{"id":42903,"date":"2025-03-18T15:31:57","date_gmt":"2025-03-18T15:31:57","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=42903"},"modified":"2025-04-03T12:44:39","modified_gmt":"2025-04-03T12:44:39","slug":"benchmarks-edm-%e8%a1%8c%e9%8a%b7-%e6%b8%ac%e9%a9%97","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/benchmarks-edm-%e8%a1%8c%e9%8a%b7-%e6%b8%ac%e9%a9%97\/","title":{"rendered":"\u767c\u9001\u8d8a\u591a\uff0c\u4e86\u89e3\u8d8a\u591a\uff1a Benchmark Email \u7684 EDM \u884c\u92b7\u6e2c\u9a57\u95dc\u9375\u7e3d\u7d50"},"content":{"rendered":"<p><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e7%ae%a1%e7%90%86%e6%82%a8%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%ef%bc%8c%e6%9c%80%e7%b5%82%e7%8d%b2%e5%be%97%e6%88%90%e5%8a%9f%ef%bc%9f\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">EDM \u884c\u92b7\u7684\u6210\u529f<\/span><\/a><span style=\"font-weight: 400;\">\u5f80\u5f80\u53d6\u6c7a\u65bc\u7d93\u9a57\u3001\u7b56\u7565\u548c\u4e00\u81f4\u6027\u3002\u70ba\u4e86\u66f4\u4e86\u89e3\u884c\u92b7\u4eba\u54e1\u7684\u512a\u52e2\uff0c\u6211\u5011\u63a8\u51fa\u4e86 EDM \u884c\u92b7\u5c08\u696d\u80fd\u529b\u6e2c\u9a57\uff0c\u5f9e\u806f\u7d61\u4eba\u7ba1\u7406\u3001\u81ea\u52d5\u5316\u548c\u90f5\u4ef6\u5230\u9054\u7387\u7b49\u5404\u65b9\u9762\u9032\u884c\u8a55\u4f30\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u4e00\u500b\u95dc\u9375\u8da8\u52e2\u5c24\u70ba\u660e\u986f\uff1a <\/span><b>\u767c\u9001\u96fb\u5b50\u5831\u983b\u7387\u8f03\u9ad8\u7684\u884c\u92b7\u4eba\u54e1\uff0c\u901a\u5e38\u5c0d\u5927\u591a\u6578 EDM \u884c\u92b7\u5be6\u52d9\u64c1\u6709\u66f4\u8c50\u5bcc\u7684\u77e5\u8b58\u548c\u8a23\u7ac5\u3002<\/b><span style=\"font-weight: 400;\"> \u4ed6\u5011\u7684\u6301\u7e8c\u6027\u5e6b\u52a9\u4ed6\u5011\u6539\u9032\u7b56\u7565\u3001\u63d0\u5347\u53d7\u773e\u4e92\u52d5\uff0c\u4e26\u9577\u671f\u6539\u5584\u90f5<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u8b93\u6211\u5011\u4f86\u5206\u6790\u7d50\u679c\uff0c\u4e26\u63a2\u8a0e\u5e38\u898b\u7684\u512a\u52e2\u548c\u6311\u6230\u3002\u6211\u5011\u4e5f\u6703\u63d0\u4f9b\u4e00\u4e9b\u5c0f\u8a23\u7ac5\uff0c\u5e6b\u52a9\u60a8\u9054\u5230\u66f4\u9ad8\u7684\u6c34\u6e96 &#8211; \u7121\u8ad6\u60a8\u7684\u6210\u7e3e\u5982\u4f55\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u767c\u9001\u7684\u96fb\u5b50\u90f5\u4ef6\u6578\u91cf\u6709\u591a\u5230\u6392\u540d\u524d\u9762\u55ce\uff1f\u8b93\u6211\u5011\u6df1\u5165\u4e86\u89e3\uff01<\/span><\/p>\n<div class=\"resource-download\"><div class=\"resource-image\"><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2024\/04\/Quiz-Page-Resource-Image.webp\" alt=\"Resource\" style=\"max-width:300px;\" \/><\/div><div class=\"resource-content-down\"><span>\u514d\u8cbb\u8cc7\u6e90<\/span><h3>\u73fe\u4ee3\u90f5\u4ef6\u884c\u92b7\u4eba\u6e2c\u9a57<\/h3><a style=\"display:inline-block;width:auto;min-width:200px;\" class=\"resource-down-btn\" href=\"https:\/\/www.benchmarkemail.com\/tw\/resources\/modern-email-marketing-quiz\/\">\u73fe\u5728\u4e0b\u8f09<\/a><\/div><\/div>\n<h2><span style=\"font-weight: 400;\">EDM \u884c\u92b7\u72c0\u6cc1\u5831\u544a\u7d50\u679c<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u6211\u5011\u5411\u6e2c\u9a57\u53c3\u8207\u8005\u63d0\u51fa\u7684\u554f\u984c\uff0c\u4ee5\u53ca\u76ee\u524d\u6211\u5011\u770b\u5230\u7684\u7d50\u679c\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. \u540d\u55ae\u6e05\u7406\u7fd2\u6163<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43052 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q10-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><b>\u5f71\u97ff:<\/b><span style=\"font-weight: 400;\"> \u8a31\u591a\u884c\u92b7\u4eba\u54e1\u4e26\u672a\u5c07 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/deliverability-based-list-pruning\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u6e05\u7406\u540d\u55ae<\/span><\/a><span style=\"font-weight: 400;\">\u8996\u70ba\u512a\u5148\u4e8b\u9805\uff0c\u9019\u53ef\u80fd\u5c0e\u81f4\u8f03\u4f4e\u7684\u53d7\u773e\u4e92\u52d5\u4ee5\u53ca\u90f5\u4ef6\u5230\u9054\u7387\u554f\u984c\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. \u90f5\u4ef6\u767c\u9001\u983b\u7387<\/span><\/h3>\n<p><img class=\"aligncenter wp-image-43042 size-full\" src=https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q16-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><b>\u5f71\u97ff:<\/b><span style=\"font-weight: 400;\"> \u96d6\u7136\u6709\u4e9b\u884c\u92b7\u4eba\u54e1\u7a4d\u6975\u767c\u9001\u90f5\u4ef6\uff0c\u4f46\u4ecd\u6709\u76f8\u7576\u4e00\u90e8\u5206\u767c\u9001\u983b\u7387\u4e0d\u7a69\u5b9a\u6216\u5b8c\u5168\u4e0d\u767c\u9001\uff0c\u56e0\u6b64\u53ef\u80fd\u5c0e\u81f4\u932f\u5931\u8207\u53d7\u773e\u4e92\u52d5\u7684\u6a5f\u6703\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. \u90f5\u4ef6\u9a57\u8b49\u8207\u5408\u898f\u6027<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43046 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q4-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43044 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q2-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><b>\u5f71\u97ff:<\/b><span style=\"font-weight: 400;\"> \u5118\u7ba1\u5927\u591a\u6578\u884c\u92b7\u4eba\u54e1\u9075\u5b88\u53d6\u6d88\u8a02\u95b1\u653f\u7b56\uff0c\u4f46\u7f3a\u4e4f\u57df\u540d\u9a57\u8b49\uff08Domain Authentication\uff09\u53ef\u80fd\u6703\u5c0d\u90f5\u4ef6\u5230\u9054\u7387\u7522\u751f\u8ca0\u9762\u5f71\u97ff\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. \u6210\u6548\u8ffd\u8e64\u8207\u6e2c\u8a66<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43048 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q7-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43051 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q13-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43050 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q5-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><b>\u5f71\u97ff:<\/b><span style=\"font-weight: 400;\"> \u96d6\u7136\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u6703\u8ffd\u8e64\u90f5\u4ef6\u6210\u6548\uff0c\u4f46\u5728 