{"id":39178,"date":"2024-04-07T11:52:53","date_gmt":"2024-04-07T11:52:53","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=39178"},"modified":"2026-05-13T01:42:20","modified_gmt":"2026-05-13T01:42:20","slug":"email-deliverability-101","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/email-deliverability-101\/","title":{"rendered":"\u90f5\u4ef6\u5230\u9054\u7387\u6307\u5357101\uff1a\u5982\u4f55\u8b93\u60a8\u7684\u8a0a\u606f\u6210\u529f\u9001\u9054"},"content":{"rendered":"\r\n<h3>\u91cd\u9ede\u6458\u8981<\/h3>\r\n<ul>\r\n<li><b>\u5b9a\u7fa9\uff1a<\/b> \u90f5\u4ef6\u5230\u9054\u7387 (email deliverability) \u662f\u8861\u91cf\u60a8\u7684\u90f5\u4ef6\u80fd\u6210\u529f\u9001\u9054\u81f3\u6536\u4ef6\u5323\uff0c\u800c\u975e\u88ab\u963b\u64cb\u6216\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\u7684\u95dc\u9375\u6307\u6a19\u3002<\/li>\r\n<li><b>\u90f5\u4ef6\u767c\u9001\u54c1\u8cea\uff1a<\/b>\u5b9a\u671f\u76e3\u63a7\u60a8\u7684 IP \u4fe1\u8b7d\uff0c\u4e26\u5c07\u9000\u4ef6\u7387\u63a7\u5236\u5728 2% \u4ee5\u4e0b\uff0c\u4ee5\u78ba\u4fdd\u60a8\u7684\u5bc4\u4ef6\u8005\u8a55\u5206\uff08sender score\uff09\u7dad\u6301\u5728\u512a\u826f\u6c34\u6e96\u3002<\/li>\r\n<li><b>\u540d\u55ae\u6e05\u7406\uff1a<\/b>\u5b9a\u671f\u6e05\u7406\u90f5\u4ef6\u540d\u55ae\uff0c\u4e26\u63d0\u4f9b\u660e\u78ba\u7684\u53d6\u6d88\u8a02\u95b1\u9078\u9805\uff0c\u4ee5\u63d0\u5347\u4e92\u52d5\u6307\u6a19\u3002<\/li>\r\n<li><b>\u5167\u5bb9\u914d\u7f6e\uff1a<\/b>\u70ba\u907f\u958b\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668\uff0c\u5efa\u8b70\u5c07\u5716\u6587\u6bd4\u4f8b\u63a7\u5236\u5728 4:6\uff0c\u4e26\u4f7f\u7528\u5c08\u696d\u4e14\u6e05\u695a\u7684\u90f5\u4ef6\u4e3b\u65e8\u3002<\/li>\r\n<li><b>\u9a57\u8b49\u6a5f\u5236\uff1a<\/b> SPF\u3001DKIM \u8207 DMARC \u5df2\u4e0d\u518d\u662f\u53ef\u6709\u53ef\u7121\u7684\u9078\u9805\uff0c\u800c\u662f 2026 \u5e74\u78ba\u4fdd\u90f5\u4ef6\u9032\u5165\u6536\u4ef6\u5323\u7684\u6a19\u6e96\u9580\u6abb\u3002<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<p>\u82e5\u60a8\u7684\u90f5\u4ef6\u7121\u6cd5\u9001\u9054\u6536\u4ef6\u5323\uff0c\u4e00\u5207\u52aa\u529b\u7686\u70ba\u7a7a\u8ac7 \u2014 \u7121\u8ad6\u662f\u7cbe\u5fc3\u64b0\u5beb\u7684\u90f5\u4ef6\u4e3b\u65e8\u3001\u4eae\u773c\u7684\u8a2d\u8a08\uff0c\u9084\u662f\u8a98\u4eba\u7684\u4fc3\u92b7\u65b9\u6848\u3002<\/p>\r\n<p>\u90f5\u4ef6\u5230\u9054\u7387\u662f <a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">EDM \u884c\u92b7<\/a>\u6210\u529f\u7684\u57fa\u77f3\u3002\u4e00\u65e6\u5931\u53bb\u4e86\u5b83\uff0c\u5373\u4f7f\u662f\u518d\u7cbe\u5f69\u7684\u96fb\u5b50\u5831\uff0c\u5728\u88ab\u770b\u898b\u4e4b\u524d\u5c31\u5df2\u7d93\u5ba3\u544a\u5931\u6557\u3002\u60a8\u70ba\u6bcf\u4e00\u5c01\u90f5\u4ef6\u6295\u5165\u4e86\u5fc3\u8840\uff0c\u800c\u60a8\u6700\u4e0d\u5e0c\u671b\u770b\u5230\u7684\uff0c\u5c31\u662f\u5b83\u5011\u5728\u8b80\u8005\u9ede\u958b\u4e4b\u524d\u5c31\u6d88\u5931\u5728\u5783\u573e\u90f5\u4ef6\u4fe1\u7bb1\u4e2d\u3002<\/p>\r\n<p>\u672c\u6307\u5357\u5c07\u8a73\u7d30\u62c6\u89e3 2026 \u5e74\u300c\u90f5\u4ef6\u5230\u9054\u7387\u300d\u7684\u771f\u6b63\u610f\u6db5\uff0c\u4ee5\u53ca\u60a8\u9700\u8981\u63a1\u53d6\u54ea\u4e9b\u63aa\u65bd\u4f86\u4fdd\u969c\u5176\u6210\u6548\u3002<\/p>\r\n<style>\r\nhtml #be-resource-box{\r\n    margin:0;\r\n    padding:0;\r\n}\r\n<\/style>\r\n<div id=\"be-resource-box\" role=\"complementary\">\r\n    <span class=\"be-icon\" aria-hidden=\"true\">\r\n        <svg viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\r\n            <path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"><\/path>\r\n            <polyline points=\"14 2 14 8 20 8\"><\/polyline>\r\n            <line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"12\"><\/line>\r\n            <polyline points=\"9 15 12 18 15 15\"><\/polyline>\r\n        <\/svg>\r\n    <\/span>\r\n\r\n    <div class=\"be-body\">\r\n        <span class=\"be-label\">\u514d\u8cbb\u8cc7\u6e90<\/span>\r\n\r\n        <a class=\"be-link\" href=\"https:\/\/www.benchmarkemail.com\/resources\/email-deliverability-webinar\">\r\n            \u90f5\u4ef6\u5230\u9054\u7387\u6307\u5357101\uff1a\u78ba\u4fdd\u90f5\u4ef6\u7cbe\u6e96\u9001\u9054\u6536\u4ef6\u5323\u7684\u95dc\u9375\u57fa\u790e\r\n            <span class=\"be-arrow\" aria-hidden=\"true\">\u2192<\/span>\r\n        <\/a>\r\n    <\/div>\r\n<\/div>\r\n<h2><b>\u4ec0\u9ebc\u662f\u90f5\u4ef6\u5230\u9054\u7387\uff1f<\/b><\/h2>\r\n<p><i>\u90f5\u4ef6\u5230\u9054\u7387\uff08email deliverability\uff09\u6307\u7684\u662f\u60a8\u7684\u90f5\u4ef6\u80fd\u6210\u529f\u9032\u5165\u6536\u4ef6\u4eba\u300c\u6536\u4ef6\u5323\u300d\u7684\u80fd\u529b\u3002\u5b83\u7d93\u5e38\u8207\u9001\u9054\u7387\uff08delivery rate\uff09\u6df7\u6dc6\uff0c\u4f46\u5169\u8005\u4e26\u4e0d\u76f8\u540c\u3002<\/i><\/p>\r\n<p><b>\u9001\u9054\u7387<\/b>\u8868\u793a\u6536\u4ef6\u4f3a\u670d\u5668\u662f\u5426\u63a5\u53d7\u4e86\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\uff1b<b>\u90f5\u4ef6\u5230\u9054\u7387<\/b> \u5247\u8861\u91cf\u90f5\u4ef6\u662f\u5426\u771f\u6b63\u9032\u5165\u6536\u4ef6\u5323\uff0c\u800c\u4e0d\u662f\u88ab\u6b78\u985e\u70ba\u5783\u573e\u90f5\u4ef6\u3002<\/p>\r\n<p>\u5373\u4f7f\u60a8\u7684\u9001\u9054\u7387\u9ad8\u9054 99%\uff0c\u4e5f\u53ef\u80fd\u9762\u81e8\u6536\u4ef6\u5323\u89f8\u53ca\u7387\u4f4e\u843d\u7684\u56f0\u5883\u3002\u90f5\u4ef6\u5230\u9054\u7387\u7684\u76ee\u6a19\uff0c\u5728\u65bc\u78ba\u4fdd\u90f5\u4ef6\u771f\u6b63\u62b5\u9054\u6536\u4ef6\u5323\u3002<\/p>\r\n<h2><b>\u70ba\u4ec0\u9ebc\u90f5\u4ef6\u5230\u9054\u7387\u5982\u6b64\u91cd\u8981\uff1f<\/b><\/h2>\r\n<p>\u95dc\u9375\u5728\u65bc\uff1a\u5982\u679c\u60a8\u7684\u90f5\u4ef6\u7121\u6cd5\u89f8\u53ca\u6536\u4ef6\u5323\uff0c\u90a3\u9ebc\u6240\u6709\u7684\u884c\u92b7\u6578\u64da\u5206\u6790\u90fd\u5c07\u6beb\u7121\u610f\u7fa9\u3002<\/p>\r\n<p>\u7576\u8a02\u95b1\u8005\u80fd\u5373\u6642\u6536\u5230\u8cc7\u8a0a\uff0c\u4e92\u52d5\u611f\u6703\u63d0\u5347\uff1b\u800c<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e4%ba%92%e5%8b%95%e5%bc%8f%e8%a1%8c%e9%8a%b7%e5%b4%9b%e8%b5%b7%ef%bc%9a%e4%ba%92%e5%8b%95%e6%af%94%e8%a7%b8%e5%8f%8a%e7%8e%87%e6%9b%b4%e9%87%8d%e8%a6%81%e5%8e%9f%e5%9b%a0\/\" target=\"_blank\" rel=\"noopener\">\u9ad8\u4e92\u52d5\u7684\u5ba2\u6236<\/a>\u66f4\u6709\u610f\u9858\u7559\u4e0b\u4e26\u6301\u7e8c\u6d88\u8cbb\u3002\u5118\u7ba1\u60a8\u53ef\u4ee5\u5f9e<a href=\"https:\/\/www.benchmarkemail.com\/tw\/features\/reporting\/\" target=\"_blank\" rel=\"noopener\">\u5206\u6790\u5831\u544a\u5100\u8868\u677f<\/a>\u67e5\u770b\u96fb\u5b50\u5831\u6210\u6548\uff0c\u4f46\u9019\u4e9b\u6578\u5b57\u552f\u6709\u5728\u300c\u90f5\u4ef6\u9032\u5165\u6536\u4ef6\u5323\u300d\u7684\u524d\u63d0\u4e0b\uff0c\u624d\u5177\u5099\u53c3\u8003\u50f9\u503c\u3002<\/p>\r\n<p><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e6%96%b0%e7%9a%84-gmail-%e5%92%8c-yahoo-%e5%9e%83%e5%9c%be%e9%83%b5%e4%bb%b6%e9%98%b2%e8%ad%b7%e8%a6%81%e6%b1%82%ef%bc%8cedm%e8%a1%8c%e9%8a%b7%e4%ba%ba%e5%93%a1%e5%a6%82%e4%bd%95%e6%87%89%e5%b0%8d\/\" target=\"_blank\" rel=\"noopener\">Gmail \u8207 Yahoo \u7b49\u90f5\u4ef6\u4f9b\u61c9\u5546\u8fd1\u5e74\u4f86\u4e5f\u986f\u8457\u63d0\u9ad8\u4e86\u5c0d\u5bc4\u4ef6\u8005\u7684\u8981\u6c42<\/a> \uff0c\u66f4\u52a0\u5f37\u8abf\u9a57\u8b49\u6a19\u6e96\u3001\u4e92\u52d5\u8a0a\u865f\u3001\u6295\u8a34\u7387\u4ee5\u53ca\u5bc4\u4ef6\u8005\u4fe1\u8b7d\u3002\u81ea 2024 \u5e74\u8d77\uff0c\u91dd\u5c0d\u5927\u91cf\u90f5\u4ef6\u5bc4\u4ef6\u8005\u7684\u9810\u671f\u8981\u6c42\u5305\u62ec\uff1a<\/p>\r\n<ul>\r\n<li>\u4f7f\u7528 <a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e7%90%86%e8%a7%a3spf%e3%80%81dkim%e3%80%81dmarc%ef%bc%9a%e9%83%b5%e4%bb%b6%e5%88%b0%e9%81%94%e7%8e%87%e7%9a%84%e9%97%9c%e9%8d%b5\/\" target=\"_blank\" rel=\"noopener\"> SPF\u3001DKIM \u53ca DMARC<\/a> \u9032\u884c\u9a57\u8b49<\/li>\r\n<li>\u4fdd\u6301\u6975\u4f4e\u7684\u5783\u573e\u90f5\u4ef6\u6295\u8a34\u7387<\/li>\r\n<li>\u5feb\u901f\u57f7\u884c\u53d6\u6d88\u8a02\u95b1\u8acb\u6c42<\/li>\r\n<li>\u50c5\u767c\u9001\u7d66\u5df2\u540c\u610f\u63a5\u6536\u8a0a\u606f\u7684\u8a02\u95b1\u8005<\/li>\r\n<\/ul>\r\n<p>\u90f5\u4ef6\u5230\u9054\u7387\u4e0d\u518d\u53ea\u662f\u300c\u5efa\u8b70\u300d\uff0c\u800c\u662f\u300c\u5f37\u5236\u300d\u57fa\u672c\u898f\u7bc4\u3002<\/p>\r\n<h2><b>\u5f71\u97ff\u90f5\u4ef6\u5230\u9054\u7387\u7684 5 \u5927\u6838\u5fc3\u56e0\u7d20<\/b><\/h2>\r\n<h3><b>1. \u5bc4\u4ef6\u8005\u4fe1\u8b7d<\/b><\/h3>\r\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/tools-for-email-domain-reputation\/\" target=\"_blank\" rel=\"noopener\">\u5bc4\u4ef6\u8005\u4fe1\u8b7d<\/a>\u5c31\u50cf\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u4fe1\u7528\u8a55\u5206\u3002\u6536\u4ef6\u5323\u4f9b\u61c9\u5546\u6703\u6839\u64da\u958b\u555f\u7387\u3001\u9ede\u64ca\u7387\u3001\u5783\u573e\u90f5\u4ef6\u6295\u8a34\u7387\u3001\u9000\u4ef6\u7387\uff0c\u4ee5\u53ca\u9577\u671f\u4e92\u52d5\u8da8\u52e2\u4f86\u8a55\u4f30\u60a8\u7684\u8868\u73fe\u3002\u5982\u679c\u8a02\u95b1\u8005\u6301\u7e8c\u5ffd\u7565\u60a8\u7684\u90f5\u4ef6\uff0c\u6216\u5c07\u5176\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\uff0c\u60a8\u7684\u4fe1\u8b7d\u5c31\u6703\u4e0b\u964d\u3002\u826f\u597d\u7684\u4e92\u52d5\u8868\u73fe\u6709\u52a9\u65bc\u63d0\u5347\u90f5\u4ef6\u9032\u5165\u6536\u4ef6\u5323\u7684\u6a5f\u7387\u3002<\/p>\r\n<h3><b>2. \u90f5\u4ef6\u9a57\u8b49\uff08SPF, DKIM, DMARC\uff09<\/b><\/h3>\r\n<p><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%9f%9f%e5%90%8d%e9%a9%97%e8%ad%89%e5%92%8c%e9%9b%bb%e5%ad%90%e4%bf%a1%e7%ae%b1%e9%a9%97%e8%ad%89%e7%9a%84%e5%b7%ae%e5%88%a5%e4%bb%a5%e5%8f%8a%e5%b0%8d%e9%83%b5%e4%bb%b6%e5%88%b0%e9%81%94%e7%8e%87\/\">\u90f5\u4ef6\u9a57\u8b49<\/a>\u7684\u529f\u80fd\u5728\u65bc\u8b49\u5be6\u4f60\u7684\u771f\u5be6\u8eab\u5206\uff0c\u78ba\u4fdd\u4f60\u78ba\u5be6\u662f\u4f60\u6240\u8072\u7a31\u7684\u5bc4\u4ef6\u4eba\u3002<\/p>\r\n<ul>\r\n<li><b>SPF (\u5bc4\u4ef6\u8005\u7b56\u7565\u6846\u67b6)\uff1a<\/b>\u78ba\u8a8d\u60a8\u7684\u5bc4\u4ef6\u4f3a\u670d\u5668\u5df2\u7372\u5f97\u6388<\/li>\r\n<li><b>DKIM\uff08\u7db2\u57df\u5bc6\u9470\u8b58\u5225\u90f5\u4ef6\uff09\uff1a<\/b>\u52a0\u5165\u6578\u4f4d\u7c3d\u7ae0\uff0c\u7528\u4ee5\u9a57\u8b49\u90f5\u4ef6\u5167\u5bb9\u7684\u5b8c\u6574\u6027\uff08\u78ba\u4fdd\u672a\u88ab\u7ac4\u6539\uff09\u3002<\/li>\r\n<li><b>DMARC\uff1a<\/b>\u91dd\u5c0d\u9a57\u8b49\u5931\u6557\u7684\u60c5\u6cc1\u52a0\u5165\u5f37\u5236\u57f7\u884c\u6307\u4ee4\u8207\u5831\u544a\u6a5f\u5236\u3002<\/li>\r\n<\/ul>\r\n<p>\u5728 2026 \u5e74\uff0c\u5b8c\u5584\u7684\u9a57\u8b49\u6a5f\u5236\u4e0d\u518d\u662f\u300c\u9032\u968e\u300d\u505a\u6cd5\uff0c\u800c\u662f\u57fa\u672c\u6a19\u6e96\u3002\u7f3a\u4e4f\u9019\u4e9b\u9a57\u8b49\uff0c\u90f5\u4ef6\u5230\u9054\u7387\u5c07\u6703\u5927\u5e45\u53d7\u640d\u3002<\/p>\r\n<h3><b>3. \u540d\u55ae\u54c1\u8cea\u8207\u8cea\u91cf<\/b><\/h3>\r\n<p>\u60a8\u7684\u806f\u7d61\u4eba\u540d\u55ae\u76f4\u63a5\u5f71\u97ff\u90f5\u4ef6\u5230\u9054\u7387\u3002\u6f5b\u5728\u7684\u98a8\u96aa\u56e0\u7d20\u5305\u62ec\uff1a\u8cfc\u8cb7\u4f86\u7684\u540d\u55ae\u3001\u7db2\u8def\u6293\u53d6\u7684\u806f\u7d61\u4eba\u3001\u4e0d\u6d3b\u8e8d\