{"id":39233,"date":"2024-07-23T08:38:02","date_gmt":"2024-07-23T08:38:02","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=39233"},"modified":"2024-07-23T08:38:02","modified_gmt":"2024-07-23T08:38:02","slug":"%e5%a6%82%e4%bd%95%e7%ae%a1%e7%90%86%e6%82%a8%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%ef%bc%8c%e6%9c%80%e7%b5%82%e7%8d%b2%e5%be%97%e6%88%90%e5%8a%9f%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e7%ae%a1%e7%90%86%e6%82%a8%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%ef%bc%8c%e6%9c%80%e7%b5%82%e7%8d%b2%e5%be%97%e6%88%90%e5%8a%9f%ef%bc%9f\/","title":{"rendered":"\u5982\u4f55\u7ba1\u7406\u60a8\u7684 EDM \u884c\u92b7\uff0c\u6700\u7d42\u7372\u5f97\u6210\u529f\uff1f"},"content":{"rendered":"<p><a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a> <span style=\"font-weight: 400\">\u7684\u9b54\u529b\u4ee5\u53ca\u5b83\u5c0d\u884c\u92b7\u7b56\u7565\u7684\u4f5c\u7528\u7d55\u975e\u55ae\u6191\u4e00\u5df1\u4e4b\u529b\u5373\u53ef\u5be6\u73fe\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u96d6\u7136\u6211\u5011\u90fd\u77e5\u9053\uff0c\u5efa\u7acb<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e5%bb%ba%e7%ab%8b%e6%9c%89%e6%95%88%e7%9a%84%e9%83%b5%e4%bb%b6%e6%b6%93%e6%bb%b4%e8%a1%8c%e9%8a%b7\/\"><span style=\"font-weight: 400\">\u6d93\u6ef4\u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u4ee5<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/nurturing-leads-with-email-marketing\/\"><span style=\"font-weight: 400\">\u6eff\u8db3\u5ba2\u7fa4\u9700\u6c42\u4e26\u70ba\u4ed6\u5011\u63d0\u4f9b\u8cc7\u6e90<\/span><\/a><span style=\"font-weight: 400\">\u4ee5\u5e6b\u52a9\u4ed6\u5011\u505a\u51fa\u6c7a\u5b9a\u5f88\u91cd\u8981\uff0c\u4f46\u5167\u5bb9\u53ea\u662f\u62fc\u5716\u7684\u4e00\u5c0f\u7247\u3002\u53ea\u8981\u8ac7\u5230 EDM \u884c\u92b7\u7ba1\u7406\uff0c\u60a8\u9700\u8981\u8a02\u5b9a\u8d85\u8d8a\u5e38\u898f\u7684\u7b56\u7565\uff0c\u4e0d\u50c5\u512a\u5316\u5167\u5bb9\uff0c\u9084\u8981\u88e1\u88e1\u5916\u5916\u512a\u5316\u7ba1\u7406\u884c\u92b7\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u70ba\u4e86\u7372\u5f97\u4e0a\u8ff0\u7d50\u679c\uff0c\u8acb\u5f9e <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/why-having-an-email-marketing-strategy-is-important\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400\">\u57fa\u790e\u958b\u59cb\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u7dad\u6301\u6210\u529f\u4e26\u4fc3\u9032\u9069\u7576\u7684\u884c\u92b7\u6d3b\u52d5\u7ba1\u7406\uff0c\u65b9\u4fbf\u60a8\u5efa\u7acb\u806f\u7e6b\u3001\u53c3\u8207\u4e92\u52d5\u548c\u63d0\u9ad8\u8f49\u63db\u7387\u3002<\/span><\/p>\n<h2><strong>\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u6e96\u5099\u597d\u90f5\u4ef6\u540d\u55ae\u624d\u53ef\u4ee5\u767c\u9001\u96fb\u5b50\u5831\uff0c\u8a72\u5982\u4f55\u8490\u96c6\u96fb\u5b50\u4fe1\u7bb1\uff1f\u8a31\u591a\u65b9\u6cd5\u53ef\u4ee5\u6355\u7372\u5ba2\u6236\u8cc7\u6599\u4ee5<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-create-an-email-list\/\"><span style=\"font-weight: 400\">\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u76e1\u91cf\u8b93\u8a2a\u5ba2\u8f15\u9b06\u8a3b\u518a\u60a8\u7684 EDM \u884c\u92b7\uff0c\u5305\u62ec\u5728\u60a8\u7684\u7db2\u7ad9\u52a0\u5165\u8a02\u95b1\u8868\u683c\uff0c\u4f7f\u6f5b\u5728\u5ba2\u6236\u8207\u60a8\u73fe\u6709\u5167\u5bb9\u4e92\u52d5\u6642\uff0c\u64c4\u7372\u4ed6\u5011\u7684\u5fc3\uff0c\u4e26\u5efa\u7acb\u9589\u9580\u578b\u5167\u5bb9\uff0c\u9f13\u52f5\u611f\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\u767b\u5165\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5c0d\u65bc EDM \u884c\u92b7\uff0c\u5c0e\u5f15\u65b0\u8a02\u95b1\u7528\u6236\u6642\uff0c\u80fd\u5426\u63d0\u51fa\u6b63\u78ba\u7684\u554f\u984c\u76f8\u7576\u91cd\u8981\u3002\u8acb\u8a62\u554f\u59d3\u540d\u3001\u96fb\u5b50\u90f5\u4ef6\u3001\u884c\u696d\u3001\u8077\u7a31\u3001\u516c\u53f8\u540d\u7a31\u548c\u898f\u6a21\u3001\u884c\u92b7\u9810\u7b97\u4ee5\u53ca\u5176\u4ed6\u6709\u52a9\u6709\u6548\u5206\u985e\u548c\u7be9\u9078\u6f5b\u5728\u5ba2\u6236\u7684\u8cc7\u8a0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8b39\u8a18\u54c1\u8cea\u6bd4\u6578\u91cf\u66f4\u91cd\u8981\uff0c\u7cbe\u660e\u7684\u884c\u92b7\u4eba\u54e1\u6df1\u77e5\uff0c\u8cfc\u8cb7\u90f5\u4ef6\u540d\u55ae\u6216\u5728\u6c92\u6709\u660e\u78ba\u81ea\u52d5\u52a0\u5165\u7684\u60c5\u6cc1\u4e0b\uff0c\u5f9e\u884c\u92b7\u89d2\u5ea6\u4f86\u770b\u4e0d\u50c5\u7121\u6548\uff0c\u5927\u5bb6\u53cd\u5012\u76f4\u63a5\u53d6\u6d88\u8a02\u95b1\uff0c\u6700\u5f8c\u4f60\u7684\u54c1\u724c\u5728\u4ed6\u5011\u5fc3\u4e2d\u5f62\u6210\u5484\u5484\u903c\u4eba\u4e0d\u597d\u7684\u5370\u8c61\uff0c\u751a\u81f3\u9055\u53cd<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%e5%a6%82%e4%bd%95%e9%81%a9%e7%94%a8%e3%80%8a%e4%b8%80%e8%88%ac%e8%b3%87%e6%96%99%e4%bf%9d%e8%ad%b7%e8%a6%8f%e5%ae%9a%e3%80%8b\/\"><span style=\"font-weight: 400\">\u300a\u4e00\u822c\u500b\u4eba\u8cc7\u6599\u4fdd\u8b77\u898f\u5247\u300b(GDPR)<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u90f5\u4ef6\u540d\u55ae\u5305\u542b\u771f\u6b63\u611f\u8208\u8da3\u7684\u8a02\u95b1\u7528\u6236\u8d8a\u591a\uff0c\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5c31\u8d8a\u6709\u529f\u6548\u3002<\/span><\/p>\n<h2><strong>\u90f5\u4ef6\u540d\u55ae\u518d\u5206\u985e<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u8aaa\u5230\u540d\u55ae\u518d\u5206\u985e\uff0c\u5c07\u6f5b\u5728\u5ba2\u6236\u5206\u7d44\u5c0d\u65bc\u6709\u6548\u5b9a\u4f4d\u76f8\u7576\u91cd\u8981\u3002\u4f9d\u64da\u6bcf\u500b\u4eba\u5728\u6d88\u8cbb\u8005\u65c5\u7a0b\u7684\u4f4d\u7f6e<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-segmentation-4-ways-to-divide-your-list\/\"><span style=\"font-weight: 400\">\u518d\u5206\u985e<\/span><\/a><span style=\"font-weight: 400\">\u806f\u7d61\u4eba\uff0c\u4ee5\u4fbf\u767c\u9001\u9069\u5408\u5f15\u5c0e\u4ed6\u5011\u9032\u5165\u4e0b\u4e00\u6b65\u7684\u90f5\u4ef6\u5167\u5bb9\uff0c\u800c\u975e<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/targeted-bulk-email-is-much-better-than-regular-bulk-email\/\"><span style=\"font-weight: 400\">\u4e00\u6b21\u901a\u767c\u6240\u6709\u5167\u5bb9\uff0c\u4e82\u69cd\u6253\u9ce5<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f7f\u7528\u81ea\u52d5\u5316\u884c\u92b7\u5de5\u5177\u81ea\u52d5\u518d\u5206\u985e<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-create-an-email-list\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u540d\u55ae<\/span><\/a><span style=\"font-weight: 400\">\u53ef\u78ba\u4fdd\u6bcf\u4f4d\u6f5b\u5728\u5ba2\u6236\u88ab\u5206\u985e\u5230\u5408\u9069\u7684\u540d\u55ae\uff0c\u4e26\u4e14\u7701\u4e0b\u5927\u628a\u731c\u6e2c\u5224\u65b7\u7684\u6642\u9593\u3002<\/span><\/p>\n<h2><strong>\u512a\u5316\u5167\u5bb9\u4f7f\u7528<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u4e0d\u662f\u5168\u90e8\u5167\u5bb9\u90fd\u662f\u4e00\u6a23\u91cd\u8981\u3002\u8acb\u700f\u89bd\u904e\u5f80\u5efa\u7acb\u7684\u5167\u5bb9\uff0c\u770b\u770b\u54ea\u4e9b\u662f\u60a8\u7684 EDM \u884c\u92b7\u771f\u6b63\u6240\u9700\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-content-fuels-your-email-marketing\/\"><span style=\"font-weight: 400\">\u52a9\u529b<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u901a\u5e38\u662f\u90a3\u4e9b\u900f\u904e\u4e0b\u8f09\u3001\u89c0\u770b\u548c\u8f49\u63db\u9019\u4e9b\u5177\u6709\u8f03\u9ad8\u4e92\u52d5\u7684\u5167\u5bb9\u3002\u78ba\u5b9a\u9019\u4e9b\u5167\u5bb9\u5728<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/marketing-automation-customer-journey\/\"><span