{"id":42958,"date":"2025-06-05T09:12:40","date_gmt":"2025-06-05T09:12:40","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=42958"},"modified":"2025-08-15T07:18:55","modified_gmt":"2025-08-15T07:18:55","slug":"%e6%ad%90%e7%9b%9f%e7%84%a1%e9%9a%9c%e7%a4%99%e6%b3%95%e6%a1%88%e6%9c%ac%e6%9c%88%e7%94%9f%e6%95%88%ef%bc%9aedm-%e8%a1%8c%e9%8a%b7%e4%ba%ba%e5%93%a1%e6%b3%a8%e6%84%8f%e4%ba%8b%e9%a0%85","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e6%ad%90%e7%9b%9f%e7%84%a1%e9%9a%9c%e7%a4%99%e6%b3%95%e6%a1%88%e6%9c%ac%e6%9c%88%e7%94%9f%e6%95%88%ef%bc%9aedm-%e8%a1%8c%e9%8a%b7%e4%ba%ba%e5%93%a1%e6%b3%a8%e6%84%8f%e4%ba%8b%e9%a0%85\/","title":{"rendered":"\u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848\u672c\u6708\u751f\u6548\uff1aEDM \u884c\u92b7\u4eba\u54e1\u6ce8\u610f\u4e8b\u9805"},"content":{"rendered":"<p>\u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848<\/p>\n<p><a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/policies\/justice-and-fundamental-rights\/disability\/union-equality-strategy-rights-persons-disabilities-2021-2030\/european-accessibility-act_en\"><span style=\"font-weight: 400\">\u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848<\/span><\/a><span style=\"font-weight: 400\">\u9810\u8a08\u65bc\u672c\u6708\u751f\u6548\uff0c\u8a72\u6cd5\u6848\u5f15\u5165\u4e86\u5168\u6b50\u6d32\u4f01\u696d\u5fc5\u9808\u9075\u5b88\u7684\u65b0\u6578\u4f4d\u7121\u969c\u7919\u6a19\u6e96\uff0c\u9019\u5176\u4e2d\u4e5f\u5305\u62ec EDM \u884c\u92b7\u4eba\u54e1\u3002\u96d6\u7136\u9075\u5b88\u898f\u7bc4\u6709\u52a9\u65bc\u907f\u514d\u6f5b\u5728\u7684\u8655\u7f70\uff0c\u4f46\u66f4\u91cd\u8981\u7684\u662f\u63a8\u52d5\u5305\u5bb9\u6027\u7684\u767c\u5c55\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8b93\u6211\u5011\u4f86\u89e3\u6790\u9019\u9805\u6cd5\u6848\u7684\u8981\u6c42\u3001\u5b83\u5c0d<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-design\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u8a2d\u8a08<\/span><\/a><span style=\"font-weight: 400\">\u8207\u5167\u5bb9\u7684\u5f71\u97ff\uff0c\u4ee5\u53ca\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u63a1\u53d6\u54ea\u4e9b\u6b65\u9a5f\uff0c\u4ee5\u78ba\u4fdd\u5176\u96fb\u5b50\u90f5\u4ef6\u5728\u7b26\u5408\u7121\u969c\u7919\u6a19\u6e96\u7684\u540c\u6642\uff0c\u4ecd\u80fd\u4fdd\u6301\u5438\u5f15\u529b\u8207\u6210\u6548\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u4e86\u89e3\u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848 (EU Accessibility Act)<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848\uff08EU Accessibility