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-b%e6%b8%ac%e8%a9%a6%e6%a1%88%e4%be%8b%e5%88%86%e4%ba%ab%ef%bc%9a%e6%88%90%e5%8a%9f%e6%8f%90%e9%ab%98%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e7%b8%be%e6%95%88%e7%9a%84%e5%af%a6%e8%ad%89%e7%a0%94\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u90f5\u4ef6\u6e2c\u8a66<\/span><\/a><span style=\"font-weight: 400;\">\u548c <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%b7%b3%e8%84%ab%e9%96%8b%e5%95%9f%e5%92%8c%e9%bb%9e%e6%93%8a%ef%bc%9a%e6%8e%a2%e7%b4%a2%e5%85%a8%e6%96%b9%e4%bd%8d%e7%9a%84%e9%83%b5%e4%bb%b6%e6%8c%87%e6%a8%99\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u6307\u6a19\u8ffd\u8e64<\/span><\/a><span style=\"font-weight: 400;\">\u65b9\u9762\u4ecd\u6709\u6539\u5584\u7a7a\u9593\u53ef\u4ee5\u7528\u4f86\u6700\u4f73\u5316\u7d50\u679c\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. \u540d\u55ae\u518d\u5206\u985e &#038; \u500b\u4eba\u5316<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43043 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q1-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43041 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q15-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><b>\u5f71\u97ff:<\/b><span style=\"font-weight: 400;\">\u5229\u7528 <\/span> <a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%87%aa%e5%8b%95%e5%8c%96%e6%b5%81%e7%a8%8b%ef%bc%9a%e5%88%86%e7%9c%be%e6%9c%83%e5%93%a1%e5%90%8d%e5%96%ae%ef%bc%8c%e5%ae%9a%e4%bd%8d%e6%b4%bb%e8%ba%8d%e7%94%a8%e6%88%b6%ef%bc%81\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u518d\u5206\u985e<\/span><\/a><span style=\"font-weight: 400;\"> \u8207 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e5%80%8b%e4%ba%ba%e5%8c%96%e7%ad%96%e7%95%a5%ef%bc%9a%e6%8f%90%e9%ab%98%e5%ae%a2%e6%88%b6%e9%bb%8f%e4%ba%ba%e8%88%87%e6%bb%bf%e6%84%8f%e5%ba%a6%e7%9a%84%e6%96%b9\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u500b\u4eba\u5316<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u884c\u92b7\u4eba\u54e1\u53ef\u80fd\u6703\u7372\u5f97\u66f4\u9ad8\u7684\u4e92\u52d5\u7387\u3002\u7136\u800c\uff0c\u6709\u56db\u5206\u4e4b\u4e00\u7684\u884c\u92b7\u4eba\u54e1\u932f\u904e\u4e86\u9019\u4e9b\u6700\u4f73\u5be6\u52d9\u4f5c\u6cd5\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. EDM \u884c\u92b7\u7b56\u7565<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43039 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q9-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43049 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q8-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43047 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q6-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43053 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q11-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><b>\u5f71\u97ff:<\/b><span style=\"font-weight: 400;\"> \u96d6\u7136 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400;\"> \u4ecd\u7136\u662f\u4e3b\u8981\u7684\u63a8\u5ee3\u7ba1\u9053\uff0c\u4f46\u884c\u92b7\u4eba\u54e1\u4e5f\u5728\u62d3\u5c55\u5176\u4ed6\u7b56\u7565\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. \u5718\u968a\u7d50\u69cb\u8207\u8cc7\u6e90<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43040 