An effective email marketing campaign can help build relationships and turn leads into paying customers. Whether you’re an expert at building emails or an email marketing beginner, Benchmark Email’s suite of smart email marketing tools can ensure your emails stand out in crowded inboxes. 

For example, our Smart Sending technology is just one unique feature we offer that helps improve our users’ overall deliverability and demonstrates to inbox providers that they’re reputable senders. In a time when it can feel like you’re constantly sifting through spam emails, it’s these kinds of details that help ensure important messages make it to the right people. 

But that’s not all. Benchmark Email is full of features and tools that help users take their email marketing to the next level. Let’s take a closer look at some of the unique ways you can use Benchmark Email to delight your subscribers.

1. Strengthen Customer Relationships

Staying in touch with your customers is important to maintain loyalty and brand awareness. Email marketing is wonderful for these efforts, and there are many different emails you can create to engage and stay top of mind with your customers. 

Every email you send is a chance to provide education about your product and brand. Emails rooted in education allow you to demonstrate the value of your offerings, show that you care about the experiences and satisfaction with each purchase, and help solidify each relationship you’re working hard to build. 

Make sure your emails include high-quality content, like blog posts or whitepapers, that address the needs of your subscribers and customers. This can help promote retention and help move leads through your inbound funnel

Here are some additional tips for sending emails that strengthen customer relationships: 

2. Attract New Talent to Your Small Business

You should always be recruiting! Whether you’re hiring for a specific role or you are open to inquiries, you can create a careers page using Benchmark Email’s landing page builder and add a form to capture information from interested individuals and talent. Once people fill out this form, you can use autoresponders to instantly reply to them with job openings and ways for them to stay in touch. 

Even if there isn’t an opening right away, you can send interested candidates blog content that shares more about what your company does and company milestones and encourage them to follow you on social media so you can grow your social following.

3. Boost Employee Morale

Employee morale and advocacy are crucial to keeping up positive mindsets and boosting productivity levels. Keeping your teams and staff up-to-date by sending them emails to announce internal changes, company and teammate milestones, and employee spotlights are all great ideas.

Use Benchmark Email to create a monthly staff newsletter. Each month you can share important internal information that helps keep everyone in the know and builds a sense of comradery. This can be especially helpful if you have a remote office environment or teammates in different regions and locations. 

Hot tip: Send out polls to gauge employee satisfaction, which will assist with making continuous improvements to your company’s internal processes.

4. Bring Your Press and Social Presence to the Inbox

One way to bring your presence into your customers’ inbox is by setting up an RSS email to your blog or social media feeds. This means that when new content is published on your website or your social media feed, an RSS email will automatically notify your subscribers about content updates. You can also add your social handles to the bottom of your newsletters and other email correspondence to encourage subscribers to follow your business on social media.

Being featured in the media is a big deal and can be used to support your email marketing campaigns as another layer of social proof. Adding social proof to a promotional message within an email is a great way to encourage customers to buy and act. You can design emails to:

  • Share past media mentions or upcoming collaborations
  • Promote co-marketing campaigns
  • Send stories related to specific causes, events, or projects a customer has contributed to with their purchase

5. Create and Distribute Content

We all know that the content creation process doesn’t end once you hit “publish.” One of the most important steps to content creation is ensuring it gets in front of the right people.

Email marketing is an effective way to get your content in front of more people. Here are some ways email can help you distribute your content:

  • Share blog content, articles, and other resources within your monthly newsletters
  • Create an automated email that recaps recently published blog posts
  • Use drip campaigns to gradually share educational content to leads that need it
  • Have your sales team send specific resources, like blog posts, guest-written content, or guides, to their leads

6. Make More Sales

Sharing products and services with your customers via email is a sure way to boost your sales. By tapping into browsing data, email clicks, and abandoned carts, you can inform your email strategy and make your messaging more personalized to help move your customers toward a sale. 

Benchmark’s Shopify Sync allows users with a Shopify store to tap into this data and leverage it in their sales efforts. With Shopify Sync, our users can pull their Shopify customers into a Benchmark Email list and send them specific product recommendations or send automated follow-up emails if they’ve accidentally left a product in their cart. 

However, you don’t need a Shopify store to increase revenue. You can use Benchmark Email to send promo emails that offer premium versions of your products or services or create an upsell email

Increased sales all comes down to showing your customers more value. If their current plan is holding them back from achieving more, provide details on what they stand to gain when they upgrade. 

7. Better Understand Your Subscribers

Our A/B testing and reporting features help you create better campaigns by understanding how subscribers interact with your emails. With A/B testing, you can try different email headlines, copy, or CTAs to determine which prompts get the best responses. And tapping into email marketing metrics, like open rate, click rate, and unsubscribe rate, shows you where you’re successful and where your emails may need some work. Our reporting also shows users which links within their emails got the most clicks, which is wonderful for understanding what subscribers find most valuable. 

By using these features, there are various ways you can tailor your email approach:

  • Use reporting to tap into Geolocation to see where your subscribers are located.
  • Use A/B testing to determine what kind of prompts, content, or email frequency subscribers respond to best.
  • Tap into social shares and which links received the most to figure out which email content is proving most popular.
  • See which pieces of content got the most clicks and use it to inform your content strategy and future content pieces. 

Inboxes are busy these days. If you want to stand out, you need to employ unique approaches that get your emails noticed and read. At Benchmark Email, we have the tools to help you tap into new strategies that will delight your subscribers. Take a deeper dive into email marketing for your business with our free resources, or sign up f

or our free plan today and take advantage of the features we mentioned above.