{"id":42977,"date":"2025-07-09T06:52:37","date_gmt":"2025-07-09T06:52:37","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=42977"},"modified":"2025-07-09T06:52:37","modified_gmt":"2025-07-09T06:52:37","slug":"%e5%bd%b1%e5%ad%90%e6%97%8f%e7%be%a4%ef%bc%9a%e5%a6%82%e4%bd%95%e8%a1%8c%e9%8a%b7%e7%b5%a6%e6%9c%aa%e9%bb%9e%e6%93%8a%e5%8d%bb%e5%be%9e%e6%9c%aa%e9%9b%a2%e9%96%8b%e7%9a%84%e4%ba%ba","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%bd%b1%e5%ad%90%e6%97%8f%e7%be%a4%ef%bc%9a%e5%a6%82%e4%bd%95%e8%a1%8c%e9%8a%b7%e7%b5%a6%e6%9c%aa%e9%bb%9e%e6%93%8a%e5%8d%bb%e5%be%9e%e6%9c%aa%e9%9b%a2%e9%96%8b%e7%9a%84%e4%ba%ba\/","title":{"rendered":"\u5f71\u5b50\u65cf\u7fa4\uff1a\u5982\u4f55\u884c\u92b7\u7d66\u672a\u9ede\u64ca\u537b\u5f9e\u672a\u96e2\u958b\u7684\u4eba"},"content":{"rendered":"<p>\u5f71\u5b50\u65cf\u7fa4<\/p>\n<p><span style=\"font-weight: 400\">\u8861\u91cf EDM \u884c\u92b7\u6210\u6548\uff0c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%b7%b3%e8%84%ab%e9%96%8b%e5%95%9f%e5%92%8c%e9%bb%9e%e6%93%8a%ef%bc%9a%e6%8e%a2%e7%b4%a2%e5%85%a8%e6%96%b9%e4%bd%8d%e7%9a%84%e9%83%b5%e4%bb%b6%e6%8c%87%e6%a8%99\/\"><span style=\"font-weight: 400\">\u4e0d\u61c9\u53ea\u770b\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387<\/span><\/a><span style=\"font-weight: 400\">\u3002\u7136\u800c\uff0c\u4f60\u7684\u540d\u55ae\u4e2d\u5f80\u5f80\u6f5b\u85cf\u8457\u4e00\u7fa4\u8f03\u5c11\u88ab\u6ce8\u610f\u7684\u5c0d\u8c61\uff1a\u90a3\u4e9b\u300c\u5f9e\u672a\u9ede\u64ca\uff0c\u4f46\u4e5f\u5f9e\u672a\u9000\u8a02\u300d\u7684\u4eba\u3002\u9019\u4e9b\u300c\u5f71\u5b50\u65cf\u7fa4\u300d\u5c0d\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\u662f\u4e00\u7a2e\u7368\u7279\u7684\u6311\u6230 \u2014 \u4ed6\u5011\u4e26\u672a\u660e\u986f\u4e92\u52d5\uff0c\u537b\u4ecd\u6301\u7e8c\u958b\u555f\uff08\u6216\u81f3\u5c11\u5feb\u901f\u700f\u89bd\uff09\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u3002\u4e86\u89e3\u9019\u7fa4\u4eba\u4e26\u5b78\u6703\u5982\u4f55\u6709\u6548\u5730\u8207\u4ed6\u5011\u6e9d\u901a\uff0c\u6709\u6a5f\u6703\u8b93\u60a8\u7684\u96fb\u5b50\u5831\u66f4\u5177\u91dd\u5c0d\u6027\uff0c\u9032\u800c\u555f\u52d5\u9019\u584a\u672a\u5145\u5206\u5229\u7528\u7684\u53d7\u773e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5011\u5c07\u63a2\u8a0e\u300c\u5b89\u975c\u8b80\u8005\u300d\u9019\u4e00\u73fe\u8c61\uff0c\u4ed6\u5011\u70ba\u4f55\u6f5b\u85cf\u5728\u4f60\u7684\u90f5\u4ef6\u540d\u55ae\u4e2d\uff0c\u4ee5\u53ca\u6700\u91cd\u8981\u7684 \u2014 \u5982\u4f55\u7528\u6b63\u78ba\u7b56\u7565\u559a\u9192\u4ed6\u5011\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u8ab0\u662f\u300c\u5b89\u975c\u8b80\u8005\u300d\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u5728\u4e86\u89e3\u5982\u4f55\u8207\u4ed6\u5011\u6e9d\u901a\u4e4b\u524d\uff0c\u9996\u5148\u8981\u5b9a\u7fa9\u9019\u7fa4\u4eba\u3002\u4ed6\u5011\u662f\u90a3\u4e9b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6301\u7e8c\u958b\u555f\u60a8\u7684\u90f5\u4ef6\uff0c\u537b\u5f9e\u4e0d\u9ede\u64ca\u9023\u7d50\u3001\u884c\u70ba\u53ec\u559a\u6309\u9215\uff08CTA\uff09\u6216\u9032\u4e00\u6b65\u4e92\u52d5\u7684\u8a02\u95b1\u7528\u6236\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u53ea\u7565\u8b80\u5167\u5bb9\uff0c\u901a\u5e38\u53ea\u82b1\u5e7e\u79d2\u6383\u904e\u90f5\u4ef6\u4e3b\u65e8\u884c\u548c\u9810\u89bd\u5167\u6587\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u9084\u6c92<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/prevent-unsubscribes\/\"><span style=\"font-weight: 400\">\u53d6\u6d88\u8a02\u95b1<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u8868\u793a\u4ed6\u5011\u4ecd\u88ab\u52d5\u5730\u611f\u8208\u8da3\uff0c\u6216\u81f3\u5c11\u5c1a\u672a\u5b8c\u5168\u812b\u96e2\u4f60\u7684\u54c1\u724c\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u9019\u7fa4\u4eba\u53ef\u80fd\u4e0d\u6703\u88ab\u8996\u70ba\u512a\u5148\u5c0d\u8c61\uff0c\u56e0\u70ba\u4ed6\u5011\u6c92\u6709\u63a1\u53d6\u660e\u986f\u53ef\u91cf\u5316\u7684\u884c\u52d5\u3002\u4f46\u4ed6\u5011\u4ecd\u7136\u958b\u555f\u60a8\u7684\u90f5\u4ef6\uff0c\u4ee3\u8868\u4ed6\u5011\u81f3\u5c11\u4fdd\u6301\u67d0\u7a2e\u7a0b\u5ea6\u7684\u95dc\u6ce8 \u2014 \u5373\u4fbf\u6c92\u7167\u60a8\u671f\u671b\u7684\u65b9\u5f0f\u53c3\u8207\uff0c\u4ed6\u5011\u4ecd\u5728\u300c\u89c0\u5bdf\u300d\u3002<\/span><\/p>\n<h3><b>\u70ba\u4ec0\u9ebc\u300c\u5b89\u975c\u8b80\u8005\u300d\u9084\u7559\u5728\u540d\u55ae\u4e0a\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u7406\u89e3\u300c\u5b89\u975c\u8b80\u8005\u300d\u80cc\u5f8c\u7684\u5fc3\u7406\u662f\u767c\u6398\u4ed6\u5011\u6f5b\u529b\u7684\u95dc\u9375\u3002\u4ee5\u4e0b\u662f\u9019\u4e9b\u4eba\u53ef\u80fd\u6703\u7559\u5728\u60a8\u7684\u540d\u55ae\u4e0a\uff0c\u4f46\u537b\u6c92\u6709\u516c\u958b\u4e92\u52d5\u7684\u4e00\u4e9b\u539f\u56e0\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u6163\u6027\u8207\u88ab\u52d5\u95dc\u6ce8\uff1a\u6709\u4e9b\u8a02\u95b1\u7528\u6236\u4e4b\u6240\u4ee5\u6c92\u53d6\u6d88\u8a02\u95b1\uff0c\u662f\u56e0\u70ba\u4