Marketers carry a lot of weight on their shoulders. Social platforms, algorithms and strategies change at the speed of light, and not always for the better (we’re looking at you, Meta). It can be daunting to keep up with trends while doing your day job at the same time. To help, we’ve curated this list of influential and inspiring social media marketing experts who actively share on LinkedIn. Whether you’re looking to go from marketing generalist to social media specialist, wear the social media hat on occasion, or just want to commiserate over the constant expectation to create, post and go viral – there’s something for you!

Here (in no particular order) are 10 Social Media Experts to keep you up-to-speed on the latest developments. And – like any decent social media expert knows – delivering insight in entertaining, digestible, actionable chunks.

Madison specializes in:

• ⭐ Organic social strategy
• ⭐ Content writing that feels authentic
• ⭐ Video content creation
• ⭐ LinkedIn ghostwriting

This account is perfect for:

Marketers who want to know they aren’t in the trenches alone. And they’re not crazy – this job can be really, really tough!

Give Madison a follow!

Heike specializes in:

• ⭐ Managing social for brands with 1M+ followers
• ⭐ Content marketing
• ⭐ Marketing strategy
• ⭐ Ghostwriting for top execs

This account is perfect for:

Marketing generalists looking for advice to help them advance in their role – especially those working in B2B.

Give Heike a follow!

Gabriel specializes in:

• ⭐ Advertising campaigns
• ⭐ Content marketing
• ⭐ Social media strategy
• ⭐ Copywriting
• ⭐ Influencer relations
• ⭐ Crisis communications
• ⭐ Community management

This account is perfect for:

Marketers who can appreciate the daily grind of “make something go viral” admist their other innumerable and changing tasks – and see the humor in it, too.

Give Gabriel a follow!

Milou specializes in:

• ⭐ Social Media
• ⭐ Social Media Marketing
• ⭐ Social Media Strategy
• ⭐ Marketing Strategy

This account is perfect for:

Receiving hot takes on marketing and social – plus actionable tips and free ideas to help you get it done.

Give Milou a follow!

Tameka specializes in:

• ⭐ Social Media Strategy
• ⭐ Content Marketing
• ⭐ Multi-platform content creation
• ⭐ Branded content campaigns
• ⭐ Partnerships

This account is perfect for:

Marketers who want to wield their social media accounts responsibly and effectively. According to Tameka, it’s more than just hopping on trends, but understanding the social and cultural impact of your content that can help businesses stand out in a positive way.

Give Tamkea a follow!

Emily specializes in:

• ⭐ Social Strategy
• ⭐ Content Creation
• ⭐ Community Management
• ⭐ Paid Advertising

This account is perfect for:

Insight into how other brands are delivering content on social. A great little social media inspiration hub!

Give Emily a follow!

Brandon specializes in:

• ⭐ Content Marketing
• ⭐ Growth Strategies
• ⭐ Leadership
• ⭐ Social Media Strategy

This account is perfect for:

Aspiring creators and the brands that are learning to leverage the creator space who are looking for nuggets of content marketing wisdom.

Give Brandon a follow!

Morgan specializes in:

• ⭐ Social media campaigns
• ⭐ Content creation
• ⭐ Brand awareness
• ⭐ Social media strategy
• ⭐ Personal branding

This account is perfect for:

Marketing generalists exploring a career as a social media strategist. Think you can go all-in on social media marketing? Morgan’s your gal!

Give Morgan a follow!

Laura specializes in:

• ⭐ Social Media Marketing
• ⭐ Social Media Strategy
• ⭐ Instagram Marketing
• ⭐ Content Creation

This account is perfect for:

Day-in-the-life content of a marketing mom doing it all with a sprinkle of the harsh truths marketers need to hear to succeed in their ever-changing roles.

Give Laura a follow!

Todd specializes in:

• ⭐ Social Media Marketing
• ⭐ Content Management
• ⭐ New Business Development
• ⭐ Brand Development

This account is perfect for:

Social media and marketing insight served with a healthy dose of millennial snark.

Give Todd a follow!