We’ve said it time and time again. Email marketing remains one of the most effective marketing channels to reach customers and grow your business. If you prioritize other marketing channels and neglect an email marketing strategy, you are simply robbing your business of the opportunity to see a substantial return on investment.

While email is excellent, there are numerous aspects of email marketing that contribute to a successful email marketing campaign, and it can be hard to learn all by yourself. If you’re just getting started, you’ll need to commit time and resources, which you may not have in high supply as a busy small business owner.

What is the solution? Email marketing software. Using a tool for email marketing serves as a great introduction and a simple way to get started with an effective strategy. Read on to learn how email marketing software can help you learn more about email marketing and find how it fits in with your business. 

The Importance Of An Email Marketing Strategy

89% of businesses out there use email marketing to generate leads, boost conversions, and acquire new customers. If that isn’t enough to convince you that having an email marketing strategy is a must, below are more reasons you shouldn’t think twice about:

1. High ROI

A well-executed email marketing campaign can generate significant revenue for your business. In fact, the average ROI for email marketing is well over 4200%.

Surveys have found that businesses earned an average of $42 for every $1 they put into email marketing. No other marketing channel has managed to come close to guaranteeing that kind of return on investment. With email marketing, you can put very little into it and see a lot of return, making it totally worth the effort.

2. Aids Inbound Marketing

Without email marketing, your inbound marketing strategy is incomplete. With email marketing, you’re able to nurture leads, build relationships, and drive conversions. By converting onsite visitors into email subscribers via opt-in forms, you can use emails to send them personalized content and offers, develop personal relationships with them, and convert them into customers.

3. Nurtures Qualified Leads with Valuable Content

As we briefly touched on in the previous point, an email marketing strategy is perfect for delivering content to help move your leads through the sales funnel. Providing helpful and informative content can keep your leads engaged and interested in what you have to say.

You can create a series of automated emails targeted at specific buyer personas, send out weekly or monthly with helpful information about your product or service, and include updates on what’s been going on with your company. Or, with your email marketing software, you can set up triggers that send out specific emails based on actions your subscribers and leads make on your website. This is a great way to stay in touch with your leads and show them that you have the right content and solutions to their problems. 

4. Keeps Your Brand Top Of Mind With Subscribers

Email marketing lets you keep in contact with your prospects and customers consistently. By sending out regular, personalized emails, you not only keep in touch with your audience but also encourage brand loyalty and ensure that they don’t forget about you when it matters the most.

5. Creates Tailored Content for Your Subscribers

With email marketing, you can provide your subscribers with content relevant to their interests directly to their inbox. Doing so consistently can increase the likelihood that they will engage with your brand. This relevant content could be promos and discounts, product recommendations, guides, or whitepapers

Why There Are Roadblocks to Learning Email Marketing

Although you may wish to be an email marketing master, many roadblocks may prevent that from happening immediately. Marketing is vast, and an email marketing strategy is just one aspect. Perhaps you and your team are constantly looking for ways to improve marketing and maximize results but don’t have the time for courses, webinars, or deep dives into developing email marketing strategies.

Plus, marketing is constantly changing. With every passing day, new marketing trends are evolving. You need to be on top of your game to ensure your business is getting results for its marketing spend.

Furthermore, email marketing is one channel that requires a multitude of specific skill sets that will take you a long time to acquire. You need to be an excellent copywriter, have an eye for design, and also be able to develop your campaigns and emails creatively and technically. This can feel overwhelming to achieve, especially for a small and busy team.

Solution? Email Marketing Software

With email marketing software like Benchmark Email, you can familiarize yourself quickly with all the ins and outs of email marketing and the elements that need your attention for your campaign’s success.

Benchmark Email has all you need to run successful email campaigns. That’s because the software was developed by marketers who understand all the nitty-gritty details that come with creating and running successful email campaigns. 

With Benchmark Email:

  • You do not need to have skills or experience in design because you have access to a comprehensive library of HTML templates that save you the cost of hiring an email designer or learning how to design emails.
  • You can boost conversions by sending relevant and timely emails tailored to the needs of your audience with marketing automation.
  • You’ll boost engagement and increase conversions by using list organization and segmentation tools.
  • Your team can capture new prospects and leads directly to your email list with forms and landing pages, all without the technical knowledge of coding and development.
  • You’ll be able to identify the practical email elements and structures that resonate with your subscribers using our A/B testing tool.
  • You’ll be able to send emails only to engaged subscribers to improve email metrics, engagement, and conversions with Benchmark Email’s Smart Sending.
  • You’ll dazzle your subscribers with creative, helpful, and valuable content using our AI-powered Smart Content copy-creating tool to increase engagement brand loyalty, and boost conversions.

Email marketing is an important marketing channel that you should not ignore. Whilst some specific skills are required to be a great email marketer, an excellent email marketing tool like Benchmark Email will get you up to speed on everything you need to know to run successful email marketing campaigns.

Sign up for a free Benchmark Email account today!