{"id":51874,"date":"2026-09-29T08:54:50","date_gmt":"2026-09-29T08:54:50","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?p=51874"},"modified":"2026-09-29T08:54:50","modified_gmt":"2026-09-29T08:54:50","slug":"15-%e5%88%86%e9%90%98%e9%9b%bb%e5%ad%90%e5%a0%b1%e5%81%a5%e6%aa%a2%ef%bc%9a%e5%bf%ab%e9%80%9f%e8%a9%95%e4%bc%b0%e6%82%a8%e7%9a%84%e9%9b%bb%e5%ad%90%e5%a0%b1%e6%98%af%e5%90%a6%e7%9c%9f%e7%9a%84","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/15-%e5%88%86%e9%90%98%e9%9b%bb%e5%ad%90%e5%a0%b1%e5%81%a5%e6%aa%a2%ef%bc%9a%e5%bf%ab%e9%80%9f%e8%a9%95%e4%bc%b0%e6%82%a8%e7%9a%84%e9%9b%bb%e5%ad%90%e5%a0%b1%e6%98%af%e5%90%a6%e7%9c%9f%e7%9a%84\/","title":{"rendered":"15 \u5206\u9418\u96fb\u5b50\u5831\u5065\u6aa2\uff1a\u5feb\u901f\u8a55\u4f30\u60a8\u7684\u96fb\u5b50\u5831\u662f\u5426\u771f\u7684\u6709\u6548"},"content":{"rendered":"<p><b>\u6838\u5fc3\u8981\u9ede<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">15 \u5206\u9418\u96fb\u5b50\u5831\u5065\u6aa2\u6db5\u84cb\u56db\u500b\u9818\u57df\uff1a\u540d\u55ae\u5065\u5eb7\u5ea6\u3001\u4e92\u52d5\u8da8\u52e2\u3001\u90f5\u4ef6\u5230\u9054\u7387\u8a0a\u865f\uff0c\u4ee5\u53ca\u5167\u5bb9\u8868\u73fe\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u76ee\u7684\u4e0d\u662f\u505a\u6df1\u5ea6\u7684\u6578\u64da\u5206\u6790\uff0c\u800c\u662f\u65e9\u671f\u767c\u73fe\u554f\u984c\u4e26\u91d0\u6e05\u4e0b\u4e00\u6b65\u7684\u91cd\u9ede\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5efa\u8b70\u6bcf\u6708\u57f7\u884c\u4e00\u6b21\u3001\u5728\u4efb\u4f55\u5927\u578b\u96fb\u5b50\u5831\u524d\u57f7\u884c\uff0c\u4ee5\u53ca\u5728\u60a8\u7b2c\u4e00\u6b21\u8b80\u5230\u9019\u7bc7\u6587\u7ae0\u6642\u57f7\u884c\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5927\u591a\u6578\u5718\u968a\u5728\u7b2c\u4e00\u6b21\u5065\u6aa2\u6642\uff0c\u5c31\u80fd\u767c\u73fe\u81f3\u5c11\u4e00\u500b\u503c\u5f97\u4fee\u5fa9\u7684\u554f\u984c\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u60a8\u6709\u5341\u500b\u5206\u9801\u958b\u8457\u3001\u5348\u9910\u524d\u9084\u6709\u4e09\u500b\u6703\u8b70\u8981\u958b\uff0c\u800c\u4e14\u96b1\u7d04\u89ba\u5f97\u81ea\u5df1\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/-software\/\"><span style=\"font-weight: 400\">\u96fb\u5b50\u5831\u8edf\u9ad4\u8868\u73fe\u4f3c\u4e4e\u4e0d\u5982\u9810\u671f<\/span><\/a><span style=\"font-weight: 400\">\u3002\u60a8\u5df2\u7d93\u597d\u5e7e\u500b\u6708\u6c92\u6709\u4ed4\u7d30\u6aa2\u67e5\u4e86\u3002\u60a8\u73fe\u5728\u60f3\u8a8d\u771f\u770b\u770b\uff0c\u4f46\u60a8\u6839\u672c\u6c92\u6709\u4e00\u5c0f\u6642\u7684\u7a7a\u6a94\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9019\u4efd\u5065\u6aa2\u5c31\u662f\u5c08\u70ba\u9019\u500b\u6642\u523b\u8a2d\u8a08\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u300c15 \u5206\u9418\u96fb\u5b50\u90f5\u4ef6\u5065\u6aa2\u300d\u7121\u6cd5\u53d6\u4ee3\u6bcf\u5b63\u7684\u6df1\u5ea6\u5831\u544a\u6216\u6b63\u5f0f\u7684\u7e3e\u6548\u5be9\u67e5\uff0c\u5b83\u662f\u4e00\u7a2e\u5feb\u901f\u8a55\u4f30\uff0c\u5c31\u50cf\u5e6b\u60a8\u7684\u96fb\u5b50\u5831\u6e2c\u91cf\u8eca\u5b50\u6c34\u6eab\u4e00\u6a23\u3002\u5b83\u61c9\u8a72\u8981\u5feb\u901f\u3001\u4e0d\u8cbb\u529b\uff0c\u4e26\u4e14\u80fd\u6709\u6548\u5728\u554f\u984c\u60e1\u5316\u524d\u53ca\u6642\u6514\u622a\u3002\u6bcf\u6708\u57f7\u884c\u4e00\u6b21\uff0c\u60a8\u5c31\u80fd\u5728\u65e9\u671f\u767c\u73fe\u5927\u90e8\u5206\u554f\u984c\uff1b\u5728\u5927\u578b\u96fb\u5b50\u5831\u524d\u57f7\u884c\u4e00\u6b21\uff0c\u60a8\u5c31\u80fd\u78ba\u8a8d\u81ea\u5df1\u662f\u5426\u5efa\u7acb\u5728\u5065\u5eb7\u7684\u57fa\u790e\u4e0a\uff1b\u800c\u7576\u60a8\u7b2c\u4e00\u6b21\u57f7\u884c\u6642\uff0c\u60a8\u53ef\u80fd\u6703\u767c\u73fe\u4e00\u4e9b\u8db3\u4ee5\u6539\u8b8a\u60a8\u4e0b\u500b\u6708\u898f\u5283\u7684\u65b0\u6536\u7a6b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b\u662f\u5065\u6aa2\u7684\u67b6\u69cb\uff0c\u5206\u70ba\u56db\u500b\u5404\u4f54 3 \u5230 4 \u5206\u9418\u7684\u6aa2\u67e5\u9805\u76ee\u3002\u60a8\u76f4\u63a5\u5728\u73fe\u6709\u7684\u96fb\u5b50\u5831\u5e73\u53f0\u5c31\u80fd\u5b8c\u6210\uff0c\u4e0d\u9700\u8981\u532f\u51fa\u4efb\u4f55\u8cc7\u6599\u3002<\/span><\/p>\n<p><b>\u514d\u8cbb\u8cc7\u6e90<\/b><a href=\"https:\/\/www.benchmarkemail.com\/resources\/email-marketing-quick-start\/\"><span style=\"font-weight: 400\"> EDM \u884c\u92b7\u5feb\u901f\u5165\u9580\u6307\u5357 \u2192<\/span><\/a><\/p>\n<h1><b>\u6aa2\u67e5 1\uff1a\u540d\u55ae\u5065\u5eb7\u5ea6\uff083 \u5206\u9418\uff09<\/b><\/h1>\n<p><span style=\"font-weight: 400\">\u958b\u555f\u60a8\u7684\u8a02\u95b1\u8005\u5100\u8868\u677f\uff0c\u4e26\u56de\u7b54\u4ee5\u4e0b\u56db\u500b\u554f\u984c\uff1a<\/span><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/grow-your-email-list\/\"><b>\u60a8\u73fe\u5728\u6709\u591a\u5c11\u300c\u6d3b\u8e8d\u8a02\u95b1\u8005\u300d<\/b><\/a><b>\uff1f<\/b><span style=\"font-weight: 400\"> \u6d3b\u8e8d\u6307\u7684\u662f\u5728\u904e\u53bb 90 \u5929\u5167\u66fe\u958b\u555f\u6216\u9ede\u64ca\u904e\u4fe1\u4ef6\u7684\u4eba\u3002\u6709\u4e9b\u5e73\u53f0\u6703\u76f4\u63a5\u986f\u793a\u9019\u500b\u6578\u5b57\uff1b\u5982\u679c\u60a8\u7684\u5e73\u53f0\u6c92\u6709\uff0c\u53ef\u4ee5\u770b\u770b\u6700\u8fd1\u4e94\u6b21\u96fb\u5b50\u5831\u7684\u958b\u555f\u7387\u4e26\u9032\u884c\u7c97\u7565\u4f30\u7b97\u3002<\/span><\/p>\n<p><b>\u9019\u8207\u4e00\u5e74\u524d\u76f8\u6bd4\u5982\u4f55\uff1f<\/b> <a href=\"https:\/\/www.benchmarkemail.com\/blog\/grow-your-email-list\/\"><span style=\"font-weight: 400\">\u540d\u55ae\u898f\u6a21<\/span><\/a><span style=\"font-weight: 400\">\u7684\u91cd\u8981\u6027\u4e0d\u5982\u300c\u767c\u5c55\u8da8\u52e2\u300d\u3002\u5982\u679c\u540d\u55ae\u6bcf\u6708\u6210\u9577 