{"id":39732,"date":"2024-10-17T09:17:51","date_gmt":"2024-10-17T09:17:51","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=39732"},"modified":"2024-10-18T08:39:35","modified_gmt":"2024-10-18T08:39:35","slug":"%e9%96%8b%e5%95%9f%e7%8e%87%e4%bb%8d%e7%84%b6%e9%87%8d%e8%a6%81%ef%bc%9a%e8%a1%a1%e9%87%8f%e9%82%ae%e4%bb%b6%e6%88%90%e5%8a%9f%e7%9a%84%e9%97%9c%e9%8d%b5%e6%8c%87%e6%a8%99","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%96%8b%e5%95%9f%e7%8e%87%e4%bb%8d%e7%84%b6%e9%87%8d%e8%a6%81%ef%bc%9a%e8%a1%a1%e9%87%8f%e9%82%ae%e4%bb%b6%e6%88%90%e5%8a%9f%e7%9a%84%e9%97%9c%e9%8d%b5%e6%8c%87%e6%a8%99\/","title":{"rendered":"\u958b\u555f\u7387\u4ecd\u7136\u91cd\u8981\uff1a\u8861\u91cf\u90ae\u4ef6\u6210\u529f\u7684\u95dc\u9375\u6307\u6a19"},"content":{"rendered":"<p>\u958b\u555f\u7387<\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/digital-marketing-small-businesses\/\"><span style=\"font-weight: 400\">\u6578\u4f4d\u884c\u92b7\u8da8\u52e2<\/span><\/a><span style=\"font-weight: 400\">\u4e0d\u65b7\u5728\u8b8a\u5316\u3002\u6bcf\u5e74\uff0c\u884c\u92b7\u4eba\u54e1\u90fd\u6703\u9762\u5c0d<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%a1%8c%e9%8a%b7%e4%ba%ba%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%e8%a1%93%e8%aa%9e\/\"><span style=\"font-weight: 400\">\u65b0\u7684\u6d41\u884c\u8a5e\u5f59<\/span><\/a><span style=\"font-weight: 400\">\u3001\u6280\u8853\u548c\u7b56\u7565\uff0c\u9019\u4e9b\u90fd\u8072\u7a31\u5c07\u5fb9\u5e95\u6539\u8b8a\u6574\u500b\u7522\u696d\u3002\u7136\u800c\uff0c\u5728\u9019\u80a1\u6539\u8b8a\u7684\u65cb\u98a8\u4e2d\uff0c\u6709\u4e00\u500b\u6307\u6a19\u7d93\u5f97\u8d77\u6642\u9593\u8003\u9a57\uff0c\u90a3\u5c31\u662f<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-open-rate\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u958b\u555f\u7387<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5118\u7ba1\u6709\u4e9b\u8da8\u52e2\u986f\u793a\u958b\u555f\u7387\u7684\u95dc\u806f\u6027\u6b63\u5728\u4e0b\u964d\uff0c\u6211\u5011\u537b\u6301\u76f8\u53cd\u610f\u898b\u3002\u90f5\u4ef6\u958b\u555f\u7387\u4ecd\u7136\u662f\u8861\u91cf\u6210\u529f\u7684\u91cd\u8981\u6307\u6a19\uff0c\u4e26\u4e14\u5c0d\u60a8\u7684 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u5de5\u4f5c\u63d0\u4f9b\u4e86\u5bf6\u8cb4\u7684\u89c0\u9ede\u3002\u4ee5\u4e0b\u662f\u60a8\u4e0d\u8a72\u5ffd\u7565\u9019\u500b\u95dc\u9375\u6307\u6a19\u7684\u539f\u56e0\u3002<\/span><\/p>\n<h2><strong>\u7406\u89e3\u90f5\u4ef6\u958b\u555f\u7387<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u90f5\u4ef6\u958b\u555f\u7387\u8861\u91cf\u7684\u662f\u6253\u958b\u90f5\u4ef6\u7684\u6536\u4ef6\u4eba\u5360\u767c\u9001\u90f5\u4ef6\u7e3d\u6578\u7684\u767e\u5206\u6bd4\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u60a8\u5bc4\u51fa\u4e00\u5c01\u96fb\u5b50\u90f5\u4ef6\u7d66 