u7684\u8a02\u95b1\u8005\u3001\u91cd\u8907\u7684\u8a18\u9304\u4ee5\u53ca\u7121\u6548\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3002<\/p>\r\n<p>\u6700\u4f73\u4f5c\u6cd5\uff1a<\/p>\r\n<ul>\r\n<li>\u76e1\u53ef\u80fd\u4f7f\u7528\u96d9\u91cd\u8a02\u95b1<\/li>\r\n<li>\u79fb\u9664\u9577\u671f\u4e0d\u6d3b\u8e8d\u7528\u6236<\/li>\r\n<li>\u76e3\u63a7\u9000\u4ef6\u7387<\/li>\r\n<li>\u907f\u514d\u4e0a\u50b3\u964c\u751f\u958b\u767c\u540d\u55ae<\/li>\r\n<\/ul>\r\n<p>\u4e00\u500b\u898f\u6a21\u8f03\u5c0f\u3001\u4e92\u52d5\u6d3b\u8e8d\u4e14<a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-list-maintenance\/\" target=\"_blank\" rel=\"noopener\">\u6e05\u7406\u904e\u7684\u806f\u7d61\u4eba\u540d\u55ae<\/a> \uff0c\u5176\u6210\u6548\u59cb\u7d42\u512a\u65bc\u4e00\u500b\u898f\u6a21\u9f90\u5927\u4f46\u7f3a\u4e4f\u6d3b\u8e8d\u5ea6\u7684\u540d\u55ae\u3002<\/p>\r\n<h3><b>4. \u4e92\u52d5\u8a0a\u865f<\/b><\/h3>\r\n<p>\u6536\u4ef6\u5323\u4f9b\u61c9\u5546\uff08\u5982 Gmail\u3001Outlook\uff09\u6703\u512a\u5148\u8655\u7406\u90a3\u4e9b\u4f7f\u7528\u8005\u771f\u6b63\u7522\u751f\u4e92\u52d5\u7684\u90f5\u4ef6\u3002<\/p>\r\n<p>\u6b63\u5411\u8a0a\u865f\uff1a<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%96%8b%e5%95%9f%e7%8e%87%e4%bb%8d%e7%84%b6%e9%87%8d%e8%a6%81%ef%bc%9a%e8%a1%a1%e9%87%8f%e9%82%ae%e4%bb%b6%e6%88%90%e5%8a%9f%e7%9a%84%e9%97%9c%e9%8d%b5%e6%8c%87%e6%a8%99\/\" target=\"_blank\" rel=\"noopener\"> \u5305\u62ec\u958b\u555f<\/a>\u3001\u9ede\u64ca\u3001\u56de\u8986\u3001\u8f49\u5bc4\uff0c\u4ee5\u53ca\u5c07\u4f60\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u52a0\u5165\u806f\u7d61\u4eba\u3002\u8ca0\u5411\u8a0a\u865f\uff1a \u5305\u62ec\u53cd\u8986\u5ffd\u7565\u90f5\u4ef6\u3001\u5c07\u5176\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\uff0c\u6216\u662f\u5728\u672a\u8b80\u53d6\u7684\u72c0\u614b\u4e0b\u76f4\u63a5\u522a\u9664\u3002<\/p>\r\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-segmentation-4-ways-to-divide-your-list\/\" target=\"_blank\" rel=\"noopener\">\u540d\u55ae\u5206\u773e<\/a>\u80fd\u63d0\u5347\u4e92\u52d5\u7a0b\u5ea6\uff0c\u800c\u4e92\u52d5\u7a0b\u5ea6\u5247\u80fd\u6539\u5584\u90f5\u4ef6\u5230\u9054\u7387\u3002<\/p>\r\n<h3><b>5. \u767c\u9001\u4e00\u81f4\u6027<\/b><\/h3>\r\n<p>\u767c\u4fe1\u91cf\u7a81\u7136\u6fc0\u589e\u53ef\u80fd\u6703\u89f8\u767c\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668\u3002\u8acb\u4fdd\u6301\u7a69\u5b9a\u7684\u767c\u4fe1\u983b\u7387\uff0c\u5c0d\u65b0\u7db2\u57df\u9032\u884c\u6f38\u9032\u5f0f\u7684\u300c\u71b1\u8eab\u300d\uff0c\u4e26\u907f\u514d\u4e0d\u53ef\u9810\u6e2c\u7684\u5927\u898f\u6a21\u7fa4\u767c\u6fc0\u589e\u3002\u4e00\u81f4\u6027\u6709\u52a9\u65bc\u5efa\u7acb\u6536\u4ef6\u5323\u4f9b\u61c9\u5546\u5c0d\u60a8\u7684\u4fe1\u4efb\u3002<\/p>\r\n<h2><b>\u5e38\u898b\u7684\u90f5\u4ef6\u5230\u9054\u7387\u8ff7\u601d<\/b><\/h2>\r\n<p><b>\u8ff7\u601d 1\uff1a\u300c\u53ea\u8981\u4fe1\u5bc4\u51fa\u4e86\uff0c\u5c0d\u65b9\u5c31\u6703\u6536\u5230\u3002\u300d<\/b> \u932f\u3002\u90f5\u4ef6\u53ef\u80fd\u6703\u88ab\u6295\u905e\u5230\u5783\u573e\u90f5\u4ef6\u4fe1\u7bb1\u3002\u9032\u5165\u6536\u4ef6\u5323\u624d\u662f\u771f\u6b63\u7684\u95dc\u9375\u3002<\/p>\r\n<p><b>\u8ff7\u601d 2\uff1a\u300c\u90f5\u4ef6\u4e3b\u65e8\u662f\u5f71\u97ff\u90f5\u4ef6\u5230\u9054\u9054\u7387\u7684\u4e3b\u56e0\u3002\u300d<\/b> \u96d6\u7136\u4f7f\u7528\u50cf<a href=\"https:\/\/www.benchmarkemail.com\/blog\/spammy-words\/\" target=\"_blank\" rel=\"noopener\">\u5783\u573e\u90f5\u4ef6\u7684\u5b57\u773c<\/a>\u6703\u640d\u5bb3\u6210\u6548\uff0c\u4f46\u300c\u548c\u90f5\u4ef6\u4e92\u52d5\u300d\u8207\u300c\u7db2\u57df\u9a57\u8b49\u300d\u7684\u91cd\u8981\u6027\u9060\u8d85\u904e\u55ae\u4e00\u5b57\u8a5e\u3002\u90f5\u4ef6\u5230\u9054\u7387\u53d6\u6c7a\u65bc\u884c\u70ba\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u6587\u5b57\u3002<\/p>\r\n<p><b>\u8ff7\u601d 