Email Deliverability 101: How to Get Your Message to Go Through
by Jessica Lunk
· 7 min read
Get More of Your Emails to the Inbox
Get to the inbox with simple domain set up, trusted sending infrastructure, and a deliverability team in your corner every step of the way.
Benchmark senders average over 35% open rates.
Send on Trusted Infrastructure
Your campaigns go out on Amazon SES, Amazon’s email-sending service, giving you a leg up across all major inbox providers (including Gmail, Outlook, and Yahoo).
Your email comes from a clean, trusted source, giving every send its best shot at reaching the inbox. Meanwhile, we keep an eye on your sending reputation the whole way, so you don't have to.
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Email Domain
Guided setup built for your domain provider
When you add your domain, Benchmark automatically detects your domain host and shows you the exact records to add. You get an authentication flow matched to your specific provider, so you are never guessing.
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Setup made simple
We guide you through every step so your email is verified the right way. Get stuck? Our deliverability experts are always on hand to offer one-on-one help.
- If your provider allows it, one quick record finishes the job
- If not, we walk you through each step, one at a time
- Either way, Gmail, Yahoo, and Outlook see your email as real and trusted
Your reputation, protected
Send your marketing emails from a subdomain of your choice. Your main domain stays safe.
- Your campaigns send from a separate part of your domain
- Your everyday email and website stay protected
- You still build trust under your own brand name
A deliverability team in your corner
Email authentication takes a few specific steps, and you do not have to do them alone. Our dedicated deliverability team, with more than 25 years of combined experience, will walk you through it one-on-one.
We watch sending reputation, help you resolve bounces, and handle the behind-the-scenes work that helps your campaigns reach the inbox. And because every Benchmark plan includes 24/7 support from real people, help is there whenever you need it.
Access the Latest Email Deliverability
Best Practices
Training Webinars On-Demand
Watch Now: A Tactical List Management Guide for Google & Yahoo’s Email Policy Update.
Deliverability Articles &
Resources from Email Experts
Understanding DMARC, SPF, and DKIM: Key Elements...
by Jessica Lunk
· 4 min read
Is Your Email Design Affecting Your Deliverability?...
by Allie Wolff
· 4 min read
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