Latest Posts
iOS 15 and Email Marketing KPIs to Focus On
If you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. Time to play catch up! ...
September 14, 2021
How to Get Started with Email Automation
Do you remember the heyday of email chain letters? It was considered good luck to send an email to 25 of your closest friends, or else there were (silly) consequences....
September 9, 2021
B2B Sales Prospecting: A Quick Guide
A business needs to have a steady stream of buyers to find success. This requires seeking them out actively, but...
September 8, 2021
Why Your Emails Are Going to Spam and Ways You Can Put a Stop to It
Spam — to know it is to hate it. Ever since the first unsolicited advertisement was sent by telegraph in...
September 7, 2021
6 Tips On How To Triple the ROI on Your Lead Generation Efforts
Leads are the lifeblood of any business, and a good lead generation strategy is key to long-term growth. Marketers and...
September 2, 2021
Your iOS 15 To-Do List from Benchmark Email
We already noted earlier this summer that Apple’s iOS 15 update is just around the corner - likely mid-September. As...
September 1, 2021
How Email Marketing Can Be Used to Ease Customers During Supply Shortages
For so many of us, the pandemic has led to an increase in online shopping—we’ve been stuck inside, so of...
September 1, 2021
What is Search Intent and How Can You Optimize it?
What is Search Intent? With the evolving digital world and consumers knowing what they want, it gets harder to engage...
August 31, 2021
