{"id":39242,"date":"2024-08-01T06:24:56","date_gmt":"2024-08-01T06:24:56","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=39242"},"modified":"2024-08-01T06:24:56","modified_gmt":"2024-08-01T06:24:56","slug":"%e5%9f%9f%e5%90%8d%e9%a9%97%e8%ad%89%e5%92%8c%e9%9b%bb%e5%ad%90%e4%bf%a1%e7%ae%b1%e9%a9%97%e8%ad%89%e7%9a%84%e5%b7%ae%e5%88%a5%e4%bb%a5%e5%8f%8a%e5%b0%8d%e9%83%b5%e4%bb%b6%e5%88%b0%e9%81%94%e7%8e%87","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%9f%9f%e5%90%8d%e9%a9%97%e8%ad%89%e5%92%8c%e9%9b%bb%e5%ad%90%e4%bf%a1%e7%ae%b1%e9%a9%97%e8%ad%89%e7%9a%84%e5%b7%ae%e5%88%a5%e4%bb%a5%e5%8f%8a%e5%b0%8d%e9%83%b5%e4%bb%b6%e5%88%b0%e9%81%94%e7%8e%87\/","title":{"rendered":"\u57df\u540d\u9a57\u8b49\u548c\u96fb\u5b50\u4fe1\u7bb1\u9a57\u8b49\u7684\u5dee\u5225\u4ee5\u53ca\u5c0d\u90f5\u4ef6\u5230\u9054\u7387\u7684\u91cd\u8981\u6027"},"content":{"rendered":"

\u57df\u540d\u9a57\u8b49<\/p>\n

EDM \u884c\u92b7<\/a>\u975e\u5e38\u5f37\u5927\uff0c\u4f46\u5176\u6709\u6548\u6027\u53d6\u6c7a\u65bc\u96fb\u5b50\u90f5\u4ef6\u80fd\u50b3\u9001\u7d66\u9810\u671f\u7684\u6536\u4ef6\u4eba\u3002\u60a8\u53ef\u80fd\u4e0d\u77e5\u9053\uff0c\u4f46\u6709\u5169\u500b\u95dc\u9375\u56e0\u7d20\u5728\u90f5\u4ef6\u5230\u9054\u7387<\/a>\u4e2d\u626e\u6f14\u91cd\u8981\u89d2\u8272\uff1a\u57df\u540d\u9a57\u8b49\u4ee5\u53ca\u96fb\u5b50\u4fe1\u7bb1\u9a57\u8b49\u3002\u96d6\u7136\u5169\u8005\u807d\u8d77\u4f86\u5f88\u50cf\uff0c\u4f46\u9019\u5169\u500b\u65b9\u6cd5\u6709\u4e0d\u540c\u7684\u76ee\u7684\uff0c\u800c\u4e14\u90fd\u662f\u6700\u4f73\u5316\u90f5\u4ef6\u5230\u9054\u7387\u7684\u5fc5\u8981\u56e0\u7d20\u3002<\/span><\/p>\n

\u8b93\u6211\u5011\u4f86\u63a2\u8a0e\u57df\u540d\u9a57\u8b49\u4ee5\u53ca\u96fb\u5b50\u4fe1\u7bb1\u9a57\u8b49\u662f\u4ec0\u9ebc\u3001\u4ed6\u5011\u7684\u5dee\u7570\uff0c\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u4ed6\u5011\u5c0d\u90f5\u4ef6\u5230\u9054\u7387\u5f88\u91cd\u8981\u3002<\/span><\/p>\n

\u4ec0\u9ebc\u662f\u57df\u540d\u9a57\u8b49\uff1f<\/strong><\/h2>\n

\u57df\u540d\u9a57\u8b49\u78ba\u8a8d\u60a8\u64c1\u6709\u7528\u4f86\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7684\u57df\u540d\u3002\u9019\u5305\u62ec\u5411\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546 (ESP) \u548c\u6536\u4ef6\u90f5\u4ef6\u4f3a\u670d\u5668\u8b49\u660e\u60a8\u5c0d\u8a72\u7db2\u57df\u5177\u6709\u5408\u6cd5\u63a7\u5236\u6b0a\u3002\u9019\u500b\u904e\u7a0b\u5c0d\u65bc\u5efa\u7acb\u60a8\u57df\u540d\u7684\u53ef\u4fe1\u5ea6\u548c\u8a55\u7b49\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n