style=\"font-weight: 400\">\u6d88\u8cbb\u8005\u65c5\u7a0b<\/span><\/a><span style=\"font-weight: 400\">\u4e2d\u7684\u4f4d\u7f6e\uff0c\u5c0d\u54ea\u4e9b EDM \u884c\u92b7\u6700\u6709\u610f\u7fa9\uff0c\u63a5\u8457\u5275\u9020\u65b0\u5167\u5bb9\u586b\u88dc\u5269\u9918\u7684\u7a7a\u767d\u3002\u60a8\u7684\u5167\u5bb9\u4fbf\u53ef\u6db5\u84cb\u6240\u6709\u57fa\u790e\uff0c\u4e26\u53ef\u671b\u5f9e\u4e4b\u524d\u767c\u8868\u7684\u5167\u5bb9\u4e00\u77f3\u4e8c\u9ce5\u3002<\/span><\/p>\n<h2><strong>\u5ba2\u88fd\u5316<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u642d\u914d\u4f7f\u7528 EDM \u884c\u92b7\u81ea\u52d5\u5316\u5e73\u53f0\u8207\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM)\uff0c\u60a8\u53ef\u5b58\u53d6\u8a02\u95b1\u7528\u6236\u7684\u91cd\u8981\u8cc7\u8a0a\u3002\u9019\u4e00\u9ede\u76f8\u7576\u91cd\u8981\uff0c\u56e0\u70ba\u64c1\u6709\u6b64\u985e\u8cc7\u8a0a\u53ef\u4ee5\u8b93\u60a8\u767c\u9001<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\"><span style=\"font-weight: 400\">\u5ba2\u88fd\u5316\u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u5176\u958b\u555f\u7387\u6bd4\u4e00\u822c\u7684\u7fa4\u767c\u90f5\u4ef6\u9ad8\u5f97\u8a31\u591a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5c07\u8a02\u95b1\u7528\u6236\u7684\u540d\u5b57\u653e\u5728\u4e3b\u65e8\u53ef\u4f7f\u958b\u555f\u7387\u6bd4\u975e\u5ba2\u88fd\u5316\u4e3b\u65e8\u7684\u90f5\u4ef6<\/span><a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-statistics\"><span style=\"font-weight: 400\">\u591a\u51fa 50%<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u800c\u9ad8\u958b\u555f\u7387\u53ef\u6539\u5584\u90f5\u4ef6\u9001\u9054\u7387\uff0c\u8b93\u60a8\u7e5e\u904e\u5783\u573e\u90f5\u4ef6\u593e\u3002\u6709\u4e86\u9019\u6a23\u7684\u7d50\u679c\uff0c\u52a0\u4e0a\u81ea\u52d5\u5316\u4f7f\u5ba2\u88fd\u5316\u8b8a\u5f97\u8f15\u9b06\u7c21\u55ae\uff0c\u6c92\u6709\u7406\u7531\u4e0d\u8207\u5ba2\u6236\u6253\u6210\u4e00\u7247\u3002<\/span><\/p>\n<h2><strong>\u7c21\u5316\u98a8\u683c<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u73a9\u5f04\u6240\u6709\u8a2d\u8a08\u9078\u9805\u53ef\u80fd\u5f88\u8a98\u4eba\uff0c\u4f46 EDM \u884c\u92b7\u6210\u529f\u7684\u6700\u4f73\u9078\u64c7\u662f\u4fdd\u6301\u7248\u9762\u7c21\u6f54\u4fd0\u843d\u3002\u8acb\u8a18\u4f4f\uff0c\u591a\u6578\u8a02\u95b1\u7528\u6236\u90fd\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u95b1\u8b80\u90f5\u4ef6\uff0c\u8907\u96dc\u7684\u90f5\u4ef6\u8a2d\u8a08\u53ef\u80fd\u5728\u667a\u6167\u578b\u624b\u6a5f\u4e0a\u4e0d\u597d\u95b1\u8b80\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u60a8\u7684\u90f5\u4ef6\u670d\u52d9\u63d0\u4f9b\u61c9\u5546\u53ef\u80fd\u6703\u63d0\u4f9b\u4e00\u4e9b\u90f5\u4ef6\u6a21\u677f\uff0c\u8acb\u5148\u9078\u64c7\u4e00\u500b\u9069\u5408\u60a8\u4e14\u4e0d\u6703\u592a\u8907\u96dc\u7684\u7bc4\u672c\u3002<\/span><\/p>\n<h2><strong>\u4fdd\u6301\u6587\u6848\u7a60\u7e96\u5408\u5ea6<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u6b63\u5982\u90f5\u4ef6\u7248\u9762\u6703\u88ab\u904e\u5ea6\u8a2d\u8a08\uff0c\u90f5\u4ef6\u5167\u5bb9\u4e5f\u6703\u88ab<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-long-should-my-emails-be\/\"><span style=\"font-weight: 400\">\u5beb\u5f97\u62d6\u6ce5\u5e36\u6c34<\/span><\/a><span style=\"font-weight: 400\">\u3002\u4e0d\u8981\u7528\u4e00\u5835\u6587\u5b57\u7246\u8b93\u8a02\u95b1\u7528\u6236\u8ca0\u64d4\u904e\u91cd\uff0c\u6700\u597d\u7684\u90f5\u4ef6\u662f\u53ef\u4ee5\u8fc5\u901f\u700f\u89bd\u7684\u90f5\u4ef6\uff0c\u5177\u6709\u660e\u78ba\u7684\u76ee\u7684\u548c\u5f15\u4eba\u6ce8\u76ee\u7684\u5716\u7247\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u793e\u7fa4\u5a92\u9ad4\u7e2e\u77ed\u6211\u5011\u7684\u6ce8\u610f\u529b\uff0c\u6211\u5011\u5c0d\u9577\u7bc7\u5927\u8ad6\u6c92\u6709\u8010\u5fc3\u3002\u6709\u6548\u7684\u90f5\u4ef6\u63d0\u4f9b\u985e\u4f3c\u7684\u7c21\u77ed\u6709\u529b\u6587\u5b57\u548c\u6709\u8da3\u5716\u7247\uff0c\u4e26\u7d50\u5408\u8b93\u4eba\u975e\u9ede\u4e0d\u53ef\u7684\u7406\u7531\u3002<\/span><\/p>\n<h2><strong>\u884c\u70ba\u53ec\u559a (CTAs) \u6309\u9215\u6e05\u695a\u6613\u61c2<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u7684\u76ee\u7684\u662f\u8a98\u4eba\u63a1\u53d6\u884c\u52d5\uff0c\u4e0d\u8981\u628a CTA \u85cf\u8d77\u4f86\uff0c\u8b93\u4eba\u904d\u5c0b\u4e0d\u8457\u3002\u5982\u679c\u60a8\u5e0c\u671b\u8a02\u95b1\u7528\u6236\u5b89\u6392\u5c55\u793a\u3001\u4e0b\u8f09\u5176\u4ed6\u5167\u5bb9\u6216\u8207\u60a8\u7684\u92b7\u552e\u4ee3\u8868\u806f\u7d61\uff0c\u8acb\u8b93\u4ed6\u5011\u77e5\u9053\uff01\u4f7f\u7528\u6e05\u695a\u6613\u61c2\u7684 CTA<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">\u7121\u8ad6\u662f\u5728\u6587\u6848\u9084\u662f\u7248\u9762\u8a2d\u8a08\u65b9\u9762\uff09\u53ef\u8a98\u4f7f\u66f4\u591a\u7528\u6236\u63a1\u53d6\u884c\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u60a8\u4f7f\u7528\u7684\u662f\u90f5\u4ef6\u7bc4\u672c\uff0c\u8acb\u5c07 CTA \u7f6e\u65bc\u7248\u9762\u524d\u65b9\u548c\u4e2d\u5fc3\u3002\u7d93\u9a57\u544a\u8a34\u6211\u5011\uff0c\u90f5\u4ef6\u7bc4\u672c\u52a0\u5165\u5f15\u4eba\u6ce8\u76ee\u7684 CTA \u6309\u9215\u6216\u5716\u6a19\uff0c\u6709\u52a9\u63d0\u9ad8\u9ede\u9078\u7387\u3002<\/span><\/p>\n<h2><strong>\u7528\u4e3b\u65e8\u5438\u5f15\u8b80\u8005<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u9664\u4e86\u5ba2\u88fd\u5316\u7a31\u547c\uff0c\u5438\u5f15\u8a02\u95b1\u7528\u6236\u9ede\u64ca\u7684\u95dc\u9375\u662f\u64b0\u5beb\u5438\u5f15\u4ed6\u5011\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-subject-line-tips-that-truly-work\/\"><span style=\"font-weight: 400\">\u4e3b\u65e8<\/span><\/a><span style=\"font-weight: 400\">\u3002\u4e0d\u8ad6\u662f\u7d14\u4ea4\u6613\u6027\u8cea\u7684\u4e3b\u65e8\uff0c\u597d\u6bd4\u552e\u50f9\u6253\u5230\u9aa8\u6298\u7684\u92b7\u552e\u901a\u77e5\uff0c\u6216\u662f\u8a34\u8af8\u66f4\u591a\u60c5\u611f\u4ea4\u6d41\u7684\u4e3b\u65e8\uff0c\u5c31\u50cf\u6d41\u884c\u6587\u5316\u6216\u97f3\u6a02\u63a8\u85a6\uff0c\u4e3b\u65e8\u5c31\u662f\u50b3\u9054\u90f5\u4ef6\u98a8\u683c\u7684\u7a97\u53e3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f7f\u7528 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/a-b-testing\/\"><span style=\"font-weight: 400\">A\/B \u6e2c\u8a66<\/span><\/a><span style=\"font-weight: 400\">\u6aa2\u6e2c\u5e7e\u500b\u4e3b\u65e8\uff0c\u770b\u770b\u54ea\u4e00\u500b\u4e3b\u65e8\u8868\u73fe\u6700\u597d\uff0c\u7136\u5f8c\u60f3\u51fa\u4e00\u4e9b\u65b0\u7684\u65b9\u6cd5\u4f86\u91cd\u8907\u6210\u529f\u7684\u4f5c\u6cd5\u3002<\/span><\/p>\n<h2><strong>\u5efa\u7acb\u7bc0\u594f<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\u61c9\u8a72\u6709\u4e00\u500b\u826f\u597d\u7684\u7bc0\u594f\uff0c\u8868\u793a\u90f5\u4ef6\u7684\u767c\u9001\u983b\u7387\u8db3\u4ee5\u8b93\u60a8\u7684\u54c1\u724c\u6210\u70ba\u4eba\u5011\u95dc\u6ce8\u7684\u7126\u9ede\u4e26\u5efa\u7acb\u4fe1\u4efb\uff0c\u800c\u4e0d\u662f\u904e\u5ea6\u767c\u9001\uff0c\u8b93\u4ed6\u5011\u4e0d\u52dd\u8ca0\u8377\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5728\u5236\u5b9a\u7b56\u7565\u6642\uff0c\u8acb\u6c7a\u5b9a\u767c\u9001\u90f5\u4ef6\u7684\u983b\u7387\u3002\u63a5\u8457\uff0c\u8acb\u5b9a\u671f\u8ffd\u8e64\u95dc\u9375\u8f49\u5316\u7387\uff0c\u4ee5\u4fbf\u60a8\u4f9d\u64da\u9700\u8981\u8abf\u6574\u7bc0\u594f\u3002\u7d93\u904e\u5e7e\u56de\u5408\u5f8c\uff0c\u61c9\u80fd\u5920\u627e\u5230\u9069\u5408\u60a8\u7684\u76ee\u7684\u548c\u7528\u6236\u6ce8\u610f\u529b\u7684\u6700\u4f73\u7bc0\u594f\u3002<\/span><\/p>\n<h2><strong>\u767c\u8d77\u6d3b\u52d5\u4e26\u8ffd\u8e64\u7d50\u679c<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u6301\u7e8c\u8ffd\u8e64\u662f <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/top-tips-for-successful-email-marketing-campaigns\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u6210\u529f<\/span><\/a><span style=\"font-weight: 400\">\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u5728\u555f\u52d5 EDM \u884c\u92b7\u524d\uff0c\u8acb\u70ba\u884c\u92b7\u6d3b\u52d5\u8a2d\u5b9a\u5408\u9069\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing-benchmarks\/\"><span style=\"font-weight: 400\">\u57fa\u6e96<\/span><\/a><span style=\"font-weight: 400\">\u3002\u63a5\u8457\uff0c\u6bcf\u9031<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-metrics-paying-attention\/\"><span style=\"font-weight: 400\">\u8ffd\u8e64\u5404\u7a2e EDM \u884c\u92b7\u6307\u6a19<\/span><\/a><span style=\"font-weight: 400\">\u4ee5\u78ba\u5b9a\u9032\u5ea6\u3002\u6aa2\u67e5\u5404\u81ea\u7684\u958b\u4fe1\u5f8c\u9ede\u64ca\u7387\u3001\u63a5\u5230\u92b7\u552e\u96fb\u8a71\u7684\u983b\u7387\u4ee5\u53ca\u90f5\u4ef6\u662f\u5426\u4e00\u6536\u5230\u4fe1\u5c31\u88ab\u6253\u958b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8acb\u6e96\u5099\u597d\u4f9d\u64da\u6aa2\u6e2c\u7684\u5167\u5bb9\u9032\u884c\u88fd\u4f5c\uff0c\u5982\u679c\u60a8\u767c\u73fe\u8ca0\u9762\u6a21\u5f0f\uff0c\u4f8b\u5982\uff1a\u958b\u555f\u7387\u4e0b\u964d\u3001\u7f3a\u4e4f\u8f49\u63db\u3001\u53d6\u6d88\u8a02\u95b1\u589e\u52a0\u6216\u9001\u9054\u7387\u53d7\u5230\u5f71\u97ff\uff0c\u9019\u4e9b\u6a21\u5f0f\u6e05\u695a\u8868\u660e\u662f\u6642\u5019\u505a\u4e9b\u6539\u8b8a\u3002<\/span><\/p>\n<h2><strong>\u767c\u5c55 EDM \u884c\u92b7\u7684\u6b65\u9a5f<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b\u662f\u6839\u64da\u4e0a\u8ff0\u63d0\u793a\uff08\u9084\u6709\u4e00\u4e9b\uff09\u70ba\u60a8\u63d0\u4f9b\u7684\u4e00\u500b\u7c21\u4fbf\u7684\u9010\u6b65\u6307\u5357\uff0c\u65b9\u4fbf\u4f60\u53c3\u8003\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4f7f\u7528\u8457\u9678\u9801\u3001\u5f48\u8df3\u8996\u7a97\u548c\u81ea\u52d5\u52a0\u5165\u7684\u734e\u52f5\u63aa\u65bd\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5b9a\u7fa9\u6d3b\u52d5\u76ee\u6a19\u3002\u60a8\u7684\u76ee\u6a19\u662f\u76f4\u92b7\u55ce\uff1f\u885d\u9ad8\u8a02\u95b1\u4eba\u6578\uff1f\u53e6\u4e00\u7a2e\u53c3\u8207\u4e92\u52d5\uff1f\u8acb\u6c7a\u5b9a\u4f7f\u7528\u54ea\u4e9b\u6307\u6a19\u4f86\u8861\u91cf\u6210\u529f\uff0c\u4f8b\u5982\u958b\u555f\u7387\u3001\u53d6\u6d88\u8a02\u95b1\u7387\u548c\u958b\u4fe1\u5f8c\u9ede\u64ca\u7387\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u898f\u5283<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-6-types-of-emails-you-should-be-sending\/\"><span style=\"font-weight: 400\">\u5404\u985e\u578b\u7684\u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4e26\u70ba\u6240\u9700\u8a0a\u606f\u6253\u8349\u7a3f\u3002\u8acb\u8a18\u4f4f\u52a0\u5165\u5f8c\u7e8c\u8ddf\u9032\u90f5\u4ef6\u3001\u653e\u68c4\u8cfc\u7269\u8eca\u63d0\u9192\u3001\u9810\u5b9a\u92b7\u552e\u901a\u77e5\u548c\u66f4\u591a\u4ee5\u5167\u5bb9\u70ba\u4e3b\u7684\u96fb\u5b50\u5831\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4f9d\u64da\u4eba\u53e3\u7d71\u8a08\u3001\u8cfc\u8cb7\u504f\u597d\u6216\u4efb\u4f55\u60a8\u559c\u597d\u7684\u8a2d\u5b9a\u689d\u4ef6\u5c0d\u60a8\u7684\u540d\u55ae\u9032\u884c\u518d\u5206\u985e\u3002\u8abf\u6574\u8a0a\u606f\uff0c\u91dd\u5c0d\u6bcf\u500b\u5ba2\u7fa4\u63d0\u4f9b\u5ba2\u88fd\u5316\u5167\u5bb9\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5beb\u4e0b\u4e3b\u65e8\uff0c\u4e26\u70ba\u4f60\u60f3\u8981\u9032\u884c A\/B \u6e2c\u8a66\u7684\u4e3b\u65e8\u5efa\u7acb\u5e7e\u500b\u9078\u9805\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4f7f\u7528 