3\uff1a\u300c\u90f5\u4ef6\u767c\u8d8a\u591a\uff0c\u6536\u5165\u5c31\u8d8a\u591a\u3002\u300d<\/b> \u904e\u5ea6\u767c\u4fe1\u6703<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e6%94%b6%e4%bb%b6%e5%8c%a3%e7%96%b2%e5%8b%9e%e8%88%88%e8%b5%b7%ef%bc%9a%e8%81%b0%e6%98%8e%e8%a1%8c%e9%8a%b7%e4%ba%ba%e7%9a%84%e6%87%89%e5%b0%8d%e4%b9%8b%e9%81%93\/\" target=\"_blank\" rel=\"noopener\">\u5c0e\u81f4\u7528\u6236\u75b2\u52de<\/a>\u3001\u964d\u4f4e\u4e92\u52d5\u4e26\u640d\u5bb3\u5bc4\u4ef6\u8005\u4fe1\u8b7d\u3002\u300c\u76f8\u95dc\u6027\u300d\u52dd\u904e\u767c\u4fe1\u983b\u7387\u3002<\/p>\r\n<h2><b>\u5982\u4f55\u5728 2026 \u5e74\u63d0\u5347\u90f5\u4ef6\u5230\u9054\u7387<\/b><\/h2>\r\n<p><b>\u6b65\u9a5f 1\uff1a\u9a57\u8b49\u60a8\u7684\u7db2\u57df<\/b> \u78ba\u4fdd\u5df2\u6b63\u78ba\u914d\u7f6e SPF\u3001DKIM \u548c DMARC\u3002\u9019\u662f\u90f5\u4ef6\u5230\u9054\u7387\u7684\u57fa\u790e\u3002\u5982\u679c\u60a8\u4e0d\u78ba\u5b9a\u5982\u4f55\u64cd\u4f5c\uff0c\u60a8\u7684\u90f5\u4ef6\u5e73\u53f0\u6216 IT \u5718\u968a\u53ef\u4ee5\u63d0\u4f9b\u5354\u52a9\u3002<\/p>\r\n<p><b>\u6b65\u9a5f 2\uff1a\u6e05\u7406\u60a8\u7684\u806f\u7d61\u4eba\u540d\u55ae<\/b> \u5b9a\u671f\u79fb\u9664\u786c\u9000\u4ef6\uff0c\u8fa8\u8b58\u4e26\u91cd\u65b0\u559a\u9192\u4e0d\u6d3b\u8e8d\u7684\u8a02\u95b1\u8005\uff0c\u4e26\u6392\u9664\u9577\u671f\u7121\u56de\u61c9\u7684\u806f\u7d61\u4eba\u3002\u4fdd\u8b77\u540d\u55ae\u7684\u5065\u5eb7\u5ea6\u5c31\u662f\u4fdd\u8b77\u60a8\u7684\u5bc4\u4ef6\u8005\u4fe1\u8b7d\u3002<\/p>\r\n<p>\u5982\u679c\u60a8\u7684\u9000\u4ef6\u7387\u98c6\u5347\u8d85\u904e 2%\uff0c\u662f\u6642\u5019\u6e05\u7406\u540d\u55ae\u4e26\u79fb\u9664\u4e0d\u518d\u6d3b\u8e8d\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u4e86\u3002<\/p>\r\n<p><b>\u6b65\u9a5f 3\uff1a\u4f9d\u4e92\u52d5\u7a0b\u5ea6\u9032\u884c\u540d\u55ae\u5206\u773e<\/b> \u8207\u5176\u767c\u4fe1\u7d66\u6240\u6709\u4eba\uff0c\u4e0d\u5982\u5efa\u7acb\u5206\u773e\u7fa4\u7d44\uff0c\u4f8b\u5982\u300c\u904e\u53bb 60 \u5929\u5167\u66fe\u4e92\u52d5\u300d\u3001\u300c\u904e\u53bb 5 \u5c01\u4fe1\u4e2d\u958b\u555f\u4e86 3 \u5c01\u300d\u6216\u300c\u8d85\u904e 120 \u5929\u4e0d\u6d3b\u8e8d\u300d\u3002\u512a\u5148\u767c\u4fe1\u7d66\u9ad8\u53c3\u8207\u5ea6\u7684\u8a02\u95b1\u8005\u80fd\u63d0\u5347\u4fe1\u8b7d\u8a0a\u865f\u3002<\/p>\r\n<p><b>\u6b65\u9a5f 4\uff1a\u76e3\u63a7\u6295\u8a34\u7387<\/b> \u5783\u573e\u90f5\u4ef6\u6295\u8a34\u7387\u61c9\u76e1\u53ef\u80fd\u4fdd\u6301\u5728 0.1% \u4ee5\u4e0b\u3002\u5982\u679c\u6295\u8a34\u589e\u52a0\uff0c\u8acb\u91cd\u65b0\u8a55\u4f30\u767c\u4fe1\u983b\u7387\u3001\u5728\u8a3b\u518a\u6642\u660e\u78ba\u544a\u77e5\u9810\u671f\u5167\u5bb9\uff0c\u4e26\u78ba\u4fdd\u300c\u53d6\u6d88\u8a02\u95b1\u300d\u9023\u7d50\u6613\u65bc\u67e5\u627e\u3002\u986f\u773c\u7684\u53d6\u6d88\u8a02\u95b1\u9023\u7d50\u80fd\u6709\u6548\u6e1b\u5c11\u5783\u573e\u90f5\u4ef6\u6aa2\u8209\u3002<\/p>\r\n<p><b>\u6b65\u9a5f 5\uff1a\u6700\u4f73\u5316\u5167\u5bb9\u50f9\u503c<\/b> \u6700\u597d\u7684\u90f5\u4ef6\u5230\u9054\u7387\u7b56\u7565\u4e26\u975e\u6280\u8853\u5c64\u9762\uff0c\u800c\u662f\u300c\u76f8\u95dc\u6027\u300d\u3002\u554f\u554f\u81ea\u5df1\uff1a\u9019\u5c01\u90f5\u4ef6\u6709\u7528\u55ce\uff1f\u53d7\u773e\u662f\u5426\u671f\u5f85\u6536\u5230\u5b83\uff1f\u5b83\u662f\u5426\u7b26\u5408\u8a02\u95b1\u8005\u7684\u610f\u5716\uff1f\u9ad8\u50f9\u503c\u7684\u90f5\u4ef6\u80fd\u5e36\u4f86\u4e92\u52d5\uff0c\u800c\u4e92\u52d5\u6b63\u662f\u4fdd\u8b77\u90f5\u4ef6\u5230\u9054\u7387\u7684\u95dc\u9375\u3002<\/p>\r\n<h2><b>\u5982\u4f55\u907f\u958b\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668<\/b><\/h2>\r\n<p>\u70ba\u4e86\u78ba\u4fdd\u60a8\u7684\u90f5\u4ef6\u80fd\u7e5e\u904e\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668\uff0c\u8acb\u9075\u5faa\u4ee5\u4e0b\u6700\u4f73\u4f5c\u6cd5\uff1a<\/p>\r\n<ul>\r\n<li><b>\u5c08\u696d\u8a2d\u8a08\uff1a<\/b> \u5728\u6bcf\u4e00\u5c01\u90f5\u4ef6\u7684\u9801\u5c3e\u52a0\u5165\u6709\u6548\u7684\u806f\u7d61\u8cc7\u8a0a\u3002<\/li>\r\n<li><b>\u5716\u6587\u6bd4\u4f8b\uff1a<\/b> \u4fdd\u6301 