{"id":43006,"date":"2025-08-19T08:37:59","date_gmt":"2025-08-19T08:37:59","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=43006"},"modified":"2025-08-21T01:56:30","modified_gmt":"2025-08-21T01:56:30","slug":"2025-%e5%b9%b4%e8%a8%ad%e8%a8%88%e5%b0%88%e6%a5%ad%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84-12-%e9%a0%85%e6%9c%80%e4%bd%b3%e4%bd%9c%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/2025-%e5%b9%b4%e8%a8%ad%e8%a8%88%e5%b0%88%e6%a5%ad%e9%9b%bb%e5%ad%90%e5%a0%b1%e7%9a%84-12-%e9%a0%85%e6%9c%80%e4%bd%b3%e4%bd%9c%e6%b3%95\/","title":{"rendered":"2025 \u5e74\u8a2d\u8a08\u5c08\u696d\u96fb\u5b50\u5831\u7684 12 \u9805\u6700\u4f73\u4f5c\u6cd5"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u5c08\u696d\u96fb\u5b50\u5831<\/span><\/p>\n<p>\u5728 2025 \u5e74\u8a2d\u8a08<a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e5%a6%82%e4%bd%95%e7%ae%a1%e7%90%86%e6%82%a8%e7%9a%84-edm-%e8%a1%8c%e9%8a%b7%ef%bc%8c%e6%9c%80%e7%b5%82%e7%8d%b2%e5%be%97%e6%88%90%e5%8a%9f%ef%bc%9f\/\"><span style=\"font-weight: 400\">\u6709\u6548\u7684\u96fb\u5b50\u5831<\/span><\/a><span style=\"font-weight: 400\">\u9700\u8981\u4e00\u5957\u7279\u5b9a\u7684\u65b9\u6cd5\u3002\u60a8\u5fc5\u9808\u517c\u5177\u5275\u610f\u3001\u6280\u8853\u77e5\u8b58\uff0c\u4ee5\u53ca\u5c0d\u4f7f\u7528\u8005\u504f\u597d\u8b8a\u5316\u7684\u6df1\u5165\u7406\u89e3\u3002\u5176\u4e2d\u5c0d\u4f7f\u7528\u8005\u7684\u7406\u89e3\u5c24\u70ba\u95dc\u9375\u2014\u5982\u679c\u60a8\u4e0d\u662f\u5728\u70ba\u60a8\u7684\u53d7\u773e\u5beb\u5167\u5bb9\uff0c\u90a3\u60a8\u5230\u5e95\u662f\u5728\u505a\u4ec0\u9ebc\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b\u662f\u6700\u65b0\u7684\u3001\u7d93\u7814\u7a76\u8b49\u5be6\u7684\u6700\u4f73\u5be6\u52d9\uff0c\u53ef\u7528\u65bc\u88fd\u4f5c\u5c08\u696d\u4e14\u9ad8\u6548\u80fd\u7684\u96fb\u5b50\u5831\u3002\u9019\u4e9b\u5be6\u52d9\u7c21\u55ae\u76f4\u63a5\uff0c\u8b93\u60a8\u4e0d\u8cbb\u5439\u7070\u4e4b\u529b\u5c31\u80fd\u6253\u9020\u51fa<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/marketing-emails-converting\/\"><span style=\"font-weight: 400\">\u8f49\u63db\u7387\u9ad8\u7684\u5c08\u696d\u96fb\u5b50\u5831<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">1. \u5584\u7528 AI \u9a45\u52d5\u7684\u500b\u4eba\u5316\u884c\u92b7<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u85c9\u7531\u6df1\u5165\u7684\u884c\u70ba\u5206\u6790\u548c\u4f7f\u7528\u5373\u6642\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/%e8%b6%85%e5%80%8b%e4%ba%ba%e5%8c%96%ef%bc%9a%e4%ba%ba%e5%b7%a5%e6%99%ba%e6%85%a7%e5%9c%a8%e9%83%b5%e4%bb%b6%e5%85%a7%e5%ae%b9%e7%9a%84%e4%bd%9c%e7%94%a8\/\"><span style=\"font-weight: 400\">\u5927\u898f\u6a21\u500b\u4eba\u5316<\/span><\/a><span style=\"font-weight: 400\">\uff0c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/ai-driven-sentiment-analysis\/\"><span style=\"font-weight: 400\">AI \u70ba EDM \u884c\u92b7\u5e36\u4f86\u9769\u547d\u6027\u7684\u6539\u8b8a<\/span><\/a><span style=\"font-weight: 400\">\u3002\u4e0d\u53ea\u662f\u5957\u7528\u8a02\u95b1\u8005\u7684\u540d\u5b57\u90a3\u9ebc\u7c21\u55ae\u2014\u60a8\u53ef\u4ee5\u4f9d\u64da\u8cfc\u8cb7\u7d00\u9304\u3001\u700f\u89bd\u884c\u70ba\u3001\u6240\u5728\u5730\u5340\uff0c\u751a\u81f3\u662f\u958b\u4fe1\u6642\u9593\uff0c\u52d5\u614b\u8abf\u6574\u4fe1\u4ef6\u5167\u5bb9\u3002\u4f8b\u5982\uff0c\u96fb\u5546\u54c1\u724c\u53ef\u4ee5\u6839\u64da\u4e0d\u540c\u7528\u6236\u904e\u53bb\u9ede\u64ca\u904e\u7684\u5546\u54c1\uff0c\u986f\u793a\u4e0d\u540c\u7684\u63a8\u85a6\u5167\u5bb9\u3002\u518d\u642d\u914d