Latest Posts
How Many Emails Should I Be Sending?
Finding the sweet spot when it comes to email marketing is as much about nailing frequency as it is about choosing the right days and times. Promotional emails should feel...
April 8, 2021
Striking the Right Chord: 4 Tools for Mapping Content and Tone to Each Buyer Stage
Even the most beautiful music, if it’s played for the wrong audience, won’t resonate. A crowd that’s expecting to hear a concerto will probably walk out on you if you...
April 7, 2021
The Quickest Ways to Become an Email Marketing Fool
Imagine being able to talk to thousands of potential and loyal customers one-on-one. That’s what email marketing does for you....
April 1, 2021
How to Deliver an Exceptional Customer Experience with Email Marketing
In the age of information overload, it can be tricky to grab and retain your customers’ attention for a prolonged...
March 31, 2021
4 Email Productivity Tips, Tricks, and Hacks
We’re obviously big fans of email here at Benchmark, but we also understand that they can be a significant drain...
March 30, 2021
The Fundamentals of Email Marketing
There are a multitude of great reasons to figure out an email marketing strategy that works for your business. Email...
March 25, 2021
What Is AMP For Email? And What Can You Do With It?
There are 4,66 billion people in the world using the internet, and 92,6 percent of them use mobile devices to...
March 24, 2021
Your Ultimate Guide to Understanding Customer Journeys
“Journey” is a pretty popular word nowadays. We hear it used to describe a spiritual path someone’s taking or a...
March 23, 2021