5% \u4e14\u4e92\u52d5\u4fdd\u6301\u7a69\u5b9a\uff0c\u4ee3\u8868\u72c0\u6cc1\u975e\u5e38\u826f\u597d\uff1b\u5982\u679c\u540d\u55ae\u9023\u7e8c\u516d\u500b\u6708\u6301\u5e73\u4e5f\u53ef\u4ee5\u63a5\u53d7\uff1b\u4f46\u5982\u679c\u540d\u55ae\u9010\u6708\u4e0b\u6ed1\uff0c\u5c31\u662f\u4e00\u500b\u503c\u5f97\u8abf\u67e5\u7684\u8b66\u8a0a\u3002<\/span><\/p>\n<p><b>\u6bcf\u6b21\u767c\u9001\u7684\u53d6\u6d88\u8a02\u95b1\u7387\u662f\u591a\u5c11\uff1f<\/b><span style=\"font-weight: 400\"> \u5065\u5eb7\u7684\u884c\u92b7\u8a08\u756b\uff0c\u6bcf\u6b21\u767c\u9001\u7684\u53d6\u6d88\u8a02\u95b1\u7387\u7d04\u843d\u5728 0.1% \u81f3 0.5% \u4e4b\u9593\u3002\u5982\u679c\u6301\u7e8c\u9ad8\u65bc 1%\uff0c\u610f\u5473\u8457\u60a8\u6b63\u5728\u767c\u9001\u7d66\u4e0d\u60f3\u8981\u9019\u4e9b\u5167\u5bb9\u7684\u4eba \u2014 \u53ef\u80fd\u662f\u76ee\u6a19\u53d7\u773e\u932f\u4e86\u3001\u5167\u5bb9\u932f\u4e86\uff0c\u6216\u662f\u767c\u9001\u983b\u7387\u4e0d\u5c0d\u3002<\/span><\/p>\n<p><b>\u60a8\u7684\u540d\u55ae\u4e2d\uff0c\u6709\u591a\u5c11\u6bd4\u4f8b\u5728\u904e\u53bb 90 \u5929\u5167\u6c92\u6709\u958b\u555f\u904e\u4efb\u4f55\u90f5\u4ef6\uff1f<\/b><span style=\"font-weight: 400\"> \u9019\u5c6c\u65bc\u60a8\u7684\u975e\u6d3b\u8e8d\u53d7\u773e\uff0c\u800c\u5927\u591a\u6578\u540d\u55ae\u5305\u542b\u7684\u975e\u6d3b\u8e8d\u8a02\u95b1\u8005\u5176\u5be6\u6bd4\u60f3\u50cf\u4e2d\u591a\u5f97\u591a\u3002\u5982\u679c\u9019\u500b\u6bd4\u4f8b\u8d85\u904e 40%\uff0c\u4ee3\u8868\u60a8\u6709<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-list-maintenance\/\"><span style=\"font-weight: 400\">\u540d\u55ae\u54c1\u8cea\u7684\u554f\u984c<\/span><\/a><span style=\"font-weight: 400\">\uff0c\u9019\u6b63\u5728\u6084\u6084\u640d\u5bb3\u60a8\u7684\u90f5\u4ef6\u5230\u9054\u7387\u3002\uff08\u6211\u5011\u5f8c\u9762\u6703\u518d\u8ac7\u5230\u9019\u500b\u554f\u984c\u3002\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e09\u5206\u9418\uff0c\u56db\u500b\u6578\u5b57\u3002\u73fe\u5728\u60a8\u5df2\u7d93\u77e5\u9053\u81ea\u5df1\u7684\u540d\u55ae\u662f\u5426\u5065\u5eb7\u4e86\u3002<\/span><\/p>\n<h1><b>\u6aa2\u67e5 2\uff1a\u4e92\u52d5\u8da8\u52e2\uff084 \u5206\u9418\uff09<\/b><\/h1>\n<p><span style=\"font-weight: 400\">\u62c9\u51fa\u6700\u8fd1 5 \u5230 10 \u6b21\u96fb\u5b50\u5831\u7684\u8868\u73fe\uff0c\u4e26\u89c0\u5bdf\u4ee5\u4e0b\u4e09\u9ede\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>\u958b\u555f\u7387\u3002<\/b><span style=\"font-weight: 400\"> \u4e0d\u8981\u904e\u5ea6\u57f7\u8457\u65bc\u7d55\u5c0d\u6578\u503c\u3002<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/mail-privacy-protection\/\"><span style=\"font-weight: 400\">Apple \u7684\u90f5\u4ef6\u96b1\u79c1\u4fdd\u8b77\u529f\u80fd\uff08MPP\uff09<\/span><\/a><span style=\"font-weight: 400\">\u81a8\u8139\u4e86\u958b\u555f\u7387\uff0c\u4f7f\u9019\u4e9b<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-open-rate\/\"><span style=\"font-weight: 400\">\u958b\u555f\u7387<\/span><\/a><span style=\"font-weight: 