AI \u6700\u4f73\u5316\u7684\u767c\u4fe1\u6642\u9593\u8207<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/25%e5%80%8b%e6%9c%80%e9%ab%98%e9%96%8b%e5%95%9f%e7%8e%87%e7%9a%84%e5%81%87%e6%9c%9f%e9%83%b5%e4%bb%b6%e4%b8%bb%e6%97%a8%e7%af%84%e4%be%8b%e5%90%ab%e8%a1%a8%e6%83%85%e7%ac%a6%e8%99%9f\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u4e3b\u65e8<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u4e0d\u53ea\u63d0\u9ad8\u958b\u555f\u7387\uff0c\u4e5f\u80fd\u63d0\u5347\u9ede\u64ca\u7387\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">2. \u52a0\u5165\u4e92\u52d5\u8207\u904a\u6232\u5316\u5143\u7d20<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u975c\u614b\u96fb\u5b50\u90f5\u4ef6\u7684\u5438\u5f15\u529b\u6b63\u9010\u6f38\u4e0b\u964d\u3002\u52a0\u5165\u4e92\u52d5\u5143\u7d20\uff0c\u4f8b\u5982\u5716\u7247\u8f2a\u64ad\u3001\u5373\u6642\u5012\u6578\u8a08\u6642\u5668\u3001\u522e\u522e\u5361\u6298\u6263\u3001\u6216\u62d6\u66f3\u6295\u7968\uff0c\u53ef\u4ee5\u8b93\u539f\u672c\u88ab\u52d5\u7684\u95b1\u8b80\u9ad4\u9a57\u8b8a\u5f97\u66f4\u6709\u8da3\u3002\u904a\u6232\u5316\u8a2d\u8a08\u4e0d\u50c5\u80fd\u5a1b\u6a02\u8b80\u8005\uff0c\u9084\u80fd\u6fc0\u767c\u884c\u52d5\u529b\u2014\u50cf\u662f\u8f49\u8f49\u6a02\u62bd\u734e\u3001\u7b54\u984c\u62bd\u734e\u6d3b\u52d5\u3001\u6216\u8a02\u95b1\u96fb\u5b50\u5831\u96c6\u9ede\u5fbd\u7ae0\u7b49\uff0c\u90fd\u80fd\u8b93\u8b80\u8005\u5728\u4fe1\u4ef6\u4e2d\u505c\u7559\u66f4\u4e45\u3001\u63d0\u5347\u4e92\u52d5\u7387\uff0c\u7279\u5225\u662f\u5c0d\u624b\u6a5f\u4f7f\u7528\u8005\u4f86\u8aaa\u6548\u679c\u66f4\u986f\u8457\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">3. \u91dd\u5c0d\u6df1\u8272\u6a21\u5f0f\u6700\u4f73\u5316<\/span><\/h2>\n<p><a href=\"https:\/\/gitnux.org\/dark-mode-usage-statistics\/\"><span style=\"font-weight: 400\">\u8d85\u904e 80% \u7684\u624b\u6a5f\u7528\u6236\u555f\u7528\u6df1\u8272\u6a21\u5f0f<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u5982\u679c\u6c92\u6709\u91dd\u5c0d\u9019\u9ede\u8a2d\u8a08\uff0c\u53ef\u80fd\u6703\u9020\u6210\u4e0d\u4f73\u7684\u4f7f\u7528\u9ad4\u9a57\u3002\u5efa\u8b70\u4f7f\u7528\u900f\u660e PNG \u800c\u975e JPG \u5716\u6a94\uff0c\u907f\u514d\u7d14\u767d\u6587\u5b57\u642d\u914d\u7d14\u9ed1\u80cc\u666f\uff0c\u4e26\u6e2c\u8a66\u96fb\u5b50\u90f5\u4ef6\u5728\u4e0d\u540c\u4fe1\u4ef6\u5ba2\u6236\u7aef\u7684\u5448\u73fe\u6548\u679c\u3002\u91dd\u5c0d<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/dark-mode\/\"><span style=\"font-weight: 400\">\u6df1\u8272\u6a21\u5f0f\u9032\u884c\u5c08\u5c6c\u7684\u8a2d\u8a08<\/span><\/a><span style=\"font-weight: 400\">\u8abf\u6574\uff0c\u4ee5\u7dad\u6301\u90f5\u4ef6\u7684\u8996\u89ba\u5438\u5f15\u529b\u548c\u53ef\u8b80\u6027\uff0c\u78ba\u4fdd\u5728\u4efb\u4f55\u4f7f\u7528\u8005\u8a2d\u5b9a\u4e0b\u90fd\u80fd\u7dad\u6301\u54c1\u724c\u7684\u4e00\u81f4\u6027\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2025\/07\/DarkMode.jpg\" \/><\/p>\n<h2><span style=\"font-weight: 400\">4. \u78ba\u4fdd\u6240\u6709\u4f7f\u7528\u8005\u7686\u53ef\u8f15\u9b06\u95b1\u8b80<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u8a2d\u8a08\u6642\u61c9\u8003\u616e\u5305\u5bb9\u6027\u3002\u4f7f\u7528\u8a9e\u610f\u5316 