{"id":38215,"date":"2024-03-25T06:12:24","date_gmt":"2024-03-25T06:12:24","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=38215"},"modified":"2024-03-25T08:25:13","modified_gmt":"2024-03-25T08:25:13","slug":"%e8%b7%b3%e8%84%ab%e9%96%8b%e5%95%9f%e5%92%8c%e9%bb%9e%e6%93%8a%ef%bc%9a%e6%8e%a2%e7%b4%a2%e5%85%a8%e6%96%b9%e4%bd%8d%e7%9a%84%e9%83%b5%e4%bb%b6%e6%8c%87%e6%a8%99","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%b7%b3%e8%84%ab%e9%96%8b%e5%95%9f%e5%92%8c%e9%bb%9e%e6%93%8a%ef%bc%9a%e6%8e%a2%e7%b4%a2%e5%85%a8%e6%96%b9%e4%bd%8d%e7%9a%84%e9%83%b5%e4%bb%b6%e6%8c%87%e6%a8%99\/","title":{"rendered":"\u8df3\u812b\u958b\u555f\u548c\u9ede\u64ca\uff1a\u63a2\u7d22\u5168\u65b9\u4f4d\u7684\u90f5\u4ef6\u6307\u6a19"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u90f5\u4ef6\u6307\u6a19<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5728\u90f5\u4ef6\u884c\u92b7\u9818\u57df\uff0c\u96fb\u5b50\u5831\u662f\u5426\u6210\u529f\u901a\u5e38\u7528\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387\u4f5c\u70ba\u5224\u65b7\u3002\u96d6\u7136\u9019\u4e9b\u6beb\u7121\u7591\u554f\u662f\u91cd\u8981\u7684\u6307\u6a19\uff0c\u4f46\u4ed6\u5011\u53ea\u80fd\u53cd\u6620\u90e8\u4efd\u90f5\u4ef6\u884c\u92b7\u7684\u6574\u9ad4\u8868\u73fe\u3002\u8981\u771f\u6b63\u4e86\u89e3\u4e26\u6700\u4f73\u5316\u60a8\u7684\u90f5\u4ef6\u884c\u92b7\u5de5\u4f5c\uff0c\u5c31\u5fc5\u9808\u8df3\u812b\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387\u7684\u4fb7\u9650\uff0c\u63a2\u7d22\u5168\u65b9\u4f4d\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-email-marketing-metrics-watch-depending-goals\/\">\u90f5\u4ef6\u6307\u6a19<\/a>\u3002<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5728\u672c\u6587\uff0c\u6211\u5011\u5c07\u6df1\u5165\u63a2\u7d22\u5404\u7a2e\u6307\u6a19\uff0c\u8b93\u60a8\u66f4\u5168\u9762\u4e86\u89e3\u90f5\u4ef6\u884c\u92b7\u7684\u8868\u73fe\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u53d6\u5f97\u5168\u9762\u8996\u89d2\uff1a\u5c0d\u6210\u529f\u975e\u5e38\u91cd\u8981\u7684\u90f5\u4ef6\u6307\u6a19\u3002<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u91cd\u8981\u7684\u662f\uff0c\u60a8\u61c9\u8a72\u5c07\u4e0a\u8ff0\u6bcf\u500b\u6307\u6a19\u8996\u70ba\u4e00\u584a\u62fc\u5716\u3002\u55ae\u7368\u770b\u5f85\u4ed6\u5011\u6642\uff0c\u4ed6\u5011\u53ea\u80fd\u8aaa\u660e\u6545\u4e8b\u7684\u4e00\u5c0f\u90e8\u4efd\u3002\u4f46\u5408\u5728\u4e00\u8d77\uff0c\u4ed6\u5011\u5c31\u80fd\u4e32\u8d77\u60a8\u6574\u500b<a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\">\u90f5\u4ef6\u884c\u92b7<\/a>\u7684\u6545\u4e8b\u3002<\/span><\/p>\n<h3>1. \u8f49\u5316\u7387<\/h3>\n<p><span