\u2192<\/span>\r\n\t <\/a>\r\n\r\n\t <\/div>\r\n\r\n\t<\/div>\r\n\r\n\t\n9. \u5927\u91cf\u5716\u7247\u7684\u90f5\u4ef6<\/b><\/h3>\n
\u8a31\u591a\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u63a5\u6536\u90f5\u4ef6\u7684\u4eba\u5e0c\u671b\u9650\u5236\u6578\u64da\u4f7f\u7528\u91cf\u3002\u6839\u64da\u4ed6\u5011\u7684\u8cc7\u8cbb\u65b9\u6848\uff0c\u4f7f\u7528\u904e\u591a\u6578\u64da\u53ef\u80fd\u6703\u5c0e\u81f4\u610f\u5916\u7684\u9ad8\u984d\u5e33\u55ae\u3002\u9019\u4e26\u4e0d\u610f\u5473\u8457\u60a8\u61c9\u8a72\u5b8c\u5168\u907f\u514d\u4f7f\u7528\u5716\u7247\uff0c\u800c\u662f\u61c9\u8a72\u8003\u616e\u662f\u5426\u53ef\u4ee5\u5728\u4e0d\u4f7f\u7528\u5716\u7247\u7684\u60c5\u6cc1\u4e0b\u50b3\u9054\u60a8\u7684\u8a0a\u606f\u3002<\/span><\/p>\n\u622a\u81f3\u76ee\u524d\u70ba\u6b62\uff0c\u6211\u5011\u770b\u5230\u7684\u90fd\u662f\u4e0d\u8a72\u505a\u7684\u7bc4\u4f8b\u3002\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u4ecb\u7d39\u5982\u4f55\u5728\u4e0d\u8017\u8cbb\u4f7f\u7528\u8005\u7db2\u8def\u6578\u64da\u7684\u60c5\u6cc1\u4e0b\uff0c\u88fd\u4f5c\u4e00\u5c01\u5438\u5f15\u4eba\u7684\u90f5\u4ef6\u3002<\/span><\/p>\n![](\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/01\/5.png\")
\u4f86\u6e90\uff1a https:\/\/www.practicalecommerce.com\/Email-Marketing-3-Examples-Good-and-Bad<\/span><\/p>\n\u54c1\u724c\u5316\u7684\u6a19\u984c\u662f\u4e3b\u8981\u7684\u5716\u50cf\u5143\u7d20\u3002\u6b64\u5916\uff0c\u5e7e\u500b\u7279\u9ede\u80fd\u8b93\u9019\u5c01\u90f5\u4ef6\u5373\u4f7f\u6c92\u6709\u5927\u91cf\u5716\u7247\u4e5f\u80fd\u812b\u7a4e\u800c\u51fa\uff1a<\/span><\/p>\n\n- \u90f5\u4ef6\u767c\u9001\u7684\u6642\u9593\u9ede\u6070\u9022\u6c23\u8c61\u5c08\u5bb6\u9810\u6e2c\u98b6\u98a8\u5373\u5c07\u8972\u64ca\u6536\u4ef6\u4eba\u6240\u5728\u5730\u5340\u3002<\/span><\/i><\/li>\n
- \u5167\u6587\u4f7f\u7528\u7684\u7c21\u77ed\u4e14\u6613\u65bc\u700f\u89bd\u7684\u6bb5\u843d\u3002<\/span><\/i><\/li>\n
- \u4ee5\u9805\u76ee\u7b26\u865f\u5217\u51fa\u4e86\u9078\u64c7 Roto-Rooter \u7684\u512a\u52e2\u3002<\/span><\/i><\/li>\n
- \u300c\u9810\u7d04\u670d\u52d9\u300d\u6309\u9215\u5f8c\u9762\u52a0\u4e0a\u884c\u70ba\u53ec\u559a (call-to-action)\uff0c\u9f13\u52f5\u8b80\u8005\u63a1\u53d6\u884c\u52d5\u3002<\/span><\/i><\/li>\n<\/ul>\n
\u5982\u4f55\u5728\u4e0d\u4f9d\u8cf4\u5927\u578b\u5716\u7247\u7684\u60c5\u6cc1\u4e0b\u64b0\u5beb\u4e00\u5c01\u6709\u5f71\u97ff\u529b\u7684\u90f5\u4ef6\uff1f\u4e0a\u8ff0\u65b9\u6cd5\u5728\u91dd\u5c0d\u884c\u52d5\u88dd\u7f6e\u4f7f\u7528\u8005\u6642\u975e\u5e38\u7406\u60f3\u3002\u60a8\u53ef\u4ee5\u76f4\u63a5\u544a\u8a34\u4ed6\u5011\u9700\u8981\u77e5\u9053\u7684\u8cc7\u8a0a\uff0c\u800c\u7121\u9700\u5148\u4e0b\u8f09\u5716\u7247\u3002<\/span><\/p>\n10. \u5ffd\u7565\u53ef\u8b80\u6027\u53ca\u5b57\u578b\u5927\u5c0f<\/b><\/h3>\n