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q14-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><b>\u5f71\u97ff:<\/b><span style=\"font-weight: 400;\"> \u8a31\u591a\u4f01\u696d\u4f9d\u8cf4\u5c0f\u578b\u5718\u968a\u751a\u81f3\u500b\u4eba\uff0c\u51f8\u986f EDM \u884c\u92b7\u9700\u8981\u6548\u7387\u8207\u81ea\u52d5\u5316\u7684\u9700\u6c42\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EDM \u884c\u92b7\u7684\u73fe\u72c0\u986f\u793a\u51fa\u6700\u4f73\u5be6\u52d9\u8207\u5f85\u6539\u9032\u4e4b\u8655\u4e26\u5b58\u3002\u5118\u7ba1\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u5df2\u7d93\u904b\u7528\u5206\u773e\u884c\u92b7\u3001\u500b\u4eba\u5316\u4ee5\u53ca <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%9b%bb%e5%ad%90%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e5%af%a6%e6%88%b0%e6%a1%88%e4%be%8b%ef%bc%9a%e5%a6%82%e4%bd%95%e5%9c%a8%e7%9f%ad%e6%99%82%e9%96%93%e5%85%a7%e6%8f%90%e5%8d%87%e8%a8%82%e9%96%b1\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u4e3b\u52d5\u8a02\u95b1\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4f46\u4ecd\u6709\u76f8\u7576\u4e00\u90e8\u5206\u7f3a\u4e4f\u95dc\u9375\u7684\u57fa\u790e\u5be6\u52d9\uff0c\u4f8b\u5982 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e7%90%86%e8%a7%a3spf%e3%80%81dkim%e3%80%81dmarc%ef%bc%9a%e9%83%b5%e4%bb%b6%e5%88%b0%e9%81%94%e7%8e%87%e7%9a%84%e9%97%9c%e9%8d%b5\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u90f5\u4ef6\u9a57\u8b49<\/span><\/a><span style=\"font-weight: 400;\">\u3001\u5b9a\u671f\u6e05\u7406\u540d\u55ae\u4ee5\u53ca\u7a69\u5b9a\u7684\u767c\u9001\u983b\u7387\u3002\u6700\u4f73\u5316\u9019\u4e9b\u9818\u57df\u53ef\u4ee5\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u63d0\u5347\u90f5\u4ef6\u5230\u9054\u7387\u3001\u4e92\u52d5\u53ca\u6574\u9ad4\u96fb\u5b50\u5831\u6210\u6548\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5927\u91cf\u5bc4\u4ef6\u8005<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u6aa2\u8996\u7d50\u679c\u6642\uff0c\u6211\u5011\u6ce8\u610f\u5230\u4e00\u500b\u91cd\u8981\u7684\u4f8b\u5916\u60c5\u6cc1\uff1a\u90a3\u4e9b\u5bc4\u9001\u96fb\u5b50\u5831\u8d8a\u591a\u7684\u4eba\uff0c\u4e5f\u66f4\u4e86\u89e3\u7279\u5b9a\u7684 EDM \u884c\u92b7\u7b56\u7565\u548c\u5be6\u52d9\u4f5c\u6cd5\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0b\u65b9\u5716\u8868\u53ea\u6aa2\u8996\u4e86\u90a3\u4e9b\u5bc4\u9001 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%b7%a7%e5%a6%99%e9%81%8b%e7%94%a8%e9%9b%bb%e5%ad%90%e5%a0%b1%ef%bc%8c%e8%ae%93%e6%82%a8%e6%88%90%e7%82%ba%e8%a1%8c%e9%8a%b7%e5%a4%a7%e8%b4%8f%e5%ae%b6%ef%bc%81\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u96fb\u5b50\u5831<\/span><\/a><span style=\"font-weight: 400;\">\u8d8a\u591a\u7684\u4eba\u7684\u7b54\u6848\u3002\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43054 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q12-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43045 size-full\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2025\/04\/Q3-TW.