400\">\u6578\u64da\u4e0d\u5982\u4ee5\u5f80\u53ef\u9760\u3002\u91cd\u8981\u7684\u662f\u300c\u8da8\u52e2\u300d\u3002\u8207\u60a8\u4e09\u500b\u6708\u6216\u516d\u500b\u6708\u524d\u7684\u57fa\u6e96\u76f8\u6bd4\uff0c\u958b\u555f\u7387\u662f\u5728\u4e0a\u5347\u3001\u4e0b\u964d\u9084\u662f\u6301\u5e73\uff1f\u6301\u7e8c\u4e0b\u6ed1\u7684\u8da8\u52e2\u662f\u660e\u78ba\u7684\u8b66\u8a0a\uff0c\u4ee3\u8868\u60a8\u7684\u5bc4\u4ef6\u4eba\u4fe1\u8b7d\u3001\u5167\u5bb9\u76f8\u95dc\u6027\u6216\u4e3b\u65e8\u5438\u5f15\u529b\u6b63\u5728\u9000\u5316\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>\u9ede\u64ca\u7387\u3002<\/b><span style=\"font-weight: 400\"> \u9019\u662f\u66f4\u53ef\u9760\u7684\u4e92\u52d5\u8a0a\u865f\u3002\u5927\u5bb6\u6709\u9ede\u64ca\u55ce\uff1f\u5065\u5eb7\u7684\u9ede\u64ca\u7387<\/span><a href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing-benchmarks\/\"><span style=\"font-weight: 400\">\u56e0\u884c\u696d\u800c\u7570<\/span><\/a><span style=\"font-weight: 400\">\uff0c1% \u5230 5% \u4e4b\u9593\u90fd\u5728\u6b63\u5e38\u7bc4\u570d\u5167\uff0c\u4f46\u540c\u6a23\u5730\uff0c\u8da8\u52e2\u6bd4\u7d55\u5c0d\u6578\u5b57\u66f4\u91cd\u8981\u3002\u9ede\u64ca\u7387\u4e0b\u6ed1\u901a\u5e38\u4ee3\u8868\u60a8\u7684\u5167\u5bb9\u4e0d\u518d\u7b26\u5408\u53d7\u773e\u7684\u671f\u5f85\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>\u9ede\u64ca\u958b\u555f\u7387\uff08CTOR\uff09\u3002<\/b><span style=\"font-weight: 400\"> \u5728\u958b\u555f\u90f5\u4ef6\u7684\u4eba\u7576\u4e2d\uff0c\u6709\u591a\u5c11\u6bd4\u4f8b\u9ede\u64ca\u4e86\u9023\u7d50\uff1f\u9019\u500b\u6307\u6a19\u80fd\u5c07\u300c\u5167\u5bb9\u54c1\u8cea\u300d\u8207\u300c<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-subject-line-tips-that-truly-work\/\"><span style=\"font-weight: 400\">\u4e3b\u65e8\u54c1\u8cea<\/span><\/a><span style=\"font-weight: 400\">\u300d\u5206\u958b\u8a55\u4f30\u3002\u9ad8\u958b\u555f\u7387\u4f46\u4f4e\u9ede\u64ca\u958b\u555f\u7387\uff0c\u8868\u793a\u60a8\u7684\u4e3b\u65e8\u5c0d\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\u7684\u627f\u8afe\u904e\u65bc\u8a87\u5927\uff0c\u4f46\u90f5\u4ef6\u5167\u5bb9\u672a\u80fd\u6eff\u8db3\u671f\u5f85\uff1b\u4f4e\u958b\u555f\u7387\u4f46\u9ad8\u9ede\u64ca\u958b\u555f\u7387\uff0c\u5247\u4ee3\u8868\u96d6\u7136\u958b\u555f\u7684\u4eba\u5c11\uff0c\u4f46\u958b\u555f\u7684\u4eba\u4e92\u52d5\u610f\u9858\u6975\u9ad8 \u2014 \u60a8\u7684\u554f\u984c\u53ea\u5728\u65bc\u66dd\u5149\u5ea6\uff0c\u800c\u975e\u5167\u5bb9\u672c\u8eab\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u9019\u4e09\u500b\u6578\u5b57\u76f8\u8f14\u76f8\u6210\uff0c\u80fd\u544a\u8a34\u60a8\u8a72\u628a\u7126\u9ede\u653e\u5728\u54ea\u88e1\u3002\u4e3b\u65e8\u512a\u5316\u3001\u5167\u5bb9\u8abf\u6574\u6216\u540d\u55ae\u6e05\u7406\uff0c\u80fd\u5728\u56db\u5206\u9418\u5167\u8b93\u60a8\u770b\u6e05\u54ea\u88e1\u624d\u662f\u74f6\u9838\u6240\u5728\u3002<\/span><\/p>\n<p><b>\u514d\u8cbb\u8cc7\u6e90<\/b><a href=\"https:\/\/www.benchmarkemail.com\/resources\/email-marketing-benchmarks-report\/\"><span