{"id":42971,"date":"2025-06-16T03:39:16","date_gmt":"2025-06-16T03:39:16","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=42971"},"modified":"2025-06-16T03:39:16","modified_gmt":"2025-06-16T03:39:16","slug":"edm-%e8%a1%8c%e9%8a%b7%e5%85%a7%e5%ae%b9%e8%87%aa%e5%8b%95%e5%8c%96%ef%bc%9a%e5%ae%9a%e7%be%a9%e5%8f%8a%e8%a1%8c%e9%8a%b7%e7%b6%93%e7%90%86%e5%a6%82%e4%bd%95%e5%96%84%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/edm-%e8%a1%8c%e9%8a%b7%e5%85%a7%e5%ae%b9%e8%87%aa%e5%8b%95%e5%8c%96%ef%bc%9a%e5%ae%9a%e7%be%a9%e5%8f%8a%e8%a1%8c%e9%8a%b7%e7%b6%93%e7%90%86%e5%a6%82%e4%bd%95%e5%96%84%e7%94%a8\/","title":{"rendered":"EDM \u884c\u92b7\u5167\u5bb9\u81ea\u52d5\u5316\uff1a\u5b9a\u7fa9\u53ca\u884c\u92b7\u7d93\u7406\u5982\u4f55\u5584\u7528"},"content":{"rendered":"<p>\u5167\u5bb9\u81ea\u52d5\u5316<\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u5c0d\u65bc\u806f\u7d61\u53d7\u773e\u9019\u65b9\u9762\u975e\u5e38\u6709\u6548\uff0c\u4f46\u70ba\u6bcf\u5c01\u96fb\u5b50\u5831\u5efa\u7acb\u5168\u65b0\u4e14<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e5%80%8b%e4%ba%ba%e5%8c%96%e7%ad%96%e7%95%a5%ef%bc%9a%e6%8f%90%e9%ab%98%e5%ae%a2%e6%88%b6%e9%bb%8f%e4%ba%ba%e8%88%87%e6%bb%bf%e6%84%8f%e5%ba%a6%e7%9a%84%e6%96%b9\/\"><span style=\"font-weight: 400\">\u500b\u4eba\u5316\u7684\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u5f88\u5feb\u5c31\u6703\u8b8a\u5f97\u5177\u6709\u6311\u6230\u6027\u3002\u9019\u6b63\u662f\u5167\u5bb9\u81ea\u52d5\u5316\u6d3e\u4e0a\u7528\u5834\u7684\u6642\u5019\u3002\u900f\u904e\u904b\u7528\u5275\u65b0\u7684\u5de5\u5177\u8207\u7b56\u7565\uff0c\u884c\u92b7\u7d93\u7406\u53ef\u4ee5\u5927\u898f\u6a21\u767c\u9001\u76f8\u95dc\u4e14\u5438\u5f15\u4eba\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u800c\u4e14\u4e0d\u5fc5\u6bcf\u5c01\u4fe1\u90fd\u5f9e\u982d\u958b\u59cb\u64b0\u5beb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u6df1\u5165\u8aaa\u660e\u4ec0\u9ebc\u662f\u5167\u5bb9\u81ea\u52d5\u5316\u3001\u5b83\u70ba\u4ec0\u9ebc\u91cd\u8981\uff0c\u4ee5\u53ca\u4f60\u5982\u4f55\u958b\u59cb\u904b\u7528\u5b83\uff0c\u4ee5\u66f4\u5c11\u7684\u4eba\u529b\u5275\u9020\u66f4\u597d\u7684\u6210\u679c\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u4ec0\u9ebc\u662f\u5167\u5bb9\u81ea\u52d5\u5316\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u5167\u5bb9\u81ea\u52d5\u5316\u662f\u6307\u5229\u7528\u79d1\u6280\u4f86\u5efa\u7acb\u3001\u6392\u7a0b\u3001\u5206\u767c\u53ca\u8a2d\u5b9a\u500b\u4eba\u5316\u5167\u5bb9\uff0c\u4e26\u5c07\u4eba\u5de5\u4f5c\u696d\u964d\u5230\u6700\u4f4e\u3002\u5b83\u8b93\u4f01\u696d\u80fd\u5728\u6b63\u78ba\u7684\u6642\u9593\u89f8\u53ca\u76ee\u6a19\u53d7\u773e\uff0c\u5f9e\u800c\u8b93<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-build-a-killer-marketing-team\/\"><span style=\"font-weight: 400\">\u884c\u92b7\u5718\u968a<\/span><\/a><span style=\"font-weight: 400\">\u80fd\u5c08\u6ce8\u65bc\u7b56\u7565\u548c\u5275\u610f\u5c64\u9762\u7684\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5728 EDM \u884c\u92b7\u4e2d\uff0c\u5167\u5bb9\u81ea\u52d5\u5316\u6d89\u53ca\u8a2d\u5b9a\u898f\u5247\u8207\u5de5\u4f5c\u6d41\u7a0b\uff0c\u6839\u64da\u9867\u5ba2\u884c\u70ba\u3001<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-segmentation-4-ways-to-divide-your-list\/\"><span style=\"font-weight: 400\">\u53d7\u773e\u5206\u7fa4<\/span><\/a><span style=\"font-weight: 400\">\u548c\u6642\u6a5f\uff0c\u767c\u9001\u500b\u4eba\u5316\u7684\u8a0a\u606f\uff0c\u4f8b\u5982<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/automatic-welcome-emails\/\"><span