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/features\/marketing-automation\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u5e73\u53f0<\/span><\/a><span style=\"font-weight: 400\">\u505a\u884c\u92b7\u6d3b\u52d5\uff0c\u9019\u985e\u5e73\u53f0\u53ef\u81ea\u52d5\u57f7\u884c\u91cd\u8907\u7684\u5de5\u4f5c\uff0c\u4f9d\u64da\u7528\u6236\u5728\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d\u7684\u4f4d\u7f6e\u767c\u9001\u5ba2\u88fd\u5316\u8a0a\u606f\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u76e3\u770b\u884c\u92b7\u9032\u5ea6\uff0c\u4f9d\u64da\u60a8\u5728\u7b2c\u4e8c\u6b65\u4e2d\u5b9a\u7fa9\u7684\u6307\u6a19\uff0c\u8861\u91cf\u6bcf\u5c01\u90f5\u4ef6\u7684\u6210\u529f\u7a0b\u5ea6\uff0c\u4e26\u5728\u6b64\u904e\u7a0b\u4e2d\u9032\u884c\u5fc5\u8981\u8abf\u6574\uff0c\u4ee5\u4f7f\u5176\u8207\u60a8\u7684\u6574\u9ad4\u7b56\u7565\u7dad\u6301\u4e00\u81f4\u3002<\/span><\/li>\n<\/ol>\n<h2><strong>\u51fa\u8272\u7684 EDM \u884c\u92b7\u7bc4\u4f8b<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u60a8\u4ecd\u4e0d\u78ba\u5b9a<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-campaign-templates\/\"><span style=\"font-weight: 400\">\u6210\u529f\u7684 EDM \u884c\u92b7\u6d3b\u52d5<\/span><\/a><span style=\"font-weight: 400\">\u9577\u4ec0\u9ebc\u6a21\u6a23\uff0c\u4ee5\u4e0b\u662f\u6211\u5011\u6700\u8fd1\u6700\u611b\u7684\u5e7e\u500b\u6d3b\u52d5\u3002<\/span><\/p>\n<h3><strong>\u6b61\u8fce\u90f5\u4ef6\uff1aKate Spade\u3001Sephora<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u8207\u8a31\u591a\u54c1\u724c\u4e00\u6a23\uff0c<\/span><a href=\"https:\/\/www.katespade.com\/\"><span style=\"font-weight: 400\">Kate Spade<\/span><\/a><span style=\"font-weight: 400\"> \u7684\u6b61\u8fce\u90f5\u4ef6\u628a\u91cd\u9ede\u653e\u5728\u70ba\u65b0\u8a02\u95b1\u7528\u6236\u63d0\u4f9b\u6298\u6263\u3002\u8272\u5f69\u7e7d\u7d1b\u7684\u5716\u7247\u63d0\u9192\u7528\u6236\u4ed6\u5011\u559c\u6b61 KS \u7522\u54c1\u7684\u539f\u56e0\uff0c\u5927\u81bd\u7684\u6a6b\u5e45\u5ee3\u544a\u5247\u9f13\u52f5\u7528\u6236\u96a8\u6642\u56de\u5230\u7db2\u7ad9\u505a\u66f4\u591a\u6d88\u8cbb\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image2-1-1.webp\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u540c\u6642\uff0c<\/span><a href=\"https:\/\/www.sephora.com\/\"><span style=\"font-weight: 400\">Sephora<\/span><\/a><span style=\"font-weight: 400\"> \u653e\u68c4\u6298\u6263\u734e\u52f5\uff0c\u8f49\u800c\u8d70\u5411\u6559\u80b2\u63a8\u5ee3\u3002\u4ee5\u4e0b\u90f5\u4ef6\u662f\u4e09\u5c01\u300c\u6b61\u8fce\u300d\u90f5\u4ef6\u7684\u7b2c\u4e00\u5c01\uff0c\u6b64\u7cfb\u5217\u90f5\u4ef6\u5411\u65b0\u5ba2\u6236\u4ecb\u7d39\u54c1\u724c\uff0c\u4e26\u5c55\u793a\u5982\u4f55\u5584\u52a0\u5229\u7528\u7528\u6236\u6b0a\u76ca\/\u512a\u60e0\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image10.webp\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image5-2-1.webp\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image6-1-2.webp\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image9-1.webp\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image1-1-1.webp\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image4-2.png\" \/><\/p>\n<h3><strong>\u92b7\u552e\u90f5\u4ef6\uff1aKeds<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">\u9084\u8a18\u5f97\u6211\u5011\u5343\u53ee\u5680\u842c\u4ea4\u4ee3\uff0c\u7248\u9762\u8981\u4fdd\u6301\u7c21\u55ae\u55ce\uff1f<\/span><a href=\"https:\/\/www.keds.com\/en\/home\"><span style=\"font-weight: 400\">Keds<\/span><\/a><span style=\"font-weight: 400\"> \u900f\u904e\u9019\u5c01\u7c21\u77ed\u6709\u529b\u7684\u4fc3\u92b7\u90f5\u4ef6\u505a\u5230\u9019\u9ede\u3002\u9996\u5148\uff0c\u4e3b\u65e8\u53e3\u8a9e\u5316\u4e14\u8a9e\u5e36\u6025\u8feb\uff1a<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image8-1.webp\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u63a5\u8457\uff0c\u90f5\u4ef6\u6b63\u6587\u5c31\u662f\u4e00\u5f35\u8272\u5f69\u9bae\u8c54\u7684\u5716\u7247\uff0c\u5305\u542b\u5f15\u4eba\u6ce8\u76ee\u7684\u8a0a\u606f\uff1a\u9084\u6709\u4ec0\u9ebc\u6bd4\u984d\u5916 