style=\"font-weight: 400\"> EDM \u884c\u92b7\u57fa\u6e96\u5831\u544a \u2192<\/span><\/a><\/p>\n<h1><b>\u6aa2\u67e5 3\uff1a\u90f5\u4ef6\u5230\u9054\u7387\u8a0a\u865f\uff084 \u5206\u9418\uff09<\/b><\/h1>\n<p><span style=\"font-weight: 400\">\u9019\u662f\u5927\u591a\u6578\u884c\u92b7\u4eba\u54e1\u6703\u5ffd\u7565\u7684\u90e8\u5206\uff0c\u4f46\u4e5f\u662f\u6700\u4e0d\u61c9\u8a72\u5ffd\u7565\u7684\u5730\u65b9\u3002\u5230\u9054\u7387\u554f\u984c\u53ef\u80fd\u6703\u5728\u7121\u4eba\u5bdf\u89ba\u7684\u60c5\u6cc1\u4e0b\uff0c\u6084\u6084\u6bc0\u6389\u60a8\u6578\u500b\u6708\u7684\u884c\u92b7\u6210\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9996\u5148\uff0c\u6aa2\u67e5\u60a8\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/reduce-email-bounce-rate-and-improve-deliverability\/\"><span style=\"font-weight: 400\">\u9000\u4ef6\u7387\uff08Bounce Rate\uff09<\/span><\/a><span style=\"font-weight: 400\">\u3002 \u6bcf\u6b21\u96fb\u5b50\u5831\u7684\u786c\u9000\u4ef6\uff08Hard Bounce\uff09\u61c9\u63a7\u5236\u5728 2% \u4ee5\u4e0b\u3002\u5982\u679c\u6301\u7e8c\u9ad8\u65bc\u6b64\u6578\u503c\uff0c\u4ee3\u8868\u60a8\u6b63\u5728\u767c\u9001\u7d66\u904e\u671f\u7684\u540d\u55ae\uff0c\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546\uff08\u5982 Gmail\u3001Outlook\uff09\u5c07\u66f4\u6709\u53ef\u80fd\u628a\u4f60\u7684\u90f5\u4ef6<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/spam-prevention-requirements\/\"><span style=\"font-weight: 400\">\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5176\u6b21\uff0c\u6aa2\u67e5\u60a8\u7684\u5783\u573e\u90f5\u4ef6\u6295\u8a34\u7387\uff08Spam Complaint Rate\uff09<\/span><b>\u3002<\/b><span style=\"font-weight: 400\">\u4efb\u4f55\u9ad8\u65bc 0.1% \u7684\u6578\u5b57\u90fd\u662f\u554f\u984c\uff1b\u9ad8\u65bc 0.3% \u5c31\u6703\u88ab\u5404\u5927\u6536\u4ef6\u7bb1\u4f9b\u61c9\u5546\u5217\u5165\u9ed1\u540d\u55ae\u3002\u5982\u679c\u60a8\u7684\u5e73\u53f0\u80fd\u6309\u55ae\u6b21\u767c\u9001\u67e5\u770b\u6295\u8a34\u7387\uff0c\u8acb\u6383\u63cf\u662f\u5426\u6709\u7a81\u589e\u7684\u60c5\u6cc1\u3002\u7a81\u7136\u98c6\u9ad8\u901a\u5e38\u6307\u5411\u67d0\u6b21\u7279\u5b9a\u7684\u767c\u9001\u89f8\u53ca\u4e86\u932f\u8aa4\u7684\u53d7\u773e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7b2c\u4e09\uff0c\u89c0\u5bdf\u4e0d\u540c\u90f5\u4ef6\u670d\u52d9\u4f9b\u61c9\u5546\u4e4b\u9593\u7684\u4e92\u52d5\u8868\u73fe\u3002 \u5927\u591a\u6578\u5e73\u53f0\u6703\u9032\u884c\u5206\u985e\uff1aGmail\u3001Yahoo\u3001Outlook\u3001Apple Mail\u3002\u5982\u679c\u4f60\u7684 Gmail \u958b\u555f\u7387\u5f88\u5065\u5eb7\uff0c\u4f46 Outlook \u7684\u958b\u555f\u7387\u53ea\u6709 5%\uff0c\u4ee3\u8868\u60a8\u9047\u5230\u4e86\u91dd\u5c0d Microsoft \u904e\u6ffe\u6a5f\u5236\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-deliverability-101\/\"><span style=\"font-weight: 400\">\u90f5\u4ef6\u5230\u9054\u7387\u554f\u984c<\/span><\/a><span style=\"font-weight: 