1,000 \u4f4d\u8a02\u95b1\u7528\u6236\uff0c\u5176\u4e2d 200 \u4eba\u6253\u958b\u90f5\u4ef6\uff0c\u60a8\u7684\u958b\u555f\u7387\u5c31\u662f 20%\u3002\u9019\u500b\u6307\u6a19\u9577\u4e45\u4ee5\u4f86\u90fd\u88ab\u8996\u70ba\u8a55\u4f30 EDM \u884c\u92b7\u6d3b\u52d5\u6210\u6548\u7684\u57fa\u790e\u6a19\u6e96\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7136\u800c\uff0c\u96a8\u8457 AI \u4eba\u5de5\u667a\u6167\u3001\u81ea\u52d5\u5316\u548c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%b6%85%e5%80%8b%e4%ba%ba%e5%8c%96%ef%bc%9a%e4%ba%ba%e5%b7%a5%e6%99%ba%e6%85%a7%e5%9c%a8%e9%83%b5%e4%bb%b6%e5%85%a7%e5%ae%b9%e7%9a%84%e4%bd%9c%e7%94%a8\/\"><span style=\"font-weight: 400\">\u8d85\u500b\u4eba\u5316<\/span><\/a><span style=\"font-weight: 400\">\u7b49\u65b0\u884c\u92b7\u5de5\u5177\u548c\u7b56\u7565\u7684\u51fa\u73fe\uff0c\u6709\u4e9b\u884c\u92b7\u4eba\u54e1\u8a8d\u70ba\u958b\u555f\u7387\u4e0d\u518d\u5177\u6709\u4ee5\u5f80\u7684\u91cd\u8981\u6027\u3002\u7136\u800c\uff0c\u5c07\u958b\u555f\u7387\u8996\u70ba\u7121\u95dc\u7dca\u8981\u6703\u5ffd\u7565\u4e86\u5176\u5728\u5851\u9020 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/are-your-emails-successful\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u6574\u9ad4\u6210\u529f<\/span><\/a><span style=\"font-weight: 400\">\u4e0a\u7684\u6301\u7e8c\u4f5c\u7528\u3002<\/span><\/p>\n<div class=\"resource-download\"><div class=\"resource-image\"><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/11\/Glossary-Image-Dark.webp\" alt=\"Resource\" style=\"max-width:300px;\" \/><\/div><div class=\"resource-content-down\"><span>\u514d\u8cbb\u8cc7\u6e90<\/span><h3>EDM \u884c\u92b7\u8853\u8a9e<\/h3><a style=\"display:inline-block;width:auto;min-width:200px;\" class=\"resource-down-btn\" href=\"https:\/\/www.benchmarkemail.com\/tw\/resources\/email-glossary\/\">\u73fe\u5728\u4e0b\u8f09<\/a><\/div><\/div>\n<h2><strong>\u958b\u555f\u7387\u4ee3\u8868\u6709\u521d\u6b65\u4e92\u52d5<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u90f5\u4ef6\u958b\u555f\u7387\u4e4b\u6240\u4ee5\u91cd\u8981\uff0c\u4e3b\u8981\u539f\u56e0\u662f\u5b83\u4ee3\u8868\u4e92\u52d5\u904e\u7a0b\u7684\u7b2c\u4e00\u6b65\uff1a\u6536\u4ef6\u4eba\u6c7a\u5b9a\u958b\u555f\u60a8\u7684\u90f5\u4ef6\u3002\u9019\u500b\u6c7a\u5b9a\u4e0d\u662f\u96a8\u610f\u505a\u51fa\u7684\uff0c\u800c\u662f\u53d7