style=\"font-weight: 400\">\u6b61\u8fce\u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\u3001<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/6-ways-to-make-your-cart-abandonment-emails-more-interesting\/\"><span style=\"font-weight: 400\">\u653e\u68c4\u8cfc\u7269\u8eca\u63d0\u9192<\/span><\/a><span style=\"font-weight: 400\">\u6216<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/product-recommendation-emails\/\"><span style=\"font-weight: 400\">\u7522\u54c1\u63a8\u85a6<\/span><\/a><span style=\"font-weight: 400\">.\u7b49\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u70ba\u4ec0\u9ebc\u884c\u92b7\u7d93\u7406\u61c9\u8a72\u64c1\u62b1\u5167\u5bb9\u81ea\u52d5\u5316<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u81ea\u52d5\u5316\u80fd\u8b93\u884c\u92b7\u4eba\u54e1\u7684\u5de5\u4f5c\u8b8a\u5f97\u66f4\u8f15\u9b06\u3002\u5c31\u50cf<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/get-started-email-automation\/\"><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u81ea\u52d5\u5316<\/span><\/a><span style=\"font-weight: 400\">\u4e00\u6a23\uff0c\u5167\u5bb9\u81ea\u52d5\u5316\u70ba\u884c\u92b7\u5718\u968a\u5e36\u4f86\u8a31\u591a\u597d\u8655\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>\u6548\u7387\uff1a<\/b><span style=\"font-weight: 400\">\u81ea\u52d5\u5316\u65e5\u5e38\u4efb\u52d9\u80fd\u6e1b\u5c11\u4eba\u5de5\u7684\u5de5\u4f5c\u91cf\uff0c\u4f7f\u5718\u968a\u80fd\u5c08\u6ce8\u65bc\u66f4\u5177\u7b56\u7565\u6027\u7684\u5de5\u4f5c\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u5927\u898f\u6a21\u500b\u4eba\u5316\uff1a<\/b><span style=\"font-weight: 400\">\u900f\u904e\u81ea\u52d5\u5316\uff0c\u6211\u5011\u80fd\u6839\u64da\u8a02\u95b1\u8005\u7684\u504f\u597d\u3001\u884c\u70ba\u6216\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599\uff0c\u91cf\u8eab\u6253\u9020\u5167\u5bb9\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u4e00\u81f4\u6027\uff1a<\/b><span style=\"font-weight: 400\">\u81ea\u52d5\u5316\u5de5\u4f5c\u6d41\u7a0b\u53ef\u78ba\u4fdd\u8a0a\u606f\u5728\u6b63\u78ba\u7684\u6642\u9593\u767c\u9001\uff0c\u7dad\u6301\u54c1\u724c\u7684\u4e00\u81f4\u6027\u8207\u4e92\u52d5\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u6539\u5584\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\uff1a<\/b><span style=\"font-weight: 400\">\u500b\u4eba\u5316\u4e14\u6642\u6a5f\u6070\u7576\u7684\u90f5\u4ef6\u80fd\u63d0\u9ad8\u4e92\u52d5\u8207\u8f49\u63db\u7387\uff0c\u9032\u800c\u63d0\u5347\u6574\u9ad4 ROI\u3002<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">\u884c\u92b7\u7d93\u7406\u5982\u4f55\u5728 EDM \u884c\u92b7\u4e2d\u4f7f\u7528\u5167\u5bb9\u81ea\u52d5\u5316<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">1. \u8a2d\u5b9a\u81ea\u52d5\u6b61\u8fce\u90f5\u4ef6\u7cfb\u5217<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u7576\u65b0\u8a02\u95b1\u7528\u6236\u52a0\u5165\u60a8\u7684\u540d\u55ae\u6642\uff0c\u4ed6\u5011\u8207\u54c1\u724c\u7684\u7b2c\u4e00\u6b21\u4e92\u52d5\u975e\u5e38\u95dc\u9375\u3002\u81ea\u52d5\u7684\u6b61\u8fce\u90f5\u4ef6\u7cfb\u5217\u80fd\u5e6b\u52a9\u60a8<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e6%92%b0%e5%af%ab%e6%ad%a1%e8%bf%8e%e9%83%b5%e4%bb%b6%ef%bc%8c%e8%bd%89%e6%8f%9b%e8%a8%82%e9%96%b1%e7%94%a8%e6%88%b6%e6%88%90%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6\/\"><span style=\"font-weight: 