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Author’s Articles
From “Play to Buy”: How Gamified Emails Convert Attention into Action
January 7, 2026 | 7 min read
The Ugly Truth About Email Automation Nobody Admits
October 23, 2025 | 6 min read
How Could AI Shopping Agents Change Digital Marketing?
September 30, 2025 | 5 min read
AI Email Scams and Safeguarding Your Customers
September 4, 2025 | 6 min read
The Key Email Touchpoints That Keep Omnichannel Moving
August 5, 2025 | 6 min read
7 Scheduling Tricks to Make Sure Your Emails Hit at the Perfect Moment
July 15, 2025 | 7 min read
From One Video to Many: Smart Strategies to Repurpose Video Content Like a Pro
July 8, 2025 | 13 min read
How AI-Driven Sentiment Analysis Improves Email Copy
June 19, 2025 | 6 min read
5 Winning Tactics for Short-Form Video Marketing Trends in 2025
June 12, 2025 | 7 min read
7 Long-Term Growth Marketing Tactics Every Business Needs to Adopt
June 10, 2025 | 6 min read
Boost Your Email Marketing With User-Generated Content
May 2, 2025 | 6 min read
Avoiding Costly Compliance Mistakes in Email Marketing: A 2025 Legal Guide
April 3, 2025 | 7 min read
Leveraging Sensory Marketing in Emails: Adding a Multi-Sensory Appeal Through Design
March 13, 2025 | 5 min read
How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign
November 22, 2024 | 9 min read
Unlocking the Potential of Silent Videos in Email Campaigns
June 12, 2024 | 6 min read
A Guide to Instagram Video Marketing for eCommerce Businesses
June 5, 2024 | 8 min read
Harnessing the Power of Nostalgia in Email Campaigns
February 14, 2024 | 6 min read
The Benefits of User-Generated Content and Social Media Influencers in Email Marketing
January 3, 2024 | 8 min read
Hyper-Personalization: The Role of AI in Email Content
November 14, 2023 | 6 min read
Overcoming Common Re-Engagement Campaign Challenges
October 3, 2023 | 7 min read
4 Tips to Successfully A/B Test Your Social Media Strategy
August 1, 2023 | 6 min read
How to ‘Jazz Up’ Your Email Capture Forms (And Secure High-Quality Leads)
July 11, 2023 | 7 min read
Will Minimalistic Email Marketing Work for You?
June 29, 2023 | 6 min read
How to Create Powerful Outbound Email Content/Sequences Using AI Content Tools
June 13, 2023 | 8 min read
Types of Content That Will Re-Energize Your 2023 Strategy
June 8, 2023 | 7 min read
89 Winning Email Subject Lines Online Retailers Can Take Inspiration From
April 26, 2023 | 9 min read
How to Use Visuals to Increase Your Newsletter Open Rates
April 6, 2023 | 8 min read
14 Small Business Inbound Marketing Mistakes and How to Avoid Them
March 29, 2023 | 13 min read
5 Newsletter Templates Ideas That Will Help You Increase Conversions
March 15, 2023 | 7 min read
The Beginner’s Guide to Writing Your First Email Newsletter
March 7, 2023 | 6 min read
15 Must-Have Content Marketing Tools to Ensure Quality and Consistency
January 18, 2023 | 17 min read
How to Reduce Email Bounce Rate and Improve Deliverability
December 14, 2022 | 13 min read
25 Examples of Holiday Email Subject Lines with the Highest Open Rates (with Emojis)
December 13, 2022 | 6 min read
30 Successful Examples of Email Marketing Campaign Templates
October 25, 2022 | 16 min read
Holiday Email Campaigns: The Concise Guide You Can Bookmark
October 11, 2022 | 6 min read
The 6 Biggest Email Design Trends Of 2022 So Far–And What We Can Learn From Them
October 4, 2022 | 8 min read
Reminder Emails: How to Politely Craft a Nudge Email in Every Situation
September 7, 2022 | 6 min read
How Can Audience Engagement Improve Email Deliverability?