\u5230\u5e7e\u500b\u95dc\u9375\u56e0\u7d20\u7684\u5f71\u97ff\uff0c\u5305\u62ec\u4e3b\u65e8\u3001\u5bc4\u4ef6\u4eba\u59d3\u540d\u548c\u9810\u89bd\u5167\u6587\u3002\u9019\u4e9b\u5143\u7d20\u5171\u540c\u4f5c\u7528\uff0c\u7d66\u6536\u4ef6\u4eba\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u4fc3\u4f7f\u4ed6\u5011\u63a1\u53d6\u884c\u52d5\u6253\u958b\u90f5\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5065\u5eb7\u7684\u958b\u555f\u7387\u4ee3\u8868\u60a8\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e6%92%b0%e5%af%ab%e4%ba%ae%e7%9c%bc%e9%83%b5%e4%bb%b6%e4%b8%bb%e6%97%a8%e5%85%ad%e5%a4%a7%e5%9f%ba%e6%9c%ac%e5%8e%9f%e5%89%87\/\"><span style=\"font-weight: 400\">\u4e3b\u65e8<\/span><\/a><span style=\"font-weight: 400\">\u80fd\u5920\u5438\u5f15\u53d7\u773e\u7684\u5171\u9cf4\uff0c\u4e5f\u4ee3\u8868\u60a8\u7684\u90f5\u4ef6\u540d\u55ae\u5305\u542b\u6d3b\u8e8d\u4e14\u611f\u8208\u8da3\u7684\u6536\u4ef6\u4eba\u3002\u9019\u662f\u8208\u8da3\u548c\u76f8\u95dc\u6027\u7684\u521d\u59cb\u6a19\u8a18\u3002\u5ffd\u7565\u958b\u555f\u7387\u610f\u5473\u8457\u5ffd\u7565\u4e86\u6700\u4f73\u5316\u9019\u91cd\u8981\u7684\u521d\u6b65\u4e92\u52d5\u7684\u6a5f\u6703\u3002<\/span><\/p>\n<h2><strong>\u958b\u555f\u7387\u53cd\u61c9\u540d\u55ae\u54c1\u8cea<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u958b\u555f\u7387\u53e6\u5916\u4e00\u500b\u5e38\u88ab\u5ffd\u7565\u7684\u5730\u65b9\uff0c\u5c31\u662f\u5b83<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u80fd\u986f\u793a<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/maintain-a-high-quality-email-list\/\"><span style=\"font-weight: 400\">\u60a8\u90f5\u4ef6\u540d\u55ae\u7684\u54c1\u8cea<\/span><\/a><span style=\"font-weight: 400\">\u3002\u958b\u555f\u7387\u6301\u7e8c\u504f\u4f4e\u53ef\u80fd\u8868\u793a\u60a8\u7684\u540d\u55ae\u4e2d\u6709\u8a31\u591a\u4e0d\u6d3b\u8e8d\u6216\u4e0d\u611f\u8208\u8da3\u7684\u8a02\u95b1\u7528\u6236\u3002\u76f8\u53cd\u7684\uff0c\u9ad8\u958b\u555f\u7387\u5247\u8868\u793a\u60a8\u7684\u540d\u55ae\u4e2d\u6709\u8a31\u591a\u5f9e\u60a8\u7684\u5167\u5bb9\u4e2d\u627e\u5230\u50f9\u503c\u7684\u6d3b\u8e8d\u806f\u7d61\u4eba\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5118\u7ba1\u9ede\u64ca\u7387\u548c\u8f49\u63db\u7387\u7b49\u5176\u4ed6\u6307\u6a19\u53ef\u4ee5\u544a\u8a34\u60a8\u90f5\u4ef6\u5728\u88ab\u6253\u958b\u5f8c\u7684\u8868\u73fe<\/span><span style=\"font-weight: 