HTML \u4ee5\u652f\u63f4\u87a2\u5e55\u95b1\u8b80\u5668\uff0c\u78ba\u4fdd\u8272\u5f69\u5c0d\u6bd4\u7b26\u5408 WCAG \u6a19\u6e96\uff0c\u4e26\u907f\u514d\u50c5\u7528\u984f\u8272\u50b3\u9054\u8a0a\u606f\uff08\u4f8b\u5982\u7528\u7d05\u8272\u4ee3\u8868\u300c\u7dca\u6025\u300d\uff09\u3002\u6240\u6709\u5716\u7247\u90fd\u61c9\u52a0\u5165\u63cf\u8ff0\u6027\u66ff\u4ee3\u6587\u5b57\uff08alt text\uff09\uff0c\u6b63\u78ba\u4f7f\u7528\u6a19\u984c\uff08H1\u3001H2 \u7b49\uff09\uff0c\u4e26\u8b93\u9023\u7d50\u6587\u5b57\u6e05\u695a\u6613\u61c2\uff08\u4f8b\u5982\u300c\u4e0b\u8f09\u79cb\u5b63\u6307\u5357\u300d\u800c\u4e0d\u662f\u300c\u9ede\u64ca\u6b64\u8655\u300d\uff09\u3002\u9019\u4e9b\u505a\u6cd5\u80fd\u8b93\u6240\u6709\u7528\u6236\u90fd\u6709\u66f4\u597d\u7684\u9ad4\u9a57\uff0c\u4e5f\u80fd\u907f\u514d\u76f8\u95dc<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-rules-and-regulations\/\"><span style=\"font-weight: 400\">\u6cd5\u5f8b\u5408\u898f\u554f\u984c<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">5. \u512a\u5148\u63a1\u7528\u624b\u6a5f\u512a\u5148\u8a2d\u8a08<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u884c\u52d5\u88dd\u7f6e\u7684\u958b\u555f\u6703\u5f71\u97ff\u90f5\u4ef6\u7684\u4e92\u52d5\u7a0b\u5ea6\uff0c\u56e0\u6b64\u8a2d\u8a08\u6642\u61c9\u5f9e<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/mobile-friendly-email-campaign\/#\"><span style=\"font-weight: 400\">\u884c\u52d5\u88dd\u7f6e\u7248\u9762<\/span><\/a><span style=\"font-weight: 400\">\u958b\u59cb\u8003\u91cf\u3002\u5efa\u8b70\u4f7f\u7528\u55ae\u6b04\u7d50\u69cb\u3001\u8f03\u5927\u7684\u5b57\u9ad4\uff08\u81f3\u5c11 14\u201316px\uff09\u3001\u4e26\u8a2d\u8a08\u65b9\u4fbf\u9ede\u64ca\u7684\u6309\u9215\u8207\u5145\u8db3\u7559\u767d\u3002\u90ae\u4ef6\u4e3b\u65e8\u8207\u9884\u89c8\u5185\u6587\u8981\u7c21\u6f54\uff0c\u907f\u514d\u9700\u8981\u6a6b\u5411\u6372\u52d5\u7684\u8a2d\u8a08\u3002\u63a1\u7528\u62c7\u6307\u53cb\u5584\u7684\u7248\u9762\u914d\u7f6e\uff0c\u4f8b\u5982\u5c07 CTA\uff08\u884c\u70ba\u53ec\u559a\uff09\u7f6e\u4e2d\uff0c\u4e26\u653e\u5728\u7248\u9762\u8f03\u4f4e\uff0c\u624b\u6307\u53ef\u4ee5\u81ea\u7136\u4f4d\u7f6e\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2025\/07\/MobileEmail-e1753123913136.jpeg\" \/><\/p>\n<h2><span style=\"font-weight: 400\">6. \u5c08\u6ce8\u65bc\u7c21\u6f54\u7684\u90f5\u4ef6\u4e3b\u65e8\u548c\u9810\u89bd\u5167\u6587<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u5728\u64c1\u64e0\u7684\u6536\u4ef6\u5323\u4e2d\uff0c\u6e05\u6670\u52dd\u904e\u82b1\u4fcf\u3002\u4e3b\u65e8\u5b57\u6578\u5efa\u8b70\u63a7\u5236\u5728 40\u201350 \u500b\u5b57\u5143\u5167\uff0c\u9810\u89bd\u6587\u5b57\u61c9\u88dc\u5145\u800c\u975e\u91cd\u8907\u4e3b\u65e8\u5167\u5bb9\u3002\u6e2c\u8a66\u60c5\u611f\u8a98\u56e0\uff08\u597d\u5947\u5fc3\u3001\u6025\u8feb\u611f\u3001\u500b\u4eba\u5316\uff09\u8207\u50f9\u503c\u5c0e\u5411\u7684\u7528\u8a9e\uff08\u4f8b\u5982\u300c5 \u5206\u9418\u92b7\u552e\u6210\u9577\u6280\u5de7\u300d\uff09\u3002\u900f\u904e <\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/a-b%e6%b8%ac%e8%a9%a6%e6%a1%88%e4%be%8b%e5%88%86%e4%ba%ab%ef%bc%9a%e6%88%90%e5%8a%9f%e6%8f%90%e9%ab%98%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%e7%b8%be%e6%95%88%e7%9a%84%e5%af%a6%e8%ad%89%e7%a0%94\/\"><span style=\"font-weight: 400\">A\/B \u6e2c\u8a66<\/span><\/a><span style=\"font-weight: 