Benchmark Email surveys featuring questions on products or services are far superior to the more traditional survey methods. Don’t believe us? Here are five reasons why:

1) Speedy results: The instant customers answer your email survey, the results are logged.

2) Cost savings: Survey teams and snail mail postage are far more expensive than email marketing campaigns.

3) Customer convenience: Customers can answer email surveys in their own time.

4) Instant incentives : You can offer your customers a discount, free gift or other enticement, and reward them when they finish the survey.

5) Cross-selling opportunities: Use a survey email to showcase a relevant product or guide a customer back to your Website.

Create surveys with as many as 20 questions with Benchmark Email’s robust toolset. Just follow these steps:

To choose which layout you want to place your survey in, browse through the email layouts you’ve created. You can also create an entirely new layout. We’ve chosen a previously created email layout offering 75 percent off trips to London.

Make sure your info is correct, including the subject line of the email and where it’s coming from. Go into the layout editor. When you’re in the editor, you can make any design changes you’d like before you create the survey. When you’re satisfied with how things look, move on to the next step.

You’ll now be taken to a screen that asks you if you’d like to insert a survey. Click yes. Use the pull down menu to pick the option “create new survey”.

Name the survey and describe it (for your own purposes). Fill in the questions you’d like customers to answer. You can create up to 20 questions. Each question has five answer options, as well as one fill-in-the-blank field.

Once you’ve finished creating your survey questions, you’ll be asked if you’d like to edit the survey link within the HTML editor. We recommend clicking yes. This gives you a chance to write the text that the link will show, as well place the link where you want to within the layout.

Open the editor. Find a spot in your email where you want the survey link to sit. Click on that spot and then click on the Insert Survey Link button at the top of the editor window. A small window will pop up asking you to name the survey link (this is the text the customer will click on to take the survey). We chose the words “Start our survey”. Once you’re finished in the editor, move on to the next step.


Fill out your unsubscribe information, including your address. Now you’re ready to launch your email survey campaign!

Once customers have received your survey, measure their response by clicking on the Reports tab, and then the Surveys sub tab. This page will show you how many people answered the survey, what their answers were, and other important info.

Warm Regards.


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I hope you have found the above information helpful. You can email me at or visit me on the online chat between 9:30-4:30 EST.