400\">\uff0c\u958b\u555f\u7387\u5247\u6709\u52a9\u65bc\u8a3a\u65b7<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/edm%e8%a1%8c%e9%8a%b7%e8%a8%a3%e7%ab%85%ef%bc%9a%e5%9b%9b%e5%a4%a7%e5%a6%99%e6%8b%9b%e6%95%b4%e9%a0%93%e6%82%a8%e7%9a%84%e9%83%b5%e4%bb%b6%e5%90%8d%e5%96%ae\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u540d\u55ae\u7684\u5065\u5eb7\u60c5\u6cc1<\/span><\/a><span style=\"font-weight: 400\">\u3002\u60a8\u662f\u5426\u767c\u9001\u90f5\u4ef6\u7d66\u771f\u6b63\u95dc\u5fc3\u60a8\u54c1\u724c\u7684\u4eba\uff0c\u9084\u662f\u60a8\u7684\u90f5\u4ef6\u843d\u5165\u6536\u4ef6\u5323\u537b\u6c92\u4eba\u67e5\u770b\uff1f\u5b9a\u671f\u76e3\u63a7\u958b\u555f\u7387\u6709\u52a9\u65bc\u7dad\u6301\u4e00\u500b\u4e7e\u6de8\u6709\u4e92\u52d5\u7684\u90f5\u4ef6\u540d\u55ae\uff0c\u5c0d\u65bc\u90f5\u4ef6\u5230\u9054\u7387\u4ee5\u53ca\u6574\u9ad4\u7684\u884c\u92b7\u6d3b\u52d5\u6210\u529f\u81f3\u95dc\u91cd\u8981\u3002<\/span><\/p>\n<div class=\"resource-download\"><div class=\"resource-image\"><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/12\/The-Complete-Guide-to-Email-Marketing.webp\" alt=\"Resource\" style=\"max-width:300px;\" \/><\/div><div class=\"resource-content-down\"><span>\u514d\u8cbb\u8cc7\u6e90<\/span><h3>EDM \u884c\u92b7\u624b\u518a\u5927\u88dc\u5e16<\/h3><a style=\"display:inline-block;width:auto;min-width:200px;\" class=\"resource-down-btn\" href=\"https:\/\/www.benchmarkemail.com\/tw\/resources\/email-marketing\/\">\u73fe\u5728\u4e0b\u8f09<\/a><\/div><\/div>\n<h2><strong>\u958b\u555f\u7387\u548c\u90f5\u4ef6\u5230\u9054\u7387\u7684\u95dc\u4fc2<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u63d0\u5230\u90f5\u4ef6\u5230\u9054\u7387\uff0c\u60a8\u8981\u6ce8\u610f\u958b\u555f\u7387\u6703\u76f4\u63a5\u5f71\u97ff\u90f5\u4ef6\u662f\u5426\u6210\u529f\u9032\u5165\u6536\u4ef6\u5323\uff0c\u9019\u9ede\u5f88\u91cd\u8981\u3002Gmail\u3001Outlook \u548c Yahoo\uff01\u7b49\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546\u5728\u6c7a\u5b9a\u5c07\u60a8\u7684\u90f5\u4ef6\u6b78\u985e\u70ba\u5783\u573e\u90f5\u4ef6\u6642\uff0c\u6703\u6ce8\u610f\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387\u7b49\u4e92\u52d5\u6307\u6a19\u3002\u5982\u679c\u60a8\u7684\u958b\u555f\u7387\u96a8\u8457\u6642\u9593\u64da\u964d\uff0c\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546\u53ef\u80fd\u6703\u8a8d\u70ba\u60a8\u7684\u90f5\u4ef6\u6c92\u6709\u76f8\u95dc\u6027\u6216\u4e0d\u53d7\u6b61\u8fce\uff0c\u9032\u800c\u589e\u52a0\u9032\u5165\u5783\u573e\u4fe1\u7bb1\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5b9a\u671f\u6e2c\u91cf\u548c\u6700\u4f73\u5316\u60a8\u7684\u958b\u555f\u7387\u53ef\u4ee5\u63d0\u9ad8\u60a8<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/\"><span style=\"font-weight: 