30% \uff08\u6253\u4e03\u6298\uff09\u7684\u4fc3\u92b7\u5546\u54c1\u66f4\u5438\u775b\u5462\uff1f<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image3-1-1.webp\" \/><\/p>\n<h3><strong>\u5f8c\u7e8c\u90f5\u4ef6\uff1aYES<\/strong><\/h3>\n<p><a href=\"https:\/\/www.theyes.com\/\"><span style=\"font-weight: 400\">THE YES<\/span><\/a><span style=\"font-weight: 400\"> \u7684\u5546\u696d\u6a21\u5f0f\u8207\u5176\u4ed6\u7db2\u8def\u5546\u5e97\u6709\u4e9b\u4e0d\u540c\uff1b\u4ed6\u5011\u64d4\u4efb\u54c1\u724c\u548c\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u4e2d\u9593\u4eba\uff0c\u7c21\u5316\u8a02\u8cfc\u6d41\u7a0b\u4e26\u5411\u6240\u6709\u5ba2\u6236\u4fdd\u8b49\u514d\u8cbb\u9000\u8ca8\uff0c\u540c\u6642\u70ba\u96f6\u552e\u5546\u8f49\u79fb\u591a\u9918\u5eab\u5b58\u3002\u56e0\u70ba THE YES \u662f\u9019\u6a23\u7684\u65b0\u578b\u5546\u5e97\uff0c\u4ed6\u5011\u7684\u5f8c\u7e8c\u90f5\u4ef6\u4e0d\u50c5\u5305\u542b\u8a02\u55ae\u672c\u8eab\uff0c\u800c\u4e14\u5177\u6709\u6559\u80b2\u610f\u7fa9\uff0c\u4e5f\u6709\u9080\u8acb\u7528\u6236\u8a55\u8ad6\u7684 CTA \u6309\u9215\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image11-1.webp\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image14.webp\" \/><\/p>\n<h3><strong>\u4fc3\u92b7\u96fb\u5b50\u5831\uff1aModcloth<\/strong><\/h3>\n<p><a href=\"https:\/\/modcloth.com\/\"><span style=\"font-weight: 400\">Modcloth<\/span><\/a><span style=\"font-weight: 400\"> \u662f\u5426\u900f\u904e\u4ee5\u4e0b\u4e3b\u65e8\u8b80\u61c2\u6211\u5011\u7684\u5fc3\uff0c\u6216\u8005\uff0c\u5176\u5be6\u4e0d\u7528\u8b80\u4e5f\u77e5\u9053\uff0c\u5927\u5bb6\u90fd\u561b\u9019\u6a23\u60f3(\u662f\u7684\uff0c\u6211\u5011\u90fd\u5fc3\u77e5\u809a\u660e)\uff1f<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/09\/image12.png\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u300c\u5047\u671f\uff0c\u5fc3\u77e5\u6240\u5411\u3002\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9664\u4e86\u4e86\u89e3\u6211\u5011\u6700\u6df1\u523b\u7684\u6e34\u671b\uff0c\u4e26\u8b93\u300c\u51fa\u767c\u5427\u300d\u6df1\u6df1\u5370\u5728\u6211\u5011\u7684\u8166\u6d77\u4e2d\uff0cModcloth \u7684\u884c\u92b7\u5718\u968a\u9084\u7b56\u5283\u4e00\u7cfb\u5217\u4ee4\u4eba\u5782\u6d8e\u6b32\u6ef4\u7684\u5ea6\u5047\u55ae\u54c1\uff0c\u5438\u5f15\u7528\u6236\u5728\u5df4\u54c8\u99ac\u5ea6\u904e\u5922\u60f3\u9031\u672b\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image7-1.webp\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/08\/image13.webp\" \/><\/p>\n<p><span style=\"font-weight: 400\">EDM \u884c\u92b7\u53ef\u80fd\u770b\u8d77\u4f86\u4ee4\u4eba\u5fc3\u751f\u754f\u61fc\uff0c\u6bcf\u500b\u8a0a\u606f\u90fd\u6709\u7368\u7279\u7684\u6587\u6848\u548c\u5716\u7247\uff0c\u4e26\u4e14\u91dd\u5c0d\u7279\u5b9a\u5ba2\u7fa4\uff0c\u4f46\u4e00\u65e6\u638c\u63e1\u5176\u4e2d\u7ac5\u9580\uff0c\u60a8\u5c07\u80fd\u7372\u5f97\u56de\u5831\uff0c\u751a\u81f3\u53ef\u4ee5\u50cf\u9019\u4e9b\u54c1\u724c\u4e00\u6a23\u4eab\u53d7 EDM \u884c\u92b7\u7684\u6a02\u8da3\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDM \u884c\u92b7 \u7684\u9b54\u529b\u4ee5\u53ca\u5b83\u5c0d\u884c\u92b7\u7b56\u7565\u7684\u4f5c\u7528\u7d55\u975e\u55ae\u6191\u4e00\u5df1\u4e4b\u529b\u5373\u53ef\u5be6\u73fe\u3002 \u96d6\u7136\u6211\u5011\u90fd\u77e5\u9053\uff0c\u5efa\u7acb\u6d93\u6ef4\u884c\u92b7\u4ee5\u6eff\u8db3\u5ba2\u7fa4\u9700\u6c42\u4e26\u70ba\u4ed6\u5011\u63d0\u4f9b\u8cc7\u6e90\u4ee5\u5e6b\u52a9\u4ed6\u5011\u505a\u51fa\u6c7a\u5b9a\u5f88\u91cd\u8981\uff0c\u4f46\u5167\u5bb9\u53ea\u662f\u62fc\u5716\u7684\u4e00\u5c0f\u7247\u3002\u53ea\u8981\u8ac7\u5230 