ed6\u5011\u6c92\u90a3\u9ebc\u5728\u610f\uff0c\u5373\u4f7f\u6c92\u4ec0\u9ebc\u4e92\u52d5\u3002\u4ed6\u5011\u53ef\u80fd\u6709\u4e9b\u8208\u8da3\uff0c\u4f46\u9084\u6c92\u9047\u5230\u771f\u6b63\u6253\u52d5\u4ed6\u5011\u7684\u5167\u5bb9\u6216\u6642\u6a5f\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u88ab\u5927\u91cf\u90f5\u4ef6\u6df9\u6c92\uff1a\u4ed6\u5011\u6bcf\u5929\u6536\u5230\u592a\u591a\u90f5\u4ef6\uff0c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-psychology-of-not-opening-what-non-opens-can-tell-you-about-your-audience\/\"><span style=\"font-weight: 400\">\u958b\u555f\u60a8\u7684\u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\u53ea\u662f\u51fa\u65bc\u7fd2\u6163\uff0c\u4f46\u4ed6\u5011\u5f88\u5bb9\u6613\u5c31\u6703\u4e00\u76ee\u5341\u884c\uff0c\u6c92\u6709\u63a1\u53d6\u9032\u4e00\u6b65\u7684\u884c\u52d5\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u627e\u4e0d\u5230\u5408\u9069\u7684\u5167\u5bb9\uff1a\u6709\u6642\u9019\u4e9b\u8b80\u8005\u53ea\u662f\u89ba\u5f97\u4f60\u7684\u90f5\u4ef6\u4e0d\u5920\u76f8\u95dc\u6216\u500b\u4eba\u5316\uff0c\u7121\u6cd5\u6fc0\u767c\u4ed6\u5011\u63a1\u53d6\u884c\u52d5\u3002\u4ed6\u5011\u53ef\u80fd\u6703\u6253\u958b\u90f5\u4ef6\uff0c\u5feb\u901f\u700f\u89bd\u5167\u5bb9\uff0c\u7136\u5f8c\u5c31\u96e2\u958b\uff0c\u4ec0\u9ebc\u90fd\u6c92\u9ede\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5916\u90e8\u5e72\u64fe\uff1a\u4ed6\u5011\u53ef\u80fd\u662f\u5728\u901a\u52e4\u9014\u4e2d\u6216\u4e00\u908a\u505a\u5176\u4ed6\u4e8b\u6642\u9806\u624b\u67e5\u770b\u90f5\u4ef6\uff0c\u56e0\u6b64\u7121\u6cd5\u5c08\u6ce8\u53c3\u8207\uff0c\u6ce8\u610f\u529b\u5728\u5176\u4ed6\u5730\u65b9\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u96d6\u7136\u9019\u4e9b\u539f\u56e0\u770b\u4f3c\u969c\u7919\uff0c\u4f46\u4e26\u975e\u7121\u6cd5\u514b\u670d\u3002\u53ea\u8981\u63a1\u53d6\u6b63\u78ba\u7b56\u7565\uff0c\u9019\u4e9b\u5b89\u975c\u7684\u8b80\u8005\u4e5f\u80fd\u8b8a\u5f97\u66f4\u7a4d\u6975\u53c3\u8207\u4f60\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e7%ae%a1%e7%90%86%e6%82%a8%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%ef%bc%8c%e6%9c%80%e7%b5%82%e7%8d%b2%e5%be%97%e6%88%90%e5%8a%9f%ef%bc%9f\/\"><span style=\"font-weight: 