400\">\u907f\u958b\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668<\/span><\/a><span style=\"font-weight: 400\">\u7684\u6a5f\u6703\u3002\u7576\u6536\u4ef6\u4eba\u6301\u7e8c\u958b\u555f\u60a8\u7684\u90f5\u4ef6\u6642\uff0c\u5c31\u6703\u5411 ESP \u50b3\u9054\u4e00\u500b\u8a0a\u606f\uff1a\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5f88\u6709\u50f9\u503c\uff0c\u503c\u5f97\u767c\u9001\u5230\u6536\u4ef6\u5323\uff0c\u9032\u800c\u4fdd\u969c\u60a8\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/tools-for-email-domain-reputation\/\"><span style=\"font-weight: 400\">\u5bc4\u4ef6\u4eba\u8a55\u7b49<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<div class=\"resource-download\"><div class=\"resource-image\"><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/12\/The-Email-Deliverability-Formula.webp\" alt=\"Resource\" style=\"max-width:300px;\" \/><\/div><div class=\"resource-content-down\"><span>\u514d\u8cbb\u8cc7\u6e90<\/span><h3>\u90f5\u4ef6\u5230\u9054\u7387\u7684\u52dd\u5229\u65b9\u7a0b\u5f0f<\/h3><a style=\"display:inline-block;width:auto;min-width:200px;\" class=\"resource-down-btn\" href=\"https:\/\/www.benchmarkemail.com\/tw\/resources\/email-deliverability\/\">\u73fe\u5728\u4e0b\u8f09<\/a><\/div><\/div>\n<h2><strong>\u4e3b\u65e8\u6e2c\u8a66\u4f9d\u8cf4\u958b\u555f\u7387<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u5c0d\u884c\u92b7\u4eba\u54e1\u800c\u8a00\uff0c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-b%e6%b8%ac%e8%a9%a6%e6%a1%88%e4%be%8b%e5%88%86%e4%ba%ab%ef%bc%9a%e6%88%90%e5%8a%9f%e6%8f%90%e9%ab%98%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e7%b8%be%e6%95%88%e7%9a%84%e5%af%a6%e8%ad%89%e7%a0%94\/\"><span style=\"font-weight: 400\">A\/B \u6e2c\u8a66<\/span><\/a><span style=\"font-weight: 400\">\u4e3b\u65e8\u662f\u6539\u5584\u884c\u92b7\u6d3b\u52d5\u7e3e\u6548\u7684\u6700\u5e38\u898b\u65b9\u6cd5\u4e4b\u4e00\u3002\u958b\u555f\u7387\u662f\u7528\u4f86\u8a55\u4f30\u4e0d\u540c\u4e3b\u65e8\u6210\u6548\u7684\u4e3b\u8981\u6307\u6a19\u3002\u5047\u8a2d\u60a8\u6b63\u5728\u6e2c\u8a66\u5f37\u8abf\u4fc3\u92b7\u7684\u4e3b\u65e8\u8207\u5f37\u8abf\u7522\u54c1\u512a\u9ede\u7684\u4e3b\u65e8\u3002\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u958b\u555f\u7387\u53ef\u4ee5\u544a\u8a34\u60a8\u54ea\u4e00\u7a2e\u65b9\u5f0f\u66f4\u80fd\u5f15\u8d77\u53d7\u773e\u7684\u5171\u9cf4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6e2c\u8a66\u4e3b\u65e8\u7684\u76ee\u7684\u4e3b\u8981\u662f\u63d0\u6607\u958b\u555f\u7387\u3002\u8861\u91cf\u4e0d\u540c\u4e3b\u65e8\u7684\u8868\u73fe\u6709\u52a9\u65bc\u60a8\u4e86\u89e3\u53d7\u773e\u7684\u559c\u597d\uff0c\u4e26\u64da\u6b64\u8abf\u6574\u60a8\u7684\u8a0a\u606f\u3002\u4e45\u800c\u4e45\u4e4b\uff0c\u9019\u500b\u6e2c\u8a66\u6703\u5e36\u4f86\u66f4\u9ad8\u7684\u4e92\u52d5\u7387\u4ee5\u53ca\u66f4\u597d\u7684\u6574\u9ad4\u6d3b\u52d5\u7d50\u679c\u3002\u5ffd\u7565\u958b\u555f\u7387\u6703\u8b93\u60a8\u7684 