400\">\u5efa\u7acb\u826f\u597d\u7684\u7b2c\u4e00\u5370\u8c61<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4e26\u5411\u8a02\u95b1\u8005\u4ecb\u7d39\u60a8\u7684\u7522\u54c1\u3001\u670d\u52d9\u8207\u54c1\u724c\u3002<\/span><\/p>\n<p><b>\u5982\u4f55\u81ea\u52d5\u5316\u6b61\u8fce\u90f5\u4ef6\u7cfb\u5217\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u7576\u6709\u4eba\u8a02\u95b1\u5f8c\uff0c\u7acb\u5373\u89f8\u767c\u7b2c\u4e00\u5c01\u96fb\u5b50\u90f5\u4ef6\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5728\u4e00\u5169\u5929\u5167\u8ddf\u9032\u7522\u54c1\u63a8\u85a6\u6216\u5c08\u5c6c\u512a\u60e0\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u52a0\u5165\u9f13\u52f5\u4e92\u52d5\u7684\u884c\u70ba\u53ec\u559a\uff08\u4f8b\u5982\uff1a\u300c\u8ffd\u8e64\u6211\u5011\u7684\u793e\u7fa4\u5a92\u9ad4\u300d\u6216\u300c\u700f\u89bd\u6211\u5011\u7684\u90e8\u843d\u683c\u300d\uff09\u3002<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">2. \u81ea\u52d5\u5316\u653e\u68c4\u8cfc\u7269\u8eca\u90f5\u4ef6\u4ee5\u633d\u56de\u6d41\u5931\u92b7\u552e<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u653e\u68c4\u8cfc\u7269\u8eca\u5728\u96fb\u5b50\u5546\u52d9\u4e2d\u975e\u5e38\u666e\u904d\uff0c\u4f46\u900f\u904e\u81ea\u52d5\u5316\u7684\u653e\u68c4\u8cfc\u7269\u8eca\u90f5\u4ef6\u53ef\u4ee5\u5354\u52a9\u633d\u56de\u6f5b\u5728\u92b7\u552e\u3002\u7576\u9867\u5ba2\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\u537b\u672a\u5b8c\u6210\u7d50\u5e33\u6642\uff0c\u81ea\u52d5\u5316\u7cfb\u7d71\u53ef\u89f8\u767c\u5f8c\u7e8c\u90f5\u4ef6\u63d0\u9192\u4ed6\u5011\u56de\u4f86\u5b8c\u6210\u8cfc\u8cb7\u3002<\/span><\/p>\n<p><b>\u653e\u68c4\u8cfc\u7269\u8eca\u90f5\u4ef6\u7684\u6700\u4f73\u4f5c\u6cd5\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5728\u9867\u5ba2\u653e\u68c4\u8cfc\u7269\u8eca\u5f8c\u7684\u5e7e\u5c0f\u6642\u5167\u767c\u9001\u7b2c\u4e00\u5c01\u63d0\u9192\u4fe1\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5728\u90f5\u4ef6\u4e2d\u52a0\u5165\u907a\u7559\u5546\u54c1\u7684\u5716\u7247\uff0c\u4ee5\u589e\u52a0\u500b\u4eba\u5316\u6548\u679c\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u63d0\u4f9b<\/span><b>\u6298\u6263<\/b><span style=\"font-weight: 400\">\u6216\u514d\u904b\u8cbb\u7b49\u8a98\u56e0\uff0c\u9f13\u52f5\u9867\u5ba2\u5b8c\u6210\u7d50\u5e33\u6d41\u7a0b\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4f7f\u7528 2 ~ 3 \u5c01\u90f5\u4ef6\u7684\u8ffd\u8e64\u6d41\u7a0b\u4ee5\u63d0\u9ad8\u633d\u56de\u6210\u529f\u7387\u3002<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">3. \u5229\u7528\u52d5\u614b\u5167\u5bb9\u5be6\u73fe\u500b\u4eba\u5316<\/span><\/h3>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/dynamic-content-email-marketing-strategy\/\"><span style=\"font-weight: 400\">\u52d5\u614b\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400\">\u53ef\u81ea\u52d5\u6839\u64da\u6536\u4ef6\u4eba\u7684\u4e0d\u540c\u60c5\u6cc1\u8abf\u6574\u90f5\u4ef6\u5167\u5bb9\u5340\u584a\u3002\u900f\u904e\u5167\u5bb9\u81ea\u52d5\u5316\u5de5\u5177\uff0c\u884c\u92b7\u7d93\u7406\u53ef\u4ee5\u8a2d\u5b9a\u898f\u5247\uff0c\u6839\u64da\u8a02\u95b1\u8005\u7684\u4f4d\u7f6e\u3001\u504f\u597d\u6216\u904e\u5f80\u4e92\u52d5\uff0c\u81ea\u52d5\u5316\u7684\u81ea\u8a02\u90f5\u4ef6\u5167\u5bb9\u3002<\/span><\/p>\n<p><b>\u90f5\u4ef6\u4e2d\u52d5\u614b\u5167\u5bb9\u7684\u7bc4\u4f8b\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u986f\u793a\u4f9d\u64da\u5929\u6c23\u63a8\u85a6\u7684\u5546\u54c1\uff08\u4f8b\u5982\uff1a\u91dd\u5c0d\u5bd2\u51b7\u5730\u5340\u63a8\u85a6\u51