Act\uff09\u65e8\u5728\u6253\u9020\u66f4\u5177\u5305\u5bb9\u6027\u7684\u6578\u4f4d\u74b0\u5883\uff0c\u78ba\u4fdd\u7db2\u7ad9\u3001\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u4ee5\u53ca\u6578\u4f4d\u670d\u52d9\uff08\u4f8b\u5982\u96fb\u5b50\u90f5\u4ef6\uff09\u5c0d\u6240\u6709\u4f7f\u7528\u8005\uff0c\u5305\u62ec\u8eab\u5fc3\u969c\u7919\u8005\uff0c\u90fd\u662f\u53ef\u53ca\u7684\u3002\u8a72\u6cd5\u6848\u8207<\/span><a href=\"https:\/\/www.wcag.com\/resource\/what-is-wcag\/\"><span style=\"font-weight: 400\">\u300a\u7db2\u9801\u5167\u5bb9\u7121\u969c\u7919\u6307\u5f15\u300b\uff08WCAG\uff09<\/span><\/a><span style=\"font-weight: 400\">\u76f8\u7b26\uff0c\u9019\u4e9b\u6307\u5f15\u5217\u51fa\u4e86\u8b93\u6578\u4f4d\u5167\u5bb9\u5177\u300c\u53ef\u611f\u77e5\u6027\u3001\u53ef\u64cd\u4f5c\u6027\u3001\u53ef\u7406\u89e3\u6027\u548c\u7a69\u5065\u6027\u300d\u7684\u6700\u4f73\u4f5c\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u672a\u9075\u5b88\u898f\u7bc4\u53ef\u80fd\u5c0e\u81f4\u7f70\u6b3e\u6216\u9650\u5236\uff0c\u56e0\u6b64\u4f01\u696d\u5fc5\u9808\u4e86\u89e3\u81ea\u8eab\u8cac\u4efb\uff0c\u4e26\u7a4d\u6975\u63a1\u53d6\u884c\u52d5\u4ee5\u78ba\u4fdd\u5408\u898f\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400\">\u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848\u5982\u4f55\u5f71\u97ff EDM \u884c\u92b7<\/span><\/h3>\n<h3><span style=\"font-weight: 400\">1. \u70ba\u8996\u89ba\u7121\u969c\u7919\u800c\u8a2d\u8a08<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>\u4f7f\u7528\u8db3\u5920\u7684\u8272\u5f69\u5c0d\u6bd4\uff1a<\/b><span style=\"font-weight: 400\">\u5c0d\u8996\u89ba\u969c\u7919\u4f7f\u7528\u8005\u4f86\u8aaa\uff0c\u4f4e\u5c0d\u6bd4\u7684\u6587\u5b57\u96e3\u4ee5\u95b1\u8b80\u3002\u8acb\u78ba\u4fdd\u6587\u5b57\u8207\u80cc\u666f\u8272\u4e4b\u9593\u6709\u8db3\u5920\u5c0d\u6bd4\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u907f\u514d\u50c5\u9760\u984f\u8272\u50b3\u905e\u8a0a\u606f\uff1a<\/b><span style=\"font-weight: 400\">\u4f8b\u5982\u884c\u70ba\u53ec\u559a\u6309\u9215\u7b49\u91cd\u8981\u8cc7\u8a0a\uff0c\u4e0d\u61c9\u53ea\u900f\u904e\u984f\u8272\u4f86\u8868\u793a\uff0c\u61c9\u642d\u914d\u6587\u5b57\u6216\u5716\u793a\u4ee5\u63d0\u5347\u660e\u78ba\u5ea6\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u70ba\u5716\u7247\u63d0\u4f9b\u66ff\u4ee3\u6587\u5b57\uff1a<\/b><span style=\"font-weight: 400\">\u4f7f\u7528\u87a2\u5e55\u95b1\u8b80\u5668\u7684\u8a02\u95b1\u8005\u9700\u8981 alt \u6587\u5b57\u4f86\u7406\u89e3\u8996\u89ba\u5167\u5bb9\u3002\u65b0\u589e\u5716\u7247\u6216\u6309\u9215\u6642\uff0c\u8acb\u52d9\u5fc5\u63d0\u4f9b\u63cf\u8ff0\u6027\u7684\u66ff\u4ee3\u6587\u5b57\u3002<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">2. \u63d0\u6607\u53ef\u8b80\u6027\u8207\u7d50\u69cb<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>\u4f7f\u7528\u5408\u9069\u7684\u5b57\u9ad4\u5927\u5c0f\uff1a<\/b><span