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/why-having-an-email-marketing-strategy-is-important\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400\">\u5931\u53bb\u4e00\u500b\u4ee5\u8cc7\u6599\u70ba\u5c0e\u5411\u7684\u5f37\u5927\u6c7a\u7b56\u5de5\u5177\u3002<\/span><\/p>\n<h2><strong>\u7e3e\u6548\u4e0d\u4f73\u7684\u9810\u8b66\u7cfb\u7d71<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u90f5\u4ef6\u958b\u555f\u7387\u53ef\u4f5c\u70ba\u5224\u65b7\u884c\u92b7\u6d3b\u52d5\u6f5b\u5728\u554f\u984c\u7684\u65e9\u671f\u6307\u6a19\u3002\u5982\u679c\u591a\u500b\u884c\u92b7\u6d3b\u52d5\u7684\u958b\u555f\u7387\u7a81\u7136\u4e0b\u964d\uff0c\u53ef\u80fd\u4ee3\u8868\u90f5\u4ef6\u5230\u9054\u7387\u6b20\u4f73\u3001\u53d7\u773e\u5206\u985e\u932f\u8aa4\u6216\u5167\u5bb9\u7f3a\u4e4f\u95dc\u806f\u6027\u3002\u53ca\u65e9\u767c\u73fe\u9019\u4e9b\u554f\u984c\u80fd\u8b93\u60a8\u5728\u554f\u984c\u56b4\u91cd\u5f71\u97ff\u60a8\u7684 EDM \u884c\u92b7\u76ee\u6a19\u524d\uff0c\u53ca\u65e9\u8abf\u6574\u4e26\u52a0\u4ee5\u89e3\u6c7a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8209\u4f8b\uff0c\u5982\u679c\u60a8\u7684\u958b\u555f\u7387\u5728\u91cd\u5927\u8b8a\u66f4\u5f8c\u986f\u8457\u4e0b\u964d\uff0c\u4f8b\u5982\u5957\u7528\u65b0\u7684\u90f5\u4ef6\u8a2d\u8a08\u6216\u662f\u5f9e\u4e0d\u540c\u7684\u5bc4\u4ef6\u5730\u5740\u5bc4\u4fe1\uff0c\u9019\u6a23\u80fd\u63d0\u4f9b\u5373\u6642\u56de\u994b\uff0c\u8aaa\u660e\u9019\u9805\u8b8a\u66f4\u53ef\u80fd\u6c92\u6709\u9054\u5230\u9810\u671f\u6548\u679c\u3002\u5982\u6b64\u4e00\u4f86\u60a8\u53ef\u4ee5\u8fc5\u901f\u8abf\u6574\uff0c\u800c\u4e0d\u662f\u7b49\u5f85\u958b\u4fe1\u5f8c\u9ede\u64ca\u7387\u6216\u8f49\u63db\u7387\u7b49\u6307\u6a19\uff0c\u56e0\u70ba\u9019\u4e9b\u554f\u984c\u53ef\u80fd\u9700\u8981\u9577\u6642\u9593\u624d\u6703\u986f\u793a\u51fa\u4f86\u3002<\/span><\/p>\n<h2><strong>\u6574\u9ad4\u7b56\u7565\u4e2d\u958b\u555f\u7387\u626e\u6f14\u7684\u89d2\u8272<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u7576\u7136\uff0c\u6211\u5011\u4e0d\u8a72\u55ae\u7368\u770b\u5f85\u90f5\u4ef6\u958b\u555f\u7387\u3002\u5b83\u5011\u53ea\u662f\u8861\u91cf\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%b7%b3%e8%84%ab%e9%96%8b%e5%95%9f%e5%92%8c%e9%bb%9e%e6%93%8a%ef%bc%9a%e6%8e%a2%e7%b4%a2%e5%85%a8%e6%96%b9%e4%bd%8d%e7%9a%84%e9%83%b5%e4%bb%b6%e6%8c%87%e6%a8%99\/\"><span