Benchmark Team
Most recent posts
What is Hyperpersonalization and What Does it Mean for Email Marketing?
People receive over 100 emails daily, and I am no exception. Like others, I spend some minutes scrutinizing my inbox, marking some as spam, deleting some outright, unsubscribing from some...
October 6, 2022
Bringing You Up to Speed on Web3 and its Impact on Digital Marketing
Digital trends are continuously evolving, and as marketers, we must constantly keep on top of industry-changing trends to stay in the know, remain relevant, and maximize marketing effectiveness. One such...
October 5, 2022
Stop Sending Emails to Unengaged Subscribers
An active email list is an essential pillar of email marketing. As a business owner that sends out emails regularly,...
September 29, 2022
Email Marketing and Landing Pages: How They Work Together
Before sales happen, your brand needs to nurture a relationship with prospects. A great way to establish relationships with your...
September 28, 2022
How AI is Taking Your Email Marketing to the Next Level
Artificial intelligence (AI) is changing the world. Virtually every industry adopts and incorporates AI as it improves many processes and...
September 27, 2022
How to Use Instagram to Sell
Since its acquisition by Meta for a billion dollars in 2012, Instagram has grown to become a popular social media...
September 22, 2022
What is Proper HTML Email Formatting? Mistakes and Fixes Uncovered
Your email or newsletter must balance text, white space, images, and links perfectly. However, you might be surprised by how...
September 20, 2022
Why It’s Important for eCommerce Stores to Utilize YouTube
YouTube, a giant video-sharing platform and the second largest search engine after Google has announced its partnership with Shopify to...
September 15, 2022
How to Write a Sales Email that Won’t Get Ignored
Email is one of the oldest digital communication strategies, and it is one of the most efficient ways for business...
September 14, 2022
