Benchmark Email Monthly Newsletter

Dear First Name

Have you had a chance to check out the new Benchmark Partner Dashboard? We've made it easier to navigate through your Benchmark interface by creating a whole new section specifically for Partners.

Our B2B and Online Branding blog Cool Stuff for Small Business is growing and we've added new guest bloggers to our small biz roster. If you'd like to blog or write an article for Benchmark, send me an email and get in on the action!

Normally I'd close with a reflection on the beautiful weather here in California but unfortunately this spring has seen a lot of turmoil and foul weather in the American South. Benchmark extends its heartfelt condolences to all those who live, work or have loved ones in the region during this difficult time.

Sincerely,

Daniel Miller
Sales/Partner Manager
daniel.miller@benchmarkemail.com
800-430-4095 Ext. 20
(562) 286-6820 - Direct

Daniel Miller
Sales/Partner Manager

Use Your Partnership to Its Full Advantage
New Features to Promote
Good to Know
Expert Advice
It's Easy to Recommend Benchmark Email
Join over 73,000 small businbess users

Benchmark Email Monthly Newsletter
You can view everything you need to get started at this link: http://www.benchmarkemail.com/Partner

  Use Your Partnership to Its Full Advantage
As a partner, you receive recurring monthly income when a referral signs up for a paid plan. There is no payment threshold or monthly target, just 25% of every payment the referred customer makes. For a single purchaser of one of our larger plans, you can make up to $125 in monthly residual income on an open-ended basis. And multiple referrals add up quickly. Some of our Benchmark Email partners earn over $5,000 per month.
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  New Features to Promote
Expanding Social Media Integration
Benchmark is increasing its cross-channel marketing reach every month. Last month we unveiled our Facebook App, allowing users to sign up subscribers directly from their Fan Pages, and the RSS-to-Email function in the month before that. We also offer a WordPress Plugin to subscribe, manage and email blog readers. Software users can also add Facebook Like buttons to their emails as well as LinkedIn Share buttons and Twitter buttons. Our social networking templates are available in multiple styles for each platform and users can also embed YouTube, Vimeo and Blip.tv videos in their emails. Something big is about to happen to Benchmark Email. Stay tuned to our social scene in the coming months for updates. Until then, check out or Social Media Integration page for more information on our current social features!

New Email Marketing Manual
It's been a busy month at Benchmark Email. We've been tinkering with the site and streamlining it for some major changes (including opening up our browser compatibility) so only one new manual for this month. For Dental and Orthodontic offices who are ready to explore email marketing, there's a complete:

Dental & Orthodontic Email Marketing Manual

B2B Updates and Marketing News
Benchmark is proud to introduce our newest blogger, Shireen Qudosi, our Online Marketing and Small Business Advocate. Having written for over 75 publications and launched several successful new media campaigns, Ms. Qudosi brings a wealth of professional B2B and entrepreneurial savvy to the table. Check out her recent blogs on Online Tools and Applications and Online Branding to gather the latest information on growing and expanding your digital business.

  Good to Know
In a 2010 ExactTarget study on social and email consumer behavior, U.S. internet users were found to engage with 7.9 brands on Twitter, 9.4 brands on Facebook and 11.8 brands via email. The percentage of U.S. users who interacted with brands through email - and only email - was 56%.

  Expert Advice
Web marketing guru Chris Brogan wrote a handy guest blog for us this month extolling the virtues of email marketing and how to excite your subscribers. Here's an excerpt:

Be Personal
I write all my email newsletters in the first person. I never use "you guys" or "all of you" or anything that intimates that the conversation is beyond you and me.

Be Brief
No one has time to read more than 500 words. We're a world of people who scan the preview pane to determine whether we should read further. Honor that.

Be Succinct
Use only one call to action per email. Any more than that and you run the risk of getting nowhere.

Be Consistent
Send out email as consistently as you can muster without annoying people. Was your cost-to-acquire those subs worth you bullying them into pushing the spam button?

End with Social Sharing
Your email service provider should have social sharing, like "post to Facebook, LinkedIn, Twitter," etc. If not, you're missing the biggest reach-booster ever invented for email. Demand it if they aren't providing it."
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  It's Easy to Recommend Benchmark Email

When a prospect asks about Benchmark Email, what will you tell them? The facts are a great place to start:

Over 400 holiday and professional templates that are fully customizable and incredibly easy to design
Surveys, polls, campaign archiving, geographic mapping, tracking and reporting, social sharing - all of it comes free with even our lowest plans
Those plans start at $9.95/month and our flexible pricing structures are designed with the small business owner in mind
Video emails that easily link from a website's URL. No embed codes necessary!
Benchmark Email's social media integration extends your email campaigns to Twitter, Facebook and LinkedIn with the click of a mouse
A dedicated server and top-notch deliverability for even our largest volume senders
If a user is too busy, We Do It for You! And not too shabbily either, if I say so myself

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