style=\"font-weight: 400\">\u6574\u9ad4\u6210\u529f\u7684\u5ee3\u6cdb\u6307\u6a19<\/span><\/a><span style=\"font-weight: 400\">\u4e4b\u4e00\u3002\u958b\u555f\u5f8c\u9ede\u64ca\u7387\u3001\u8f49\u63db\u7387\u4ee5\u53ca\u53d6\u6d88\u8a02\u95b1\u7387\u7b49<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/\"><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u6307\u6a19<\/span><\/a><span style=\"font-weight: 400\">\u5c0d\u65bc\u8861\u91cf\u4e92\u52d5\u548c\u7e3e\u6548\u975e\u5e38\u91cd\u8981\u3002\u7136\u800c\uff0c\u958b\u555f\u7387\u7684\u91cd\u8981\u6027\u5728\u65bc\u5b83\u80fd\u5920\u63d0\u4f9b\u96fb\u5b50\u90f5\u4ef6\u6700\u57fa\u672c\u5c64\u9762\u7684\u521d\u6b65\u89c0\u5bdf &#8211; \u90f5\u4ef6\u662f\u5426\u88ab\u6253\u958b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u529f\u4e0d\u80fd\u5b8c\u5168\u6b78\u529f\u65bc\u958b\u555f\u7387\uff0c\u4f46\u5f88\u660e\u986f\u7684\u662f\uff0c\u958b\u555f\u7387\u5728\u904e\u7a0b\u4e2d\u626e\u6f14\u8457\u4e0d\u53ef\u6216\u7f3a\u7684\u89d2\u8272\u3002\u5149\u6709\u9ad8\u958b\u555f\u7387\u4e26\u4e0d\u80fd\u4fdd\u969c\u6703\u6709\u8f49\u63db\uff0c\u4f46\u5982\u679c\u6c92\u6709\u4eba\u6253\u958b\u60a8\u7684\u90f5\u4ef6\uff0c\u60a8\u4e00\u958b\u59cb\u5c31\u6c92\u6709\u4efb\u4f55\u6a5f\u6703\u9054\u6210\u4efb\u4f55\u8f49\u63db\u3002<\/span><\/p>\n<h2><strong>\u958b\u555f\u7387\u7684\u672a\u4f86<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u96d6\u7136\u6709\u4e9b\u4eba\u63a8\u6e2c <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/ios-15-email-marketing-kpis\/\"><span style=\"font-weight: 400\">Apple \u7684\u90f5\u4ef6\u96b1\u79c1\u4fdd\u8b77<\/span><\/a><span style=\"font-weight: 400\"> (Mail Privacy Protection, MPP) \u7b49\u65b0\u7684\u6280\u8853\u6703\u8b93\u958b\u555f\u7387\u8b8a\u5f97\u4e0d\u518d\u91cd\u8981\uff0c\u4f46\u5b83\u4e0d\u592a\u53ef\u80fd\u5b8c\u5168\u5931\u53bb\u5176\u91cd\u8981\u6027\u3002MPP \u53ef\u80fd\u6703\u900f\u904e\u63a9\u84cb\u67d0\u4e9b\u4f7f\u7528\u8005\u884c\u70ba\u4f86<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/2021-ios-15-%e6%9b%b4%e6%96%b0%e5%b0%87%e5%a6%82%e4%bd%95%e6%94%b9%e8%ae%8a%e6%82%a8%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7\/\"><span style=\"font-weight: 400\">\u5f71\u97ff\u958b\u555f\u7387\u7684\u6e2c\u91cf\u65b9\u5f0f<\/span><\/a><span style=\"font-weight: 