400\">\u3002\u9019\u662f\u53ef\u4ee5\u4fee\u5fa9\u7684\uff0c\u524d\u63d0\u662f\u60a8\u5fc5\u9808\u5148\u6ce8\u610f\u5230\u5b83\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7b2c\u56db\uff0c\u5bc4\u4e00\u5c01<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-testing\/\"><span style=\"font-weight: 400\">\u6e2c\u8a66\u4fe1<\/span><\/a><span style=\"font-weight: 400\">\u7d66\u81ea\u5df1\uff0c\u4e26\u6aa2\u67e5\u4e09\u4ef6\u4e8b<\/span><b>\uff1a<\/b><span style=\"font-weight: 400\">\u90f5\u4ef6\u662f\u5426\u9806\u5229\u9032\u5165\u6536\u4ef6\u5323\uff1f\u5728\u624b\u6a5f\u4e0a\u7684\u6392\u7248\u662f\u5426\u6b63\u78ba\uff1f\u5716\u7247\u662f\u5426\u80fd\u6b63\u5e38\u8f09\u5165\uff1f\u60a8\u6703\u9a5a\u8a1d\u5730\u767c\u73fe\uff0c\u7adf\u7136\u6709\u9019\u9ebc\u591a\u54c1\u724c\u82b1\u4e86\u6578\u9031\u7cbe\u5fc3\u88fd\u4f5c\u96fb\u5b50\u5831\uff0c\u537b\u5f9e\u672a\u5728\u624b\u6a5f\u4e0a\u958b\u555f\u78ba\u8a8d\u904e\u3002<\/span><\/p>\n<h1><b>\u6aa2\u67e5 4\uff1a\u5167\u5bb9\u8868\u73fe\uff084 \u5206\u9418\uff09<\/b><\/h1>\n<p><span style=\"font-weight: 400\">\u6700\u5f8c\uff0c\u4f86\u770b\u770b\u5167\u5bb9\u3002\u554f\u984c\u4e0d\u5728\u65bc\u300c\u9019\u6b21\u96fb\u5b50\u5831\u505a\u5f97\u597d\u4e0d\u597d\uff1f\u300d\uff0c\u800c\u662f\u300c\u6211\u7684\u53d7\u773e\u5c0d\u4ec0\u9ebc\u6a23\u7684\u5167\u5bb9\u6703<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-drive-engagement-and-conversions-through-content-marketing\/\"><span style=\"font-weight: 400\">\u7522\u751f\u7a69\u5b9a\u7684\u4e92\u52d5<\/span><\/a><span style=\"font-weight: 400\">\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5c07\u6700\u8fd1 10 \u6b21\u96fb\u5b50\u5831\u6309\u300c\u9ede\u64ca\u958b\u555f\u7387\u300d\u9032\u884c\u6392\u5e8f\u3002\u524d\u4e09\u540d\u662f\u53d7\u773e\u5728\u544a\u8a34\u60a8\u4ed6\u5011\u60f3\u770b\u9019\u985e\u5167\u5bb9\uff1b\u5f8c\u4e09\u540d\u5247\u662f\u4ed6\u5011\u5728\u63d0\u9192\u60a8\u54ea\u4e9b\u5167\u5bb9\u8a72\u6e1b\u5c11\u767c\u9001\u6216\u9032\u884c\u8abf\u6574\u3002\u5c0b\u627e\u5176\u4e2d\u7684\u898f\u5f8b\uff1a<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-ultimate-guide-for-content-creation\/\"><span style=\"font-weight: 400\">\u8868\u73fe\u6700\u597d\u7684\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400\">\u662f\u6559\u80b2\u578b\uff1f\u4fc3\u92b7\u578b\uff1f\u65b0\u805e\u8cc7\u8a0a\u578b\uff1f\u5e55\u5f8c\u82b1\u7d6e\u578b\uff1f\u6545\u4e8b\u5206\u4eab\u578b\uff1f\u9084\u662f\u6e05\u55ae\u6574\u7406\u578b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u63a5\u8457\u89c0\u5bdf\u90f5\u4ef6\u4e3b\u65e8\u3002\u5728\u958b\u555f\u7387\u6700\u9ad8\u7684\u4e94\u6b21\u96fb\u5b50\u5831\u4e2d\uff0c\u4e3b\u65e8\u6709\u4ec0\u9ebc\u5171\u901a\u9ede\uff1f\u9577\u5ea6\u3001\u8a9e\u6c23\u3001\u6578\u5b57\u7684\u4f7f\u7528\u3001\u7591\u554f\u53e5\u8207\u9673\u8ff0\u53e5\u3001\u662f\u5426\u6709<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\"><span