a66\u662f\u5c07\u4e0d\u540c\u7684\u5169\u500b\u7248\u672c\u76f8\u4e92\u6bd4\u8f03\u4ee5\u78ba\u5b9a\u54ea\u7a2e\u7248\u672c\u66f4\u597d\u7684\u65b9\u6cd5\u3002\u672c\u8cea\u4e0a\u662f\u4e00\u7a2e\u5be6\u9a57\uff0c\u5148\u5728\u7522\u54c1\/\u9801\u9762\u4e2d\u52a0\u5165\u8b8a\u91cf\uff0c\u96a8\u6a5f\u767c\u9001\u7d66\u7528\u6236\u5f8c\u518d\u901a\u904e\u7d71\u8a08\u5206\u6790\u4f86\u78ba\u5b9a\u54ea\u500b\u8b8a\u91cf\u5e36\u4f86\u7684\u8f49\u5316\u6548\u679c\u66f4\u597d\u3002\u90f5\u4ef6\u884c\u92b7\u4e5f\u662f\u540c\u7406\uff0c\u53ea\u9700\u5c07\u90f5\u4ef6\u5167\u5bb9\u3001\u8a2d\u8a08\u5143\u7d20\u3001\u767c\u9001\u6642\u9593\u7b49\u65b9\u9762\u5957\u5165\u516c\u5f0f\u9032\u884c\u5c0d\u6bd4\uff0c\u518d\u5c07\u6e2c\u8a66\u51fa\u4f86\u7684\u66f4\u597d\u7d50\u679c\u9078\u4f5c\u70ba\u60a8\u7684\u6700\u7d42\u884c\u92b7\u90f5\u4ef6\u3002<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35797\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/1.jpg\" alt=\"\" width=\"1414\" height=\"2000\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/1.jpg 1414w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/1-212x300.jpg 212w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/1-724x1024.jpg 724w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/1-768x1086.jpg 768w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/1-1086x1536.jpg 1086w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35798\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/2.jpg\" alt=\"\" width=\"1414\" height=\"2000\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/2.jpg 1414w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/2-212x300.jpg 212w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/2-724x1024.jpg 724w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/2-768x1086.jpg 768w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/2-1086x1536.jpg 1086w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"AB_%E6%B8%AC%E8%A9%A6%E7%9A%84%E5%A5%BD%E8%99%95\"><\/span><strong><span style=\"color: #0000ff\">A\/B \u6e2c\u8a66\u7684\u597d\u8655<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>\u512a\u5316\u90f5\u4ef6\u5167\u5bb9\uff1a\u901a\u904eA\/B\u6e2c\u8a66\uff0c\u53ef\u4ee5\u4e86\u89e3\u54ea\u4e9b\u90f5\u4ef6\u4e3b\u984c\u3001\u5167\u5bb9\u548c\u8a2d\u8a08\u5143\u7d20\u66f4\u80fd\u5438\u5f15\u6536\u4ef6\u4eba\uff0c\u5f9e\u800c\u63d0\u9ad8\u6253\u958b\u7387\u548c\u9ede\u64ca\u7387\u3002<\/li>\n<li>\u63d0\u9ad8\u8f49\u5316\u7387\uff1aA\/B\u6e2c\u8a66\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u627e\u5230\u6700\u80fd\u5f15\u5c0e\u6536\u4ef6\u4eba\u5b8c\u6210\u7279\u5b9a\u76ee\u6a19\u7684\u90f5\u4ef6\uff0c\u5982\u8cfc\u8cb7\u5546\u54c1\u3001\u8a3b\u518a\u6d3b\u52d5\u7b49\uff0c\u5f9e\u800c\u63d0\u9ad8\u8f49\u5316\u7387\u3002<\/li>\n<li>\u964d\u4f4e\u9000\u8a02\u7387\uff1a\u901a\u904e\u6e2c\u8a66\u4e0d\u540c\u7248\u672c\u7684\u90f5\u4ef6\uff0c\u4f01\u696d\u53ef\u4ee5\u627e\u5230\u66f4\u7b26\u5408\u6536\u4ef6\u4eba\u671f\u671b\u7684\u90f5\u4ef6\uff0c\u5f9e\u800c\u964d\u4f4e\u9000\u8a02\u7387\u3002<\/li>\n<li>\u63d0\u9ad8ROI\uff1aA\/B\u6e2c\u8a66\u53ef\u4ee5\u63d0\u9ad8\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6548\u679c\uff0c\u4f01\u696d\u53ef\u4ee5\u7372\u5f97\u66f4\u9ad8\u7684\u6295\u8cc7\u56de\u5831\u7387\u3002<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%E5%AF%A6%E6%96%BD_AB_%E6%B8%AC%E8%A9%A6%E7%9A%84%E7%9B%AE%E7%9A%84\"><\/span><strong><span style=\"color: #0000ff\">\u5be6\u65bd A\/B \u6e2c\u8a66\u7684\u76ee\u7684<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>\u78ba\u5b9a\u6e2c\u8a66\u76ee\u6a19\uff1a\u5728\u958b\u59cbA\/B\u6e2c\u8a66\u4e4b\u524d\uff0c\u9700\u8981\u660e\u78ba\u6e2c\u8a66\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u6bd4\u5982\u662f\u63d0\u9ad8\u6253\u958b\u7387\u3001\u9ede\u64ca\u7387\u6216\u8f49\u5316\u7387\u3002<\/li>\n<li>\u8a2d\u8a08\u6e2c\u8a66\u8b8a\u91cf\uff1a\u6839\u64da\u6e2c\u8a66\u76ee\u6a19\uff0c\u8a2d\u8a08\u4e0d\u540c\u7684\u8b8a\u91cf\uff0c\u5982\u90f5\u4ef6\u4e3b\u984c\u3001\u5167\u5bb9\u3001\u8a2d\u8a08\u5143\u7d20\u3001\u767c\u9001\u6642\u9593\u7b49\u3002<\/li>\n<li>\u767c\u9001\u6e2c\u8a66\u90f5\u4ef6\uff1a\u70ba\u4e86\u7372\u5f97\u5177\u6709\u4ee3\u8868\u6027\u7684\u7d50\u679c\uff0c\u9700\u8981\u9078\u64c7\u5408\u9069\u7684\u6e2c\u8a66\u6536\u4ef6\u4eba\uff0c\u6bd4\u5982\u5e74\u9f61\u3001\u6027\u5225\u3001\u5730\u7406\u4f4d\u7f6e\u7b49\u3002<\/li>\n<li>\u5206\u6790\u6e2c\u8a66\u7d50\u679c\uff1a\u901a\u904e\u8a18\u9304\u6536\u96c6\u6578\u64da\u4e26\u5206\u6790\uff0c\u627e\u51fa\u5404\u9805\u8868\u73fe\u6700\u4f73\u7684\u90f5\u4ef6\u7248\u672c\u70ba\u52dd\u8005\u3002<\/li>\n<li>\u5be6\u65bd\u512a\u5316\u7b56\u7565\uff1a\u5c07\u52dd\u51fa\u7684\u90f5\u4ef6\u61c9\u7528\u65bc\u5be6\u969b\u7684\u884c\u92b7\u6d3b\u52d5\u4e0a\uff0c\u4e26\u5f9e\u4e2d\u7372\u5f97\u53cd\u994b\u6162\u6162\u512a\u5316\u90f5\u4ef6\u884c\u92b7\u7b56\u7565\u3002<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"AB_%E6%B8%AC%E8%A9%A6%E7%9A%84%E6%87%89%E7%94%A8%E6%A1%88%E4%BE%8B\"><\/span><strong><span style=\"color: #0000ff\">A\/B \u6e2c\u8a66\u7684\u61c9\u7528\u6848\u4f8b<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>\u90f5\u4ef6\u4e3b\u65e8\uff1a\u53ef\u4ee5\u901a\u904e\u6e2c\u8a66\u8a9e\u6c23\u3001\u9577\u5ea6\u3001\u8868\u60c5\u7b26\u865f\u6216\u500b\u6027\u5316\u8cc7\u6599\u7b49\u4e0d\u540c\u4e3b\u65e8\uff0c\u64da\u5168\u7db2\u6578\u64da\u4f86\u770b\uff0c\u7c21\u77ed\u6587\u5b57\u548c\u5e36\u6709\u8868\u60c5\u7b26\u865f\u7684\u4e3b\u65e8\u6a19\u984c\u5c0d\u6536\u4ef6\u8005\u66f4\u6709\u5438\u5f15\u529b\u3002<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35799\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/1.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/1.png 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/1-300x169.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/1-1024x576.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/1-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/li>\n<li>\u90f5\u4ef6\u5167\u5bb9\uff1a\u53ef\u4ee5\u901a\u904e\u8272\u5f69\u3001\u5716\u6587\u642d\u914d\u6bd4\u4f8b\u3001CTA\u6309\u9215\u6578\u91cf\u7b49\u5143\u7d20\u4f86\u8a2d\u8a08\u90f5\u4ef6\uff0c\u6839\u64da\u95b1\u8b80\u7fd2\u6163\u5de6\u6587\u53f3\u5716\u662f\u90f5\u4ef6\u5e38\u7528\u5e03\u5c40\uff0c\u80fd\u63d0\u5347\u6536\u4ef6\u8005\u7684\u95b1\u8b80\u611f\u3002<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35800\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/2-1.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/2-1.jpg 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/2-1-300x169.jpg 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/2-1-1024x576.jpg 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/2-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/li>\n<li>\u767c\u9001\u5c0d\u8c61\uff1a\u53ef\u4ee5\u901a\u904e\u4e0d\u540c\u8208\u8da3\u611b\u597d\u3001\u5730\u7406\u4f4d\u7f6e\u7b49\u5340\u5206\u6536\u4ef6\u8005\uff0c\u91dd\u5c0d\u6536\u4ef6\u8005\u767c\u9001\u611f\u8208\u8da3\u7684\u90f5\u4ef6\uff0c\u53ef\u4ee5\u6e1b\u5c11\u90f5\u4ef6\u9000\u8a02\u7387\u3002<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35801\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/3.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/3.png 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/3-300x169.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/3-1024x576.