Jessica Lunk
VP of Growth Marketing
About
High level marketing, technical email topics, email trends | Jessica Lunk is the VP of Growth Marketing at Benchmark Email, where she combines strategic flair with hands-on expertise to help busy marketers elevate their email game. Delivering timely insights on list hygiene, ROI, and email deliverability, she’s a go-to voice for practical marketing wisdom.
Top Skills
Author’s Articles
Navigating Data Privacy Changes: How to Future-Proof Your Email Marketing Strategy
August 18, 2026 | 6 min read
Should Your Emails Come From a Person or a Brand? (It’s Not As Simple As You Think)
August 6, 2026 | 7 min read
Boost Your Business with the Best Email Marketing Platform
July 7, 2026 | 6 min read
What to Do When Your Email Engagement Drops (Without Starting Over)
June 24, 2026 | 7 min read
12 Best Practices for Designing Professional Email Campaigns in 2026
May 21, 2026 | 7 min read
10 Best Email Analytics Dashboards to Track Performance
May 20, 2026 | 10 min read
The Evergreen Campaign Strategy: Emails You Can Reuse All Year
April 29, 2026 | 7 min read
Best Practices for Using Email Sign-Up Forms
April 14, 2026 | 7 min read
Mailchimp Pricing in 2026: What’s Changing and What to Do About It
March 19, 2026 | 9 min read
The Best Mailchimp Alternatives for Email Marketing
March 17, 2026 | 6 min read
7 Best Constant Contact Alternatives to Consider in 2026
March 11, 2026 | 8 min read
You Don’t Need Automation to Send Smarter Emails and Here’s Proof
March 4, 2026 | 4 min read
7 Unique Ways to Use Email Marketing in 2026 (By Industry)
February 24, 2026 | 4 min read
New Playable and Benchmark partnership enables reliable, instant-play Video for Benchmark email campaigns
February 10, 2026 | 2 min read
The Marketing Metrics That Actually Matter in 2026 (And How to Measure Them)
January 22, 2026 | 5 min read
Marketing Budget, Smartly Spent: How to Prioritize Your Resources for Maximum Impact
January 6, 2026 | 4 min read
The 30-Minute Weekly Marketing Audit: How to Stay on Top with Minimal Time
December 23, 2025 | 7 min read
A Mark of Excellence: Benchmark Email Achieves Multiple 2025 Recognitions from Software Advice and GetApp
November 13, 2025 | 3 min read
The Future of Email Marketing: Trends and Predictions for the Years to Come
November 12, 2025 | 7 min read
What Gmail’s New Features Mean for Busy Marketers: Smarter Tracking, Smarter Targeting
November 11, 2025 | 3 min read
Inbox Shake-Up: Yahoo and Apple Just Changed Email (Again)—Here’s What Marketers Need to Do
November 5, 2025 | 5 min read
Thinking of Switching Email Tools? Here’s Your Simple Buying Guide
October 28, 2025 | 4 min read
Growth Marketing Unpacked: Strategies, Channels, and Tools to Scale Smarter
October 2, 2025 | 4 min read
Compliance Without the Headache: A Checklist for Marketers Comparing Email Tools
September 11, 2025 | 4 min read
The New Marketing Stack: What Growing Businesses Actually Need in 2025
September 9, 2025 | 6 min read
How to Impress Your Boss with AI: Smart Ways to Work Faster, Smarter, and Stand Out
August 12, 2025 | 5 min read
As AI Eats Search, Owned Channels Rise: Why Email Is Your Most Valuable Marketing Asset
August 7, 2025 | 4 min read
Benchmark Email Recognized as one of the Top-rated Email Marketing Software in 2025
July 24, 2025 | 4 min read
The Solo Marketer’s Survival Guide: How to Stay Current Without Burning Out
July 9, 2025 | 4 min read
The Best AI Resources for Marketers Who Need to Do More in Less Time
July 1, 2025 | 5 min read
Email Marketing on Autopilot: A Quick-Start Guide for Marketers Wearing All the Hats
June 26, 2025 | 4 min read
Microsoft Joins the Email Authentication Movement: What Marketers Need to Know
June 18, 2025 | 4 min read
The Silent Growth Channel: How Smart Email Marketing Is Outpacing Social in ROI
May 27, 2025 | 4 min read
Why AI Alone Won’t Save Your Marketing Strategy
May 20, 2025 | 4 min read
How to Drive Website Traffic from ChatGPT and AI Search Engines
May 15, 2025 | 5 min read
How to Create a Customer Onboarding Email Series That Runs on Autopilot
April 8, 2025 | 5 min read