style=\"font-weight: 400\">\u8f49\u5316\u7387\u53ef\u8aaa\u662f\u90f5\u4ef6\u884c\u92b7\u4e2d\u6700\u95dc\u9375\u7684\u6307\u6a19\u4e4b\u4e00\u3002\u5b83\u8861\u91cf\u7684\u662f\u900f\u904e\u60a8\u90f5\u4ef6\u76f4\u63a5\u5c0e\u81f4\u6536\u4ef6\u4eba\u5b8c\u6210\u9810\u671f\u52d5\u4f5c\uff08\u5982\u8cfc\u8cb7\u6216\u586b\u5beb\u8868\u683c\uff09\u7684\u767e\u5206\u6bd4\u3002\u9019\u500b\u6307\u6a19\u5c07\u60a8\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/manage-email-campaigns\/\">\u96fb\u5b50\u5831<\/a>\u8207\u696d\u52d9\u6210\u679c\u76f4\u63a5\u9023\u7d50\u5728\u4e00\u8d77\uff0c\u6e05\u695a\u5c55\u793a\u4ed6\u5011\u5728<a href=\"https:\/\/www.benchmarkemail.com\/blog\/enhancing-sales-with-email-marketing\/\">\u4fc3\u9032\u92b7\u552e<\/a>\u548c\u5176\u4ed6\u95dc\u9375\u76ee\u6a19\u65b9\u9762\u7684\u6548\u679c\u3002<\/span><\/p>\n<h3>2. \u9000\u4ef6\u7387<\/h3>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e9%99%8d%e4%bd%8e%e9%80%80%e4%bb%b6%e7%8e%87%e4%b8%a6%e6%8f%90%e9%ab%98%e9%83%b5%e4%bb%b6%e5%88%b0%e9%81%94%e7%8e%87%ef%bc%9f\/\">\u9000\u4ef6\u7387<\/a>\u6307\u7684\u662f\u7121\u6cd5\u6295\u905e\u5230\u6536\u4ef6\u4eba\u4fe1\u7bb1\u7684\u90f5\u4ef6\u6240\u4f54\u7684\u767e\u5206\u6bd4\u3002\u9000\u4ef6\u6709\u5169\u7a2e\uff1a\u786c\u9000\u4ef6\uff0c\u7576\u90f5\u4ef6\u5730\u5740\u7121\u6548\u6216\u57df\u540d\u4e0d\u5b58\u5728\u6642\u767c\u751f\u7684\u9000\u4fe1\uff1b\u8edf\u9000\u4ef6\u901a\u5e38\u662f\u66ab\u6642\u6027\u554f\u984c\uff0c\u50cf\u662f\u4fe1\u7bb1\u5df2\u6eff\u3002\u9ad8\u9000\u4ef6\u53ef\u80fd\u640d\u5bb3\u60a8\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/tools-for-email-domain-reputation\/\">\u5bc4\u4ef6\u4eba\u8a55\u7b49<\/a>\uff0c\u964d\u4f4e\u60a8\u96fb\u5b50\u5831\u7684\u6548\u679c\u3002<\/span><\/p>\n<h3>3. \u90f5\u4ef6\u540d\u55ae\u6210\u9577\u7387<\/h3>\n<p><span style=\"font-weight: 