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u5be6\u8b49\u660e\uff0c\u6301\u7e8c\u50b3\u9001\u96fb\u5b50\u90f5\u4ef6\u7684\u884c\u92b7\u4eba\u54e1\u4e0d\u53ea\u662f\u66f4\u5e38\u6309\u300c\u50b3\u9001\u300d\uff0c\u4ed6\u5011\u4e5f\u5728\u57f7\u884c\u7b56\u7565\u6027\u7684\u6700\u4f73\u5be6\u52d9\uff0c\u4ee5\u7372\u5f97\u66f4\u597d\u7684\u7d50\u679c\u3002\u5f9e\u518d\u5206\u985e\u5230\u500b\u4eba\u5316\uff0c\u9019\u4e9b\u9032\u968e\u7684\u884c\u92b7\u4eba\u54e1\u77ad\u89e3\u5efa\u7acb\u6210\u529f\u7684  <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e7%ae%a1%e7%90%86%e6%82%a8%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%ef%bc%8c%e6%9c%80%e7%b5%82%e7%8d%b2%e5%be%97%e6%88%90%e5%8a%9f%ef%bc%9f\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400;\"> \u9700\u8981\u4ec0\u9ebc\u624d\u80fd\u5438\u5f15\u53d7\u773e\u4e26\u63d0\u6607\u6295\u8cc7\u5831\u916c\u7387\u3002\u8b93\u6211\u5011\u4ed4\u7d30\u770b\u770b\u4ed6\u5011\u7684\u4e3b\u8981\u7b56\u7565\uff0c\u4ee5\u4fbf\u60a8\u4e5f\u80fd\u77ad\u89e3\u5982\u4f55\u4f7f\u7528\u9019\u4e9b\u7b56\u7565\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. \u4ed6\u5011\u512a\u5148\u8003\u91cf\u540d\u55ae\u518d\u5206\u985e<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7d93\u5e38\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7684\u4eba\u77e5\u9053\uff0c\u4e26\u975e\u6240\u6709\u8a02\u95b1\u7528\u6236\u90fd\u662f\u4e00\u6a23\u7684\u3002\u4ed6\u5011\u4e0d\u6703\u5c07\u76f8\u540c\u7684\u8a0a\u606f\u50b3\u9001\u7d66\u6574\u500b\u540d\u55ae\uff0c\u800c\u662f\u5c07\u540d\u55ae\u518d\u5206\u985e\uff0c\u6839\u64da\u4eba\u53e3\u7d71\u8a08\u548c\u884c\u70ba\u50b3\u9001\u66f4\u7cbe\u6e96\u7684\u5167\u5bb9\u3002\u9019\u53ef\u78ba\u4fdd\u96fb\u5b50\u90f5\u4ef6\u7684\u76f8\u95dc\u6027\uff0c\u4e26\u63d0\u9ad8\u4e92\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b> \u4f8b\u5b50\uff1a<\/b><span style=\"font-weight: 400;\">\u4e00\u5bb6\u670d\u88dd\u96f6\u552e\u5546\u6839\u64da\u5ba2\u6236\u904e\u53bb\u7684\u8cfc\u8cb7\u8a18\u9304\u9032\u884c\u5206\u773e\uff0c\u4e26\u767c\u9001\u7b26\u5408\u5176\u98a8\u683c\u504f\u597d\u7684\u5ba2\u88fd\u5316\u96fb\u5b50\u90f5\u4ef6\uff0c\u63d0\u4f9b\u7b26\u5408\u5176\u98a8\u683c\u504f\u597d\u7684\u7522\u54c1\u5efa\u8b70\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. \u4ed6\u5011\u6703\u8a2d\u5b9a\u500b\u4eba\u5316\u90f5\u4ef6<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u50b3\u9001\u66f4\u591a\u96fb\u5b50\u90f5\u4ef6\u4e26\u4e0d\u4ee3\u8868\u50b3\u9001\u5343\u7bc7\u4e00\u5f8b\u7684\u8a0a\u606f\uff0c\u800c\u662f\u5fae\u8abf\u4ee5\u9054\u5230\u6548\u679c\u3002\u8cc7\u6df1\u7684\u884c\u92b7\u4eba\u54e1\u6703\u904b\u7528\u500b\u4eba\u5316\u7684\u65b9\u5f0f\uff0c\u8b93\u6bcf\u5c01\u96fb\u5b50\u90f5\u4ef6\u66f4\u5177\u6709\u76f8\u95dc\u6027\u548c\u5438\u5f15\u529b\u3002\u5f9e\u4f7f\u7528\u8a02\u95b1\u7528\u6236\u7684\u540d\u5b57\uff0c\u5230\u6839\u64da\u4ed6\u5011\u7684\u8208\u8da3\u88fd\u4f5c\u5167\u5bb9\uff0c\u500b\u4eba\u5316\u90fd\u80fd\u5efa\u7acb\u66f4\u5f37\u7684\u9023\u7d50\u8207\u4e92\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b> \u4f8b\u5b50:<\/b><span