A Marketer’s Guide on When to Automate and When to Delegate
March 5, 2025 | 5 min read
From Leads to Champions: How to Turn Clients into Brand Advocates
February 18, 2025 | 5 min read
The Rise of Interactive Marketing: Why Engagement Matters More than Reach
February 13, 2025 | 4 min read
Canva’s Visual Economy Report: Important Takeaways for Marketers
January 16, 2025 | 3 min read
10 Social Media Experts Keeping Busy Marketers Informed (& Entertained) on LinkedIn
January 8, 2025 | 5 min read
Check Content Planning Off Your List with our ChatGPT Content Plan Maker
December 4, 2024 | 4 min read
When to Use AI and When to Add a Human Touch: A Guide for Marketers
November 27, 2024 | 3 min read
Email Subdomains 101: When, Why, and How to Use Them
November 5, 2024 | 4 min read
Triggered Emails You Might Be Overlooking (and How to Set Them Up)
October 29, 2024 | 4 min read
Essential Case Study Questions to Ask Your Best Customers
October 17, 2024 | 7 min read
Why Email Open Rates Still Matter: A Vital Metric for Measuring Campaign Success
October 2, 2024 | 5 min read
7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of
September 25, 2024 | 5 min read
How to Read Your Email Reports in Benchmark Email
August 22, 2024 | 5 min read
How to Train Yourself in 15 Minutes with AI
August 7, 2024 | 4 min read
Best Practices for Integrating Benchmark Email with Salesforce
July 24, 2024 | 5 min read
From Zero to Hero: How Anyone Can Master Email Marketing
July 17, 2024 | 4 min read
Introducing Tabs in Apple Mail: A New Era of Email Management
July 3, 2024 | 5 min read
Google’s Site Reputation Abuse Policy and What it Means to Marketers
June 20, 2024 | 4 min read
How to Measure PPC Performance and Optimize Ad Spend
May 30, 2024 | 7 min read
Going Back to Basics: Why Text-Only Emails Are Making a Comeback in Email Marketing
May 29, 2024 | 4 min read
Marketing Design: When to Use AI and When to Outsource
May 14, 2024 | 4 min read
Marketing Trends in the Financial Industry: What Works in 2024
May 7, 2024 | 10 min read
Signs It’s Time to Explore New Markets with Your Marketing
April 3, 2024 | 4 min read
Comprehensive Guide to Email Marketing for the Manufacturing Industry
March 26, 2024 | 6 min read
How to Achieve Brand Consistency Across Marketing Channels
March 20, 2024 | 5 min read
Email Marketing Features: The Essentials vs. The Nice to Haves
March 14, 2024 | 4 min read
8 Easy Ways to Impress Your Boss With Your Email Marketing Strategy
March 13, 2024 | 4 min read
Beyond Opens and Clicks: Exploring the Full Spectrum of Email Metrics
March 7, 2024 | 4 min read
The Ultimate Guide to Boosting Engagement in Email Marketing
March 5, 2024 | 5 min read
Email Marketing Efficiency: Doing More with Less Time
February 29, 2024 | 4 min read
From Inbox to Income: Enhancing Sales with Email Marketing
February 21, 2024 | 6 min read
Understanding DMARC, SPF, and DKIM: Key Elements for Email Deliverability
February 20, 2024 | 4 min read
9 Tools to Check Your Email Domain Reputation and Improve Your Sender Score
February 8, 2024 | 6 min read
Transforming Guest Experiences: Advanced Email Personalization Techniques in Hospitality
February 7, 2024 | 5 min read
Launching Success: Email Strategies for Announcing New Products and Upgrades in Manufacturing
January 30, 2024 | 4 min read
Compliance and Data Security in Financial Email Marketing
January 24, 2024 | 4 min read
Avoiding the Spam Folder: Email Deliverability Best Practices for Manufacturers
January 11, 2024 | 5 min read
Segmentation Secrets: Crafting Personalized Email Content for Different Segments in Manufacturing
December 20, 2023 | 3 min read
Automating Success: How Manufacturers Can Use Email Automation to Increase Efficiency
December 14, 2023 | 5 min read
The Future of Retail: 13 Trends and Technologies Shaping the Industry
December 7, 2023 | 5 min read
Unlocking the Power of Email Marketing: A Comprehensive Guide to Boosting ROI
November 30, 2023 | 11 min read
Know the Truth About Your Workplace with Employee Engagement Surveys
August 24, 2023 | 6 min read
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