400\">\u96fb\u5b50\u5831<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u5982\u4f55\u5411\u5b89\u975c\u8b80\u8005\u884c\u92b7\uff1a\u559a\u9192\u5f71\u5b50\u65cf\u7fa4\u7684\u7b56\u7565<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u73fe\u5728\u6211\u5011\u5df2\u7d93\u4e86\u89e3\u9019\u4e9b\u5b89\u975c\u8b80\u8005\u662f\u8ab0\uff0c\u4ee5\u53ca\u4ed6\u5011\u70ba\u4ec0\u9ebc\u6703\u6084\u6084\u6d41\u5931\uff0c\u63a5\u4e0b\u4f86\u5c31\u4f86\u770b\u770b\u8a72\u5982\u4f55\u559a\u9192\u4ed6\u5011\u3002\u4ee5\u4e0b\u662f\u5e7e\u7a2e\u6709\u6548\u89f8\u53ca\u4e26\u884c\u92b7\u7d66\u9019\u4e9b\u300c\u5f9e\u672a\u9ede\u64ca\u4f46\u59cb\u7d42\u5b58\u5728\u300d\u7684\u8b80\u8005\u7684\u7b56\u7565\uff1a<\/span><\/p>\n<h3><b>1. \u7cbe\u7dfb\u5316\u60a8\u7684\u90f5\u4ef6\u5167\u5bb9<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u5b89\u975c\u8b80\u8005\u6c92\u6709\u4e92\u52d5\u7684\u4e3b\u8981\u539f\u56e0\u4e4b\u4e00\uff0c\u53ef\u80fd\u662f\u4ed6\u5011\u5728\u60a8\u7684\u90f5\u4ef6\u4e2d\u627e\u4e0d\u5230\u9700\u8981\u7684\u5167\u5bb9\u3002\u4ee5\u4e0b\u662f\u5e7e\u500b\u6700\u4f73\u5316\u5167\u5bb9\u4ee5\u5438\u5f15\u4ed6\u5011\u7684\u65b9\u6cd5\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>\u500b\u4eba\u5316\uff1a<\/b><span style=\"font-weight: 400\">\u96d6\u7136<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\"><span style=\"font-weight: 400\">\u500b\u4eba\u5316<\/span><\/a><span style=\"font-weight: 400\">\u662f\u5e38\u898b\u7684\u7b56\u7565\uff0c\u4f46\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u50c5\u6b62\u65bc\u5728\u4fe1\u4e2d\u52a0\u5165\u8a02\u95b1\u7528\u6236\u7684\u540d\u5b57\u3002\u66f4\u9032\u4e00\u6b65\u7684\u505a\u6cd5\u662f\u6839\u64da\u8a02\u95b1\u8005\u7684\u8208\u8da3\u8207\u884c\u70ba\u63d0\u4f9b<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/dynamic-content-email-marketing-strategy\/\"><span style=\"font-weight: 400\">\u52d5\u614b\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4f8b\u5982\u4f9d\u64da\u904e\u5f80\u8cfc\u8cb7\u7d00\u9304\u3001\u700f\u89bd\u884c\u70ba\u6216\u5730\u9ede\u63a8\u85a6\u76f8\u95dc\u512a\u60e0\uff0c\u9019\u80fd\u6709\u6548\u5c07\u5b89\u975c\u8b80\u8005\u8f49\u8b8a\u70ba\u6d3b\u8e8d\u7528\u6236\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u7c21\u6f54\u4e14\u53ef\u884c\u7684\u6587\u6848\uff1a<\/b><span style=\"font-weight: 400\">\u6709\u6642\u5019\u5167\u5bb9\u592a\u904e\u5bc6\u96c6\u6216\u8cc7\u8a0a\u91cf\u904e\u5927\uff0c\u6703\u8b93\u8b80\u8005\u671b\u800c\u537b\u6b65\u3002\u91dd\u5c0d\u5b89\u975c\u8b80\u8005\uff0c\u53ef\u8003\u616e\u7cbe\u7c21\u90f5\u4ef6\u5167\u5bb9\uff0c\u63a1\u7528\u660e\u78ba\u7684\u884c\u52d5\u8a9e\u8a00\uff0c\u4e26<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-design-best-practices\/\"><span