\u57df\u540d\u9a57\u8b49\u904b\u4f5c\u65b9\u5f0f\uff1a<\/span><\/h3>\n
    \n
  1. DNS \u7d00\u9304\uff1a<\/strong>\u7576\u60a8\u9a57\u8b49\u57df\u540d\u6642\uff0c\u7cfb\u7d71\u6703\u8981\u6c42\u60a8\u65b0\u589e\u7279\u5b9a\u7684 DNS (Domain Name System) \u7d00\u9304\u5230\u60a8\u7684\u57df\u540d DNS \u8a2d\u5b9a\u3002\u9019\u4e9b\u7d00\u9304\u53ef\u80fd\u5305\u62ec TXT\u3001CNAME \u6216 MX \u7d00\u9304\uff0c\u7528\u4f86\u9a57\u8b49\u60a8\u7684\u6240\u6709\u6b0a\u3002<\/span><\/li>\n
  2. SPF\u3001DKIM \u548c DMARC\uff1a<\/strong>\u57df\u540d\u9a57\u8b49\u901a\u5e38\u5305\u62ec\u8a2d\u5b9a SPF (Sender Policy Framework)\u3001DKIM (DomainKeys Identified Mail) \u4ee5\u53ca DMARC (Domain-based Message Authentication, Reporting, and Conformance) \u7d00\u9304\u3002<\/a>\u9019\u4e9b\u5354\u8b70\u6709\u52a9\u65bc\u9a57\u8b49\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u548c\u9632\u6b62\u507d\u5192\u3002<\/span><\/li>\n
  3. ESP \u9a57\u8b49\uff1a<\/strong>\u65b0\u589e DNS \u7d00\u9304\u5f8c\uff0c\u60a8\u7684 ESP \u6703\u6aa2\u67e5\u9019\u4e9b\u7d00\u9304\uff0c\u4ee5\u9a57\u8b49\u60a8\u662f\u5426\u64c1\u6709\u8a72\u7db2\u57df\u3002\u6210\u529f\u9a57\u8b49\u4f7f\u5f97\u5f9e\u60a8\u57df\u540d\u767c\u9001\u7684\u90f5\u4ef6\u66f4\u6709\u53ef\u4fe1\u5ea6\u3002<\/span><\/li>\n<\/ol>\n

    \u4ec0\u9ebc\u662f\u96fb\u5b50\u4fe1\u7bb1\u9a57\u8b49\uff1f<\/strong><\/h2>\n

    \u53e6\u4e00\u65b9\u9762\uff0c\u96fb\u5b50\u4fe1\u7bb1\u9a57\u8b49<\/a>\u662f\u6307\u9a57\u8b49\u60a8\u90f5\u4ef6\u540d\u55ae\u4e0a\u500b\u5225\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u7684\u6709\u6548\u6027\u548c\u6b63\u78ba\u6027\u7684\u904e\u7a0b\u3002\u96fb\u5b50\u4fe1\u7bb1\u9a57\u8b49\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u78ba\u4fdd\u60a8\u767c\u9001\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u662f\u6709\u6548\u4e26\u4e14\u80fd\u63a5\u6536\u96fb\u5b50\u90f5\u4ef6\u3002<\/span><\/p>\n

    \u96fb\u5b50\u4fe1\u7bb1\u9a57\u8b49\u904b\u4f5c\u65b9\u5f0f\uff1a<\/span><\/h3>\n
      \n
    1. \u8a9e\u6cd5\u6aa2\u67e5\uff1a<\/strong>\u96fb\u5b50\u4fe1\u7bb1\u9a57\u8b49\u7684\u7b2c\u4e00\u6b65\u662f\u6aa2\u67e5\u6bcf\u500b\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u7684\u8a9e\u6cd5\uff0c\u4ee5\u78ba\u4fdd\u5b83\u9075\u5faa\u6a19\u6e96\u7684\u96fb\u5b50\u90f5\u4ef6\u683c\u5f0f\u898f\u5247\u3002\uff08\u4f8b\u5982\uff1ausername@domain.com\uff09<\/span><\/li>\n
    2. \u57df\u540d\u6aa2\u67e5\uff1a<\/strong>\u9a57\u8b49\u6b65\u9a5f\u6703\u6aa2\u67e5\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u7684\u57df\u540d\uff0c\u4ee5\u78ba\u8a8d\u8a72\u57df\u540d\u662f\u5426\u5b58\u5728\uff0c\u4ee5\u53ca\u662f\u5426\u8a2d\u5b9a\u6709\u6548\u7684 MX (Mail Exchange) \u7d00\u9304\u4ee5\u63a5\u6536\u96fb\u5b50\u90f5\u4ef6\u3002<\/span><\/li>\n
    3. \u4fe1\u7bb1\u6aa2\u67e5\uff1a<\/strong>\u6700\u5f8c\u4e00\u500b\u6b65\u9a5f\u662f\u6aa2\u67e5\u96fb\u5b50\u4fe1\u7bb1\u7684\u7279\u5b9a\u4fe1\u7bb1\u662f\u5426\u5b58\u5728\u4e26\u8655\u65bc\u6d3b\u8e8d\u72c0\u614b\u3002\u9019\u53ef\u4ee5\u900f\u904e SMTP\uff08\u7c21\u55ae\u90f5\u4ef6\u50b3\u8f38\u5354\u5b9a\uff09\u6aa2\u67e5\uff0c\u6216\u5176\u4ed6\u4e0d\u767c\u9001\u5be6\u969b\u90f5\u4ef6\u7684\u60c5\u6cc1\u4e0b\u9a57\u8b49\u4fe1\u7bb1\u3002<\/span><\/li>\n<\/ol>\n

      \u57df\u540d\u9a57\u8b49\u548c\u96fb\u5b50\u4fe1\u7bb1\u9a57\u8b49\u5dee\u7570<\/strong><\/h2>\n

      \u96d6\u7136\u57df\u540d\u9a57\u8b49\u548c\u96fb\u5b50\u4fe1\u7bb1\u9a57\u8b49\u5c0d EDM \u884c\u92b7\u90fd\u5f88\u91cd\u8981\uff0c\u4f46\u4ed6\u5011\u7684\u76ee\u7684\u4e0d\u540c\uff0c\u8a2d\u5b9a\u6b65\u9a5f\u4e5f\u4e0d\u76f8\u540c\uff1a<\/span><\/p>\n

        \n
      1. \u76ee\u7684\uff1a<\/b>\n