400\">\u8207 AI \u4e3b\u65e8\u7522\u751f\u5de5\u5177\uff0c\u627e\u51fa\u6700\u80fd\u6253\u52d5\u5404\u53d7\u773e\u65cf\u7fa4\u7684\u8868\u9054\u65b9\u5f0f\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2025\/07\/Subject-Line.png\" \/><\/p>\n<h2><span style=\"font-weight: 400\">7. \u7dad\u6301\u54c1\u724c\u4e00\u81f4\u6027<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u96fb\u5b50\u90f5\u4ef6\u61c9\u662f\u54c1\u724c\u7684\u81ea\u7136\u5ef6\u4f38\u3002\u4f7f\u7528\u4e00\u81f4\u7684\u6a19\u984c\u6a23\u5f0f\u3001\u8a9e\u6c23\u3001\u8a9e\u8abf\uff0c\u4ee5\u53ca\u8996\u89ba\u5143\u7d20\uff08\u5982\u8abf\u8272\u677f\u3001\u5716\u793a\uff09\u4f86\u7dad\u6301\u6574\u9ad4\u4e00\u81f4\u6027\u3002\u9019\u80fd<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/7-digital-branding-tips-for-your-smb\/\"><span style=\"font-weight: 400\">\u5f37\u5316\u54c1\u724c\u8fa8\u8b58\u5ea6<\/span><\/a><span style=\"font-weight: 400\">\u4e26\u96a8\u6642\u9593\u7d2f\u7a4d\u4fe1\u4efb\u611f\u3002\u5efa\u7acb\u4e26\u9075\u5faa\u4e00\u5957\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u7cfb\u7d71\u6216\u98a8\u683c\u6307\u5357\uff0c\u8b93\u6574\u500b\u5718\u968a\u5728\u4e0d\u540c\u90e8\u9580\u6216\u96fb\u5b50\u5831\u4e2d\u64f4\u5927\u5167\u5bb9\u88fd\u4f5c\u6642\u90fd\u80fd\u4e00\u81f4\u904b\u7528\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2023\/10\/Your-Brand-Your-Way.png\" \/><\/p>\n<h2><span style=\"font-weight: 400\">8. \u7b56\u7565\u6027\u904b\u7528\u884c\u70ba\u53ec\u559a (CTA)<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u6709\u6548\u7684 CTA \u9700\u8981\u5728\u8996\u89ba\u4e0a\u7a81\u51fa\uff0c\u4e26\u6e05\u695a\u6307\u5f15\u6536\u4ef6\u4eba\u4e0b\u4e00\u6b65\u8a72\u505a\u4ec0\u9ebc\u3002\u4f7f\u7528\u80fd\u50b3\u9054\u6025\u8feb\u611f\u6216\u8208\u596e\u611f\u7684\u52d5\u8a5e\uff08\u5982\u300c\u7acb\u5373\u958b\u59cb\u300d\u3001\u300c\u99ac\u4e0a\u89e3\u9396\u300d\u3001\u300c\u4fdd\u7559\u6211\u7684\u540d\u984d\u300d\uff09\uff0c\u4e26\u4ee5\u8db3\u5920\u7684\u7559\u767d\u8b93\u5b83\u66f4\u986f\u773c\u3002\u6bcf\u5c01\u4fe1\u5efa\u8b70\u9650\u5236\u5728 1\u20132 \u500b\u4e3b\u8981 CTA\uff0c\u4ee5\u6e1b\u5c11\u9078\u64c7\u75b2\u52de\u3002\u53ef\u4ee5\u5728\u4fe1\u4ef6\u4e0b\u65b9\u653e\u7f6e\u6b21\u8981 CTA \u63d0\u4f9b\u984d\u5916\u9078\u9805\uff0c\u4f46\u4e3b\u8981 CTA \u61c9\u5f15\u5c0e\u9054\u6210\u6838\u5fc3\u76ee\u6a19\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2024\/08\/Rectangle-154.webp\" \/><\/p>\n<h2><span style=\"font-weight: 400\">9. \u5e73\u8861\u8996\u89ba\u8207\u6587\u5b57\u6bd4\u4f8b<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u8996\u89ba\u5167\u5bb9\u80fd\u589e\u5f37\u6545\u4e8b\u6027\uff0c\u4f46\u5716\u7247\u904e\u591a\u53ef\u80fd\u9020\u6210\u8f09\u5165\u901f\u5ea6\u8b8a\u6162\uff0c\u751a\u81f3<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-deliverability-for-manufacturers\/\"><span style=\"font-weight: 400\">\u89f8\u767c\u5783\u573e\u90f5\u4ef6\u904e\u6ffe<\/span><\/a><span style=\"font-weight: 400\">\u3002\u5efa\u8b70\u4fdd\u6301 60:40 \u7684\u6587\u5b57\u8207\u5716\u7247\u6bd4\u4f8b\uff0c\u4f7f\u7528\u7db2\u9801\u6700\u4f73\u5316\u7684\u5716\u7247\u5c3a\u5bf8\uff0c\u4e14\u4e0d\u8981\u53ea\u4f9d\u8cf4\u5716\u7247\u50b3\u9054\u95dc\u9375\u8a0a\u606f\uff08\u56e0\u70ba\u6709\u4e9b\u90f5\u4ef6\u670d\u52d9\u6703\u5c01\u9396\u5716\u7247\uff09\u3002\u4f7f\u7528 