Skip to content

The Retailer's Guide
to Email Success

At Benchmark Email, we understand that successful retail businesses rely on
effective communication and customer engagement. That's where we come in. Our
powerfully simple email marketing solutions can help you connect with you
r audience, boost sales, and build long-lasting customer relationships. Explore how
we can supercharge your retail business below.

Scroll Down


Our Retail Email
Marketing Solutions

1. Customer Segmentation

Our email marketing tool will help you segment your customer base, ensuring that each message is highly relevant to the person receiving it.

Here are some common email list segments your retail brand can create using Benchmark Email:


New Subscribers

People who have recently joined your email list. You can send them a welcome series introducing your brand and products.


Customer Lifecycle Stages:

Segment customers based on where they are in the customer journey, such as prospects, first-time buyers, repeat customers and loyal customers.



Segment by age, gender, location, or any other demographic information that is relevant to your products and marketing goals.


Purchase History

Group customers based on their past purchases. This allows you to recommend related products or upsell and cross-sell effectively.


Engagement Level

Segment by engagement, such as frequent openers, clickers, or those who haven't engaged with your emails in a while. Tailor your content and re-engagement strategies accordingly.


Cart Abandoners

Target customers who have added items to their cart but haven't completed the purchase. Send them reminder emails and special offers to recover these potential sales.


Product Preferences

Segment based on the types of products or categories that customers have shown interest in or purchased before. This enables you to provide highly relevant product recommendations.


Seasonal Shoppers

Group customers who tend to make purchases during specific seasons or holidays. You can send targeted campaigns for those occasions.


VIP Customers

Recognize and reward your most loyal and high-spending customers with exclusive offers, early access, or special events.


Inactive Subscribers

Identify subscribers who haven't engaged with your emails in a long time. Send re-engagement campaigns to win them back or, if necessary, consider cleaning your list.



Segment customers based on where they are in the customer journey, such as prospects, first-time buyers, repeat customers and loyal customers.


Subscription Preferences

Give subscribers the option to choose the types of emails they want to receive, whether it's product updates, promotions, newsletters, or event notifications.


Birthday and Anniversary

Send personalized milestone emails with special offers or greetings on subscribers' birthdays or the anniversary of their first purchase.


Referral Program Participants

Recognize and encourage customers who have referred others to your brand. Offer them rewards and incentives for their loyalty.

2. Simply Beautiful Email Designs

Easily create eye-catching and responsive email designs that reflect your brand's style, highlight your products, and inspire action. Whether it's a newsletter, product announcement, or promotional offer, your emails will stand out.

It's easy to create professionally designed emails with:


Email Templates

Our email template library offers hundreds of pre-built designs for every occassion. Our clean, repsonsive designs give you a head-start in promoting your products.


Brand Kit

Brand Kit keeps your brand styles in sync, so you never have to worry about consistent branding. Easily access your email logos and brand colors across every email template.


Smart Design AI

Create custom, branded email templates complete with your images, unique email copy and your promotions. With Smart Design, you're minutes away from sending your next campaign.

3. Abandoned Cart Recovery

Recapture lost sales by sending them cart abandonment email sequences. We'll help you remind customers of their forgotten items and encourage them to complete their purchases and return them to your store.

4. Product Recommendations

Increase cross-selling and upselling opportunities by implementing product recommendation emails. Showcase related or complementary items, driving more sales per customer.

5. Promotional Campaigns

Run effective retail promotions that drive traffic to your physical store or online shop. Our software will allow you to plan, design, and execute campaigns that get results.

6. Customer Loyalty Programs

Nurture long-term customer loyalty through loyalty programs and exclusive offers. Our team will help you create engaging loyalty emails to keep your customers coming back for more.

7. Analytics and Reporting

Stay informed with detailed analytics and reports. Track the performance of your email campaigns and make data-driven decisions to optimize your marketing strategy.

Track emails metrics like:


Open Rate

This metric tells you the percentage of recipients who opened your email. It's a critical indicator of how engaging your subject line and email content are.


Click-Through Rate (CTR)

CTR is the percentage of recipients who clicked on one or more links within your email. It measures the effectiveness of your email in driving traffic to your website or specific landing pages.


Conversion Rate

The conversion rate measures the percentage of email recipients who took the desired action after clicking on a link in your email. This could be making a purchase, signing up, or any other goal you've set.


Bounce Rate

Bounces occur when emails are not delivered successfully to the recipient's inbox. There are two types of bounces: "hard" (permanent) and "soft" (temporary). Monitoring bounce rates helps you maintain a clean and up-to-date email list.


Unsubscribe Rate

This metric indicates the percentage of subscribers who opted out of receiving further emails from your list. It's essential to monitor to manage list health and avoid sending unwanted content.


Geographic Location

Understanding where your subscribers are located can help tailor content or promotions to specific regions or time zones.


Link Performance

How many clicks each link within your email received so you can see which CTA was most popular.

Why Choose Benchmark Email?


Simplicity and Ease of Use

Our platform is straightforward and won’t trip you up with tons of bells and whistles. Using Benchmark Email is the easiest way to design and send marketing emails that sell.



Our software is constantly being evaluated by our experienced team to ensure we’re delivering features and tools tailored to the specific needs of our retail users.



Our software is up-to-date with the latest in email marketing, with features that ensure your retail business remains competitive. Our product block feature allows retailers to drag and drop products into their email templates from Shopify or wherever they sell online. And, with our Smart Content feature powered by OpenAI, writer’s block is a thing of the past. Just provide a prompt, and with Smart Content, you can create personalized content and engaging product descriptions.



Your success is our success. We provide all our users with extensive reporting features so they can see how successful their campaigns are and how well they’re resonating with their audience.



Our customer service team is always available when our users need them. They work closely with our customers to understand their goals and needs, providing personalized and attentive customer service.

Get Started with Retail Email Marketing

Ready to take your retail business to the next level? Get started today and explore how our easy-to-use software can help you drive sales and build customer loyalty. Let's work together to make your retail brand a success!

Related Articles