style=\"font-weight: 400\">\u642d\u914d\u5438\u5f15\u4eba\u7684\u8996\u89ba\u5143\u7d20\u6216\u689d\u5217\u5f0f\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400\">\u3002\u76ee\u6a19\u662f\u8b93\u884c\u70ba\u53ec\u559a\u6309\u9215\uff08CTA\uff09\u8b8a\u5f97\u7c21\u55ae\u4e14\u8a98\u4eba\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u4ee5\u6545\u4e8b\u5438\u5f15\u8b80\u8005\uff1a<\/b><span style=\"font-weight: 400\">\u8207\u5176\u76f4\u63a5\u9032\u5165\u7522\u54c1\u63a8\u92b7\u6216\u8907\u96dc\u7684\u8cc7\u8a0a\uff0c\u4e0d\u5982\u8003\u616e\u7528\u4e00\u500b\u5f15\u4eba\u5165\u52dd\u7684\u6545\u4e8b\u4f86\u5438\u5f15\u5b89\u975c\u7684\u8b80\u8005\u3002\u611f\u6027\u3001\u89aa\u5207\u7684\u5167\u5bb9\u5f80\u5f80\u6703\u8b93\u4eba\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u800c\u4e14\u53ef\u80fd\u6703\u6fc0\u767c\u597d\u5947\u5fc3\uff0c\u9032\u800c\u7522\u751f\u66f4\u591a\u4e92\u52d5\u3002<\/span><\/li>\n<\/ul>\n<h3><b>2. \u6e2c\u8a66\u4e0d\u540c\u7684\u90f5\u4ef6\u4e3b\u65e8\u548c\u767c\u9001\u6642\u9593<\/b><\/h3>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-subject-line-tips-that-truly-work\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u4e3b\u65e8<\/span><\/a><span style=\"font-weight: 400\">\u662f\u5438\u5f15\u8b80\u8005\u958b\u555f\u90f5\u4ef6\u6700\u95dc\u9375\u7684\u5143\u7d20\u4e4b\u4e00\uff0c\u4f46\u5b89\u975c\u8b80\u8005\u5f80\u5f80\u5c0d\u5e38\u898b\u7684\u300c\u4fc3\u92b7\u98a8\u683c\u300d\u4e3b\u65e8\u514d\u75ab\u3002\u60a8\u53ef\u4ee5\u5617\u8a66\u4ee5\u4e0b\u985e\u578b\u7684\u4e3b\u65e8\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>\u6fc0\u8d77\u597d\u5947\u5fc3\uff1a<\/b><span style=\"font-weight: 400\">\u8a66\u8457\u5f15\u51fa\u4e00\u500b\u512a\u60e0\u6216\u5438\u5f15\u4eba\u7684\u5167\u5bb9\uff0c\u4f46\u4e0d\u8981\u4e00\u6b21\u900f\u9732\u5168\u90e8\uff0c\u7559\u9ede\u61f8\u5ff5\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u52a0\u5165\u554f\u984c\uff1a<\/b><span style=\"font-weight: 400\">\u63d0\u51fa\u5f15\u4eba\u6df1\u601d\u7684\u554f\u984c\uff0c\u53ef\u80fd\u6703\u6fc0\u52f5\u5b89\u975c\u8b80\u8005\u958b\u555f\u4e26\u53c3\u8207\u4e92\u52d5\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u4f7f\u7528\u5e7d\u9ed8\u6216\u500b\u4eba\u5316\u98a8\u683c\uff1a<\/b><span style=\"font-weight: 