HTML \u6a23\u5f0f\u6309\u9215\u4ee3\u66ff\u5716\u7247\u6309\u9215\uff0c\u4e26\u70ba\u6240\u6709\u5716\u50cf\u64b0\u5beb\u66ff\u4ee3\u6587\u5b57\u3002\u642d\u914d\u7c21\u77ed\u6bb5\u843d\u8207\u9805\u76ee\u7b26\u865f\u80fd\u63d0\u5347\u95b1\u8b80\u6027\uff0c\u5c24\u5176\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u66f4\u91cd\u8981\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2025\/07\/ImagetoTextRatio.jpg\" \/><\/p>\n<h2><span style=\"font-weight: 400\">10. \u8d85\u500b\u4eba\u5316\uff0c\u4e0d\u53ea\u662f\u540d\u5b57<\/span><\/h2>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\"><span style=\"font-weight: 400\">\u73fe\u4ee3\u500b\u4eba\u5316<\/span><\/a><span style=\"font-weight: 400\">\u9700\u8981\u60c5\u5883\u8108\u7d61\u3002\u904b\u7528<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/dynamic-content-email-marketing-strategy\/\"><span style=\"font-weight: 400\">\u52d5\u614b\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400\">\u5340\u584a\uff0c\u6839\u64da\u7528\u6236\u751f\u547d\u9031\u671f\u968e\u6bb5\u3001\u5fe0\u8aa0\u5ea6\u72c0\u614b\u6216\u4e92\u52d5\u7d00\u9304\uff0c\u986f\u793a\u5c08\u5c6c\u512a\u60e0\u3001\u7cbe\u9078\u5167\u5bb9\u6216\u7368\u4e00\u7121\u4e8c\u7684\u8a0a\u606f\u3002\u4f8b\u5982 SaaS \u516c\u53f8\u53ef\u4f9d\u7528\u6236\u7522\u696d\u7a81\u986f\u7279\u5b9a\u4f7f\u7528\u6848\u4f8b\uff1b\u65c5\u904a\u54c1\u724c\u5247\u53ef\u63a8\u9001\u6536\u4ef6\u4eba\u6700\u5e38\u700f\u89bd\u76ee\u7684\u5730\u7684\u512a\u60e0\u65b9\u6848\u3002\u884c\u70ba\u89f8\u767c\uff08\u5982\u8cfc\u7269\u8eca\u907a\u68c4\u63d0\u9192\u6216\u8cfc\u8cb7\u5f8c\u611f\u8b1d\u4fe1\uff09\u80fd\u63d0\u5347\u9867\u5ba2\u9ad4\u9a57\u7684\u50f9\u503c\u8207\u76f8\u95dc\u6027\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">11. \u63a1\u7528\u6c38\u7e8c\u4e14\u5408\u4e4e\u9053\u5fb7\u7684 EDM \u884c\u92b7\u505a\u6cd5<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u6c38\u7e8c\u6027\u6b63\u6210\u70ba\u54c1\u724c\u50f9\u503c\u7684\u5dee\u7570\u5316\u95dc\u9375\u3002\u4f60\u53ef\u4ee5\u900f\u904e\u58d3\u7e2e\u5716\u7247\u3001\u522a\u9664\u4e0d\u5fc5\u8981\u7684\u7a0b\u5f0f\u78bc\uff0c\u4ee5\u53ca<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-segmentation-4-ways-to-divide-your-list\/\"><span style=\"font-weight: 400\">\u540d\u55ae\u5206\u773e<\/span><\/a><span style=\"font-weight: 400\">\u4f86\u907f\u514d\u5bc4\u4fe1\u7d66\u4e0d\u6d3b\u8e8d\u7684\u4f7f\u7528\u8005\uff0c\u85c9\u6b64\u6e1b\u5c11\u96fb\u5b50\u90f5\u4ef6\u7684\u78b3\u8db3\u8de1\u3002\u5728\u9053\u5fb7\u5c64\u9762\u4e0a\uff0c\u63d0\u4f9b\u6e05\u695a\u7684\u53d6\u6d88\u8a02\u95b1\u9078\u9805\u3001\u5c0a\u91cd\u6536\u4ef6\u983b\u7387\u504f\u597d\uff0c\u4e26\u5728<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/website-forms-101\/\"><span style=\"font-weight: 400\">\u7db2\u7ad9\u8868\u55ae<\/span><\/a><span style=\"font-weight: 400\">\u4e2d\u4f7f\u7528\u900f\u660e\u7684\u8a9e\u8a00\u3002\u65bc\u8a0a\u606f\u4e2d\u5f37\u8abf\u4f60\u5c0d\u96b1\u79c1\u4fdd\u8b77\u53ca\u74b0\u4fdd\u6578\u4f4d\u5be6\u8e10\u7684\u627f\u8afe\uff0c\u80fd\u5920\u5efa\u7acb\u4fe1\u4efb\uff0c\u4e26\u5438\u5f15\u6ce8\u91cd\u74b0\u5883\u8207\u793e\u6703\u8cac\u4efb\u7684\u8a02\u95b1\u7528\u6236\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">12. \u4f7f\u7528\u81ea\u52d5\u5316\u63d0\u5347\u6548\u7387\u8207\u76f8\u95dc\u6027<\/span><\/h2>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/get-started-email-automation\/\"><span