style=\"font-weight: 400;\"> \u67d0\u65c5\u884c\u793e\u6839\u64da\u8a02\u95b1\u7528\u6236\u904e\u53bb\u9810\u8a02\u7684\u884c\u7a0b\uff0c\u63a8\u85a6\u7b26\u5408\u5176\u559c\u597d\u7684\u76ee\u7684\u5730\uff0c\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u65c5\u904a\u5efa\u8b70\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. \u4ed6\u5011\u5c08\u6ce8\u65bc\u8a31\u53ef\u5f0f\u90f5\u4ef6\u884c\u92b7<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c08\u696d\u7684\u90f5\u4ef6\u884c\u92b7\u4eba\u54e1\u4e86\u89e3\u8a31\u53ef\u5f0f\u884c\u92b7\u7684\u91cd\u8981\u6027\u3002\u4ed6\u5011\u4e0d\u6703\u5728\u672a\u7d93\u540c\u610f\u7684\u60c5\u6cc1\u4e0b\u8cfc\u8cb7\u540d\u55ae\u6216\u65b0\u589e\u806f\u7d61\u4eba\uff0c\u800c\u662f\u900f\u904e\u4e3b\u52d5\u8a02\u95b1\u7b56\u7565\uff0c\u4f8b\u5982\u8a02\u95b1\u8868\u683c\u3001\u6f5b\u5728\u5ba2\u6236\u78c1\u9435\u548c\u96d9\u91cd\u8a8d\u8b49\u4f86 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%81%8b%e7%94%a8%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e8%a8%82%e9%96%b1%e8%a1%a8%e6%a0%bc%e6%94%b6%e9%9b%86%e5%ae%a2%e6%88%b6-email-%e5%90%8d%e5%96%ae%ef%bc%8c%e5%90%b8%e5%bc%95%e6%9b%b4%e5%a4%9a\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u589e\u52a0\u53d7\u773e\u3002<\/span><\/a><span style=\"font-weight: 400;\"> \u9019\u5c07\u5e36\u4f86\u66f4\u9ad8\u54c1\u8cea\u7684\u540d\u55ae\u3001\u63d0\u6607\u90f5\u4ef6\u5230\u9054\u7387\u4ee5\u53ca\u52a0\u5f37\u8207\u8a02\u95b1\u7528\u6236\u7684\u4e92\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>\u4f8b\u5b50:<\/b><span style=\"font-weight: 400;\"> \u67d0 SaaS \u516c\u53f8\u63d0\u4f9b\u514d\u8cbb\u7684\u96fb\u5b50\u66f8\uff0c\u5167\u5bb9\u95dc\u65bc\u96fb\u5b50\u90f5\u4ef6\u81ea\u52d5\u5316\uff0c\u4f5c\u70ba\u4ea4\u63db\u8a2a\u5ba2\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\uff0c\u78ba\u4fdd\u53ea\u6709\u771f\u6b63\u611f\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\u8a02\u95b1\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. \u4ed6\u5011\u9032\u884c\u6e2c\u8a66\u8207\u6700\u4f73\u5316\uff0c\u6301\u7e8c\u6539\u9032<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7d93\u5e38\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7684\u884c\u92b7\u4eba\u54e1\u4e0d\u6703\u53ea\u662f\u8a2d\u7f6e\u597d\u96fb\u5b50\u5831\u5f8c\u5c31\u671f\u5f85\u6700\u597d\u7684\u7d50\u679c &#8211; \u4ed6\u5011\u6703\u5728\u767c\u9001\u524d\u9032\u884c\u6e2c\u8a66\uff0c\u4e26\u6700\u4f73\u5316\u96fb\u5b50\u90f5\u4ef6\u7684\u6bcf\u500b\u7d30\u7bc0\u3002\u4ed6\u5011\u900f\u904e <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%82%84%e5%b0%8d%e9%83%b5%e4%bb%b6%e4%b8%bb%e6%97%a8%e5%85%a7%e6%96%87%e6%8b%bf%e6%8d%8f%e4%b8%8d%e5%ae%9a-a-b%e6%b8%ac%e8%a9%a6%e5%8a%9f%e8%83%bd%e8%ae%93%e4%bd%a0%e9%a6%ac%e4%b8%8a%e7%9f%a5\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A\/B \u6e2c\u8a66<\/span><\/a><span style=\"font-weight: 400;\"> \u4f86\u6bd4\u8f03\u4e0d\u540c\u7684\u90f5\u4ef6\u4e3b\u65e8\u3001\u90f5\u4ef6\u5167\u5bb9\u3001\u884c\u70ba\u53ec\u559a\u6309\u9215 (CTA) \u4ee5\u53ca\u767c\u9001\u6642\u9593\uff0c\u4ee5\u627e\u51fa\u6700\u80fd\u5438\u5f15\u53d7\u773e\u7684\u7d44\u5408\u3002\u9019\u7a2e\u6578\u64da\u9a45\u52d5\u7684\u65b9\u6cd5\u80fd\u5920\u96a8\u6642\u9593\u63a8\u79fb\uff0c\u6700\u5927\u5316\u884c\u92b7\u6210\u6548\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>\u4f8b\u5b50:<\/b><span style=\"font-weight: 400;\"> \u67d0\u975e\u71df\u5229\u7d44\u7e54\u5728\u52df\u6b3e\u6d3b\u52d5\u4e2d\u6e2c\u8a66\u4e86\u5169\u7a2e\u4e0d\u540c\u7684\u90f5\u4ef6\u4e3b\u65e8\uff0c\u7d50\u679c\u767c\u73fe\u4f7f\u7528\u300c\u7dca\u6025\u547c\u7c72\u300d\u7684\u4e3b\u65e8\u80fd\u5920\u63d0\u9ad8 20% \u7684\u8f49\u63db\u7387\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u7e3d\u7d50\uff1a\u4e00\u81f4\u6027\u53ef\u5efa\u7acb\u5c08\u696d\u77e5\u8b58<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">EDM \u884c\u92b7\u4e0d\u53ea\u662f\u983b\u7387\u7684\u554f\u984c\uff0c\u800c\u662f\u900f\u904e\u7b56\u7565\u8207\u7d93\u9a57\u7cbe\u9032\u60a8\u7684\u65b9\u6cd5\u3002\u60a8\u5bc4\u9001\u7684\u8d8a\u591a\uff0c\u5c31\u8d8a\u80fd\u4e86\u89e3\u54ea\u4e9b\u6709\u6548\uff08\u54ea\u4e9b\u7121\u6548\uff09\uff0c\u9032\u800c\u5fae\u8abf\u7b56\u7565\u4ee5\u7372\u5f97\u66f4\u597d\u7684\u7d50\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u60f3\u8981\u6539\u5584\u60a8\u7684 EDM \u884c\u92b7\uff0c\u53ef\u4ee5\u5f9e\u9019\u4e9b\u5c08\u5bb6\u8eab\u4e0a\u7372\u5f97\u9748\u611f\uff1a\u958b\u59cb\u5bc4\u9001\u66f4\u591a\u7684\u96fb\u5b50\u90f5\u4ef6\u3001\u5c08\u6ce8\u65bc\u518d\u5206\u985e\u8207\u500b\u4eba\u5316\u3001\u900f\u904e\u4e3b\u52d5\u8a02\u95b1\u5efa\u7acb\u4e92\u52d5\u7684\u53d7\u773e\uff0c\u4e26\u6301\u7e8c\u6e2c\u8a66\u60a8\u7684\u96fb\u5b50\u5831\u3002\u5be6\u8e10\u8d8a\u591a\u9019\u4e9b\u7b56\u7565\uff0c\u60a8\u7684 EDM \u884c\u92b7\u80fd\u529b\u5c31\u6703\u8d8a\u4f86\u8d8a\u51fa\u8272\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDM \u884c\u92b7\u7684\u6210\u529f\u5f80\u5f80\u53d6\u6c7a\u65bc\u7d93\u9a57\u3001\u7b56\u7565\u548c\u4e00\u81f4\u6027\u3002\u70ba\u4e86\u66f4\u4e86\u89e3\u884c\u92b7\u4eba\u54e1\u7684\u512a\u52e2\uff0c\u6211\u5011\u63a8\u51fa\u4e86 EDM \u884c\u92b7\u5c08\u696d\u80fd\u529b\u6e2c\u9a57\uff0c\u5f9e\u806f\u7d61\u4eba\u7ba1\u7406\u3001\u81ea\u52d5\u5316\u548c\u90f5\u4ef6\u5230\u9054\u7387\u7b49\u5404\u65b9\u9762\u9032\u884c\u8a55\u4f30\u3002 \u6709\u4e00\u500b\u95dc\u9375\u8da8\u52e2\u5c24\u70ba\u660e\u986f\uff1a \u767c\u9001\u96fb\u5b50\u5831\u983b\u7387\u8f03\u9ad8\u7684\u884c\u92b7\u4eba\u54e1\uff0c\u901a\u5e38\u5c0d\u5927\u591a\u6578 EDM \u884c\u92b7\u5be6\u52d9\u64c1\u6709\u66f4\u8c50\u5bcc\u7684\u77e5\u8b58\u548c\u8a23\u7ac5\u3002 \u4ed6\u5011\u7684\u6301\u7e8c\u6027\u5e6b\u52a9\u4ed6\u5011\u6539\u9032\u7b56\u7565\u3001\u63d0\u5347\u53d7\u773e\u4e92\u52d5\uff0c\u4e26\u9577\u671f\u6539\u5584\u90f5 \u56e0\u6b64\uff0c\u8b93\u6211\u5011\u4f86\u5206\u6790\u7d50\u679c\uff0c\u4e26\u63a2\u8a0e\u5e38\u898b\u7684\u512a\u52e2\u548c\u6311\u6230\u3002\u6211\u5011\u4e5f\u6703\u63d0\u4f9b\u4e00\u4e9b\u5c0f\u8a23\u7ac5\uff0c\u5e6b\u52a9\u60a8\u9054\u5230\u66f4\u9ad8\u7684\u6c34\u6e96 &#8211; 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