40% \u5716\u7247\u8207 60% \u6587\u5b57\u7684\u5e73\u8861\u6bd4\u4f8b\u3002<\/li>\r\n<li><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-subject-line-tips-that-truly-work\/\" target=\"_blank\" rel=\"noopener\">\u90f5\u4ef6\u4e3b\u65e8<\/a>\uff1a\u4fdd\u6301\u4e3b\u65e8\u6e05\u695a\u3001\u7c21\u6f54\u4ee5\u53ca\u95dc\u806f\u6027\u3002<\/li>\r\n<li><b>\u5408\u898f\u6027\uff1a<\/b> \u9075\u5b88 <a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-rules-and-regulations\/\" target=\"_blank\" rel=\"noopener\">EDM \u884c\u92b7\u7684\u6a19\u6e96\u6cd5\u898f<\/a> \uff0c\u907f\u514d\u56e0\u300c\u53ef\u7591\u300d\u884c\u70ba\u800c\u88ab\u6a19\u8a18\u3002<\/li>\r\n<\/ul>\r\n<h2><b>\u90f5\u4ef6\u5230\u9054\u7387 vs. \u958b\u555f\u7387<\/b><\/h2>\r\n<p>\u958b\u555f\u7387\u53cd\u6620\u7684\u662f\u300c\u8868\u73fe\u300d\uff0c\u800c\u90f5\u4ef6\u5230\u9054\u7387\u53cd\u6620\u7684\u662f\u300c\u9580\u6abb\u300d\u3002 \u5982\u679c\u90f5\u4ef6\u6839\u672c\u6c92\u9032\u5165\u6536\u4ef6\u5323\uff0c\u4f60\u5c31\u4e0d\u53ef\u80fd\u63d0\u5347\u958b\u555f\u7387\uff1b\u7136\u800c\uff0c\u5f37\u5927\u7684\u540d\u55ae\u5206\u773e\u8207\u500b\u4eba\u5316\u5167\u5bb9\u80fd\u540c\u6642\u6700\u4f73\u5316\u9019\u5169\u9805\u6307\u6a19\u3002<\/p>\r\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-open-rates-2026\/\" target=\"_blank\" rel=\"noopener\">\u5404\u7522\u696d\u7684\u5e73\u5747\u958b\u555f\u7387<\/a> \u5927\u7d04\u843d\u5728 19-20% \u4e4b\u9593\uff0c\u800c\u82e5\u80fd\u505a\u597d\u540d\u55ae\u5206\u773e\uff0c\u958b\u555f\u7387\u901a\u5e38\u6703\u8868\u73fe\u5f97\u66f4\u51fa\u8272\u3002 \u9019\u7a2e\u826f\u597d\u7684\u4e92\u52d5\u6703\u9032\u4e00\u6b65\u5f37\u5316\u5bc4\u4ef6\u8005\u4fe1\u8b7d\uff0c\u5f62\u6210\u4e00\u500b\u6709\u5229\u65bc\u9577\u671f\u90f5\u4ef6\u5230\u9054\u7387\u7684\u6b63\u5411\u5faa\u74b0\u3002<\/p>\r\n<style>\r\nhtml #be-resource-box{\r\n    margin:0;\r\n    padding:0;\r\n}\r\n<\/style>\r\n<div id=\"be-resource-box\" role=\"complementary\">\r\n    <span class=\"be-icon\" aria-hidden=\"true\">\r\n        <svg viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\r\n            <path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"><\/path>\r\n            <polyline points=\"14 2 14 8 20 8\"><\/polyline>\r\n            <line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"12\"><\/line>\r\n            <polyline points=\"9 15 12 18 15 15\"><\/polyline>\r\n        <\/svg>\r\n    <\/span>\r\n\r\n    <div class=\"be-body\">\r\n        <span class=\"be-label\">\u514d\u8cbb\u8cc7\u6e90<\/span>\r\n\r\n        <a class=\"be-link\" href=\"https:\/\/www.benchmarkemail.com\/tw\/resources\/email-marketing-benchmarks-report\/\">\r\n            EDM \u884c\u92b7\u6a19\u6e96\u5831\u544a\r\n            <span class=\"be-arrow\" aria-hidden=\"true\">\u2192<\/span>\r\n        <\/a>\r\n    <\/div>\r\n<\/div>\r\n<h2><b>\u90f5\u4ef6\u5230\u9054\u7387\u554f\u984c\u7684\u8b66\u8a0a<\/b><\/h2>\r\n<p>\u7559\u610f\u4ee5\u4e0b\u72c0\u6cc1\uff1a<\/p>\r\n<ul>\r\n<li>\u958b\u555f\u7387\u7a81\u7136\u5927\u5e45\u4e0b\u964d<\/li>\r\n<li>\u5783\u573e\u90f5\u4ef6\u6295\u8a34\u589e\u52a0<\/li>\r\n<li>\u9000\u4ef6\u7387\u4e0a\u5347<\/li>\r\n<li>\u4e92\u52d5\u7387\u56b4\u91cd\u4e0b\u6ed1<\/li>\r\n<li>\u9032\u5165\u5783\u573e\u90f5\u4ef6\u5323\u7684\u6a5f\u7387\u63d0\u9ad8<\/li>\r\n<\/ul>\r\n<p>\u5982\u679c\u6210\u6548\u51fa\u73fe\u7a81\u767c\u6027\u7684\u8b8a\u5316\uff0c\u8acb\u6aa2\u67e5\u60a8\u7684\u9a57\u8b49\u8a2d\u5b9a\u3001\u8fd1\u671f\u532f\u5165\u7684\u540d\u55ae\u3001\u4ee5\u53ca\u767c\u4fe1\u983b\u7387\u662f\u5426\u6709\u8b8a\u52d5\u3002\u90f5\u4ef6\u5230\u9054\u7387\u554f\u984c\u9bae\u5c11\u662f\u96a8\u6a5f\u767c\u751f\u7684\uff0c\u901a\u5e38\u8207\u884c\u70ba\u7684\u6539\u8b8a\u606f\u606f\u76f8\u95dc\u3002<\/p>\r\n<h2><b>\u90f5\u4ef6\u5230\u9054\u7387\u7684\u672a\u4f86\u8da8\u52e2<\/b><\/h2>\r\n<p>\u90f5\u4ef6\u5230\u9054\u7387\u8207\u7db2\u57df\u8072\u8b7d\u3001\u4e92\u52d5\u6b77\u53f2\u3001\u884c\u70ba\u8a0a\u865f\u4ee5\u53ca AI \u9a45\u52d5\u7684\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u6a5f\u5236\uff0c\u5176\u95dc\u806f\u6027\u6b63\u65e5\u76ca\u7dca\u5bc6\u3002\u8da8\u52e2\u975e\u5e38\u660e\u78ba\uff1a\u6536\u4ef6\u5323\u4f9b\u61c9\u5546\u734e\u52f5\u300c\u5177\u76f8\u95dc\u6027\u300d\u7684\u5167\u5bb9\uff0c\u4e26\u61f2\u7f70\u300c\u7121\u5dee\u5225\u767c\u9001\u300d\u7684\u884c\u70ba\u3002<\/p>\r\n<p>\u80fd\u5728\u5e02\u5834\u52dd\u51fa\u7684\u884c\u92b7\u4eba\u54e1\uff0c\u662f\u90a3\u4e9b\u7dad\u6301\u4e7e\u6de8\u6578\u64da\u3001\u6df1\u601d\u719f\u616e\u5730\u9032\u884c\u5206\u773e\u3001\u4fdd\u6301\u767c\u4fe1\u4e00\u81f4\u6027\u4e26\u63d0\u4f9b\u771f\u6b63\u50f9\u503c\u7684\u7d93\u71df\u8005\u3002\u6280\u8853\u8a2d\u5b9a\u56fa\u7136\u91cd\u8981\uff0c\u4f46\u7b56\u7565\u66f4\u70ba\u95dc\u9375\u3002<\/p>\r\n<h2><b>\u7d50\u8a9e<\/b><\/h2>\r\n<p>\u90f5\u4ef6\u5230\u9054\u7387\u4e26\u975e\u4e00\u500b\u53ef\u4ee5\u96a8\u610f\u5207\u63db\u7684\u958b\u95dc\uff0c\u800c\u662f\u4e00\u9805\u9700\u8981\u6301\u4e4b\u4ee5\u6046\u7684\u898f\u7bc4\u3002\u7576\u60a8\u6b63\u78ba\u57f7\u884c\u7db2\u57df\u9a57\u8b49\u3001\u7dad\u8b77\u540d\u55ae\u54c1\u8cea\u3001\u4f9d\u4e92\u52d5\u7a0b\u5ea6\u9032\u884c\u5206\u773e\u3001\u7a69\u5b9a\u767c\u4fe1\u4e26\u512a\u5148\u8003\u91cf\u5167\u5bb9\u76f8\u95dc\u6027\u6642\uff0c\u5c31\u80fd\u66f4\u6709\u6548\u4fdd\u8b77\u60a8\u7684\u90f5\u4ef6\u9032\u5165\u6536\u4ef6\u5323\u3002<\/p>\r\n<p>\u6838\u5fc3\u91cd\u9ede\u5728\u65bc\uff1a\u5982\u679c\u60a8\u7684\u90f5\u4ef6\u9032\u4e0d\u4e86\u6536\u4ef6\u5323\uff0c\u5176\u9918\u7684\u4e00\u5207\u90fd\u6beb\u7121\u610f\u7fa9\u3002 \u4ed4\u7d30\u6253\u597d\u90f5\u4ef6\u5230\u9054\u7387\u7684\u57fa\u790e\uff0c\u5f8c\u7e8c\u7684\u884c\u92b7\u6210\u6548\u624d\u6709\u53ef\u80fd\u5be6\u73fe\u3002<\/p>\r\n<h2>\u5e38\u898b\u554f\u984c<\/h2>\r\n<h3><b>\u4ec0\u9ebc\u662f\u90f5\u4ef6\u5230\u9054\u7387\uff1f<\/b>\u00a0<\/h3>\r\n<p>\u90f5\u4ef6\u5230\u9054\u7387\u662f\u6307\u90f5\u4ef6\u5728\u88ab\u6536\u4ef6\u4f3a\u670d\u5668\u63a5\u53d7\u5f8c\uff0c\u6210\u529f\u9032\u5165\u300c\u6536\u4ef6\u5323\u300d\u800c\u975e\u300c\u5783\u573e\u90f5\u4ef6\u4fe1\u7bb1\u300d\u7684\u6a5f\u7387\u3002\u9019\u8207\u9001\u9054\u7387 \uff08email delivery\uff09\u4e0d\u540c\uff0c\u5f8c\u8005\u50c5\u78ba\u8a8d\u4f3a\u670d\u5668\u6536\u5230\u4e86\u90f5\u4ef6\u3002\u826f\u597d\u7684\u90f5\u4ef6\u5230\u9054\u7387\u53d6\u6c7a\u65bc\uff1a\u901a\u904e SPF\u3001DKIM \u548c DMARC \u9a57\u8b49\u7684\u7db2\u57df\u3001\u57fa\u65bc\u8a31\u53ef\u5236\u7684\u4e7e\u6de8\u540d\u55ae\u3001\u5f37\u5927\u7684\u5bc4\u4ef6\u8005\u4fe1\u8b7d\uff0c\u4ee5\u53ca\u80fd\u5438\u5f15\u8a02\u95b1\u8005\u958b\u555f\u8207\u9ede\u64ca\u7684\u512a\u8cea\u5167\u5bb9\u3002<\/p>\r\n<h3><b>\u591a\u5c11\u7684\u90f5\u4ef6\u5230\u9054\u7387\u7b97\u597d\uff1f<\/b>\u00a0<\/h3>\r\n<p>\u5065\u5eb7\u76ee\u6a19\u662f 