Series Posts: Practical Marketer
Sync 2,000 Contacts with your Benchmark Account for Free
Should I be doing email marketing or [insert latest marketing channel here]? I’m sure you’ve heard, or asked, some variation...
January 30, 2020
3 Reasons Your Marketing Plan Isn’t Working
Tons of hard work goes into implementing a marketing plan. From planning to execution, your team has to invest a...
January 9, 2020
The Anatomy of an Effective Email
For every dollar spent on email marketing, you get $38 in return. That’s a lot of ROI for one strategy....
January 8, 2020
The California Consumer Privacy Act and What You Need to Know
Maintaining compliance is a daily necessity for marketers. With the amount of information that is now accessible, it’s crucial that...
December 23, 2019
5 Ways to Kickstart Your Email Marketing This Year
There’s no doubt that consumers prefer emails when it comes to brand updates and marketing. More than half of consumers...
December 19, 2019
8 Email Marketing Mistakes That Are Killing Your Results
All brands have the best intentions with their emails, but there are a lot of little things that can hurt...
December 18, 2019
6 Email Marketing Trends for 2020
We get pretty excited about email marketing and for good reason. Some of the most ambitious advancements in digital tech...
December 12, 2019
4 Unique Ways to Get More Opt-In Subscribers
More than 59 percent of marketers count email marketing as their biggest source of ROI. This proves that investing in...
December 11, 2019
The 10 Best Free Email Marketing Tools
It’s no secret: email marketing is an extremely powerful way to reach your customer base. All it takes is knowing...
December 5, 2019