ac\u5b63\u5916\u5957\uff09\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u986f\u793a\u500b\u4eba\u5316\u554f\u5019\u8a9e\uff0c\u4f8b\u5982\uff1a\u300c\u55e8\uff0cSarah\uff01\u300d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6839\u64da\u904e\u53bb\u7684\u8cfc\u8cb7\u6216\u700f\u89bd\u884c\u70ba\u63a8\u85a6\u5546\u54c1\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u52d5\u614b\u5167\u5bb9\u80fd\u78ba\u4fdd\u60a8\u7684\u90f5\u4ef6\u4fdd\u6301\u76f8\u95dc\u6027\u8207\u5438\u5f15\u529b\uff0c\u63d0\u5347\u4e92\u52d5\u6548\u679c\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400\">4. \u5efa\u7acb\u6d93\u6ef4\u5f0f\u884c\u92b7\u4f86\u57f9\u990a\u6f5b\u5728\u5ba2\u6236<\/span><\/h3>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-build-an-effective-email-drip-campaign\/\"><span style=\"font-weight: 400\">\u6ef4\u704c\u5f0f\u884c\u92b7 (drip campaigns)<\/span><\/a><span style=\"font-weight: 400\"> \u662f\u6307\u900f\u904e\u4e00\u6bb5\u6642\u9593\u5167\u81ea\u52d5\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7d66\u8a02\u95b1\u7528\u6236\uff0c\u4ee5\u5f15\u5c0e\u4ed6\u5011\u5b8c\u6210<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/ultimate-guide-customer-journeys\/\"><span style=\"font-weight: 400\">\u9867\u5ba2\u65c5\u7a0b<\/span><\/a><span style=\"font-weight: 400\">\u3002\u9019\u7a2e\u65b9\u5f0f\u7279\u5225\u9069\u5408\u7528\u65bc<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-put-together-a-lead-nurture-strategy\/\"><span style=\"font-weight: 400\">\u6f5b\u5728\u5ba2\u6236\u958b\u767c<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u5e6b\u52a9\u4ed6\u5011\u9010\u6b65\u4e86\u89e3\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u76f4\u5230\u4ed6\u5011\u6e96\u5099\u597d\u8cfc\u8cb7\u70ba\u6b62\u3002<\/span><\/p>\n<p><b>\u5982\u4f55\u5efa\u7acb\u6709\u6548\u7684\u6d93\u6ef4\u5f0f\u884c\u92b7\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5148\u4ee5\u4e00\u5c01\u4ecb\u7d39\u6027\u7684\u90f5\u4ef6\u958b\u59cb\uff0c\u8aaa\u660e\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u50f9\u503c\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u63a5\u8457\u767c\u9001<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/promote-blog-posts-using-email-marketing\/\"><span style=\"font-weight: 400\">\u6559\u80b2\u6027\u5167\u5bb9\uff0c\u4f8b\u5982\u90e8\u843d\u683c\u6587\u7ae0<\/span><\/a><span style=\"font-weight: 400\">\u3001\u767d\u76ae\u66f8\u6216\u7db2\u8def\u7814\u8a0e\u6703\uff0c\u52a0\u5f37\u6838\u5fc3\u89c0\u5ff5\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u9010\u6b65\u4ecb\u7d39<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-put-together-case-studies\/\"><span style=\"font-weight: 400\">\u500b\u6848\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400\">\u6216\u5ba2\u6236\u6210\u529f\u6545\u4e8b\uff0c\u4ee5\u5efa\u7acb\u4fe1\u4efb\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6700\u5f8c\u5df2\u5f37\u70c8\u7684\u884c\u70ba\u53ec\u559a (call-to-action) \u505a\u7d50\u5c3e\uff0c\u9080\u8acb\u6536\u4ef6\u4eba\u8cfc\u8cb7\u6216\u9810\u7d04\u5c55\u793a\u3002<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">5. \u767c\u9001\u81ea\u52d5\u5316\u7684\u8cfc\u8cb7\u5f8c\u90f5\u4ef6\u4ee5\u7559\u4f4f\u5ba2\u6236<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u9867\u5ba2\u65c5\u7a0b\u4e0d\u6703\u56e0\u70ba\u8cfc\u8cb7\u7d50\u675f\u5c31\u4e2d\u6b62\u3002\u8cfc\u8cb7\u5f8c\u90f5\u4ef6\u81ea\u52d5\u5316\u662f\u4e00\u5957\u5f37\u5927\u5de5\u5177\uff0c\u6709\u52a9\u65bc\u5efa\u7acb\u9867\u5ba2\u5fe0\u8aa0\u5ea6\uff0c\u4e26\u9f13\u52f5\u518d\u6b21\u8cfc\u8cb7\u3002<\/span><\/p>\n<p><b>\u8cfc\u5f8c\u90f5\u4ef6\u81ea\u52d5\u5316\u7684\u9ede\u5b50\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u63d0\u4f9b\u8a02\u55ae\u8cc7\u8a0a\u8207\u7269\u6d41\u66f4\u65b0\uff0c\u8b93\u9867\u5ba2\u96a8\u6642\u638c\u63e1\u72c0\u6cc1\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u611f\u8b1d\u4fe1\uff0c\u4e26\u9644\u4e0a\u500b\u4eba\u5316\u7684\u7522\u54c1\u63a8\u85a6\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u63d0\u4f9b\u7522\u54c1\u4f7f\u7528\u6280\u5de7\u6216\u6559\u5b78\uff0c\u4ee5\u63d0\u5347\u9867\u5ba2\u6eff\u610f\u5ea6\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u7522\u54c1\u9001\u9054\u5f8c\uff0c\u767c\u9001\u56de\u994b\u6216\u8a55\u8ad6\u9080\u8acb\u4fe1\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u9019\u4e9b\u63a5\u89f8\u9ede\u6709\u52a9\u65bc\u63d0\u5347\u9867\u5ba2\u53c3\u8207\u5ea6\uff0c\u63a8\u52d5\u9577\u671f\u95dc\u4fc2\u4e26<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/calculating-customer-lifetime-value\/\"><span style=\"font-weight: 400\">\u589e\u52a0\u7d42\u8eab\u50f9\u503c<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400\">6. \u5229\u7528\u884c\u70ba\u89f8\u767c\u6a5f\u5236\uff0c\u767c\u9001\u9069\u6642\u90f5\u4ef6<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u53ef\u900f\u904e\u884c\u70ba\u89f8\u767c\u6a5f\u5236\u5f37\u5316\u5167\u5bb9\u81ea\u52d5\u5316\uff0c\u6839\u64da\u7279\u5b9a\u7684\u8a02\u95b1\u7528\u6236\u884c\u70ba\u4f86\u767c\u9001\u90f5\u4ef6\u3002\u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u7576\u8a02\u95b1\u7528\u6236\u9577\u6642\u9593\u672a\u958b\u555f\u96fb\u5b50\u90f5\u4ef6\u6642\uff0c\u767c\u9001<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/re-engage-email-contacts\/\"><span style=\"font-weight: 400\">\u91cd\u65b0\u4e92\u52d5\u7684\u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5728\u9867\u5ba2\u751f\u65e5\u6642\u63d0\u4f9b\u751f\u65e5\u6298\u6263\uff0c\u4ee5\u8868\u795d\u8cc0\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5c0d\u6d41\u5931\u9867\u5ba2\u767c\u8d77\u300c\u6211\u5011\u60f3\u4f60\u4e86\u300d\u7684\u90f5\u4ef6\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u6839\u64da\u9867\u5ba2\u884c\u70ba\u81ea\u52d5\u767c\u9001\u90f5\u4ef6\uff0c\u884c\u92b7\u4eba\u54e1\u80fd\u5920\u5728\u6700\u6709\u53ef\u80fd\u5f15\u8d77\u5171\u9cf4\u7684\u6642\u6a5f\uff0c\u50b3\u905e\u6700\u76f8\u95dc\u7684\u5167\u5bb9\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400\">7. \u76e3\u63a7\u4e26\u6700\u4f73\u5316\u81ea\u52d5\u96fb\u5b50\u5831<\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u81ea\u52d5\u5316\u4e26\u4e0d\u4ee3\u8868\u300c\u8a2d\u5b9a\u5b8c\u5c31\u80fd\u653e\u8457\u4e0d\u7ba1\u300d\u3002\u4f60\u9700\u8981\u5b9a\u671f\u76e3\u63a7<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%b7%b3%e8%84%ab%e9%96%8b%e5%95%9f%e5%92%8c%e9%bb%9e%e6%93%8a%ef%bc%9a%e6%8e%a2%e7%b4%a2%e5%85%a8%e6%96%b9%e4%bd%8d%e7%9a%84%e9%83%b5%e4%bb%b6%e6%8c%87%e6%a8%99\/\"><span style=\"font-weight: 400\">\u6548\u80fd\u6307\u6a19<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4ee5\u78ba\u4fdd\u81ea\u52d5\u5316\u90f5\u4ef6\u7684\u8868\u73fe\u9054\u5230\u9810\u671f\u6548\u679c\u3002<\/span><\/p>\n<p><b>\u6700\u4f73\u5316\u81ea\u52d5\u96fb\u5b50\u5831\u7684\u6280\u5de7\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u9032\u884c <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/a-b-testing\/\"><span style=\"font-weight: 400\">A\/B \u6e2c\u8a66<\/span><\/a><span style=\"font-weight: 400\">\u90f5\u4ef6\u4e3b\u65e8\u8207\u5167\u5bb9\uff0c\u627e\u51fa\u6700\u80fd\u5f15\u8d77\u53d7\u773e\u5171\u9cf4\u7684\u7248\u672c\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u7559\u610f<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/prevent-unsubscribes\/\"><span style=\"font-weight: 400\">\u9000\u4ef6\u7387<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4e26\u5728\u5fc5\u8981\u6642\u8abf\u6574\u767c\u9001\u983b\u7387\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5b9a\u671f\u66f4\u65b0\u52d5\u614b\u5167\u5bb9\uff0c\u78ba\u4fdd\u8cc7\u8a0a\u65b0\u7a4e\u4e14\u5177\u76f8\u95dc\u6027\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u81ea\u52d5\u5316\u5de5\u5177\u63d0\u4f9b\u8a73\u7d30\u7684\u5206\u6790\u6578\u64da\uff0c\u6709\u52a9\u65bc\u60a8\u5224\u65b7\u54ea\u4e9b\u90e8\u5206\u8868\u73fe\u826f\u597d\u3001\u54ea\u4e9b\u5730\u65b9\u9700\u8981\u6539\u9032\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5167\u5bb9\u81ea\u52d5\u5316\u4e0d\u518d\u662f\u5962\u4f88\u9078\u9805 \u2014 \u5c0d\u5e0c\u671b\u7bc0\u7701\u6642\u9593\u3001\u5f37\u5316\u500b\u4eba\u5316\u4e26\u63d0\u5347\u884c\u92b7\u6210\u679c\u7684\u884c\u92b7\u7d93\u7406\u800c\u8a00\uff0c\u5b83\u5df2\u662f\u5fc5\u9700\u54c1\u3002\u900f\u904e\u5167\u5bb9\u81ea\u52d5\u5316\uff0c\u884c\u92b7\u7d93\u7406\u80fd\u4ee5\u6700\u5c11\u7684\u4eba\u5de5\u64cd\u4f5c\uff0c\u540c\u6b65\u50b3\u905e\u6b63\u78ba\u8a0a\u606f\uff0c\u8b93\u96fb\u5b50\u5831\u4fdd\u6301\u4e00\u81f4\u6027\u3001\u5438\u5f15\u529b\u8207\u9ad8\u6548\u80fd\u3002\u73fe\u5728\u6b63\u662f\u5c07\u5167\u5bb9\u81ea\u52d5\u5316\u7d0d\u5165\u7b56\u7565\uff0c\u5168\u9762\u5347\u7d1a\u60a8\u7684 EDM \u884c\u92b7\u7684\u6700\u4f73\u6642\u6a5f\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5167\u5bb9\u81ea\u52d5\u5316 EDM \u884c\u92b7\u5c0d\u65bc\u806f\u7d61\u53d7\u773e\u9019\u65b9\u9762\u975e\u5e38\u6709\u6548\uff0c\u4f46\u70ba\u6bcf\u5c01\u96fb\u5b50\u5831\u5efa\u7acb\u5168\u65b0\u4e14\u500b\u4eba\u5316\u7684\u5167\u5bb9\uff0c\u5f88\u5feb\u5c31\u6703\u8b8a\u5f97\u5177\u6709\u6311\u6230\u6027\u3002\u9019\u6b63\u662f\u5167\u5bb9\u81ea\u52d5\u5316\u6d3e\u4e0a\u7528\u5834\u7684\u6642\u5019\u3002\u900f\u904e\u904b\u7528\u5275\u65b0\u7684\u5de5\u5177\u8207\u7b56\u7565\uff0c\u884c\u92b7\u7d93\u7406\u53ef\u4ee5\u5927\u898f\u6a21\u767c\u9001\u76f8\u95dc\u4e14\u5438\u5f15\u4eba\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u800c\u4e14\u4e0d\u5fc5\u6bcf\u5c01\u4fe1\u90fd\u5f9e\u982d\u958b\u59cb\u64b0\u5beb\u3002 \u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u6df1\u5165\u8aaa\u660e\u4ec0\u9ebc\u662f\u5167\u5bb9\u81ea\u52d5\u5316\u3001\u5b83\u70ba\u4ec0\u9ebc\u91cd\u8981\uff0c\u4ee5\u53ca\u4f60\u5982\u4f55\u958b\u59cb\u904b\u7528\u5b83\uff0c\u4ee5\u66f4\u5c11\u7684\u4eba\u529b\u5275\u9020\u66f4\u597d\u7684\u6210\u679c\u3002 \u4ec0\u9ebc\u662f\u5167\u5bb9\u81ea\u52d5\u5316\uff1f \u5167\u5bb9\u81ea\u52d5\u5316\u662f\u6307\u5229\u7528\u79d1\u6280\u4f86\u5efa\u7acb\u3001\u6392\u7a0b\u3001\u5206\u767c\u53ca\u8a2d\u5b9a\u500b\u4eba\u5316\u5167\u5bb9\uff0c\u4e26\u5c07\u4eba\u5de5\u4f5c\u696d\u964d\u5230\u6700\u4f4e\u3002\u5b83\u8b93\u4f01\u696d\u80fd\u5728\u6b63\u78ba\u7684\u6642\u9593\u89f8\u53ca\u76ee\u6a19\u53d7\u773e\uff0c\u5f9e\u800c\u8b93\u884c\u92b7\u5718\u968a\u80fd\u5c08\u6ce8\u65bc\u7b56\u7565\u548c\u5275\u610f\u5c64\u9762\u7684\u5de5\u4f5c\u3002 \u5728 EDM \u884c\u92b7\u4e2d\uff0c\u5167\u5bb9\u81ea\u52d5\u5316\u6d89\u53ca\u8a2d\u5b9a\u898f\u5247\u8207\u5de5\u4f5c\u6d41\u7a0b\uff0c\u6839\u64da\u9867\u5ba2\u884c\u70ba\u3001\u53d7\u773e\u5206\u7fa4\u548c\u6642\u6a5f\uff0c\u767c\u9001\u500b\u4eba\u5316\u7684\u8a0a\u606f\uff0c\u4f8b\u5982\u6b61\u8fce\u90f5\u4ef6\u3001\u653e\u68c4\u8cfc\u7269\u8eca\u63d0\u9192\u6216\u7522\u54c1\u63a8\u85a6.