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/3-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/li>\n<li>\u767c\u9001\u6642\u9593\uff1a\u53ef\u4ee5\u901a\u904e\u4e0d\u540c\u7684\u767c\u9001\u6642\u9593\u548c\u65e5\u671f\u4f86\u6e2c\u8a66\uff0c\u5f9e\u4e2d\u5f97\u51fa\u60a8\u7684\u5ba2\u6236\u7fa4\u9ad4\u6700\u7d93\u5e38\u5728\u54ea\u5929\u7684\u54ea\u500b\u6642\u9593\u6bb5\u958b\u555f\u6216\u9ede\u64ca\u90f5\u4ef6\uff0c\u5f9e\u800c\u63d0\u5347\u90f5\u4ef6\u7e3e\u6548\u3002<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35802\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/4.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/4.png 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/4-300x169.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/4-1024x576.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/4-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%E5%89%B5%E5%BB%BAAB_%E6%B8%AC%E8%A9%A6%E7%9A%84%E6%AD%A5%E9%A9%9F\"><\/span><strong><span style=\"color: #0000ff\">\u5275\u5efaA\/B \u6e2c\u8a66\u7684\u6b65\u9a5f<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6b65\u9a5f\u4e00\uff1a\u4f7f\u7528&lt;Benchmark\u6eff\u5ba2\u90f5\u4ef6&gt;\u5efa\u7acbA\/B\u6e2c\u8a66<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35803\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/5.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/5.png 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/5-300x169.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/5-1024x576.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/5-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u6b65\u9a5f\u4e8c\uff1a\u9078\u64c7\u8981\u6e2c\u8a66\u7684&lt;\u985e\u578b&gt;\u4ee5\u53ca&lt;\u8b8a\u91cf&gt;<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35804\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/6.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/6.png 1200w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/6-300x169.png 300w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/6-1024x576.png 1024w, https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/6-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u6b65\u9a5f\u4e09\uff1a\u540c\u7b49\u689d\u4ef6\u4e0b\uff0c\u6e2c\u8a66\u5169\u5c01\u90f5\u4ef6\u7684&lt;\u5e03\u5c40&gt;\u54ea\u5c01\u66f4\u512a<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35805\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/7.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2023\/12\/7.png 1200w, 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\/><\/p>\n<p>&nbsp;<\/p>\n<p>\u901a\u904e\u672c\u6587\u5e0c\u671b\u53ef\u4ee5\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u627e\u5230\u80fd\u6709\u6548\u7684\u63d0\u9ad8\u8f49\u5316\u7387\u7684\u65b9\u6cd5\uff0c\u907f\u514d\u6d41\u5931\u66f4\u591a\u7684\u6f5b\u5728\u7528\u6236\uff0c\u60f3\u8981\u63d0\u5347\u884c\u92b7\u6548\u679c\uff0c\u5f9e\u4f86\u4e0d\u662f\u4e00\u6b21\u5c31\u80fd\u6210\u529f\uff0c\u901a\u904eA\/B\u6e2c\u8a66\u4e0d\u65b7\u7684\u9032\u884c\u6e2c\u8a66-\u5206\u6790\uff0c\u627e\u5230\u6700\u9069\u5408\u60a8\u7684\u5ba2\u6236\u63a5\u6536\u5ea6\u6700\u9ad8\u7684\u65b9\u6cd5\uff0c\u624d\u662f\u6709\u6548\u884c\u92b7\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u662f\u4e00\u7a2e\u6709\u6548\u7684\u6578\u5b57\u884c\u92b7\u7b56\u7565\uff0c\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u589e\u52a0\u92b7\u552e\u3001\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002\u7136\u800c\uff0c\u70ba\u4e86\u78ba\u4fdd\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u6210\u529f\uff0c\u5be6\u65bdA\/B\u6e2c\u8a66\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002 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