September 1, 2022 | 6 min read
How Email Marketing Can Support Your Growth When Starting a New Business
August 2, 2022 | 8 min read
Debunking the 4 Most Popular Email Marketing Myths
July 26, 2022 | 6 min read
Drive a Customer-Centric Digital Transformation via Email Marketing
June 2, 2022 | 6 min read
How to Manage a Remote Email Marketing Team: 5 Productivity Tools
May 18, 2022 | 6 min read
4 Must-Have Centralized Email Marketing Processes
May 10, 2022 | 5 min read
Why Customers are Unsubscribing and How to Prevent It
April 16, 2022 | 8 min read
10 Email Segmentation Strategies to Hone Your Marketing Message & Make More Sales
April 12, 2022 | 9 min read
6 Types of Content to Create That Will Grow Your Email List
March 31, 2022 | 5 min read
8 Important Notification Queues to Add to Your Email Monitoring Strategy
February 24, 2022 | 8 min read
Long-Tail Keywords: Definition and How to Leverage Them
February 23, 2022 | 9 min read
Why Does Email Design Define the Success of Your Campaign?
February 1, 2022 | 6 min read
Vertical Content: What It Is and How to Implement It
January 18, 2022 | 6 min read
6 Tips for Creating More Shareable Content (With Examples)
December 22, 2021 | 7 min read
A Beginner’s Guide to Effective Email Templates
December 21, 2021 | 6 min read
Email Marketing in 2022: Trends and Useful Tools
December 14, 2021 | 7 min read
16 Things to do Before and After Publishing a Blog Post
December 9, 2021 | 8 min read
10 Best Content Writing and Editing Tools to Help You Become a Better Writer
November 30, 2021 | 9 min read
Apple’s New Hide My Email Feature: What it is and How it’s Changing Email Marketing
November 16, 2021 | 6 min read
Here’s How To Get More People To Fill Out Your Email Survey
November 11, 2021 | 8 min read
What are Core Web Vitals and Why You Should Care?
October 21, 2021 | 7 min read
How to Include User-Generated Content in Your Emails
October 5, 2021 | 7 min read
Scaling Marketing Content: A Proven Way to Optimize Your Results at Lower Costs
September 22, 2021 | 8 min read
Webinar Landing Page 101: How to Convert More Visitors Into Email Leads
August 25, 2021 | 7 min read
How To Start An Email Newsletter With Benchmark Email
August 12, 2021 | 6 min read
Here’s How Inbound Marketing Drives The Ultimate Customer Experience
August 3, 2021 | 8 min read
Ways to Create Visually Appealing Email Design
July 14, 2021 | 8 min read
4 Ways Instagram and Email Marketing Can Work Together
May 20, 2021 | 6 min read
Proven Psychology Tactics To Drive Sales With Content Marketing
April 27, 2021 | 5 min read
Experts Speak: Email Marketing Trends to Look Forward to in 2021
April 14, 2021 | 6 min read
Striking the Right Chord: 4 Tools for Mapping Content and Tone to Each Buyer Stage
April 7, 2021 | 6 min read
What Is AMP For Email? And What Can You Do With It?
March 24, 2021 | 5 min read
8 Email Marketing Trends That Can Supercharge Your 2021 Strategy
March 12, 2021 | 7 min read
7 Strategies to Get Your Ad Listed in the “Top Picks” Section of Gmail’s Promotion Tab
March 4, 2021 | 7 min read
How To Use LinkedIn Contacts For Email Marketing: A Step-By-Step Guide For Startups
February 11, 2021 | 6 min read
How to Maintain Quality When Outsourcing Digital Content Creation
February 3, 2021 | 6 min read
Email Validation APIs: Why They’re Worth It and How to Get Started Using One
December 23, 2020 | 6 min read
5 Email Marketing Trends for Supply Chain and Logistics
November 24, 2020 | 6 min read
Social Media Sizzles, But Here’s How Email Marketing STILL Makes More Money in 2020
November 18, 2020 | 6 min read
Educate Your Content Marketing Prospects First, Then Sell Them
November 11, 2020 | 6 min read
3 Reasons Why Big Data Analytics is Important Now More Than Ever
September 17, 2020 | 6 min read
Seven Things You Didn’t Know About Email Marketing
August 19, 2020 | 5 min read
How to Use Multiple Domains in Your Content Marketing Strategy
August 5, 2020 | 6 min read
5 Brands Who Have Perfected Their Email Newsletter
May 27, 2020 | 6 min read
9 Tips For Sending a Sales Email That Converts in 2020
May 13, 2020 | 7 min read
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© Polaris Software, LLC
Benchmark Email® is a registered trademark of Polaris Software, LLC