Most recent posts
Creating an Email Marketing Plan – Go Viral with Social Networking
So far in this series on creating an email marketing plan you’ve learned how to target your audience, how to reach that audience, identify the competition, solidify goals and design...
February 16, 2011
Take a Lesson from the Bieb, No Email Campaign Is a Sure Thing
Bieber Fever runs rampant across the country. His new 3D movie just hit theaters and raked in over $30 million in its first weekend. He recently guested on Saturday Night...
February 15, 2011
Customize an Imaginative Dr. Seuss Template for March 2nd!
Dr. Seuss’ birthday is March 2nd. It is not a national holiday per se, but it should be. I learned...
February 15, 2011
Cool Stuff Up in Benchmark’s Business – the Weekly Wrap
The Super Bowl gets heavy play in this week\'s wrap. There will be no mention of the winning team. I...
February 11, 2011
No Phone Support on Presidents Day, February 21
I already told you about Presidents Day and my daydreams about Andy Shore day. While I don’t have my own...
February 10, 2011
Chrysler Prompts Email Marketers to Reconsider Message
The point of a Super Bowl ad is to get people talking about your company. Chrysler\'s \"Imported from Detroit\" Super...
February 9, 2011
HTML Email Templates for Foundation Day – Benchmark Email
National Foundation Day celebrates the founding of the nation by its first emperor Jimmu some 2700 years ago. In Japan,...
February 7, 2011
A Stately Presidents Day Email Template
Presidents Day was the first federal holiday to honor an American citizen. So I can\'t be the first, but I...
February 7, 2011
Make History with a Black History Month Email Template
February is Black History Month. Thinking about writing this blog, it had me remembering what we did when I was...
February 7, 2011