Dr. Seuss’ birthday is March 2nd. It is not a national holiday per se, but it should be. I learned to read on Dr. Seuss and Berenstain Bears books. Dr. Seuss specifically is what every child should have in their lives. Endless possibility and imagination. Out of this world people, places and things. All brought together with vivid illustrations. If there was ever a great opportunity to do something a little off the walls with your email marketing campaigns, Dr. Seuss’ birthday is it.
Have you always wanted to spice up the copy in your email campaigns? Try writing a whole email in Dr. Seuss style rhymes. Wanted to use brighter colors than ever before? Now is your chance. You can even create Dr. Seuss-like characters to sell your products. The sky is the limit. Dr. Seuss would have it no other way.
Dr. Seuss’ birthday has been adopted as the date for National Read Across America Day, which is a reading initiative created by the National Education Association. I am all for books and reading and love that Dr. Seuss is tied into it. Especially since his books are a large part of why I love reading today. Share your love for reading an/or Dr. Seuss this March 2nd. Customize a Benchmark email template, and bring your subscribers back to childhood for a day.
Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.
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