Writing an email can be a daunting task. It’s not the length of the content that makes it difficult, as opposed to other forms of long-form content, like blog posts. However, emails can be tough because they’re more personal, impactful, and tell a lot of things in a few words. Penning a heartfelt welcome email or writing a follow-up email may not take a lot of time, but it has to be done just right.
Being a short form of communication, words have to be chosen wisely too. Whether you’re an email marketing manager, a student, or a business owner, coming up with the right words every time can be tricky. To save time and make writing emails comparatively less challenging, email templates are very useful.
If you think you can go without emails altogether, think again. There are more than four billion email users worldwide, and the count is expected to rise by another billion by the year 2025. Bottom line: if email marketing isn’t a part of your overall marketing strategy, you’re restricting yourself and diminishing a ton of opportunities.
Luckily, email templates make email adoption a total breeze. Let’s examine more closely how using email templates will make your life easier.
What is an Email Template?
Think of email templates as ready-to-eat food products: Open the packaging, pour it in a vessel, and your food is ready (all the while you’re scrolling through your Instagram feed).
Email templates follow a similar concept.
An email template is a standard email design that you can make using HTML and re-use it in multiple marketing campaigns. You can add images, videos, weblinks, have a specific background color, and tune the styling the way you want. This helps when you’re trying to go for creativity without sacrificing your branding.
It’s also efficient because the next time you want to send a welcome email, all you need to do is select the template, edit the customer details, and hit on the send button. If you’re running multiple marketing campaigns, then you can have separate templates for each of them to keep your email strategy more systematic.
Benefits of Using Email Templates
You must have guessed a few already, but here’s a quick list encompassing all the possible benefits you can get from using email templates. So, the next time you’re having a hard time convincing someone about the positives of using email templates, you know where to look.
This is the easiest one to guess. When you have a pre-filled email design, you don’t have to start everything from scratch. You save a lot of time in deciding the appearance of the email, as it’s already done. This gives you a head start, helps you to act fast, and stay competitive in a world where more than 200 billion emails are sent every single day.
Personalized emails can help you generate an ROI of 122%. Often, a lot of people confuse using email templates as sending the same email content to everyone. That’s not the case. Even by using a template, you can customize the content by making it specific to the user. Mention their name, your previous conversation details and delight them with personalization, all while using an email template.
Creates Better Brand Recognition
Brand consistency has the potential to improve your revenue by a staggering 33%. With an email template, you can infuse different brand elements to establish a higher brand recall with your audience. You can add your company logo, add color that resonates with your brand, and use specific fonts too. In a competitive market, email templates appear to be brand boosters. By sending personalized emails using this type of template, you will help your audience recognize your brand just by looking at the email in their inbox.
Email marketing gives a return on investment of $42 for every $1 spent. Imagine if your team of marketers wrote and edited every email before sending them out. Your ROI would be pretty low since the time put into creating the emails would be so extensive.
Now, picture an email template in the same scenario. You’re able to send emails quickly and scale your marketing efforts in no time. With email templates, anyone can collaborate and customize the content for their purpose, making them simple to use without any time-consuming kinks to work out. Instead of painstakingly typing every word, adding images and videos one at a time, your marketers can reach a wider audience much more efficiently.
Since email templates make email creation a breeze, you’re able to really focus on the email content without sabotaging personalization efforts. The result is a firm ground of communication with your audience. Over time, your consistency will bode well with your audience and be reflected in higher open rates, CTRs, and email replies.
Email communication is known for improving your sales figures and providing better support to your sales enablement strategy. By using templates, you make the job even easier. All of your efforts and communication with your audience culminates in improving your relationship with them. This fosters trust, which ultimately convinces them to make a purchase.
And, over time, as they start using your products or services more and more frequently, you’re able to develop loyalty, as 62% of customers have agreed that they remain loyal to the brands they trust.
Email Template Examples
Email templates can be sent for different reasons. Depending on the motive, the content and design will be different. So, here are a few images of some email templates used by popular brands
1. Welcome Email Template
This template does a great job of providing information and guidance in a clear and concise way. It’s a great example of how to prepare your new subscribers so they can start their relationship with you on the right foot.
2. Cart Abandonment Email Template
Talk about pulling on your heartstrings! This email template uses great copy to remind you of why you almost purchased in the first place.
3. Event Invite Email Template
When it comes to events, all the important details, like date, time, and location, need to be present. It also doesn’t hurt to have an eye-catching image to help create excitement.
4. Product Update Email Template
With a product update, it’s important to create interest and list all the selling points so your customers can get on board easily. It doesn’t hurt to provide a lot of information but do so in a way that’s easily digestible.
5. Thank You Email Template
Thank you emails are a great opportunity to provide your customers with a discount or offer to show your appreciation.
Writing emails is a must for an effective marketing strategy. By using email templates, you can boost your efforts in less time, so you can focus on other important things you need to get done.
Tanoy heads Content Marketing at Vmaker (A product of Animaker). He enjoys writing about marketing and spends a lot of time getting better at it. In his spare time, he reads, listens to music, and adds new travel destinations to his bucket list.