style=\"font-weight: 400\">\u5584\u7528\u81ea\u52d5\u5316<\/span><\/a><span style=\"font-weight: 400\">\u4e0d\u50c5\u80fd\u63d0\u9ad8\u6548\u7387\uff0c\u9084\u80fd\u63d0\u4f9b\u5373\u6642\u4e14\u5177\u60c5\u5883\u6027\u7684\u9ad4\u9a57\u3002\u5229\u7528\u884c\u70ba\u89f8\u767c\u689d\u4ef6\u4f86\u9032\u884c\u65b0\u624b\u5f15\u5c0e\u3001\u91cd\u65b0\u4e92\u52d5\u3001\u6d3b\u52d5\u63d0\u9192\u6216\u7e8c\u7d04\u901a\u77e5\u3002\u81ea\u52d5\u5316\u5206\u773e\uff0c\u4f9d\u64da\u5373\u6642\u4e92\u52d5\u72c0\u614b\u3001<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/lifecycle-email-marketing-campaigns\/\"><span style=\"font-weight: 400\">\u751f\u547d\u5468\u671f\u968e\u6bb5<\/span><\/a><span style=\"font-weight: 400\">\u6216\u504f\u597d\u4f86\u9396\u5b9a\u76ee\u6a19\u53d7\u773e\u3002\u5c07\u81ea\u52d5\u5316\u8207\u500b\u4eba\u5316\u7d50\u5408\uff0c\u8b93\u6bcf\u5c01\u90f5\u4ef6\u90fd\u50cf\u662f\u7cbe\u5fc3\u6311\u9078\uff0c\u540c\u6642\u6e1b\u8f15<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/ai-ready-marketing-team\/\"><span style=\"font-weight: 400\">\u884c\u92b7\u5718\u968a\u7684\u5de5\u4f5c\u8ca0\u64d4<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400\">2025 \u5e74\u7684\u5176\u4ed6\u89c0\u9ede<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400\"><b>\u5b57\u9ad4\u8207\u8996\u89ba\u8da8\u52e2\uff1a<\/b><span style=\"font-weight: 400\">\u5617\u8a66\u5275\u610f\u5b57\u9ad4\u3001\u55ae\u8272\u8abf\u914d\u8272\u65b9\u6848\uff0c\u4ee5\u53ca\u53d7\u793e\u7fa4\u5a92\u9ad4\u555f\u767c\u7684\u7248\u9762\u8a2d\u8a08\uff0c\u4ee5\u5438\u5f15\u76ee\u5149\u4e26\u50b3\u9054\u73fe\u4ee3\u611f\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u96b1\u79c1\u8207\u5b89\u5168\uff1a<\/b><span style=\"font-weight: 400\">\u6301\u7e8c\u95dc\u6ce8\u4e3b\u8981\u96fb\u5b50\u90f5\u4ef6\u4f9b\u61c9\u5546\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-authentication-an-email-marketing-guide\/\"><span style=\"font-weight: 400\">\u9a57\u8b49\u5354\u8b70<\/span><\/a><span style=\"font-weight: 400\">\u8207\u5b89\u5168\u63aa\u65bd\u66f4\u65b0\uff0c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/email-deliverability-101\/\"><span style=\"font-weight: 400\">\u78ba\u4fdd\u90f5\u4ef6\u5230\u9054\u7387<\/span><\/a><span style=\"font-weight: 400\">\u8207\u6536\u4ef6\u4eba\u4fe1\u4efb\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u4f9d\u7167\u9019\u4e9b\u6709\u7814\u7a76\u4f9d\u64da\u7684\u6700\u4f73\u505a\u6cd5\uff0c\u884c\u92b7\u4eba\u54e1\u80fd\u6253\u9020\u5728\u8996\u89ba\u4e0a\u5438\u775b\u3001\u6613\u65bc\u95b1\u8b80\u4e14\u9ad8\u6548\u80fd\u7684\u96fb\u5b50\u5831\uff0c\u5728 2025 \u5e74\u8207\u53d7\u773e\u7522\u751f\u5171\u9cf4\u4e26\u5e36\u4f86\u53ef\u8861\u91cf\u7684\u6210\u679c\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c08\u696d\u96fb\u5b50\u5831 \u5728 2025 \u5e74\u8a2d\u8a08\u6709\u6548\u7684\u96fb\u5b50\u5831\u9700\u8981\u4e00\u5957\u7279\u5b9a\u7684\u65b9\u6cd5\u3002\u60a8\u5fc5\u9808\u517c\u5177\u5275\u610f\u3001\u6280\u8853\u77e5\u8b58\uff0c\u4ee5\u53ca\u5c0d\u4f7f\u7528\u8005\u504f\u597d\u8b8a\u5316\u7684\u6df1\u5165\u7406\u89e3\u3002\u5176\u4e2d\u5c0d\u4f7f\u7528\u8005\u7684\u7406\u89e3\u5c24\u70ba\u95dc\u9375\u2014\u5982\u679c\u60a8\u4e0d\u662f\u5728\u70ba\u60a8\u7684\u53d7\u773e\u5beb\u5167\u5bb9\uff0c\u90a3\u60a8\u5230\u5e95\u662f\u5728\u505a\u4ec0\u9ebc\uff1f \u4ee5\u4e0b\u662f\u6700\u65b0\u7684\u3001\u7d93\u7814\u7a76\u8b49\u5be6\u7684\u6700\u4f73\u5be6\u52d9\uff0c\u53ef\u7528\u65bc\u88fd\u4f5c\u5c08\u696d\u4e14\u9ad8\u6548\u80fd\u7684\u96fb\u5b50\u5831\u3002\u9019\u4e9b\u5be6\u52d9\u7c21\u55ae\u76f4\u63a5\uff0c\u8b93\u60a8\u4e0d\u8cbb\u5439\u7070\u4e4b\u529b\u5c31\u80fd\u6253\u9020\u51fa\u8f49\u63db\u7387\u9ad8\u7684\u5c08\u696d\u96fb\u5b50\u5831\u3002 1. \u5584\u7528 AI \u9a45\u52d5\u7684\u500b\u4eba\u5316\u884c\u92b7 \u85c9\u7531\u6df1\u5165\u7684\u884c\u70ba\u5206\u6790\u548c\u4f7f\u7528\u5373\u6642\u7684\u5927\u898f\u6a21\u500b\u4eba\u5316\uff0cAI \u70ba EDM \u884c\u92b7\u5e36\u4f86\u9769\u547d\u6027\u7684\u6539\u8b8a\u3002\u4e0d\u53ea\u662f\u5957\u7528\u8a02\u95b1\u8005\u7684\u540d\u5b57\u90a3\u9ebc\u7c21\u55ae\u2014\u60a8\u53ef\u4ee5\u4f9d\u64da\u8cfc\u8cb7\u7d00\u9304\u3001\u700f\u89bd\u884c\u70ba\u3001\u6240\u5728\u5730\u5340\uff0c\u751a\u81f3\u662f\u958b\u4fe1\u6642\u9593\uff0c\u52d5\u614b\u8abf\u6574\u4fe1\u4ef6\u5167\u5bb9\u3002\u4f8b\u5982\uff0c\u96fb\u5546\u54c1\u724c\u53ef\u4ee5\u6839\u64da\u4e0d\u540c\u7528\u6236\u904e\u53bb\u9ede\u64ca\u904e\u7684\u5546\u54c1\uff0c\u986f\u793a\u4e0d\u540c\u7684\u63a8\u85a6\u5167\u5bb9\u3002\u518d\u642d\u914d AI \u6700\u4f73\u5316\u7684\u767c\u4fe1\u6642\u9593\u8207\u90f5\u4ef6\u4e3b\u65e8\uff0c\u4e0d\u53ea\u63d0\u9ad8\u958b\u555f\u7387\uff0c\u4e5f\u80fd\u63d0\u5347\u9ede\u64ca\u7387\u3002 2. \u52a0\u5165\u4e92\u52d5\u8207\u904a\u6232\u5316\u5143\u7d20 \u975c\u614b\u96fb\u5b50\u90f5\u4ef6\u7684\u5438\u5f15\u529b\u6b63\u9010\u6f38\u4e0b\u964d\u3002\u52a0\u5165\u4e92\u52d5\u5143\u7d20\uff0c\u4f8b\u5982\u5716\u7247\u8f2a\u64ad\u3001\u5373\u6642\u5012\u6578\u8a08\u6642\u5668\u3001\u522e\u522e\u5361\u6298\u6263\u3001\u6216\u62d6\u66f3\u6295\u7968\uff0c\u53ef\u4ee5\u8b93\u539f\u672c\u88ab\u52d5\u7684\u95b1\u8b80\u9ad4\u9a57\u8b8a\u5f97\u66f4\u6709\u8da3\u3002\u904a\u6232\u5316\u8a2d\u8a08\u4e0d\u50c5\u80fd\u5a1b\u6a02\u8b80\u8005\uff0c\u9084\u80fd\u6fc0\u767c\u884c\u52d5\u529b\u2014\u50cf\u662f\u8f49\u8f49\u6a02\u62bd\u734e\u3001\u7b54\u984c\u62bd\u734e\u6d3b\u52d5\u3001\u6216\u8a02\u95b1\u96fb\u5b50\u5831\u96c6\u9ede\u5fbd\u7ae0\u7b49\uff0c\u90fd\u80fd\u8b93\u8b80\u8005\u5728\u4fe1\u4ef6\u4e2d\u505c\u7559\u66f4\u4e45\u3001\u63d0\u5347\u4e92\u52d5\u7387\uff0c\u7279\u5225\u662f\u5c0d\u624b\u6a5f\u4f7f\u7528\u8005\u4f86\u8aaa\u6548\u679c\u66f4\u986f\u8457\u3002 3. \u91dd\u5c0d\u6df1\u8272\u6a21\u5f0f\u6700\u4f73\u5316 \u8d85\u904e 80% \u7684\u624b\u6a5f\u7528\u6236\u555f\u7528\u6df1\u8272\u6a21\u5f0f\uff0c\u5982\u679c\u6c92\u6709\u91dd\u5c0d\u9019\u9ede\u8a2d\u8a08\uff0c\u53ef\u80fd\u6703\u9020\u6210\u4e0d\u4f73\u7684\u4f7f\u7528\u9ad4\u9a57\u3002\u5efa\u8b70\u4f7f\u7528\u900f\u660e PNG \u800c\u975e JPG \u5716\u6a94\uff0c\u907f\u514d\u7d14\u767d\u6587\u5b57\u642d\u914d\u7d14\u9ed1\u80cc\u666f\uff0c\u4e26\u6e2c\u8a66\u96fb\u5b50\u90f5\u4ef6\u5728\u4e0d\u540c\u4fe1\u4ef6\u5ba2\u6236\u7aef\u7684\u5448\u73fe\u6548\u679c\u3002\u91dd\u5c0d\u6df1\u8272\u6a21\u5f0f\u9032\u884c\u5c08\u5c6c\u7684\u8a2d\u8a08\u8abf\u6574\uff0c\u4ee5\u7dad\u6301\u90f5\u4ef6\u7684\u8996\u89ba\u5438\u5f15\u529b\u548c\u53ef\u8b80\u6027\uff0c\u78ba\u4fdd\u5728\u4efb\u4f55\u4f7f\u7528\u8005\u8a2d\u5b9a\u4e0b\u90fd\u80fd\u7dad\u6301\u54c1\u724c\u7684\u4e00\u81f4\u6027\u3002 