EDM \u884c\u92b7\u7ba1\u7406\uff0c\u60a8\u9700\u8981\u8a02\u5b9a\u8d85\u8d8a\u5e38\u898f\u7684\u7b56\u7565\uff0c\u4e0d\u50c5\u512a\u5316\u5167\u5bb9\uff0c\u9084\u8981\u88e1\u88e1\u5916\u5916\u512a\u5316\u7ba1\u7406\u884c\u92b7\u7684\u65b9\u5f0f\u3002 \u70ba\u4e86\u7372\u5f97\u4e0a\u8ff0\u7d50\u679c\uff0c\u8acb\u5f9e EDM \u884c\u92b7\u7b56\u7565\u57fa\u790e\u958b\u59cb\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u7dad\u6301\u6210\u529f\u4e26\u4fc3\u9032\u9069\u7576\u7684\u884c\u92b7\u6d3b\u52d5\u7ba1\u7406\uff0c\u65b9\u4fbf\u60a8\u5efa\u7acb\u806f\u7e6b\u3001\u53c3\u8207\u4e92\u52d5\u548c\u63d0\u9ad8\u8f49\u63db\u7387\u3002 \u5efa\u7acb\u90f5\u4ef6\u540d\u55ae \u6e96\u5099\u597d\u90f5\u4ef6\u540d\u55ae\u624d\u53ef\u4ee5\u767c\u9001\u96fb\u5b50\u5831\uff0c\u8a72\u5982\u4f55\u8490\u96c6\u96fb\u5b50\u4fe1\u7bb1\uff1f\u8a31\u591a\u65b9\u6cd5\u53ef\u4ee5\u6355\u7372\u5ba2\u6236\u8cc7\u6599\u4ee5\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u3002 \u76e1\u91cf\u8b93\u8a2a\u5ba2\u8f15\u9b06\u8a3b\u518a\u60a8\u7684 EDM \u884c\u92b7\uff0c\u5305\u62ec\u5728\u60a8\u7684\u7db2\u7ad9\u52a0\u5165\u8a02\u95b1\u8868\u683c\uff0c\u4f7f\u6f5b\u5728\u5ba2\u6236\u8207\u60a8\u73fe\u6709\u5167\u5bb9\u4e92\u52d5\u6642\uff0c\u64c4\u7372\u4ed6\u5011\u7684\u5fc3\uff0c\u4e26\u5efa\u7acb\u9589\u9580\u578b\u5167\u5bb9\uff0c\u9f13\u52f5\u611f\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\u767b\u5165\u3002 \u5c0d\u65bc EDM \u884c\u92b7\uff0c\u5c0e\u5f15\u65b0\u8a02\u95b1\u7528\u6236\u6642\uff0c\u80fd\u5426\u63d0\u51fa\u6b63\u78ba\u7684\u554f\u984c\u76f8\u7576\u91cd\u8981\u3002\u8acb\u8a62\u554f\u59d3\u540d\u3001\u96fb\u5b50\u90f5\u4ef6\u3001\u884c\u696d\u3001\u8077\u7a31\u3001\u516c\u53f8\u540d\u7a31\u548c\u898f\u6a21\u3001\u884c\u92b7\u9810\u7b97\u4ee5\u53ca\u5176\u4ed6\u6709\u52a9\u6709\u6548\u5206\u985e\u548c\u7be9\u9078\u6f5b\u5728\u5ba2\u6236\u7684\u8cc7\u8a0a\u3002 \u8b39\u8a18\u54c1\u8cea\u6bd4\u6578\u91cf\u66f4\u91cd\u8981\uff0c\u7cbe\u660e\u7684\u884c\u92b7\u4eba\u54e1\u6df1\u77e5\uff0c\u8cfc\u8cb7\u90f5\u4ef6\u540d\u55ae\u6216\u5728\u6c92\u6709\u660e\u78ba\u81ea\u52d5\u52a0\u5165\u7684\u60c5\u6cc1\u4e0b\uff0c\u5f9e\u884c\u92b7\u89d2\u5ea6\u4f86\u770b\u4e0d\u50c5\u7121\u6548\uff0c\u5927\u5bb6\u53cd\u5012\u76f4\u63a5\u53d6\u6d88\u8a02\u95b1\uff0c\u6700\u5f8c\u4f60\u7684\u54c1\u724c\u5728\u4ed6\u5011\u5fc3\u4e2d\u5f62\u6210\u5484\u5484\u903c\u4eba\u4e0d\u597d\u7684\u5370\u8c61\uff0c\u751a\u81f3\u9055\u53cd\u300a\u4e00\u822c\u500b\u4eba\u8cc7\u6599\u4fdd\u8b77\u898f\u5247\u300b(GDPR)\u3002 \u90f5\u4ef6\u540d\u55ae\u5305\u542b\u771f\u6b63\u611f\u8208\u8da3\u7684\u8a02\u95b1\u7528\u6236\u8d8a\u591a\uff0c\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5c31\u8d8a\u6709\u529f\u6548\u3002 \u90f5\u4ef6\u540d\u55ae\u518d\u5206\u985e \u8aaa\u5230\u540d\u55ae\u518d\u5206\u985e\uff0c\u5c07\u6f5b\u5728\u5ba2\u6236\u5206\u7d44\u5c0d\u65bc\u6709\u6548\u5b9a\u4f4d\u76f8\u7576\u91cd\u8981\u3002\u4f9d\u64da\u6bcf\u500b\u4eba\u5728\u6d88\u8cbb\u8005\u65c5\u7a0b\u7684\u4f4d\u7f6e\u518d\u5206\u985e\u806f\u7d61\u4eba\uff0c\u4ee5\u4fbf\u767c\u9001\u9069\u5408\u5f15\u5c0e\u4ed6\u5011\u9032\u5165\u4e0b\u4e00\u6b65\u7684\u90f5\u4ef6\u5167\u5bb9\uff0c\u800c\u975e\u4e00\u6b21\u901a\u767c\u6240\u6709\u5167\u5bb9\uff0c\u4e82\u69cd\u6253\u9ce5\u3002 \u4f7f\u7528\u81ea\u52d5\u5316\u884c\u92b7\u5de5\u5177\u81ea\u52d5\u518d\u5206\u985e\u90f5\u4ef6\u540d\u55ae\u53ef\u78ba\u4fdd\u6bcf\u4f4d\u6f5b\u5728\u5ba2\u6236\u88ab\u5206\u985e\u5230\u5408\u9069\u7684\u540d\u55ae\uff0c\u4e26\u4e14\u7701\u4e0b\u5927\u628a\u731c\u6e2c\u5224\u65b7\u7684\u6642\u9593\u3002 \u512a\u5316\u5167\u5bb9\u4f7f\u7528 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