\u7b49\u3002 \u70ba\u4ec0\u9ebc\u884c\u92b7\u7d93\u7406\u61c9\u8a72\u64c1\u62b1\u5167\u5bb9\u81ea\u52d5\u5316 \u81ea\u52d5\u5316\u80fd\u8b93\u884c\u92b7\u4eba\u54e1\u7684\u5de5\u4f5c\u8b8a\u5f97\u66f4\u8f15\u9b06\u3002\u5c31\u50cf\u96fb\u5b50\u90f5\u4ef6\u81ea\u52d5\u5316\u4e00\u6a23\uff0c\u5167\u5bb9\u81ea\u52d5\u5316\u70ba\u884c\u92b7\u5718\u968a\u5e36\u4f86\u8a31\u591a\u597d\u8655\uff1a \u6548\u7387\uff1a\u81ea\u52d5\u5316\u65e5\u5e38\u4efb\u52d9\u80fd\u6e1b\u5c11\u4eba\u5de5\u7684\u5de5\u4f5c\u91cf\uff0c\u4f7f\u5718\u968a\u80fd\u5c08\u6ce8\u65bc\u66f4\u5177\u7b56\u7565\u6027\u7684\u5de5\u4f5c\u3002 \u5927\u898f\u6a21\u500b\u4eba\u5316\uff1a\u900f\u904e\u81ea\u52d5\u5316\uff0c\u6211\u5011\u80fd\u6839\u64da\u8a02\u95b1\u8005\u7684\u504f\u597d\u3001\u884c\u70ba\u6216\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599\uff0c\u91cf\u8eab\u6253\u9020\u5167\u5bb9\u3002 \u4e00\u81f4\u6027\uff1a\u81ea\u52d5\u5316\u5de5\u4f5c\u6d41\u7a0b\u53ef\u78ba\u4fdd\u8a0a\u606f\u5728\u6b63\u78ba\u7684\u6642\u9593\u767c\u9001\uff0c\u7dad\u6301\u54c1\u724c\u7684\u4e00\u81f4\u6027\u8207\u4e92\u52d5\u3002 \u6539\u5584\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\uff1a\u500b\u4eba\u5316\u4e14\u6642\u6a5f\u6070\u7576\u7684\u90f5\u4ef6\u80fd\u63d0\u9ad8\u4e92\u52d5\u8207\u8f49\u63db\u7387\uff0c\u9032\u800c\u63d0\u5347\u6574\u9ad4 ROI\u3002 \u884c\u92b7\u7d93\u7406\u5982\u4f55\u5728 EDM \u884c\u92b7\u4e2d\u4f7f\u7528\u5167\u5bb9\u81ea\u52d5\u5316 1. \u8a2d\u5b9a\u81ea\u52d5\u6b61\u8fce\u90f5\u4ef6\u7cfb\u5217 \u7576\u65b0\u8a02\u95b1\u7528\u6236\u52a0\u5165\u60a8\u7684\u540d\u55ae\u6642\uff0c\u4ed6\u5011\u8207\u54c1\u724c\u7684\u7b2c\u4e00\u6b21\u4e92\u52d5\u975e\u5e38\u95dc\u9375\u3002\u81ea\u52d5\u7684\u6b61\u8fce\u90f5\u4ef6\u7cfb\u5217\u80fd\u5e6b\u52a9\u60a8\u5efa\u7acb\u826f\u597d\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u4e26\u5411\u8a02\u95b1\u8005\u4ecb\u7d39\u60a8\u7684\u7522\u54c1\u3001\u670d\u52d9\u8207\u54c1\u724c\u3002 \u5982\u4f55\u81ea\u52d5\u5316\u6b61\u8fce\u90f5\u4ef6\u7cfb\u5217\uff1a \u7576\u6709\u4eba\u8a02\u95b1\u5f8c\uff0c\u7acb\u5373\u89f8\u767c\u7b2c\u4e00\u5c01\u96fb\u5b50\u90f5\u4ef6\u3002 \u5728\u4e00\u5169\u5929\u5167\u8ddf\u9032\u7522\u54c1\u63a8\u85a6\u6216\u5c08\u5c6c\u512a\u60e0\u3002 \u52a0\u5165\u9f13\u52f5\u4e92\u52d5\u7684\u884c\u70ba\u53ec\u559a\uff08\u4f8b\u5982\uff1a\u300c\u8ffd\u8e64\u6211\u5011\u7684\u793e\u7fa4\u5a92\u9ad4\u300d\u6216\u300c\u700f\u89bd\u6211\u5011\u7684\u90e8\u843d\u683c\u300d\uff09\u3002 2. \u81ea\u52d5\u5316\u653e\u68c4\u8cfc\u7269\u8eca\u90f5\u4ef6\u4ee5\u633d\u56de\u6d41\u5931\u92b7\u552e \u653e\u68c4\u8cfc\u7269\u8eca\u5728\u96fb\u5b50\u5546\u52d9\u4e2d\u975e\u5e38\u666e\u904d\uff0c\u4f46\u900f\u904e\u81ea\u52d5\u5316\u7684\u653e\u68c4\u8cfc\u7269\u8eca\u90f5\u4ef6\u53ef\u4ee5\u5354\u52a9\u633d\u56de\u6f5b\u5728\u92b7\u552e\u3002\u7576\u9867\u5ba2\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\u537b\u672a\u5b8c\u6210\u7d50\u5e33\u6642\uff0c\u81ea\u52d5\u5316\u7cfb\u7d71\u53ef\u89f8\u767c\u5f8c\u7e8c\u90f5\u4ef6\u63d0\u9192\u4ed6\u5011\u56de\u4f86\u5b8c\u6210\u8cfc\u8cb7\u3002 \u653e\u68c4\u8cfc\u7269\u8eca\u90f5\u4ef6\u7684\u6700\u4f73\u4f5c\u6cd5\uff1a \u5728\u9867\u5ba2\u653e\u68c4\u8cfc\u7269\u8eca\u5f8c\u7684\u5e7e\u5c0f\u6642\u5167\u767c\u9001\u7b2c\u4e00\u5c01\u63d0\u9192\u4fe1\u3002 \u5728\u90f5\u4ef6\u4e2d\u52a0\u5165\u907a\u7559\u5546\u54c1\u7684\u5716\u7247\uff0c\u4ee5\u589e\u52a0\u500b\u4eba\u5316\u6548\u679c\u3002 \u63d0\u4f9b\u6298\u6263\u6216\u514d\u904b\u8cbb\u7b49\u8a98\u56e0\uff0c\u9f13\u52f5\u9867\u5ba2\u5b8c\u6210\u7d50\u5e33\u6d41\u7a0b\u3002 \u4f7f\u7528 2 ~ 3 \u5c01\u90f5\u4ef6\u7684\u8ffd\u8e64\u6d41\u7a0b\u4ee5\u63d0\u9ad8\u633d\u56de\u6210\u529f\u7387\u3002 3. \u5229\u7528\u52d5\u614b\u5167\u5bb9\u5be6\u73fe\u500b\u4eba\u5316 \u52d5\u614b\u5167\u5bb9\u53ef\u81ea\u52d5\u6839\u64da\u6536\u4ef6\u4eba\u7684\u4e0d\u540c\u60c5\u6cc1\u8abf\u6574\u90f5\u4ef6\u5167\u5bb9\u5340\u584a\u3002\u900f\u904e\u5167\u5bb9\u81ea\u52d5\u5316\u5de5\u5177\uff0c\u884c\u92b7\u7d93\u7406\u53ef\u4ee5\u8a2d\u5b9a\u898f\u5247\uff0c\u6839\u64da\u8a02\u95b1\u8005\u7684\u4f4d\u7f6e\u3001\u504f\u597d\u6216\u904e\u5f80\u4e92\u52d5\uff0c\u81ea\u52d5\u5316\u7684\u81ea\u8a02\u90f5\u4ef6\u5167\u5bb9\u3002 \u90f5\u4ef6\u4e2d\u52d5\u614b\u5167\u5bb9\u7684\u7bc4\u4f8b\uff1a \u986f\u793a\u4f9d\u64da\u5929\u6c23\u63a8\u85a6\u7684\u5546\u54c1\uff08\u4f8b\u5982\uff1a\u91dd\u5c0d\u5bd2\u51b7\u5730\u5340\u63a8\u85a6\u51ac\u5b63\u5916\u5957\uff09\u3002 \u986f\u793a\u500b\u4eba\u5316\u554f\u5019\u8a9e\uff0c\u4f8b\u5982\uff1a\u300c\u55e8\uff0cSarah\uff01\u300d \u6839\u64da\u904e\u53bb\u7684\u8cfc\u8cb7\u6216\u700f\u89bd\u884c\u70ba\u63a8\u85a6\u5546\u54c1\u3002 \u52d5\u614b\u5167\u5bb9\u80fd\u78ba\u4fdd\u60a8\u7684\u90f5\u4ef6\u4fdd\u6301\u76f8\u95dc\u6027\u8207\u5438\u5f15\u529b\uff0c\u63d0\u5347\u4e92\u52d5\u6548\u679c\u3002 4. \u5efa\u7acb\u6d93\u6ef4\u5f0f\u884c\u92b7\u4f86\u57f9\u990a\u6f5b\u5728\u5ba2\u6236 \u6ef4\u704c\u5f0f\u884c\u92b7 (drip campaigns) \u662f\u6307\u900f\u904e\u4e00\u6bb5\u6642\u9593\u5167\u81ea\u52d5\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7d66\u8a02\u95b1\u7528\u6236\uff0c\u4ee5\u5f15\u5c0e\u4ed6\u5011\u5b8c\u6210\u9867\u5ba2\u65c5\u7a0b\u3002\u9019\u7a2e\u65b9\u5f0f\u7279\u5225\u9069\u5408\u7528\u65bc\u6f5b\u5728\u5ba2\u6236\u958b\u767c\uff0c\u5e6b\u52a9\u4ed6\u5011\u9010\u6b65\u4e86\u89e3\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u76f4\u5230\u4ed6\u5011\u6e96\u5099\u597d\u8cfc\u8cb7\u70ba\u6b62\u3002 \u5982\u4f55\u5efa\u7acb\u6709\u6548\u7684\u6d93\u6ef4\u5f0f\u884c\u92b7\uff1a \u5148\u4ee5\u4e00\u5c01\u4ecb\u7d39\u6027\u7684\u90f5\u4ef6\u958b\u59cb\uff0c\u8aaa\u660e\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u50f9\u503c\u3002 \u63a5\u8457\u767c\u9001\u6559\u80b2\u6027\u5167\u5bb9\uff0c\u4f8b\u5982\u90e8\u843d\u683c\u6587\u7ae0\u3001\u767d\u76ae\u66f8\u6216\u7db2\u8def\u7814\u8a0e\u6703\uff0c\u52a0\u5f37\u6838\u5fc3\u89c0\u5ff5\u3002&hellip;<\/p>\n","protected":false},"author":361,"featured_media":42972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2579],"tags":[199,2818,2849,3028,3029],"class_list":["post-42971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2579","tag-roi","tag-2818","tag-2849","tag-3028","tag-3029"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDM \u884c\u92b7\u5167\u5bb9\u81ea\u52d5\u5316\uff1a\u5b9a\u7fa9\u53ca\u884c\u92b7\u7d93\u7406\u5982\u4f55\u5584\u7528 - Benchmark Email<\/title>\n<meta name=\"description\" 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