4. \u78ba\u4fdd\u6240\u6709\u4f7f\u7528\u8005\u7686\u53ef\u8f15\u9b06\u95b1\u8b80 \u8a2d\u8a08\u6642\u61c9\u8003\u616e\u5305\u5bb9\u6027\u3002\u4f7f\u7528\u8a9e\u610f\u5316 HTML \u4ee5\u652f\u63f4\u87a2\u5e55\u95b1\u8b80\u5668\uff0c\u78ba\u4fdd\u8272\u5f69\u5c0d\u6bd4\u7b26\u5408 WCAG \u6a19\u6e96\uff0c\u4e26\u907f\u514d\u50c5\u7528\u984f\u8272\u50b3\u9054\u8a0a\u606f\uff08\u4f8b\u5982\u7528\u7d05\u8272\u4ee3\u8868\u300c\u7dca\u6025\u300d\uff09\u3002\u6240\u6709\u5716\u7247\u90fd\u61c9\u52a0\u5165\u63cf\u8ff0\u6027\u66ff\u4ee3\u6587\u5b57\uff08alt text\uff09\uff0c\u6b63\u78ba\u4f7f\u7528\u6a19\u984c\uff08H1\u3001H2 \u7b49\uff09\uff0c\u4e26\u8b93\u9023\u7d50\u6587\u5b57\u6e05\u695a\u6613\u61c2\uff08\u4f8b\u5982\u300c\u4e0b\u8f09\u79cb\u5b63\u6307\u5357\u300d\u800c\u4e0d\u662f\u300c\u9ede\u64ca\u6b64\u8655\u300d\uff09\u3002\u9019\u4e9b\u505a\u6cd5\u80fd\u8b93\u6240\u6709\u7528\u6236\u90fd\u6709\u66f4\u597d\u7684\u9ad4\u9a57\uff0c\u4e5f\u80fd\u907f\u514d\u76f8\u95dc\u6cd5\u5f8b\u5408\u898f\u554f\u984c\u3002 5. \u512a\u5148\u63a1\u7528\u624b\u6a5f\u512a\u5148\u8a2d\u8a08 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\u5728\u64c1\u64e0\u7684\u6536\u4ef6\u5323\u4e2d\uff0c\u6e05\u6670\u52dd\u904e\u82b1\u4fcf\u3002\u4e3b\u65e8\u5b57\u6578\u5efa\u8b70\u63a7\u5236\u5728 40\u201350 \u500b\u5b57\u5143\u5167\uff0c\u9810\u89bd\u6587\u5b57\u61c9\u88dc\u5145\u800c\u975e\u91cd\u8907\u4e3b\u65e8\u5167\u5bb9\u3002\u6e2c\u8a66\u60c5\u611f\u8a98\u56e0\uff08\u597d\u5947\u5fc3\u3001\u6025\u8feb\u611f\u3001\u500b\u4eba\u5316\uff09\u8207\u50f9\u503c\u5c0e\u5411\u7684\u7528\u8a9e\uff08\u4f8b\u5982\u300c5 \u5206\u9418\u92b7\u552e\u6210\u9577\u6280\u5de7\u300d\uff09\u3002\u900f\u904e A\/B \u6e2c\u8a66\u8207 AI \u4e3b\u65e8\u7522\u751f\u5de5\u5177\uff0c\u627e\u51fa\u6700\u80fd\u6253\u52d5\u5404\u53d7\u773e\u65cf\u7fa4\u7684\u8868\u9054\u65b9\u5f0f\u3002 7. \u7dad\u6301\u54c1\u724c\u4e00\u81f4\u6027 \u96fb\u5b50\u90f5\u4ef6\u61c9\u662f\u54c1\u724c\u7684\u81ea\u7136\u5ef6\u4f38\u3002\u4f7f\u7528\u4e00\u81f4\u7684\u6a19\u984c\u6a23\u5f0f\u3001\u8a9e\u6c23\u3001\u8a9e\u8abf\uff0c\u4ee5\u53ca\u8996\u89ba\u5143\u7d20\uff08\u5982\u8abf\u8272\u677f\u3001\u5716\u793a\uff09\u4f86\u7dad\u6301\u6574\u9ad4\u4e00\u81f4\u6027\u3002\u9019\u80fd\u5f37\u5316\u54c1\u724c\u8fa8\u8b58\u5ea6\u4e26\u96a8\u6642\u9593\u7d2f\u7a4d\u4fe1\u4efb\u611f\u3002\u5efa\u7acb\u4e26\u9075\u5faa\u4e00\u5957\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u7cfb\u7d71\u6216\u98a8\u683c\u6307\u5357\uff0c\u8b93\u6574\u500b\u5718\u968a\u5728\u4e0d\u540c\u90e8\u9580\u6216\u96fb\u5b50\u5831\u4e2d\u64f4\u5927\u5167\u5bb9\u88fd\u4f5c\u6642\u90fd\u80fd\u4e00\u81f4\u904b\u7528\u3002 8.&hellip;<\/p>\n","protected":false},"author":361,"featured_media":43007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2641],"tags":[287,2892,2907,2915],"class_list":["post-43006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2641","tag-cta","tag-2892","tag-2907","tag-2915"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2025 \u5e74\u8a2d\u8a08\u5c08\u696d\u96fb\u5b50\u5831\u7684 12 \u9805\u6700\u4f73\u4f5c\u6cd5 - Benchmark \u6eff\u5ba2\u90f5\u4ef6<\/title>\n<meta name=\"description\" content=\"\u5c08\u696d\u96fb\u5b50\u5831 \u5728 2025 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