Celebrate good times — c’mon! The milestone email is one of the different types of emails you should be sending, and it’s the easiest and most fun message to send out to your customers. You’re celebrating them for doing business with you, and you’re celebrating important company milestones along with them. 

Many businesses don’t know how to send milestone emails as part of their email marketing strategy or aren’t sending them at all. If that’s true for your company, you could be missing out on a big opportunity to strengthen your relationship with your customer.

Milestones are a good time to remind your leads and customers of the value they can get from your business. By celebrating positive moments with your customers, you create a feel-good “community” effect that may lead to more referrals.

There are two types of milestone emails: one for your brand and one for your customers. Each benefits your business in different ways. 

Let’s break down each to uncover why you should be incorporating these emails into your email marketing strategy

Brand Milestone Emails

If you have exciting news, share it! 

Don’t you love when you have exciting news to share with your friends over text? You know they’ll understand and be happy for you. The same philosophy can be applied to your brand. 

Milestone emails for brands show customers and leads how well business is going while building good faith, brand awareness, and advocacy. 

What does your company define as a milestone? Strategize and start there. If your startup receives a second round of funding, that’s worth celebrating! Craft a fun email to share with your customers and leads. 

When you reach milestones like your fifth anniversary or acquire your 200th customer, those are great moments to celebrate. If they love your brand, they’ll be happy to be a part of your success. 

You don’t have to do it all alone. Use an email automation tool that provides you with email templates to create fun and engaging emails to share with your customers. A template will be a good starting point, and you can adjust it to fit your brand and milestone needs as they’re achieved.

Once you define what milestones you want to share, define what you don’t want to share with your customers. For example, although it’s a great success for you internally, you might not share that you’ve reached your first two million dollars in revenue. 

It’s best not to reveal such information because it’s hard to gauge how customers will respond to that news—it could run the risk of coming off as bragging. Also, financials are just private information in general, and it’s never wise to reveal that to the masses. Remember to stay humble and maintain a tone that makes you relatable to your customer. 

Instead of focusing on profits, focus on the reason behind why your subscribers, leads, and customers should care about your milestone. 

Customer Milestone Emails 

When you send your customer an email celebrating one of their milestones, you’re taking the extra step to show you care about them. Who doesn’t love getting a special acknowledgment on their birthday? 

Using a CRM that helps you track customer data, like birthdays, anniversaries, or how long they’ve been a loyal customer, lets you take your email personalization a step further. All you have to do is set a reminder or task around these milestones, then automate an email send to them at the right time. Include extra incentives for your customers in your milestone emails, like a discount off their next month of service or a gift card. Make it specials so it shows them just how much you value their business. 

Make sure you track engagement with these emails. If you notice that someone hasn’t opened their email and the offer within is set to expire, it might be a good idea to give them a quick ring or follow-up message. 

These two types of milestone emails — brand milestone emails and customer milestone emails, may not seem as important as some of the other emails that are part of your strategy, but that doesn’t mean they don’t deliver value. Both can help you strengthen your relationship with your customer in different ways. Just make sure you choose wisely what you share with your customers in your brand milestone emails. You don’t want to come off the wrong way and inadvertently create distance. And make sure you automate your customer milestone emails so you don’t miss an important date to commemorate. Good luck!