\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u5fc5\u9808\u8003\u616e\u90f5\u4ef6\u5728\u5c0f\u87a2\u5e55\u4e0a\u7684\u53ef\u8b80\u6027\u3002\u5728\u684c\u4e0a\u578b\u96fb\u8166\u4e0a\u770b\u8d77\u4f86\u4e7e\u6de8\u53ef\u8b80\u7684\u5b57\u9ad4\uff0c\u5728\u667a\u6167\u578b\u624b\u6a5f\u4e0a\u537b\u986f\u5f97\u7d30\u5c0f\u96e3\u8fa8\u3002\u5982\u679c\u60a8\u7684\u53d7\u773e\u5fc5\u9808\u653e\u5927\u6216\u7787\u773c\u624d\u80fd\u95b1\u8b80\u60a8\u7684\u90f5\u4ef6\uff0c\u4ed6\u5011\u5f88\u53ef\u80fd\u6703\u522a\u9664\u90f5\u4ef6\uff0c\u800c\u4e0d\u662f\u95b1\u8b80\u60a8\u7684\u5167\u5bb9\u3002<\/span><\/p>\n\u5982\u4f55\u907f\u514d\uff1a<\/b>\u9078\u64c7\u8db3\u5920\u5927\u7684\u5b57\u578b\uff0c\u4ee5\u4fbf\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u8f15\u9b06\u95b1\u8b80\u3002\u5c0d\u65bc\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u7684\u90f5\u4ef6\uff0c\u4e00\u822c\u5efa\u8b70\u6b63\u6587\u6700\u5c0f\u5b57\u578b\u70ba 14px\uff0c\u6a19\u984c\u5247\u70ba 22px\u3002\u8acb\u4f7f\u7528\u7c21\u55ae\u4e14\u6613\u8b80\u7684\u5b57\u9ad4\uff0c\u5982 Arial\u3001Verdana \u6216 Helvetica\uff0c\u4e26\u907f\u514d\u4f7f\u7528\u904e\u591a\u4e0d\u540c\u7684\u5b57\u9ad4\u6216\u904e\u65bc\u8907\u96dc\u7684\u6392\u7248\uff0c\u4ee5\u514d\u5f71\u97ff\u95b1\u8b80\u9ad4\u9a57\u3002<\/span><\/p>\n\u88fd\u4f5c\u80fd\u5f15\u8d77\u5171\u9cf4\u7684\u884c\u52d5\u88dd\u7f6e\u6709\u5584\u96fb\u5b50\u5831<\/b><\/h3>\n
\u9019\u88e1\u63d0\u5230\u7684\u932f\u8aa4\u6bd4\u4eba\u5011\u60f3\u50cf\u7684\u66f4\u5e38\u898b\uff0c\u4f46\u4f60\u4e0d\u9700\u8981\u72af\u9019\u4e9b\u932f\u3002\u8acb\u5c07\u6b64\u6e05\u55ae\u4f5c\u70ba\u6307\u5357\uff0c\u5728\u5efa\u7acb\u548c\u57f7\u884c\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u7684\u90f5\u4ef6\u7b56\u7565\u6642\u4f7f\u7528\uff0c\u8b93\u4eba\u5011\u559c\u611b\u60a8\u7684\u5167\u5bb9\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u96fb\u5b50\u5831 \u667a\u6167\u578b\u624b\u6a5f\u5728\u73fe\u4eca\u793e\u6703\u7121\u6240\u4e0d\u5728\u3002\u5927\u591a\u6578\u4eba\u90fd\u7121\u6cd5\u60f3\u50cf\u5728\u5e7e\u5206\u9418\u7684\u6642\u9593\u5167\u624b\u6a5f\u4e0d\u5728\u8eab\u908a\u3002\u5c0d\u65bc\u60f3\u8981\u4ee5\u65b9\u4fbf\u6709\u6548\u7684\u65b9\u5f0f\u63a5\u89f8\u4eba\u5011\u7684\u884c\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u9019\u4e9b\u884c\u52d5\u88dd\u7f6e\u548c\u5176\u4ed6\u884c\u52d5\u88dd\u7f6e\u7684\u5ee3\u6cdb\u4f7f\u7528\u662f\u500b\u597d\u6d88\u606f\u3002 \u60a8\u53ef\u4ee5\u50b3\u9001\u90f5\u4ef6\u7d66\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u7684\u4eba\u95b1\u8b80\u6216\u9032\u884c\u4e92\u52d5\u3002\u9019\u5f88\u91cd\u8981\uff0c\u56e0\u70ba\uff1a \u8a31\u591a\u4eba\u90fd\u6703\u6536\u5230\u90f5\u4ef6\u4f9b\u61c9\u5546\u7684\u63a8\u9001\u901a\u77e5\uff0c\u4e26\u7acb\u5373\u6536\u5230\u65b0\u7684\u8a0a\u606f\u3002 \u4eba\u5011\u901a\u5e38\u6703\u96a8\u8eab\u651c\u5e36\u884c\u52d5\u88dd\u7f6e\uff0c\u800c\u4e14\u53ef\u80fd\u66f4\u50be\u5411\u65bc\u5728\u7a7a\u9592\u6642\u9593\u95b1\u8b80\u5167\u5bb9\uff0c\u4f8b\u5982\u7b49\u5f85\u9810\u7d04\u6642\u3002 \u4f86\u81ea\u884c\u52d5\u88dd\u7f6e\u7684\u7db2\u8def\u6d41\u91cf\u6bd4\u684c\u4e0a\u578b\u96fb\u8166\u9084\u591a\u3002 \u624b\u6301\u88dd\u7f6e\u8b93\u4eba\u5011\u80fd\u5920\u5728\u7121\u6cd5\u4f7f\u7528\u96fb\u8166\u7684\u6642\u5019\uff08\u4f8b\u5982\u516c\u8def\u65c5\u884c\u3001\u97f3\u6a02\u6703\u3001\u7bc0\u65e5\u548c\u9ad4\u80b2\u8cfd\u4e8b\u671f\u9593\uff09\u95b1\u8b80\u5167\u5bb9\u3002 \u5230 2025 \u5e74\uff0c\u5168\u7403\u5927\u90e8\u5206\u4eba\u53e3\u5c07\u53ea\u4f7f\u7528\u667a\u6167\u578b\u624b\u6a5f\u4e0a\u7db2\u3002 \u60a8\u5fc5\u9808\u610f\u8b58\u5230\u884c\u52d5\u88dd\u7f6e\u65e5\u76ca\u666e\u53ca\uff0c\u4e26\u512a\u5148\u70ba\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u7684\u4eba\u5efa\u7acb\u6709\u6548\u7684\u96fb\u5b50\u5831\u3002\u7136\u800c\uff0c\u5373\u4f7f\u662f\u7cbe\u5fc3\u7b56\u5283\u7684\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u90f5\u4ef6\u884c\u92b7\u96fb\u5b50\u5831\uff0c\u4e5f\u6709\u53ef\u80fd\u9069\u5f97\u5176\u53cd\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4ee5\u884c\u52d5\u88dd\u7f6e\u70ba\u4e2d\u5fc3\u7684\u884c\u92b7\u4eba\u54e1\u61c9\u8a72\u907f\u514d\u7684\u932f\u8aa4\u3002 1. \u5ffd\u7565\u97ff\u61c9\u5f0f\u8a2d\u8a08 \u884c\u92b7\u4eba\u54e1\u5728\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u7684\u96fb\u5b50\u5831\u4e2d\u6700\u5e38\u72af\u7684\u932f\u8aa4\u4e4b\u4e00\uff0c\u5c31\u662f\u6c92\u6709\u4f7f\u7528\u97ff\u61c9\u5f0f\u8a2d\u8a08\u3002\u97ff\u61c9\u5f0f\u8a2d\u8a08\u53ef\u78ba\u4fdd\u60a8\u7684\u90f5\u4ef6\u80fd\u4f9d\u64da\u6aa2\u8996\u7684\u88dd\u7f6e\u81ea\u52d5\u8abf\u6574\u7248\u9762\uff0c\u4e0d\u8ad6\u662f\u684c\u4e0a\u578b\u96fb\u8166\u3001\u5e73\u677f\u96fb\u8166\u6216\u667a\u6167\u578b\u624b\u6a5f\u3002\u5982\u679c\u6c92\u6709\u9019\u7a2e\u9069\u61c9\u6027\uff0c\u60a8\u7684\u90f5\u4ef6\u5728\u8f03\u5c0f\u7684\u87a2\u5e55\u4e0a\u53ef\u80fd\u6703\u986f\u5f97\u96dc\u4e82\u7121\u7ae0\u6216\u96e3\u4ee5\u95b1\u8b80\uff0c\u9019\u53ef\u80fd\u6703\u8b93\u6536\u4ef6\u4eba\u611f\u5230\u632b\u6298\uff0c\u4e26\u5c0e\u81f4\u8f03\u4f4e\u7684\u4e92\u52d5\u7387\u3002 \u5982\u4f55\u907f\u514d\uff1a\u4f7f\u7528\u652f\u63f4\u97ff\u61c9\u5f0f\u6a21\u677f\u7684\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546 (ESP)\uff0c\u6216\u8207\u958b\u767c\u4eba\u54e1\u5408\u4f5c\uff0c\u4ee5\u78ba\u4fdd\u60a8\u7684\u90f5\u4ef6 HTML \u7de8\u78bc\u80fd\u56de\u61c9\u4e0d\u540c\u7684\u87a2\u5e55\u5c3a\u5bf8\u3002\u5728\u5404\u7a2e\u88dd\u7f6e\u4e0a\u6e2c\u8a66\u60a8\u7684\u90f5\u4ef6\uff0c\u4ee5\u78ba\u8a8d\u90f5\u4ef6\u80fd\u5728\u884c\u52d5\u88dd\u7f6e\u3001\u5e73\u677f\u96fb\u8166\u548c\u684c\u4e0a\u578b\u96fb\u8166\u87a2\u5e55\u4e0a\u6b63\u78ba\u986f\u793a\u3002 2. \u5c0d\u73fe\u5be6\u4e8b\u4ef6\u4e0d\u654f\u611f \u6700\u4f73\u7684\u90f5\u4ef6\u884c\u92b7\u4f5c\u6cd5\u5be6\u52d9\u4e4b\u4e00\u662f\u5c07\u5167\u5bb9\u9023\u7d50\u5230\u77e5\u540d\u4e8b\u4ef6\u3002\u60a8\u751a\u81f3\u53ef\u4ee5\u66f4\u5ee3\u6cdb\u5730\u904b\u7528\uff0c\u4f8b\u5982\u5728\u5b63\u7bc0\u8b8a\u5316\u5e36\u4f86\u6eab\u6696\u6c23\u5019\u6642\uff0c\u8a0e\u8ad6\u590f\u5b63\u65c5\u904a\u3002 \u7136\u800c\uff0c\u900f\u904e\u8ac7\u8ad6\u8207\u4eba\u5011\u76f8\u95dc\u7684\u8a71\u984c\u4f86\u5efa\u7acb\u9023\u7d50\uff0c\u6709\u6642\u4e5f\u53ef\u80fd\u9069\u5f97\u5176\u53cd\u3002Adidas \u5728 2017 \u5e74\u5c31\u7d93\u6b77\u4e86\u4e00\u6b21\u6158\u75db\u6559\u8a13\uff0c\u7576\u6642\u4ed6\u5011\u767c\u51fa\u4e00\u5c01\u6a19\u984c\u70ba\u300c\u606d\u559c\uff0c\u4f60\u6490\u904e\u4e86\u6ce2\u58eb\u9813\u99ac\u62c9\u677e\uff01\u300d\u7684\u96fb\u5b50\u90f5\u4ef6\u3002 \u901a\u5e38\u4f86\u8aaa\uff0c\u9019\u61c9\u8a72\u662f\u4e00\u7a2e\u6709\u6548\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u63a5\u89f8\u5230\u90a3\u4e9b\u70ba\u4e86\u5927\u8cfd\u800c\u8a13\u7df4\uff0c\u4e26\u60f3\u7528\u4e00\u4e9b\u65b0\u7684\u904b\u52d5\u88dd\u5099\u4f86\u7292\u8cde\u81ea\u5df1\u7684\u4eba\u3002\u7136\u800c\uff0cAdidas \u5ffd\u7565\u4e86 2013 \u5e74\u6ce2\u58eb\u9813\u99ac\u62c9\u677e\u7206\u70b8\u6848\uff0c\u9020\u6210\u4e09\u4eba\u6b7b\u4ea1\uff0c\u6578\u767e\u4eba\u53d7\u50b7\u3002 \u96d6\u7136\u5f9e\u90a3\u6b21\u8972\u64ca\u5230 Adidas \u8a2d\u5b9a\u9019\u5247\u8a0a\u606f\u4e4b\u9593\u5df2\u7d93\u904e\u4e86\u6578\u5e74\uff0c\u4f46\u8a72\u54c1\u724c\u5728 Twitter \u4e0a\u4ecd\u56e0\u5176\u9078\u7528\u7684\u5b57\u773c\u800c\u53d7\u5230\u62a8\u64ca\u3002 \u5716\u7247\u4f86\u6e90\uff1a https:\/\/twitter.com\/mikd33\/status\/854377690408906753\/photo\/1 Adidas \u5f88\u5feb\u5728\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u767c\u5e03\u4e86\u9053\u6b49\u8072\u660e\uff0c\u4e26\u627f\u8a8d\u90f5\u4ef6\u4e3b\u65e8\u7684\u63aa\u8fad\u7f3a\u4e4f\u654f\u611f\u6027\u3002 \u4f86\u6e90 https:\/\/twitter.com\/adidasUS\/status\/854422872944771073\/photo\/1 \u00a0 \u5728\u884c\u52d5\u88dd\u7f6e\u9032\u884c EDM 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