400\">\u9019\u500b\u6307\u6a19\u8861\u91cf\u7684\u662f\u90f5\u4ef6\u540d\u55ae\u589e\u9577\u7684\u901f\u5ea6\u3002\u6301\u7e8c\u8ffd\u8e64\u60a8\u7372\u5f97\u591a\u5c11\u65b0\u8a02\u95b1\u7528\u6236\u8207\u6d41\u5931\u591a\u5c11\u8a02\u95b1\u7528\u6236\uff08\u900f\u904e\u53d6\u6d88\u8a02\u95b1\u548c\u9000\u4ef6\uff09\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u60a8\u7684\u90f5\u4ef6\u8a08\u756b\u6574\u9ad4\u72c0\u6cc1\u548c\u5438\u5f15\u529b\u3002<a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-create-an-email-list\/\">\u4e0d\u65b7\u589e\u9577\u7684\u540d\u55ae<\/a>\u4ee3\u8868\u60a8\u7684\u54c1\u724c\u64c1\u6709\u5065\u5eb7\u7684\u4e92\u52d5\u7a0b\u5ea6\u8207\u95dc\u6ce8\u5ea6\u3002<\/span><\/p>\n<h3>4. \u8f49\u5bc4\/ \u90f5\u4ef6\u5206\u4eab<\/h3>\n<p><span style=\"font-weight: 400\">\u8f49\u5bc4\u7387\u6216<a href=\"https:\/\/www.benchmarkemail.com\/blog\/ctas-that-get-your-emails-forwarded\/\">\u90f5\u4ef6\u5206\u4eab\u7387<\/a>\u662f\u4e00\u500b\u7d93\u5e38\u88ab\u5ffd\u7565\u7684\u6307\u6a19\uff0c\u5b83\u4ee3\u8868\u60a8\u7684\u5167\u5bb9\u5c0d\u65bc\u53d7\u773e\u7684\u5438\u5f15\u529b\u548c\u50f9\u503c\u3002\u5b83\u8861\u91cf\u8a02\u95b1\u7528\u6236\u5c07\u60a8\u7684\u90f5\u4ef6\u8f49\u5bc4\u7d66\u4ed6\u4eba\u6216\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u5206\u4eab\u7684\u983b\u7387\u3002\u9ad8\u7684\u8f49\u5bc4\u7387\u662f\u597d\u7684\u6307\u6a19\uff0c\u4ee3\u8868\u60a8\u7684\u5167\u5bb9\u80fd\u5f15\u8d77\u53d7\u773e\u7684\u5171\u9cf4\uff0c\u4e26\u4e14\u6709\u53ef\u80fd\u5f71\u97ff\u5230\u66f4\u591a\u7684\u53d7\u773e\u3002<\/span><\/p>\n<h3>5. \u53d6\u6d88\u8a02\u95b1\u7387<\/h3>\n<p><span style=\"font-weight: 400\">\u53d6\u6d88\u8a02\u95b1\u7387\u8ffd\u8e64\u6536\u4ef6\u4eba\u5728\u6536\u5230\u90f5\u4ef6\u5f8c\uff0c\u53d6\u6d88\u8a02\u95b1\u7684\u767e\u5206\u6bd4\u3002\u96d6\u7136\u6709\u4e00\u4e9b\u53d6\u6d88\u8a02\u95b1\u662f\u6b63\u5e38\u7684\uff0c\u4f46\u5982\u679c\u6bd4\u4f8b\u904e\u9ad8\uff0c\u53ef\u80fd\u662f\u60a8\u7684\u5167\u5bb9\u8207\u53d7\u773e\u4e0d\u76f8\u95dc\u6216\u5c0d\u53d7\u773e\u6c92\u6709\u5438\u5f15\u529b\u7684\u8b66\u793a\u8a0a\u865f\u3002\u76e3\u63a7\u6b64\u6307\u6a19\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8abf\u6574\u60a8\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-create-a-content-strategy\/\">\u5167\u5bb9\u7b56\u7565<\/a>\uff0c\u4fdd\u6301\u5065\u5eb7\u53ca\u4e92\u52d5\u9ad8\u7684\u7684\u90f5\u4ef6\u540d\u55ae\u3002<\/span><\/p>\n<h3>6. \u4e00\u6bb5\u6642\u9593\u7684\u4e92\u52d5<\/h3>\n<p><span style=\"font-weight: 