400\">\u5e7d\u9ed8\u3001\u500b\u4eba\u5316\uff0c\u751a\u81f3\u8868\u60c5\u7b26\u865f\uff0c\u90fd\u80fd\u5728\u64c1\u64e0\u7684\u6536\u4ef6\u5323\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u53e6\u5916\uff0c\u4e5f\u8981\u6e2c\u8a66\u5bc4\u9001\u6642\u9593\u3002\u5b89\u975c\u8b80\u8005\u53ef\u80fd\u5728\u4f60\u5e73\u5e38\u4e0d\u767c\u4fe1\u7684\u6642\u6bb5\u958b\u555f\u90f5\u4ef6\u3002<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e3%80%90%e8%80%81%e9%97%86%e4%bb%bb%e5%8b%9918%e3%80%91%e9%ab%98edm%e9%96%8b%e4%bf%a1%e7%8e%87%e4%b8%8d%e6%98%af%e5%a4%a2%ef%bc%81%e6%9c%80%e4%bd%b3%e9%83%b5%e4%bb%b6%e7%99%bc%e9%80%81%e6%99%82\/\"><span style=\"font-weight: 400\">\u5617\u8a66\u5728\u6e05\u6668\u3001\u5348\u9910\u6642\u9593\u6216\u665a\u4e0a\u767c\u9001<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u770b\u770b\u4e0d\u540c\u6642\u6bb5\u7684\u4e92\u52d5\u662f\u5426\u589e\u52a0\u3002<\/span><\/p>\n<h3><b>3. \u52a0\u5165\u559a\u9192\u4e92\u52d5\u7684\u96fb\u5b50\u5831<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u5c0d\u65bc\u5b89\u975c\u8b80\u8005\uff0c\u4f7f\u7528<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/re-engagement-campaign-challenges\/\"><span style=\"font-weight: 400\">\u559a\u9192\u4e92\u52d5\u96fb\u5b50\u5831\uff08re-engagement\uff09<\/span><\/a><span style=\"font-weight: 400\">\u901a\u5e38\u5f88\u6709\u5e6b\u52a9\u3002\u9019\u4e9b\u53ef\u4ee5\u662f\u81ea\u52d5\u5316\u6216\u624b\u52d5\u767c\u9001\u7684\u90f5\u4ef6\uff0c\u5c08\u9580\u91dd\u5c0d\u90a3\u4e9b\u96d6\u7136\u6301\u7e8c\u958b\u4fe1\u537b\u5f88\u4e45\u6c92\u9ede\u64ca\u7684\u8a02\u95b1\u7528\u6236\u3002\u5e38\u898b\u7b56\u7565\u5305\u62ec\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>\u559a\u9192\u4e92\u52d5\u90f5\u4ef6\uff1a<\/b><span style=\"font-weight: 400\">\u53ef\u4ee5\u8003\u616e\u767c\u9001\u4e00\u7cfb\u5217\u90f5\u4ef6\u4f86\u548c\u9019\u4e9b\u8b80\u8005<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/re-engage-dormant-list\/\"><span style=\"font-weight: 400\">\u91cd\u65b0\u4e92\u52d5<\/span><\/a><span style=\"font-weight: 400\">\u3002\u7b2c\u4e00\u5c01\u53ef\u4ee5\u63d0\u5230\u4ed6\u5011\u5f88\u4e45\u6c92\u4e92\u52d5\uff0c\u4e26\u8a62\u554f\u4ed6\u5011\u662f\u5426\u4ecd\u60f3\u7e7c\u7e8c\u6536\u5230\u90f5\u4ef6\u3002\u5f8c\u7e8c\u5247\u53ef\u4ee5\u5305\u542b\u5c08\u5c6c\u512a\u60e0\u6216\u500b\u4eba\u5316\u5167\u5bb9\uff0c\u4ee5\u91cd\u65b0\u559a\u8d77\u8208\u8da3\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u8a98\u56e0\uff1a<\/b><span style=\"font-weight: 