style=\"font-weight: 400\">\u6587\u5b57\u592a\u5c0f\u6703\u8b93\u95b1\u8b80\u8b8a\u5f97\u56f0\u96e3\uff0c\u5c24\u5176\u662f\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u3002\u91dd\u5c0d\u5167\u6587\uff0c\u6211\u5011\u5efa\u8b70\u6700\u5c0f\u5b57\u9ad4\u5927\u5c0f\u70ba 16 \u50cf\u7d20\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u4f7f\u7528\u6a19\u984c\u4f86\u5206\u6bb5\u5167\u5bb9\uff1a<\/b><span style=\"font-weight: 400\">\u9069\u7576\u7684\u4f7f\u7528\u6a19\u984c\uff08H1\u3001H2\u3001H3\uff09\u6709\u52a9\u65bc\u87a2\u5e55\u95b1\u8b80\u5668\u66f4\u6709\u6548\u7387\u5730\u700f\u89bd\u5167\u5bb9\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u64b0\u5beb\u6e05\u6670\u4e14\u7c21\u6f54\u7684\u6587\u6848\uff1a<\/b><span style=\"font-weight: 400\">\u907f\u514d\u4f7f\u7528\u884c\u8a71\u8207\u5197\u9577\u53e5\u5b50\u3002\u76f4\u63a5\u660e\u77ad\u7684\u8a9e\u8a00\u80fd\u63d0\u5347\u6240\u6709\u8b80\u8005\u7684\u7406\u89e3\u529b\u3002<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">3. \u78ba\u4fdd\u96fb\u5b50\u90f5\u4ef6\u5c0d\u9375\u76e4\u8207\u87a2\u5e55\u95b1\u8b80\u5668\u53cb\u5584<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>\u4f7f\u7528\u8a9e\u610f\u6e05\u695a\u7684\uff1a<\/b><span style=\"font-weight: 400\">\u826f\u597d\u7d50\u69cb\u7684HTML\u53ef\u4ee5\u78ba\u4fdd\u8f14\u52a9\u6280\u8853\uff08\u4f8b\u5982\u87a2\u5e55\u95b1\u8b80\u5668\uff09\u80fd\u6b63\u78ba\u8b80\u53d6\u5167\u5bb9\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u555f\u7528\u9375\u76e4\u64cd\u4f5c\u5c0e\u89bd\uff1a<\/b><span style=\"font-weight: 400\">\u90e8\u5206\u4f7f\u7528\u8005\u4ef0\u8cf4\u9375\u76e4\u800c\u975e\u6ed1\u9f20\u4f86\u700f\u89bd\u5167\u5bb9\u3002\u52d9\u5fc5\u78ba\u4fdd\u9023\u7d50\u8207\u6309\u9215\u7b49\u4e92\u52d5\u5143\u7d20\u53ef\u900f\u904e\u9375\u76e4\u5feb\u6377\u9375\u64cd\u4f5c\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u907f\u514d\u81ea\u52d5\u64ad\u653e\u5a92\u9ad4\uff1a<\/b><span style=\"font-weight: 400\">\u97f3\u8a0a\u8207<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%8f%97%e7%9c%be%e7%9c%9f%e6%ad%a3%e6%83%b3%e7%9c%8b%e7%9a%84%e5%bd%b1%e7%89%87%e5%85%a7%e5%ae%b9%e6%98%af%e4%bb%80%e9%ba%bc%e9%a1%9e%e5%9e%8b\/\"><span style=\"font-weight: 