400\">\u5206\u6790\u8a02\u95b1\u7528\u6236\u5728\u4e00\u6bb5\u6642\u9593\u5167\u5982\u4f55\u548c\u60a8\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-increase-email-engagement-and-subscribers\/\">\u90f5\u4ef6\u4e92\u52d5<\/a>\uff0c\u53ef\u4ee5\u70ba\u60a8\u7684\u96fb\u5b50\u5831\u7684\u9577\u671f\u6709\u6548\u6027\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u898b\u89e3\u3002\u5f9e\u958b\u555f\u3001\u9ede\u64ca\u548c\u8f49\u5316\u7b49\u4e92\u52d5\u6307\u6a19\u5728\u8a02\u95b1\u7528\u6236\u751f\u547d\u9031\u671f\u4e2d\u7684\u8b8a\u5316\u5c0b\u627e\u898f\u5f8b\u3002\u9019\u53ef\u4ee5\u5e6b\u52a9\u60a8\u78ba\u5b9a\u5982\u4f55\u91cd\u65b0\u5438\u5f15\u8a02\u7528\u6236\u6216\u6539\u8b8a\u5167\u5bb9\u7b56\u7565\u4ee5\u4fdd\u6301\u8a02\u95b1\u7528\u6236\u7684\u8208\u8da3\u3002<\/span><\/p>\n<h3>7. \u6bcf\u5c01\u90f5\u4ef6\u7684\u6536\u5165<\/h3>\n<p><span style=\"font-weight: 400\">\u5c0d\u65bc\u4f01\u696d\u4f86\u8aaa\uff0c\u90f5\u4ef6\u884c\u92b7\u7684\u6700\u7d42\u76ee\u6a19\u5c31\u662f\u63d0\u9ad8\u6536\u5165\u3002\u6bcf\u5c01\u90f5\u4ef6\u6536\u5165\u6307\u6a19\u5c07\u96fb\u5b50\u5831\u7522\u751f\u7684\u7e3d\u6536\u5165\u9664\u4ee5\u767c\u9001\u7684\u90f5\u4ef6\u6578\u91cf\u3002\u8a72\u6307\u6a19\u5e6b\u52a9\u60a8\u4e86\u89e3\u96fb\u5b50\u5831\u7684\u76f4\u63a5\u8ca1\u52d9\u5f71\u97ff\uff0c\u53ef\u4ee5\u7528\u4f86\u5411\u80a1\u6771<a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-calculate-email-marketing-roi\/\">\u5c55\u793a\u6295\u8cc7\u5831\u916c\u7387<\/a>\u7684\u5f37\u5927\u5de5\u5177\u3002<\/span><\/p>\n<h3>8. \u96fb\u5b50\u5831\u6295\u8cc7\u5831\u916c\u7387<\/h3>\n<p><span style=\"font-weight: 400\">\u548c\u6bcf\u5c01\u90f5\u4ef6\u7684\u6536\u5165\u985e\u4f3c\uff0c\u96fb\u5b50\u5831\u6295\u8cc7\u5831\u916c\u7387\u8861\u91cf\u7684\u662f\u90f5\u4ef6\u884c\u92b7\u52aa\u529b\u7684\u6574\u9ad4\u71df\u5229\u80fd\u529b\u3002\u5b83\u5c07\u96fb\u5b50\u5831\u7522\u751f\u7684\u7e3d\u6536\u5165\u8003\u616e\u5728\u5167\uff0c\u4e26\u6e1b\u53bb\u8207\u5efa\u7acb\u548c\u767c\u9001\u90f5\u4ef6\u76f8\u95dc\u7684\u6210\u672c\u3002\u6b63\u5411\u7684\u6295\u8cc7\u5831\u916c\u7387\u4ee3\u8868\u60a8\u7684\u90f5\u4ef6\u884c\u92b7\u6709\u6548\u5229\u7528\u8cc7\u6e90\u3002<\/span><\/p>\n<h3>9. \u4f86\u81ea\u90f5\u4ef6\u7684\u7db2\u7ad9\u6d41\u91cf<\/h3>\n<p><span style=\"font-weight: 400\">\u76e3\u63a7<a 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