style=\"font-weight: 400\">\u500b\u4eba\u5316<\/span><\/a><span style=\"font-weight: 400\">\u8a2d\u5b9a\uff1f\u5728\u8868\u73fe\u6700\u5dee\u7684\u4e94\u500b\u9805\u76ee\u4e2d\uff0c\u53c8\u6709\u4f55\u4e0d\u540c\uff1f\u60a8\u4e0d\u9700\u8981\u5c0b\u627e\u842c\u80fd\u516c\u5f0f\uff0c\u60a8\u9700\u8981\u7684\u662f\u95dc\u65bc\u300c\u4ec0\u9ebc\u80fd\u5438\u5f15\u7279\u5b9a\u53d7\u773e\u6ce8\u610f\u529b\u300d\u7684\u771f\u5be6\u8a0a\u865f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6700\u5f8c\uff0c\u6aa2\u67e5\u60a8\u6700\u65b0\u7684<\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/write-welcome-emails-turn-subscribers-leads\/\"><span style=\"font-weight: 400\">\u6b61\u8fce\u90f5\u4ef6<\/span><\/a><span style=\"font-weight: 400\">\u6216\u8a3b\u518a\u89f8\u767c\u90f5\u4ef6\u3002\u6587\u5b57\u662f\u5426\u4f9d\u7136\u901a\u9806\uff1f\u662f\u5426\u7b26\u5408\u60a8\u73fe\u5728\u4f7f\u7528\u7684\u54c1\u724c\u8a9e\u6c23\uff1f\u6b61\u8fce\u90f5\u4ef6\u7684\u5167\u5bb9\u5f88\u5bb9\u6613\u5728\u4e0d\u77e5\u4e0d\u89ba\u4e2d\u904e\u6642\u3002<\/span><\/p>\n<p><b>\u514d\u8cbb\u8cc7\u6e90<\/b><a href=\"https:\/\/www.benchmarkemail.com\/resources\/email-marketing-metrics-webinar\/\"><span style=\"font-weight: 400\"> \u8d85\u8d8a\u958b\u555f\u7387\uff1a\u60a8\u61c9\u8a72\u8ffd\u8e64\u7684\u95dc\u9375 EDM \u884c\u92b7\u6307\u6a19 \u2192<\/span><\/a><\/p>\n<h1><b>\u767c\u73fe\u554f\u984c\u5f8c\u8a72\u600e\u9ebc\u505a<\/b><\/h1>\n<p><span style=\"font-weight: 400\">15 \u5206\u9418\u904e\u53bb\u4e86\uff0c\u60a8\u73fe\u5728\u6709\u4e86\u56db\u500b\u554f\u984c\u89e3\u7b54\uff1a\u60a8\u7684\u540d\u55ae\u5065\u5eb7\u55ce\uff1f\u60a8\u7684\u4e92\u52d5\u8da8\u52e2\u671d\u8457\u6b63\u78ba\u7684\u65b9\u5411\u767c\u5c55\u55ce\uff1f\u90f5\u4ef6\u5230\u9054\u7387\u8a0a\u865f\u662f\u5426\u4e7e\u6de8\uff1f\u60a8\u7684\u5167\u5bb9\u662f\u5426\u7b26\u5408\u53d7\u773e\u771f\u6b63\u7684\u9700\u6c42\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u4e00\u5207\u770b\u8d77\u4f86\u90fd\u4e0d\u932f\uff0c\u4ee3\u8868\u60a8\u82b1\u4e86 15 \u5206\u9418\u78ba\u8a8d\u81ea\u5df1\u53ef\u4ee5\u7e7c\u7e8c\u7dad\u6301\u73fe\u6709\u7684\u7b56\u7565\u3002\u5982\u679c\u767c\u73fe\u7570\u5e38\uff0c\u60a8\u73fe\u5728\u7cbe\u6e96\u77e5\u9053\u4e86\u8a72\u5f80\u54ea\u88e1\u6df1\u5165\u6316\u6398\u3002\u9019\u5c31\u662f\u9019\u9805\u5065\u6aa2\u7684\u6839\u672c\u76ee\u7684\uff1a\u82b1\u5c11\u91cf\u7684\u6642\u9593\uff0c\u627e\u51fa\u5927\u91cf\u6642\u9593\u61c9\u8a72\u6295\u5165\u5728\u54ea\u88e1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6bcf\u6708\u9032\u884c\u9019\u9805\u5065\u6aa2\u7684\u884c\u92b7\u4eba\u54e1\uff0c\u96fb\u5b50\u5831\u696d\u52d9\u5f9e\u4e0d\u6703\u51fa\u73fe\u91cd\u5927\u610f\u5916\uff1b\u800c\u90a3\u4e9b\u4e0d\u505a\u7684\u884c\u92b7\u4eba\u54e1\uff0c\u5247\u7e3d\u662f\u610f\u5916\u4e0d\u65b7\u3002<\/span><\/p>\n<h1><b>\u5e38\u898b\u554f\u984c<\/b><\/h1>\n<h2><b>\u6211