400\">\u5f71\u7247\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400\">\u4e0d\u61c9\u81ea\u52d5\u64ad\u653e\uff0c\u61c9\u63d0\u4f9b\u660e\u78ba\u7684\u64ad\u653e\uff0f\u66ab\u505c\u63a7\u5236\u529f\u80fd\u3002<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">4. \u6700\u4f73\u5316\u884c\u52d5\u88dd\u7f6e\u8207\u97ff\u61c9\u5f0f\u8a2d\u8a08<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>\u78ba\u4fdd\u7248\u9762\u9069\u5408\u884c\u52d5\u88dd\u7f6e\uff1a<\/b><span style=\"font-weight: 400\">\u8a31\u591a\u4f7f\u7528\u8005\u6703\u5728\u624b\u6a5f\u4e0a\u95b1\u8b80\u96fb\u5b50\u90f5\u4ef6\uff0c\u56e0\u6b64<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/mobile-friendly-email-campaign\/\"><span style=\"font-weight: 400\">\u97ff\u61c9\u5f0f\u8a2d\u8a08<\/span><\/a><span style=\"font-weight: 400\">\u5c0d\u65bc\u53ef\u53ca\u6027\u81f3\u95dc\u91cd\u8981\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u4f7f\u7528\u9748\u6d3b\u7684\u6309\u9215\u8207\u9023\u7d50\uff1a<\/b><span style=\"font-weight: 400\">\u6309\u9215\u61c9\u8db3\u5920\u5927\uff0c\u65b9\u4fbf\u9ede\u64ca\uff0c\u4e26\u9069\u7576\u9593\u9694\u4ee5\u907f\u514d\u8aa4\u89f8\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u8de8\u88dd\u7f6e\u8207\u87a2\u5e55\u5c3a\u5bf8\u6e2c\u8a66\uff1a<\/b><span style=\"font-weight: 400\">\u5b9a\u671f\u6e2c\u8a66\u53ef\u78ba\u4fdd\u5728\u4e0d\u540c\u5e73\u53f0\u8207\u87a2\u5e55\u5c3a\u5bf8\u4e0b\u7684\u53ef\u7528\u6027\u8207\u53ef\u8b80\u6027\u3002<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">\u78ba\u4fdd\u96fb\u5b50\u90f5\u4ef6\u7b26\u5408\u898f\u7bc4\u7684\u6b65\u9a5f<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">1. \u9032\u884c\u7121\u969c\u7919\u6027\u6aa2\u67e5<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u6aa2\u8996\u904e\u53bb\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u627e\u51fa\u9700\u8981\u6539\u9032\u7121\u969c\u7919\u6027\u7684\u5730\u65b9\u3002\u4f7f\u7528\u50cf\u662f <\/span><a href=\"https:\/\/chromewebstore.google.com\/detail\/wave-evaluation-tool\/jbbplnpkjmmeebjpijfedlgcdilocofh\"><span style=\"font-weight: 400\">WAVE \u7db2\u9801\u7121\u969c\u7919\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400\">\u6216 <\/span><a href=\"https:\/\/chromewebstore.google.com\/detail\/axe-devtools-web-accessib\/lhdoppojpmngadmnindnejefpokejbdd?pli=1\"><span style=\"font-weight: 400\">Axe DevTools<\/span><\/a><span style=\"font-weight: 400\"> \u9019\u985e\u7684\u6aa2\u67e5\u5de5\u5177\u4f86\u8a55\u4f30\u5408\u898f\u60c5\u6cc1\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400\">2. \u9075\u5faa WCAG \u6307\u5f15<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u719f\u6089 <\/span><a href=\"https:\/\/www.ada.gov\/resources\/2024-03-08-web-rule\/\"><span style=\"font-weight: 400\">WCAG 2.1 AA \u7d1a\u6a19\u6e96<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u9019\u662f\u6b50\u76df\u300a\u7121\u969c\u7919\u6cd5\u6848\u300b\u7684\u57fa\u790e\u3002\u78ba\u4fdd\u4f60\u7684\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\u8207\u9019\u4e9b\u6a19\u6e96\u4e00\u81f4\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400\">3. \u8a13\u7df4\u60a8\u7684 EDM \u884c\u92b7\u5718\u968a<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u6559\u80b2\u4f60\u7684\u5718\u968a\uff08\u5305\u542b\u6587\u6848\u64b0\u5beb\u8005\u3001\u8a2d\u8a08\u5e2b\u8207\u958b\u767c\u4eba\u54e1\uff09\u4e86\u89e3\u7121\u969c\u7919\u6700\u4f73\u4f5c\u6cd5\u3002\u7121\u969c\u7919\u61c9\u6210\u70ba<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-create-an-html-email\/\"><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u88fd\u4f5c\u904e\u7a0b<\/span><\/a><span style=\"font-weight: 400\">\u7684\u6a19\u6e96\u9805\u76ee\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400\">4. \u4f7f\u7528\u8f14\u52a9\u6280\u8853\u6e2c\u8a66\u96fb\u5b50\u90f5\u4ef6<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u4f7f\u7528 <\/span><a href=\"https:\/\/www.nvaccess.org\/download\/\"><span style=\"font-weight: 400\">NVDA<\/span><\/a><span style=\"font-weight: 400\"> \u6216 <\/span><a href=\"https:\/\/support.apple.com\/zh-tw\/guide\/iphone\/iph3e2e415f\/ios\"><span style=\"font-weight: 400\">VoiceOver<\/span><\/a><span style=\"font-weight: 400\"> \u7b49\u87a2\u5e55\u95b1\u8b80\u5668\uff0c\u5f9e\u8996\u969c\u4f7f\u7528\u8005\u7684\u89d2\u5ea6\u9ad4\u9a57\u96fb\u5b50\u90f5\u4ef6\uff0c\u4e26\u6839\u64da\u6e2c\u8a66\u7d50\u679c\u9032\u884c\u8abf\u6574\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400\">5. \u96a8\u6642\u638c\u63e1\u5408\u898f\u8981\u6c42\u7684\u6700\u65b0\u8b8a\u5316<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u7121\u969c\u7919\u76f8\u95dc\u7684\u6cd5\u898f\u53ef\u80fd\u6703\u8b8a\u52d5\uff0c\u8acb\u6301\u7e8c\u95dc\u6ce8\u300a\u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848\u300b\u8207\u5176\u4ed6\u76f8\u95dc\u6a19\u6e96\u7684\u66f4\u65b0\u5167\u5bb9\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u66f4\u5b8f\u89c0\u7684\u8996\u89d2\uff1a\u5c07\u7121\u969c\u7919\u8996\u70ba\u6a5f\u6703<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u5118\u7ba1\u9075\u5b88\u300a\u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848\u300b\u662f\u5f37\u5236\u6027\u7684\uff0c\u4f46\u4f01\u696d\u61c9\u5c07\u300c\u7121\u969c\u7919\u300d\u8996\u70ba\u4e00\u7a2e\u6a5f\u6703\uff0c\u800c\u975e\u50c5\u50c5\u662f\u7fa9\u52d9\u3002\u6253\u9020\u5305\u5bb9\u6027\u7684\u96fb\u5b50\u90f5\u4ef6\u80fd\u8b93\u6240\u6709\u8a02\u95