400\">\u63d0\u4f9b\u7279\u5225\u6298\u6263\u6216\u5c08\u5c6c\u5167\u5bb9\u4f5c\u70ba\u5438\u5f15\u4ed6\u5011\u9ede\u64ca\u7684\u65b9\u5f0f\uff0c\u4f8b\u5982\u300c\u6211\u5011\u60f3\u4f60\u4e86\u300d\u7684\u6298\u6263\u3001\u5c08\u5c6c\u6d3b\u52d5\u9080\u8acb\u6216\u7dda\u4e0a\u8b1b\u5ea7\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u300c\u8fd1\u671f\u52d5\u614b\u300d\u96fb\u5b50\u5831\uff1a<\/b><span style=\"font-weight: 400\">\u5982\u679c\u4f60\u5df2\u7d93\u6709\u4e00\u6bb5\u6642\u9593\u6c92\u6536\u5230\u67d0\u4f4d\u8a02\u95b1\u8005\u7684\u56de\u61c9\uff0c\u53ef\u4ee5\u8003\u616e\u5bc4\u51fa\u4e00\u5c01\u5f37\u8abf\u54c1\u724c\u8fd1\u671f\u8b8a\u5316\u6216\u91cd\u8981\u66f4\u65b0\u7684\u90f5\u4ef6\u3002\u5167\u5bb9\u53ef\u4ee5\u5305\u62ec\u65b0\u7522\u54c1\u3001\u670d\u52d9\u5347\u7d1a\uff0c\u6216\u5e55\u5f8c\u82b1\u7d6e\u3002\u9019\u6a23\u7684\u91cd\u65b0\u4ecb\u7d39\u53ef\u80fd\u6703\u6fc0\u767c\u8b80\u8005\u518d\u6b21\u9ede\u64ca\u3002<\/span><\/li>\n<\/ul>\n<h3><b>4. \u5584\u7528\u52d5\u614b\u5167\u5bb9\u8207\u4e92\u52d5\u529f\u80fd\uff1a<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u6709\u6642\u5019\uff0c\u5b89\u975c\u8b80\u8005\u9700\u8981\u66f4\u5177<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/interactive-marketing\/\"><span style=\"font-weight: 400\">\u4e92\u52d5\u6027\u6216\u52d5\u614b\u7684\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400\">\u624d\u80fd\u5f15\u8d77\u8208\u8da3\u3002\u53ef\u4ee5\u5728\u90f5\u4ef6\u4e2d\u52a0\u5165\u4ee5\u4e0b\u4e92\u52d5\u5143\u7d20\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u76f4\u63a5\u5d4c\u5165\u7dda\u4e0a\u7968\u9078\u6216\u554f\u5377\u8abf\u67e5\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5f71\u50cf\u8f2a\u64ad\u6216\u500b\u4eba\u5316\u7684\u52d5\u614b\u5167\u5bb9\u5340\u584a<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u9650\u6642\u512a\u60e0\u5012\u6578\u8a08\u6642\u5668<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u9019\u4e9b\u5143\u7d20\u9f13\u52f5\u4e92\u52d5\u800c\u7121\u9700\u9ede\u64ca\u3002\u900f\u904e\u63d0\u4f9b\u5b89\u975c\u8b80\u8005\u5728\u4e0d\u96e2\u958b\u96fb\u5b50\u90f5\u4ef6\u7684\u60c5\u6cc1\u4e0b<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e4%ba%92%e5%8b%95%e5%bc%8f%e8%a1%8c%e9%8a%b7%e5%b4%9b%e8%b5%b7%ef%bc%9a%e4%ba%92%e5%8b%95%e6%af%94%e8%a7%b8%e5%8f%8a%e7%8e%87%e6%9b%b4%e9%87%8d%e8%a6%81%e5%8e%9f%e5%9b%a0\/\"><span style=\"font-weight: 