Benchmark Team
Most recent posts
Understanding the Basics of Digital Marketing
Traditionally, startups would rely on print media, outdoor advertising, coupon mailers, and direct mail to get the first customer through the door. But thanks to the internet, the world has...
January 26, 2023
Most Compelling Trends from Litmus Email Engagement Trends Report
When Apple launched the Mail Privacy Protection (MPP) in September 2021, marketers were unsure of the new mail client\'s impact on email marketing. As you can read in the latest...
January 25, 2023
How to Promote Your Blog Posts Using Email Marketing
Ross Simmonds, CEO of Foundation Inc, advises marketers to create content once and distribute it forever. The reason is simple:...
January 19, 2023
Why Personalized Marketing Should Be at the Core of Your Strategy
Marketing is the lifeblood of any organization, but its success is contingent on how well you know your target audience. ...
January 12, 2023
16 of the Worst Writing Mistakes to Avoid in Your Email Campaigns
Let’s face it. Writing mistakes are the absolute worst, especially when they’re in any sort of marketing material. When we...
January 11, 2023
11 Email Marketing Ideas That Will Breathe New Life into Your Campaigns
When it comes to email marketing, it\'s important to stand out from the dozen other emails hitting your audience’s inbox....
January 5, 2023
14 Email Marketing Best Practices to Bookmark
As the online landscape continues to evolve, email marketing best practices are constantly changing. It can be tough to keep...
January 4, 2023
6 Emails You Should Be Sending if You’re in eCommerce
In the words of David Newman, \"Email has an ability many channels don\'t: creating valuable, personal touches – at scale.\"...
January 3, 2023
5 Tips for Brainstorming Ideas for Content Creation
Quality and shareable content keeps your audiences engaged, educated, and informed. But it may seem demanding to churn out great...
December 28, 2022