b1\u7528\u6236\u53d7\u76ca\uff0c\u63d0\u5347\u4e92\u52d5\u7387\u3001\u52a0\u5f37\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff0c\u4e26\u5e36\u4f86\u66f4\u6b63\u5411\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u3002\u91cd\u8996\u7121\u969c\u7919\u7684\u884c\u92b7\u4eba\u54e1\uff0c\u4e0d\u50c5\u80fd\u7b26\u5408\u6cd5\u898f\u8981\u6c42\uff0c\u9084\u80fd\u89f8\u53ca\u66f4\u5ee3\u6cdb\u7684\u53d7\u773e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u73fe\u5728\u5c31\u63a1\u53d6\u6b63\u78ba\u7684\u884c\u52d5\uff0c\u4f60\u7684 <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e7%ae%a1%e7%90%86%e6%82%a8%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%ef%bc%8c%e6%9c%80%e7%b5%82%e7%8d%b2%e5%be%97%e6%88%90%e5%8a%9f%ef%bc%9f\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u5c07\u80fd\u7dad\u6301\u6548\u679c\u3001\u5438\u5f15\u529b\uff0c\u800c\u4e14\u4eba\u4eba\u90fd\u80fd\u4f7f\u7528\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848 \u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848\u9810\u8a08\u65bc\u672c\u6708\u751f\u6548\uff0c\u8a72\u6cd5\u6848\u5f15\u5165\u4e86\u5168\u6b50\u6d32\u4f01\u696d\u5fc5\u9808\u9075\u5b88\u7684\u65b0\u6578\u4f4d\u7121\u969c\u7919\u6a19\u6e96\uff0c\u9019\u5176\u4e2d\u4e5f\u5305\u62ec EDM \u884c\u92b7\u4eba\u54e1\u3002\u96d6\u7136\u9075\u5b88\u898f\u7bc4\u6709\u52a9\u65bc\u907f\u514d\u6f5b\u5728\u7684\u8655\u7f70\uff0c\u4f46\u66f4\u91cd\u8981\u7684\u662f\u63a8\u52d5\u5305\u5bb9\u6027\u7684\u767c\u5c55\u3002 \u8b93\u6211\u5011\u4f86\u89e3\u6790\u9019\u9805\u6cd5\u6848\u7684\u8981\u6c42\u3001\u5b83\u5c0d\u90f5\u4ef6\u8a2d\u8a08\u8207\u5167\u5bb9\u7684\u5f71\u97ff\uff0c\u4ee5\u53ca\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u63a1\u53d6\u54ea\u4e9b\u6b65\u9a5f\uff0c\u4ee5\u78ba\u4fdd\u5176\u96fb\u5b50\u90f5\u4ef6\u5728\u7b26\u5408\u7121\u969c\u7919\u6a19\u6e96\u7684\u540c\u6642\uff0c\u4ecd\u80fd\u4fdd\u6301\u5438\u5f15\u529b\u8207\u6210\u6548\u3002 \u4e86\u89e3\u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848 (EU Accessibility Act) \u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848\uff08EU Accessibility Act\uff09\u65e8\u5728\u6253\u9020\u66f4\u5177\u5305\u5bb9\u6027\u7684\u6578\u4f4d\u74b0\u5883\uff0c\u78ba\u4fdd\u7db2\u7ad9\u3001\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u4ee5\u53ca\u6578\u4f4d\u670d\u52d9\uff08\u4f8b\u5982\u96fb\u5b50\u90f5\u4ef6\uff09\u5c0d\u6240\u6709\u4f7f\u7528\u8005\uff0c\u5305\u62ec\u8eab\u5fc3\u969c\u7919\u8005\uff0c\u90fd\u662f\u53ef\u53ca\u7684\u3002\u8a72\u6cd5\u6848\u8207\u300a\u7db2\u9801\u5167\u5bb9\u7121\u969c\u7919\u6307\u5f15\u300b\uff08WCAG\uff09\u76f8\u7b26\uff0c\u9019\u4e9b\u6307\u5f15\u5217\u51fa\u4e86\u8b93\u6578\u4f4d\u5167\u5bb9\u5177\u300c\u53ef\u611f\u77e5\u6027\u3001\u53ef\u64cd\u4f5c\u6027\u3001\u53ef\u7406\u89e3\u6027\u548c\u7a69\u5065\u6027\u300d\u7684\u6700\u4f73\u4f5c\u6cd5\u3002 \u672a\u9075\u5b88\u898f\u7bc4\u53ef\u80fd\u5c0e\u81f4\u7f70\u6b3e\u6216\u9650\u5236\uff0c\u56e0\u6b64\u4f01\u696d\u5fc5\u9808\u4e86\u89e3\u81ea\u8eab\u8cac\u4efb\uff0c\u4e26\u7a4d\u6975\u63a1\u53d6\u884c\u52d5\u4ee5\u78ba\u4fdd\u5408\u898f\u3002 \u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848\u5982\u4f55\u5f71\u97ff EDM \u884c\u92b7 1. \u70ba\u8996\u89ba\u7121\u969c\u7919\u800c\u8a2d\u8a08 \u4f7f\u7528\u8db3\u5920\u7684\u8272\u5f69\u5c0d\u6bd4\uff1a\u5c0d\u8996\u89ba\u969c\u7919\u4f7f\u7528\u8005\u4f86\u8aaa\uff0c\u4f4e\u5c0d\u6bd4\u7684\u6587\u5b57\u96e3\u4ee5\u95b1\u8b80\u3002\u8acb\u78ba\u4fdd\u6587\u5b57\u8207\u80cc\u666f\u8272\u4e4b\u9593\u6709\u8db3\u5920\u5c0d\u6bd4\u3002 \u907f\u514d\u50c5\u9760\u984f\u8272\u50b3\u905e\u8a0a\u606f\uff1a\u4f8b\u5982\u884c\u70ba\u53ec\u559a\u6309\u9215\u7b49\u91cd\u8981\u8cc7\u8a0a\uff0c\u4e0d\u61c9\u53ea\u900f\u904e\u984f\u8272\u4f86\u8868\u793a\uff0c\u61c9\u642d\u914d\u6587\u5b57\u6216\u5716\u793a\u4ee5\u63d0\u5347\u660e\u78ba\u5ea6\u3002 \u70ba\u5716\u7247\u63d0\u4f9b\u66ff\u4ee3\u6587\u5b57\uff1a\u4f7f\u7528\u87a2\u5e55\u95b1\u8b80\u5668\u7684\u8a02\u95b1\u8005\u9700\u8981 alt \u6587\u5b57\u4f86\u7406\u89e3\u8996\u89ba\u5167\u5bb9\u3002\u65b0\u589e\u5716\u7247\u6216\u6309\u9215\u6642\uff0c\u8acb\u52d9\u5fc5\u63d0\u4f9b\u63cf\u8ff0\u6027\u7684\u66ff\u4ee3\u6587\u5b57\u3002 2. \u63d0\u6607\u53ef\u8b80\u6027\u8207\u7d50\u69cb \u4f7f\u7528\u5408\u9069\u7684\u5b57\u9ad4\u5927\u5c0f\uff1a\u6587\u5b57\u592a\u5c0f\u6703\u8b93\u95b1\u8b80\u8b8a\u5f97\u56f0\u96e3\uff0c\u5c24\u5176\u662f\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u3002\u91dd\u5c0d\u5167\u6587\uff0c\u6211\u5011\u5efa\u8b70\u6700\u5c0f\u5b57\u9ad4\u5927\u5c0f\u70ba 16 \u50cf\u7d20\u3002 \u4f7f\u7528\u6a19\u984c\u4f86\u5206\u6bb5\u5167\u5bb9\uff1a\u9069\u7576\u7684\u4f7f\u7528\u6a19\u984c\uff08H1\u3001H2\u3001H3\uff09\u6709\u52a9\u65bc\u87a2\u5e55\u95b1\u8b80\u5668\u66f4\u6709\u6548\u7387\u5730\u700f\u89bd\u5167\u5bb9\u3002 \u64b0\u5beb\u6e05\u6670\u4e14\u7c21\u6f54\u7684\u6587\u6848\uff1a\u907f\u514d\u4f7f\u7528\u884c\u8a71\u8207\u5197\u9577\u53e5\u5b50\u3002\u76f4\u63a5\u660e\u77ad\u7684\u8a9e\u8a00\u80fd\u63d0\u5347\u6240\u6709\u8b80\u8005\u7684\u7406\u89e3\u529b\u3002 3. \u78ba\u4fdd\u96fb\u5b50\u90f5\u4ef6\u5c0d\u9375\u76e4\u8207\u87a2\u5e55\u95b1\u8b80\u5668\u53cb\u5584 \u4f7f\u7528\u8a9e\u610f\u6e05\u695a\u7684\uff1a\u826f\u597d\u7d50\u69cb\u7684HTML\u53ef\u4ee5\u78ba\u4fdd\u8f14\u52a9\u6280\u8853\uff08\u4f8b\u5982\u87a2\u5e55\u95b1\u8b80\u5668\uff09\u80fd\u6b63\u78ba\u8b80\u53d6\u5167\u5bb9\u3002\u00a0 \u555f\u7528\u9375\u76e4\u64cd\u4f5c\u5c0e\u89bd\uff1a\u90e8\u5206\u4f7f\u7528\u8005\u4ef0\u8cf4\u9375\u76e4\u800c\u975e\u6ed1\u9f20\u4f86\u700f\u89bd\u5167\u5bb9\u3002\u52d9\u5fc5\u78ba\u4fdd\u9023\u7d50\u8207\u6309\u9215\u7b49\u4e92\u52d5\u5143\u7d20\u53ef\u900f\u904e\u9375\u76e4\u5feb\u6377\u9375\u64cd\u4f5c\u3002 \u907f\u514d\u81ea\u52d5\u64ad\u653e\u5a92\u9ad4\uff1a\u97f3\u8a0a\u8207\u5f71\u7247\u5167\u5bb9\u4e0d\u61c9\u81ea\u52d5\u64ad\u653e\uff0c\u61c9\u63d0\u4f9b\u660e\u78ba\u7684\u64ad\u653e\uff0f\u66ab\u505c\u63a7\u5236\u529f\u80fd\u3002 4. \u6700\u4f73\u5316\u884c\u52d5\u88dd\u7f6e\u8207\u97ff\u61c9\u5f0f\u8a2d\u8a08 \u78ba\u4fdd\u7248\u9762\u9069\u5408\u884c\u52d5\u88dd\u7f6e\uff1a\u8a31\u591a\u4f7f\u7528\u8005\u6703\u5728\u624b\u6a5f\u4e0a\u95b1\u8b80\u96fb\u5b50\u90f5\u4ef6\uff0c\u56e0\u6b64\u97ff\u61c9\u5f0f\u8a2d\u8a08\u5c0d\u65bc\u53ef\u53ca\u6027\u81f3\u95dc\u91cd\u8981\u3002 \u4f7f\u7528\u9748\u6d3b\u7684\u6309\u9215\u8207\u9023\u7d50\uff1a\u6309\u9215\u61c9\u8db3\u5920\u5927\uff0c\u65b9\u4fbf\u9ede\u64ca\uff0c\u4e26\u9069\u7576\u9593\u9694\u4ee5\u907f\u514d\u8aa4\u89f8\u3002 \u8de8\u88dd\u7f6e\u8207\u87a2\u5e55\u5c3a\u5bf8\u6e2c\u8a66\uff1a\u5b9a\u671f\u6e2c\u8a66\u53ef\u78ba\u4fdd\u5728\u4e0d\u540c\u5e73\u53f0\u8207\u87a2\u5e55\u5c3a\u5bf8\u4e0b\u7684\u53ef\u7528\u6027\u8207\u53ef\u8b80\u6027\u3002 \u78ba\u4fdd\u96fb\u5b50\u90f5\u4ef6\u7b26\u5408\u898f\u7bc4\u7684\u6b65\u9a5f 1. \u9032\u884c\u7121\u969c\u7919\u6027\u6aa2\u67e5 \u6aa2\u8996\u904e\u53bb\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u627e\u51fa\u9700\u8981\u6539\u9032\u7121\u969c\u7919\u6027\u7684\u5730\u65b9\u3002\u4f7f\u7528\u50cf\u662f WAVE \u7db2\u9801\u7121\u969c\u7919\u5de5\u5177\u6216 Axe DevTools \u9019\u985e\u7684\u6aa2\u67e5\u5de5\u5177\u4f86\u8a55\u4f30\u5408\u898f\u60c5\u6cc1\u3002 2. \u9075\u5faa WCAG \u6307\u5f15 \u719f\u6089 WCAG&hellip;<\/p>\n","protected":false},"author":361,"featured_media":42959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2681],"tags":[3023,3024,3025,3026],"class_list":["post-42958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2681","tag-3023","tag-eu-accessibility-act","tag-3025","tag-wcag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u6b50\u76df\u7121\u969c\u7919\u6cd5\u6848\u672c\u6708\u751f\u6548\uff1aEDM \u884c\u92b7\u4eba\u54e1\u6ce8\u610f\u4e8b\u9805 - Benchmark<\/title>\n<meta name=\"description\" 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