400\">\u3002\u7136\u800c\uff0c\u884c\u92b7\u4eba\u54e1\u4ecd\u7136\u53ef\u4ee5\u5f9e\u9577\u671f\u8da8\u52e2\u3001\u90f5\u4ef6\u5ba2\u6236\u5206\u985e\u4ee5\u53ca\u5176\u4ed6\u80cc\u666f\u6578\u64da\u4e2d\u53d6\u5f97\u6709\u50f9\u503c\u7684\u89c0\u9ede\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5373\u4f7f\u6709\u65b0\u7684\u5de5\u5177\u548c\u7b56\u7565\u51fa\u73fe\uff0c\u958b\u555f\u7387\u4ecd\u7136\u662f\u8861\u91cf\u53d7\u773e\u4e92\u52d5\u5ea6\u6700\u76f4\u63a5\u7684\u6307\u6a19\u4e4b\u4e00\u3002\u5b83\u5011\u4e0d\u662f EDM \u884c\u92b7\u6210\u529f\u8207\u5426\u7684\u5168\u90e8\uff0c\u4f46\u4ecd\u7136\u662f\u5f88\u6709\u50f9\u503c\u7684\u5de5\u5177\uff0c\u7576\u958b\u555f\u7387\u548c\u5176\u4ed6\u6578\u64da\u4e00\u8d77\u4f7f\u7528\u6642\uff0c\u4ed6\u5011\u662f\u80fd\u5920\u5354\u52a9\u6700\u4f73\u5316\u884c\u92b7\u6d3b\u52d5\u4e26\u6539\u5584 EDM \u884c\u92b7\u7b56\u7565\u7684\u5bf6\u8cb4\u5de5\u5177\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">EDM \u884c\u92b7\u662f\u4e00\u500b\u4e0d\u65b7\u6f14\u9032\u7684\u9818\u57df\uff0c\u5118\u7ba1\u8da8\u52e2\u53ef\u80fd\u6703\u6539\u8b8a\uff0c\u4f46\u8861\u91cf\u958b\u555f\u7387\u7684\u91cd\u8981\u6027\u59cb\u7d42\u4e0d\u8b8a\u3002\u958b\u555f\u7387\u53ef\u4ee5\u8b93\u60a8\u6df1\u5165\u4e86\u89e3\u53d7\u773e\u7684\u4e92\u52d5\u7a0b\u5ea6\u3001\u5354\u52a9\u60a8\u7dad\u6301\u5065\u5eb7\u7684\u96fb\u5b50\u90f5\u4ef6\u540d\u55ae\u3001\u5f71\u97ff\u90f5\u4ef6\u5230\u9054\u7387\uff0c\u4e26\u63d0\u4f9b\u4e3b\u65e8\u6709\u6548\u6027\u7684\u5373\u6642\u56de\u994b\u3002\u958b\u555f\u7387\u4ecd\u7136\u662f\u8861\u91cf\u90f5\u4ef6\u6d3b\u52d5\u6210\u529f\u8207\u5426\u7684\u95dc\u9375\uff0c\u5ffd\u7565\u958b\u555f\u7387\u5c07\u63aa\u65bd\u6539\u5584\u6574\u9ad4\u7e3e\u6548\u7684\u6a5f\u6703\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u958b\u555f\u7387 \u6578\u4f4d\u884c\u92b7\u8da8\u52e2\u4e0d\u65b7\u5728\u8b8a\u5316\u3002\u6bcf\u5e74\uff0c\u884c\u92b7\u4eba\u54e1\u90fd\u6703\u9762\u5c0d\u65b0\u7684\u6d41\u884c\u8a5e\u5f59\u3001\u6280\u8853\u548c\u7b56\u7565\uff0c\u9019\u4e9b\u90fd\u8072\u7a31\u5c07\u5fb9\u5e95\u6539\u8b8a\u6574\u500b\u7522\u696d\u3002\u7136\u800c\uff0c\u5728\u9019\u80a1\u6539\u8b8a\u7684\u65cb\u98a8\u4e2d\uff0c\u6709\u4e00\u500b\u6307\u6a19\u7d93\u5f97\u8d77\u6642\u9593\u8003\u9a57\uff0c\u90a3\u5c31\u662f\u90f5\u4ef6\u958b\u555f\u7387\u3002 \u5118\u7ba1\u6709\u4e9b\u8da8\u52e2\u986f\u793a\u958b\u555f\u7387\u7684\u95dc\u806f\u6027\u6b63\u5728\u4e0b\u964d\uff0c\u6211\u5011\u537b\u6301\u76f8\u53cd\u610f\u898b\u3002\u90f5\u4ef6\u958b\u555f\u7387\u4ecd\u7136\u662f\u8861\u91cf\u6210\u529f\u7684\u91cd\u8981\u6307\u6a19\uff0c\u4e26\u4e14\u5c0d\u60a8\u7684 EDM 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