\u61c9\u8a72\u591a\u4e45\u57f7\u884c\u4e00\u6b21\u9019\u9805\u5065\u6aa2\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">\u5c0d\u5927\u591a\u6578\u5718\u968a\u4f86\u8aaa\uff0c\u6bcf\u6708\u4e00\u6b21\u662f\u5408\u9069\u7684\u983b\u7387\u3002\u5982\u679c\u60a8\u7684\u767c\u4fe1\u983b\u7387\u9ad8\u65bc\u6bcf\u9031\u4e00\u6b21\u6216\u6b63\u5728\u9032\u884c\u6d3b\u8e8d\u7684\u96fb\u5b50\u5831\uff0c\u6bcf\u5169\u9031\u4e00\u6b21\u6703\u66f4\u597d\u3002\u5e74\u5ea6\u5065\u6aa2\u983b\u7387\u592a\u4f4e\uff0c\u7121\u6cd5\u5728\u5230\u9054\u7387\u554f\u984c\u7d2f\u7a4d\u64f4\u5927\u524d\u53ca\u6642\u767c\u73fe\u3002<\/span><\/p>\n<h2><b>\u5408\u7406\u7684\u76ee\u6a19\u958b\u555f\u7387\u662f\u591a\u5c11\uff1f<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u9019\u56e0\u884c\u696d\u800c\u7570\u300215% \u5230 35% \u4e4b\u9593\u7684\u4efb\u4f55\u6578\u503c\u90fd\u5728\u6b63\u5e38\u7bc4\u570d\u5167\u3002\u8da8\u52e2\u6bd4\u7d55\u5c0d\u6578\u5b57\u66f4\u91cd\u8981\u3002\u6708\u5fa9\u4e00\u6708\u6301\u7e8c\u4e0b\u6ed1\u624d\u662f\u8b66\u544a\u8a0a\u865f\uff0c\u800c\u975e\u7279\u5b9a\u7684\u6578\u503c\u9580\u6abb\u3002<\/span><\/p>\n<h2><b>\u6211\u61c9\u8a72\u522a\u9664\u975e\u6d3b\u8e8d\u8a02\u95b1\u8005\u55ce\uff1f<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u6700\u7d42\u662f\u9700\u8981\u7684\uff0c\u4f46\u8acb\u5148\u5617\u8a66\u300c\u91cd\u65b0\u4e92\u52d5\u884c\u92b7\u300d\u3002\u5c08\u9580\u5411\u60a8\u7684\u975e\u6d3b\u8e8d\u53d7\u773e\u767c\u9001 1 \u5230 3 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style=\"font-weight: 400\">\u8acb\u9a57\u8b49\u60a8\u7684\u767c\u9001\u7db2\u57df\uff08SPF\u3001DKIM \u548c DMARC\uff09<\/span><\/a><span style=\"font-weight: 400\">\u3002\u4fdd\u6301\u7a69\u5b9a\u7684\u767c\u4fe1\u983b\u7387\uff0c\u907f\u514d\u4e0d\u53ef\u9810\u6e2c\u7684\u66b4\u589e\u5f0f\u767c\u4fe1\u3002<\/span><\/p>\n<h2><b>\u5982\u679c\u6211\u7684\u6578\u64da\u4e0d\u8db3\u4ee5\u9032\u884c\u5065\u6aa2\u600e\u9ebc\u8fa6\uff1f<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u5982\u679c\u60a8\u767c\u9001\u7684\u96fb\u5b50\u5831\u5c11\u65bc\u4e94\u6b21\uff0c\u8acb\u5c08\u6ce8\u65bc\u300c\u540d\u55ae\u5065\u5eb7\u5ea6\u300d\u548c\u300c\u90f5\u4ef6\u5230\u9054\u7387\u300d\u3002\u5167\u5bb9\u8da8\u52e2\u6703\u96a8\u8457\u6642\u9593\u63a8\u79fb\u9010\u6f38\u986f\u73fe\u3002\u5728\u5efa\u7acb\u8d77\u53ef\u4f9b\u6bd4\u8f03\u7684\u57fa\u6e96\u524d\uff0c\u53ef\u4ee5\u5728\u6bcf\u6b21\u767c\u9001\u5f8c\u9032\u884c\u5feb\u901f\u5be9\u67e5\uff0c\u800c\u4e0d\u662f\u6bcf\u6708\u4e00\u6b21\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6838\u5fc3\u8981\u9ede 15 \u5206\u9418\u96fb\u5b50\u5831\u5065\u6aa2\u6db5\u84cb\u56db\u500b\u9818\u57df\uff1a\u540d\u55ae\u5065\u5eb7\u5ea6\u3001\u4e92\u52d5\u8da8\u52e2\u3001\u90f5\u4ef6\u5230\u9054\u7387\u8a0a\u865f\uff0c\u4ee5\u53ca\u5167\u5bb9\u8868\u73fe\u3002 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