95% \u6216\u4ee5\u4e0a\u7684\u90f5\u4ef6\u6210\u529f\u9032\u5165\u6536\u4ef6\u5323\u3002\u8acb\u8a18\u4f4f\u9019\u4e9b\u6307\u6a19\uff1a\u9000\u4ef6\u7387\u4f4e\u65bc 2%\u3001\u5783\u573e\u90f5\u4ef6\u6295\u8a34\u7387\u4f4e\u65bc 0.1%\u3001\u53d6\u6d88\u8a02\u95b1\u7387\u4f4e\u65bc 0.5%\u3002\u7dad\u6301\u5728\u9019\u4e9b\u7bc4\u570d\u5167\uff0c\u80fd\u5411\u4f9b\u61c9\u5546\u8b49\u660e\u60a8\u662f\u503c\u5f97\u4fe1\u8cf4\u7684\u5bc4\u4ef6\u8005\u3002<\/p>\r\n<h3><b>\u6211\u8a72\u5982\u4f55\u6aa2\u67e5\u90f5\u4ef6\u5230\u9054\u7387\uff1f<\/b>\u00a0<\/h3>\r\n<p>\u4f7f\u7528\u5feb\u901f\u4e09\u6b65\u9a5f\u6aa2\u67e5\uff1a\u00a0<\/p>\r\n<ol>\r\n<li>\u67e5\u770b Benchmark Email \u5831\u544a\u4e2d\u7684\u9000\u4ef6\u3001\u6295\u8a34\u8207\u958b\u555f\u7387\u3002<\/li>\r\n<li>\u767c\u9001\u6e2c\u8a66\u4fe1\u5230 Gmail\u3001Outlook \u548c Yahoo \u5e33\u865f\uff0c\u78ba\u8a8d\u90f5\u4ef6\u6700\u7d42\u9032\u5165\u54ea\u500b\u8cc7\u6599\u593e\u3002<\/li>\r\n<li>\u4f7f\u7528 Google Postmaster Tools\u3001Sender Score \u6216 MXToolbox \u6aa2\u67e5\u7db2\u57df\u662f\u5426\u88ab\u5217\u5165\u9ed1\u540d\u55ae\u6216\u6709\u9a57\u8b49\u554f\u984c\u3002<\/li>\r\n<\/ol>\r\n<p>\u5728\u6bcf\u6b21\u767c\u4fe1\u5f8c\u8ffd\u8e64\u9019\u4e9b\u6578\u64da\uff0c\u4e26\u91dd\u5c0d\u4efb\u4f55\u7a81\u7136\u4e0b\u6ed1\u7684\u60c5\u6cc1\u9032\u884c\u8abf\u67e5\u3002<\/p>\r\n<h3><b>\u90f5\u4ef6\u9001\u9054\uff08delivery\uff09\u8207\u90f5\u4ef6\u5230\u9054\u7387\uff08deliverability\uff09\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/b>\u00a0<\/h3>\r\n<p>\u90f5\u4ef6\u9001\u9054\uff08email delivery\uff09\u4ee3\u8868\u63a5\u6536\u4f3a\u670d\u5668\u5df2\u63a5\u53d7\u60a8\u7684\u90f5\u4ef6\uff1b\u800c\u90f5\u4ef6\u5230\u9054\u7387\uff08email deliverability\uff09\u5247\u4ee3\u8868\u90f5\u4ef6\u6210\u529f\u9032\u5165\u6536\u4ef6\u5323\uff0c\u800c\u975e\u9032\u5230\u5783\u573e\u90f5\u4ef6\u6216\u5176\u4ed6\u8cc7\u6599\u593e\u3002\u5169\u8005\u7f3a\u4e00\u4e0d\u53ef\uff0c\u4f46\u552f\u6709\u512a\u7570\u7684\u300c\u90f5\u4ef6\u5230\u9054\u7387\u300d\u624d\u80fd\u771f\u6b63\u5e36\u52d5\u958b\u555f\u7387\u8207\u9ede\u64ca\u7387\u3002<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u91cd\u9ede\u6458\u8981 \u5b9a\u7fa9\uff1a \u90f5\u4ef6\u5230\u9054\u7387 (email deliverability) \u662f\u8861\u91cf\u60a8\u7684\u90f5\u4ef6\u80fd\u6210\u529f\u9001\u9054\u81f3\u6536\u4ef6\u5323\uff0c\u800c\u975e\u88ab\u963b\u64cb\u6216\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\u7684\u95dc\u9375\u6307\u6a19\u3002 \u90f5\u4ef6\u767c\u9001\u54c1\u8cea\uff1a\u5b9a\u671f\u76e3\u63a7\u60a8\u7684 IP \u4fe1\u8b7d\uff0c\u4e26\u5c07\u9000\u4ef6\u7387\u63a7\u5236\u5728 2% \u4ee5\u4e0b\uff0c\u4ee5\u78ba\u4fdd\u60a8\u7684\u5bc4\u4ef6\u8005\u8a55\u5206\uff08sender score\uff09\u7dad\u6301\u5728\u512a\u826f\u6c34\u6e96\u3002 \u540d\u55ae\u6e05\u7406\uff1a\u5b9a\u671f\u6e05\u7406\u90f5\u4ef6\u540d\u55ae\uff0c\u4e26\u63d0\u4f9b\u660e\u78ba\u7684\u53d6\u6d88\u8a02\u95b1\u9078\u9805\uff0c\u4ee5\u63d0\u5347\u4e92\u52d5\u6307\u6a19\u3002 \u5167\u5bb9\u914d\u7f6e\uff1a\u70ba\u907f\u958b\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668\uff0c\u5efa\u8b70\u5c07\u5716\u6587\u6bd4\u4f8b\u63a7\u5236\u5728 4:6\uff0c\u4e26\u4f7f\u7528\u5c08\u696d\u4e14\u6e05\u695a\u7684\u90f5\u4ef6\u4e3b\u65e8\u3002 \u9a57\u8b49\u6a5f\u5236\uff1a SPF\u3001DKIM \u8207 DMARC \u5df2\u4e0d\u518d\u662f\u53ef\u6709\u53ef\u7121\u7684\u9078\u9805\uff0c\u800c\u662f 2026 \u5e74\u78ba\u4fdd\u90f5\u4ef6\u9032\u5165\u6536\u4ef6\u5323\u7684\u6a19\u6e96\u9580\u6abb\u3002 &nbsp; \u82e5\u60a8\u7684\u90f5\u4ef6\u7121\u6cd5\u9001\u9054\u6536\u4ef6\u5323\uff0c\u4e00\u5207\u52aa\u529b\u7686\u70ba\u7a7a\u8ac7 \u2014 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