400\">\u4e92\u52d5\u7684\u65b9\u5f0f<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4f60\u53ef\u80fd\u6703\u63d0\u9ad8\u4ed6\u5011\u672a\u4f86\u63a1\u53d6\u66f4\u91cd\u5927\u884c\u52d5\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<h3><b>5. \u6e05\u7406\u60a8\u7684\u540d\u55ae\uff0c\u4f46\u4e0d\u8981\u592a\u5feb\u653e\u68c4<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u5373\u4f7f\u5b89\u975c\u7684\u8b80\u8005\u6c92\u6709\u9ede\u64ca\uff0c\u4e5f\u4e0d\u4e00\u5b9a\u8868\u793a\u4ed6\u5011\u61c9\u8a72<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/maintain-a-high-quality-email-list\/\"><span style=\"font-weight: 400\">\u5f9e\u60a8\u7684\u540d\u55ae\u4e2d\u79fb\u9664<\/span><\/a><span style=\"font-weight: 400\">\u3002\u60a8\u53ef\u4ee5\u5148\u5c07\u60a8\u7684\u540d\u55ae\u5340\u5206\u70ba\u4e92\u52d5\u3001\u534a\u4e92\u52d5\u548c\u5b89\u975c\u8b80\u8005\u3002\u5728\u6c7a\u5b9a\u5c07\u4ed6\u5011\u79fb\u9664\u4e4b\u524d\uff0c\u5617\u8a66\u4ee5\u500b\u4eba\u5316\u5167\u5bb9\u548c\u91cd\u65b0\u5438\u5f15\u6d3b\u52d5\u512a\u5148\u806f\u7d61\u9019\u4e9b\u6c89\u9ed8\u7684\u8a02\u95b1\u8005\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u900f\u904e\u7d66\u4e88\u4ed6\u5011\u984d\u5916\u7684\u95dc\u6ce8\u548c\u6e2c\u8a66\u4e0d\u540c\u7684\u65b9\u6cd5\uff0c\u4ed6\u5011\u53ea\u9700\u8981\u4e00\u9ede\u9ede\u7684\u63a8\u52d5\u5c31\u80fd\u555f\u52d5\u4ed6\u5011\u7684\u884c\u70ba\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5b89\u975c\u7684\u8b80\u8005\u6216\u7a31\u70ba\u300c\u5f71\u5b50\u65cf\u7fa4\u300d\u662f <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\"><span style=\"font-weight: 400\">EDM \u884c\u92b7<\/span><\/a><span style=\"font-weight: 400\">\u4e2d\u96b1\u85cf\u7684\u6a5f\u6703\u3002\u4ed6\u5011\u53ef\u80fd\u4e0d\u6703\u4ee5\u660e\u986f\u7684\u65b9\u5f0f\u4e92\u52d5\uff0c\u4f46\u4ed6\u5011\u6301\u7e8c\u958b\u555f\u7684\u884c\u70ba\u986f\u793a\u4ed6\u5011\u4ecd\u7136\u5c0d\u60a8\u6240\u8aaa\u7684\u5167\u5bb9\u6709\u8208\u8da3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9019\u4e9b\u6c89\u9ed8\u7684\u65cf\u7fa4\u4e0d\u4e00\u5b9a\u6703\u7acb\u5373\u9ede\u64ca\u6216\u8f49\u63db\uff0c\u4f46\u4ed6\u5011\u662f\u60a8\u53d7\u773e\u4e2d\u5bf6\u8cb4\u7684\u4e00\u90e8\u5206\u3002\u53ea\u8981\u6b63\u78ba\u7684\u7b56\u7565\uff0c\u4ed6\u5011\u53ef\u4ee5\u6210\u70ba\u60a8\u672a\u4f86 EDM \u884c\u92b7\u6210\u529f\u7684\u52d5\u529b\u3002\u6240\u4ee5\uff0c\u4e0d\u8981\u8b93\u4ed6\u5011\u6084\u6084\u6e9c\u8d70 \u2014 \u4eca\u5929\u5c31\u958b\u59cb\u559a\u9192\u60a8\u7684\u5f71\u5b50\u65cf\u7fa4<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f71\u5b50\u65cf\u7fa4 \u8861\u91cf EDM 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